Barbara New Resume June 2016

7/26/2019 Barbara New Resume June 2016

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B A R B A R A B A T T I S T I N

GLOBAL MARKETING INTERNET

STRATEGIST / PR

Dob: 03/05/1973

Status: Divorced

Address: Via Cesare Battisti, 1136042 Breganze VI Italy

Cultura Studio Ltd.295, Madison Avenue. 10017

NY - USA

Phone: +39 340 63 83 724 (Primary)+39 345 933 0871

Emails:[email protected]

[email protected]@10qsrl.com

[email protected]

Web Sites:barbarabattistin.weebly.com

culturastudio.com

Full Resume @http://barbarabattistin.weebly.com/myjob

Skype: barbara.battistin

Social:Facebook, Twitter, Linkedin

Pinterest, Tumblr, Instagram

Google+, StumbleuponBloglovin

Blog @Barbarabattistin.weebly.com

Language Skills:Italian (Mother Tongue) English

(American Second Language)French (School Level)

PROFESSIONAL SUMMARY

I am a highly motivated, confident, honest and hardworkingindividual with over 23 years experience and extensive knowledge

in supporting a sales team in all areas of companies, global

marketing strategies, web, research, development, design and

branding, with the ability of conceptualize my creative thinking

visually, with the skill set to provide cutting edge, innovative,

enthusiastic and forward-thinking suitable business solutions in everyworking environment.

Experienced and possessing effective organizational skills,

proficiency and practical tasks, including global marketing actionplans, creative design and branding, market research and strategic

planning, events organization and public relations.

Held several marketing/branding management and design rolesover the years, Im a quick learner who can absorb, suggest and

find suitable solutions, new ideas and can communicate clearly and

effectively with working colleagues, clients, senior managers,presidents and teams of investors. Excellent interpersonal skills, I

always build long lasting trustworthy relationships with collaborators

and customers. Acknowledging the evolution in the world of

marketing and communication online and offline, Im able to workwithin existing action and executive plans or develop brand new

marketing strategies. I am now looking for a suitable marketing

management position within ambitious and dynamic companies of

the new era of internet. I am extremely focused on achievingcontinuous improvements in my job and my business performances

and services.

Education: Michelangelo Buonarroti Vicenza Institute - CommunityDirector - Degree (1996)

Knowledge: Osx, Windows, Linux, Information Architecture, Contentand web site management, web & internet development, planning,

branding, strategic planning, social media strategies, qualitative &

quantitative research, business / marketing online & offline, design(web & print), creative development and management, events

organization, project management, public relations, promotional

campaigns, translations, corporate/brand branding strategies,

customer support also by attending meetings, quality control and

analysis, industrial e-commerce, UX (User Experience), B2B & B2C.

etc.

Countries that Ive worked with: Italy United States England

Poland Malta, and Austria

Achievements:

1995- Top WWW Italia1996 - Logo and web site design for the national magazineInter.net.it

2001- Suore Dorotee web site viewed by John Paul II2002- Interview with the worldwide known advertising magazineADV2003- Various certifications two of which Computer Arts & Pc Open2004- Prize Donna Web Italia 10thposition

And various other certifications.

My interview with the magazine ADV has been published in their

Idee book.


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COVER LETTER

Statement: Creative marketing, Design and Branding and are the skills able to bring color and life to cutting

edge projects and ideas translating them into visual compelling contents. Over the last twenty years internet

got recognized as one of the most effective form of commerce available today also called the internet of

things, almost every business has an online presence, while for others who still havent, will have their major

competitors always being on top of the spot, missing out on potential valuable targeted customers. My goal is

to work with world-class clients directing them off the curve, offering the best-in-class solutions from start to

finish, in a challenging and rewarding atmosphere.

Over 23 years of experience in the internet industry and the web world, branding, design, global marketing

strategies online and offline, social media management and pr. I presently work with my business partner

Stefano Tancioni (based in Rome), consulting for public administrations and start-up companies. Previously Ive

worked along with my Business Partner Alston K. Cheek for our New York based creative agency / boutique

called Cultura Studio that offers Internet/web and development related services, marketing, branding and

design consultancy. I am also working with my collegue Stefano Tancioni consulting start-up companies with

business pitch and marketing projects, also working with in a project for the city of Rome and the Public

Administration called Comunicherete. Before Cultura Studio, I was a business owner of a

web/design/marketing consulting company called Pinkmedia, born in January 2006, upon multiple customer

requests. Ive been business owner and partner of various web related companies both Italians and

internationals. Ive worked for 19 different companies, agencies, firms internationally, and on more then 200design, web and marketing projects. I own a Japanese martial arts sport association in the Vicenza area,

where I teach as 4th Dan of Ninjutsu, under the Bujinkan organization of the Grandmaster Masaaki Hatsumi. I

am a pro-active self-motivated, enthusiastic, reliable, creative and innovative person, with excellent

communicationaI skills, I get satisfaction from well-rounded, follow-through marketing approaching concepts,

towards growing industries and corporate sells that works, taking them to the next level, within businesses

objectives, requirements, budgets, and timeframes, gaining knowledge from various industry fields.

I enjoy working cooperatively in a modern and open minded environment with a dynamic team or

independently, fosters creativity and quality as rewards for the customers. Although I feel that I developed

over the years a unique out-of-the-box fresh style of working on each project, that can be apply to any

purpose, by discovering how users really think, through attractive ideas, informative detailed presentations and

complete reports from corporate to personal, always increasing overall qualities of all projects, putting in place

my project management abilities and methods to reach clients, developing the voice for all aspects of

companies online and offline presence, while helping them attain new growth goals and improving customers

satisfaction. I am exceptionally well organized, goal oriented, I have my own work style, that I pursued over the

years making it my daily rule to stand by and routine. I am able to manage multiple projects and prioritize tasks,

while meeting short deadlines. I am strong analytical person, a fast learner and enthusiastic team player

meticulous for details. I have the abilities to create specific and targeted, crafted themes for marketing

outreach campaigns both online and offline.

I have a highly extensive experience in web, print, graphic and interactive design, rich visual communications,

and solid hands-on in all aspects of creation, execution and delivery of creative projects, content

management, with a broad understanding of web development, information architecture, usability analysis,user interfaces and experiences online, maintaining a natural flow between aesthetics and consistency in

clients deliverables. Ive worked with photographers, architects, and participated to production shoots for

photos and videos, and I am familiar with many print vendors.

I also participated in creation of print and promotional items for key clients. I am experienced in organizing

events with strong knowledge of public relations that upon customers needs I kept contact with PR offices,

magazines, newspapers, suppliers making also travel arrangements, schedule meetings, and relate with

customers, managing to keep long lasting trustworthy relationships, always guaranteeing business leverage as

main focus, translating facts in in profits, pursuing companies objectives.

I have the ability to quick learn and effectively use new software packages and web-based tools. I also

worked as freelance translator from the source language to the target language for 13 different companiesand agencies and on 37 different customers, and for some of those on multiple translation projects. I am

currently seeking a position in a modern and open minded progressive company that will enable me to

contribute with my idea-drive high-quality services, and will provide an opportunity for me to apply and use

with passion, seriousness and dedicated efforts my skills as tools of communication and stimulation.


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PRESENT PROJECTS

10Q INTEGRATED MARKETING AND BUSINESS CONSULTING SERVICES ROME (ITALY)

10Q is a group of heterogeneous professionals that operates from the Rome headquarter in the online and

offline world, benefitting from the advantage of working with trustworthy collaborators in various regions across

Italy, allowing the company to absorb experiences that nurtures our minds, and governs our creative thinking in

each and every project we work on.

We like to use the prefix AIR because we are open to collaborations with other companies and entepreneurs

in Italy and the rest of the world. Our references and multiple experiences allows us to offer solutions with a

qualitative competitive advantage in todays crowded market.

My role in 10Q, which read 10Q but its pronounced Thank You, covered a mix of brands concepts

creation and development of operational and organizational business strategies, , business plans preparation

along with projects pitch presentations, consulting in particular from small size startups to big corporations.

I worked with my business partner Stefano Tancioni on creative concepts of various projects while developing

and implementing innovative solutions able to grant and drive engagements between their constituents and

the consumers, leveraging the companies strengths pursuing their advantages, also managing the creation of

highly successful products, services and integrated marketing campaigns.

COMUNICHERETE: A UNIQUE COMMUNICATION PLATFORM FOR THE PUBLIC ADMINISTRATION

Comunicherete is a project born from an idea of my business partner and friend Stefano Tancioni. The project

has the scope to simplify and satisfy the demanding need of an improvement into the communication process

between operators, administrators, employees and stakeholders in the public administration environment.

The project has been brought to life after an extensive study of all the organizational operations, the

understanding of every protocol required to make the communication between players involved working in a

complicated world such as the national public administration.

Stefano and I worked on providing a reliable tool able to grant and improve the organizations

communication, easing and aiding the internal dialogue between offices, key players and institutions to better

serve the public.

The project initially has seen a phase of collaboration between Comunicherete and Ancitel, the national

organization that regulates rules and laws about public administration in Italy, guided by the President and

political figure Piero Fassino.

My role at the beginning of the project involved the developing of a platform with similarities resembling a

social network suitable to operate as a new and faster channel to directly connect and converse with specific

departments, or group of people, in real time, deliver files, news, comments, polls, and any kind of information

that operators in the public administration exchanges and communicates to each others.

I worked on the early stage contributing with information architecture advisory, defining, documenting, and

articulating functional scopes. I was also involved in analytical aspects of the project, such as ideating new

functionalities able to improve online tools able to shorten the distance and the flow of information between

player of the public administration. My role will also involve activities of online marketing through social media.


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10Q srl Customer - WALLIN (TV) SOCIAL MEDIA AND DIGITAL SIGNAGE PISA (ITALY)

I am working with my collegue and Business partner Stefano Tancioni of 10Q Srl (Rome Italy) consulting them

in their start-up process, after being already sponsored by Italian corporations such as Microsoft and Tim

(Telecom). Stefano and I has both worked on

Wallin is a young company located in Pisa, that has created a winning product that has already capture the

attention of corporation such as Tim (Telecom) and Microsoft. Wallin is a media platform based on the cloud

that uses digital signage technology and live streaming of feeds deriving from social media channels,

displaying them in real time on different sizes displays (smartphones, tablets, tv screens) making it a marketingtool that goes beyond traditional software and focuses on creating a new revenue stream for different brands,

and drives customers engagement and enhance in-store and retails experiences.

I am working with my business partner Stefano Tancioni as senior marketing professionals, laying out strategic

planning, qualitative and quantitative research on the interactive media market, providing creative

development, creating innovative appropriate solutions, and sales promotion tools like web content, landing

pages, delivering investors presentations and pitch, marketing plans, social media marketing support, always

using enthusiastic and forward-thinking maintaining a consistent digital strategy, focusing in ensuring to

achieve continuous and improved business performances relying in all the data to contribute to the

organizations ROI.

SPOT SAS SPOT PROMO (Distributes and sells promotional products and handcrafted promotional items in Italy

and the EU)

Spot Promo is a company located in the Vicenza province area, that distributes, sells, and creates

customizable and branded promotional products, company gifts, gadgets and handcrafted quality articles in

the national territory and in Europe, constantly seeking new vendors and partnership to maintain a high level of

quality products and always fresh ideas to propose to their customers and potential customers.

I am working as a Marketing Consultant, responsible for preparing and coordinate specific communication

and advertising plans, integrated marketing campaigns, always ensuring the achievement of all the company

objectives and goals. I analyze and study the competitive market and companies, performing research, usingdata to create new revenue streams and commercial sales channels.

I manage the company social media accounts, developing creative quality solutions and various programs for

online promotions in order to maintain the company online visibility, and my customer web sites, focusing on

maintaining a consistent brand awareness and image across diverse media.

Also assisting in creating new strong partnerships with international vendors, interacting with customers through

social networks platforms, following up with clients and online sales associated, addressing questions, inquiries,

or issues in order to grow new business.

I conduct market research on new business opportunities, creating presentations about sales strategies to

promote the product according to the latest market trends and products features, using entrepreneurial ideas,

that streamline marketing operations and provide a better support to the sales team. Always proposing a new

variety of items and articles to sell online in the company web sites, maintaining a high level of engagement

within users and potential new customers. I also attend trade shows, conventions and seminars to stay current

in the industry, I supervise products photo shoot and design collective branding material for the company.

FOLLADORE: A company that provide powder color coating of products and logistic services

Folladore encharged me to create a new project about a new company web site, reinventing the company

brand, after various ownership passages. Gaining information, contents, seeking answers, photos, and any

possible piece of information, I am building a new structure that involves a logo and marketing collaterals

redesign able to communicate a the new era with the scope to build a new and strong message, alsoselecting significant and meaning stock photos that identifies the company pay-off based on the colors of life.

Also working in collaboration with the young and talented photographer Enrico Merlo, to create and setup a

photo shoot, supervising it for a new set of pictures that will streamline the new corporate brand and web site

telling the fresh start of an extremely determined company.


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Building a rich and strong web site structure that will tell the company story, differentiating it in services towards

their business customers and the services dedicated to private clients.

Conducting an extensive market research on the competitors, extracting the most important and usefull

information to be used within the new web environment, while creating with my business partner Stefano

Tancioni professional contents that uses specific keywords to communicate the company products and

services.

EDILIZIA & FUTURO: CONSULTANT FOR NEW MATERIALS IN THE HOME BUILDERS INDUSTRY

I am assisting the consultant Davide Sininaglia with the creation and the development of a new brand image,

including logo, and marketing collaterals, able to communicate the home building industry in Italy.

FEDERAZIONE MANDOLINISTICA ITALIANA Italian Mandolin Federation (F.M.I.)

FMI regulates and associates mandolin plectrum orchestras, groups, Italians solo musicians, and passionate

people about musical instruments and the music industry. FMI is structured in regional federations, and where

not yet constituted, uses people to reference within regional Italian orchestras or associated groups.

I got elected in 2015 as part of the Board of Director, my role covers online and offline marketing, pr, and it

assistance. Managing the federation social media channels and web site.

Presently I am organizing an international music composition competition that will be held in Dublin,

collaborating with The Flavours of Italy of I taly Group where the competition will take place during the second

half of September 2016. Managing transportation, accommodation, initiative able to attract musicians and

supporting musicians from all over the world, advertising it over different media channels, interviewing the jury,

the musicians, and all the key player that will make this event possible.

ETHOS MOVEMENT + STHEALTH METHOD BOOTCAMP (PROGRAM BASED ON FITNESS, MARTIAL ARTS, COMBAT

ARTS, MEDITATION, BREATHING EXERCISES) NEW YORK

With the advantage of deriving from the japanese Martial Arts world, I am assisting my ex teacher and friend

Anthony Lucas, to get off the ground with an innovative program that unites into a characteristic set of skills a

boot camp suitable for women, millennials and middle age groups of people.

Covering the multiple requests of innovation within the body reinforcement world, Anthony Lucas created a

unique and innovative program that includes several combat methods, martial arts concepts, meditation

sessions, and breathing exercise to be marketed within sports stores, martial arts and combat arts dojos, fitness

centers, gyms, public spaces and all of those places where people gathers to exercise everyday.

I am currently assisting developing different marketing plans to apply upon the target, studying the market

trends, the competition, gathering all the necessary material that will help me to create a strategic campaignto apply online in particular through social media, able to engage with the people that wants and feels the

need of feeling good with their own bodies and looking for an everyday physical wellbeing.

BATTISTIN MASSIMO: CAR SHOP (ALSO FOR ANTIQUE CARS)

I am building an innovative supporting system for my brother car shop, that will allow him to offer online

consultancy on cars, engines, car parts and any types of questions regarding the automotive world. I am

currently studying the broad competition, using the data to build a unique web site that will provide a one of a

kind service, thanks also to my experience working for Mercedes Benz that allows me to bring a competitive

advantage on the car shop industry in Italy.


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BIBLIOTECA CIVICA DI BREGANZE (BREGANZE PUBLIC LIBRARY) CO TEACHING TECHNOLOGY TO ELDERLY

PEOPLE

I assisted my cousin Antonio Vialetto who called me to co-teach classes in technology for elderly and seniors

people.

The program consisted in how to operate and understand computers through a unique style teaching in a

classroom environment with a structured curse curriculum, divided in the use of a computer, setting users

accounts/passwords, install programs, printers, accessing programs, upload files/videos/pictures, using internet

browsers, working with movies, photos, and audio files, play videos, music, and using other media devices, andnot least internet safety.

During the entire length of the classes, we kept in mind how valuable is many older adults is to learn how to use

technology, to stay relevant, current and connected in a technologically savvy world. Teaching seniors about

technology allows them to keep in touch with a much younger generation, families, siblings and friends from all

over the world. The scope of our classes was to create a connecting bridge towards the generational gap and

provide seniors with an opportunity to qualitatively enhance their lives in their later years.

MOST RECENT COMPANIES I WORKED FOR AND PROJECTS I HAVE COLLABORATED ON

ITSB GROUP ATELIER ELECTRA / BANK / BANKING SOFTWARE STAINZ / AUSTRIA / UK

International Transaction Settlement Bank Holding PLC, is an English Public Limited Company, with the

headquarters in Ascot, U.K. It is the ultimate holding company of all the entities that make up the ITSB Group,

and a such a diversified financial and bank holding company.

I was responsible for building a program able to protect the company liability and policies over social media,

also creating business and online marketing strategies able to communicate the company diversity in the

crowded fintech industry, conducting extensive research on the market, the financial tech trends, all the

ultimate technologies, the competition, using the data to create daily reports, that helped the Atelier Electra

to create cutting edge products and services to differentiate and granting a new revenue stream to thecompany, also working side by side with the legal and creative department.

ORCHESTRAPLETTROBREGANZE.IT Mandolin Orchestra

The Orchestra a Plettro di Breganze is an orchestra that dates back to 1903. One of the unique mandolin

plectrum orchestra of its kind in the north of Italy area, multiple times awarded with multiple important prizes

and recognized by the most important orchestras director worldwide.

The orchestra has meant a lot to me because my late father used to be part of the orchestra when It was

called La Valletta in the 1950s.

I assisted the orchestra President in organizing and gaining the necessary historical material to write a book

narrating the orchestra over 100 years old history. I also helped in managing their social media accounts, the

web site, and at t imes following the tour to supervise photo shooting and video services.

At the present day the Orchestra a Plettro di Breganze is still accounted as one of the top 10 mandolin

orchestras in Europe.


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CULTURA STUDIO 2012 / PRESENT A Multidisciplinary Design Boutique Creative Agency and media colletive

company) New York, NY, USA

Our motto is based upon Tactical chaos spurns innovation, Simplicity brings it into focus, Focus allows for a

greater impact. Never Settle, Advance.

We are a company driven to explore, develop and exercise combined disciplines with our clients. You will find

our work and methods a bit more experimental than the usual, striving to push and break boundaries when

possible. Cultura Studio consist of five inner brands, defining our capabilities, characteristics and goals. This

construct enables us to generate modular solutions with a diverse group of talented artist and creativeprofessionals. The culture of Cultura Studio encourages the sharing of creative information across all liner. From

this comes broad concept conceptualization that is developed, focused and applied to anything performed.

Partnering in business with my friend Alston K. Cheek, I was responsible for customers interactions, strategic

planning, information architecture, studying accurate and actionable marketing plans, along with

communication strategies and tactics that met the defined goals and the company predefined objectives. I

covered also the management of every activity related to analysis, research, implementation of sales

strategies, marketing, public relations, ideas and initiatives, reviews of data, also providing strategic consulting

services to ensure that every organizational decision was made supported by accurate data and timely cost-

effective plans to identify new opportunities and generate results for our customers brands expanding towards

a much broader experience.

I was also responsible for managing social media accounts, and digital marketing initiatives, integrating

interactive media in the overall business strategy, monitoring competitors, new online presences, market

trends, brands perceptions and awareness, identifying new channels for relevance and identification, tracking

social media influencers, measuring data, allocating budgets according to our clients business objectives,

using market intelligence to build plans, evaluating activities, metrics, performances, to create unique products

experiences for our customers.

CULTURA STUDIO Customer D1 MILANO (MILANO) worked in Collaboration through different phases with

Giacomo Galbusera of Vale Service (VERONA MILAN) and Vertico / Brandleader (VICENZA)

D1 Milano is a company formed by 4 young entepreneurs, located in the Milan area, who created a brand for

a fashion accessory in 2013. Thanks to the business spirits of the four, the brand has soon become and

appraised by major stockholders in the industry and defined one of the best fashion accessories thanks to the

capability of the product to inspire and engage todays consumers through a perfect symmetry between

iconic design and high quality materials available at an affordable price, reviewed by multiple magazines and

newspapers worldwide. D1 Milan is currently present in the best fashion boutique in the world.

Thanks to the extensive company knowledge in the fashion world, we provided to D1 Milano a unique design

approach towards the building of an online presence with the objective to communicate the innovation

about their product while establishing their brand awareness worldwide.

The field of fashion design demands immense creativity, skills in problems solving and capabilities for aesthetic,

sense of color shades, combinations, patterns, etc. Keeping in mind all of those fundamental factors we used

our expertise to bring D1 Milano ideas for their web site to life.

Using the latest technologies available in the market, data resulted from extensive research on the

competition, fashion accessories design and market trends, fashion blogs, consulting online magazines, articles

and various types of sources we created a classy and sophisticated design for an exclusive look and feel for

their e-commerce web site that resembled the recalled the style and the infinite elegance of world renowned

fashion brand, providing also support with their technology suppliers, advertising and marketing agencies.


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OLDER CUSTOMERS, COMPANIES AND PROJECTS I WORKED FOR AND ON.

Pinkmedia for Remm s.r.l. - Remmtools - Sedico, BL, Italy Powertools Store

I developed concepts and artworks such as new brand identity for print and web, page layouts, marketingcollaterals, email design, including photography research to create and give life to the final web site redesign.

I worked with the customer and suppliers to coordinate content management, products catalogues

maintenance, pricing and determined the project specifics and requirements in order to meet the deadlines.

Responsible for creating strategic social media and digital initiatives, including viral marketing campaigns,

integrating interactive media into the overall business strategy, setting up of social media accounts and daily

activities maintenance, monitoring online competitors, presences/perceptions, researching new channels for

relevance/trends identification, tracking of the social media influence, measurements, allocating budgets

according to the clients objectives, using market intelligence to build plans and translating/evaluating social

media activities into performance metrics, also by creating online products experiences for customers.

Projects that Ive worked for Remm s.r.l: Remmtools.com / Robogarden.com (Powertools and Gardenaccessories) Brand creation, web site design, marketing, content creation.

PINKMEDIA for Sanmarco Informatica S.p.a. Grisignano di Zocco, (VI), Italy IT Company

Ive worked within a client list and defined timelines, focusing on executing and delivering clean accessible

web sites and online applications wireframes and layouts design concepts, keeping in mind customers styles

and tastes and a sharp attention to details. Also responsible for customers interactions, developing strategic

social media and digital initiatives, including viral marketing campaigns, integrating interactive media into the

overall business strategy, setting up of social media accounts and daily activities maintenance, monitoring

online competitors, presence/perceptions, researching new channels for relevance/trend identification,

tracking of the social media influence, measurements, allocating budgets according to the clients objectives,

using market intelligence to build plans and translating/evaluating social media activities into performance

metrics, also by creating online products experiences for customers.

Customers that I have worked on: Galileo CRM (Information Architecture Usability) Crio Cabin (iPadapplication design) Borgo Berga by Maltauro (Web site Design) The North Face (sales e-book) Nardini(Web site design mokup) AV Led(Web site design) Be Shoppy(Fashion ecommerce design + brand slogan

creation) De Megni(e-commerce design) TFA Filinox(Corporate web site design), Dopla(Corporate web

site planning), creation of a internal online usability tool.

PINKMEDIA for Makika (New Brand - Jewelry E-commerce)

A covered a challenging role in an attractive international business market such as the jewelry industry,workingin both creative and marketing departments.

I was in charge of developing out-of-the-box ideas about the creation of a new jewelry e-commerce uninque

and original brand identity focusing on the American market target of the online sells, an appealing pay-off

able to help women identifying themselves with the brand by feeling the always glamorous, web site design in

accordance with the latest fashion and accessories trends, research and a cutting edge marketing plan and

activities with a business eye and the objective to meet consumer demands while keep them engaged,

according quality, affordable prices, inspiring a passionate desire to buy, and a satisfying customer service

while driving sales in a very competitive environment on a regular basis.

With the project key players I visited the Vicenza Gold Fair (one of the biggest in the world) making contacts

with jewelry manufacturers who were involved in the project with the scope of creating an exclusive online

original, trendy but at the same time elegant and versatile collection by choosing the most suitable and

glamorous sets and single items that could meet the brand requirements to be sold within the e-commerce,

not least by opening new profitable collaborations by introducing the collection within retail stores and

prestigious malls in the United States.


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PINKMEDIA for Maria Rita Busetti (Thienes Mayor Re-election online political campaign web site)

I got in charge to create an online sophisticated and effective visual identity suited for the city of Thiene mayor

re-election campaign through a web site, built as strategy used to strengthen for the candidate Mariarita

Busetti political figure, associating with a corporate/political and institutional branding style able to stand out

from the crowd. Integrating into the marketing strategy social media and a blog to broaden the users traffic

from both social networks and the web site.

I worked side by side with the Mayors team, advertising agency, public relation agency, photographer and

collaborators choosing adequate imagery to be used in the web site, along with a strong slogan, able to

engage, impact and idealize the message communicated towards a mass of audience, voters, and

supporters.

PINKMEDIA for Very Nice S.r.l (Jewelry corporate and commerce web site design and marketing)

I worked as a freelance marketing & design consultant for a jewelry designer company and one of a kindmanufacturer and wholesaler of exquisite Italian customizable jewelry, featuring a online tool integrated within

an e-commerce web allowing customers to create and buy their personal online custom jewels.

I was in charge of developing a strategic and highly tailored, cutting edge online marketing plan, creatingglamorous promotional material , with the objective to increase sales, by also giving the maximum exposure to

the custom creations, while managing relationships with creative agencies such H-Art, supervising the web sitedesign, starting from the concept & design phase to the official launch online within the jewelry market.

Worked side by side with the advertising agency Edhison & Rossi to create a suitable packaging to protect the

products during the shipping phase. My role also included to create online content to be included in the web

site, press releases, products reviews, and articles. Designed promotional graphics appeared in portals and

online magazines like: Donnamoderna.com, Alfemminile.com, Bellezza.it, integrating the online marketing

strategy with the use of social networks, completing them with Google and Yahoo Adwords, and newsletter

sent out through the Buongiono.it advertising service.

I was also involved in the products photo shoot working with the renowned photographer Beppe Calgaro,working side by side to choose the most suitable products imagery, while performing a quality control.

Travelled to tradeshows to be constantly updated on the latest market trends and in to spread the knowledge

about the new brand. Not least I was in charge to supervise the creation of 3D products used within the online

creation tool, collaborating with the agency Big Rock. At times I was responsible for customer service and

follow-up on sales, purchase inquiries, and the assistance with domestic and international shipping.

Arbseek / Prontogame (Malta based companies for sports betting and online gambling) Ros, VI, - Italy

I worked as a proactive creative designer, creating a new brand, managing online and offline advertising

appeared in franchise magazines such as Millionaire, Franchisingicity and Onlinegamblingmagazine (UK), and

in sports betting magazines such as Online Gambling Magazine UK) Antepost (UK), eGamingreview,igamingBusiness, supervised and developed betting marketing campaigns, PR, and several other roles for the

entertainment and online sports betting industry. Performed competitors analysis, using my creative thinking

and strong initiatives to accomplish successful and efficient campaigns across all, adwords campaigns in

Google and Miva, furthermore I was responsible for developing new business, with the objective of raising

profitability. Kept contact with suppliers advertising & marketing departments, working also with bookmakers

and sportsbooks to create profitable collaborations, not least customer support through live chat a ticketing

system and through operational backend services.


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Pronto Game - Online gambling games (Remote Gaming)

I managed, conceptualized, produced and established a new company visual brand identity,developed amarketing plan and collaterals, and web customized branding viral messages, innovative printed material and

online banners, appeared in the Online magazine Gambling Magazine (UK) with the scope to capture the

attention of a larger audience, also encouraging strategic business partnerships with the market key players.

Worked in a dynamic team environment supervising the creation and development of innovative, funny,

entertaining new online gambling games, creating a new market niche.

Customers that Ive worked on for ProntoGame:

Zeronove.it (Ringtones and logos Web Site Design) / Zeronovecasino.it (Online Casino Web Site Design),Radactive (It Company Online advertising Design appeared on the Asp.net web site), Ricchipercaso (OnlineGambling online Ads Design, online marketing strategy, content creation).

Web Agent / Dreams & Co. (IT, Web, Natural language, Artificial Intelligence) Mussolente, VI, Italy

Web Agent - Role covered: Increased productivity by managing, creating original concepts and developing

online and offline projects, user interfaces, corporate brand identities for various companies, turning them into

valuable puzzle pieces to solidify their market presence, with strong creative visions and clear messages.Through the successful design of visual appealing website layouts with strong esthetic, and consistency, print

informative advertising materials and collaterals, targeted marketing plans and brands exposure with the

scope of reaching ROI within scheduled timing, not least using a set of working procedures to perform

information architecture, sitemaps, specifications, prototypes, wireframes, ensuring the usage of relevant and

the latest technologies to be implemented in the various projects phases, also performing websites content

maintenance and improvements. Responsible for developing cutting edge strategies, pay-offs, to be used

within marketing campaigns, supporting the overall business development milestones, guaranteeing rich online

users experiences while increasing brand awareness.

Dreams & Co - Various Roles, included the effort of assisting multiple clients with enquiries to facilitate proposalsfrom the initial consultation to the successful launch, by scheduling meetings and briefings throughout the

duration of a projects with deliverables and impact analysis able to boosts sales and increase customers

satisfaction achieving companies business objectives within the allocated budget and delivery timeframes,

while contributing to the revenues growth, and consistently achieving defined objectives, maintaining a long-

term cl ients relationships.

Customers that Ive worked on for Web Agent:

Agentel (Call Center branding design, slogan creation, and web site design) Carta 365 (Fidelity Card designand creation of a marketing plan) Bassano & Dintorni(Tourist Map design) Salsi & Vidale (Online Insuranceweb site design and branding creation)

Customers that Ive worked on for Dreams & Co.

Passaparola.pv.it (Online ads magazine web site design) Eurocopp (Cooperative company web sitedesign) Gaia (Cooperative Company web site design) MGE Magazzini Vicentini (Web site and brandingdesign).

UPS (United Parcel Service) (Logistic and Shipping Services) Italy

Role covered: Worked with UPS (United Parcel Service) who commissioned the user interface layouts design customization of the application Service Finder, with the scope of satisfying their customers needs, used forthe verification of available UPS services upon specific shipping global addresses and destinations.

I was also in charge of customizing their customers corporate intranet layouts design, while integrating UPSonline tools used for shipping automations, through the gathering of clients digital signatures and importantdata, delivered to companies logistic departments.


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Customers that Ive worked on for UPS

Biomax (Dental products commerce Software customization and design) Flash & Partners (Intranet designand shipping tracking software design and customization).

DUSOFT (Web Agency) Milan Italy

I was responsible for planning, create, manage and implement an expanding range of online contents from

the initial ideas to launch for different customers websites, with hands-on-work in development, coordinationand quality assurance, defining formats for content marketing initiatives maintaining a consistent structure and

a smooth look and feel, not least created and designed web site layout concepts.

My role was to be the main point of contact between the web developers team and the customers. My

responsibility was to ensure that several issues with web site were solved respecting the

communications/messaging guidelines, working closely with clients teams, establishing priorities and providing

guidance and answers to every enquire.

Customers that Ive worked on for Dusoft

Roberta Tonini (Sports Clothing Content management and customer assistance) Venice Store (Modernfurniture designer Content management and customer assistance) Hotel Principe Terme(Web Site Design)

Romatech (Agricoltura machineries Content management and customer assistance).

S Dal Molin: (Political Committee) Vicenza Italy

I was part of a national committee under the guidance of Silvio Berlusconis political party responsible at the

time, to ensure the construction of the new American Military Base Del Din in Vicenza at first called Dal Molin,

focusing on the main task of increasing awareness in a such delicate theme, with the objective of obtaining

key citizens consents and approvals, through an agenda full of activities to carry out, such as creation and

design of marketing collaterals, posters attached in strategic areas of the City of Vicenza, flyers distribution to

the population through various corners and initiatives around the city and the creation of television spots

appeared in local news channels such as Tva Vicenza, content creation, ads design appeared on the

Giornale di Vicenza and La Domenica di Vicenza, using powerful and strong messages to be shared with thepopulation that reflected the unprecedented work and effort of a brilliant, organized, young, energetic and

passionate team of campaigners and supporters of the American Military Community.

Pinkmedia for Alluvionevicenza.com: (Flooding event real time online information service) - Torri di Quartesolo- VI Italy

Alluvionevicenza.com was a website developed in real time within minutes since the biggest flooding in Italy

occured in the city of Vicenza. The web site aimed to be a referral point for anyone influenced by the event,

offering information and providing live feed, real time news, interactive maps of the damaged areas,

emergency contacts, and everything needed to overcome the event.

Role covered: Design and content management. Constant contact with the emergency services such as civilprotection. Firefighters, town hall, hospitals, hotels, places where to gather this to satisfy people basic needs,

weather stations, news channels, newspapers. Thanks to this project, we have been invited in one of the local

tv channel Rete Veneta to talk about our project, and articles about it within Il Giornale di Vicenza. The

project got also the attention of out Regione President Luca Zaia who contacted us.

Pinkmedia customers that I have worked on (minor projects)

E-commerce

Accordini (Wine maker e-commerce Design)/ Acqua Blu Solarizzata (Water Treatment for health Web site

design) / Fig Drink (Energetic Beverage e-commerce layout design) / Licit Absinth (Alcoholic Drink Corporate web site design Printed marketing collaterals design).


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Informative

Bivacco Vicenza (Role Game Association Web site design print material design) / Bujinkan Dojo Italia(Martial Arts Dojo web site design and print material design) / Bujinkan Forum(Martial Arts Forum Design andmoderator) / Bujinkan Events(Martial Arts Events web site design and content management) / Bujinkan Blog

(Martial Arts Blog Content Translation and content management) / Vicenzaingioco(1stRole Game Event in

Vicenza Web site design and print material design)

Companies Collaborations and Consultancy jobs

Savi Servizi (Waste management corporate web site design) / Bianco&Colorati (Linens e-commerce design

and brand design) / Arcart(Restoration services company Corporate web site design and pay off creation) /Cristiano Morbiato (Wineries Consultat web site design) /Restauracja Napolitano (Poland) Web Site design) /

Autoscuola Vivian (Driving School web site design) /La Divina (Made in Italy products export web site design) /

Agenzia Soluzioni Debiti & Crediti (Financial Institution web site design, content creation, and online marketing)/ La Ceriola(France) Wine maker (Corporate web site design) / Michela Morellato (Fashion VIP Clothing Store

Web site design) / Luigi Colbax(Vip Personal Trainer Web site design and content creation) / Nolo Elite (Linensand Party Accessory Rental (Web Site Design), Centro Estetico Beauty Line (Spa and beauty center).

Mediaxat (2 different projects): Strabingo (Milan-London) Web site testing, analysis and report / Bbet.co.uk

Website testing analysis and report.Esamotors (Mercedes-Benz reseller Milan area Web site design, content creation and supervision) / Nolo Elite(Housewares renting service web site design).

Collaboration with the It consultant Patrick J. Hatton

Osteoclub (Italian branch of Osteomed USA web site design and Tradeshow stand design) / Piemme Arredi(Custom furniture store) Web site design and printed material design).

Collaboration with the consultant Davide Sinigaglia

Technopolymers (Chemical products poster design) / COLT Telecom (Printed material design) Progetti(Industrial Newsletter design concept) / Carlo Ravazzolo (Wooden Roofs Web Site, Brand Identity andCompany Brochure design).

Other Customers

Teslamall (Luxury goods for yatch and yoatts e-commerce design) /Lean Thinkers Club (Lean management

company web site and brand creation) / Ber (Industrial automation e-commerce design) / San Pellegrino(Beverages, products and events newsletter design) / Dal Pozzo Arredamenti (Interior design and luxury

furniture corporate web site design) / La Cascina (Restaurant and Party organization web site design) /

Brandleader (Creative agency corporate web site design) /Italo Peretto (Creative consulant personal web sitedesign) / Academy Engineering Patrick J. Martin(Yatch and Yoatts designer personal web site design).


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WebMultimedia (Web Agency) Dallas (TX)USA - Torri di Quartesolo / Vicenza, Italy

Webmultimedia was an international web and multimedia company, with creative ambition and top-notch

solutions, putting at work, the right mix of experienced fresh minds, passionate and open minded key players,

able to envision and transform every offered service in powerful business channels. Launched in January 2000,

as Corporation in the city of Dallas (TX) (United States) and transferred later on in Vicenza, in the north part of

Italy, where a business partnership with two IT and Communication companies Euroinformatica S.r.l. and Saiv

Telecomunicazioni S.p.a was established, to continue individually from 2002 to the end of 2005.

I was one of the two original founding members, owner and Vice President of Webmultimedia. My roleincluded the responsibility of managing all aspects of web, interactions, graphic design, print, web and visualdesign, information architecture, branding, marketing, content creation and clients relations.

As Art Director and Marketing Manager I supervised the design team, with whom we have successfully

designed and maintained several large complex web sites, compliant and compelling e-commerce projects,

and custom portals from conception to execution. I managed multiple projects, while always meeting tight

deadlines, worked with photographers, architects and videographers.

I also developed and gave life to overall innovative and creative visions as marketing vehicles online and

offline, continually adjusting strategies, while building collaborative relationships, creating innovative sales tools

with the scope of increasing returns on investments for our clients, through weekly meetings during every

project phase. I provided clients with well-written, effective and engaging content that supported their brands

initiatives, helping on achieving the business objectives.

WebMultimedia for Trivellato S.p.a. - Mercedes-Benz Retailer

Role covered: Trivellato is Italys biggest automotive Mercedes-Benz dealer, who in charged us to develop thenew corporate web site, designed to drive online traffic, increase vehicle leads and expand more towards theimport market.

Worked side by side with the sales team and simultaneously with the Mercedes Benz mother company inStuttgart to develop a more simple and intuitive functional infrastructure for the new corporate / e-commerceweb site, working with the requirement to transfer all the operational areas of the showroom online

The website itself was indispensible for the internal corporate and retail communications, with a measurablesuccess led to virtually embrace new available technologies in the market, changing their web presence in the

retail system, working cohesively to delivery a whole new way to perform business online, with the

implementation of a functional CMS system, Trivellato has worked with us to ensure that the core essential

elements were captured in a fresh, cutting edge and modern design, while enabling flexibility to the

customers, implementing greater contents, interactive users features and giving consumers a 360 online

experience.

Worked with their advertising agency to implement campaigns we designed appeared with major web sitessuch as La Repubblica, La Repubblica Motors, Kataweb Motors, not least collaborating with the renown AdMaiora agency located in Rome.

Trivellato S.p.a commissioned me with other projects:Poland Branch Brochure design: (Trivellato - Warsaw) /Marketing printing materials design /Enjoy Card

(Service card design for the Smart Center branch in Torri di Quartesolo (VI)

WebMultimedia for Unex (Multi carrier shipping company)

Unex is a multicarrier shipping service provider, that uses major couriers as shipping aggregators, to then

provide extra services to their customers, while still able to make profits off the margins, operating in global

shipping market, maintaining a competitive advantage, enabling clients to choose and arrange a pick-up of

their deliveries at their own convenience, with the ability of consulting online the shipping history allowing

them to track their shipments through the internet and retrieve all the important information at all times.


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Role Covered: Design, content creation and Information architecture to create a new shipping process and

new online shipping application called Nextship, new shipping tools and new shipping services, not least a

new way to perform customer service to transfer online through a new corporate / online services web site.

Due to the constant evolving of the project requirements the customer has been a key player in the entire

development process.

Unex commissioned me with other projects:

Intranet interface design and customizations /Company brochure design +monthly newsletters design

WebMultimedia for Solosuccesso: (Direct Marketing Services) - Vicenza Italy

Solosuccesso in charged us to create, and develop a corporate web site from the concept to the execution tostrategically implement of all their direct marketing initiatives and apply solutions within an online approach inorder to meet their company business goals.

The web site business objective was to build a solid corporate brand, and implement an online strategic plan

to offer direct marketing services that couldve work online through an administrative panel to individually

manage contents, data and web based campaign elements, along with an online video application interface

able to allow multiple conferences based on the Flash Communication Server technology, as resource for

outside vendors to facilitate a continuous process improvement that resulted in services which consistently

meet customers expectation. The web projects associated with the corporate web site, were their intranet

customization creating a flow across all the communications platforms and not least the implementation of a

section dedicated to their affiliates used to build, sell and execute direct marketing campaigns to customers

assuring that the most timely manner and cost effective methods were put in place to reach the maximum

return of investments and the desired outcome.

Role Covered: Web, Print and Brand Identity design (some of which) appeared on national franchising magazines (online and offline) such as Millionaire and Az Franchising, Information Architecture, Testing, andcollaboration with their advertising agency.

Projects that Ive worked for Solosuccesso:Messagioco (Ringtones and mobile phone contents web site design) /Broadcast online application design tosend Sms, Fax, and Email from one single app / Ideaimpresa(market news web site design) / Inglese in Pillole(English language daily service web site design) / Solovantaggi(Daily products offering web site design).

WebMultimedia for Travel Italy Hotel & Accomodation) Torri di Quartesolo - Italy

Travelitaly in charged us to create, develop and design a new brand identity and an online hotel reservationweb site, mainly focused on major tourist areas of Italy, reflecting the company market position, quickly givingusers the most relevant information, easy to navigate, with multiple offers to keep engaged.

Role covered: Upon requirements of transforming the web site into a visual and powerful tool, establishing thema good position within the tourism market, Ive put in place my business and marketing methods designing a

custom and stylish hotel and B&B online booking web site, enhancing through a clean an elegant layout and a

clear structure, able to emphasize the company brand, conveying style and top service quality. I supervised

the information architecture, the usability process, offering strong visual clues that would have stand out

leading the users to complete their online reservations.

To complete the project the customer has requested the creation of two avatars as marketing selling tool,integrating them within the web site as online guides to the users, converting potential customers into tourismpackages buyers.


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Webmultimedia for Vesco & Giaretta: (Accounting Firm) - Torri di Quartesolo- Italy

Vesco & Giaretta, is one of the most renowned and dynamic accounting practice in the Vicenza province.

We got in charged to create a web site that looked attractive, with a combination of easyness for the users

and technical solidity, while offering the chance to quickly get a simple access to their online account system,

providing the highest level of professional services, for which we collaborated with Osra thanks to their high

level in supporting the system and accounting software integration options.

Vesco & Giaretta wanted to source all of their businesses through the web, and to administer it that way as

well, helping the practice run more efficiently while performing excellently in pure accounting terms to taketheir branding capabilities to a whole new level, making imperative that the website served as an effective

platform for the companys future marketing activities, relying on a fully integrated accounting software, with

tailored data upon customers requests and needs, guaranteeing reliability and security, so that every

customers that would have started using theyre system could save money and time.

The design was the most important feature, as the client wanted their web site to stand out form the crowd, byusing a young and appealing modern look and feel, adding and online extra visual value to offer their clients,differentiating themselves from the typical accountants web site.

Role Covered: With that in mind, to be able to reach the customer requirements I worked side by side with therenowned architect Davide Sapio that supervised the web site look & feel from an artistic point of view the

whole project, helping me directing a photo shoot and a video shoot filming the practice employees in real

time, from which I had the team to extract few frames in order to create a cutting edge animation that wouldhave been integrated within the web site, taking the design style to a whole new level, using a unique and

original concept. The web site has participated to the contest Donna Web Italia, arriving at the 10thposition

over 130 candidates.

Other projects that Ive worked on for WebMultimedia:

CTM Trasporti (Furniture logistic service Web site design) /Slov Domus (Prebuilt Homes Corporate web site

design) / Sportarredo(Solariums Suntan Equipment Corporate web site design) / Real Color (Leather dying

additives Corporate web site design) / IVC Home (Households and Kitchen Tools Corporate Web Site

design) / Euroinformatica(IT service company Corporate web site design, Print Advertising design, Company

Brochure design) / Diatex(Diamond Tools Corporate web site design) / Glaxo Wellcome Smith Kline(Internal

software application layout design) / Made in Italy(Italian products online portal Design) / Bauer Compressori(Industrial products Corporate web site design) / Input Online(IT Consulting Company Brochure design) /

Eshmun (Cat fosters house web site design) /Capri Global Service (Direct marketing services Brand Identity

design) / La Fojeta Car (Used cars import service Web site design) / Transcom (Logistic services Web site

design) / Centro Torri(Accounting Firm Corporate web site design) / Ottica Allodi(Optometrist Store Brand

Identity, web site and gadgets design) / Berica Hygiene (Medical products Corporate web site design) /

Global GSM (Consulting company Corporate web site design) / Vircos (Leather clothing and accessories

Web site design) / Suore Dorotee (Religious Institution Web site design in occasion of beatification of their nun

founder Web site viewed by the Pope John Paul II) /Idea Network (TV and Media Company Corporate web

site design) / Mujelli (Medical Equipment Live Streaming web site design) / Arte Ferro (Iron products Html

CD-Rom catalogue design) / Oliver Ogar (Enology additives Corporate web site design and products

brochures design) / Saiv Telecomunicazioni(Telecommunication company Corporate web site design, print

advertising design appeared on Il Giornale di Vicenza and La Domenica di Vicenza / i-SEC(IT Services Web

Site Design).

MediaVip S.r.l. (Web Agency) Vicenza, VI, Italy

Role Covered: As a freelance I got commissioned for a brief period of time with various projects, whichinvolved the development and design of web sites concepts and graphic layouts. The client was after a fresh

and friendly, yet corporate look & feel to reach the top-notch online style working within existing brands and

innovative dynamic design able to impress their customers, from start to completion, communicating directly

with the web agency creative department.

Projects that Ive worked on for MediaVip:

Salumificio dei Castelli (Italian Food - Website layout graphic concept) / Arredo Luce (Lighting Systems andaccessories Corporate web site layout design concept) / Scuola Arti & Mesteri(Art School Cd-Rom Layoutgraphic concept)


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UNITED STATES EXPERIENCE (Print / Web) Dallas, TX, USA

In November 1997 I moved in Dallas, to begin a new life, working as a creative consultant/freelancer, where I

had the honor and privilege to work alongside with very talented people and learn from some of the worlds

most famous brands such as Verizon, Sapient, Razorfish, etc. With a natural eye for what looks good, I focused

in learning new methods of applying my knowledge at best participating in worldwide exclusive projects,

knowing that in the world of marketing and web, understanding and delivering satisfying results that couldve

go beyond customers expectations was the key of the en-route process to reach the best personal and

rewarding milestone, never forgetting the golden rule of thinking about the internet global audience as

primary usability objective when crafting a web site or advertising plan.

Rewarding milestone, never forgetting the golden rule of thinking about the internet global audience as

primary usability objective when crafting a web site or advertising plan. Ive worked hands-on coordinating

creative projects, activating marketing strategies collaborating with teams to define businesses goals, bringing

brands to life in a global scale with emphasis on visual details, planning, leading and executing all aspects of

branding development work stream, including assessments, ideation, design of nice layouts with appealing

color schemes and natural flows, presentations and implementation of out-of-the-box ideas challenging myself

everyday towards new professional horizons.

Skillfully managed team members and production specialists, overseeing activities consulting with clients to

define key objectives. I developed logos, corporate brand identities, print and web communications, products

literature, newsletters and engaging materials, information design, templates, storyboards, wireframes,information architecture, marketing, conceived and developed visual solutions focusing on high quality

standards, to align communications with brand strategies, presentations, web sites with emphasis on visual

details maintaining graphic standards suitable for the net.

Verizon Communication (Telecommunication) Irving, TX, USA

Role Covered: Ive worked in the Concept & Design Team, as a highly responsive well-versed flexible and

proactive team player, working creatively on several projects, oversee, directed, developed, designed and

implemented numerous rich, engaging and user friendly look and feel of cutting edge web site layouts and

web based applications interfaces, performed information architecture, managed team of workers,

establishing contents standards, prioritizing tasks within timelines and deliverables to support businessobjectives, maintaining advance knowledge of emerging technologies related to the industry, reporting to the

head of my department.

I had to chance to work closely with executives, directors, renowned web agencies, and third party vendors as

needed, juggling different duties with creative approaches, with the ability of creating sophisticated design

solutions, adapting to changes, maintaining usability standards with strong attention to details, keeping always

in mind the user experiences, to each and every project, measuring the projects effectiveness, assuring that

each graphic element met the job appropriate specifications adhering to brands standards and guidelines,

optimizing them when required, in a fast-paced production environment to accomplish the company business

goals.

Projects that I have worked on for Verizon:Verizon.com: (Corporate web site) Planning, development, information, architecture, usability testing andimplementation, of procedure to assure a modular approach on each phase of the project, working alongside

with the New York creative agency Sapient.

Natural Return iConsole: (Web based application) Design and Development of a web based application usedby 250.000 users from Verizons various departments.

eBiz Connect: (Flash Web based application) Creation and development of a flash web based application,used as a online virtual mobile device trough a simple web browser page. Macromedia has expressed theirinterest for the project.

a.Cinch: (Internal web portal) Brand identity and web layouts concepts design, used by high profile users.

e.Web: (Internal web portal) Content management, web page html coding, while working side by side with the web agency Razorfish.


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E.Phifany: (Web based application) User interfaces layouts and concepts design.

CND: (Concept & Design Team - Brand) Brand Identity design, used by the Concept & Design Team.eBiz: (Branding Design) and internal documents customization.

Verizon.com: (Internal documents customization) - Creation of documents templates, to be used by thevarious internal departments.

Online Handbook: (Web based application) Layout design concept of a web site to be used as internalreference where to find technical manuals and documentation to be used by the various department

developers.Verizon.com: (Newsletter campaigns) Layout design concept for various promotional campaigns andnewsletters to be sent to at least 500.000 of Verizons Adsl users.

Interwebnewmedia (Web Agency) Dallas, TX, USA

Role Covered: All projects included the execution of creative accessible work for startups and affirmed brandsin the United States, simple web sites, providing also art direction and development capabilities, including user

experience in the form of natural workflows and functional prototypes, design of clean interfaces, compelling

and intriguing layouts concepts, based upon customers corporate art requirements and guidelines,

maintaining web standards.Additionally Ive helped to develop overhaul existing web sites from concept to implementation, ensuring thatall processes and procedures were completed attaining to quality standards for web fulfillment, that metclients goals and their internet marketing strategies.

Projects that I have worked on for Interwebnewmedia:

Laredo National Bank: (Bank Corporation) Art Direction and layout concept design for the new corporate website. / Fabsco: (Paper products manufacturer) Company web site layout design concept / Sherwood Dallas:(Microscope manufacturer) Company web site layout design concept / Digital Family: (IT support services forfamilies) Company web site layout design concept / Andy Jones: (Furniture and interior designer) Personal web

site layout design concept.

e-Exams (Online Technical Pre-Screening Service) Dallas, TX, USA

In 1998 the brand knowledgebase was acquired by Robert Tellone later knowledgebase.com was turned intoone of the first Internet companies that brought online technical pre-screening into the market in the field ofInformation Technology.

In 1999 Knowledgebase created eEXams.com to become an online delivery mechanism to present their

geometric algorithm for screening IT candidates. eExams has been a celebrated DOT COM brand andwritten

about it within the WSJ Online, Red Herring, Business 2.0, Wired, MCSP Magazine, and a multitude of Internetand local publications from 1998 throughout the year 2000.

With over half a million exams provided in a twenty-eight months period Knowledgebase.com was privatelyacquired in November of 2000 and by mid 2002 was, sadly, no longer in operation.

Role Covered: I was responsible for art directing and design of a new e-Exams online pre-screening web site

concept and brand identity, helping by supporting their business efforts and their brand presence on the net,

working closely with the client, the management and the sales staff focusing on visual details and user

interactions, to develop valuable ideas and initiatives to present to the client executives, providing an added

value with leadership, creative expertise and users driving solutions, ensuring to meet usability standards, within

scheduled timeframes, while applying hard work implementing strategic innovations, along with integrated

marketing campaigns through the creation of banners ads appeared on the biggest IT magazines websites in

the United States and monthly newsletters, reaching the company primary business goals and maximum profits.

E-eXams online service design customization for the e-Exams customer Microsoft.


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Flasmeter (Flash Website Users Tracking Component) Dallas, TX, USA.

Flashmeter was the first component in the world able to analyze traffic inside of a Flash movie, within very easysteps of installation, with the benefits of retrieving a big amount of data about users who visited a web site,including their Flash version, current Frame, movie clip name and much more.

Flashmeter was also the perfect powerful rich-media marketing tracking tool, with the ability of gathering data

about any users events within a Flash web site, along with details about every person it has reached, givingcompanies the possibility to sign-up for a 30 days free Trail. Macromedia expressed interest in the product, later

copied and developed by various companies in the industry.Role Covered: My primary responsibilities were the art direction, supervision and design of the web site

appealing layout in a fast work environment, from brainstorms and briefings, to production, handling

scheduled timeframes for deliverables, developing and implementing an initial concept with a strong creative

process to the final solution draft approval, using an approach able to be suitable for a multitude of different

users. Communicated closely with the team of interactive developers to get the desired end results while

maximizing the product potentials. Thanks to this project I gained knowledge of dynamic web design

constraints between browsers and the plugin installation compatibility. Additionally I was responsible to build a

coherent space within the new brand and the strategic management, upon the product Internet presence

Ive worked on the daily web based promotional operations planning through forums and high-tech industry

focused web sites, providing also content maintenance.

Steelmarketing (B2B Steel Marketplace) Dallas, TX, USA

Steelmarketing.com was an online marketplace community for the steel industry where steel producers,distributors, suppliers and traders could connect with end users, manufacturers, fabricators and buyers in theNorth America area.

Steelmarketing provived a B2B online service dedicated to businesses and individual looking for steel products

across the United States, always improving themselves in order to achieve the company success, putting in

place their experience in the Steel industry using the net and their skill-sets to be the leader that offered the

best solutions for their existing connections and potential new customers.

Steelboss matched companies profile to other members that bought or sold steel wholesales in the UnitedStates, Canada and Mexico, members included the entire supply chain from Steel Mills, Steel Distributors and

Steel Warehouse to manufacturers, fabricators and end users. Steelboos was also a marketing and networking

tool that allowed companies to submit unlimited postings to promote their business with no transaction fees.

Role Covered: Created and coordinate a top quality modern brand identity and a strong visual graphic layout

web site, as the best way to capture and engage with existing and potential new customers, in a timely

fashion, making it suitable for a global B2B steel marketplace audience, starting from the conceptual work, to

the delivery of a complete online business platform that offered the benefits of an efficient and user-friendly

process, achieving new quality standards, enhancing the company strength, style and consistency worldwide.

Worked directly with the developers on a suitable solution able to interact and improve the overall users

conversion rates, handling tasks, using relevant trends and techniques for an online ultimate user experience,

with emphasis on usability and functionalities, while meeting the company business objectives.

Vast Solutions (Provider Of Telecommunications Air Time Brokerage Service) Dallas, TX, USA

Vast Solutions was a provider of telecommunications air time brokerage service, telecommunication services,

namely isdn, personal communication services, remote resource management products and services that

leverage wireless technology to integrate mobile workers, assets and processes with the enterprise, builds

mobile workforce and supply chain wireless software products that they offered through their full service,

wireless ASP operations.

Role Covered: For Vast Solutions I was in charge to design a versatile visual concept prototype for their new

company web site, able to innovate and reflect online the corporate identity, accurately translating theirmessage to existing and potential new customers, while carrying out web usability by supporting the clients

needs and carefully applying online tools to facilitate, support and meet the project requirements ensuring the

delivery of a consistent, and positive users experiences for different audiences and not least reach the business

goal.


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Working and brainstorming on a daily basis with the customer, to define a style guide, and online standards

tailored to guarantee flexibility and customization of their online services, applying also the creation of web

pages templates and specific colour tones palettes, I was responsible for the web site overall aspects and

functionalities collaborating closely with analystis and developers to ensure the project timey delivery, while

helping the client scope by defining and implement a smooth workflow process.

Markettrax by Paging Network (Provider of financial markets data via pagers) Chicago - Dallas, TX, USA

Markettrax, was a product created by Paging Network, for his customer The Chicago Board of Trade, a

communication service, namely, transmission of financial markets data via pagers where to receive alerts

when the stock quotes reached their targets, and alarm notifications of users-specified financial markets

activities.

Role Covered: My responsibility was the design of a cutting edge web site with a creative, user-friendly layout,

and a smart contemporary concept, to adapt for the usage by their customer The Chicago Board of Trade

and that could also work as platform to provide the online transmission of financial markets data. Not least I

assisted the client through meetings and brainstorming with architectural decisions, strategic planning and the

exploration of the best possible options and solutions for the company web presence, focusing on long-term

existing and potential new clients retention and engagement in order to meet successfully the business

objective.

Accubanc Mortgage (Banking Firm) Dallas, TX, USA

Accubanc Mortgage was a company that operated as a mortgage banking firm who provided loans and

home equity lines of credit for purchases or refinancing of homes, founded in 1982, based in Dallas, recently

acquired by National City Mortgage Co. with a portfolio of more than $6 billion, doubling their professional

management and staff in the industry, becoming of the nations largest privately owned residential mortgage

lenders.

Role Covered: I got in charge of assisting the creative department in the design and production of an eye-

catching online ads mockup concept to be integrated within the corporate web site home page content, in

order to communicate a strong marketing message able to leave an impact to the target audiences and

users, by also working through suitable visual key elements in line with the brand identity guidelines, that

supported and reflected the company professional services offered while meeting the pre-defined

requirements in an efficient fashion that responded to consumers growing demands.

United States - Freelancing Minor Projects Dallas (TX)

Scott Tissue: (Paper products) Brand identity and web site layout design / Business Place: (Online business

services) Brand Identity and web site layout design / Test 101: (Online pre-screening tests) Brand Identity and

web site layout design / Office Buys: (wholesale office supplies and office equipment e-commerce) Brand

identity and website layout design / DFW E-commerce: (Internet service provider) Brand Identity and web sitelayout design / CWICS: (Charity - Religion) Brand Identity and website layout design / First-Biz ( Financing

Investors) Brand Identity and website layout design / Dallas Weddings (Wedding Planner) Brand Identity and

website layout design / Chiropractic (Medical) Market research for the launch of a new products for

chiropractors / Family Doctor Online(Certified Doctors Association) Brand identity and web site design.

Powermedia S.r.l. (Web Agency) Vicenza, VI, ITALY

Powermedia was a web design and development company that opened for business back in 1996 in a

moment where internet was starting to move the first few steps in a country like Italy, while evolving constantly

in other countries where technology were already used on a daily bases by common people, providing free

access to education and other resources.

Following the latest trends of the industry, using an extensive knowledge, programming skills, the experience

and a solid eye for business, creativity, innovation and marketing, Powermedia was engineered to provide a

web presence while being fully dedicated to the success of his customers, serving both large and small

com anies with their online needs throu h breakthrou h ideas b also buildin different desi n a roaches


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and customized solutions, creating the looks that was best and helped their clients business brands to launch

powerful online projects able to dramatically increase sales, reducing costs of advertising, focusing on growing

areas where it mattered the most, in order to reach revenues, profits and objectives.

Powermedia for Sauro (Fashion Jewels Designer)

Sauro is a company created by the high fashion jewelry designer Ivo Sedazzari, who received the gold sector

in 1978, the style of Sauro is immediately recognizable for the innovative and synergetic merging of forms and

functions that generates countless collections in which the formal purity is passed down from creation to

creation without ever betraying the will, and the precise, continue innovation while respecting the details of

classic jewels such as softness, brightness, and the pleasure of the jewel being worn. Quality and innovation are

the fundamentals assumptions of Sauros project, whos jewelry are all patented, not only Made in Italy but

done entirely by hand.

Considering the nature of the products, the target audience, and the beginning of the internet usage in Italy,Sauro in charged us to develop and design a scalable and easy to navigate, limited to minimal clicks,

corporate web site showcasing his unique customized jewelry pieces that accurately reflected the style and

the beauty of every single product, available online to new potential customers.

Powermedia for Global Knowledge Network (IT School)

Global Knowledge Network - During a time period where the Cd-Rom publishing industry was still emerging, we

got in charged by Global Knowledge Network Italy, to assist with the design, development and information

architecture, content management, and the delivery of an interactive Cd-Rom layout interface, based on

Html web pages, for promotional and marketing purposes, to be positioned in the IT market, as reference for

instructional training material for professionals, and a product to be used for pre and after sales through

technical support about Microsoft Windows NT 4.0, and not least to be sold within stores.

The Cd-Rom was presented and illustrated to the Microsoft founder and President Bill Gates, who approved thefinal project release, at a National Convention that took place in Redmon (Seattle).

Powermedia for Inter.net.it (Italian Internet magazine)

National Magazine - Intern.net.it - After entering a national web contest and winning the first prize standing out

among the web agencies competition in Italy, we got awarded with the opportunity of putting together a

comprehensive project, that included the creative and eye-catching re-style and re-design of the national IT

magazine Intern.net.it brand identity and web site, incorporating analysis of the target market, planning, taking

all phases from concept to the final design execution, within the customer requirement, working closely with

their marketing department through brainstorming and meetings, using their feedback to reach business

objectives to gain more readers and subscribers, delivering a successful web site while establishing a new

strong online foundation.

Powermedia, other projects that I have worked on:

La Brenta Sugheri (Cork stoppers production) Web site layout design concept / Rocky Pizza Express: (Pizza

Delivery Service) Web site layout design concept / EmmeDue: (Jewelry Designer) Brand Identity and Web site

design concept, international market online/offline sales / CanalGrande: (Antique Furniture online trade)

Marketing research to identify antiques collectors and buyers / 000Medem(Antique Furniture Store) Company

website design / Apacarraro: (Insurance services and used cars sales) Brand identity and e-commerce web

site layout design concept / Leg.Or: (production and sale of master alloys for the gold and silver sectors) Web

site layout design concept / Fidas Veneto: (Blood Doners Italian Associations Web site design layout concept /

HTML coding/ Pasticceria Pigato: (Bakery Store ) Web site design layout concept and HTML coding /

Powersearch (Search Engine based on the programming language ASP) Web Site design, ASP and HTML

coding) / Tecnostar(Hardware store) Company web site design.


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Primopiano Network (Internet Provider - Web Agency) Thiene / Valdagno, VI, Italy

Primopiano Network was one of the first Internet Service Providers in Vicenza that offered a wide range of

networking services a company goal oriented with sales professionals whose extensive experience promoted

high quality assistance aimed to provide customers satisfaction answering enquiries while helping with their

online business needs. Primopiano Network also provided consulting services on a daily basis covering web

development and design, creativity and advertising, marketing, media planning and buying, not least public

relations, aimed to establish relationships with prospective new potential customers, resolving concerns

ensuring efficient communication going beyond every client expectation.

Covered Role: I provided support as a proactive assistant, managing, handling and coordinating with ability

multiple web related projects aspects, activities, responding to customers enquiries, increasing clarity with

success, to assure availability of services, helping supervising and reviewing the design, development, and

quality control procedures, guaranteeing constant improvements also by keeping focus on details, while

prioritizing tasks, creating optimal efficency and performances, reporting daily to the company owner through

effective communication, briefings and meetings in order to meet the established goals. Worked also

individually and as team member, implementing the best creative solutions within budgets and timely

schedules, not least deliverying eye-catching layouts and web sites that responded to the customers

requirements that could already work as selling tools able to go beyond the clients expectations, ensuring their

satisfaction by reaching pre-defined business objectives.

Projects that Ive worked for Primopiano Network: Marzotto (Fashion) I helped with the company corporateweb site design / Cabling(Electric material manufacturer) Web site design and html coding / Marchioro(PetsFood and Accessories) Web site design an

Documents

Barbara New Resume June 2016