Barriers to Digital Education

Michael Bispo

2.NOSelling Advertisers on Digital

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4

5

AGENDA

Why is this more than just a problem

What is the big challenge

How Vizeum Toronto is tackling the challenge

Proof

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IF OUR CLIENTS DON’T ADOPT DIGITAL, THEY WILL BE LEFT BEHIND

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 20150 $

500,000 $

1,000,000 $

1,500,000 $

2,000,000 $

2,500,000 $

3,000,000 $

3,500,000 $

4,000,000 $

4,500,000 $

5,000,000 $

TV Internet DM Newsp RadioYellow Pgs Com. Newsp. Magazines Out of Home

Source: IAB 2010

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No One EverFired For Producing

A TV Spot

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We offer focused expertise in strategic planning, tactic development and investment measurement of interactive contact points.Driven by creativity, innovation and more importantly - outcome based accountability (increasing consideration, quality, number of leads, registrations and sales) as much as input based measurement

(CPM, cost-per-click), cost- per-acquisition, cost-per-lead and cost-per-sale).

any effective digital strategy would have to encompass a multi-tiered/genre

approach

Analytics is carried out within an information system: while, in the past, statistics and mathematics could be studied without computers and software, analytics has evolved from the

application of computers to the analysis of data and this takes place within an information system or software environment. Mathematics underpins the algorithms used in analytics - the

science of analytics is concerned with extracting useful properties of data using computable functions (see Church-Turing thesis), and

typically will involve extracting properties from large data bases (see data mining). Analytics therefore bridges the disciplines of

computer science, statistics, and mathematics.

SEM is utilizing various means of "marketing" a website in order for it to become more relevant in regard to search engine searches and their rankings. It should be asserted that SEM is NOT SEO and vice versa. SEM constitutes Ad words;[4] which

comprises pay per call (particularly beneficial for local providers as it enables potential consumers to get in touch directly to a company with one click), [3] article

submissions, advertising and making sure SEO has been done. Also, key word analysis needs to be done for both SEO and SEM; but not necessarily at the same time. SEM is a constant and tedious task. It frequently needs to be updated and

monitored continually. Another part of SEM is Social Media Marketing (SMM). SMM is a type of marketing that involves exploiting social media to influence consumers

that one company’s products and/or services are valuable.[5] You can do SEM without doing SMM but you can't do SMM without doing SEM because SMM is a

higher level of SEM.

Such efforts often include cross-functional processes that create and nourish profitable relationships with customers and other

stakeholders by strategically controlling or influencing all messages sent to these groups and encouraging data-driven,

purposeful dialog with them. IMC includes the coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program in order to

maximize the impact on end users at a minimal cost. This integration affects all firm's business-to-business, marketing

channel, customer-focused, and internally directed communications.

The variables of segmentation, targeting and positioning are addressed differently. The way new products and services are marketed have changed even though the aim of business in bringing economic and social values remain unchanged. Indeed, the bottom line of increasing revenue and profit are still the same.

Marketing efforts incorporate the "marketing mix". Promotion is one element of marketing mix.

Promotional activities include advertising (by using different media), sales promotion (sales and trades promotion), and personal selling activities. It also

includes Internet marketing, sponsorship marketing, direct marketing, database marketing and public

relations. Integration of all these promotional tools, along with other components of marketing mix, is a

way to gain an edge over a competitor.

Marketing has evolved to more of connectedness, due to the new characteristics brought in by the Internet. Marketing was once seen as a one way, with firms broadcasting their offerings and value proposition. Now it is seen more an Marketing

has evolved to more of connectedness, due to the new characteristics brought in by the Internet. Marketing was once seen as a one way, with firms broadcasting their offerings and value proposition. Now it is seen more

and more as a conversation between marketers and customers.[5] d more as a

conversation between marketers and customers.[5]

Marketing has evolved to more of connectedness, due to the new characteristics brought in by the Internet. Marketing was once seen as a one way, with firms broadcasting their offerings and value proposition. Now it is seen more an Marketing

has evolved to more of connectedness, due to the new characteristics brought in by the Internet. Marketing was once seen as a one way, with firms broadcasting their offerings and value proposition. Now it is seen more

and more as a conversation between marketers and customers.[5] d more as a

conversation between marketers and customers.[5]

Marketing has evolved to more of connectedness, due to the new characteristics brought in by the Internet. Marketing was once seen as a one way, with firms broadcasting their offerings and value proposition. Now it is seen more an Marketing

has evolved to more of connectedness, due to the new characteristics brought in by the Internet. Marketing was once seen as a one way, with firms broadcasting their offerings and value proposition. Now it is seen more

and more as a conversation between marketers and customers.[5] d more as a

conversation between marketers and customers.[5]

Marketing has evolved to more of connectedness, due to the new characteristics brought in by the Internet. Marketing was once seen as a one way, with firms broadcasting their offerings and value proposition. Now it is seen more an Marketing

has evolved to more of connectedness, due to the new characteristics brought in by the Internet. Marketing was once seen as a one way, with firms broadcasting their offerings and value proposition. Now it is seen more

and more as a conversation between marketers and customers.[5] d more as a

conversation between marketers and customers.[5]

Marketing has evolved to more of connectedness, due to the new characteristics brought in by the Internet. Marketing was once seen as a one way, with firms broadcasting their offerings and value proposition. Now it is seen more an Marketing

has evolved to more of connectedness, due to the new characteristics brought in by the Internet. Marketing was once seen as a one way, with firms broadcasting their offerings and value proposition. Now it is seen more

and more as a conversation between marketers and customers.[5] d more as a

conversation between marketers and customers.[5]

Marketing has evolved to more of connectedness, due to the new characteristics brought in by the Internet. Marketing was once seen as a one way, with firms broadcasting their offerings and value proposition. Now it is seen more an Marketing

has evolved to more of connectedness, due to the new characteristics brought in by the Internet. Marketing was once seen as a one way, with firms broadcasting their offerings and value proposition. Now it is seen more

and more as a conversation between marketers and customers.[5] d more as a

conversation between marketers and customers.[5]

Marketing has evolved to more of connectedness, due to the new characteristics brought in by the Internet. Marketing was once seen as a one way, with firms broadcasting their offerings and value proposition. Now it is seen more an Marketing

has evolved to more of connectedness, due to the new characteristics brought in by the Internet. Marketing was once seen as a one way, with firms broadcasting their offerings and value proposition. Now it is seen more

and more as a conversation between marketers and customers.[5] d more as a

conversation between marketers and customers.[5]

Marketing has evolved to more of connectedness, due to the new characteristics brought in by the Internet. Marketing was once seen as a one way, with firms broadcasting their offerings and value proposition. Now it is seen more an Marketing

has evolved to more of connectedness, due to the new characteristics brought in by the Internet. Marketing was once seen as a one way, with firms broadcasting their offerings and value proposition. Now it is seen more

and more as a conversation between marketers and customers.[5] d more as a

conversation between marketers and customers.[5]

Internet. Marketing was once seen as a one way, with firms broadcasting their offerings and value proposition. Now it is seen more

and more as a conversation between marketers and customers.[5] d more as a

conversation between marketers and customers.[5]

Internet. Marketing was once seen as a one way, with firms broadcasting their offerings and value proposition. Now it is seen more

and more as a conversation between marketers and customers.[ d more as a

conversation between marketers and customers.[5]

Internet. Marketing was once seen as a one way, with firms broadcasting their offerings and value proposition. Now it is seen more

and more as a conversation between marketers and customers.[5] d more as a

conversation between marketers and customers.[5]

Internet. Marketing was once seen as a one way, with firms broadcasting their offerings and value proposition. Now it is seen more

and more as a conversation between marketers and customers.[5] d more as a

conversation between marketers and customers.[5]

Internet. Marketing was once seen as a one way, with firms broadcasting their offerings and value proposition. Now it is seen more

and more as a conversation between marketers and customers.[5] d more as a

conversation between marketers and customers.[5]

Internet. Marketing was once seen as a one way, with firms broadcasting their offerings and value proposition. Now it is seen more

and more as a conversation between marketers and customers.[5] d more as a

conversation between marketers and customers.[5]

Internet. Marketing was once seen as a one way, with firms broadcasting their offerings and value proposition. Now it is seen more

and more as a conversation between marketers and customers.[5] d more as a

conversation between marketers and customers.[5]

Internet. Marketing was once seen as a one way, with firms broadcasting their offerings and value proposition. Now it is seen more

and more as a conversation between marketers and customers.[5] d more as a

conversation between marketers and customers.[5]Simplify

THE MORE YOU SAY, THE LESS YOU SAY

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Data doesn’t change Minds.

Minds change Minds.

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