Bamyan Draft Tourism Bamyan Draft Tourism Development PolicyDevelopment Policy

The Fifth Expert Working Group for the Preservation of the Bamyan Site (Aachen,

Germany, 14-16 December 2006

Dr. Habiba SarabiGovernor of Bamyan

Why tourism is important for Why tourism is important for BamyanBamyan

Bamyan has Bamyan has rich natural heritage – mountains, lakes, rich natural heritage – mountains, lakes,

canyons and valleyscanyons and valleys Rich built heritage – the Buddha in BamyanRich built heritage – the Buddha in Bamyan Is populated by a disadvantaged and poor ethnic Is populated by a disadvantaged and poor ethnic

community community Has limited scope for agricultural and agri-Has limited scope for agricultural and agri-

business development business development natural landscapenatural landscape short growing seasonshort growing season

Tourism to drive economic growth Tourism to drive economic growth in the regionin the region

Policy Development ProcessPolicy Development ProcessMulti-stakeholder Consultation involvingMulti-stakeholder Consultation involving

Government departmentsGovernment departmentsCommunity representativesCommunity representativesRepresentatives of the Hotel and Restaurant Representatives of the Hotel and Restaurant

IndustryIndustryThree workshops conductedThree workshops conducted

AnalysisAnalysis

FrameworkFramework Economic Analysis of Supply Side and Economic Analysis of Supply Side and

Demand IssuesDemand Issues Institutional AnalysisInstitutional Analysis

Analysis - EconomicAnalysis - Economic

Supply side AnalysisSupply side AnalysisAvailability of large number ofAvailability of large number of

CulturalCulturalNatural, and Natural, and Historical tourist sitesHistorical tourist sites

Sites and other support infrastructure is Sites and other support infrastructure is grossly underdevelopedgrossly underdeveloped

Analysis - EconomicAnalysis - Economic

Demand SideDemand SideNo marketing effortsNo marketing effortsNo market research availableNo market research availableTourist arrivals on ‘word-of-mouth’ Tourist arrivals on ‘word-of-mouth’

publicitypublicity

Analysis - InstitutionalAnalysis - Institutional

Different departments charged with Different departments charged with different aspectsdifferent aspects

Need for creation of a separate body Need for creation of a separate body charged with tourism developmentcharged with tourism development

PolicyPolicyVisionVision

Tourism industry is the engine of economic Tourism industry is the engine of economic growth, and social change in the province. growth, and social change in the province.

VisionVision

Ten years from now, the tourism industry Ten years from now, the tourism industry contributes 30% of the GDP of Bamyan.contributes 30% of the GDP of Bamyan.

AgricultureAgriculture 45%45%TourismTourism 30%30%Trade and ServicesTrade and Services 15%15%MiningMining 10%10%

Vision - ArrivalsVision - Arrivals

International ArrivalsInternational Arrivals 100,000/ annum100,000/ annumNational ArrivalsNational Arrivals 500,000/ annum500,000/ annum

Vision - IncomesVision - Incomes

Gross Provincial Incomes from TourismGross Provincial Incomes from Tourism

International ArrivalsInternational Arrivals USD 78 m/ USD 78 m/ annumannum

National ArrivalsNational Arrivals USD 26 m/ USD 26 m/ annumannum

Vision - EmploymentVision - Employment

Employment CreationEmployment Creation

Direct EmploymentDirect Employment 7,2007,200 Indirect EmploymentIndirect Employment 9,3009,300Construction Industry Construction Industry 5,0005,000

Vision – Pro-poorVision – Pro-poor

The poor benefit from tourism development The poor benefit from tourism development through:through:

JobsJobsEnterprisesEnterprises InfrastructureInfrastructure

GoalsGoals

Economic ViabilityEconomic Viability Local ProsperityLocal Prosperity Social EquitySocial Equity Visitor FulfilmentVisitor Fulfilment Cultural RichnessCultural Richness Environmental PurityEnvironmental Purity

ObjectivesObjectives

Increasing the number of visitorsIncreasing the number of visitors Increasing income/ tourist Increasing income/ tourist Retaining tourism incomes in the local Retaining tourism incomes in the local

economyeconomy Beneficial effects for the rest of the economyBeneficial effects for the rest of the economy Preventing further damage and reversing Preventing further damage and reversing

damage to natural and cultural assetsdamage to natural and cultural assets Reducing impacts on local cultureReducing impacts on local culture

Elements of the PolicyElements of the Policy

The Tourism Policy aims at:The Tourism Policy aims at:

minimizing the negative impacts of tourism minimizing the negative impacts of tourism on on

society society environmentenvironmentBamyan Cultural LandscapeBamyan Cultural Landscape

Elements of the PolicyElements of the Policy

The policy would aim at:The policy would aim at:

maximizing tourism’s positive and creative maximizing tourism’s positive and creative contribution to: contribution to: local economies, local economies, conservation of natural and cultural heritage, conservation of natural and cultural heritage, quality of life of hosts and visitorsquality of life of hosts and visitors

StrategyStrategy

Creation of Statutory Body for Tourism Creation of Statutory Body for Tourism DevelopmentDevelopment

Facilitating Government InvestmentsFacilitating Government InvestmentsAttracting Private InvestmentsAttracting Private Investments

StrategyStrategy

Special concessions and leases at sitesSpecial concessions and leases at sitesCapacity building of local communities for Capacity building of local communities for

jobs and enterprisesjobs and enterprisesDevelopment of appropriate rules and Development of appropriate rules and

regulationsregulations

Partner RolesPartner Roles

GovernmentGovernmentLeadershipLeadershipFacilitating investments – government and Facilitating investments – government and

private sectorprivate sectorFacilitating clearancesFacilitating clearancesMarketing – in association with private Marketing – in association with private

associationsassociations

Partner RolesPartner Roles

Government (contd)Government (contd)Development of land-use plansDevelopment of land-use plansDevelopment of pro-poor concession and Development of pro-poor concession and

lease mechanismslease mechanismsDevelopment of rules and regulations for Development of rules and regulations for

agencies and individualsagencies and individuals

Partner RolesPartner Roles

Private SectorPrivate SectorCreation of hotel and restaurant facilitiesCreation of hotel and restaurant facilitiesCreation of sports and adventure activities Creation of sports and adventure activities

infrastructure and facilitiesinfrastructure and facilities

Partner RolesPartner Roles

Private SectorPrivate SectorRunning enterprises profitablyRunning enterprises profitablyCreation of local jobsCreation of local jobsSupport to local enterprises through Support to local enterprises through

procurementprocurement

Partner RolesPartner Roles

NGOsNGOsCapacity BuildingCapacity BuildingFacilitating partnerships between private Facilitating partnerships between private

sector and community organisations for sector and community organisations for mutual benefitmutual benefit

Expectations from the ConferenceExpectations from the Conference

Assistance to develop:Assistance to develop:Site and visitor infrastructure at Bamyan Site and visitor infrastructure at Bamyan

Cultural LandscapeCultural LandscapeSite and visitor infrastructure at Band-e-Site and visitor infrastructure at Band-e-

Amir (proposed World Heritage Site)Amir (proposed World Heritage Site)Build a museum at BamyanBuild a museum at Bamyan

Expectations from the ConferenceExpectations from the Conference

Assistance to develop:Assistance to develop: Interpretation centres at Bamyan, and Interpretation centres at Bamyan, and

Band-e-AmirBand-e-AmirRules and regulations for agencies and Rules and regulations for agencies and

visitors at the World Heritage Sitesvisitors at the World Heritage SitesDevelopment of Detailed Plans and Development of Detailed Plans and

Feasibility StudiesFeasibility StudiesComments on the Draft Policy DocumentComments on the Draft Policy Document