Basic Digital Skills - Amazon S3 · Basic Digital Skills, UK Report 2015 prepared for Go ON UK in association with Lloyds Banking Group. Basic Digital Skills Half of all UK adults

Basic Digital Skills, UK Report 2015 prepared for Go ON UK in association with Lloyds Banking Group.

Basic Digital SkillsUK Report 2015

Report prepared by Ipsos MORI for Go ON UK, in association with Lloyds Banking Group

Report prepared by Ipsos MORI for Go ON UK, in association with Lloyds Banking Group.


This report looks at the level of digital

capability across the UK and uses

different demographic and technology

ownership groups to highlight any

differences.

Go ON UK commissioned Ipsos MORI

to conduct a study looking into who

has these Basic Digital Skills and

therefore the overall level of digital

capability in the UK.

Introduction

2

Managing information

Communicating

Transacting

Problem solving

Creating

Background

As the trend for products and servicesmoving online continues, the worldbecomes more and more digitallydependent. To take advantage of theInternet, or even undertake thesimplest tasks, requires Basic DigitalSkills.

From previous research Go ON UK have identified five Basic Digital Skill areas:

This report


Methodology

Ipsos Connect’s quarterly Tech Tracker uses Ipsos CAPIBUS to get a truly nationally representative view of device ownership and usage in Great Britain amongst adults aged 15+.

The CAPIBUS uses face-to-face interviewing to ensure no online bias, and is uniquely sampled based on Output Areas to ensure a robust sample.

For this study, the Tech Tracker was boosted to 4,000 interviews and interviewing was also conducted in Northern Ireland to ensure UK-wide figures.

Two digital skill questions, containing eleven digital tasks, were added to the Tech Tracker:

1. What tasks could you do if asked?

2. Which tasks have you done in the last three months?

The answers to these questions were combined to identify a respondent’s digital skills; those who said they could do all five skills were classified as having Basic Digital Skills.

Where comparisons between sub-groups have been made, the results have been statistically tested at a 95% confidence interval and any significant differences are highlighted by a directional arrow.

Approach

3

http://www.ons.gov.uk/ons/guide-method/geography/beginner-s-guide/census/output-area--oas-/index.html


Methodology

Go ON UK revised their skills definition for digital capability in January 2015. Go ON UK moved

from the previous categories of Basic Online Skills to a new definition of Basic Digital Skills. This

updated definition introduced a new ‘problem solving’ category, and refreshed many of the tasks

required for the other basic skills. Go ON UK believe this new definition is future-proofed and

flexible for an ever-changing digital world.

However Go ON UK also acknowledge the need for consistency in tracking impact, and

understand that many Go ON UK partners have invested in the previous measure. Go ON UK

therefore designed the question set for this survey to be backwards-compatible with the previous

measure. Where relevant, the report shows data for both Basic Online Skills and Basic Digital Skills

in this report.

Go ON UK’s primary measure is Basic Digital Skills, and this represents the majority of the data

shown throughout. When referencing both levels of Basic Digital Skills and Basic Online Skills, the

report refers to this as “digital capability”.

Classification Background

4


MethodologyClassification

5

Complete online applications forms which include personal details

Create something new from existing online images, music or video

Use a search engine to look for information online

Find a website I have visited before

Download / save a photo I found online

Send a personal message via email or online messaging service

Carefully make comments and share information online

Buy items or services from a website

Buy and install apps on a device

Solve a problem with a device / digital service using online help

Verify sources of information I found online

Managing information

Communicating

Transacting

Problem solving

Creating

Digital Tasks Digital Skills

Having four of the five skills

=

Basic ONLINE Skill level

Having all five skills

=

Basic DIGITAL Skill level


Overview

6


Key Findings

77% of the UK adult population have Basic Digital Skills with 81% having the Basic Online Skills level.

This leaves 23%, or an estimated 12.6 million adults in the UK who don’t have the required level of Basic

Digital Skills.

Nearly nine in ten of all adults are capable of ‘managing information’ and ‘communicating’ online.

However there is variation across differing demographic and social groupings:

The digital skills level starts to decline amongst the 45+ demographics culminating in the 65+

groups having a Basic Digital Skills level of 43%. This group have the lowest digital device

ownership, the bulk of this age group are retired, suggesting they lack the opportunity/ desire to

acquire the skills.

The Basic Digital Skills level amongst ABC1s is higher than the national average at 87%, but is

significantly lower amongst the C2DE social grades (65%).

Greater London (84%), Scotland (81%), the South East and South West (both 81%) register the highest

Basic Digital Skills levels, but Wales – where internet access is lowest – displays the lowest levels (62%).

7


Digital Capability

77% of the UK population are able to perform all 5 digital skills and thus are considered to

be digitally capable and have Basic Digital Skills. This equates to over 40 million people.

Overview

8

Base: All UK respondents (4,167) Source: Basic Digital Skills Tech Tracker 2015

10%

2%

3%

4%

81%

0

1

2

3

4

Number of Online Skills

per respondent

Number of Digital Skills

per respondent

10%

2%

2%

3%

7%

77%

0

1

2

3

4

5

23% - 12,600,000 adults

- 40,550,000 adults


89%

87%

85%

84%

80%

87%

86%

84%

83%

75%

87%

78%

73%

57%

72%

78%

Basic Digital Skills

Looking at the individual tasks for each skill, capability to create content, use online help

and install apps is lower than the other tasks.

Overview

9

Source: Basic Digital Skills Tech Tracker 2015

Complete online applications forms which include personal detailsCREATING


Use a search engine to look for information onlineMANAGING INFORMATION




COMMUNICATING


Buy items or services from a websiteTRANSACTING



PROBLEM SOLVINGVerify sources of information I found online

Base: All UK respondents (4,167)



Half of all UK adults have ‘created’ something online in the last 3 months.

Done in last 3 months

10

Base: All UK respondents (4,167) Source: Basic Digital Skills Tech Tracker 2015

78%

72%

67%

50%

50%

89%

87%

85%

84%

80%

Managing Information

Communicating

Transacting

Creating

Problem Solving

Done in last 3 months

Could do if asked, but not

done in last 3 months


Demographics

11


Digital Capability

The level of digital capability significantly drops amongst those aged 45+.

By age group

12

93%

92%

89%

82%

72%

43%

15-24

25-34

35-44

45-54

55-64

65+

1%

1%

2%

5%

13%

32%

15-24

25-34

35-44

45-54

55-64

65+

Basic Digital Skills 0 Digital Skills

Base: UK respondents aged 15-24 (615), 25-34 (661), 35-44 (600), 45-54 (622), 55-64 (651)65+ (1,018) Source: Basic Digital Skills Tech Tracker 2015Significant difference at 95% vs. younger age groups

94%

95%

93%

87%

77%

50%

15-24

25-34

35-44

45-54

55-64

65+

Basic Online Skills

Age group Age group Age group


The 65+ age group show a lower level of ability across all skills – particularly problem

solving.

Basic Digital SkillsBy age group

13

Base: UK respondents aged 15-24 (615), 25-34 (661), 35-44 (600), 45-54 (651), 65+ (1018) Source: Basic Digital Skills Tech Tracker 2015

Managing

InformationCommunicating Transacting Problem

SolvingCreating

15-24

65+

25-34

35-44

45-54

55-64

99%

98%

97%

93%

86%

66%

99%

97%

97%

91%

84%

63%

98%

97%

95%

89%

81%

57%

96%

96%

95%

90%

80%

54%

96%

94%

90%

85%

75%

48%

Significant difference at 95%

vs. younger age groups (15-44s)

Age group


In particular the 65+ age group struggle with creating something new and installing apps.

66%

63%

57%

54%

48%

64%

63%

56%

54%

42%

63%

43%

32%

22%

39%

47%

Basic Digital SkillsAmongst 65+

14

Base: UK respondents aged 65+ (1,018) Source: Basic Digital Skills Tech Tracker 2015

Complete online applications forms which include personal detailsCREATING


Use a search engine to look for information onlineMANAGING INFORMATION




COMMUNICATING


Buy items or services from a websiteTRANSACTING



PROBLEM SOLVINGVerify sources of information I found online


91% 87%

Males are significantly more likely than females to be competent in each digital skill.

Basic Digital SkillsBy gender

15

Base: UK respondents – Male (2,118), Female (2,049) Source: Basic Digital Skills Tech Tracker 2015

Managing

Information

Communicating

Transacting

Problem

Solving

Creating

80% 74%

89% 85%

87% 83%

86% 81%

83% 76%

Significant difference at 95% vs. females



ABC1s have a significantly higher level of Basic Digital Skills than C2DEs.

95% 81%

Basic Digital SkillsBy social grade

16

Base: UK respondents – ABC1 (2,114), C2DE (2,053) Source: Basic Digital Skills Tech Tracker 2015

Managing

Information

Communicating

Transacting

Problem

Solving

Creating

95% 78%

93% 76%

92% 74%

89% 69%

Significant difference at 95% vs. C2DE

Basic Digital Skills ABC1 C2DE

90%

84%

74%

57%

AB

C1

C2

DE

87%

65%


70% of C2DEs have a Basic Online Skill level and 65% have a Basic Digital Skills level.

Digital CapabilityBy social grade

17

Source: Basic Digital Skills Tech Tracker 2015Significant difference at 95% vs. C2DEs

Basic Online Skills Basic Digital Skills

93%

88%

79%

62%

AB

C1

C2

DE

91%

70%

90%

84%

74%

57%

AB

C1

C2

DE

87%

65%

Base: UK respondents – ABC1 (2,114), C2DE (2,053)


The age / social grade trends shown in slides 12 and 16 are also reflected in the levels of

Basic Digital Skills across employment status; retired individuals have the lowest levels and

students demonstrate the highest whilst nearly 30% of the unemployed are not digitally

skilled.

Basic Digital SkillsBy work status

18

Base: UK respondents – Employed (2,051), Student/ at school (281), Retired (1,141), Unemployed (438), Homemaker (253) Source: Basic Digital Skills Tech Tracker 2015

89%

72%

78%

93%

47%

Employed (full-time/part-

time)

Unemployed

Homemaker

Student/ at school

Retired


69%75%

82% 86% 88% 90% 91% 93% 96%


As personal income increases, so do levels of Basic Digital Skills.

By personal income band

19

Base: UK respondents – Up to £9,499 (802), £9,500-£13,499 (447), £13,500-£17,499 (328), £17,500-£24,999 (305), £25,000-£29,999 (228), £30,000-£39,999 (232), £40,000-£49,999 (110), £50,000-£74,999 (101), £75,000+ (109) Source: Basic Digital Skills Tech Tracker 2015



The highest levels of Basic

Digital Skills are found in

Greater London (84%),

Scotland (81%), East Anglia

and South East (both 81%).

People living in Wales

register the lowest levels of

Basic Digital Skills (62%).

By region

20

Base: UK respondents living in region - Scotland (427), Wales (227), Northern Ireland (121), North (185), NW (496), Yorks & Humber (439), West Midlands (346), East Midlands (338), East Anglia (48), SW (316), SE (647), Greater London (577) Source: Basic Digital Skills Tech Tracker 2015

60-70%

71-75%

76-80%

81-85%

81%

65%

62%

84%81%

81%

77%

77%

77%

77%

63%

75%


Digital Capability

The basic online skill level drops below 7 in 10 in Wales and the West Midlands with the Basic Digital Skill

level only just above 6 in 10.

By region

21


60-64%

65-75%

76-80%

81-85%

86-90%


81%

65%

62%84%

81%

81%

77%

77%

77%

77%

63%

75%

84%

75%

69%87%

84%

85%

82%

82%

82%

81%

68%

80%

60-64%

65-75%

76-80%

81-85%

86-90%


Adults without Basic Digital Skills

The percentage of adults

without Basic Digital Skills is

highest in Wales (38%),

West Midlands (37%) and

Northern Ireland (35%).

By region

22


30-40%

29-25%

24-20%

19-15%

19%

35%

38%

16%19%

19%

23%

23%

23%

23%

37%

25%


Adults without Digital CapabilityBy region

23


30-40%

29-25%

24-20%

19-15%

30-40%

29-25%

24-20%

19-15%


19%

35%

38%16%

19%

19%

23%

23%

23%

23%

37%

25%

16%

25%

31%13%

16%

15%

18%

18%

18%

19%

32%

20%


7762

8165

England Wales Scotland Northern

IrelandN. Ireland

Digital CapabilityBy country

24

Base: UK respondents aged 15+ living in region - Scotland (427), Wales (227), Northern Ireland (121), England (3,392) Source: Basic Digital Skills Tech Tracker 2015


8169

84 75

England Wales Scotland Northern

Ireland

Have Basic Digital Skills

34,350,000 1,600,000 3,650,000 950,000

Don’t have Basic Digital Skills

10,250,000 1,000,000 850,000 500,000

Have Basic Online Skills

36,150,000 1,800,000 3,800,000 1,100,000

Don’t have Basic Online Skills

8,500,000 800,000 700,000 350,000

Have Basic Digital Skills

40,550,000

Don’t have Basic Digital Skills

12,600,000

Have Basic Online Skills

42,850,000

Don’t have Basic Online Skills

10,350,000

Population figures – 000s

based on mid-year

population estimates

rounded to nearest 50,000.

(%) (%)

England Wales ScotlandN. IrelandEngland Wales Scotland


Digital CapabilityBy region

25

Base: UK respondents aged 15+ living in region - Scotland (427), Wales (227), Northern Ireland (121), North (185), NW (496), Yorks & Humber (439), West Midlands (346), East Midlands (338), East Anglia (48), SW (316), SE (647), Greater London (577) Source: Basic Digital Skills Tech Tracker 2015


3,800

1,800

1,100

2,150

4,400

3,600

3,150

3,050

1,750

3,700

8,550

6,000

700

800

350

450

1,050

800

1,500

750

300

800

1,650

900

Scotland

Wales

Northern Ireland

North East

North West

Yorks & Humber

West Midlands

East Midlands

East Anglia

South West

South East

Greater London

3,650

1,600

950

2,000

4,200

3,400

2,950

2,900

1,650

3,500

8,250

5,800

850

1,000

500

600

1,250

1,000

1,750

950

400

1,050

1,950

1,100

Scotland

Wales

Northern Ireland

North East

North West

Yorks & Humber

West Midlands

East Midlands

East Anglia

South West

South East

Greater London

Have skills

Don’t have skills

Population figures – 000s

based on mid-year

population estimates

rounded to nearest 50,000.


Just under three-quarters of adults in rural areas have Basic Digital Skills – with lower

internet access a contributing factor.

Basic Digital SkillsBy location type

26

Rural

74% 80% 76%

Base: UK respondents living in – Rural areas (652), Suburban areas (806), Urban areas (1,553), Metropolitan areas (1,035)

78%

Suburban Urban Metropolitan


Internet

access 84% 90% 87% 90%

Basic

Digital

Skills


Outright house owners are more likely to be retired thus their lower levels of Basic Digital

Skills.

Basic Digital SkillsBy household tenure

27

Base: UK respondents – Owned with mortgage (997), Owned outright (1,391), Rented from private landlord (687), Rented from housing association (340), Rented from local authority (551) Source: Basic Digital Skills Tech Tracker 2015

Significant difference at 95% vs. other ownership/ rented tenures

89%

67%

85%

71%

57%

Owned with mortgage

Owned outright

Rented from private

landlord

Rented from housing

association

Rented from local

authority

78%

76%


Technographics

28


Eight in ten adults in the UK have a PC or laptop in their home. 65+ and C2DEs, the

groups with the lowest digital capability, have lower levels of device ownership.

UK Device Ownership and Broadband Usage

29

71% 44% 82%

Base: UK respondents & asked – Personal smartphone ownership (1,038), Household tablet ownership (1,038), Household PC/ laptop ownership

(4,167), Access to Broadband at home (1,038)

69%


26%

65%

29%

32%

66%

72%

54%

57%

65+

C2DE

UK

Adults

Smartphone Tablet PC/Laptop Use bb at home



The level of Basic Digital Skills is higher across device owners.

By device ownership

30

Base: UK respondents & asked – Personal smartphone ownership (1,038), Household tablet ownership (1,038), Household PC/ laptop ownership

(4,167), Access to Broadband at home (1,038)Source: Basic Digital Skills Tech Tracker 2015

89%

89%

85%

86%

44%

65%

41%

51%

Non-owners Owners

Significant difference at 95% vs. non-owners

Smartphone

Tablet

PC/Laptop

Use bb at home



In general, the areas with the highest internet access (by any means) also show the highest levels of Basic Digital Skills.

Comparison with internet access

31


75-79%

80-84%

85-89%

90-95%

Internet access

90%

86%

75%93%

90%

88%

88%

86%

88%

87%

81%

85%60-70%

71-75%

76-80%

81-85%


81%

65%

62%84%

81%

81%

77%

77%

77%

77%

63%

75%

NB. Different scales used on each map


Without Basic Digital Skills and Internet Access

London has the lowest percentage of adults without basic digital skills, and also the lowest percentage of adults without internet access.

Comparison with internet access

32


20-30%

19-15%

14-10%

9-5%

Internet access

10%

14%

25%7%

10%

12%

12%

14%

12%

13%

19%

15%


19%

16%19%

19%

23%

23%

23%

23%

30-40%

29-25%

24-20%

19-15%

19%

35%

38%16%

19%

19%

23%

23%

23%

23%

37%

25%

NB. Different scales used on each map


Greater London Focus

33



The level of Basic Digital Skills is higher in London than the UK national average.

London

34

Base: All Greater London respondents (577) Source: Basic Digital Skills Tech Tracker 2015


London

6%

1%

1%

2%

6%

84%

0

1

2

3

4

5


National Average

10%

2%

2%

3%

7%

77

0

1

2

3

4

5


95%

92%

89%

76%

73%

38%

15-24

25-34

35-44

45-54

55-64

65+

Basic Digital Skills - London

The general drop in Basic Digital Skill level sees a more significant decrease amongst those

aged 45+ in London than the UK in total.

By age group

35

93%

92%

89%

82%

72%

43%

15-24

25-34

35-44

45-54

55-64

65+

UK

Base: Greater London respondents aged 15-24 (106), 25-34 (166), 35-44 (118),45-54 (71), 55-64 (49), 65+ (67) Source: Basic Digital Skills Tech Tracker 2015Significant difference at 95% vs. younger age groups

London


The wider gender gap that exists across the UK as a whole, is not apparent in London.

However, the gap between social grades is similar to the national average.

Basic Digital Skills - LondonBy gender/ social grade

36

Base: Greater London respondents – Male (308), Female (269), ABC1 (303), C2DE (274) Source: Basic Digital Skills Tech Tracker 2015

84% 83%

Basic Digital Skills Basic Digital Skills

92%

73%

ABC1 C2DE

UK AVERAGE: 80% 74% 87% 65%


Greater London sees near universal smartphone ownership amongst adults.

London Device Ownership and Broadband Usage

37

94% 37% 84%

Base: Greater London respondents & asked – Personal smartphone ownership (144), Household tablet ownership (144), Household PC/ laptop

ownership (577), Access to Broadband at home (144)

65%


80% 88% 89% 87%

Owners

with Basic

Digital

Skills

Smartphone Tablet PC/Laptop Use bb at homeDevice

ownership


Ipsos MORI’s standards and accreditations provide our clients with the peace of mind that they can always depend on us to deliver reliable, sustainable

findings. Our focus on quality and continuous improvement means we have embedded a ‘right first time’ approach throughout our organisation.

Ipsos MORI’s standards and accreditations

38

The international market research specific standard that

supersedes BS 7911 / MRQSA & incorporates IQCS

(Interviewer Quality Control Scheme); it covers the 5 stages of a Market

Research project. Ipsos MORI was the first company in the world to gain this

accreditation.

ISO 20252:2012

This work was carried out in accordance with the requirements of the

international quality standard for market research, ISO 20252:2012

and with the Ipsos MORI Terms and Conditions.

By being an MRS Company Partner, Ipsos MORI endorse

and support the core MRS brand values of

professionalism, research excellence and business effectiveness, and commit to

comply with the MRS Code of Conduct throughout the organisation.

MRS Company Partnership

International general company standard with a focus on

continual improvement through quality management

systems. In 1994 we became one of the early adopters of the ISO 9001

business standard.

ISO 9001:2008

International standard for information security designed

to ensure the selection of adequate and proportionate

security controls. Ipsos MORI was the first research company in the UK to be

awarded this in August 2008.

ISO 27001:2005

Ipsos MORI is required to comply with the Data Protection Act; it covers the

processing of personal data and the protection of privacy

Data Protection Act


For more information

www.ipsos-mori.com/ipsosconnect

Andrew Maguire

Associate Director

020 8861 8025

0758 3069877

[email protected]

Charissa Guevarra

Senior Research Executive

020 8861 8132

-

[email protected]

http://www.ipsos-mori.com/ipsosconnect

Documents

Basic Digital Skills - Amazon S3 · Basic Digital Skills, UK Report 2015 prepared for Go ON UK in association with Lloyds Banking Group. Basic Digital Skills Half of all UK adults