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Barely Sufficient Portfolio Management
Todd Little & Kent McDonald
So many decisions, more time than we
thought
The Problem(s)
The Development Funnel
Evaluation andEvaluation andSelectionSelection
DevelopmentDevelopmentProjectsProjects
New ProductsNew Products/Services/Services
Real Funnels: Group B
Research
Customer
MarketingEngineering
StrategicPlanning
OEM
QualityControl
Cont.
Real Funnels: Group C
Central Research
Local Inputs
Board Heat
Product "A"
Competitor Boot
NIH Resistor(abrasion;
slows down the flow)
Tech Prod'n Log Sales
LAUNCH HERE
RELAUNCH HERE
1 1/2 – 2 years 2 – 3 hours
8 –12 months
leaky
What can we do to get useful Portfolio Management?
Value Models?
A Value Model?
Decisions, Decisions
Decisions, Decisions, Decisions
What do we do?
When do we do it?
When do we decide?
Deciding Is Not a Once in a Lifetime Event
Knowledge Improves Business Conditions
Change Project Conditions
Change Do You Know Why
You Are Deciding Early?
Considerations
RisksRisks AssumptionsAssumptions ConstraintsConstraints
Risks – Types of Uncertainty
Cost/Time Uncertainty
General Market Uncertainty
Feature Acceptance Uncertainty
Purpose Alignment Model
MarketDifferentiating
High
Low
Mission CriticalLow High
Differentiating
ParityWho Cares?
Partner
Purpose Does Not Equal PriorityPurpose Does Not Equal Priority
Graphically - Before
MarketDifferentiating
High
Low
Mission CriticalLow High
Project TrackingDocument MgmtDocument EditDocument Library SearchEDGAR Integration
Graphically - After
MarketDifferentiating
High
Low
Mission CriticalLow High
Result: Better product in half the time and 60% of the original cost
Document Edit
Project Tracking
Document Mgmt
Document Library
Search
EDGAR Integration
Portal
Example: Apple
MarketDifferentiating
High
Low
Mission CriticalLow High
ATT
Peripherals
New Product Design User ExperienceContent Distribution
Other SoftwareMS OfficeIntel Hardware
By the Book Gaming Action Infrastructure Fantasy You Betcha
By the Book GamingProduct Line 2009
Head Count
2009 Revenue
($Thousands)
2010 Revenue Target
($Thousands)
2011Revenue Target
($Thousands)
Action 8 8,000 12,000 18,000
Fantasy 8 0 4,000 6,000
Infra 8 0 0 0
You Betcha
8 2,000 4,000 6,000
Total 32 10,000 20,000 30,000
Simulation Get into teams Choose a representative to the Portfolio Team Prepare your case (25 minutes) Pitch your case (20 minutes) Break (finalize investment) Simulate 2010 (20 minutes) Revisit Investment Options (20 minutes) Simulate 2011 (20 minutes) Debrief (30 minutes)
Iteration 1
Iteration 2
Debrief/Retrospective
Buy the Book:Stand Back and Deliver
Todd Little www.toddlittleweb.com +1713.504.5365 [email protected]
Kent McDonald +1.515.229.6929 [email protected]
