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Product Release Sales Plan
March 2016
STAR WARSTHE FORCE AWAKENS
Stickers & Albums
2
‘Star Wars: The Force Awakens’ Sticker Albums and packs.
Star Wars: The Force Awakens Stickers
Introduces characters & story from Star Wars: The Force Awakens.
Total of 292 stickers to collect!
• 292 stickers to collect including foils!
• All sticker packs available March 2016.
Sticker Wrapped Albums
• 64-page albums comes with 36 stickers to start!
• SRP: $5.99 for album
Sticker Loose Albums
• 64-page albums
• SRP: $1.99 for album
Sticker Packs
• 5 stickers per pack; 50 packs per box.
• SRP: $1.00 per pack
Street Date: March 2016
Product subject to change
Product Content
• In Store: March 2016
3Product subject to change
SKU SRP
Sticker Album (Wrapped)64-page album w/36 stickers
$5.99
Sticker Album (Loose)64-page album
$1.99
Sticker Packs5 stickers per pack
50 packs per display box
$1.00
Sticker Skus
4
Topps Star Wars will have strong awareness driving plans
across Print, Digital, Social Media, Contests and fan site
partnerships.
• Full Page Print Advertising• Star Wars Insider, NSU
• Digital Drive• Official blog and article on StarWars.com
• Feature articles on popular Star Wars websites such as Jedi
Temple Archives, Yoda’s News and TheForce.net
• Online coverage across the fandom
• Giveaways on various fan sites
• Social Media• Facebook updates and giveaways
• Facebook, Twitter and Instagram coverage and contests, reaching
over 200k collectors
• Case Break & Giveaway on Topps Youtube Channel
Product subject to change
5
Topps Star Wars has extensive marketing to drive
awareness and keep fans engaged throughout 2016.
Social Media & WebsiteFacebook, Twitter, Email Blasts
Trade MarketingHobby Posters & Promo Cards
Print AdvertisingMarvel Comic, Star Wars Insider
Digital AdvertisingMarvel.com, Key Blog Sites
StarWars.comFeature Articles
Influencer SamplingReviews on Blogs & Youtube
Promotional EventsComic Cons & SW Events
Fan Site CoverageMajor Star Wars News Sites