BASILDON SOUTH EAST - Eastgate Shopping Centre 2019-10-31¢  e @brasierfreeth.com Kim Wilson

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  • BASILDON SOUTH EAST

    Shaping the future with new investment

    CGi for illustrative purposes only

  • Eastgate | Basildon

    SOUTHERNHAY

    SOUTHERNHAY

    A SD

    A PETRO

    L

    N EW

    LO O

    K

    M ETRO

    B A

    N K

    TO PSH

    O P

    BASILDON

    LA U

    R A

    A SH

    LEY

    P

    P

    PPP

    P 429

    700

    1,000

    3101,300 302

    STATION SQUARE New transport hub and public

    realm investment

    NEW COLLEGE CAMPUS A brand new campus for South Essex College

    will be constructed on the former market location accommodating 2,000 students.

    Registration from Sep 2020

    LEISURE QUARTER IN EAST SQUARE

    Cinema chain Empire plan to open a 10 screen cinema in Spring 2021, along with six new

    restaurants as part of a council redevelopment

    MARKET & NEW PUBLIC REALM

    New state of the art market opened Summer 2018 with 46 kiosks and 48 pop up stalls

    TOWN CENTRE REDEVELOPMENT Basildon, an original new town, is undergoing a renaissance. A new cinema, market, college, green links, restaurants, housing, economic expansion and new employment.

    And at its retailing heart, a newly energised Eastgate Shopping Centre.

    11.78m shoppers visit the 750,000 sq ft centre every year

  • East Square’s new ten-screen cinema and restaurants will project movie magic and raise the curtain on a night time economy directly opposite Eastgate's main entrance

    Eastgate | Basildon

  • Buoyant Housing Development Pipeline

    Re-development of over 800 luxury flats in town centre completed in 2017

    Over 3,000 new homes planned

    Total population set to rise by 4.3% to 995,360 in 2022*

    Excellent rail links to the Square Mile and Canary Wharf ensure Basildon attracts increasing numbers of City commuters searching for house price growth, good schools and space

    Redrow's development of up to 725 new homes at Westley Green, is under construction

    Eastgate | Basildon

    Dunton Hills is earmarked to be one of England's first 14 garden villages with 2,500 new homes, backed by the government. Consultation is ongoing

    *Source CACI

  • High-speed train links to the capital, plus excellent road connectivity, makes Basildon an attractive choice for companies and commuters. The borough can claim the largest and fastest- growing economy in Essex and the second largest in the Thames Gateway area.

    Basildon For Business

    4,500 people on workforce Basildon and Thurrock University Hospital Trust employed 4,500 staff in 2017/18

    Research and development hub Basildon is home to Ford’s global technical centre which employs more than 4,000 engineers on the site at Dunton. Defence sector giant Leonardo has its headquarters in the town, employing more than 700 people

    Wake up and smell the coffee Costa chose Basildon to locate Europe’s biggest roastery. The £38m site on the edge of the town was selected because of its proximity to Tilbury Docks which imports coffee from all over the world

    Eastgate | Basildon

  • A127

    A12

    A414

    A130

    A13

    M11

    M25

    M25

    Wickford

    Ingrave

    Carringham

    Linford

    Rayleigh

    Hockley

    South Woodham Ferrers

    Rochford

    Canvey Island

    Billericay

    BASILDON SOUTHEND ON SEA

    CHELMSFORD

    BRENTWOOD

    ROMFORD

    GRAYS

    EPPING

    DARTFORD

    A406A503

    A10

    A12

    A20

    A102

    Fenchurch Steet

    A214

    intu Lakeside

    CENTRAL LONDON BARKING

    Eastgate | Basildon

    214,726 - Core (Primary + Secondary) 140,601 - Tertiary 598,950 - Quaternary

    Location and Catchment

    Total Catchment

    Catchment Population Comparison Goods Market Potential (£m)

    Market Share (%)

    Core 214,726 £159.5 33.3%

    Tertiary 140,601 £31.8 9.5%

    Quaternary 598,950 £20.4 1.5%

    Total 954,277 £211.7 9.7%

    Total Catchment of almost 1 million people, helps drive a footfall of 11.95m customers into Eastgate on a yearly basis

    Basildon attains a strong market share of 9.7% across its Total Catchment, increasing to 33.3% in the Core Catchment

    Catchment Population 33 minutes to Central London

    All above: source CACI 2018

    954,277

    £211.7m Comparison Goods

    Market Potential

  • £211.7 £201.6

    £228.9

    £236.6 £234.0

    £182.0

    0.00

    0.10

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    0.80

    0.90

    1.00

    £0.0

    £50.0

    £100.0

    £150.0

    £200.0

    £250.0

    Basildon Telford Swindon Romford Southend-on-Sea Gloucester

    Ac or

    n Co

    rr el

    at io

    n

    Co m

    pa ris

    on G

    oo ds

    M ar

    ke t P

    ot en

    tia l (

    £m )

    Comparison Goods Market Potential (£m) Acorn Correlation

    84% shoppers rated the overall shopping

    experience 4 out of 5 or above

    The Basildon Customer

    74

    £50 approx spend

    each visit

    Shoppers at Eastgate visit 74 times per year on average, 17% more often than comparable centres.* Visitors spend over an hour in the centre converting more than three quarters of the time, spending nearly £50 in the process. *Source CACI

    Eastgate | Basildon

    middle income family groups

    75

    77% conversion rate

    Comfortable Communities

    30%

    Ris ing

    Pro spe

    rity 6%

    Affluent Achievers

    14% The demographic of the catchment is clearly

    defined with a high proportion of middle income family groups. 50% of Eastgate’s

    visitors are classified as Comfortable Communities, Rising Prosperity and Affluent

    Achievers in Acorn profiling.

    Basildon’s residential development pipeline has the potential to significantly increase comparison goods spend.

    Class Rank Centre Name Comparison Goods Market Potential (£m)

    1 Crawley £316.7 2 Basingstoke £303.4

    3 Basildon £211.7 4 Woking £203.5 5 Telford £201.6

    minutes dwell time

    annual shopper visits (1.4 per week)

    Mall-Dominated Town Centres

    Eastgate Shopping Centre ranks 47th* in The Definitive Guide to Shopping Centres 2017 *Source Trevor Woods Associates

    All above: source CACI 2018

  • Eastgate | Basildon

    Basildon's prime F&B destination with 15 restaurants and cafés

    Debenhams, Primark and Asda anchor

    the centre

  • Eastgate | Basildon

    Strong fashion line-up in prime

    destination

    1,700 car parking

    spaces

    90

    Centre and Asda

    *

    *

    shops + restaurants

  • Eastgate | Basildon

    Recent lettings: JD, Accessorize, Pandora, Smiggle and Muffin Break

    New entrants

  • HIGH FOOTFALL: Nearly 12 million have visited Eastgate Basildon this year. The 750,000 sq ft centre equates to 54% of the town's retail space

  • G

    BUS STATION

    Eastgate | Basildon

    UP TO FOOD

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    POPPINS

    MAGIC SCISSORS

    BRITISH HEART

    FOUNDATION

    EASTGATE DENTAL

    PRACTICE

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    76

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    32 31 29 / 30 28 26 25

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    85

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    36B36

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    8 / 10 / 12 / 142

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    PE RF

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    BU IL

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    CL IN

    TO N

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    SE LE

    CT

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    ERNEST JONES

    CARPHONE WAREHOUSE

    GAME

    WEST HAMFX CURRENCY

    EXTERNAL SEATING AREA

    ST AR

    BU CK

    S

    MUSCOVADO

    ESQUIRES

    THOMAS COOK

    THE BODY SHOP

    P