Barriers towards the inclusive design of tourism

Tomomi WakiyaDr Graham MillerProf. John Tribe

University of Surrey, UK

Research aim

• Background• Research problems

- Exclusion of disabled people from the design of tourism- Deficiencies in the existing public participation approaches in tourism

• Research aim- To identify the barriers toward inclusive design of tourism

Civic Tourism Conference II - October 15-18, 2008.

Disability (Handicap)

• Medical vs social model of disability

• Interpretation of disability- Disability as a socially constructed notion- Role of power and culture

• Disability and tourism

Civic Tourism Conference II - October 15-18, 2008.

Social exclusion

• Social exclusion as a multi-dimensional process

• Related issues - poverty, rights, citizenship

• Social exclusion and disability

• Social exclusion and tourism- Visitor-related and host-related approaches

Civic Tourism Conference II - October 15-18, 2008.

Inclusive design of tourism

• Existing public participation approaches to tourism

• The concept of inclusive design

• The design of tourism • Inclusive design of tourism

Civic Tourism Conference II - October 15-18, 2008.

The design of tourism

PlanningProducts/service

Sales/Delivery

EvaluationDeveloping/Constructing

Promotion

Staff training

User research/Marketing

User/customerfeedbacks

Civic Tourism Conference II - October 15-18, 2008.

Issues raised so far

• The reasons of involving disabled people

• Barriers to involve disabled people- Time constraints and funding limitation- Knowledge and previous experiences- Little input from customers with disabilities‘Since we started the customer feedback form, I haven’t seen anything on that. Nothing comes back’.

Civic Tourism Conference II - October 15-18, 2008.

Issues raised so far (cont.)

• Involvement of disabled people - Outcome or process?

• Knowledge and previous experiences

• Commercial orientation• Low disability awareness

Civic Tourism Conference II - October 15-18, 2008.

Conclusion

• Disabled people are excluded from the design of tourism

• Barriers toward involving disabled people in the design of tourism exist

• Potential of inclusive design of tourism

Civic Tourism Conference II - October 15-18, 2008.