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A nation of young
population with almost
equal gender divide and a
bigger middle-income group
possesses strong growth
potential.
56% population are below 30 years of age bracket – Average Age 23.6 Year
8th largest population in the world with the size of 162 Million.
Area 143,998 sq km (55,598 sq miles)
Urban- 36.6%
Rural population - 63.4%
BTRC
About Bangladesh
GDP (nominal) 2019 estimate
• Total $314.656 Bn. (39th)
• Per capita $1,888 (143th)Record 7.86 Percent GDP Growth of Bangladesh Economy in 2018.
Bangladesh GDP Growth rate is one of the highest among South Asian Countries
Maintaining Lower Middle Income Country Status, and is projected to achieve Middle Income Country Status by 2025 (WB)
Bangladesh finally broke the growth trap of 7% and attained 7.86% GDP Growth.
Macroeconomics
Source: IMF
(Billion USD)
ADB Country Director for Bangladesh Manmohan Parkash unveiled the report, highlighting various economic aspects of Bangladesh, at a media briefing at the bank’s Dhaka office.GDP growth is expected to edge up to 8% in the FY2019 on robust private consumption aided by continued recovery, while growth in FY2020 is expected to remain solid at 8%
as momentum from the previous year broadly continues, according to ADB’s forecast.
Government forecasts that the investment to GDP ratio will stand at 31.57% — of which 8.17% will come from public investment and 23.40% from private sector investment.
In USD Billion
Bangladesh: Youth unemployment rate from 1998 to 2018
Bangladesh: Inflation rate from 1984 to 2024 (compared to the previous year)
National Income GDP growth (%) 7.86 Nominal GDP (USD bn) 274.1
Per Capita GDP (USD) 1,675
Per Capita GNI (USD) 1,751
GDP Growth Drivers Agriculture growth 1.52% Industry growth 17.13% Manufacturing growth 18.23% Services growth 12.80% • Growth figures are in nominal terms
Mega Projects will instigate economic activity
Will reduce distance betweenDhaka & southern Bangladesh by100 Km & transform lives of 30 Millpeople
2000 MW Electricity will be added to national grid Chittagong will turn into a major
regional hub
1320 MW Electricity will be generated
Will feed energy hungry Industries by supplying 5 Mil Tons of Gas
Bangladesh Paints Manufacturers AssociationBPMA ' Association
• Bangladesh Paints Manufacturers' Association is the organization of the producers of Paints. The nameitself implies that it is the organization of the Paints manufacturers to enhance or resolving problemsfaced not only by it members but by the paints industry as a whole.
• Registration # T.O. /113178 of 1978-79 dated 31-08-1978 under the companies Act 1913 with the Registrarof Joint Stock Companies, Dhaka.
• BPMA MAIN FOUNDAR
Mr. Serajuddin Ahmed - Managing Director of Elite Paint & Chemical Industries Ltd.
Mr. T. Karim - Managing Director of Al-Karim Paint.
INITIAL MEMBERS - 1978-1979
1. Elite Paint & Chemical Industries Ltd.,
2. Jenson & Nicholsen (Bd) Ltd.
3. Buxly Paints Ltd
4. Industrial Chemical & Allied Company Ltd.
5. Al-Karim Paints & Chemical company Ltd.
6. Paradise Paints Ltd.
7. Galaxy Paints & Chemicals
8. Ronny Chemical & Allied Company Ltd
EXECUTIVE COMMITTEE MEMBER2019-2020
RUPALI CHOWDHURYPRESIDENT
DR. NURUZZAMANVICE PRESIDENT
HAJI SHAFIQ ULLAH KHANSENIOR VICE PRESIDENT
ENG. M.A. RAHAMANVICE PRESIDENT
MD. HAMIDUL ISLAMVICE PRESIDENT
ASHADUZZAMAN SHAHID KHAN GEN. SECRETARY
MOKBUL ISLAM KHAN TIPU ORGA. SECRETARY
SOUMITRA ROYTREASURER
ARUN MITRAADD. GEN. SECRETARY
SALIM AHMEDEC MEMBER
B.B.SAHA ROYEC MEMBER
TAJIK KARIMEC MEMBER
M. SHAMSUZZAMANEC MEMBER
ABUL KALAM FARHADEC MEMBER
MD. SHAHJAHANEC MEMBER
MD. AMIR HOSSAINEC MEMBER
Vision, Mission and Values -
• Vision• Bangladesh Paint Manufacturer Association (BPMA) has a mission to promote Paint and other coating
alternatives. The Association shall promote the coatings industry's substantial contributions to societyand provide a forum for the exchange of ideas and information with a strict adherence to ethicalbusiness practices and legal conduct.
• Mission• To become progressive paint manufacturers association and a key player in the SAARC, serving its
market with high tech environment friendly paint & coating products backed up by services from well-trained professionals within a supportive government.
• Values• The Association shall promote the Paint industry's substantial contributions to with a strict adherence
to ethical business practices and legal conduct.
Objectives -
1. To cultivate healthy and profitable competition among manufacturing members.
2. To provide continuous exchange of technical assistance and services between the suppliers and the manufacturing members for a progressive technology implementation.
3. To explore potential business opportunities beneficial to the progress of the industry, and to enhance the economic growth of the country.
4. To coordinate with the government for faster services in the approval of quality standards for the protection of the manufacturers & consumers.
5. To seek assistance from the government in the implementation of the business taxes and the duties that becomes profitable and favorable to the industry.
6. To work jointly and collectively with like minded organizations to facilitate linkage development.
Our promises -
• Bangladesh Paints Manufacturer’s Association (BPMA) is not for profit leading body representingthe paints manufacturers & suppliers of Bangladesh. We are the voice of paints industriesproviding representation National & International level.
• The Association seeks to advance, encourage and recognize the highest standards of paints, Wedo this by providing members and consumers with up-to-date information on a regular basis andalso through our Awards for Excellence which is held annually at our AGM and where we see thebest of the best competing.
• All members of BPMA has a range of resources available to them by way of magazines, e-bulletins, industry consultants, updates resources, accredited and certified courses conducted byvarious Govt. & Non Govt. organizations. BPMA is Member of FBCCI & Asian Paints IndustryCouncil(APIC) recently BPMA has been working with BSTI, CISC & ESDO to protect & as a safeguard in Bangladesh Paints Market.
KEY Activities of BPMA
• Arrange Training like as VAT & TAXES, Paints Technology , Safety and security.
• Provide Technical Support.- To use Lead Free Pigments and driers in Paints.
• Provide Information about Local Market.
• Provide Information about Raw Material Sources.
• Maintain Relationship with Govt. Authority to develop this sector.
• Maintain Relationship With Others Authority to develop the product quality and meet the social demands.
• To give assistance for product Pricing in local market.
• To maintain the good relationship with in members such as not to do the un-ethical Promotional activities practice in the market.
• Jointly established the Paints Specification for Bangladesh with BSTI, ESDO.
Total Paints Market Size in Bangladesh
Total Paints Market Size:BDT 3.3 Billion (182637 MT)
DECORATIVE PAINTS – 82%
PROTECTIVE COATING – 8%
MARINE PAINTS – 5%
COIL COATING – 3%
AUTO REFINISH & OTHERS – 2%
Market Growth:10-12% Annual
Decorative Paint Market Scenario
Interior Emulsion (2nd),
16%
Exterior Emulsion (3rd),
15%
Distemper (1st), 18%
Sealer (4th), 11%
Putty (6th), 7%
Cement Paint & Other Non-Liquid (5th),
10%
Premium Enamel (5th),
10%
Economy Enamel (4th),
11%
Thinner & Others (7th),
2%
Interior Emulsion (1st),
18%
Exterior Emulsion (2nd),
15%
Distemper (3rd), 13%
Sealer (4th), 11%
Putty (5th), 5%
Cement Paint & Other Non-
Liquid (5th), 3%
Premium Enamel (1st),
18%
Economy Enamel (2nd),
15%
Thinner & Others (6th),
2%
Volume Wise (182637 MT) Value Wise (BDT 3.3 Bn)
Performance Coating Market Scenario: Category Share
Protective Coating
44%
Powder Coating7%
Marine Coating15%
Vehicle Refinish15%
Wood Coating (Decorative and
Industrial)9%
Coil Coating10%
Value Wise (BDT 0.85 Bn)Performance Coating Market Size:BDT 0.85 Bn. (0.065 Mn KL)
Market Growth:15-20% Annual (Segment wise varying)
Protective coating, Coil Coating & Marine Coating are growing faster.
Category:
Specialized: 50% (Mostly Imported)
Traditional: 50% (Locally Manufactured)
Market Potentials: Per Capita Consumption
RegionAnnual Per Capita Paints
Consumption in KG
North America 20
Western Europe 15-25
South Pacific 5.5
China 7-9
Middle East 7
India 3.23
Bangladesh 0.96
• Lowest Per Capita Paint Consumption (0.96Kg),
• Existing market size is 182637 MT / BDT 3.3 Billion.
• This is a Vibrantly Growing Market with enormous growth opportunities.
Market Dynamics of Decorative Paints
Competitors:• 6 MNCs Berger Paints, Asian Paints, Nippon Paint, Jotun Paint, AkzoNobel Joint Collaboration with ACI, and Kansai Nerolac
Paints Bangladesh Ltd Joint Collaboration with RAK Paints have acquired 82% market share and 8 Major Local Players & others are competing rest 18% of the market.
• Big challenge to face the market leader and challenger.
• Challenging job to snatch market share from competitors.
• Big challenge for price sensitive competition market.
Intermediaries: Dealers & Painters:• Dealers & Painters influence the customer for purchasing decision.
• They are interested to do the business with the market leader and challenger due to brand recognition.
• Very Big challenge for a new entrant to motivate such dealers & Painters
Reference Groups:• Loyal to Market Leader and Challenger due to numerous motivational and attractive incentives and services
• Aggressive local players are also working to build a strong reference group base.
Challenges :• Restricted to use Lead as Pigments, Extenders or Additives in Decorative Paints.• Govt. impose for BSTI certificate as Mandatory for Synthetic Enamel paints and Emulsion Paints - Exteriors &
Interiors.
Market Dynamics of Performance Coating1. Rapidly growing market segment Specially – Protective Coating, Coil Coating & Marine
Coating.
2. Few Paints Manufacturer are producing specialized Coating. Major are imported due to low cost.
3. There is the limitation for Local players are not technically sound to compete in the specialized segment.
4. Major 4 Local players are in the traditional industrial coatings market. Major Market share is acquired by 6 MNCs
5. Powder coating is Producing locally BERGER Paints , RAINBOW Paints, ELITE Paints and Akzo Nobel is also in the powder coating market to import powder coating from mother company.
6. Coil Coatings is producing locally BERGER Paints to joint collaborate with BACKER & NIPPON Paint.
7. Low cost coatings are manufactured in China are available in the market.
8. High potential clients importing their required products from China, India, Indonesia, Malaysia etc. e.g. Abul Khair Steel and Energy pack, Galco Steel, etc.
BELL weather of Paints Business InBANGLADESH
❖ A Fast growing emerging market – As N11 list of GoldmanSachs.
❖ Huge Potential of growth in Paints consumption – Per Capitaconsumptions lower than others South Asian Countries.
❖ A booming consumer base eager to upgrade in every aspect oflife – excited for better Products.
❖ A growing real estate and infrastructure industry – bellweathers of Paints business.
❖ An immense opportunity to be a parts of a sustainable growing,vibrant economy.
