4
friday, january 31, 2014 serving texas a&m since 1893 first paper free – additional copies $1 © 2014 student media the battalion B ehind senior center Karla Gilbert’s 16 points and eight rebounds, No. 17 Texas A&M (17-5, 7-1 SEC) defeated Au- burn (11-10, 2-6 SEC) 71-54 on Thursday in Auburn, Ala. Gilbert, who added three blocks before fouling out of the game, moved into sev- enth place all-time for single season blocked shots at A&M with 42. She now has 128 blocks for her career. Auburn scored the first basket of the game, before A&M went on a 14-0 run. The Aggies trailed for just 59 seconds in the game. A&M took a 32-16 lead into halftime, holding Auburn to just 21.7 percent shoot- ing (5-23) from the field. In five out of eight SEC games, the Aggies have held op- ponents to under 20 points in the first half. Sophomore guard Jordan Jones had a career-high six steals as well as six assists W hile fans across the nation’s living rooms are concerning themselves with the score of the game or the bowl of guacamole on Super Bowl Sunday, marketing officials for the original 12th Man will be keep- ing a close eye on the nation’s other 12th Man — the Seattle Seahawks. On the Seattle Seahawks official web- site, at the foot of every page, reads: “The term 12th MAN is a trademark of Texas A&M University and its use is pursuant to a license agreement with the university.” This means that only with the permission of Texas A&M and under certain guide- lines may the NFL team use the 12th Man mark. A 2006 lawsuit between Texas A&M and the Seattle Seahawks overuse of the A&M has a financial Super Bowl stake Homer Segovia The Battalion See Seahawks on page 4 Tussle regarding 12th Man usage pads Aggie coffers Clay Koepke: How much is your school pride worth? W ith the 48th edition of the Su- per Bowl looming, it’s hard to pay attention to anything in the sporting world minus the incredibly unprec- edented sound bites of the Seattle Seahawks cornerback, Richard Sherman. Disregarding Sherman’s highly idio- syncratic style of answering interview questions, the Seahawks defense — along with Broncos offense — have become the focal point of this year’s Super Bowl, and rightfully so. Both units lead the league in their respective categories. Over the last two seasons, the T he Texas A&M Board of Regents approved a guaranteed tuition and fees plan that will go into effect Fall 2014 at Thursday’s gen- eral meeting in Galveston. Associate vice president for external affairs, Chad Wooten, said the guaran- teed tuition and fees plan was drafted to comply with state statutes of House Bill 29 and to clarify fees and expenses for students. Since House Bill 29 re- quires public universities in Texas have a guaranteed tu- ition rate for a student’s first four years of enrollment in the institution, the new tu- ition and fees plan will con- solidate more than 7,000 fees and instead make them into predictable course or program fees, said provost Karan Watson. Depending on class year at the time the plan goes into effect, Watson said the plan will increase A&M student tuition up to 3.3 percent. Students’ overall tuition and fees also will depend on what college the student is enrolled, Watson said. “Because we have dif- ferential tuitions by colleges and because of how we are converting the course fees, the guarantee we will give is different for different col- leges,” Watson said. Watson said the seniors will see the lowest increase at a rate below one percent. Watson said this is because only three — not four — years of inflation were con- sidered in setting the rates. Incoming freshmen will see the largest increase, which Watson said is to battle pro- jected inflation and to avoid depleting financial aid funds. Watson said the guaran- teed tuition plan does not cover expenses for outside options such as studying abroad and textbook costs. Watson also said the plan gives students a break in the summer by allowing students to take courses at a reduced price. Cary Cheshire, Stu- dent Senate finance chair and senior political sci- ence major, attended the meeting to explain the reasons he opposed the tuition increases. Cheshire said the way the proposal was shared was rushed and not transparent enough. Cheshire said the fact that the meeting was being held in Galveston rather than College Station sug- gested the Board of Re- gents attempting to deter resistance from students. “I just feel the way this was presented to the stu- dents was rather rushed and rather contrived,” Cheshire said. “I attended the meet- ing on Dec. 4 in the middle of dead week right before fi- nals. I can tell you that there were only six students in attendance, you have three before you today 150 miles away. I just feel [this pro- posal] was a really important thing to know [about].” Regents approve tuition hike Lindsey Gawlik The Battalion See Auburn on page 4 administration I n her interactive dialogue “Islamo- phobia — Exploring the boundaries of American tolerance,” Emily Sutcliffe, assistant director of the Toll Public In- terest Center at University of Pennsyl- vania Law School, shared her experi- ences as an Islam convert and posed the question of whether or not tolerance of other people should be the goal of society. Though Sutcliffe said the term Isla- maphobia tends to put an emphasis on the idea of Islam being a point of focus for fear and hatred, the focus of the dis- cussion should be on negativity directed toward Muslims as individuals. “In actuality though, the focus should be on people and I think what we’re seeing in post 9/11 America is a fear or a dislike of Muslim people,” Sutcliffe said. Islamophobia has different connota- tions today, she said, than it did centu- ries ago when Islamaphobia was more widespread and manifested itself in dif- ferent ways. “If we look way way back in the past to the errors of the Reconquista in Spain, the Crusades, that was a time when governments and religious bodies had formal problems with the religion of Islam, with the Quran, with people converting to Islam, practicing Islam,” Sutcliffe said. “So that is a time I would say Islamophobia existed. I would say the phenomena that we’re talking about mostly when we use the term Islamo- phobia in post 9/11 America is actually something that I would call anti-mus- limism.” Homer Segovia, staff reporter For the full story, go to thebatt.com Shelby Knowles — THE BATTALION Emily Sutcliffe (podium) talks about her experiences as an Islam convert at the “Islamophobia” dialogue Thursday. religion Jenna Rabel — THE BATTALION Bomb threatener gets 2 years Michaels Thomas, a 44-year-old former University landscaper who was charged with terroristic threat for the campus bomb threat on Feb. 20, 2013, was sentenced to two years in prison this week after pleading no contest. inside music | 2 February albums Students anticipate February album releases from artists such as The Fray and Schoolboy Q. Event tackles religious taboos A&M trounces Auburn, 71-54 A&M head coach Gary Blair helms a team that has won seven of eight SEC games. Tyler Stafford The Battalion w. basketball Handful of students voice concerns See 12th Man on page 3 THE FIGHT TO BE THE REAL ... THE FIGHT TO BE THE REAL ... SEATTLE VERSUS TEXAS A&M SEAHAWKS AGGIES William Guerra — THE BATTALION See Tuition on page 2 FANBASE SETTLEMENT FOOTBALL #12THMAN KYLE FIELD COLLEGE STATION MARKETING BRAND TRADEMARK E. KING GILL RED BRYANT SUPER BOWL XLVIII BAT_01-31-14_A1.indd 1 1/30/14 10:11 PM

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● friday, january 31, 2014 ● serving texas a&m since 1893 ● first paper free – additional copies $1 ● © 2014 student media

thebattalion

Behind senior center Karla Gilbert’s 16 points and eight rebounds, No. 17

Texas A&M (17-5, 7-1 SEC) defeated Au-burn (11-10, 2-6 SEC) 71-54 on Thursday in Auburn, Ala.

Gilbert, who added three blocks before fouling out of the game, moved into sev-enth place all-time for single season blocked shots at A&M with 42. She now has 128 blocks for her career.

Auburn scored the first basket of the game, before A&M went on a 14-0 run. The Aggies trailed for just 59 seconds in the game.

A&M took a 32-16 lead into halftime, holding Auburn to just 21.7 percent shoot-ing (5-23) from the field. In five out of eight SEC games, the Aggies have held op-ponents to under 20 points in the first half.

Sophomore guard Jordan Jones had a career-high six steals as well as six assists

While fans across the nation’s living rooms are concerning themselves with the score of

the game or the bowl of guacamole on Super Bowl Sunday, marketing officials for the original 12th Man will be keep-ing a close eye on the nation’s other 12th

Man — the Seattle Seahawks.On the Seattle Seahawks official web-

site, at the foot of every page, reads: “The term 12th MAN is a trademark of Texas A&M University and its use is pursuant to a license agreement with the university.” This means that only with the permission of Texas A&M and under certain guide-lines may the NFL team use the 12th Man mark.

A 2006 lawsuit between Texas A&M and the Seattle Seahawks overuse of the

A&M has a financial Super Bowl stake

Homer SegoviaThe Battalion

See Seahawks on page 4

Tussle regarding 12th Man usage pads Aggie coffers

Clay Koepke: How much is your school pride worth?

With the 48th edition of the Su-per Bowl looming, it’s hard to pay attention to anything in the

sporting world minus the incredibly unprec-edented sound bites of the Seattle Seahawks cornerback, Richard Sherman.

Disregarding Sherman’s highly idio-syncratic style of answering interview questions, the Seahawks defense — along with Broncos offense — have become the focal point of this year’s Super Bowl,

and rightfully so. Both units lead the league in their respective categories.

Over the last two seasons, the

The Texas A&M Board of Regents approved a

guaranteed tuition and fees plan that will go into effect Fall 2014 at Thursday’s gen-eral meeting in Galveston.

Associate vice president for external affairs, Chad Wooten, said the guaran-teed tuition and fees plan was drafted to comply with state statutes of House Bill 29 and to clarify fees and expenses for students.

Since House Bill 29 re-quires public universities in Texas have a guaranteed tu-ition rate for a student’s first four years of enrollment in the institution, the new tu-ition and fees plan will con-solidate more than 7,000 fees and instead make them into predictable course or program fees, said provost Karan Watson.

Depending on class year at the time the plan goes into effect, Watson said the plan will increase A&M student tuition up to 3.3 percent. Students’ overall tuition and fees also will depend on what college the student is enrolled, Watson said.

“Because we have dif-ferential tuitions by colleges and because of how we are converting the course fees, the guarantee we will give is different for different col-leges,” Watson said.

Watson said the seniors will see the lowest increase at a rate below one percent.

Watson said this is because only three — not four — years of inflation were con-sidered in setting the rates. Incoming freshmen will see the largest increase, which Watson said is to battle pro-jected inflation and to avoid depleting financial aid funds.

Watson said the guaran-teed tuition plan does not cover expenses for outside options such as studying abroad and textbook costs. Watson also said the plan gives students a break in the summer by allowing students to take courses at a reduced price.

Cary Cheshire, Stu-dent Senate finance chair and senior political sci-ence major, attended the meeting to explain the reasons he opposed the tuition increases. Cheshire said the way the proposal was shared was rushed and not transparent enough. Cheshire said the fact that the meeting was being held in Galveston rather than College Station sug-gested the Board of Re-gents attempting to deter resistance from students.

“I just feel the way this was presented to the stu-dents was rather rushed and rather contrived,” Cheshire said. “I attended the meet-ing on Dec. 4 in the middle of dead week right before fi-nals. I can tell you that there were only six students in attendance, you have three before you today 150 miles away. I just feel [this pro-posal] was a really important thing to know [about].”

Regents approve tuition hike

Lindsey GawlikThe Battalion

See Auburn on page 4

administration

In her interactive dialogue “Islamo-phobia — Exploring the boundaries

of American tolerance,” Emily Sutcliffe, assistant director of the Toll Public In-terest Center at University of Pennsyl-vania Law School, shared her experi-ences as an Islam convert and posed the question of whether or not tolerance of other people should be the goal of society.

Though Sutcliffe said the term Isla-maphobia tends to put an emphasis on the idea of Islam being a point of focus for fear and hatred, the focus of the dis-cussion should be on negativity directed toward Muslims as individuals.

“In actuality though, the focus should be on people and I think what we’re seeing in post 9/11 America is a fear or a dislike of Muslim people,” Sutcliffe said.

Islamophobia has different connota-tions today, she said, than it did centu-ries ago when Islamaphobia was more widespread and manifested itself in dif-ferent ways.

“If we look way way back in the past to the errors of the Reconquista

in Spain, the Crusades, that was a time when governments and religious bodies had formal problems with the religion of Islam, with the Quran, with people converting to Islam, practicing Islam,” Sutcliffe said. “So that is a time I would say Islamophobia existed. I would say the phenomena that we’re talking about

mostly when we use the term Islamo-phobia in post 9/11 America is actually something that I would call anti-mus-limism.”

Homer Segovia, staff reporter

For the full story, go to thebatt.com

Shelby Knowles — THE BATTALION

Emily Sutcliffe (podium) talks about her experiences as an Islam convert at the “Islamophobia” dialogue Thursday.

religion

Jenna Rabel — THE BATTALION

Bomb threatener gets 2 yearsMichaels Thomas, a 44-year-old former University landscaper who was charged with terroristic threat for the campus bomb threat on Feb. 20, 2013, was sentenced to two years in prison this week after pleading no contest.

insidemusic | 2February albumsStudents anticipate February album releases from artists such as The Fray and Schoolboy Q.

Event tackles religious taboos

A&M trounces Auburn, 71-54

A&M head coach Gary Blair helms a team that has won seven of eight SEC games.

Tyler StaffordThe Battalion

w. basketball

Handful of students voice concerns

See 12th Man on page 3

THE FIGHT TO BE THE REAL ...THE FIGHT TO BE THE REAL ...

SEATTLE VERSUS

TEXAS A&M

SEAHAWKS

AGGIES

William Guerra — THE BATTALION

See Tuition on page 2

FANBASESETTLEMENT

FOOTBALL

#12THMAN

KYLE FIELDCOLLEGE STATIONMARKETING

BRAND

TRADEMARK

E. KING GILLRED BRYANT

SUPER BOWL XLVIII

BAT_01-31-14_A1.indd 1 1/30/14 10:11 PM

Page 2: Bat 01 31 14

Fernando Sosa, junior political science major, said there was a lack of transparency and of student opinion in the making of the guaranteed tuition and fee plan.

“There hasn’t been any opinion from student government on this,” Sosa said. “The last time we met to discuss this issue was early last semester and all we were told was that administration had to come up with a plan that offered guaranteed tu-ition as an option for students and we didn’t find out until recently, I believe until this agenda that was published, that this was going to become man-datory for all students.”

Phil Adams, chairman of the Board of Re-gents, said the meeting was called in Galveston at a time when this issue wasn’t being factored into the meeting place. As a sign of respect, a Board of Regents meeting is held on a branch campus each year.

“Please know we didn’t call this meeting in Galveston because we were going to be taking this [matter] up,” Adams said. “I made the decision in the fall that we were going to have this meeting away from the A&M [College Station] campus. Of course we didn’t plan the meeting somewhere else because we knew we were going to be dealing with this issue.”

Austin Luce, senior political science major, said as a student who pays for his own school, this in-crease will make it more difficult for students like him who take out loans or work to pay for their education at A&M.

Finance chair of the Board of Regents, Charles Schwartz, said the board is aware of the hardships on students and that it worked to comply with

House Bill 29 and avoid overly burdening students. “We are very aware of the pressures and vice

of tuition increases and their effect on those who are actually called upon to pay it,” Schwartz said. “I’m the finance chair and I’ve given this a lot of thought. I have thought long and hard about this very issue.”

Cheshire said he knows under House Bill 29 that the option for a guaranteed tuition rate across four years must be offered, but he doesn’t think that has to be the only mandated option.

Schwartz said since national and academic in-flation is unpredictable, allowing options would also not be viable because the variable cost may be more than the guaranteed price for some years rather than less, as was the voiced assumption.

Regent Jim Schwertner said offering two dif-ferent payment plans and letting students opt in for which one they want would be highly unpre-dictable and the funds coming into the University would be near impossible to calculate.

“It’s our job to make sure we have enough money to run this institution,” Schwertner said. “Predictability. It’s either got to be one way or the other, and the state says we must offer a guaranteed four-year plan.”

Regent Anthony Buzbee said the University is simply trying to comply with state law and having options is not sensible.

“We are between a rock and a hard place,” Buz-bee said. “The vote that matters has already hap-pened. We’ve been told [by the state] this must be done. We can’t make it optional because then we don’t know who will choose guaranteed and who will not and we frankly cannot run the numbers that way. We can’t operate that way.”

Cheshire said he worries that with this plan be-ing required of all students, Texas A&M might follow in the steps of The University of Texas at Dallas, which after enacting a guaranteed tuition

and fee plan is now one of the more expensive universities in the state.

Vice chairman of the Board of Regents, Cliff Thomas, said the Board of Regents is the A&M students’ safeguard against that possibility and they try to financially protect students as best as they can.

Cheshire said he worried that because Texas A&M is putting the consolidated fees into tuition rather than the University Advancement Fee that only 80 percent of the money will now go back into Texas A&M rather than 100 percent, since 20 percent of tuition fees are set aside for the Texas B-On-Time loan, a loan that goes out to students in financial need across a multitude of universities in Texas.

Chancellor John Sharp said all the money has benefitted Texas A&M even if through the Texas B-On-Time loan.

“Texas A&M has never gotten back less than 100 percent of what they have put in because our graduates tend to graduate on time and so we have not lost a penny, at least not in the last six years that that has been in effect,” Sharp said.

In response to the voiced concerns, Buzbee said this issue was not taken lightly and that the board thinks this plan is best because it allows students to know how much their education will cost in their four years at Texas A&M.

“You don’t know how long we’ve wrangled over this,” Buzbee said. “There have been board members here that have spent hundreds and hun-dreds of hours thinking about this. Understand the position we are in. We have to consolidate 7,200 fees into one fee essentially or back into tu-ition. Now why not tuition, because that gives the schools and the colleges more flexibility to use that money where they see fit to educate.”

thebattalion

lifestylespage 2

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THE BATTALION is published daily, Monday through Friday during the fall and spring semesters and Tuesday and Thursday during the summer session (except University holidays and exam periods) at Texas A&M University, College Station, TX 77843. Offices are in Suite L400 of the Memorial Student Center.

News: The Battalion news department is managed by students at Texas A&M University in Student Media, a unit of the Division of Student Affairs. Newsroom phone: 979-845-3315; E-mail: [email protected]; website: http://www.thebatt.com.

Advertising: Publication of advertising does not imply sponsorship or endorsement by The Battalion. For campus, local, and national display advertising, call 979-845-2687. For classified advertising, call 979-845-0569. Office hours are 8 a.m. to 5 p.m. Monday through Friday. Email: [email protected].

Subscriptions: A part of the Student Services Fee entitles each Texas A&M student to pick up a single copy of The Battalion. First copy free, additional copies $1.

thebattalion THE INDEPENDENT STUDENT VOICE OF TEXAS A&M SINCE 1893

Jake Walker, Editor in Chief

UPCOMINGALBUMS

FEBRUARY

2/4 2/11 2/25 2/25

“Broken Bells hasn’t re-leased a new album in three or four years. I think this new one will be more promising because of the band realizing what works for them in order to put them on the map.”

Broken Bells“After the Disco”

“I expect the Glitch Mob’s new album to be more fast-paced than the last one, which was kind of slow. I want it to be a little quicker and flashier.”

Glitch Mob“Love Death Immortality”

“I’m expecting a newer style from The Fray, even more pop than before. Recently their music has been less direct, which will be geared toward a broader audience than what they used to have.”

“I think it’s interesting that Beck’s sound is al-ways progressing. His performing is always changing, it’s cool that he’s always willing to try out new things. I hope his new album is more of the same.”

The Fray“Helios”

“I’m excited for School-boy Q’s album because he collaborates with a lot of artists that I really like and I’m interested in see-ing who he will work with in his new songs.”

Beck“Morning Phase”

Schoolboy Q“Oxymoron”

2/25

— Alice Fuller, sophomore agriculture, leadership and

development major

— Keith White, water management and hydrological

sciences graduate student

— Matthew Igbinigie, junior kinesiology major

— Claire Adkison, sophomore bioenvironmental science

major

— Erin Hoelscher, sophomore telecommunications media

studies major

correctionsIn an article published Thursday, The Battalion misstated the title of Andrew Card, former Chief of Staff for President George W. Bush. Card is no longer acting dean of the Bush School.

The Battalion welcomes readers’ comments about published information that may require correction. We will pursue your concern to determine whether a correction needs to be published. Please contact us at [email protected].

applytothebattThe Battalion welcomes any Texas A&M student interested in photography, graphics, multimedia or writing news, sports and features to apply. No previous journalism experience is necessary. Print an application from thebatt.com and bring it to the newsroom in the MSC, Suite L400.

TuitionContinued from page 1

David Cohen and William Guerra — THE BATTALION

BAT_01-31-14_A2.indd 1 1/30/14 9:35 PM

Page 3: Bat 01 31 14

Seahawks have posted an impres-sive 15-1 home record with their rabid fan base — also known as the 12th Man — at their backs. This year’s road to the Super Bowl went through Seattle in the NFC, proving the importance and in-creasing the media attention of the Seahawks’ 12th Man.

According to the licensing agreement between Texas A&M and the Seattle Seahawks organiza-tion, the Seahawks agreed to pay a lump sum of $100,000 — paid in two installments of $50,000 apiece — as well as a $5,000 annual royalty over five years in exchange for the rights to use the 12th Man brand. The agreement, which was initially signed in 2006, was

renewed for an additional five years in 2011, and has since been renewed for an addi-tional five years, which are

scheduled to expire in 2016.

There are many nooks and crannies to the agree-

ment (which can be found online in full), but essentially, the University sold one

of it’s long-standing and most recognizable traditions for minimal compensation.

My question is why? It obviously wasn’t for the fi-

nancial compensation, as the initial five-year profit for A&M was a mere $125,000.

According to A&M officials, the licensing agreement was never about the money, rather about the

Seahawks organization acknowl-edging that we, Texas A&M, are the owners of the 12th Man mark. And if A&M were to fight it in court and the decision was made that the brand was generic, then Aggies would lose the ability to forbid others from using the brand. However, considering we are the owners, did we not reserve the right to deny Seattle’s request to use the slogan and remain the sole owner of the mark? If so, why didn’t we? Why were the students left out of the decision?

I hear the argument that the publicity and attention is good for the University, but it’s not good publicity if people don’t know where it all started back on Jan. 22, 1922, when E. King Gill accepted the call to stand behind his team, just as our student body does to this day.

At the beginning of Seahawks games when the “12” flag is raised (the agreement prohibits the flag from reading “12th Man”) and the 67,000-strong at Century Link Field lose their minds, the un-trained eye sees the Seahawks 12th

Man, not the original. At the bottom of the Seahawks

official website you can find a statement that reads: “The term 12th MAN is a trademark of Texas A&M University and its use is pur-suant to a license agreement with the university” in fine print. But is a fine print statement sufficient credit? Not for me — not for this. I can’t speak for others, but I look at the nutritional facts on the back of my water bottle more than I read fine print. So how many non-Aggies really know where the 12th Man comes from?

I come from a long line of Aggies, and if there is one thing I know about this University, it is the commitment and passion for our traditions — traditions that set us apart and make us the unique institution that we are today. These traditions — including the 12th Man — are a representation of our student body, vowing to stand behind our team through thick and thin, and that’s something that cannot, and should not, have been sold.

thebattalion

sports page 3

friday 1.31.2014

puzzle answers can be found on page 2

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12th ManContinued from page 1

Texas A&M announced Thurs-day that it will add $16 million

in renovations to the Bright Foot-ball Complex after the plan was ap-proved by the Board of Regents at Thursday’s meeting in Galveston. The Aggies’ locker room, athletic training facilities, meeting rooms and coaches’ offices will all be up-graded.

According to Texas A&M Ath-letics, the renovation will be funded entirely through gift funds from the 12th Man Foundation. Encom-passing 48,600 gross square feet, the project includes new finishes, graphics, office space, furniture and the latest technology throughout the facility.

A&M Athletics said construction is expected to begin as soon as pos-sible, with an anticipated first-floor completion date of Fall 2014. The third floor, which primarily includes the coaches’ offices, is scheduled to be complete by Summer 2015.

The Bright Complex renova-tions come in addition to the on-going $450 million Kyle Field con-struction project.

“The sincere commitment to excellence from everyone associ-ated with Texas A&M is apparent,” said A&M director of athletics Eric Hyman in a statement. “This proj-ect will continue to help us recruit outstanding student-athletes, as well as provide a first-class experience for our current student-athletes and coaches.”

Tyler Stafford, sports reporter

Regents approve $16m Bright facelift

Tanner Garza — THE BATTALION

Seahawks have posted an impres-sive 15-1 home record with their rabid fan base — also known as the 12th Man — at their backs. This year’s road to the Super Bowl went through Seattle in the NFC, proving the importance and in-creasing the media attention of the Seahawks’ 12th Man.

According to the licensing agreement between Texas A&M and the Seattle Seahawks organiza-tion, the Seahawks agreed to pay a lump sum of $100,000 — paid in two installments of $50,000 apiece — as well as a $5,000 annual royalty over five years in exchange for the rights to use the 12th Man brand. The agreement, which was initially signed in 2006, was

renewed for an additional five years in 2011, and has since been renewed for an addi-tional five years, which are

scheduled to expire in 2016.

There are many nooks and crannies to the agree-

ment (which can be found online in full), but essentially,

12th ManContinued from page 1

Osa Okundaye — THE BATTALION

BAT_01_31_14_A3.indd 1 1/30/14 10:05 PM

Page 4: Bat 01 31 14

12th Man mark resulted in a settlement and a licensing agreement that required the Seattle Seahawks pay both a lump sum of $100,000 to Texas A&M and an annual payment of $5,000 for each year the agreement is in effect. The agreement first expired in 2011 and was renewed for another five years, now set to expire in 2016.

The licensing agreement states that the Seattle Seahawks cannot sell merchandise bear-ing the term 12th Man, use 12th Man in conjunction with the color maroon or any color of red derivatives or en-dorse any organization with 12th Man in its name. The Seahawks are not allowed to raise flags bearing the term 12th Man, but may continue raising flags with the number 12 and make other promo-tional uses of flags bearing a 12. Both parties are engaged in talks over renewing the contract in 2016.

Senior associate athletics director for external affairs, Ja-son Cook, said the strength of the licensing agreement comes not from the money received, but from the ownership that was established.

“Our licensing agreement has never been about the money,” Cook said. “The 12th Man mark is priceless to us and it’s also priceless to the

Seahawks as well. Texas A&M is the owner of the 12th Man mark, it is where the tradition originated and by licensing that mark from us, Seattle is saying, ‘Yes, Texas A&M is the owner of the 12th Man.’”

While the Seahawks’ 12th Man continues to benefit from Super Bowl media coverage, interim vice president of mar-keting and communications, Shane Hinckley, said there is a marketing plan in place to ensure that the 12th Man is always identified with Texas A&M.

“Part of that is with our SEC contract and our ability to reach 12 million viewers or more on an annual basis on the SEC and TV,” Hinckley said. “Promoting our brand when we broadcast our games is part of that strategy and it’s worked pretty well so far. We’ve been able to increase our national footprint.”

Social media plays a part in this nationwide promotion, il-lustrated by the creation of the hashtag #12thMan during the transition to the SEC. The li-censing agreement was used to establish that this hashtag may be used by Seattle Seahawks players, but not by coaches or other staff.

“They cannot use that from an official organizational standpoint, so you won’t see Pete Carroll or any of the of-ficial Seahawks social media channels using #12thMan be-cause social media is outside the geographic boundaries

of our licensing agreement,” Cook said.

Junior management infor-mation systems major, Jorge Aguero, said he does not have a problem with the Seahawks being allowed to use “12th Man,” but the mark should not become a common fea-ture of NFL teams.

“Being an A&M student, I think it’s very dear to us,” Aguero said. “It’s good that we keep ownership of it and if we’re getting paid for it, but we don’t want to just let anybody use it. I just hope that people don’t lose sight of what’s important — that it’s our name and that no amount of money can take it away from us.”

As talks to extend the agreement with the Seahawks continue, Hinckley said Texas A&M will continue working to make sure the 12th Man mark will always belong to the University.

“The 12th Man brand is invaluable to Texas A&M,” Hinckley said. “Our focus is not to lose ownership of the mark under our watch and our goal is to protect it forever and we’re going to do every-thing in our power to make sure that happens. Sometimes that strategy will be to enter into licensing agreements and other times that strategy will be to take legal action against people, so each situation will be looked at and weighed upon its value to protecting the brand.”

thebattalion

newspage 4

friday 1.31.2014

Lydia WessnerEntomologyDavid West

Aerospace EngineeringErin WestChemistry

Amanda WhatleyEnglish

Lesley WheelerCommunication

Bradley Whelan

Aeronautical Engineering

Matthew WhighamUniversity Studies

Lindsay WhiteHistory

Bryan Whiting

Industrial Distribution

Emily Whitmoyer

Agricultural Communications & Journalism

Morgan Whitwell

Agricultural Communications & JournalismJonathan Widdig

BiologyKoby Wilbanks

PsychologyRyan Wilck

Political ScienceKathleen Wild

Biomedical Science

Eric Wilkins

Mechanical Engineering

Dana WillenborgPsychology

Ashley WilliamsBiology

Clora WilliamsHealth

Jennifer Williams

Biomedical Science

Rachel Williams

Forensic EntomologyKelly Wilmoth

HistoryEmily Wilpitz

University StudiesAngela Wilson

HorticultureJason Wilson

Agricultural Education

Jazmyn Wilson

Bioenvironmental Sciences Jordan Wilson

Interdisciplinary StudiesMarkay Wilson

Biomedical ScienceTory Wingate

Bioenvironmental Sciences

Heather Winkle

Interdisciplinary Studies

Paul Witkowski

Civil EngineeringJoshua Witter

Agricultural EconomicsRyan Wolff

Information & Operations Management

Jordyn WoltersdorfHealth

Alyson Wolthoff

Human Resource Development

576 | aggieland

Kristen WomacManagementAndrew WoodPsychologyBenjamin WoodMeteorologyDorothy WoodEnglishAmber WoodinBiomedical Sciences

Lauren Woodring

KinesiologyJared WrightComputer Science

Jeremy Wright Agricultural Economics

Laura WrightCommunicationLauren WylyInterdisciplinary Studies

Britney WynnSport Management

Christopher Wynne

Petroleum Engineering

Harika Yalamanchili

BiologyJessica YanceyAnimal ScienceDustin YatesElectrical Engineering

Ryan YeatmanGeologyKrysten YezakEducational Admin and HR Development

Sarah YezakInterdisciplinary Studies

Tiffany Ynosencio

MicrobiologyChase YoungSport Management

Katherine Young

SpanishLauralee YoungMarketingLauren YoungEnvironmental Geosciences

Lauren YoungEconomicsShaley YoungUniversity Studies

Lauren Youngblood

Agricultural Leadership and Development

Casey Zander EnglishSadie ZapalacBiomedical Science

Tegan ZealyAnimal ScienceMark ZemanekAgricultural Economics

Karen ZerdaCommunicationAmanda ZietakKinesiologyTamara ZuehlkeCommunicationMichael Zurovec

Mechanical Engineering

Haili ZwiercanAgricultural Communications & Journalism

seniors & graduate students | 577

Tracy AshtonAgricultural Leadership and DevelopmentKaela AstleyAccountingMichael AtkinsonComputer ScienceJonathon AusburnBiomedical ScienceJaime AustinPsychology

Jamesia AustinAgricultural Leadership and DevelopmentLaura AvilaMathematicsMichael BabcockAccountingEliezer BadilloInternational CommerceBrennan BaileyBiomedical Science

James BakerAgriculture Leadership and DevelopmentAndrea BakkeBiomedical ScienceMary BaldwinPsychologyZachary BaldwinWildlife and Fisheries Sciences

Nathan BallCivil EngineeringChrystel BallardSociologyMary BallengerCommunicationJohn BandasOcean EngineeringKyle BannerElectrical EngineeringSarah BanschbachEnglish

Mary Anne BaringInternational StudiesMegan BaringerEnvironmental DesignBlanton BarkemeyerIndustrial DistributionAshlie BarkerPsychologyLindsey BarlowEnglish

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seniors & graduate students | 537

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PhysicsMaegan AblesFinanceMichelle Abney

Wildlife and Fisheries SciencesAndrea AbramsCommunicationKelli Adam

Management Information SystemsEmily Adamcik Management Information SystemsSeth Adams Spacial SciencesJoshua Aduddell

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Krystle AguirreInterdisciplinary StudiesOmobola AjaoChemical EngineeringTeresa AldredgeFood Science and TechnologyDenise AlexCommunicationMonica AlexanderKinesiologyKimberlee Allen

EnglishSara Morgan AllenAgribusinessKiley AllredBiomedical ScienceBrant AltenhofenEconomicsMatthew AltmanBiomedical ScienceSeetha Ram AmujulaOcean EngineeringJustin AnchorsPetroleum EngineeringKellen AncinecBusiness ManagementClayton AndersonAgricultural Leadership and Development David AndersonPolitical Science

Whitney AndersonAgricultural Leadership and DevelopmentVictoria Andrews

EnglishMaritza AnguianoWildlife and Fisheries SciencesJulio Araiza Jr.MathematicsCarolina Aramayo

FinanceLauren ArdittiPsychologyAshley Arisco

FinanceCody ArnoldAgricultural EconomicsCrystal ArnoteAccountingKaitlyn ArringtonEnglish

536 | aggieland

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Freshmen, sophomores,juniors, seniors,graduate students

NEXT WEEKjust walk in to have your portrait made for Texas A&M’s 2014 Aggieland yearbook, if you didn’t last fall. 9 A.M – 4 P.M. Monday – Thursday in the Student Media office, Suite L400 of the MSC. Or, for appointment email [email protected] or call 979.846.9690.

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the

SeahawksContinued from page 1

before leaving the game after receiving a tech-nical foul for arguing.

Sophomore forward Courtney Williams is averaging 15.3 points per game. Williams’ 17 points led both teams and marks the fifth straight game she has scored 13 points or more.

For the seventh game in a row, sophomore guard Courtney Walker reached double fig-

ures, scoring 13 points.A&M outscored Auburn 46-26 in the paint,

helped by Achiri Ade’s team-leading 10 re-bounds. Overall, the Aggies pulled down 41 boards.

The Aggies have won all four of their SEC games on the road and remain in first place in the conference.

A&M travels to take on No. 16 Vanderbilt (16-4, 5-2 SEC) at 1 p.m. Sunday in Nashville, Tenn.

AuburnContinued from page 1

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