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carillionCOMMUNICATIONS
Tel: +44 (0)1628 419519Web: www.carillion.com
For more information about Carillion or for a FREE consultation please contact: Central Estate, Denmark Street, Maidenhead, Berkshire, SL6 7BN, UK
Tel: +44 (0)1628 419519 Fax: +44 (0)1628 778772 Email: [email protected] Web: www.carillion.com
Since opening their first major office outside America in the United Kingdom back
in 1993, Bank of America Card services (Formally MBNA International Bank) have
been at the forefront of implementing cutting edge state of the art Audio Visual &
Videoconferencing systems throughout their UK operations.
Bank of America implement dZine Digital Signage with Carillion Communications
Bank of America Case Study
“We chose to work with the team at Carillion because we felt that they had the vision, expertise and experience to deliver a very flexible cost effective system which would meet our digital media needs for now and well into the future. The dZine players perform a key role in terms of the scheduling and delivery of our content and have already exceeded all our expectations.”
Matthew Tunstall, Vice President for Audio Visual & Multi Media Services EMEA
The Bank of America Chester campus has grown considerably over the years from 100
people back in 1993 to over 3500 today, and as a consequence Bank of America has
become the single largest employer in Cheshire.
As the UK Card Services operation underwent huge growth, their internal communications
and delivery of corporate messages became a high priority. As a consequence Bank of
America was an early adopter of electronic signage systems. In 1994 when BOA wanted to
deliver key information to employees and visitors throughout their different buildings (known
as Phases) that make up the vast Chester campus, they implemented their first pioneering
electronic signage system.
Bank of America’s first signage system used state of the art media converters from Pinnacle
and a varying array of equipment from Extron Electronics to allow VGA (640 X 480) signals
from a head end PC to be distributed over the banks fiber backbone. In each phase there
were a number of large NEC CRT monitors mounted in key locations.
This enabled employees to view the latest internal communications from BOA, which at the
time was highly advanced compared to other UK Businesses.
Tel: +44 (0)1628 419519Web: www.carillion.com
carillionCOMMUNICATIONS
For more information about Carillion or for a FREE consultation please contact: Central Estate, Denmark Street, Maidenhead, Berkshire, SL6 7BN, UK
Tel: +44 (0)1628 419519 Fax: +44 (0)1628 778772 Email: [email protected] Web: www.carillion.com
Following the development of Plasma display technology back in 1993 and subsequent
product release 1996, BOA was one of the first to install the then new jaw dropping 42”
Plasma displays from Fujitsu. Initially these where installed as a direct replacement for the
NEC CRT monitors. Various modifications were made to the system as the years went by to
improve reliability and image resolution and quality. At one stage PC’s were added to each
display and using a “virtual desktop” application which was loaded onto each PC resulting in
higher resolution images and greater reliability compared to the older media converter based
system. However this system could only display PC based content which over time became
a major limitation in the eyes of Bank of America Marketing Department who managed and
created the content for the signage system.
Bank of America’s marketers wanted the ability to be more creative, import video, show
higher resolution imagery, schedule events and have different screens showing different
content at different times. They instructed the in house Audio Visual & Multimedia services
team to give this high profile mission critical system a major overhaul and one that would
stand the test of time as their previous systems have to date. Carillion Communications,
one of Bank of America preferred Audio Visual and Video Conferencing Systems Integrators
who supplied and installed the first signage system, were commissioned to design and build
a new state of the art corporate signage system using products from dZine. Carillion, who
have worked with Bank of America for over 13 years, designed a tailored solution that would
meet and exceed the brief given by BOA’s Multi Media Services Team.
Matthew Tunstall, Vice President for Audio Visual & Multi Media Services EMEA, explained
“We chose to work with the team at Carillion because we felt that they had the vision,
expertise and experience to deliver a very flexible cost effective system which would meet
our digital media needs for now and well into the future. The dZine players perform a key
role in terms of the scheduling and delivery of our content and have already exceeded all our
expectations”.
Tel: +44 (0)1628 419519Web: www.carillion.com
carillionCOMMUNICATIONS
For more information about Carillion or for a FREE consultation please contact: Central Estate, Denmark Street, Maidenhead, Berkshire, SL6 7BN, UK
Tel: +44 (0)1628 419519 Fax: +44 (0)1628 778772 Email: [email protected] Web: www.carillion.com
The dZine DISplayers are specifically used for:
Receiving streamed video for Internal & External TV stations such as Sky news
BBC News 24 & Bank Of America’s internal business TV network “Knowledge
Channel”
Receiving streamed Video from Live Internal & External Videoconference calls.
Receiving streamed Video from DVD and auxiliary video sources.
Displaying Corporate Messaging & Content for Visitors and Bank Staff.
“A first live video streaming application for our media players within a secured
banking environment was achieved as a consequence of this project’, said Frederik
Vroman of dZine. This was the first time a third party encoder from Cabletime
was used to stream live video and audio to our displayers in a corporate real-time
application”
As part of Bank of America Climate Change policy and their ultimate goal of
working towards a low carbon future, Carillion where requested to seriously consider
the environmental impact of this new system. As a consequence Carillion made
recommendations to swap out all of the legacy PDP (Plasma Display) for more
efficient LCD equivalents. Carillion calculated that BOA’s existing Plasma displays
consumed an average of 4.3 amps per hour compared to the 1.25 amps of the new
LCD screens. Based on 8 hours a day, 7 days a week, this would equate to a saving
of 42,275 over 12 months. In financial terms based on 1kw = 10p, this represents a
significant cost saving of £4227.50p per annum.
Digital signage in a banking environment can be considered as one of the key
markets for Carillion and dZine. In the past, numerous customers like ABN AMRO,
KBC bank, SNS bank, UBS, SEB, Banco Santander, Attijariwafa bank, Commerzbank,
Piraeus Bank and many others chose dZine as the platform for their internal
promotional communication throughout their European branches. Within this banking
environment, dZine excels in providing a secure and reliable DS solution with an
open mind towards customised integrations.