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Culture importance's in Bancolombia M&A operation. Slides for Master course presentation.
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BANCOLOMBIA: VALUE FROM CULTURECorporate Finance Group 5:
BANCOLOMBIA & CULTURES IMPORTANCE2004 : Merge of Bancolombia + Conavi + CorfinsuraStatus: 3 leaders:
Main goal : A new brand : Grupo BancolombiaProblem : Different mentality, ideas, values, clientsSolution: Cultural Transformation Process: United for an Ideal Bank
Chart1
0.1463774300
0.1932573977
CorfinsuraCorfinsuraCorfinsura
Market share
Offices
Employees
The 3 enterprises prior merge
Sheet1
Market shareOfficesEmployees
Old Bancolombia14.60%3774300
Conavi19.30%2573977
Corfinsura
THE PROCESS OF CULTURAL TRANSFORMATIONProject: Cultural Transformation WorkshopsFrom experiences : Merge of BIC and Banco de Colombia in 1998
Advantages:Skills development + behavioral changes easier to implement through experience
THE PROCESS OF CULTURAL TRANSFORMATIONProject: Cultural Transformation Workshops
Benefices of workshops:
VALUES FROM NEW CULTUREValues coming from new Grupo Bancolombias culture
VALUES FROM NEW CULTUREValues coming from new Grupo Bancolombias culture
Thank you for your attention!Corporate Finance Group 5: