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BASE workshop 2B
‘‘Making employer Making employer seminars resource-seminars resource-effective, not effective, not
damp squibs’damp squibs’
Ruth TwineIndependent trainer & consultant
07760 [email protected] 1
2
BASE workshop 2B Ruth Twine
What lessens the effectiveness What lessens the effectiveness of an event that of an event that youyou are invited are invited
to?to?
What don’t business people What don’t business people like?like?
BASE workshop 2B Ruth Twine
Common hotspotCommon hotspot
AIMAIMClassic mistake no.1:
“We won’t tell them it’s to get jobs, but they’ll be flocking to our door after the event”
The Voices of Experience say:
“The ultimate aim of the event is not to get jobs at the end of it, but to unlock their door - for us to knock at later” 3
BASE workshop 2B Ruth Twine
Common hotspotCommon hotspot
LABOURLABOURClassic mistake no.2:
Underestimating the time, skills and support required
The Voices of Experience say:
“All the team has to feel, and be, part of it”
4
BASE workshop 2B Ruth Twine
Common hotspotCommon hotspot
MONEYMONEYClassic mistake no.3:
Overspend on venue. Underspend on time
The Voices of Experience say:
“Set a realistic budget. Cover your costs, or get someone else to”
5
BASE workshop 2B Ruth Twine
Common hotspotCommon hotspot
TARGET AUDIENCETARGET AUDIENCEClassic mistake(s) no.4:
Inviting millions; getting none. Attracting only the converted and the strategists, not those ‘in need’
The Voices of Experience say:
“Quality not quantity”
6
BASE workshop 2B Ruth Twine
Common hotspotCommon hotspot
GIVINGGIVINGClassic mistake no.5:
Four bland speakers and a tasty Danish Pastry
The Voices of Experience say:
“Give them the hard stuff, and make them work for it”
7
BASE workshop 2B Ruth Twine
Common hotspotCommon hotspot
TAKINGTAKINGClassic mistake no.6:
“Nothing nasty in Evaluation Forms – result!”
The Voices of Experience say:
“Having engaged them in the issues, confirm an ‘Expression of Interest’ to follow-up”
8
BASE workshop 2B Ruth Twine
Common hotspotCommon hotspot
FOLLOW-UPFOLLOW-UPClassic mistake no.7:
“Thank heavens that’s over. Now let’s wait for the phone to ring…”
The Voices of Experience say:
“Plan, and do, the follow-up as integral to the event”
9
BASE workshop 2B Ruth Twine
Common hotspotCommon hotspot
CONTEXTCONTEXTClassic mistake no.8:
The event is delivered in a vacuum
The Voices of Experience say:
“Place the event in a web of promotion and other activities – create the buzz before and after”
10
BASE workshop 2B Ruth Twine
Types of smaller-scale eventsTypes of smaller-scale events
a) Training seminar
b) Backdrop to another event
c) Multi-department Taster Day
d) Award ceremony
e) Service promotion
f) In-company surgery
11
BASE workshop 2B Ruth Twine
Training seminarTraining seminar
- 2-4 speakers about topic(s)
- Some organised discussion/activities
- breakfast or lunch
- informs audience & creates ‘leads’
Support another eventSupport another event
- provide (temp) staff to main event
- demonstrates potential of workers to audience
- increases skills & choices for workers
- adds progressive ‘angle’ to main event12
BASE workshop 2B Ruth Twine
Multi-department Taster DayMulti-department Taster Day
- one large organisation
- match jobseekers to ‘host’ departments/job areas
- one day = preparatory input, significance to company
- inspires & provides evidence to company
- informs jobseekers’ choices re careers
Award ceremonyAward ceremony
- create & present ‘prize’/certificate
- specific audience
- raises profile of service, workers, and the company
13
BASE workshop 2B Ruth Twine
Service promotionService promotion
- undisguised celebration of what you do
- utilise ‘friends’
- follow-up to develop ‘leads’ and relationships
‘‘Hosted’ surgeryHosted’ surgery
- time-limited presence within company for ‘drop-in’ visits
- all staff invited
- service personnel & other resource/info-providers on hand
14
BASE workshop 2B
‘‘Making employer Making employer seminars resource-seminars resource-effective, not effective, not
damp squibs’damp squibs’
Ruth TwineIndependent trainer & consultant
07760 [email protected] 15
