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Barriers towards the inclusive design of tourism. Tomomi Wakiya Dr Graham Miller Prof. John Tribe University of Surrey, UK. Research aim. Background Research problems - Exclusion of disabled people from the design of tourism - PowerPoint PPT Presentation
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Barriers towards the inclusive design of tourism
Tomomi WakiyaDr Graham MillerProf. John Tribe
University of Surrey, UK
Research aim• Background• Research problems
- Exclusion of disabled people from the design of tourism- Deficiencies in the existing public participation approaches in tourism
• Research aim- To identify the barriers toward inclusive design of tourism
Civic Tourism Conference II - October 15-18, 2008.
Disability (Handicap)
• Medical vs social model of disability
• Interpretation of disability- Disability as a socially constructed notion- Role of power and culture
• Disability and tourism
Civic Tourism Conference II - October 15-18, 2008.
Social exclusion
• Social exclusion as a multi-dimensional process
• Related issues - poverty, rights, citizenship
• Social exclusion and disability
• Social exclusion and tourism- Visitor-related and host-related approaches
Civic Tourism Conference II - October 15-18, 2008.
Inclusive design of tourism
• Existing public participation approaches to tourism
• The concept of inclusive design
• The design of tourism • Inclusive design of tourism
Civic Tourism Conference II - October 15-18, 2008.
The design of tourism
PlanningProducts/service
Sales/Delivery
Evaluation Developing/Constructing
Promotion
Staff training
User research/Marketing
User/customerfeedbacks
Civic Tourism Conference II - October 15-18, 2008.
Issues raised so far• The reasons of involving disabled
people • Barriers to involve disabled people
- Time constraints and funding limitation- Knowledge and previous experiences- Little input from customers with disabilities‘Since we started the customer feedback form, I haven’t seen anything on that. Nothing comes back’.
Civic Tourism Conference II - October 15-18, 2008.
Issues raised so far (cont.)
• Involvement of disabled people - Outcome or process?
• Knowledge and previous experiences
• Commercial orientation• Low disability awareness
Civic Tourism Conference II - October 15-18, 2008.
Conclusion
• Disabled people are excluded from the design of tourism
• Barriers toward involving disabled people in the design of tourism exist
• Potential of inclusive design of tourism
Civic Tourism Conference II - October 15-18, 2008.