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PROJECT REPORT OF RESEARCH METHODOLOGY ON
COMPARATIVE STUDY
OF
Sales Promotions
on
BAJAJ V/S HERO HONDA
SUBMITED TO SUBMITED BYProf. Neha bansal Vishal jaggi
Roll No.820375073 MBA 4th Semester
1
CERTIFICATE
This is to certify that Mr. Vishal jaggi has completed his project
report title “Comparative Study of Bajaj V/S Hero Honda” under my
supervision. To the best of my knowledge and belief this is his original work
and this, wholly or partially, has not been submitted for any degree of this or
any other University.
Date: Prof. Neha bansal
2
ACKNOWLEDGEMENT
The research on “Comparative Study between Bajaj and Hero
Honda” has been given to me as part of the curriculum in 2-Years Masters
Degree in Business Administration.
I have tried my best to present this information as clearly as possible
using basic terms that I hope will be comprehended by the widest spectrum
of researchers, analysts and students for further studies.
I have completed this study under the able guidance and supervision
of Prof. Neha bansal; I will be failed in my duty if I do not acknowledge the
esteemed scholarly guidance, assistance and knowledge. I have received
from them towards fruitful and timely completion of this work.
Mere acknowledgement may not redeem the debt I owe to my parents for
their direct/indirect support during the entire course of this project.
I also thankful to my friend who helped me a lot in the completion of
this project.
Vishal jaggi
4
INDEX
Sr No. Particulars Page no
1. OBJECTIVES 6
2. HISTORY OF BAJAJ 7 - Profile- Bajaj Intro- Company History- Timeline of new releases
3. HISTORY OF HERO HONDA 14 - Company Profile
4. RESEARCH METHODOLOGY 23- Data Source- Research Approach- Sampling unit- Data Completion and Analysis- Scope
5. LIMITATION OF RESEARCH STUDY 25
6. ANALYSIS AND INTERPRETATION 27
7. CONCLUSION 39
8. RECOMMENDATION 41
9. BIBLIOGRAPHY 43
10. ANNEXURE 45
5
OBJECTIVES:-
1. To know the market share of Bajaj & Hero Honda.
2. To know the perception of customers regarding bikes.
3. To determine the customers satisfaction regarding bikes.
4. To determine the factors influencing the choice of customers regarding bikes.
6
7
Bajaj Auto limited is one of the largest two wheeler manufacturing company in
India apart from producing two wheelers they also manufacture three wheelers.
The company had started way back in 1945. Initially it used to import the two
wheelers from outside, but from 1959 it started manufacturing of two wheelers in
the country. By the year 1970 Bajaj Auto had rolled out their 100,000th vehicle.
Bajaj scooters and motor cycles have become an integral part of the Indian
milieu and over the years have come to represent the aspirations of modern
India. Bajaj Auto also has a technical tie up with Kawasaki heavy industries of
Japan to produce the latest motorcycles in India which are of world class quality
The Bajaj Kawasaki eliminator has emerged straight out of the drawing board of
Kawasaki heavy industries. The core brand values of Bajaj Auto limited includes
Learning, Innovation, Perfection, Speed and Transparency.
Bajaj Auto has three manufacturing units in the country at Akurdi, Waluj and
Chakan in Maharashtra, western India, which produced 2,314,787 vehicles in
2005-06. The sales are backed by a network of after sales service and
maintenance work shops all over the country.
Bajaj Auto has products which cater to every segment of the Indian two wheeler
market Bajaj CT 100 Dlx offers a great value for money at the entry level.
Similarly Bajaj Discover 125 offers the consumer a great performance without
making a big hole in the pocket.
8
PROFILE:
Founder Jamnalal Bajaj
Year of Establishment 1926
Industry Automotive - Two & Three Wheelers
Business Group The Bajaj Group
Listings & its codes BSE – Code: 500490; NSE - Code: BAJAJAUTO
Presence Distribution network covers 50 countries.Dominant presence in Sri Lanka, Bangladesh, Columbia, Guatemala, Peru, Egypt, Iran and Indonesia.
Joint Venture Kawasaki Heavy Industries of Japan
Registered & Head Office Akurdi Pune - 411035IndiaTel.: +(91)-(20)-27472851 Fax: +(91)-(20)-27473398
Works Akurdi, Pune 411035 Bajaj Nagar, Waluj Aurangabad 431136
Chakan Industrial Area, Chakan, Pune 411501
E-mail [email protected]
Website www.bajajauto.com
9
Bajaj Autos Ltd.
Bajaj Auto Limited
Type Public
Founded 1945
Headquarters Pune, India
Key people Rahul Bajaj (Chairman)
RevenueRs. 1,01,063 billion (2006) or USD 1.87
billion
Net income Rs. 17,016 billion
Employees …..
Website www.bajajauto.com
Bajaj Auto is a major Indian automobile manufacturer. It is India's largest and the
world's 4th largest two- and three-wheeler maker. It is based in Pune, Maharashtra, with
plants in Waluj near Aurangabad, Akurdi and Chakan, near Pune. Bajaj Auto makes
motorscooters, motorcycles and the auto rickshaw.
10
Company's history
Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj Trading Corporation Private Limited. It started off by selling imported two- and three-wheelers in India. In 1959, it obtained license from the Government of India to manufacture two- and three-wheelers and it went public in 1960. In 1970, it rolled out its 100,000th vehicle. In 1977, it managed to produce and sell 100,000 vehicles in a single financial year. In 1985, it started producing at Waluj in Aurangabad. In 1986, it managed to produce and sell 500,000 vehicles in a single financial year. In 1995, it rolled out its ten millionth vehicle and produced and sold 1 million vehicles in a year.
Timeline of new releases
1971 - three-wheeler goods carrier 1972 - Bajaj Chetak 1976 - Bajaj Super 1977 - Rear engine Autorickshaw 1981 - Bajaj M-50 1986 - Bajaj M-80, Kawasaki Bajaj KB100 1990 - Bajaj Sunny 1994 - Bajaj Classic 1995 - Bajaj Super Excel 1997 - Kawasaki Bajaj Boxer, Rear Engine Diesel Autorickshaw 1998 - Kawasaki Bajaj Caliber, Legend(India's first four-stroke scooter) 2000 - Bajaj Saffire 2001 - Eliminator, Pulsar 2003 - Caliber115, Bajaj Wind 125, Bajaj Pulsar 2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder Gear, Bajaj
Discover DTS-i 2005 - Bajaj Wave, Bajaj Avenger, Bajaj Discover 2006 - Bajaj Platina 2007 - Bajaj Pulsar-200
Some of the models that Bajaj makes (or has made) are:
Scooters
o Bajaj Sunny o Bajaj Chetak o Bajaj Cub o Bajaj Super o Bajaj Wave o Bajaj Legend
11
Motorcycles
o Kawasaki Eliminator
o Bajaj Pulsar
o Bajaj Kawasaki Wind 125
o Bajaj Boxer
o Bajaj CT 100
o Bajaj Platina
o Bajaj Caliber
o Bajaj Discover
o Bajaj Avenger
Upcoming Models
Bajaj Pulsar 220 DTS-Fi
Bajaj Krystal
Bajaj Blade
Bajaj Sonic
New Image
The company, over the last decade has successfully changed its image from a scooter
manufacturer to a two wheeler manufacturer, product range ranging from Scooterettes to
Scooters to Motorcycle. Its real growth in numbers has come in the last 4 years after
successful introduction of a few models in the motorcycle segment.
The company is headed by Rahul Bajaj who is worth more than US$1.5 billion.
12
13
India has the largest number of two wheelers in the world with 41.6 million vehicles. India has a mix of 30 percent automobiles and 70 percent two wheelers in the country. India was the second largest two wheeler manufacturer in the world starting in the 1950’s with the birth of Automobile Products of India (API) that manufactured scooters. API manufactured the Lambrettas but, another company, Bajaj Auto Ltd. surpassed API and remained through the turn of the century from its association with Piaggio of Italy (manufacturer of Vespa).
The license raj that existed between the1940s to1980s in India, did not allow foreign companies to enter the market and imports were tightly controlled. This regulatory maze, before the economic liberalization, made business easier for local players to have a seller’s market. Customers in India were forced to wait 12 years to buy a scooter from Bajaj. The CEO of Bajaj commented that he did not need a marketing department, only a dispatch department. By the year 1990, Bajaj had a waiting list that was twenty-six times its annual output for scooters.
The motorcycle segment had the same long wait times with three manufacturers; Royal Enfield, Ideal Jawa, and Escorts. Royal Enfield made a 350cc Bullet with the only four-stroke engine at that time and took the higher end of the market but, there was little competition for their customers. Ideal Jawa and Escorts took the middle and lower end of the market respectively.
In the mid-1980s, the Indian government regulations changed and permitted foreign companies to enter the Indian market through minority joint ventures. The two-wheeler market changed with four Indo-Japanese joint ventures: Hero Honda, TVS Suzuki, Bajaj Kawasaki and Kinetic Honda. The entry of these foreign companies changed the Indian market dynamics from the supply side to the demand side. With a larger selection of two-wheelers on the Indian market, consumers started to gain influence over the products they bought and raised higher customer expectations. The industry produced more models, styling options, prices, and different fuel efficiencies. The foreign companies new technologies helped make the products more reliable and with better quality. Indian companies had to change to keep up with their global counterparts.
14
Hero Honda Motorcycle Ltd.
Type Public company BSE:HEROHONDA MFounded January 19, 1984 in Gurgaon, Haryana, IndiaHeadquarters Haryana, India
Key people
Om Prakash Munjal, Founder
Mr. Brijmohan Lall Munjal, ChairmanMr. Toshiaki Nakagawa, Joint Managing
Director
Mr. Pawan Munjal, Managing DirectorIndustry AutomotiveProducts Motorcycles, ScootersRevenue U$ 2.8 billionWebsite http://www.herohonda.com/site/home/home.asp
15
HERO HONDA HEADQUARTERS
Hero Honda Motorcycles Limited is an Indian manufacturer of motorcycles and scooters. Hero Honda is a joint venture that began in 1984 between the Hero group of India and Honda from Japan. It has been the world's biggest manufacturer of 2-wheeled motorized vehicles since 2001, when it produced 1.3 million motorbikes in a single year. Hero Honda's Splendor is the world's largest selling motorcycle[citation needed]. Its 2 plants are in Dharuhera and Gurgaon, both in Haryana, India. It specializes in dual use motorcycles that are low powered but very fuel efficient.
Models
Bikes
Hero Honda Splendor Plus
Hero Honda Passion Plus
Hero Honda Karizma
Hero Honda CBZ
Hero Honda Super Splendor
Hero Honda CD Dawn
Hero Honda CD Deluxe
Hero Honda Achiever
Hero Honda Glamour
Hero Honda Ambition
Hero Honda "Splendor" Model
16
Company Profile
“Hero”, is the brand name used by the Munjal brothers in the year 1956 with the flagship company Hero Cycles. The two-wheeler manufacturing business of bicycle components had originally started in the 1940’s and turned into the world’s largest bicycle manufacturer today. Hero, is a name synonymous with two-wheelers in India today. The Munjals roll their own steel, make free wheel bicycle critical components and have diversified into different ventures like product design. The Hero Group philosophy is: “To provide excellent transportation to the common man at easily affordable prices and to provide total satisfaction in all its spheres of activity”. The Hero group vision is to build long lasting relationships with everyone (customers, workers, dealers and vendors). The Hero Group has a passion for setting higher standards and “Engineering Satisfaction” is the prime motivation, way of life and work culture of the Group.
In the year 1984, Mr. Brijmohan Lal Munjal, the Chairman and Managing Director of Hero Honda Motors (HHM), headed an alliance between the Munjal family and Honda Motor Company Ltd. (HMC). HHM Mission Statement is: “We, at Hero Honda, are continuously striving for synergy between technology, systems, and human resources to provide products and services that meet the quality, performance, and price aspirations of our customers. While doing so, we maintain the highest standards of ethics and societal responsibilities, constantly innovate products and processes, and develop teams that keep the momentum going to take the company to excellence in the new millennium”. This alliance became one of the most successful joint ventures in India, until the year 1999 when HMC had announced a 100% subsidiary, Honda Motorcycle & Scooter India (HMSI). This announcement caused the HHM stock price to decrease by 30 percent that same day. Munjal had to come up with some new strategic decisions as, HMSI and other foreign new entry companies were causing increased intensity of rivalry for HHM.
== Growth == The business growth of Hero Honda has been phenomenal throughout its early days. The Munjal family started a modest business of bicycle components. Hero Group expanded so big that by 2002 they had sold 86 million bicycles producing 16000 bicycles a day. Today Hero Honda has an assembly line of 9 different models of motorcycles available. It holds the record for most popular bike in the world by sales for Its Splendor model. Hero Honda Motors Limited was established in joint venture with Honda Motors of Japan in 1984, to manufacture motorcycles. It is currently the largest producer of Two Wheelers in the world. It sold 3 million bikes in the year 2005-2006. Recently it has also entered in scooter manufacturing, with its model PLEASURE mainly aimed at girls. The Hero Group has done business differently right from the start and that is what has helped them to achieve break-through in the competitive two-wheeler market. The Group's low key, but focused, style of management has earned the company plaudits amidst investors, employees, vendors and dealers, as also worldwide recognition.
The growth of the Group through the years has been influenced by a number of factors:
17
Just-in-Time
The Hero Group through the Hero Cycles Division was the first to introduce the concept of just-in-time inventory. The Group boasts of superb operational efficiencies. Every assembly line worker operates two machines simultaneously to save time and improve productivity. The fact that most of the machines are either developed or fabricated in-house, has resulted in low inventory levels. In Hero Cycles Limited, the just-in-time inventory principle has been working since the beginning of production in the unit and is functional even till date.. This is the Japanese style of production and in India; Hero is probably the only company to have mastered the art of the just-in-time inventory principle.
Ancillarisation
An integral part of the Group strategy of doing business differently was providing support to ancillary units. There are over 300 ancillary units today, whose production is dedicated to Hero's requirements and also a large number of other vendors, which include some of the better known companies in the automotive segment. Employee Policy:
Another Striking feature within the Hero Group is the commitment and dedication of its workers. There is no organized labor union and family members of employees find ready employment within Hero. The philosophy with regard to labor management is "Hero is growing, grow with Hero." When it comes to workers' benefits, the Hero Group is known for providing facilities, further ahead of the industry norms. Long before other companies did so, Hero was giving its employees a uniform allowance, as well as House Rent Allowance (HRA) and Leave Travel Allowance (LTA). Extra benefits took the form of medical check-ups, not just for workers, but also for the immediate family members.
Financial Planning
The Hero Group benefits from the Group Chairman's financial acumen and his grasp on technology, manufacturing and marketing. Group Company, Hero Cycles Limited has one of the highest labor productivity rates in the world. In Hero Honda Motors Limited, the focus is on financial and raw material management and a low employee turnover.
Quality
Quality at Hero is attained not just by modern plants and equipment and through latest technology, but by enforcing a strict discipline. At the Group factories, attaining quality standards is an everyday practice - a strictly pursued discipline. It comes from an amalgamation of the latest technology with deep-rooted experience derived from nearly four decades of hard labor. It is an attitude that masters the challenge of growth and change - change in consumers' perceptions about products and new aspirations arising from a new generation of buyers.
18
Constant technology up gradation ensures that the Group stays in the global mainstream and maintains its competitive edge. With each of its foreign collaborations, the Group goes onto strengthen its quality measures as per the book. The Group also employs the services of independent experts from around the world to assist in new design and production processes.
Diversification
Throughout the years of enormous growth, the Group Chairman, Mr. Lall has actively looked at diversification. A considerable level of backward integration in its manufacturing activities has been ample in the Group's growth and led to the establishment of the Hero Cycles Cold Rolling Division, Munjal and Sunbeam Castings, Munjal Auto Components and Munjal Showa Limited amongst other component-manufacturing units.
Then there were the expansion into the automotive segment with the setting up of Majestic Auto Limited, where the first indigenously designed moped, Hero Majestic, went into commercial production in 1978. Then came Hero Motors which introduced Hero Puch, in collaboration with global technology leader Steyr Daimler Puch of Austria. Hero Honda Motors was established in 1984 to manufacture 100 cc motorcycles.
The Hero Group also took a venture into other segments like exports, financial services, information technology, which includes customer response services and software development. Further expansion is expected in the areas of Insurance and Telecommunication.
The Hero Group's phenomenal growth is the result of constant innovations, a close watch on costs and the dynamic leadership of the Group Chairman, characterized by a culture of entrepreneurship, of right attitudes and building stronger relationships with investors, partners, vendors and dealers and customers
19
20
RESEARCH METHODOLOGY
It is well known fact that the most important step in marketing research process is to define the problem. Choose for investigation because a problem well defined is half solved. That was the reason that at most care was taken while defining various parameters of the problem. After giving through brain storming session, objectives were selected and the set on the base of these objectives. A questionnaire was designed major emphasis of which was gathering new ideas or insight so as to determine and bind out solution to the problems.
DATA SOURCE
Research included gathering both Primary and Secondary data. Primary data is the first hand data, which are selected a fresh and thus happen to be original in character. Primary Data was crucial to know various customers and past consumer views about bikes and to calculate the market share of this brand in regards to other brands.
Secondary data are those which has been collected by some one else and which already have been passed through statistical process. Secondary data has been taken from internet, newspaper, magazines and companies web sites.
RESEARCH APPROACH
The research approach was used survey method which is a widely used method for data collection and best suited for descriptive type of research survey includes research instrument like questionnaire which can be structured and unstructured. Target population is well identified and various methods like personal interviews and telephone interviews are employed.
SAMPLING UNIT
It gives the target population that will be sampled. This research was carried in chandigarh
These were 100 respondents.
DATA COMPLETION AND ANALYSIS
After the data has been collected, it was tabulated and findings of the project were presented followed by analysis and interpretation to reach certain conclusions.
21
SCOPE
My project was based on the Comparative Study of Bajaj V/S Hero Honda and data was taken in the Chandigarh only.
22
LIMITATIONS
1. Research work was carried out in Gwalior only the finding may not be applicable to the other parts of the country because of social and cultural differences.
2. The sample was collected using connivance-sampling techniques. As such result may not give an exact representation of the population.
3. Shortage of time is also reason for incomprehensiveness.
4. The views of the people are biased therefore it doesn’t reflect true picture.
23
Introduction
24
Objectives of Sales Promotion
The specific objectives set for sales promotions will vary with the type of the target
market. For consumer promotions, objectives include encouraging purchasing of larger
sized units, building trial among non-users and attracting switchers away from the
competitor’s brands. For trade promotions, objectives may include; including retailers to
carry new items and higher level of inventory, encouraging off-seasonal buying, of-
setting competitive promotions, building brand loyalty of retailers and gaining entry into
new retail outlets. The sales force promotions help in encouraging support of a new
product or model, encouraging more prospecting and stimulating off-seasonal sales. But
most importantly, sales promotion should be focused on consumer relationship building.
Sales Promotion Tools
Many tools can be used to accomplish sales promotion objectives. Descriptions of the
main promotional tools are as follows;
Consumer Promotion Tools
The main consumer promotion tools are as follows;
Samples:
They are offers of a trial amount of a product. It consists of inviting prospective
purchasers to try the product without cost or at a lower cost in the hope that they
will buy the product. Samples may be free or discounted.
Coupons:
Coupons are certificates that give buyers a saving when they purchase a specified
product. Coupons can be mailed, placed in advertisements or included with other
products.
Rebates:
Rebate is also known as cash refund offers. Rebates are offers to refund part
of the purchase price of a product to its customers who send a proof of
25
purchase to the manufacturer. These are like coupons except that the price
reduction occurs after the purchase and not at the point of sale.
Price Packs:
Cents-off deals or price packs offer consumers savings by way of reducing
prices that are marked by the producer directly on the package.
Premiums:
These are the goods offered either free or at a low cost as an incentive
to buy a product. Premiums may be in-pack or on-pack (outside the pack).
Prizes:
They are offers of chance to win something such as cash, trips or goods – by luck
or through extra efforts. Contests of talent and sweepstakes or draws the most popular
prize offering promotions.
Tie-in Promotions:
Tie-in promotions involve two or more brands or companies that team up on
coupons, refunds or contests to increase their pulling powers.
Cross Promotions:
Cross promotions involve using one brand to advertise non-competing brand.
Advertising Specialties:
These are useful articles imprinted with an advertiser’s name, given as gifts to
consumers.
Patronage Rewards:
They are cash or other awards for the regular use of company’s products or services.
They are values (in cash otherwise) that are proportional to one’s patronage of a
certain vendor or a group of vendors. They aim at building brand loyalty.
PoP Promotions:
Point of purchase (PoP) includes displays and demonstrations that take place at the
point of purchase or sale.
26
Trade Promotion Tools
More money is spent by companies on trade promotion (58%) than on consumer
promotions (42%). The major trade promotion tools are as follows;
Discounts:
It is also known as price-off or off-invoice or off-list. Discounts price cut off the list
price on a particular quantity purchased during a stated time.
Allowances:
They are the amount offered in return for an agreement by the retailer to feature the
manufacturer’s products in some way; displays, advertising or otherwise.
Free Goods:
Free goods are the extra merchandise offered to middlemen who buy a specific
amount of a product.
Companies also offer push money and specialty advertising items to the middlemen.
Business Promotion Tools
Companies spend huge amount on promotions focused on industrial consumers. The
major business promotion tools are as follows;
Trade Shows and Conventions.
Sales Contests.
Clearly, sales promotions play an important role in the total promotion mix. To use it
well, the marketer must define the sales promotion objectives, select the best tools, design
the sales promotion program, pretest and implement the program and evaluate its results.
27
Q1) Which bike do you have?
Hero Honda 47Bajaj 38Any other 15
Hero honda
Bajaj
Any other
Q2) Which Model do you Have?Bajaj
28
Hero HondaSplender 21 CT 100 7Passion 13 Discover 12Karizma 7 Pulsar 11
Any other 6 Any other 8
0
5
10
15
20
25
1
Model Name
No
of
Per
son
s Hero Honda
Splender
Passion
Karizma
Any other
0
2
4
6
8
10
12
14
1
Model Name
No
of
Per
son
s Bajaj
CT 100
Discover
Pulsar
Any other
Q3) In which family Income level do you Fall?
100000-200000 22
29
200000-300000 45300000-400000 23above 400000 10
0
10
20
30
40
50
1
Income level
No
of P
erso
ns
100000-200000
200000-300000
300000-400000
above 400000
Q4) For how long do you own a bike?
0-1 year 34
30
1-2 year 292-3 year 26above 3 year 11
0
10
20
30
40
No of Persons
1
No of years
0-1 year
1-2 year
2-3 year
above 3 year
Q5) For what purpose do you use your Motor Bike?Hero Honda Bajaj
31
Office Purpose 9 4Personal purpose 13 15Joy Purpose 19 16Other 6 3
0
5
10
15
20
OfficePurpose
Personalpurpose
JoyPurpose
Other
Purpose
No
of P
erso
ns
Hero Honda
Bajaj
Q6) How do you come to know about this Motor Bike?Bajaj
32
Hero HondaNewspaper 4 2
Television 23 16
Magazine 2 1
Friends & Relative 18 19
0
5
10
15
20
25
Hero Honda Bajaj
Name of Company
No
of
Pers
ons
New spaper
Television
Magzine
Friends & Relative
Q7) Does Advertisement Influence your decision in choosing a Motor Bike?
Yes 87%
33
No 5%Cant say 8%
Yes
No
Cant say
Q8) Do you have full knowledge about Bikes before buying?
Hero Honda Bajaj
34
Yes 25 23
No 22 15
0
5
10
15
20
25
30
Hero Honda Bajaj
Company Name
No
of
per
son
s
Yes
No
Q9) Which Factor below Influence your decision?
Hero Honda Bajaj
35
Price 72% 78%Mileage 78% 64%Quality 65% 48%Resale Value 40% 28%Status symbol 10% 7%
0%
20%
40%
60%
80%
100%
Hero Honda Bajaj
Company Name
No
of
Per
son
s
Price
Mileage
Quality
Resale Value
Status symbol
Q10) How would you rate the following factors of Bikes with respect to different company?
36
Hero Honda Bajaj
Mileage 74% 72%Price 68% 65%Pick up 70% 80%Maintenance 58% 62%Look & Shape 85% 80%Brand Image 53% 55%
0%
20%
40%
60%
80%
100%
Hero Honda Bajaj
Company Name
No
of
Per
son
s Mileage
Price
Pick up
Maintenance
Look & Shape
Brande Image
Q11) If new Bike with good features comes in, then would you like to change your bike?
37
Hero Honda Bajaj
Yes 19 21No 17 14Cant say 11 3
0
5
10
15
20
25
Yes No Cant say
Views
No
of
Per
son
s
Hero Honda
Bajaj
38
39
Conclusion
1. Most of the Pulsar, CBZ & Karizma are purchased by young generation
18 to 30 because they prefer stylish looks and rest of the models of
Hero Honda are purchased more by daily users who needs more
average of bikes than looks.
2. Hero Honda is considered to be most fuel-efficient bike on Indian
roads.
3. Service & Spare parts are available throughout India in local markets
also.
4. While buying a motorcycle, economy is the main consideration in form
of maintenance cost, fuel efficiency.
5. Majority of the respondent had bought their motorcycle more than 3
years.
40
41
RECOMMENDATIONS
1. Bajaj should introduce some more models having more engine power.
2. Hero Honda should think about fuel efficiency in case of upper segment bikes.
3. More service centers should be opened.
4. Maintenance cost and the availability of the spare parts should also be given due importance.
5. They also introduce some good finance/discount schemes for students.
6. The price should be economic.
42
43
BIBLIOGRAPHY
1. www.herohonda.com
2. www.google.com
3. www.bajaj.com
4. www.twowheeler.com
5. www.extrememachines.com
44
QUESTIONNAIRE
NAME: - ………………………………………………
CONTACT NO ……………………………………….
45
AGE:- 15-20 20-25
25-30 Above 30
OCCUPATION:- Businessman Employee
Student Other
Q1) Which Bike do you have?
Hero Honda Bajaj Any Other
Q2) Which Model do you have?
Hero Honda: - Splendor Passion
Karizma Other
Bajaj: - CT 100 Discover
Pulsar Other
Q3) In which Family Income do you Fall?
100000-200000 200000-300000
300000-400000 Above 400000
Q4) For how long do you own a Bike?
0-1 year 1-2 year
2-3 year above 3 years
Q5) For what purpose do you use your Motor Bike?
Office Purpose Personal Purpose
Joy Purpose OtherQ6) How do you come to know about this Motor Bike?
Newspaper Television
Magazines Friends/Relatives
46
Q7) Does Advertisement Influence your decision in choosing a Motor Bike?
Yes No Can’t say
Q8) Do you have full knowledge about Bikes before buying?
Yes No
Q9) Which factor below influence your decision?
Price Mileage Quality
Resale Value Status Symbol
Q10) How would you rate the following factors of bikes with respect to different companies?
Hero Honda Bajaj
Mileage
Price
Pick up
Maintenance
Look/Shape
Brand Image
Q11) In new bike with good feature comes in, then would you like to change your bikes?
Yes No Can’t say
Q12) Any Suggestions for Company ………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………
Date: (Signature)
47
