BAUER MEDIA GROUP 2021 MEDIA KITbauerpromotions.com/bauerpublishing/mediakits/BMG-2021... · 2021. 1. 4. · WOMAN’S WORLD 2021 RATES Rates are gross. All special unit pricing available

BAUER MEDIA GROUP2021 PRINT MEDIA KIT

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First for Women offers women the tools and inspiration they need to look good, feel great and enjoy every aspect

of their lives with guidance and encouragement on

topics like beauty, fashion, health, food, home and family.

Understanding how busy readers are, First for Women offers visually driven, reliable information in bite-sized

nuggets within a larger, clearly organized framework.

Bright, friendly, smart and engaging, First for Women is the go-to for women on the go.

Woman’s World is a warm voice in a cold world, a comforting hug, a reliable friend. It’s a feel-good read filled with everything the reader needs to make her week better and happier, to feel healthier, to express her creativity and to share her love. Woman’s World stands alone as the only women’s service magazine that makes a meaningful and lasting emotional connection with the reader, a connection that’s evidenced by its place at the top of the newsstand.

Source: MRI Doublebase 2020

AT A GLANCE

Total Audience 5,527,000

Median Age 58.5

Median HHI $ $60,445

Rate Base 800,000

Frequency Weekly, 52x/Year

2021 P4C Gross Open Rate $86,650

Total Audience 3,050,000

Median Age 55.8

Median HHI $ $58,413

Rate Base 850,000

Frequency Tri-weekly, 17x/Year

2021 P4C Gross Open Rate $74,580







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WOMAN’S WORLD 2021 RATES

Rates are gross.All special unit pricing available upon request.

PUBLISHED BY: BAUER PUBLISHING Company L.P., 270 Sylvan Ave., Englewood Cliffs, NJ 07632 | 201.569.6699 CIRCULATION: Rates based on an annual (12 month) contract year average. Single copy price: $2.49.RATE INCREASES: Announcement of any change in rates will be made in advance of closing date for the issue affected. Orders for issues thereafter at rates then prevailing.CANCELLATION DATES: Advertisers may not cancel orders for, or make changes in, advertising after the closing dates of the Magazine. Cancellation of orders booked in advance of space close will not be accepted after the date, thirty (30) days prior to the issue closing date. All inserts printed by BAUER, and any regional inserts printed are non-cancellable ten (10) weeks prior to published issue close. If the insert is supplied by the advertiser, they are not cancellable 30 days prior to published issue space close date. TERMS OF SALE: 30 days from the date of invoice. Interest will be charged at a rate of 1.5% per month on past-due balances.FREQUENCY DISCOUNTS: Frequency discounts earned within 12-month period. Advertisers that do not meet earned frequency during contract year, will be short-rated back to earned frequency level.

*Prices subject to change at Publisher’s discretion.Copyright © 2021 by Bauer Media Sales, Inc.

EFFECTIVE: JANUARY 2021RATE BASE: 800,000







Denise & Katie

24 years ago!


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COVERS2nd Cover $108,3154th Cover $134,055

4-COLORPage $86,6501/2 Page $64,9351/3 Page $43,325

B/WPage $72,6151/2 Page $54,5101/3 Page $36,340

WOMAN’S WORLD 2021 DATES

*All edit themes, content and dates are subject to change.Please contact Gail DeSantis, [email protected], 201.569.6699 ext. 502 for material extension beyond due date above. All fractionals must be booked one week prior to space close.

New Year Weight Loss Over 50

Super Bowl (2/7)Valentine’s Day (2/14)Mardi Gras (2/16)

St. Patrick’s Day (3/17)

Easter (4/4)

Cinco de Mayo (5/5)Mother’s Day (5/9)

Memorial Day (5/31)

Father’s Day (6/20)

July 4th (7/4)Summer Beauty

BBQ FavoritesCool Off TricksBest Natural Cures

Thyroid Detox

Labor Day (9/6)

Halloween (10/31)Last Minute Halloween (10/31)

Special Thanksgiving Issue (11/25)Thanksgiving (11/25)Last Minute Thanksgiving (11/25); Hanukkah (11/28-12/6)

Special Christmas Issue (12/25)Christmas (12/25)Last Minute Christmas (12/25)

ISSUE NUMBER ON SALE DATE SPACE CLOSE MATERIAL DUE DATE THEMECOVER DATE21012102210321042105210621072108210921102111211221132114211521162117211821192120212121222123212421252126212721282129213021312132213321342135213621372138213921402141214221432144214521462147214821492150215121522153

01/04/2101/11/2101/18/2101/25/2102/01/2102/08/2102/15/2102/22/2103/01/2103/08/2103/15/2103/22/2103/29/2104/05/2104/12/2104/19/2104/26/2105/03/2105/10/2105/17/2105/24/2105/31/2106/07/2106/14/2106/21/2106/28/2107/05/2107/12/2107/19/2107/26/2108/02/2108/09/2108/16/2108/23/2108/30/2109/06/2109/13/2109/20/2109/27/2110/04/2110/11/2110/18/2110/25/2111/01/2111/08/2111/15/2111/22/2111/29/2112/06/2112/13/2112/20/2112/27/2101/03/22

12/25/2001/01/2101/08/2101/15/2101/22/2101/29/2102/05/2102/12/2102/19/2102/26/2103/05/2103/12/2103/19/2103/26/2104/02/2104/09/2104/16/2104/23/2104/30/2105/07/2105/14/2105/21/2105/28/2106/04/2106/11/2106/18/2106/25/2107/02/2107/09/2107/16/2107/23/2107/30/2108/06/2108/13/2108/20/2108/27/2109/03/2109/10/2109/17/2109/24/2110/01/2110/08/2110/15/2110/22/2110/29/2111/05/2111/12/2111/19/2111/26/2112/03/2112/10/2112/17/2112/24/21

11/13/2011/20/2011/27/2012/04/2012/11/2012/18/2012/25/2001/01/2101/08/2101/15/2101/22/2101/29/2102/05/2102/12/2102/19/2102/26/2103/05/2103/12/2103/19/2103/26/2104/02/2104/09/2104/16/2104/23/2104/30/2105/07/2105/14/2105/21/2105/28/2106/04/2106/11/2106/18/2106/25/2107/02/2107/09/2107/16/2107/23/2107/30/2108/06/2108/13/2108/20/2108/27/2109/03/2109/10/2109/17/2109/24/2110/01/2110/08/2110/15/2110/22/2110/29/2111/05/2111/12/21

11/23/2011/30/2012/07/2012/14/2012/21/2012/28/2001/04/2101/11/2101/18/2101/25/2102/01/2102/08/2102/12/2102/22/2103/01/2103/08/2103/15/2103/22/2103/29/2104/05/2104/12/2104/19/2104/26/2105/03/2105/10/2105/17/2105/24/2105/28/2106/07/2106/14/2106/21/2106/28/2107/02/2107/12/2107/19/2107/26/2108/02/2108/09/2108/16/2108/23/2108/30/2109/03/2109/13/2109/20/2109/27/2110/04/2110/11/2110/18/2110/25/2111/01/2111/08/2111/15/2111/22/21

WOMAN’S WORLD SPECIFICATIONSPRODUCTION SPECSPUBLICATION TRIM SIZE: 9” X 11”

BLEED TRIM SAFETYSingle Page 9.25” x 11.25” 9” x 11” 8.5” x 10.5”Two Page Spread 18.25” x 11.25” 18” x 11” 17.5” x 10.5”1/2 Page Horizontal 9.25” x 5.75” 9” x 5.5” 8.5” x 5”1/2 Page Horizontal Spread 18.25” x 5.75” 18” x 5.5” 17.5” x 5”1/3 Page Vertical 3.25” x 11.25” 3” x 11” 2.5” x 10.5”1/2 Page Vertical 4.75” x 11.25” 4.5” x 11” 4” x 10.5”

Keep safety 1/4" in from TRIM and BLEED is 1/8" out from TRIM. Image areas intended to bleed should extend 1/8" beyond the trim. ALL FILES SHOULD BE SUBMITTED VIA BAUER AD PORTAL: BAUERMEDIA.SENDMYAD.COM

PREFERRED FILE FORMAT: Hi-res PDF files (made ONLY through Acrobat Distiller) No native application files accepted. PDF files MUST be made using Acrobat Distiller 5.0 (preferred) & also 4.0 (3.0 will NOT be accepted) The Hi-res PDF distilled files must have:

1. All fonts embedded. (NO True Type fonts accepted)2. The correct mode (i.e. CMYK or Grayscale) Never RGB or LAB or embedded color profiles. (i.e. ICC profiles)3. All spot colors MUST be converted to CMYK unless running 1, 2, or 3 color ads. NO file with PMS colors

accepted unless pre-ordered.4. OPI must NEVER be included in the file. (see advanced tab in distiller)5. Resolution: 300 DPI for all submitted images and files.6. All ads must have position marks for non-bleed ads and trim & bleed marks for bleed ads.7. Files must comply with SWOP standards. 8. Knockout type should be no smaller than 7 pt. Serifs should be .007 minimum thickness. Black type on ads should

be solid black and not 4/C.

ADVERTISING MATERIAL: All materials should be uploaded to BAUERMEDIA.SENDMYAD.COM

Once the ad has been posted, please email the following information to Gail DeSantis, [email protected] • Advertiser Name • Publication Name • Issue Number and Cover Date • File Name that was uploaded • Low Res PDF of the ad for file identification

*NOTE: If using a MAC to upload, Fire Fox is the preferred Browser.

PUBLISHER’S SERVICES: Services performed by The Publisher are non-commissionable. The Publisher will charge for all costs incurred in preparing submitted material which does not meet mechanical specifications. Detailed specifications and costs are available upon request. An early identification proof or facsimile of advertisement is to be used solely as an aid in positioning should be sent well in advance of closing date to The Publisher. All advertising material will be destroyed one year after last use unless otherwise instructed upon arrival.

FIRST FOR WOMEN 2021 RATESEFFECTIVE: JANUARY 2021 RATE BASE: 850,000

COVERS2nd Cover $93,2253rd Cover $85,770

4th Cover $100,680

4-COLORPage $74,5801/2 Page $48,4901/3 Page $37,315

B/WPage $63,7931/2 Page $41,4051/3 Page $31,920

PUBLISHED BY: BAUER PUBLISHING Company L.P., 270 Sylvan Ave., Englewood Cliffs, NJ 07632 | 201.569.6699 CIRCULATION: Rates based on an annual (12 month) contract year average. Single copy price: $3.49.RATE INCREASES: Announcement of any change in rates will be made in advance of closing date for the issue affected. Orders for issues thereafter at rates then prevailing.CANCELLATION DATES: Advertisers may not cancel orders for, or make changes in, advertising after the closing dates of the Magazine. Cancellation of orders booked in advance of space close will not be accepted after the date, thirty (30) days prior to the issue closing date. All inserts printed by BAUER, and any regional inserts printed are non-cancellable ten (10) weeks prior to published issue close. If the insert is supplied by the advertiser, they are not cancellable 30 days prior to published issue space close date. TERMS OF SALE: 30 days from the date of invoice. Interest will be charged at a rate of 1.5% per month on past-due balances.FREQUENCY DISCOUNTS: Frequency discounts earned within 12-month period. Advertisers that do not meet earned frequency during contract year, will be short-rated back to earned frequency level. REGIONAL INSERTS AND SUPPLIED INSERTS: Regional inserts, supplied inserts and pre-printed inserts will be delivered to their proper areas subject to an allowable variation of 5% to 10%, due to mechanical tolerances and local distribution patterns.

*Prices subject to change at Publisher’s discretion.Copyright © 2021 by Bauer Media Sales, Inc.


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Rates are gross.All special unit pricing available upon request.


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FIRST FOR WOMEN 2021 DATES

*Editorial themes and closing/on sale dates subject to changePlease contact Gail DeSantis, [email protected], 201.569.6699 ext. 502 for material extension beyond due date above.All fractionals must be booked one week prior to space close.

ISSUE COVER DATE ON SALE AD CLOSING MATERIAL DUE THEME

Superbowl

Valentine’s Day

St. Patrick’s Day

Easter

Mother’s Day

Memorial Day

Summer Kickoff

Fourth of July

Grilling

Kick Back And Relax

Summer Living

Back-To-School

Cool Down

Halloween

Thanksgiving

Christmas

Last-Minute Christmas

New Year

2105

2108

2111

2114

2117

2120

2123

2126

2129

2132

2135

2138

2141

2144

2147

2150

2201

2204

02/01/21

02/22/21

03/15/21

04/05/21

04/26/21

05/17/21

06/07/21

06/28/21

07/19/21

08/09/21

08/30/21

09/20/21

10/11/21

11/01/21

11/22/21

12/13/21

01/03/22

01/24/22

01/11/21

02/01/21

02/22/21

03/15/21

04/05/21

04/26/21

05/17/21

06/07/21

06/28/21

07/19/21

08/09/21

08/30/21

09/20/21

10/11/21

11/01/21

11/22/21

12/13/21

01/03/22

11/17/20

12/08/20

12/29/20

01/19/21

02/09/21

03/02/21

03/23/21

04/13/21

05/04/21

05/25/21

06/15/21

07/06/21

07/27/21

08/17/21

09/07/21

09/28/21

10/19/21

11/09/21

11/24/20

12/16/20

01/06/21

01/27/21

02/17/21

03/10/21

03/31/21

04/21/21

05/12/21

06/02/21

06/23/21

07/14/21

08/04/21

08/25/21

09/15/21

10/06/21

10/27/21

11/17/21

FIRST FOR WOMEN SPECIFICATIONS

PUBLICATION TRIM SIZE: 7.9375” X 10.5”BLEED TRIM SAFETY

Single Page 8.1875” x 10.75” 7.9375” x 10.5” 7.4375” x 10”Spread 16.125” x 10.75” 15.875” x 10.5” 15.375” x 10”1/2 Page Horizontal 8.1875” x 5.5” 7.9375” x 5.25” 7.4375” x 4.75”1/2 Page Horizontal Spread 16.125” x 5.5” 15.875” x 5.25” 15.375” x 4.75”1/2 Page Vertical 4.2187” x 10.75” 3.96875” x 10.5” 3.46875” x 10”1/3 Page Vertical 2.89583” x 10.75” 2.64583” x 10.5” 2.14583” x 10”2/3 Page Vertical 5.544” x 10.75” 5.294” x 10.5” 4.794” x 10”

Keep safety 1/4" in from TRIM and BLEED is 1/8" out from TRIM. Image areas intended to bleed should extend 1/8" beyond the trim.

PRODUCTION SPECS

ALL FILES SHOULD BE SUBMITTED VIA BAUER AD PORTAL: BAUERMEDIA.SENDMYAD.COM









NEW SPECS STARTING

ISSUE #2108

FULL-SIZE SPECIAL INTEREST PUBLICATIONS BLEED TRIM SAFETY

Full Page 8.25" x 11.125" 8" x 10.875" 7.5" x 10.375"

Spread 16.25" x 11.125" 16" x 10.875" 15.5" x 10.375"

SPECIAL INTEREST PUBLICATION TRIM SIZE: 8” X 10.875”

SPECIAL INTEREST PUBLICATION DATES

JOANNELOST131 LBS

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300

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ISSUE 210121022103210421052105B210621072107B21082108B2109211021112111B211221132113B21142115211621172118211921202121212221232124212521262127212821302131213221332134213521362137213921402142214321442145214621482149215021512152

THEMEKeto Your WaySlow CookerReverse DiabetesStar TrekDaySpring SpringThyroid DietSmoothiesHome Solutions Betty WhiteWhoa Wait SpringSave on HealthcareCelebrate SpringIntermittent FastingTBDHeal Your GutDenise AustinRevese AgingPlant BasedKeto Over 50All Time Best DetoxesSimply BreadBoomerDaySpring SummerTBDCelebrate SummerWhoa Wait SummerMichael JordanAnimal AngelsMake Money From HomeGoing KetoDenise AustinSave on Groceries (WM Edition)Actvity GuideBoomerWhoa Wait FallCure Your TirednessLife HacksCelebrate HalloweenDaySpring FallSlow Cooker 2Delicious on a DimeDenise AustinKetoAll Time Best Worry CuresWhoa Wait WinterJoy The BakerCelebrate HolidayDaySpring WinterBoomerNatural RemediesTBDDenise AustinWorld’s Easiest Diet

AD CLOSING10/30/2011/06/2011/13/2011/20/2011/27/2011/27/2012/04/2012/11/2012/11/2012/18/2012/18/2012/25/2012/29/2001/08/2101/08/2101/15/2101/22/2101/22/2101/29/2102/05/2102/12/2102/19/2102/26/2103/05/2103/12/2103/19/2103/26/2104/02/2104/09/2104/16/2104/23/2104/30/2105/07/2105/21/2105/28/2106/04/2106/11/2106/18/2106/25/2107/02/2107/09/2107/23/2107/30/2108/13/2108/20/2108/27/2109/03/2109/10/2109/24/2110/01/2110/08/2110/15/2110/22/21

ON SALE01/04/2101/11/2101/18/2101/25/2102/01/2102/01/2102/08/2102/15/2102/15/2102/22/2102/22/2103/01/2103/08/2103/15/2103/15/2103/22/2103/29/2103/29/2104/05/2104/12/2104/19/2104/26/2105/03/2105/10/2105/17/2105/24/2105/31/2106/07/2106/14/2106/21/2106/28/2107/05/2107/12/2107/26/2108/02/2108/09/2108/16/2108/23/2108/30/2109/06/2109/13/2109/27/2110/04/2110/18/2110/25/2111/01/2111/08/2111/15/2111/29/2112/06/2112/13/2112/20/2112/27/21

COVER DATE04/05/2104/12/2104/19/2104/26/2105/03/2105/03/2105/10/2105/17/2105/17/2105/24/2105/24/2105/31/2106/07/2106/14/2106/14/2106/21/2106/28/2106/28/2107/05/2107/12/2107/19/2107/26/2108/02/2108/09/2108/16/2108/23/2108/30/2109/06/2109/13/2109/20/2109/27/2110/04/2110/11/2110/25/2111/01/2111/08/2111/15/2111/22/2111/29/2112/06/2112/13/2112/27/2101/03/2201/17/2201/24/2201/31/2202/07/2202/14/2202/28/2203/07/2203/14/2203/21/2203/28/22

MATERIALS DUE11/13/2011/20/2011/27/2012/04/2012/11/2012/11/2012/18/2012/23/2012/23/2012/29/2012/29/2001/08/2101/15/2101/22/2101/22/2101/29/2102/05/2102/05/2102/12/2102/19/2102/26/2103/05/2103/12/2103/19/2103/26/2104/02/2104/09/2104/16/2104/23/2104/30/2105/07/2105/14/2105/21/2106/04/2106/11/2106/18/2106/25/2107/02/2107/09/2107/16/2107/23/2108/06/2108/13/2108/27/2109/03/2109/10/2109/17/2109/24/2110/08/2110/15/2110/22/2110/29/2111/05/21

*Editorial themes and closing/on sale dates subject to change

DIGEST SIZE SPECIAL INTEREST PUBLICATIONS BLEED TRIM SAFETY

Full Page 5.375” x 7.5” 5.125” X 7.25” 4.625” X 6.75”"

Spread 10.5” x 7.5” 10.25” X 7.25” 9.75” X 6.75”

SPECIAL INTEREST PUBLICATION TRIM SIZE: 5.125” X 7.25”

SPECIAL INTEREST PUBLICATION DATES

Brainy PuzzlesySolve a Mystery!

SUDOKU! CROSSWORDS! TRIVIA!

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MATERIALS DUE11/13/2011/20/2011/27/2012/11/2012/23/2001/08/2101/22/2102/05/2102/19/2103/05/2103/19/2104/02/2104/16/2104/16/2104/30/2105/14/2105/28/2106/11/2106/25/2107/02/2107/09/2107/16/2107/23/2107/30/2108/06/2108/13/2108/20/2108/27/2109/03/2109/10/2109/17/2109/24/2110/01/2110/08/2110/15/2110/22/2110/29/2111/05/21

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SPIRIT & LOVE YOURSELF, P.22

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ISSUE 210121022103210421052106210721082109211021112112220122022203

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of BAUER MEDIA SALES, INC., BAUER MEDIA SALES, INC.’S liability shall not exceed a refund of amounts paid to BAUER MEDIA SALES, INC. for the advertisement. BAUER MEDIA SALES, INC. is not responsible for errors in key numbers.

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BAUER MEDIA SALES

NEW YORK, Main Office

Jeff WellingtonExecutive Vice President, AdvertisingTel: [email protected]

LOS ANGELESAmy LloydTel: [email protected]

CHICAGOMolly PowersTel: [email protected]

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