Bastian Fischer, Oracle Utilities Global Business Unit ... EEM11 Bastian Fischer 1.pdf · The Game Changers in Energy Markets Bastian Fischer, Oracle Utilities Global Business Unit

The Game Changers in Energy Markets

Bastian Fischer, Oracle Utilities Global Business Unit EMEAVice President and General Manager

Thursday, May 26th, EEM11, Zagreb, Croatia

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

Safe Harbor

Agenda

• Implementations of Energy Innovations

• Large Scale Demand Side Management Project

• Large Scale Electric Mobility Project

• ICT Platform THE enabler of Smart Energy

• Summary and Questions

© 2011 Oracle Corporation – Proprietary and Confidential

Agenda







European context for Smarter Utilities Transforming the Energy Value Chain

• Must demonstrate customer value • Investment pay-back and customer / societal benefits• Environmental objectives

Regulatory

• Information to engage customers and keep them engaged• Impact of Choice / Impact of new Energy Applications • Expectation of improved performance – “I have options now”

Customer Expectations

• New entrants into consumer energy – Google, Microsoft, etc.• Speed of decision making -Customers and Energy companies• Media focus / Post Fukushima Changed Energy Policies

ChangingBusiness

• Customer program management• Grid impacts / Utility Integration / Municipal Service Integration• Media Hype – Higher bills, EMF, who do you trust?

OperationalIssues


6

Deregulation

European context for Smarter UtilitiesSmart Metering and Smart Grids Agendas

Political Goals

Energy Savings

Carbon Reduction

Enhanced Competition

Enhanced Reliability

Retail Utilities Goals

Increase Revenue Lower Costs Being

CompetitiveMarket new

Services

Vs

Consumers Goals Pay Less Reliable

ServicesEasy and

Quick Switches

New Offers

Vs

Readiness for Energy innovationsRegulatory Framework for Smart Metering in EMEA

FR

NL

PL

PT

SK AT CZ

DE

ES

GBNO

SL

DK

FI

IT SE

Possibility of cost RecoverypossiblePartially possiblehardly no

Clear Roll-outMandate

yes

no

partialy

Smart Meter THE Enabler for Energy InnovationsStatus Smart Meter Roll-Out in EMEA

75% - 100%50% - 75%25% - 50%5% - 25%0% - 5%

FR NL PL

PT SK

AT CZ DEES GB

NO SL DK FI IT SE

9

Retail Smart Enablement Key Energy Retail Business Processes

(1) Planning(1) Planning Business Planning

Profitability targets &

monitoring

Segmentation & Product

Design

Revenue Forecasting & churn control

(2) Offering(2) Offering Offer designs & marketing

Operational pricing and

costing

Offer presentment &

negotiationRegistration

(3) Customer Care & Billing

(3) Customer Care & Billing

Contract Operation including

usage

Multi channel Customer

Attention & self service

Billing & Invoicing

Collection and Debt recovery

(4) Sourcing & Portfolio

Management

(4) Sourcing & Portfolio

Management

Contracts & usage

monitoringForecasting

Position Management and Sourcing

Risk Management

and Monitoring

Support FunctionsSupport

Functions Metering Meter Transactions

Retail Transactions

Wholesale Transactions

10

(1) PlanningCompeting more effectively

• Dynamically assess consumers patterns and segmentations– Understanding customer groups, patterns, consumption ways, energy management

ability, buying patterns– Continuous portfolio and market analysis

Social & Demographic Care Data

Marketing Data

Consumption, Usage, Tariff Data

Financial Data

Demand response, Home Services

Customer ValueUnderstand the Market

Understand the Customers

11

(1) Strategic MarketingCompeting more effectively

• Dynamically plan and execute sales campaigns for new enrollments and up-sales within the current customer base

– Plan product and services marketing based on detailed customer view, such as Real Time Decision (RTD)

– Design and cross sell products and services – including 3rd Parties– What if scenarios for customer self-check

Mobile

Web

HomePlan, Design, Structure Campaigns

12

(1) Strategic MarketingCompeting more effectively

• Plan, Assess Profitability and performance– For campaigns and customer contracts

• Identify, Anticipate & Reduce churn– Develop service quality perception & loyalty

Understand the Customer Portfolio, the accessible

marketOptimize Customer Value

13

(2) Operational Customer EnrollmentIncrease Competitiveness and Enroll Rates

• More Accurate –– Segmentation of customer according to usage– Differentiate offers based on ACTUAL usage patterns– Target ‘best-offer’ packages depending on market niches

Current customer view

Standard Load Profiles Market Prices

0,0020,0040,0060,0080,00

1 6 1116212631364146

12.2 €

Customer Prices

14


• More Accurate –– Segmentation of customer according to usage– Differentiate offers based on ACTUAL usage patterns– Target ‘best-offer’ packages depending on market niches

Individual Customers

Actual Load Profiles

15.4 €

8.1 €

Market Prices

0,0020,0040,0060,0080,00

1 6 1116212631364146

Individual Prices

10.4 €

15


• Achieving better prices & more margins –– Settlement against actual consumption required– Ability to better forecast – impact consumption

reduces risk premiums

Accurate Customer View &Segmentation

0%

50%

100% Credit Premium

Imbal.

TUOS

DUOS

Energy

Supply Cost Optimization

Accurate Risk Premiums

Accurate Energy Supply CostSettlement based on actual interval data

Customer Saving

Margin increase

* PSEGMyPower Pricing Pilot

16


• Supporting new energies –– Model impact of Micro generation or EV in contract

• Fast & Automated Enrollment – PERFECT ORDER strategies– End-to-end Electronic and flawless Change of supplier process

• Living Contracts –– Continuous contract assessment & selling

* ERA / engage consulting

Customers becoming Prosumers Perfect Order and Market Flows

17

(3) Customer Care, Attention & BillingSupporting Innovation and Reduced Cost-to-serve

• Complex, high volumes interval data based billing –– Shift towards multimillion interval based billing, including MG and DR– Meter-to-cash IT systems revamp to push mode

meter CIS Customer

meter CIS Customer

monthly monthly

NRT to daily On demand

Drastic Billing Processing Explosion In the flow -interactive Meter to Bill

18


• Active customer management –– Contracts need to be operated

• Advanced Multichannel customer management and interaction –– Multichannel extended one view of the customer– Revenue Up sell – REAL TIME DECISIONING - critical for customer lifetime value– Energy Usage visualization and advisory

Multichannel interaction drives new revenues Multichannel management cost cutting

19


• AMI Based prepay –– Painless and Token less Prepayment

US Utility Example

Customer can manage their contract WHEN and WHERE they like

Increased Adoption for numerous applications World Wide

20

(4) Sourcing & Portfolio ManagementIntegrating customers into Energy Markets

• Two way contract operation –– You pay for what you use and when you use– You get rewarded if you do something– Will need to model more complex contracts– Assess daily customer portfolio profitability and contracts

Legacy Retail Operations

Profitability = theoretical / SLP, no contract operation

Smart Retail Operations

Profitability = actual load versus sourcing price curve, Signals /

Messages directly impact profitability

SourcingSalesCustomer SourcingSalesCustomer

21


• Accurate and active Position Management –

– Updating your forecast based on Demand data from Hour – 1 sample customers

– Optimize your demand portfolio position intraday, and balance actively through DSM/DR

Overall Portfolio Consumption Forecast

Bi Annual Register Reads

Energy & Imbalance Cost

22


• Accurate and active Position Management –

– Updating your forecast based on Demand data from Hour – 1 sample customers

– Optimize your demand portfolio position intraday, and balance actively through DSM/DR

Intraday position forecasting

Intraday Reference customer Sampling

Intraday DR/Peak

Price Events

Intraday Direct Contr.

Load

Reduced Imbalance and Average Energy Cost

23


• Develop virtual power plant trading capabilities

– Aggregation of controllable load can be marketed on short term wholesale markets or even System services

MG/DG Service Aggregator

System Services Energy Pool

Agenda







RatepayerGovernmentUtility

Definition of Demand Side Management

Ability to reduce amount or timing of energy consumption

Energy ReliabilityCustomer SatisfactionEnvironmental Responsibility

DSM

Goa

lsPr

ogra

ms

Fund

ing

Supp

ort

Energy EfficiencyFuture ReductionIncentives and RebatesEducationPartnerships

Demand ResponseImmediate ReductionIncentives and RatesDirect Load ControlAggregators

Grid Side ResourcesAdditional resourcesIncentives and RatesNet energy / VNEMVirtual Power Plants

Energy Management

Sales & Marketing Administration Reporting


ICT Platform THE enabler of DSM Processes

•Customer insights•Product specifications•Program Lifecycle

•Customer segmentation•Marketing plan•Products to segments

•Sales strategy•Channel performance•Align products to customers

•Demand Response events•Process rebates and incentives•Support products

•Portfolio Planning•Corporate strategy•Shape policy

•Operationalize products•Customer enrollments•Deploy products

•Measure portfolio performance•Optimize portfolio•Reporting

Plan

Design

Market

Sell

Deliver

Operate

Measure


CUSTOMER PERSPECTIVE

RESULTS•Once an hour relationship with 6 Million customers•3.6 Billion electric meter reads/month, plus 150M electric status reports/month•150M gas meter reads/month, plus 150M gas status reports/month•Support 7 years of historical data (3 years on-line, 4 years archived)•300x increase in storage

COMPANY OVERVIEW• California based company founded in 1905, it is one of the

largest combination of natural gas and electric utilities in the US• Industry: Utilities• Employees: 20,000

CHALLENGES/OPPORTUNITIES• Provide a multi-step billing solution that integrates with several

systems including head-end systems, meter data management systems

• Solution needs to provide critical peak pricing and dynamic pricing- Real –Time pricing

• Solution needs to measure, bill, collect processes to support meter reading, meter data management, rendering of bills, customer records, credit and payment processes

• Solution must provide Contact Center and Front Counter Support to customer transactions such as start/stop and account status

• Solution must provide scheduling and dispatching of customer field orders

SOLUTIONS• Oracle Utilities Customer Care and Billing

PG&E Smart Meter & Smart Grid Roll-Out


Energy Services to about 15 M People: 5.1 M Electric Customer Accounts

4.3 M Natural Gas Customer Accounts

70,000 square miles with diverse topography

~20,000 Employees

A regulated investor-owned utility

Pacific Gas and Electric Company

A smart grid

Overlay with an “Intelligence” Infrastructure

• Pervasive sensing and measurement devices

• Pervasive control devices

• Advanced data communications

• Computing and information management

Smart

PowerPlants

TransmissionNetworks

Substations DistributionNetworks

Consumers

Smart Grid = sense, communicate,compute, control

ERP

Oracle Customer

Care & Billing

Meter DataManagement

System

Oracle Fusion M

iddleware -ESB

Customer DW (Oracle)

SensorsDistributed Computing

Control Devices

Collectors Backhaul PG&ESystems

Data Management& Storage

Web Server (Oracle Fusion)

OutageManagement

Communication Central Computing

Public WirelessNetwork

The largest AMI deployment in the United States

Automated meter reading for all customers 10 million meter upgrades by 2011

Frequent meter reads daily for gas hourly or 15 minute intervals for

electric

Enhanced customer energy management

Data Demands

Old World Once a month relationship

with 6 Million Customers.

5 Million Electric Meter Reads a Month

5 Million Gas Meters Reads a Month

7 Years of Historical Data

New World Once an hour relationship

with 6 Million Customers.

3.6 Billion Electric Meter Reads Month, plus 150 Million Electric Status Reports a Month

3.6 Billion Gas Meter Reads Month, plus 150 Million Gas Status Reports a Month

7 Years of Historical Data (3 years online, 4 years archived)

Represents a 300x increase in storage

Oracle Technologies

Customer Care and Billing (CC&B) Supports meter to cash. Supports Contact Centers. 40 TB billing system. 350,000 bills a day, 6 days a week. 99.9% operations 2,300 concurrent users, 5,000 primary users.

Oracle RAC 8 Node Cluster, RMAN, Data Guard, Grid Control multiple databases from 40TB (CC&B) to 300TB (Customer

DW) Oracle Fusion Middleware – ESB, SOA Oracle WebLogic Portal – Customer Web Presentment

Secure customer access through PGE.com

Displays energy use by billing cycle, month, or week

Displays hourly electric use by day

Customer service reps able to view same graphs online

Online energy use information

SmartRate: Empowering Customers, Cutting Peak Loads

Recruitment

10,000 voluntary participants in summer 2008

Experience

Across 9 called events, the average residential customer achieved a reduction of 16.6%

7 of 10 customers saw a reduction in their cumulative summer bills

Retention

90% of customers intend to stay on the plan in 2009

Rollout follows SmartMeter program deployment

Home Energy Management

Basic

Enhanced

Advanced

Simple high-low indicator

More comprehensive in-home displays (usage, cost, time)

Programmable Communicating Thermostat (PCT)

Fully automated intelligent energy management system

Other automated/ programmable appliances

Electric vehicle charging / storage

Distributed generation and storage

Time-differentiated pricing

Price

Noon12:01 11:59

Time-Of-UsePricing

Flat Pricing

Real-TimePricing

Encourage smarter energy use by exposing customers tothe real marginal cost of electricity

Home Area Network

AMI/SmartGrid

Time-shifting Electricity

Electric Vehicle Smart ChargingG

Wh

What Consumers Want Oracle study indicates…

95% - detailed information on energy use

76% - renewable energy technologies for home

only 14% of Americansand 16% of utility managers gave utility supplier an “A”


1. The Brattle Group. The Power of 5 Percent. May 2007.

+17% Savings

Efficiency and Impact of Energy Awareness

with information:13% average reduction

with smart thermostats:23% average reduction


Agenda







The New Value ChainFrom Utility to Transportation services …


Grid Impact of Renewable Energy Source Aligning Demand and Supply

• Variability of Wind & Solar• Mismatch between Supply and demand

• Production > Demand • Demand > Production Storage / Backup needed

(RES)


The Utility Value ChainFrom Utility to Home services …


The New Value ChainFrom Utility to Transportation services …


New E-Mobility Processes – Dumb ChargingEnergy – Revenue – Settlement


EV’s require SmartGridsDemand Management to balance Renewable Energy

• EV’s are additional variable load (red)• Demand: Charging can be postponed• Supply: Stored Energy can be used for backup

• Production > Demand • Demand > Production Smart Grid Needed


New E-Mobility Processes – Demand Side ManagementEnergy – Revenue – Settlement


NEW PARADIGMELECTRIC MOBILITY

EXPLORING INTEGRATION BETWEEN SUSTAINABLE MOBILITY AND ENERGY SYSTEMS, TAKING ADVANTAGE OF RENEWABLES

PORTUGUESE ELECTRIC MOBILITY PROGRAM NATIONAL SCALE INFRASTRUCTURE

25 MUNICIPALITIES (IN 300) INVOLVED IN THE PILOT INFRASTRUCTURE NETWORK + MAIN HIGHWAYS

WIDESPREAD PILOT CHARGING NETWORK: 1300 SLOW CHARGE + 50 FAST CHARGE

PORTUGAL WITH 3RD MOST AMBITIOUS RENEWABLE SHARE IN ELECTRICITY AND…

PRODUCER XDISTRIBUTION

USER

Energy FlowkWh

RETAILER

EGMOBI.E

Transactions ManagementOperators and Retailers intermediation and integration

Financial flowInformation

PUBLIC NETWORK

PARKING

HOME

NORMALQUICK

NORMALQUICK

PORTUGUESE ELECTRIC MOBILITY PROGRAM THE MANAGING AUTHORITY: INTEGRATION BETWEEN MULTIPLE STAKEHOLDERS

WEB-BASED MULTI-PLATFORM ACCESSPC, PDA, CELL PHONE

INTEGRATED INVOICING WITH COMPLEMENTARY SERVICES PARKING, PUBLIC TRANSPORTS, DOMESTIC ELECTRICITY, CREATION OF PERSONAL AND BUSINESS ACCOUNTS

ROAMING BETWEEN ELECTRIC MOBILITY ELECTRICITY RETAILERS

EV CHARGING SYSTEMSIT

EV CHARGING SYSTEMSIT

REAL-TIME VISUALIZATION OF CHARGING POINTS, INCLUDING CHARGING STATUS AND VACANCY INFORMATION

REMOTE MONITORING OF CHARGING PROCESS

CRM PLATFORM FOR STAKEHOLDERS’ MANAGEMENT

EV CHARGING SYSTEMSTECHNICAL CONSORTIUM

ENERGY, ENVIRONMENT, TRANSPORTATION AND LOGISTICS SYSTEMS

INFORMATION SYSTEMS FOR CRITICAL SYSTEMS

LEADER IN INFORMATION BASED MANAGEMENT SOLUTIONS

NATIONAL UTILITY

COMPETITIVENESS AND ENGINEERING CENTRE FOR MOBILITY INDUSTRIES

INNOVATION THINK TANK LEADER IN INFORMATION

TECHNOLOGY AND INDUSTRY APPLICATIONS

EV CHARGING SYSTEMSTECHNICAL CONSORTIUM ARCHITECTURE

ELECTRIC GRID

MANAGEMENT SYSTEM

PURCHASE

SALE

USERS

INFRAESTRUTURE

CHARGING POINTS

TECHNOLOGY

EV CHARGING SYSTEMS IT: AVAILABLE SERVICES

FOR ELECTRICITY RESELLERS• METERING INFORMATION• CRM PLATFORM (CLIENTS, CONTRACTS, TARIFFS,

HELPDESK)• PRE-PAID / POST-PAID BILLING CAPABILITY• LOYALTY PROGRAMS• FINANCIAL COMPENSATION SERVICE FOR VAS• ELECTRICAL NETWORK MANAGEMENT FOR V2G (WHEN

AVAILABLE…)

FOR CHARGING OPERATORS• INFORMATION ON NETWORK STATUS• REMOTE MANAGEMENT OF CHARGING STATIONS• FINANCIAL COMPENSATION SERVICE FOR VAS (PARKING, …)• PRE-PAID / POST-PAID BILLLING CAPABILITY FOR VAS• INTEGRATION WITH THIRD PARTY LOYALTY PROGRAMS

(SUPERMARKET VOUCHERS, FUEL VOUCHERS)

FOR USERS• MULTI-PLATFORM ACCESS• CHARGING STATION LOCATION AND AVAILABILITY• CAR BATTERY STATUS (WHEN CAR IS ABLE TO

COMMUNICATE)• CHARGING STATION RESERVATIONS• V2G MANAGEMENT (WHEN AVAILABLE…)• MOBILITY MANAGEMENT AND HISTORICAL TRACK• AGGREGATION OF VAS

THE MOBI.E PLATFORM POWERED BY ORACLE

MIDDLEWARE

DATABASE

UTILITIES

CRM

(*) Extended and commented by Oracle

(*)

PORTUGUESE ELECTRIC MOBILITY PROGRAM BUSINESS MODEL: WHO'S WHO IN ELECTRIC MOBILITY

USERCitizen / Organization

ELECTRIC MOBILITY ELECTRICITY RETAILERSells electricity for EV vehicle charging

CHARGING NETWORK OPERATOROperates charging network access points, making the charging service available to its users through different electric mobility retailers

MANAGING AUTHORITYEnsures integration between all stakeholders as well as the integrated management of information and energy flows within the electric mobility framework

SERVICES OPERATORSupplies additional services such as parking, which might be integrated into a single invoice

ELECTRICITY DISTRIBUTION NETWORKDistributes and supplies the electricity sold by the electric mobility retailer

MOBI.ELEGISLATION AND INCENTIVES

LEGISLATION• PRINCIPLES AND OBJECTIVES• ARCHITECTURE, BUSINESS AND SERVICE MODEL• PLAYERS AND ROLES• SPECIFICATIONS (HIGH LEVEL)• DEFINITION OF PILOT PHASE

INCENTIVES • EV ACQUISITION AND CIRCULATION TAX EXEMPTION• TAX REDUCTION FOR PRIVATE CUSTOMER AND COMPANY FLEETS• €5000 DIRECT SUBSIDY ON PURCHASE + €1500 FROM ELV PROGRAM (FIRST 5000 EVS

SOLD UNTIL THE END OF 2012)• PUBLIC PROCUREMENT: 20% ANNUAL RENEWAL OF PUBLIC CAR FLEET• USE OF EV PRIORITY LANES AND PARKING SPACES• PUBLIC PILOT INFRASTRUCTURE FUNDING• INCENTIVES TO INFRASTRUCTURE IN NEW / EXISTING BUILDINGS

ELECTRIC MOBILITY COMPETITIVE COSTS

ELECTRICIDADE

FEE SERVIÇO DE CARREGAMENTO

FEE ENTIDADE GESTORA

OPERATING COSTS [EUR/100km]

ICE EV

8 €

3-4 €

LOW OPERATING COSTS(<50% ICE)

BALANCEDTOTAL COST OFOWNERSHIPFROM INTRODUCTIONPHASE

ELECTRIC MOBILITY VALUE GENERATION, TECHNOLOGY AND INNOVATION

VEHICLESMATERIALS AND STRUCTURESCONCEPTS / URBAN CAR

BATTERIES AND POWERTRAINS

INFORMATION TECHNOLOGIES

ENERGY SYSTEMS AND CHARGING NETWORKS

BUSINESS AND SERVICE MODEL

QUALIFIED EMPLOYMENT

VALUE

ECONOMIC ACTIVITY

TECHNOLOGY AND INNOVATION €

R&D / ENGINEERING

TECHNOLOGICAL DEVELOPMENT AND INNOVATION

STRUCTURAL CONDITIONS

INVESTMENT ATTRACTION

EV CHARGING SYSTEMSEV CHARGING PROFILES

HOME

STREET

NORMAL

QUICK

16A-32A 230-400V AC

Up to 200A / 500V DC 43 kW AC (Future)

EV CHARGING SYSTEMS FLEXIBLE SOLUTION

MODULAR SOLUTION

FAST AND NORMAL CHARGE

ACCESS WITH CONTACTLESS CARD AND PIN CODE

EV CHARGING SYSTEMSFLEXIBLE SOLUTION

URBAN SOLUTIONS HOME AND INTERIOR PARKING

ELECTRIC MOBILITYVISION

PORTUGAL AS A PIONEER, A SPACE FOR CONCEIVING, DEVELOPING AND TESTING NOVEL SUSTAINABLE MOBILITY SOLUTIONS, EXPLORING THE USE OF ENERGY FROM RENEWABLE SOURCES THROUGH INTELLIGENT NETWORKS

Agenda







Paradigm of Smart Grid ICT Architecture

• Much more data, many more events need to be handled much more quickly

• New and existing business processes need to be integrated reliably, securely, and inexpensively

• Operators, customers, managers expect increased visibility and control

• IT must respond with a flexible, secure, scalable infrastructure

Ad Hoc Point to

Point Integration

Standards-based

Service Oriented

Architecture


Interoperable applications on a smart platform…

Architecture for the Transformational Utility

Oracle Utilities “Smart Grid” Appliance: Powered by Exadata

…running on the world’s best hardware

Utilities Integration Platform: Powered by Oracle Fusion Middleware 11g

…leveraging open standards technology for integration…

Spatial and Utilities Analytics: Powered by OBIEE

Customer Meter Grid

Smart Grid Gateway

Utility Customer Management Portals and AppsEnabling new consumer models with Self Service and BI…

Ora

cle

Util

ities

Cyb

er

Secu

rity

Plat

form


ICT Platform for Smart GridsTHE enabler of Smart Energy Processes

Com

mon

Te

chno

logy

MDM CC&B Mobile

Common Integration PlatformPowered by SOA & Industry Standards

Business IntelligenceReal-time Decisioning

Innovative Spatial visualization and mash-ups


Agenda







71

Conclusion: Smart Utility Roadmap

SummaryBills

DemandResponse

DistributionAutomation

AutomatedMeter Reading

Now10-years ago 10-years

AdvancedMetering

Infrastructure

Time of UsePricing

Critical PeakPricing

AdvancedDistributionManagement

Systems

SmartMeters

Home AutomationNetworks

SmartAppliances

DistributedGeneration

ElectricityStorage

MicroGridBalancing

Real-TimePricing

ElectricVehicles


72

DatabasesApplications

Content

InfrastructureInformation

Conclusion: Standards-based strategy

• CIM enabled Application Platform for UtilitiesOracle Enterprise Information Management Strategy

Add

Cur

rent

Std

s.

AIA Foundation Pack Canonical Model Library• Oracle EBOs• Utility EBOs

• IEC CIM Objects

• Open SG • MultiSpeak

• End-to-End SmartGrid Security Strategy

Information Rights Mgmt.

Identity ManagementDatabase SecurityInfrastructure Security


More Value, Less Complexity

More Flexibility, Less Cost

More Choice,

Less Risk

Standards-Based

Architecture

Standards-Based

Architecture

Open

Utility Solution Paradigm



Oracle is ready to partner with you

on your Smart Grid journey.

BASTIAN FISCHERVice President and General ManagerUtilities Global Business Unit EMEA

Utilities Global Business UnitEurope – Middle East – Africa

Portes de la Défense,15 bd Charles de Gaulle92715 Colombes Cedex, France

Tel: +33 1 57 60 84 78Cell: +33 6 37 23 33 [email protected]

Q&A



Oracle in the Utility Industry

Apendix


Oracle Corporation

Scale• $24.2B in TTM revenue for Oracle• #1 in 50 product or industry categories• 370,000 customers in 145 countries• 30,000 partners • $40B on 60+ acquisitions, since 2005• 106,000 employees• 10 million developers in Oracle online communities

Innovation and Investment• 29,000 developers and engineers• 15,500 customer support specialists, speaking 27

languages• 20,000 implementation consultants• 1 million students supported• 870 independent Oracle user groups with 355,000

members

Revenue represents March 1, 2009 – February 28, 2010


Oracle in the Utilities IndustryDid You Know?

Customer Base: Best Solutions Running at 2,600+ Electric, Gas, Water Utilities Worldwide

Dedicated to the Industry: Oracle Utilities Global Business Unit with 1,000+ Worldwide

20 of the Top 20 Utilities: Get Results with Oracle Solutions

Experience: 30 years of Technology, Innovation and Growth


Oracle Utilities Global Business Unit

Dedicated Utilities Team• 1,500+ employees focused solely on utilities• Define, develop, and offer mission-critical applications specifically for utilities• Global organization and reach

Industry Leading Utilities Capabilities• Smart grid software• Customer care and billing• Meter data management• Mobile workforce management• Network management and load analysis• Work and asset management• Self-service billing, payment, and support

Leveraging the Capabilities of the #1 Enterprise Software Vendor• ERP, CRM, HR and more• Most scalable, reliable, secure infrastructure• Most complete range of on-demand and on-premise deployment options


Ageing Infrastructure and Changing / Ageing Workforce:How can we optimize capital and ensure the best use of our people and our assets?

“They have neglected their infrastructure for too long… We are sick and tired of them and they had better change.” After downtown Chicago black outs.

– Mayor Richard Dailey, Chicago

!!

The Challenges We’re Hearing

Managing a complex energy portfolio:How do we turn the data deluge into information that used throughout the business?

“A Smart Grid is characterized by the ability to use real-time information to anticipate, detect, and respond to system problems”.

– Michael R. Peevey, President California Public Utilities Commission

!!


Maintaining Safe, Secure, Reliable Supply:How do we incorporate renewables, comply with regulations and standards, and meet greenhouse targets?

“I strongly believe that the energy industry needs to help shape the future of carbon regulation”.

– Jim Rogers, CEO Duke Energy

!!

The Challenges We’re Hearing

Meeting the Changing Customer Expectations:How do we engage with the customers as they get fully involved with distributed generation, electric vehicles and a need for information?

“Electric Utilities are evolving to become energy advisors to their customers. Electricity today does more than light homes and businesses. We see a future where success in our industry will be measured by companies offering new, innovative approaches to achieving these expectations”.

– Joe Rigby, CEO PEPCo.

!!


The need for utilities to transform

Around the world, utilities are under pressure. • Citizens demand energy and water that

don't undermine environmental quality.

• Regulators seek action on smart grid and smart metering initiatives that add intelligence to infrastructure.

• Customers seek choice and convenience, but without additional costs.


Oracle can help you on your journey

• We offer utility experts, mission-critical software applications, a rock-solid operational software suite, and world-leading middleware and technology.

• We understand the complexity around smart grid initiatives, implementations, and the unknown.

• We provide flexible, innovative technology and interoperable applications that increase efficiency, improve stakeholder satisfaction, future-proof your organization, and turn information into power.


A Closer Look…

• Moving to distributed generation and micro grids while satisfying rising demand requires new systems and process to ensure supply is safe and secure

• Incorporation of intermittent power sources will need more accurate forecasting, more robust sensing equipment and more real time monitoring

• Management of smart equipment requires new processes to ensure accuracy and reliability in the field with the need to move towards distributed system management

Maintaining Safe, Secure, Reliable Supply!!

Protecting today’s resources for the next generation


• The balancing of costs and reliability require new risk profiles to be managed for all assets in the field to ensure minimal disruption to service

• 40-50% of the utility workforce is eligible for retirement in the next 5 years so technology must be used to automate previous manual processes

• Being able to schedule resources to the right place at the right time with the right skills and equipment will become key to managing the new network

A Closer Look…

Ageing Infrastructure and Changing / Ageing Workforce!!

Optimizing the risk and return of your assets


A Closer Look…

• The engagement model for consumer is proactive enabling them to make decisions about energy and water usage through a variety of channels

• The need for more product choice and bundling capability, engaging the customer in the value chain for programs such as green energy or demand side management

• The need to have efficient and cost effective customer care processes while dealing with a change to real time information and increased options

Meeting the Changing Customer Expectations!!

Interacting with consumers in new ways


The more you expose people to the data the more excited they get

A Closer Look…

• How do you build applications and give customers access for a future that is yet to be defined?

• How do you manage the 600x increase in data, while minimizing the duplication across the organization, ensure all functions have the data they need in a timely manner?

• How do you manage the new smart devices to ensure security and timelines of updates, with new applications and analytics requirements?

Managing a complex application portfolio!!

More Value, Less Complexity

More Flexibility, Less Cost

More Choice,

Less Risk

Standards-Based

Architecture

Standards-Based

Architecture

Open

Oracle’s Solution Strategy





Utilities Integration Platform: Powered by Oracle Fusion Middleware 11g



Customer Meter Grid

Smart Grid Gateway

Utility Customer Management Portals and AppsEnabling new consumer models with Self Service and BI…

© 2010 Oracle Corporation – Proprietary and Confidential 6

Ora

cle

Util

ities

Cyb

er

Secu

rity

Plat

form

ICT Platform for Smart GridsTHE enabler of Smart Energy Processes

Com

mon

Te

chno

logy

MDM CC&B Mobile

Common Integration PlatformPowered by SOA & Industry Standards

Business IntelligenceReal-time Decisioning

Innovative Spatial visualization and mash-ups



Utility Customer Management Portals and Apps: Powered By Web Center

Utilities Integration Platform: Powered by Fusion Middleware





Enabling new consumer models with Self Service and BI…

91


Smart Grid Gateway

MeteringCustomer

MicroGrid Supervisory Control System Energy Advisor Advanced Energy

Management

Network Management

Ora

cle

Util

ities

Cyb

er

Secu

rity

Plat

form

Oracle Member in Industry Standards Groups

57TCIEC TECHNICAL COMMITTEE

AMI/HAN Research Group

Deliver Foundation for Utilities Integration• OBJECTIVE – Provide a leading

integration platform and fully integrated Oracle Utilities Suite of applications on top of that platform.

• APPROACH – Leverage and expand AIA Utilities Foundation Pack to include CIM and MultiSpeak compliant object definitions and message structures.

• BENEFIT - Oracle Utilities Foundation Pack (Reference Process Models and Common Objects) will deliver integrations based on Oracle’s leading Fusion Middleware and comprehensive industry domain coverage.

Foundational Objects from CIM

Message Structures from CIM

Reference Process ModelsIndustry Standards

Oracle Corporation Internal – Proprietary and Confidential

94

Communications SystemsCommunications

Systems

Network sensors& controls

The Oracle Smart Grid Suite

Oracle Utilities Customer Care and Billing

Oracle Utilities Load AnalysisOracle Utilities

Network Management Oracle Utilities Work and

Asset Management

Oracle Utilities Mobile Workforce Management

Oracle Utilities Meter Data Management

ConsumerEnergy

Technologies

Oracle AIA and Fusion Middleware / Smart Grid SOA

Oracle Primavera Oracle Spatial Oracle Business IntelligenceOracle Database

Oracle Governance, Compliance & Regulation

Oracle Hyperion

Oracle AutoVue

SmartMeters

Oracle Utilities Meter EventManagement

95

Oracle for Utilities Solution Footprint

INFRASTRUCTURE

Middleware Integration, Business Process Design, Orchestration and Monitoring

Technology Spatial, Database

CORPORATE ADMINISTRATION

Financials Procurement Facilities Human Resources Supply Chain …More

BUSINESS OPERATIONS

Assets & Work

Supply

Field Service

Networks

Metering

Projects

BUSINESS INTELLIGENCEFinancialOperationalTransactional

CUSTOMERSBillingCustomer Relations

96

Oracle Utilities Footprint


Process: Top to Bottom Support for Utilities

Leading Enterprise Software Vendor• #1 in CRM, HCM, EPM, Middleware, and more• Most scalable, reliable, secure infrastructure• Most complete range of on-demand and

on-premise deployment options

Built-In Utilities Capabilities• Interval based pricing (real time, TOI, CPP, event)• Industry Standard VEE• Integration with smart devices• Self Healing Grid• Field workforce optimization

Largest Software Assistance Team• 64,500 development, support, and services professionals• 145 countries

Servers& Storage

OperatingSystem & VM

Database

Middleware

Applications

Consulting

Support& Training

Oracle UtilitiesA Global Business Unit of Oracle Corporation

Objective– Definition of Utilities Strategy – Global and Central point of INDUSTRY- Contact– Defines, develops, and offers utility Industry applications– Ensures entire Oracle stack meets utility needs– Engagement with Partners and SI’s– Over 1800+ Utility experts globally

Richest Utility Application set

•Best in Class: •HRMS

•Billing•Customer Info•Asset•Outage

•Analytics, •Consumer •Insight

• Smart Grid•Profile Mananagement•Complex Billing•Meter Data Mgmt•Quotation Mgmt

Best-in-Class Applications:Complete – Open - Integrated

•Best in Class:•Customer Mgmt


The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.


Oracle is ready to partner with you

on your Smart Grid journey.

BASTIAN FISCHERVice President and General ManagerUtilities Global Business Unit EMEA

Utilities Global Business UnitEurope – Middle East – Africa

Portes de la Défense,15 bd Charles de Gaulle92715 Colombes Cedex, France

Tel: +33 1 57 60 84 78Cell: +33 6 37 23 33 [email protected]

Q&A

Documents

Bastian Fischer, Oracle Utilities Global Business Unit ... EEM11 Bastian Fischer 1.pdf · The Game Changers in Energy Markets Bastian Fischer, Oracle Utilities Global Business Unit