Banking Pp t

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By

INSPIRATORS


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Basic Definition: A system of trading money

which:

provides a safe place to save excess cash,known as deposits.

supplies liquidity to the economy by loaning

this money out to help businesses grow and

to allow consumers to purchase consumer

products, homes, cars etc.


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Institutions which deals in money and credit.

An intermediary, which handles otherpeoples money both for their advantage and

to its own profits.

A financial institution that links the flow of

funds from savers to the users.

Plays an important role in the economy of any

country as they hold the saving of the public.


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Central Bank: The Reserve Bank of India is the central

Bank that is fully owned by the Government

Public Sector Banks: State Bank Group, Regional

rural banks

Private Sector Banks: Foreign Banks, Scheduled andNon- Scheduled Banks

Co-operative Sector: State Co-operative Banks,

Central Co-operative Banks, Primary Agriculture Credit

Societies

Development Banks/Financial Institutions: IDBI,

ICICI, NABARD


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Issue of banknotes (promissory notes issued by a

banker and payable to bearer on demand)

Processing of payments by way of telegraphic

transfer, EFTPOS, internet banking or other means Issuing bank drafts and bank cheques

Accepting money on term deposit

Lending money by way of overdraft, installment loanor otherwise


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Providing documentary and standby letters of credit (trade

finance), guarantees, performance bonds, securities

underwriting commitments and other forms of off-balance

sheet exposures Safekeeping of documents and other items in safe deposit

boxes.

Currency exchange

Acting as a 'financial supermarket' for the sale, distribution

or brokerage, with or without advice, of insurance, unit

trusts and similar financial products


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Issue of money, in the form of banknotes and

current accounts subject to cheque or

payment at the customer's order. Netting and settlement of payments.

Credit intermediation

Credit quality improvement

Maturity transformation


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Bank marketing is the aggregate of functions,

directed at providing services to satisfy

customers financial (and other related) needsand wants, more effectively and efficiently

than the competitors keeping in view the

organizational objectives of the bank.


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The existence of the bank has little valuewithout the existence of the customer.

Aim is not only to create and win more and

more customer but also to retain themthrough effective customer service.

Appropriate promise to a customer through a

range of services (products) and also to

ensure effective delivery through satisfaction

is important.


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Identifying the most profitable markets nowand in future;

Assessing the present and future needs of

customers; Setting business development goals and

making plans to meet them

Managing the various services and

promoting them to achieve the plans

Adapting to a changing environment in the

market place.


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Designed after taking into account the strengthsand weaknesses of the organization.

bank with clientele from various segments could

think of market penetration by offering theexisting range of services to existing customers.

Bank which are not facing acute competitioncould think of Market Development by offering

the existing services to new customers. design new product range for their customers of

various segments


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How the sellers determines which buyerscharacteristics produce the best partitioning of

the particular market?

The seller does not want to treat all customers

alike nor does he want to treat them all

differently


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Banks deal with individuals, group of persons

and corporates

More or less homogenous groups in terms oftheir needs and expectations.

Market segments, targeting one or more

segments, developing products and marketing

programs tailor-made for these segments.


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Agricultural Sector1. Marginal2. 2 to 5 acres3. 5 to 10 acres4. 10 acres and above

Industrial Sector1. Tiny2. Co-operative3. Small-sized4. Large- sized


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Services Sector Household Sector

1. Marginal2. Low Income3. Middle Income4. High Income


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Market Targeting in which each segments

attractiveness is measured and a target

segment is chosen based on itsattractiveness. Positioning which is the act of establishing a

viable competitive position of the firm and itsoffer in the target segment chosen.


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Traditionalexternal

marketing

Internalmarketing

Interactivemarketing


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consists of usual four Ps of Product, Price,

Place and Promotion of marketing mix

Product: The products offered are theservices which includes various types of bank

accounts, different types of loans, investment

services, Credit cards, Demat accounts, online

banking, mobile banking and many more.


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consists of usual four Ps of Product, Price,

Place and Promotion of marketing mix

Product: The products offered are theservices which includes various types of bank

accounts, different types of loans, investment

services, Credit cards, Demat accounts, online

banking, mobile banking and many more.


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Advertising

Publicity

Sales Promotion

Personal Selling

Push and Pull Strategies


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It involves the people(5th P) of the bank i.e.

the employees.

Employees should also be treated as internalcustomers, and sort of marketing mix should

be followed.

Quality Human resource can be a point of

differentiation


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The quality of service provided during thebuyer-employee interaction.

Efforts for previous strategies will turn futile ifthe interaction does not takes placesatisfactorily.It involves :

Process (6th P)

Physical evidence (7th P)


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Refers to the systems used to assist the

organization in delivering the service.

Aids to the promotion of customer

satisfaction It involves:

speeding delivery of services

reducing the paper workstandardization of procedures

customization as per individual demand

simplicity etc.


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It includes signage, reports, punch lines, other tangibles,

employees dress code etc.

The companys financial reports are issued to the customers

to emphasis or credibility.

Signage: Each and every bank has its logo by which a person

can identify the company. It creates visualization and

corporate identity for the banks.

Tangibles: banks give pens, writing pads to the customers.

Punch lines: Depicts the philosophy and attitude of the bank.

Banks have influential punch lines to attract the customers.


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Referral services

Direct mailing

Offering items having your brand identity

Using the media

Getting celebrities to endorse the product or service.

Sponsoring events

Using permission-based Marketing


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THANK YOU

Documents

Banking Pp t