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Basic Formatting
Charlie Haffey
Norwood Elementary Science
The Big Rule
Keep It Simple
Sweatheart
K.I.S.S.
Font TypeSerif
Short, light lines or curves projecting from top/bottom of a mainstroke of a letter.
A a B b C c D d
Font TypeSerif
Baskerville
Bodini
Century
Garamond
Goudy
Times
Font TypeSans Serif
SimplerLess distractionsShort text blocks
A a B b C c D d
Font TypeSans Serif
Arial
Calibri
Comic
Sans
Helvetica
Trebuche
t
Verdana
The Most Valuable, Indispensible, Critical, Can’t do a decent job
without it, You’re a fool if you don’t have one
on your desk tool.
OppositesComplimentary
Color Theory
Dark room- light background- dark text
Good for print
Color Theory
Pair complementary
colors
Know your audience
Use common sense
AAAAAGGGGGHHHH!
Certain color pairs are tough
on your audience!
Basic Formatting
Charlie Haffey
Norwood Elementary Science
