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Nasbite 2010 - Battle of the Databases / J Foley
Battle of the Databases
Benchmarking Providers of Online International Company Data
Jim Foley - Bradley UniversityDirectorTurner Center for EntrepreneurshipIllinois SBDC International Trade Center
Nasbite 2010 - Battle of the Databases / J Foley
Using Foreign Company Databases in the Classroom and Trade Centers
o Number and quality of potential foreign distributors and buyers confirms the attractiveness of the foreign market
o For students, it makes their research more ‘real’ … finding buyers, and more relevant for clients
o For trade centers, it is one of the most common questions … “Can you find any buyers?” or “Do you know anything about this company?”
o These databases have a potentially huge impact on sourcing research
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Nasbite 2010 - Battle of the Databases / J Foley
What Did We Do Years Ago?
o Relied on paper based directories (Kompass) or other research such as articles
o Used International Credit Reports, which routinely cost over $400.
o Clients relied on primary research, or competitive data
Nasbite 2010 - Battle of the Databases / J Foley
All That Has Changed!
o We now have:n Access to thousands of company
contacts, classified by industry and activity
n Much more current info than beforen Many offer significant financial detailsn All online, from free to fee-based sites
o Three leading suppliers:n Kompass, OneSource, Alibaba
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Nasbite 2010 - Battle of the Databases / J Foley
Bradley Research Goals
o Kompass: known them for some time, BU is a current subscriber
o OneSource: relatively new vendor for trade assistance, significant site
o Alibaba: was generally skeptical, but recent marketing campaigns has raised awareness
o Research: wanted to better understand the differences between each site and how we might incorporate with students and clients
Nasbite 2010 - Battle of the Databases / J Foley
The Big Picture
Free but need account
limitedGood, mostly free text
Started in China, adding more
unknownAlibaba
Subscription only
Extensive including analysis
Excellent w/free text +NAICS or SIC
Global with option for extensive add-ons
4,652,334 to 17,000,000
OneSource
Free limited searching, for-fee for full details
Contact details for free, financial for a fee
Excellent including importer, NAICS + free text
Globallimited USlimited So America
2,525,880Kompass
CostCompany Details
SearchingCoverageTotal # Companies
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Nasbite 2010 - Battle of the Databases / J Foley
Using Kompasso Able to search for companies and/or executives in
particular countries and/or by product/serviceo All products/services have a “Kompass Code”o Codes created solely for Kompass, but it does allow
for universal coding of a product (no need to search N. American and European codes)
o Activity of each product by a company listed (Producer, Distributor, Importer, Exporter, Service Provider)
o Can also search by Harmonized Code & NAICSo Companies can be certified by Kompass, becoming
“Premium Suppliers”o Able to e-mail company through Kompass
Nasbite 2010 - Battle of the Databases / J Foley
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Nasbite 2010 - Battle of the Databases / J Foley
Nasbite 2010 - Battle of the Databases / J Foley
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Nasbite 2010 - Battle of the Databases / J Foley
Kompass Information
o Contact informationo Brief company synopsis (sometimes
in foreign language)o Major executives namedo Product/Service Activityo What countries the company exports
to & imports from
Nasbite 2010 - Battle of the Databases / J Foley
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Nasbite 2010 - Battle of the Databases / J Foley
Using OneSource
o Able to search for companies and/or executives in particular countries and/or by product/service
o All products/services are categorized by import/export codes (NAICS, NACE, SIC)
o Anything from business description can be searched in Text Search
o OneSource offers different databases (Academic, Global Business Browser) specializing in different regions (World, North America)
Nasbite 2010 - Battle of the Databases / J Foley
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Nasbite 2010 - Battle of the Databases / J Foley
Nasbite 2010 - Battle of the Databases / J Foley
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Nasbite 2010 - Battle of the Databases / J Foley
OneSource Information
o In-depth business descriptiono Contact informationo Executives listed (some have bios)o Financial data (all have basic info,
some have full reports)o Corporate familyo Potentially much more info than
Kompass
Nasbite 2010 - Battle of the Databases / J Foley
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Nasbite 2010 - Battle of the Databases / J Foley
Nasbite 2010 - Battle of the Databases / J Foley
Using Alibabao Able to search by particular product/service in one
particular country or worldwideo Able to search by Suppliers or Buyers by a particular
product/service in one particular country or worldwideo Able to search by business type (Manufacturer,
Trading Co., Agent, Distributor/Wholesaler) or purchase type (urgent, long-term)
o Companies can be certified by Alibaba, becoming “Gold Suppliers”
o Able to e-mail company through Alibabao Limited to about 20 countries, though includes China,
India, Brazil, US, Canada, UK
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Nasbite 2010 - Battle of the Databases / J Foley
Nasbite 2010 - Battle of the Databases / J Foley
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Nasbite 2010 - Battle of the Databases / J Foley
Alibaba Information
o Business description (must create free account to access business profile)
o Contact information o One employee listed as a contacto Products/selling leads listed
Nasbite 2010 - Battle of the Databases / J Foley
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Nasbite 2010 - Battle of the Databases / J Foley
Alibaba Notes
o Little regulationo 43% of users from China (no major
Western companies)o Only site with actual product/service
ready to buy/sello 2nd largest internet IPO ever (Google
#1)o Strategic partnership with Yahoo!
Nasbite 2010 - Battle of the Databases / J Foley
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Nasbite 2010 - Battle of the Databases / J Foley
Comparative Statistics: World Total
4,597,385 –6,120,608
2,343,750World Less USA
4,652,334 –18,206,000
2,525,880World
OneSourceKompass
Nasbite 2010 - Battle of the Databases / J Foley
Comparative Statistics: Americas
3,000 12,183Mexico
22,826n/aBrazil20,902n/aArgentina
7,870 to over 3,000,000
34,368Canada
54,949 to over 10,000,000
182,130USA
OneSourceKompass
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Nasbite 2010 - Battle of the Databases / J Foley
Comparative Statistics: Europe
3,992,2541,762,572Europe
9,77978,177Russia
1,6289,557Turkey
201,462201,490Italy
253,916132,115Germany
249,568197,327France
2,767,404199,773UK
OneSourceKompass
Nasbite 2010 - Battle of the Databases / J Foley
Comparative Statistics: Rest of World
11,580113,730Middle East
2,489n/aSaudi Arabia
11,89633,339Africa
3,61813,779South Africa
500,514348,884Australasia
51,26444,911Australia
9,639n/aIndonesia
35,47262,913India
260,67174,353China
10,73917,644South Korea47,87123,269Japan
OneSourceKompass
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Nasbite 2010 - Battle of the Databases / J Foley
Final Reflections
o The data is addictive, getting better, and very useful
o Pricing can be high for academic setting, but vendors working hard to make subscriptions affordable
o Students need to at least be aware of these sites, and be able to do some basic searches on the free sites
Nasbite 2010 - Battle of the Databases / J Foley
Final Thoughts - Kompass
o Kompass: with the importer / exporter fields and harmonized code searching, trade centers will immediately identify with its database
o Free searching a big plus for students or trade centers with limited budgets
o Data converage limited, company data limited
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Nasbite 2010 - Battle of the Databases / J Foley
Final Thoughts - OneSource
o Very impressive new site previously known to government and large corporate users
o Outstanding company information including ownership linkages and for some, in-depth competitive reports
o Excellent geographic coverageo Lack of importer / exporter or H.S.
searching may be an issueo No free option, subscriptions may be tough
on many budgets
Nasbite 2010 - Battle of the Databases / J Foley
Final Thoughts Alibaba
o Open-source approach appealingo Moving toward more accountabilityo Very friendly for B2Bo Still remains essentially a non-vetted
databaseo Easy to dismiss as an international
eBay, don’t discount its future role
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Nasbite 2010 - Battle of the Databases / J Foley
Thank You!
Jim FoleyDirector, International ProgramsBradley UniversityFoster College of Business Administration1501 W Bradley Ave.Peoria IL 61626(309) [email protected]