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CHAPTER 1
INTRODUCTION:
Since the beginning of human civilization the needs and wants
of non kind were on the ascendancy. The efforts of non through
science and technology has brought to the notice of the world many
new products and services to satisfy the innumerable wants of human
beings. The efforts are containing even today to create more and
more substicated goods and articles for the sake of comfort and
luxury requirements of human beings. As the population increased
the towns and cities grew by many fold. The people are to another
locality with the help of different means of transportation. Which was
evolved over the appears which is the results of scientific research
and development.
The public convey system available is unable to meet the
demands of the public which has promoted industrialists to many
aware and market two wheeler's that can be owned and run by an
individual at this convenience and as and when require. Thus, today
we find in every look and corner of a village town or city two wheelers
used by the people. The increasing depends of the people on the two
A.R.G college of arts & commerce
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wheelers or a mean of transport creates interest in anyone to
undertake a study of the two wheeler's segment of the transport
system.
In the light of the two wheeler's significance in the life of a
modern man and woman the project work entitled marketing of "Bajaj
Discover DTS -i" Davangere city with special reference to Jain Bajaj
has been undertaken. This project work is an attempt to highlight the
new modes with scientific
Origination recently introduced to the market by removed automobile
gains of India "Bajaj Auto Ltd".
OBJECTIVES OF THE STUDY
Following are the main objectives of the study
1) To get through insight into the consumer behavior and buying
materials.
2) To find the potential market for "Bajaj Discover DTS -i" in
Davangere city
3) To know the consumer attitude towards "Bajaj Discover DTS-i"
4) To determine factors that influence the consumer's buying
decisions of "Bajaj Discover DTS -i"
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5) To study the competitive condition’s is existence among
different two wheeler's
6) To provide suitable suggestions for the improvement of
marketing efficiency of "Bajaj Discover DTS -i"
7) To know the problems found by the dealer who is engaged in
marketing of "Bajaj Discover DTS -i"
SCOPE OF THE STUDY
1) To study the retreated to Davangere city.
2) The Scope of the study is to understand the problems of
consumer's choice of two wheeler's
3) The study is intended to know the potential market and the
consumer attitude towards two wheeler's in Davangere City with
special reference to “Bajaj Discover D.T.S.-i”
4) Comparison of marketing strategy by the Bajaj Auto with other
firm.
5) Consumer survey can be confined to 50 responds only.
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LIMITATION OF THE STUDY
1) The information provided by the company is assured to be
authentic.
2) The data and opinion collected are assured to be objective.
3) This study was done through primary and secondary data
4) The information collected through questionnaire and interview is
restricted to 50 responds.
5) Another limitation is time constraint
6) The opinion expressed by the respondents may have personal
bios
RESEARCH METHODOLOGY
Responds were selected by using random sampling method,
samples
Of 50 respondents are selected for the purpose of the study. The
respondents were selected mainly on the basis of occupation and
qualification.
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Data is collected through
1) Primary Data
2) Secondary Data
Primary Data:
It is collected through survey technique by forming a
systematically drafted questionnaire. Questionnaire is used as an
instrument in Gathering and collecting the primary data. The
questionnaire prepared contains relevant that are both close ended
and open ended.
2) Secondary data:
There data are collected from published sources as magazines,
newspaper's books and also with the help of internet.
Chapter Scheme
Chapter- I: In chapter one that is the present as highlighted the
significance of two wheeler's which promoted to take up this project
work Besides objectives of the study, promoted, scope, limitations,
of the study research methodology to be pursued has been stated.
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Chapter- II: In chapter two profile of Bajaj Auto Ltd. Will be deal
with in detail.
Chapter- III: In the third chapter profile of "Bajaj Discover DTS -i"
an attempt will be made highlight its origination, special features of
the Bike, technical specifications and advantages of digital Biking.
A comparison of “Bajaj Discover DTS -i" with splendor + will also
to be taken up.
Chapter-IV: In chapter forth establishment, prospectors,
management, capital, organizational structure, human resources
and sales analysis of the dealer namely Jain Bajaj, Davangere will
be taken up.
Chapter-V: Chapter fifth concentrates on marketing mix concept
Chapter-VI: Chapter sixth of consumer survey will be under taken
with the help of tables and diagrams.
Chapter-VI: Chapter seventh is deviated it list to suggestion toward
by respondents and concluding remarks will be made.
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Chapter 2:
Company profile
The background of Bajaj company:
The Bajaj group is one of the top 10 business concerns in
India its foot point stretcher over a wide range of
industries, spanning automobiles 12 wheelers and the
three wheelers, lighting iron and home appliances
insurance, travel, and finance.
It was founded in 1926 at a height of India’s movement
for independent from the birth the group has on
illustrious history the integrity dedications
resourcefulness and determination today are often traced
back of its bitch during there days of relentless devotion
to a common case, Jomanlar founder of the group was a
close confident and discipline of mahatma Gandhi in fact
gandgiji had adopted him as his son. This close
relationship and his deep involvement in the
independence movement did not leave Jamalal Bajaj with
much time to spend on his newly launched business
venture.
His son Kamalanayan Bajaj when he was 27 took over
the rains of business in 1942 he to be close to Gandhi and
it was only after independence in 1947 that he was able
A.R.G college of arts & commerce
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to give his full attention to the business. Kamalanayan
Bajaj not only consolidated the group but also the flagship
companies has gone up form 72 million to rs.47.18 billion
(US $ 936 million) its product portfolio has expanded from
one to and the brand has found a global market. He is
one of the Indian’s must distinguished business leaders
and internationally respected for his business acumen
and entrepreneurial spirit.
Management profile:
Board of directors
Rahul Bajaj Chairman
Madura Bajaj Vice chairman and whole
time director
Rajiv Bajaj Executive director
Sanjiv Bajaj Executive director
D.D.S. Mehta Whole time director
Kantikumar R.Podar Director
Shekar Bajaj Director
D.J Bajaj Roa Director
J.N. Godrej Director
S.H. Khan Director
Mrs. Suman kirloskar Director
Naresh Chandra Director
Nonoo panmai Director
Manish Kejriwal Director
P. Murari Director
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Niraj Bajaj Director
Committees of the board:-
Audit committee
S.H. Khan Chairman
D.J. Balaji Roa Chairman
J.N. Godrej Chairman
Naresh Chandra Chairman
Nonoo pamnani Chairman
SHARE HOLDER’S AND INVESTORS GRIEVANCE
COMMITTEE:
D.J. Balaji roa Chairman
J.N. Godrej Chairman
Naresh Chandra Chairman
S.H. Khan Chairman
Remuneration committee:
D.J. Balaji roa Chairman
S.H. Khan Chairman
Naresh Chandra Chairman
Auditors Dalal and shah
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Charted accountants
International accounts K P M G
Cost auditors A.R. Raman cost central
bank of India
Central bank of India
State bank of India
Citibank N4
Standard charted
Grinloys bank
Bank of America
Registered under the Indian companies act vii of
1913:
Registered office workers Akrudi Pune 411035
Workers Akrudi Pune 411035
Bajaj nagar
Bajaj Nagar , waluj
AurangabadChaka industrial Area,
Ch=kanPune-411501
Bajaj Auto Ltd
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Type Public
Founded 1945
Headquarters Pune, India
Key people
Rahul Bajaj
(Chairman), Rajiv
Bajaj (Managing
Director)
Revenue
▲ Rs. 81,063
billion (2005) or
USD 1.32 billion
Net income▲ Rs. 11,016
billion
Employees 10,250 (2006-07)
Websitewww.bajajauto.co
m
Bajaj Auto is a major Indian automobile manufacturer. It is India's
largest and the world's 4th largest two- and three-wheeler maker[citation
needed]. It is based in Pune, Maharashtra, with plants in Akurdi and
Chakan (near Pune),Waluj (near Aurangabad) and Pantnagar in
Uttaranchal. Bajaj Auto makes and exports motorscooters,
motorcycles and the auto rickshaw.
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The Forbes Global 2000 list for the year 2005 ranked Bajaj Auto at
1946 [1].
Over the last decade, the company has successfully changed its
image from a scooter manufacturer to a two wheeler manufacturer.
Its product range encompasses Scooterettes, Scooters and
Motorcycles. Its real growth in numbers has come in the last four
years after successful introduction of a few models in the motorcycle
segment.
The company is headed by Rahul Bajaj who is worth more than
US$1.5 billion[
Company's history
Bajaj Auto came into existence on November 29, 1945 as M/s
Bachraj Trading Corporation Private Limited. It started off by selling
imported two- and three-wheelers in India. In 1959, it obtained license
from the Government of India to manufacture two- and three-
wheelers and it went public in 1960. In 1970, it rolled out its
100,000th vehicle. In 1977, it managed to produce and sell 100,000
vehicles in a single financial year. In 1985, it started producing at
Waluj in Aurangabad. In 1986, it managed to produce and sell
500,000 vehicles in a single financial year. In 1995, it rolled out its ten
millionth vehicle and produced and sold 1 million vehicles in a year.
Timeline of new releases
1971 - three-wheeler goods carrier
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1972 - Bajaj Chetak
1976 - Bajaj Super
1977 - Rear engine Autorickshaw
1981 - Bajaj M-50
1986 - Bajaj M-80, Kawasaki Bajaj KB100
1990 - Bajaj Sunny
1991 - Kawasaki Bajaj 4S Champion
1994 - Bajaj Classic
1995 - Bajaj Super Excel
1997 - Kawasaki Bajaj Boxer, Rear Engine Diesel Autorickshaw
1998 - Kawasaki Bajaj Caliber, Bajaj Legend, India's first four-
stroke scooter, Bajaj Spirit
2000 - Bajaj Saffire
2001 - Eliminator, Bajaj Pulsar
2003 - Caliber115, Bajaj Wind 125, Bajaj Pulsar
2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder
Gear, Bajaj Discover DTS-i
2005 - Bajaj Wave, Bajaj Avenger, Bajaj Discover
2006 - Bajaj Platina
2007 - Bajaj Pulsar-200(Oil Cooled), Bajaj Kristal,Bajaj Pulsar
220 DTS-Fi(Fuel Injection) , XCD 125 DTS-Si (Pronounced
Exceed 125 DTS-Si)
Products
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Some of the models that Bajaj makes (or has made including
prototypes) are:
Scooters
Bajaj Kristal DTSi
Cars
Bajaj Lite concept
Motorcycles
Bajaj CT 100
Bajaj Platina
Bajaj Discover 110cc
Bajaj Discover DTS-i 125cc
Bajaj XCD 125 DTS-Si
Bajaj Discover DTS-i 135cc
Bajaj Pulsar 150 DTSi
Bajaj Pulsar 180 DTSi
Bajaj Pulsar 200 DTSi
Bajaj Pulsar 220 DTS-Fi
Bajaj Avenger
Upcoming Models
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Bajaj Blade
Bajaj Sonic
BaJaJ Pulsar 300
Bajaj Discover 150
Bajaj XCD 125 sprint
Discontinued Models
Bajaj Sunny
Bajaj Chetak
Bajaj Cub
Bajaj Super
Bajaj Saffire
Bajaj Wave
Bajaj Legend
Bajaj Bravo
Kawasaki Eliminator
Bajaj Kawasaki Wind 125
Bajaj Kawasaki 4s Champion
Bajaj Kawasaki KB 100 RTZ
Bajaj Boxer
Bajaj Caliber
Bajaj Wind
Spinoffs and acquisitions
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It has been reported that Bajaj is headed for a de-merger into two
separate companies: Bajaj Auto and Bajaj Finance. It is expected that
the sum of the parts created will be worth more that the current
whole, as was the case in the de-merger of Reliance Industries. [
In November 2007, Bajaj Auto acquired 14.5% stake in KTM Power
Sports AG (holding company of KTM Sportmotocycles AG). The two
companies have signed a cooperation deal, by which KTM will
provide the know-how for joint development of the water-cooled 4
stroke 125 and 250 cc engines, and Bajaj will take over the
distribution of KTM products in India and some other Southeast Asian
nations.. Bajaj Auto said it is open to take a majority stake in KTM
and is also looking at other takeover opportunities. On the 8th of
January 2008, Managing Director Rajiv Bajaj confirmed the
collaboration and announced Bajaj Auto's intention to gradually
increase their stake in KTM to 25%.
References
1. The Forbes 2000 by Country
2. S. Kalyana Ramanthan. "Why Two Bajajs Are Better Than
One", Businessworld. Retrieved on 2007-07-22.
3. "Bajaj Auto takes 14.5% stake in KTM Sports", business-
standard.com, November 5, 2007. Retrieved on 2007-12-03.
4. Rina Chandran. "Bajaj to develop bikes with partner KTM",
Reuters India, January 10, 2008. Retrieved on 2007-01-11.
Company Branches of Bajaj auto Ltd.:
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Bajaj auto is the flagship company of the Bajaj group
companies. The group comprises of 27 companies and
was founded in the year 1926. The Bajaj group mainly
deals with Bajaj auto ltd. Two and three wheeler’s
Maharashtra Scooters, finance steels, sugar, alcohols,
Electrical, lamps, travelling, consumer care in insurance
like general insurance and life insurance.
Sales Performance
A.R.G college of arts & commerce
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Rs. In Million
Q2
2006-07
Q2
2005-06
H1
2006-07
H12005-06
Full year
2005-06
Sales and income and window power
24,360
18,669
46,386
35,041
76,679
Total turnover 1424 1,362 2370 2,290 4,385
Gross profit after interest
__ __ __ __ __
Before depreciation and taxation
5,056 4518 9.613 8.020 17944
Profit before taxation
4.439 4.028 8.399 7.068 15.807
Profit before taxation
1.250 1120 250 2.070 4791
Profit after tax 3189 2.0908
5849 4.998 11.061
Earning, purchase for the period.
31.4 28.6 57.7 49.2 111.0
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Segment and Brands
Products Brands
Motorcycle
s
4S 4S Champion Bajaj Avenger
Bajaj CT 100 Bajaj Discover Bajaj Platina
Bajaj PulsarBajaj Pulsar
DTSiBajaj Sonic
Bajaj Wind
125 Bajaj XCD 125 Boxer
Caliber Caliber115Kawasaki Bajaj
Eliminator
KB RTZ KB100 KB125
Scooters Bajaj Chetak Bajaj Kristal Dtsi Bajaj Wave
Awards & Accolades
2005 Bajaj Discover DTS-i was chosen as Bike of the
Year and Indigenous Design of the Year by
Overdrive Awards.
2004 Bajaj Auto was chosen as Bike Maker of the
Year by ICICI Bank Overdrive Awards.
DTS-i Technology was chosen as Auto Tech of
the Year by ICICI Bank Overdrive Awards.
Bajaj Pulsar DTS-i became Bike of the Year by
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ICICI Bank Overdrive Awards.
Wind 125 chosen as the Two Wheeler of the
Year by CNBC AUTOCAR Awards.
Wind 125 chosen as the Bike of the Year by
Business Standard Motoring.
2003 Bajaj Pulsar 180 DTS-i chosen as Wheels
Viewers Choice Two Wheeler of the Year and
Best Two Wheeler by BBC World Wheels
Award.
Bajaj Pulsar 150 DTS-i chosen as Best Two
Wheeler between Rs. 45,000 to Rs. 55,000 by
BBC World Wheels Award.
Bajaj Boxer AT KTEC chosen as Best Two
Wheeler under Rs. 30,000 by BBC World
Wheels Award.
Bajaj Pulsar chosen as Motorcycle Total
Customer Satisfaction Study by NFO
Automotive.
Bajaj Pulsar chosen as Bike of the Year by
ICICI Bank OVERDRIVE Awards.
2002 Bajaj Pulsar chosen as Most Exciting Bike of the
Year by OVERDRIVE Awards.
Bajaj Eliminator chosen as Bike of the Year by
OVERDRIVE Awards.
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2001 Bajaj Eliminator chosen as Most Exciting Bike of
the Year by OVERDRIVE Awards.
Market Share
Year
ended 31
March
Market
(nos.)
Market
growth
BAL
(nos.)
BAL's
growth
BAL's
market
share
2005 5,217,996 20.9% 1,449,710 41.6% 27.8%
2004 4,316,777 14.9% 1.023,551 17.9% 23.7%
2003 3,757,125 31.3% 868,138 32.3% 23.1%
2002 2,861,375 40.7% 656,018 55.4% 22.9%
2001 2.033,196 - 422,016 - 20.8%
Financials at a Glance
(Rs. in Million)
A.R.G college of arts & commerce
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Quarter
Ended
31.12.05
Quarter
Ended
31.12.04
Nine
Months
Ended
31.12.05
Nine
Months
Ended
31.12.04
Year
Ended
31.03.05
(Audited)
Segment Revenue
Automotive 20020.4 16071.8 55054.0 42852.1 59338.9
Insurance 9839.6 2917.4 20847.3 7303.1 14325.4
Investment &
Others1074.8 873.9 3404.3 2818.3 4095.2
Total 30934.8 19863.1 79305.6 52973.5 77759.5
Less: Inter
segment
Revenue
57.3 39.2 211.6 245.4 290.7
Net
Sales/Income
from
operations
30877.5 19823.9 79094.0 52728.1 77468.8
Segment Results
Automotive 3069.5 1863.5 8067.0 5217.6 7233.4
Insurance (259.3) 59.8 (363.9) 451.5 402.1
Investment &
Others927.8 856.4 3139.3 2683.8 3877.8
Total 3738.0 2779.7 10842.4 8352.9 11513.3
Less: Interest 1.4 2.7 2.8 5.0 6.7
A.R.G college of arts & commerce
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Total Profit
Before Tax3736.6 2777.0 10839.6 8347.9 11506.6
Capital Employed
Automotive 9916.9 7931.6 9916.9 7931.6 9084.9
Insurance 3853.7 3625.1 3853.7 3625.1 3355.7
Investment &
Others53308.0 46392.0 53308.0 46392.0 47354.6
Unallocable 1069.3 329.1 1069.3 329.1 (1729.9)
Total 68147.9 58277.8 68147.9 58277.8 58065.3
Milestones
2005 Bajaj Avenger and Bajaj Wave launched.
2004 Bajaj Discover DTS-i, New Bajaj Chetak 4 stroke with
Wonder Geaf and Bajaj CT100 launched. Bajaj also
unveils new brand identity, dons new symbol, logo
and brand line.
2003 Pulsar DTS-i and Bajaj Wind 125-The World Bike was
launched. In the executive motorcycle segment, its
Caliber 115 "Hoodibabaa!" was launched. 107,115
Motorcycles sold in a month.
2001 Launches Pulsar and Eliminator.
2000 Bajaj Saffire was introduced.
1999 Caliber motorcycle notches up 100,000 sales in
record time of 12 months. Production commences at
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Chakan plant.
1998 Kawasaki Bajaj Caliber rolls out of Waluj. Legend,
India's first four-stroke scooter rolls out of Akurdi.
Spirit launched
THE FACTS AND FIGURES:
PERFORMANCES:
a) Sale of company new products during 2002-03 spirit,
Bravo, Legend and caliber was 35% of the total number of
two wheeler sold during the period.
b) Sale of recently introduced sprit Scooter has crossed
6000 units per month. This will be followed by an new
scooter in the text quarter.
c) Four stroke form engine and rear engine three wheelers
will be introduced in the current quarter. Ultra low
emission form strokes three wheelers field by CNG and
LPG are under development.
d) In motor cycles segment introduction new Boxer, At, CT
and caliber has been very exchanging.
e) In 201 December Bajaj Pulsor introduced in chakan plant
(Pune).
f)Commercial production of “Bajaj Platina” bike connected
at Akrudi plant (Pune) on 2004.
CHAPTER 3
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Product profile:-
Introduction
Bajaj has always taken the credit for starting “motor cycle” revolution
with its popular model “Boxer” when it was launched it gives buyer
peace of mind with its unique fuel efficiency riding comfort and most of
all its reliability and in any road condition.
“Bajaj platina is a superb Example of redefining “the Indian motor
cycle”
The most keenly watched segments of the beginning bike market is
India has to be the premium segment which very much many bike
manufacturers have always “importance often and debated about
getting into however the cold hand of reality has made many shun it.
Some has been brave but haven’t done a proper focused job and the
result obviously didn’t either the manufacturer or the performance
segment many good because it threw up wrong reasons for the
segment not doing as well as it should have that the Indian bike user
has got used to power out puts of around 18 bhp and was looking for
more was becoming more apparent by the weak and along with
performance be was also demanding the latest trendy styles and
detaining while crucially relegating fuel efficiency not out of this orbit
lower down in this priorities behind his bike buying decisions.
One has to look a very long way in time to find a motor cycle from in
Indian two wheeler manufacturer. Which spoke if not screamed
performance sure the rairyy Yamaha, RD-350 is not what he have in
A.R.G college of arts & commerce
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mind for on affordable performance bike if one looks at the Yamaha R-
X-100 and also towards the Suzuki Shogun. We found there was
something undesirable about their appeal performance, engine
response especially in the former and sheer out right thirst form the
letter were hall marks of these two.
The Bajaj’s platina is the right answer to the starved of performance in
the Indian bikers. It’s that tension filled lines hinting at a racy from
being kept on a least are evident the movement one sets eyes on it.
This is as attitude to which is a must have for a true biker especially if
it also offers or posture which sets the joins of the man at the controls
a fire.
The platina’s riding position is sportiest yet on an Indian machine with
the right hint body of mass up front via the near flat handle bars tank
and the knees straddling it in a most sensuous manner and one have
superbly positioned fort resets plus gear and brake levers which
equate to a terrific riding position.
But many bikers with stylish looks have faired to stir thing up in a
bikers mind when the ignition key it turned on and the kick starter fires
the motor cycle is nothing without power and in this the platina stands
out in a class of its one. Keeping things simple in the engine
department is one ingredient to help it along compared to sensible
engineering which has seen the engine come up with strong intervals
backed up with less power sapping friction between moving parts.
A.R.G college of arts & commerce
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Good ignition key it turned on the kick starter fires the motor into life on
a motor cycle is nothing without power and in this and in the Platina
stands out In a class of its one keeping things simple in the engine
department is one. Ingredient to help it along compared to sensible
engineering which has see the 125 engine come up with strong
intervals backed up with less power shaping friction between moving
parts. Good ignition carburetion and a conscious effort to cut out harsh
vibes to aid in the riding pleasure.
The platina bike is fully loaded with alloy rims this is a rock solid
member of the best looking bike in India. It D.T.S.i equipped gas
charged shock absorber and thicker section near type have made the
discover good manner even better. A buyer in this segment will not go
on this classy Bajaj.
Technology:-
The gleaming all new Bajaj platina is here now right travel at a new
speed with the platinum silver and sleek chrome graphics. You’ll be
amazed how hard everyone tries just to catch a fleeting glimpse of the
matt finished black silencer with chrome heat shields make your world
glow with the multi to cal reflector.
Origin of Bajaj Platina:-
The Bajaj platina begin with Japanese design consultancy Tokay R&D
setting the ball rolling with the initial concept sketches over 25 different
approaches were forwarded before “Rajiv Bajaj” who drove the design
team zeroed in on the concept on see here. The idea earlier was to do
A.R.G college of arts & commerce
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a pair bit some through provided and the company decided to be a bit
more adventurous in both engine capacity and modern styling. The
between sketches in both engine capacity and modern styling the
between sketches show new Bajaj styling team went on the refine the
Tokay R&D ideas while the colored sketches show the final shape
evolving one other import aspect which one can elaborate on is that
barring the initial design renderings every thing was done on
computers making is one of the first truly best project executed in the
Indians automobile industry.
Special features:-
The special features of “Bajaj Platina” are as follows.
Premium alloy wheels:-
“New aluminum alloy die cost wheels are fitted on Bajaj platina up
grade bike”
Advantages of alloy wheels:-
1. They are light weight compared to convetional wheels, means
reduction in the rotating mass (unstrung weight), which is near the
suspension, resulting in a smooth drive.
2. These wheels could dissipate a greater amount of heat caused by
the friction from the brakes, which otherwise could cause cracks in the
wheels
3. And the spokes, I believe, are merely for visual appeal as you
suggested. Since the alloy can be taken to any form and it will still
A.R.G college of arts & commerce
29
retain its strength, depending on the cars, the number of spokes differ.
4. There are small amounts of rigid metal present in the alloy of these
wheels which makes them stronger, resulting in a longer life.
Higher in weight.
Stronger and high resistive to impact.
Enhance aesthetic and study look of the bike.
Rust free.
Easy to clean and maintain
It’s very attractive.
Double shock absorbers:-
Enhanced damping action of rear suspension.
Give smooth ride on extreme road conditions.
Superb mileage:-
The platina gives a wonderful mileage it gives 108 KM/liter
Technical specification:-
Engine 4 stoke, single cylinder natural air
cooled.
Bore * stroke 53.0mm X45.0m
Engine displacement 99.27cc
Compression ratio 9.5 0.3
Idling speed 1300150 R.P.M ( in warm
condition)
Maximum Net power 603K.W @ 7500 R.P.M.
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Maximum Net Torque 8.05 N.M @ 4500 R.P.M.
Ignition System. Digital C P I
Spark Plug Champion PRZ9HC. microUR3AC.
Spark Plug gap 0.6 to 0.7 M.M
Lubricant /lubrication Wet sump forced.
Front brake Mech. Expanding shoe and drum
type.
Rear brake Mech exp. Shoe and drum type.
Fuel capacity
Fuel 13.0 liter
Reserve 2.5 liter
Usable reserve 1.75 liter
Dimensions:-
Length 1990 M.M
Width 770M.M.
Height 1090 M.M
Wheel base 1275 M.M
Min turning radius 2040 M.M
Ground clearance 160. M.M
Tyre pleasure Front = 1.75 kg/cm (25 PSI)
Rear(solo)=200kg/cm( 28.psi)
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Rear( pillin)= 225 kg/cm2(32PSI)
Electrical system:-
Electrical system
Head lamp
Turn single lamp
Natural indicating lamp
High burn indicator lamp
Speedometer lamp
Fuel gage
Horn
Battery
Vehicle kerb weight
Gross vehicle weight
Maximum speed
Climbing ability
12 volts AC+DC
35/35 WHS 1
10W
10W
3W
3W
3W
12v DC-2A
12v DC-Ah
113 Kg
243.kg
90km/hr(with a single rider68 kg)
25% (14%)
90km/hr. with a
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single rider 68
Advantages of Bajaj platina:-
1. It has superb advantages are of engine type which 99.27 cc
which makes a good road to be ruled by the platina vehicle.
2. Comfort is a very important aspect on vehicle the Bajaj platina is
more Sperry in nature extended high speed riding on the road.
3. The platina bike has a super mileage.
4. There is absolutely no doubt that Bajaj platina is the better
looking with large macho fax styli shed mask muscular stops and
angles and alloy wheels rider will fuel in live with it at the first sight.
5. When it’s come to brakes the front wheelers provided with
hydraulic dise brake which enable with rider to stop the bike
effectively.
Comparison with splendor +
Performance and
specification
Bajaj platina Splendor +
Ground
Fuel tank capacity
1275 mm
13 lit
159mm
10.5lit
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Kreb weight
Price
Engine
Eng displacement
Max power(net)
Bare stroke
Compression ratio
Idling speed
Front brake
Rare brake
Fuel tank capacity
Fuel
Reserve
Useable reserve
113.kg
37.865
4 stroke single cylindered natural
cooled
97.27.cc
6.03kw@ 7500 RPM
53.MM × 45.0 m
9.5 0.5:1
1350 1500RPM
Mech expanding shoe and drum type
Mech expanding shoe and drum type
13.0m lit
2.5lit
1.75 lit.
109kg
48000
Single cylinder
97.2 cc
7.5PS @%
8000
52.3/54.8 RP
9.0 0.1:0
------------
Air cooled
Telescope
hydraulic fork
hydraulic
spring.
Over all rating:-
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The standing looking “Bajaj platina” is a tough to defeat with amazing
balance of power and best mileage. This complete package is tough to
beat with Bajaj offering on unmatched dealer network and affordable
spare parts.
Over all the not staff in all respects from millage front look from dis-
placement from power to from road grip so any choices is to switch on
to Bajaj Platina and enter in to the power waved and power bike.
Bajaj platina is a leader I mileage and looks in the 100 cc. class. The
Bajaj platina is resplendent in platinum silver color and shiny chrome
graphics enhanced by a contrasting matt black silencer and graphite
tinted engine. Bajaj platina has sold more than 700,000 units within
one year of the launch. In April 2006. The Bajaj platina as an entry
level bike has fine details worked over to provide a complete package.
Some special features of this model include.
A large 13 lit. Fuel tank that saves frequent visits to the petrol
pump.
17.5 inch wheels.
A sound and reliable battery.
Key cover in ignition and fuel tank.
Four speed gear box.
L shaped Kick start.
Torque expansion chamber for exhaust ( Bajaj patented)
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Rider controls switch to shift between ‘power’ and ‘economy’
modes (patent pending).
Rubber pad on foot brake.
Telescopic front suspensions increase rider comfort.
Twin SNS adjustable rear suspensions (Bajaj patented) comfort
for both the rider and the pillion rider.
TRICS III (throttle responsive ignition control system) engine
wakes up instantly even in chilling climates.
Looks
Brilliant platinum silver color with glued on shiny chrome
graphics.
Scintillating chrome streaked blades on side panels.
Striking matt back epoxy finished silencer that contrasts sharply
with the silver and chrome.
Graphite tinted engine and crankcase that provides a mellow
contrast to the silver.
Flamboyant alloy metal wheels (optional) that give an imported
look to, and match with, the rest of the bike’s get up.
Stylish chrome heat shield and annular chrome rings on the
console
Clear head lens.
Attractive lens blinkers and MFR lens.
Sleek rear panels with flowing polymer coated grab rail design.
Smart twin pod instrument cluster.
Speed and fuel gauges with concentric circles looks like etched
glass.
Brushed aluminum cap topping the fuel tank.
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Control
o Strong pick up, can travel uphill in third gear with a single rider
and on2nd gear with two riders.
o Automatic transmission –bike can be controlled simply by
accelerator and a brake.
o Exhaus TEC-Torque expansion chamber for exhaust system
helps enhanced torque at low revolutions bike can be run at low
speeds without stalling the engine or jerking.
o Engine power highest at 8.2bhp. at 7500rpm while engine torque
is 0.82 kg at 4500 rpm.
o Ride control switch for throttle control
o Rubber pad on foot brake.
o Good brakes, including 130 mm drum brakes(optional) for both
front and rear wheels.
o 100cc keeps you front over speeding.
o Digital CDI &TRICS III ignition allows instant engine start up
even in chilling weather.
o Mesh type four speed gearboxes.
Comfort:-
Easy handling and braking.
Upright and relaxed riding posture.
Bigger dimensions improve stability and ride quality.
Wheelbase is four centimeter longer than CT-100.
L shaped kick start easier than C shaped ones.
Longer front forks.
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130 mm drum brakes (optional) for both front and rear wheels.
Twin SNS (spring-N-spring) rear suspension makes it more
comfortable both for the rider and the pillion rider.
Telescopic front suspensions.
Horn sound is good and appealing, not irritating.
Gear changing is easy with 4 frontal gears to speed up and 4
back gears to slow down.
Levers, grips mirrors and switchgears are of the finest quality.
Nimble handling adequate cornering, and quick turning.
Mileage and economy.
Mileage in new bikes starts with around 60km/l and known to
reach 75-80 km/l by third servicing. 108km/l under standard test
conditions of the manufacturer.
Ride control switch allows fuel saving mode.
Proven highest mileage in 100cc category.
Four stroke air cooled single cylinder 99.27 cc squared under
engine burns fuel more efficiently and generates more power and
better torque.
Low end torque aids in gaining high mileage,
Fuel gauge allows greater control over fuel consumption.
Tires are good and long lasting.
Low maintenance costs.
Unique oil indicator.
Economic both in the short run (Price) and in the long run (mileage
and maintenance)
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CHAPTER 4
Dealer profile:-History of dealer.
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A Jain motor is the authorized dealer of Bajaj ltd. In davanagere city.
The firm came into existence due to the efforts of Sri Vinod Jain and
Ramesh Jain since 2 years.
The firm Jain motors is individual firm which came into being
September 2006 the firm is exclusive show room which is situated in
P.B. road near to Marwadi temple in davanagere under the name of
the “Jain Bajaj”. The show room is a spacious one which provides for
the exhibition and stocking motors serving is also rendered for the
benefit of customers.
Objectives of the firm.
The following are the objectives of the firm.
1. The market the various products coming form the house of
Bajaj Motors Ltd. In davanagere city.
2. To achieve improved sales of Bajaj bikes year after year.
3. To provide satisfaction to the customers by offering products of
Bajaj Motors in concise of like and taste of the customers.
4. To render different of sales service to the satisfaction of
customers.
5. To gain customer royalty.
6. To earn reasonable Project.
Human resources:-
The company has sufficient number of staff and workers in the show
room and services centre to render services to the customers.
Staff pattern:-
Directors:-
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1. Ramesh Jain.
2. Vinod Jain.
Sales executives:-
Mallikarjun
Praveen
Javeed
Santhosh
Vinay
AREA COVERED:-
The dealer firm is authorized by Bajaj and marketing its products in
Davanagere districts as there on no authorized dealers in these
districts.
Objectives of the dealer:-
To promote and sell the Honda vehicles.
To create good will for the firm.
To provide good service to the customers.
To make customer satisfied after the vehicle purchase.
Service provided by the dealer to the customer:-
The dealer provides a reminder call for its customer. The customer
whose free service is there has to come with in the due date
mentioned in the owner manual according to the rules a the company
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for that purpose the dealer provides three times reminder call for its
customer for free service.
Further the dealer also provided and opportunity to keep the good
relationship with customer by making an enquiry over the phone
regarding the service they have got in the service station.
If there is any problem in the vehicle the customer has to come to
service station and get the vehicle serviced properly.
Along with them there are nearly 10-15 workers in the center
who are provided with a good salary and other allowances.
Sales analysis of Jain Bajaj
Year of 206-07 Number of vehicles sold
September 315
October 458
November 568
December 535
January 598
February 618
Sales performance.
The sales performance of a business is basic function particularly in a
commercial concern. The volume and the value of the sales and the
consequent margin of profit ultimately give the size of your business
its pattern of organization the financial and person’s problems.
The sales management in the items applied to the process of
distribution the goods from the produce to the ultimate user of
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consumer. It covers selling advertising and sales promotion and risk
taking, one of the effective ways to improve in sales or in way are of
your life for that matter, is to model the behavior of what people who
are already successful doing it are doing.
How to improve sales performance.
Prospecting
Successful people spend 45% of their time in prospecting activities
that’s right, 45% cold calling networking researching new companies
and people to speak to is the single biggest area of time spent in
sales activity. The lesson here is that even once you are achieved a
certain level of success in sale. You can’t prospecting consistent
prospecting is one of the most important things you can do to get and
to stay successful.
Presenting
20% of the sales people spend time in front of prospectus
understanding what the prospectus does and presenting solutions
as to how their product or service can help the prospect.
Product knowledge
Another 20% of time is spent on activities and skills related to product
knowledge and product malleability there is an important distinction
between product knowledge and product malleability. Product
knowledge means understanding the technical side of what your
product or service does or how is works. For example if you were
selling silver products, product knowledge means that have basic
knowledge that you have a basic understanding of how to use of
silver in different products product malleability, on the other hand
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takes product knowledge to much higher level in the real of product
malleability, you spend time studying the real world. Application and
uses of your products or service. It means understanding how your
product can be adopted and use a in a variety of situation that may
not always be immediately obvious to the prospect.
Personnel and professional development
Successful people spend 15% of their time honing their skills
through classes, workshops, books, tapes, meeting with mentors and
any other things that will them improve.
2.3 Evaluation of sales performance
There are three reasons to evaluate or appraise the
performance of sales people.
They are:-
1. To measure performance against planned sales and marketing
objectives.
2. To distribute rewards for performance.
3. To guide the development of sales force.
Target for sales performance are set and they act as criteria for
comparison with the actual accomplishment sales quotas, expense
control, personnel development objectives are the casual target for
the purpose of evaluation. It is essential that are evaluation should be
forward looking and aims at future and improved performance.
Performance evaluation should be done periodically and promotion,
pay rise ,rewards should be offered to the deserving sales people
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forward looking to positive evaluating and control enable salesman to
severe self advancement or developments.
2.4 Effective sales performance measures.
Sales man’s performance can be measured by number of factors,
such as to ability to sell a satisfactory volume ability to sell at profit,
ability to sell at a low cost ability to plan and organize his time and
efforts ability to plan and organize his time and efforts, knowledge of
products policies customers and competition ability to attract and hold
customers etc.
CHAPTER – 5
MARKETING STRATEGY
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Marketing is a comprehensive term, which includes human
activity directed towards satisfying needs and wants once the need is
identified, the product or service is produced, stored, promoted,
transported, the terms of exchange negotiated, price fixed and
service assured. All these human activities will constitute marketing.
The marketing mix refers to the maximum efforts. The
combination, the designing and the integration of the elements, of,
marketing into a program of mix which on the basis of appraisal of the
market forces will best achieve the objectives of an enterprise.
The effective marketing mix is determined by the firm’s
management. The fundamental determinant of companies success is
the caliber of its management. Management may be defined as the
process of planning, organizing, directing, and evaluating the efforts
of a group of people towards a common goal.
MARKETING MIX
It is an important tool used by marketing to design the process
of marketing in an organization. It is a plan designed to analyses the
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marketing problems. The concept of marketing is useful in designing
a market one strategy to meet the uncontrollable or to nullify there
effects.
The marketing deals with the 4 important elements of marketing
mix i.e., (4P's).
1. Product Mix
2. Place Mix
3. Price Mix
4. Promotion Mix
NEW PRODUCT DEVELOPMENT
The company has adopted the following steps in developing
this new product.
A new product is the culmination of a process, a series of steps
beginning with generation of ideas and proceeding to the
commercialization of full scale marketing of the product. It is the
general process that conceives, develops and brings to the market
the new product. There are six logical steps in this creative process of
new product development Viz.
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1. Idea Generation:
The most keenly watched segment of the booming bike market
in India has to be the premium performance segment which very
many bike manufactures have always lusted after and debated about
getting into. However the cold hand of reality has made many shun it.
Some have been brave but haven't done a proper focused job & the
results obviously didn't do either the manufacture or the performance
segment any good because it threw up wrong reasons for the
segment not doing as well as it should have.
That the India bike user had got used to power outputs of around
12bhp and was looking for more was becoming more apparent by the
week and along with performance he was also demanding the latest
trendy styles and detailing while crucially, relegating full efficiency not
out of his orbit-lower down in this priorities behind his bike buying
decision.
Then there was the matter of style and biking being most
exciting segment, every Indian bike failed to deliver, until Hero Honda
tried to stir things up in the lions with its CBZ. This bike truly was a
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major departure from the standard Indian spec but it had staying with
problems of different kind.
So you can see why no Indian motor cycle manufactures. TVS-
Suzuki included dared to go in for a machine, which embodied the
three hiking highlights it was expounded on in the introduction of this
feature.
Then along come Bajaj Auto & gives as sheer heart-attack in
the most delightful way possible with a brace of performance
machines, which have in one, fell stroke completely taken Indian
hiking to an altogether new plane.
2. Screening:
Screening is the 2nd stage of product development that
eliminates the greatest number of ideas from further consideration. It
is the critical part of the development activity. That is, even though
the concept may be considered very marketable, it may be viewed as
inappropriate for a firm that is lacking specific resources needed to
produce and market it successfully.
Business analysis:
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The 3rd major step in the new product development is that of business
analysis. It is an in depth study of the estimated economic feasibility
of new product ideas. It is an attempt to predict the economic the
economic consequences of the product for the company as a whole,
it is assessing the profitability of a new product idea that helps
management in deciding whether to introduce the new product,
continue the development and the evaluation further or to drop the
idea. It is the evaluation of the product idea in-depth to determine its
financial competitive manufacturing and marketing viability in an
accepted business environment.
Steps in business analysis:
The three major steps are
a) Demand analysis
b) Cost analysis
c) Profitability analysis
3. Product development:
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During the development stage- The product idea is converted
into the tangible physical! Product. This involves the design and
formulation of the product and development of a technically, and
commercially viable method of manufacture. Product development is
a scientific and engineering task leading to the design and building of
prototype working models on one hand and functional testing on the
other.
Bajaj Platina is a 100 CC Motorcycle built by Bajaj Auto. It debuted
in 2006.
Bajaj Platina is the latest 100cc bike from Bajaj Auto to take on TVS
Star City. The cheaper version will come for Rs 34,500, while the
higher version of Bajaj Platina will cost Rs 36,000 (ex-showroom
prices, Delhi). Bajaj hopes to sell about 75,000-80,000 units of
Patinas a month.
The Bajaj Platina is based on the CT-100, but with a revised gearbox,
fresher body panels and optional alloy wheels. Bajaj also offers the
Bajaj Discover 112 in the entry level segment. The entry-level
segment is being strengthened by the arrival of the Bajaj Platina. The
company will use it new Pantnagar plant to build the Platina.
It is very much visible that all the body panels, fairings, electronics of
this bike are borrowed from the successful Bajar Wind 125 Worldbike.
It is debated whether it was a wise decision to cease the productions
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of Wind 125 & Caliber 115. Both were highly successful machines &
were the top selling models in their respective segment when the
production was cut. Both had exceptionally efficient & smooth
Kawasaki K-Tec engies. The smooth engines were quite uncommon
in India & were well received by the customers. The K-Tec engines
are no longer in use & Bajaj instead uses indigenously developed
powerplants.
Bajaj Platina comes in platinum silver colour with dazzling chrome
graphics. It has unique streak designed side panels and optoprism
headlens with clear lens blinkers. Platina's levers, grips, mirrors and
switchgear are of the finest quality, and add to its exquisiteness.
Manufacturer
Bajaj
Model Platina
Model Motorbike
Engine capacity (cc)
99.27
Transmission
4-DOWN
Starting Kick Weight (kg) 112 Top speed
(km/hr) 93
Fuel economy (km/litre)
74
Price (Rs) 38,621
Bajaj Auto has also announced plans to launch a dual-fuel bike which
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will run on CNG/LPG as well as petrol. The bike is under
development.
4. Test marketing:
Test marketing is the stage where the entire product
and .marketing Program is tried out for the first time in a small
number of welt chosen and authentic sales environment. Test
marketing is normally the fast step in the development process before
a new product is launched either on regional or an nation level,
obviously, test marketing is a means of minimizing the risk of national
or original launched-
5. Commercialization:
Commercialization is the actual introduction of the product into
the market place, with all of the related decisions and resource
commitments.
Commercialization is to implement the decision taken at earlier
stage & committing to the resources to implement new product
strategy in other words, raw-materials and components parts contacts
are to be made with the suppliers, channels of distribution are to be
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selected, manufacturing facilities equipment, process must be get in
operation sales people to be hired and trained, advertising program is
to be formulated. Thus, it is a commitment in terms of finance and
people. To achieve success in new product development following
are the guidelines.
1. Market requirements:
Successful innovators pay attention to the requirements of the
market. They undertake extensive and intensive market research.
2. Market intelligence:
Successful innovations pay close attention to all facts and
practice of marketing such as advertising, promotion, selling,
packaging, branding technical literature and so on.
3. Top management support:
Successful innovators have the wholehearted support of the
people at the top in the corporate hierarchy.
4. Good external communications:
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Successful innovators have an open mine and external
Communications. That is, they keep in good and constant contact
with institutions in science and technology.
5. Diligent development work:
Successful innovators tend to perform their development work
diligently and efficiently rather than more quickly.
The new product fails in the market because of the following
steps:-
1. Lack of product uniqueness
2. Poor planning
3. Poor timing
4 .Misguided enthusiasm
5. Product deficiencies
5.2 PRODUCT STRATEGY OR MIX
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The product is the focus of marketing and it efforts product is
the sum total of physical and psychological satisfaction it provides to
buyer.
Variables:
a. Product line and range
Product line is a group of closely related products which are
able to satisfy a class of need to be used together, to be sold to the
same consumer groups to be moved through same distribution
channels or fall within a given price ranges. Each firm has its own
product line.
Product range on other hand, speaks of depth of specialization
in terms of varieties based on consumer pockets and functional
requirements.
b. Product Design
The Marketing decision starts with designing the product in the
way, which is required by the target consumer. It is an important
factor in the sale of many products. The trend in product
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appearance is away from ornamentation and leaning towards greater
simplicity in form and construction products designed properly to
enhance their utility attractiveness of operation, safety and appeal etc
and increased sales volumes, etc.
c. Product quality
Establishment and control of quality standard is a basic step in
merchandising. These are established for products either by
agreements among producers or by law. These are based on factors
like colour texture finish, appearance etc.
Quality is an attribute, which is essential for a product to
service in the market. Bajaj Auto's are committed for the utilization of
the best and most appropriate technologies, applying the finest
manufacturing disciplines to consistently give customers the best
value for their money.
PLACE STRATEGY OR MIX
Place or distributions mix stands for the matching arrangement
for the smooth flow of goods and services from the producers to
consumers. It is concerned with place time and possession utilities.
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a) Transportation: A selection is to be made of the most efficient,
economical, rapid and dependable made of transport for the firms
products taking into account rail loads, motor trucks, inland
waterways and railways express. It is known fact that transport is
creating place utility that widens market and market ability for the
product of the firm.
b) Ware housing: Ware housing has its own place in distribution of
goods that created time utility by adjusting supply and demand
preserving or conditioning the product and obtaining more
favorable demand and market price. Today storage involves 4
functions in distributing the goods viz. Receiving, actually receiving
and checking, unloaded include goods transfer to warehouse,
selecting.
c) Inventory levels:
Merchandising is responsible not only for what to make available
but also to know how much to produce. In determining amount of
merchandise, to make for inventory past and current and the
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anticipated future sales for the product liner are to be considered.
It is dependent on economic condition.
d) Channels of distribution:
Every, manufacturer of producer. Is faced with the problem
of developing plans and policies involving the choice of channels or
channels of distribution for his products. These plans and policies are
related with the determine of the number of middlemen to be used.
Distribution and dealers to be complied on one hand and franchise
agreement stipulating the obligations of manufactures and
intermediaries and the legal implication involved in their relationship
on the other.
Bajaj auto's adopts good distribution policy to reach its product
to its customer. At the light in the process the products move
from
Manufacturing unit to brand office. From brand office to dealers
and finally, from dealers to the ultimate users i.e., customers, Jain
Bajaj receives the products from brand office.
5.5 PRICE STRATEGY FOR MIX
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Price is a marketing tool and helps in directing the product to a
specific consumer segment price is value of a product expressed in
terms of money. It is a powerful instrument in which both the buyers
and sellers are keenly interested. It is the price of product or a service
that ensures a decent return on investment, guarantees stable
economic structure creates maintains and
extends market and market share.
a) Price policies and strategies:
The price policies and strategies are guidelines and the flames
within which management administers prices so to match them to
market needs.
b) Terms of credit:
Credit by expanding a market can make new firms of
production economically worth while. The modem business is built
up and expansion is based on the credit. Credit it the breath of
modem marketing efforts no firm can think of surviving without this
credit. It is a means of sales promotion, its significance is in its
contribution to efficient selling.
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c) Terms of delivery: Delivery of the goods to the dealers and
customers is also of vital importance.
d) Margin: Margin, here refers to the difference between the final
price paid by the consumer and total cost incurred in making
available to them the product or service. This includes the margin of
dealers and producers.
The prices are fixed by the management of bajaj auto's the
dealer does not have authority to fix up the price of the product fixes
the prices he has to sell for that price which is fixed by the
management. The dealer only gets the commission on certain profit
from the company as per the agreement.
5.6 PROMOTION STRATEGY OR MIX
Promotion is a form of communication. In marketing effective
communication is absolutely necessary even though you have a good
quality and brand product, best package and also you offer a fair
price. People will not buy your product, if they have never heard of it
and they are simply unaware of its existence promotion efforts act as
a powerful tool of its entire marketing program.
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a) Advertising: Advertising is a very popular method of impersonal
communication using, its wide variety of media and media vehicles.
In planning advertising decisions must be made on the objectives
to be achieved the audiences to be reached etc.
b) Trade fairs and exhibitions: An exhibition is the huge
congregation of manufactures to dealers under a single roof for
displaying demonstrating and selling their products and a trade fair
is a mammoth gathering of prospects arranged by manufacturer
and the dealers where fun and frolic and entertainment are
prominent.
c) Public relations: It involves the installation and maintenance of
mutual understanding between a firm and all that are likely to
come in contract with it. There sections of society" are
customers, share holders administration staffs and general public
it attempts to portray the image and personality of organization. It
is an impression of delivery reciprocal understanding and goodwill.
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Thus, the above dealt concepts are very useful i.e., weapons
to make the product very powerful in market by this the product
can stand firmly in the market.
ADVERTISEMENT
Meaning
Advertising is a persuasive communication to potential
consumers or target buyers in the market, it is intended to influence
the buyers in the market and create and increase in sales.
Advertising is thus the method or mode of carrying a massage to
the customers or people to buy a product
5.70BJECTIVES OF ADVERTISING
The main goal of advertising is to stimulate exchange-sell
goods and services and create more consumption.
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Make consumers aware of the brand or product and create on
intention to buy."Change the attitude of the consumers from
disinterest in a product to a state of interest and desire to buy.
Inform the market of a new product or an improved product or
of an existing product and its uses or entirely new idea to
have a large market share.
Build an image of the product in the market and create a
permanent market.
Help personal selling through non-personal communication.
Support other sales promotion efforts.
Force middlemen to handle the product.
Publicize some change in the market strategy.
Counteract prejudice or substitution.
Group of customers. Advertising supports a sales man's call or
uncovers Potential customers.
Media of Advertising
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The following are the important advertising media
1. New papers: They are appropriate for announcing new products
and developments in existing products. They are suited to opportunity
market due to their frequency of publication.
2. Magazines: Magazines are designed to suit the reader. It has a
longer life and it also makes advertisement attractive.
3. Outdoor advertising: This is the oldest form of advertising and
products that need a wide appeal use this method. It is meant for
moving population. Some of kinds are posters- boards, neon signs,
sandwich men, car cards, sky writers, electric signs, etc.
AUDIO VISUAL ADVERTISING
Under this there are
a. Films: Film advertising is yet another medium of publicity
characterized by saved, motion, color and vision. It has wide
coverage. I this it is possible to demonstrate the product use.
b. Radio: It is also a mass advertising media but a non-visual one.
Commercial stations are step to help marketers to advertise their
product.
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c. Television: It is fast growing mass media and the message
reaches all homes having viewers, virtually adults and children are
the audience, message is conveyed through both eyes and ears.
CHAPTER 6
ANALYSIS AND INATERPITATION OF SURVEY DATA
Consumer survey analysis :-
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In order to know the opinion of user of “Bajaj Platina” model a
consumer survey was under taken 50 respondents were selected
based on random sampling method. The respondents selected
are raring ages of varying income groups and residing ages of
varying income groups and residing in different locations of the
city carefully designs questionnaire was prepared and given to the
selected respondents. The following is the analysis of survey of
50 respondents on different aspects of the bike.
Table 1
Showing the qualification of the respondents.
Qualification No. of
respondents
percentage
S.S.L.C 5 10
P.U.C. 6 12
Graduation 36 72
Post graduation 3 6
Total 50 100
As per the above 50 respondents 72% are graduates 6% are post
graduates and12% PUC and 10% are S.S.L.C.
Graph showing the qualification of the respondents.
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S.S.L.C
P.U.C.
Graduati
on
Post gra
duation
Total
0
20
40
60
80
100
120
140
160
10 12
72
6
100
percentageNo. of respondents
TABLE 2
The table showing occupation of the respondents.
Occupation No. of
respondents
Percentage
Student 30 60
Business 11 22
Profession 5 10
Employee 4 8
Total 50 100
Graph showing occupation of the respondents.
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1 20
20
40
60
80
100
120
30
60
510
48
50
100
OccupationStudentBusinessProfessionEmployeeTotal
Here the above table address that our of 50 respondents 60% are
students 22% are business 10% are profession and 8% are
employees.
Table 3 showing that monthly income of the respondents:-
Income in
rupees
No. of
respondents
Percentage
Below -5000 14 28
5000-10.000 15 30
10000-15000 7 14
15000 and
above
14 28
Total 50 100
Graph showing the income per month of respondents :-
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14
15
714
50
No. of respondents
Below -50005000-10.00010000-15000 15000 and aboveTotal
Out of 50 respondents the income level of 28% is below 5000 and
is below 5000 is 30% of 5000-10000 and 14% is 10000-15000
and 28% is 15000 and above.
Table number 4
The table showing the classification of respondents on the basis
of source of information:-
Source of
information
No. of
Respondents
Percentage
Advertisements 30 60%
Dealer’s 10 20%
Friends 7 14%
News papers 3 6%
Total 50 100
Graph showing the classification of recordation’s on the basis of
source of information
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Adver-tisements
Total0
10
20
30
40
50
60
70
80
90
100
60% 20% 14% 6%
10000%
No. of Respondents Percentage
Table Number 5
The table showing the factor influencing the purchase of “Bajaj
Platina”
Factors No. of
respondents
Percentage
Price 6 12
Brand Image 6 12
Performance 19 38
Outlook and
design
13 26
Technology 6 12
Total 50 100
Graph showing the influencing factor where purchasing a “Bajaj
Platina”
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1 20
20
40
60
80
100
120
140
160
180
200
50
100TotalTechnologyOutlook and designPerformanceBrand Image Price Factors
Out of 50 respondents price influenced 12% brand image 12%
performance 38% out look and design 26% and technology 12%
Table 6
The table addresses the inferior factor:-
Showing consumer opinion regarding price:-
Price No. of
respondents
Percentage
High 12 24
Reasonable 36 72
Low 2 4
Total 50 100
THE GRAPH SHOWING CONSUMER OPINION REGARDING
PRICE:-
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36
2
50
ReasonableLow Total
out of 50 respondents 24% says that the price is high and 4%
says is low and the range remaining 72% says is reasonable.
Table 7
Showing the superior factor and inferior factor in “Bajaj Platina”
Factor No. of
respondents
Percentage%
Low period 3 6
Performance 24 48
Outlook and
design
10 20
After sales and
service
4 8
Total 41 82
The graph showing superior factor and inferior factor in “Bajaj
platina”
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0.5 1 1.5 2 2.5 3 3.5 4 4.5 5 5.50
10
20
30
40
50
60
70
80
90
1
1
1
1
1
No. of respondentsPercentage%
Table 8
Factors No. of
respondents
Percentage
Highly priced 1 2
Low
performance
1 2
Outlook and
design
4 8
After sales and
service
3 6
Total 9 6
The graph showing the inferior factor:-
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0123456789
1 1
43
9
2 2
8
6 6
No. of respondentsPercentage
Out of the respondents found inferior factor in that in 2% found
that the highly period 2% low performance 8% found that outlook
and design and 6% found sales and service.
Table no.9
Showing consumer opinion regarding complaint in “Bajaj
Platina”
Opinion No. of
respondents
Percentage
Yes 25 50
No 25 50
Total 20 100
the graph showing consumer opinion regarding complaint in
“Bajaj platina”
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Yes No Total0
20
40
60
80
100
120
50 50
100
PercentageNo. of respondents
TABLE 10
Showing consumer opinion regarding after sales and services
from the dealer:-
Opinion No. of respondents percentage
Satisfactory 44 88
Un Satisfactory 6 12
Total 50 12
Satisfactory
Un Satisfactory
Total
0 20 40 60 80 100 120 140
88
12
12
No. of respondentspercentage
CHAPTER 7
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SUGGESSTIONS AND CONCLUSIONS:-SUGGESTIONS:-
1) As the bike suffers from the few problems like fuel efficiency.
The respondents suggest that the company should take steps to
improve the fuel efficiency and other problems of the bike.
2) Some respondents are the opinion that their is problem of good
grip in the tyers used. Hence that they recommended for charge
to provide better road grip.
3) Respondents suggest that the company should take initiative in
selling up more number of authorized services centers in
different locality of the city.
4) Respondents feel that the price are “Bajaj Platina” model is high
and suggested that Is should be brought down so that more
people can purchase it.
5) Few of the respondents are of the opinion that the owners sales
service of the dealer is not up to their expectation. Hence that
the dealer’s should consider bringing improvement is their
services to their consumers.
6) Frequent changes of model are not like by the respondents.
7) It is also suggested that company should open an retail outlets in
different part of city for the distribution of spare parts.
Questionnaire
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Dear Sir,
I am happy to introduce myself as a Naveen Kumar B.G. studying final
year B.B.M in A.R.G. College of arts and commerce davanagere. I
have undertaken a project work entitled “marketing of Bajaj
Platina” in davanagere city” with special reference to Jain Bajaj”
Could you speak a few minutes in answering the following questions?
The information given by you will be used only for my academic
purpose your identity will be kept confidential.
Thanking you,
yours faithfully.
Naveen B.G.
Questionnaire
Please mention whatever [ ] applicable.
1. Name :
2. Address :
3. Qualification :
a) S S L C b) P.U.C.
c) Graduation d) Post graduation
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4) Occupation
a) Student b) Business
c) Profession e) Employee
Other’s please specify___________________
5) Income of family per month.
a) Below 5000 b) 5000-10,000
c) 10,000-15,000 c) 15000 & above
6) Do you have any two wheelers (Bike?)
a) Yes b) No
7) If yes which bike you are having
a) Bajaj Platina b) Hero Honda
d) Passion d) Pulsor
8) Do you have own Bajaj Platina.
a) Yes b) No
9) If yes how did you come to know about this product?
a) Advertisement b) dealer
c) Friends d) News papers
10) What factor do you consider while purchasing Bajaj Platina vehicle?
a) Price b) Brand image
c) Performance and mileage d) Design and outlook
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e) Technology
11) What is your opinion about the price of Bajaj Platina
a) High b) Reasonable c) Low
12) Do you find any superior factor in Bajaj Platina against other?
a) Yes b) No
13) If yes which superior factor do you consider?
a) Performance b) Low priced
c) After sales and service d d) Outlook and design
14) If no which inferior factor.
A) Highly priced b) Low mileage
c) Pick up d) Low pick up
15) Do you have complaint in Bajaj Platina Bike?
a) Yes b) No
16) If yes how often
a) Rarely b) Frequently
c) Occasionally
17) What is your opinion about the ‘after sales and service from dealer?
a) Satisfactory b) unsatisfactory
18) Do you recommended this brand to the potential buyer
a) yes b) No
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19) If ‘Yes’ mention the reasons-----------------------------
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----------------------------------------------------------------------20) If ‘No’ Please share -----------------------------------------
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21) Your suggestions to the company?
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22) Your suggestions to the dealer
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Place: - Davanagere
Date :- signature,
naveen B.G.
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Biblography
Marketing management = Philip kotler
C.N Sonnataki
Marketing salesmanship = Ramaswamy.
and advertising
Encyclopedia = Britannica Encyclopedia
Website = WWW.bajajautos.com
Magzines = Auto car march 2008.
A.R.G college of arts & commerce