BAI CUA BE THAO

8/7/2019 BAI CUA BE THAO

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Cng ty NTT GVHD: Nguyn Thanh Lim

Mc lc

i-Appli: i-mode vi Java........................................................................37i-area: Location Service.........................................................................37I-motion : Dynamic Video Content ......................................................37Tnh nng ny dng ch cc chng trnh phn phi video i-mode in thoi di ng thit b u cui v ni dung. Cc thng tinlin lc gi tc cao ca FOMA gii tr cho bn nhng thng tin minht ca b phim rp chiu phim v cc chi tit ca cc mn th thaoni bt c sn trong video......................................................................37i-motion mail.........................................................................................37i-shot: ....................................................................................................37i-channel................................................................................................37DoCoMo STYLE ...............................................................................39DoCoMo prime.....................................................................................39DoCoMo SMART ...............................................................................40DoCoMo Pro series .............................................................................40Raku-Raku PHONE Series ..................................................................40DoCoMo in thoi thng minh ..........................................................40

+ Cc sn phm khc :...........................................................................41

I. Vin cnh, s mnh, lch s pht trin:1. Vin cnh:

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- NTT ng gp vo mt x hi an ton v thnh vng cho con ngi,cng ng v mi trng ton cu.

* T tng ct li:+ Gi tr ct li c khm ph:

Cung cp dch v cht lng cao v ng tin cy nht nh mt ngimang n thng tin c trch nhim v vn chuyn vin thng. Nghin cu v pht trin mt cng ngh thn thin vi giao din

truyn thng tin tin hn, v ng thi s cung cp dch v v cng nghcho ton cu.

Trch nhim x hi v cc hot ng khc p ng nhng k vng ccbn lin quan.

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Tn trng s a dng v ch ng t c c hi bnh ng giacc thnh vin.

+ Mc ch ct li:

To ra mt x hi an ton v thnh vng bng vic kt ni mi ngitrn ton cu.

* Hnh dung tng lai:

NTT pht trin kinh doanh trong cc lnh vc rng ln -ngi tin phongca k nguyn bng thng rng mi ni.

2. S mnh. The NTT Group has formulated the following three corporate missions.- Increase corporate value and answer the expectations of everyone

including our shareholders.- Take responsibility for universal service and other regulations laid

down in the NTT law.- Contribute to the realization of Japan 's IT strategy through the e-

Japan Strategy and related initiativesWe will not only practice "the imperative to continually contribute to

the development of society while focusing on corporate responsibility" as abasic management principle within each of our three missions andmaximally address full compliance and the protection of private/customer

information but also contribute to solving various social and environmentalissues in Japan and overseas with our advanced IT technologies.Tp on NTT xy dng c ba nhim v ca cng ty.

- Tng gi tr doanh nghip v tr li nhng mong i ca tt c mingi bao gm c c ng.

- Chu trch nhim v dch v ton cu v cc quy nh khc trong iul ca NTT.

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- Gp phn vo s thc hin chin lc cng ngh thng tin ca Nhtthng qua chin lc e-Nht Bn v cc sng kin lin quan.

a. nh hng khch hng v nh ngha kinh doanh:+ nh hng khch hng: Tha mn nhu cu ca tt c mi ngi

v dch v thng tin lin lc, thng qua cng tc nghin cu v pht trin,khng ngng pht trin v ng dng nhng cng ngh mi.

+ nh ngha kinh doanh: Cung cp dch v vin thng, u t vonghin cu v pht trin pht trin kh nng truyn thng v cc thit bmi. Nhm kinh doanh dch v sng to trong lnh vc vin thng.

b. Cc gi tr: Khng ch thc hnh "nhng mnh lnh lin tc ng gpvo s pht trin ca x hi trong khi tp trung vo trch nhim ca cng ty"nh mt nguyn tc qun l c bn trong mi nhim v v tun th ti a,y cc vn c lin quan v vic bo v thng tin ring t khch hng,m cn gp phn gii quyt cc vn x hi v mi trng khc Nht

Bn v nc ngoi vi cng ngh IT tin tin.c. Mc tiu:+ Tr thnh ngi dn u th gii trong lnh vc bng thng

rng(2012).+ Tp on NTT d nh pht trin cc gii php ICT ton din v

dch v trn ton cu, cng tc vi cc cng ty i tc ph bin kt qu R& D v pht trin doanh nghip, gim bt gnh nng mi trng thng quavic ph bin cng ngh thng tin v to ra mt x hi t carbon - mt vn trn ton th gii.

3. Lch s hnh thnh:- 1952: NTT c thnh lp nh mt cng ty thuc s hu ca chnh

ph.- Tr s chnh: Tokyo, Nht Bn.- 1985: Nippon Telegraph and Telephone c c phn ha vi 1/3 tng

s c phn do nh nc nm gi vnh vin theo lut NTT.- 1987: NTT ty nim yt trn th trng chng khon Tokyo (TSE).- 1988: H thng truyn thng NTT Data Corporation (nay NTT DATA)

ra mt.- 1992: in thoi di ng NTT Communications Network, Inc (nay

NTT DoCoMo) ra mt .- 1995: NTT DATA c lit k trn TSE .- 1996: cng b Tm nhn R&D th k 21.- 1998: cng b Khi nim chia x thng tin ton cu.- 1999: NTT Communications thnh lp.- 2002: cng ty con NTT East v NTT West bt u hot ng.- 2002: cng b "Tm nhn cho mt th h quang hc mi".

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- 2004: cng b "Chin lc qun l trung hn ca tp on NTT".- 2008: cng b mt chin lc qun l trung hn mi, "Con ng i

n nhm kinh doanh sng to dch v".- NTT Group bao gm nhng cng ty ln sau y, chia thnh nm phn

on. NTT East, NTT West, NTT Communications, NTT DoCoMo, vNTT Data l cc cng ty con ln nht. NTT DoCoMo v NTT Data clit k trn th trng chng khon.

II. Phn tch mi trng bn ngoi:1. Gii hn nghin cu:- Ngnh hot ng: Mng khng dy.- Khng gian nghin cu: Trong nc Nht.- Thi gian nghin cu: T 1998 2009.2. Mi trng v m:

a) Mi trng cng ngh:- Nht Bn l quc gia dn u th gii trong cc lnh vc v nghin

cu khoa hc, cng ngh my mc, nghin cu y hc. Gn 700.000 nhnghin cu chia s 130 t USD ca ngn sch nghin cu v pht trin, nghng th 3 trn th gii.

- Sut 2 thp k 80 v 90, mt in thoi tnh trn u ngi tiNht khng ngng tng ln vi tc chng mt. n nm 2002, s thubao di ng vt qu s lng thu bao in thoi c nh - mt hintng m phi vi nm sau, cc nc khc mi lp li c.

- Th nhng th trng dch v Internet ti Nht li khng pht trinnhanh c nh vy. Tnh ti cui nm 1999, ch mi c 14,4% dn s Nht s dng, thp hn nhiu so vi con s 29,5% ca Singapore hay 25,2%Internet ca Hng Kng.

- Tuy nhin, nh c thnh cng mang tnh hin tng ca cc dch vInternet di ng nh i-Mode (do mng NTT DoCoMo trin khai), dn sInternet ca Nht nhanh chng ng ln. Gi y, x s hoa anh o qua mt c Singapore ln Hng Kng v t l ph cp Internet v tr thnhmt trong nhng quc gia c mng bng rng xDSL, cp quang-ti-tn-nh(FTTH) v truyn hnh cp mnh nht th gii.

- Nht Bn l quc gia u tin a 3G vo khai thc thng mi mtcch rng ri. T nm 2005, khong 40% cc thu bao ti Nht Bn l thubao 3G. Nht, mobile ang ngy cng tr thnh mt thit b quan trngkhng th thiu ca ngi dn. Khi cc ng dng ca 3G bng n, vic lthuc vo chic in thoi di ng ngy cng tng.

- Vi xu hng pht trin nh hin nay th ngnh vin thng s tip tcpht trin mnh hn na vi nhng cng ngh mi cung cp nhiu tin ch

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hn cho khch hng, theo d on trong tng lai cng ngh 4G s cph bin, bn cnh cc cng ngh khc trong ngnh s lin tc c citin v thay th. Nhng nhn t ny s tc ng rt ln n s pht trin cangnh vin thng Nht cng nh tp on NTT ni ring. Yu cu ct ra l phi khng ngng i mi.

- C hi: Khng ngng pht trin, cung cp nhiu tin ch hn na, nuc ngun lc th c th thay i v th cnh tranh trn th trng.

- e da: N lc pht trin khng ngng nu khng s b tiu dit.b) Mi trng php lut:- Mi n thp k 80 mi din ra nhng ci cch ln trong ngnh vin

thng nhn dp Nht tin hnh ci cch hnh chnh. Kt qu ca t do ha lmc cc ph dch v vin thng gim mnh v s ci thin mnh mcht lng dch v. S doanh nghip vin thng tng chng mt, t 2(NTT v KDD) nm 1985 ln gn 8.000 vo nm 2000.

- n nm 1999, NTT c c cu li, chuyn sang m hnh tp on,vi 4 n v chnh, mt n v vi 2 cng ty in thoi vng NTT EastJapan v NTT West Japan, kim sot hn 90% mng a phng; NTTDocomo, nm 60% th trng di ng; NTT Communications, cung cp dchv quc t v ng di; NTT Data, kinh doanh lnh vc tch hp h thng.Chnh ph vn gim st Tp on NTT bng lut TBL v nm gi trn 50%c phn ca n, trong khi s hu nc ngoi chim 14% (v gii hn dimc 20% tng c phn). Mc ch vic gii hn ny l xy dng NTTthnh mt tp on hng mnh cnh tranh vi i th t M v chu u.

- C hi: To ra mi trung thng thong hn cho ngnh pht trinda trn 1 mi trng php l bn vng.

- e da: T do ha to ra nhiu i th cnh tranh trong ngnh hn.c) Mi trng vn ha x hi:

- Ngi Nht c thi quen s dng in thoi di ng truy cp internethn l s dng my tnh. Ngi Nht vn chung cng ngh cao, c bitl nhu cu kt ni mng, Internet qua mobile.

* Mt s ghi nhn th v v thi quen s dng in thoi cangi Nht

Ti Nht, rt kh thy mt ngi Nht s dng in thoi ca cc

hng Nokia, Motorola, Sony Ericsson Hu ht ngi Nht u s dngin thoi sn xut trong nc nh NTT DoCoMo, Softbank, Sharp vphn ln nhng thit b ny c kh nng kt ni 3G. in thoi sn xut Nht tt nhin cng tch hp nhiu tnh nng hu ch khc nhau. Tuy nhin,top cc tnh nng ph bin c ngi Nht s dng nhiu nht l: chpnh, my tnh, ng h bo thc, danh b, lch lm vic, nhn dng m vch,ghi ch, GPS, v in t, iu khin thit b t xa Mt iu ng ch l

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tnh nng chp nh Nht c s dng rt nhiu, gn nh l tnh nngc s dng ph thng nht. Cc dng in thoi Nht ni ting th giiv cng ngh chp nh vi cht lng khng thua km cc my nh s.Nhiu ngi Nht cng thng xuyn chp nh ri gi km qua email hocng ti trn cc mng x hi chia s vi ngi thn v bn b, chic inthoi lc ny c s dng ging nh mt chic my vi tnh t hon.

t dng Bluetooth v wifi: Khng ging nh Vit Nam v nhiu qucgia khc, ngi Nht t khi dng chc nng Bluetooth chuyn cho nhaucc bi ht, video, nhc chung. L do l ti Nht lut bn quyn c tunth rt nghim v thc ngi dn i vi vn ny cng rt tt. Nu sdng Bluetooth, phn ln ngi Nht cng ch dng chia s ti liu v dliu chung hoc l chi game i khng. Mt iu c bit na l ngiNht khng ch nhiu n tnh nng thu nhn sng wifi ca mobile vkhng c nhiu mu my h tr wifi Nht. Vi s pht trin ca 3G, ngi

Nht ang hi lng vi n nn h khng thc s cn n wifi.Dng mobile c m vch: iu c bit tip theo chnh l dn Nht

dng mobile nh thit b c v vch trn sn phm. y l tnh nng vthi quen kh c o t thy nhiu nc, ngay c cc nc tin tin khc.Cng ngh ny da trn mt m ph bin Nht l QR Code (QuickResponse). in thoi di ng c th s dng camera hoc mt s b phnkhc nh hng ngoi gii m thng tin cha trong m vch v hin th lnmn hnh.

Thanh ton qua mobile: Ti Nht, ngi dn cng c th dng mobile thanh ton, chuyn khon ti khon ngn hng hay thm ch mua ungti cc my bn hng t ng. Nht c th d dng tm thy cc my bnhng t ng khp mi ni. Ngi dng c th mua sn phm mnh cn chbng cch a v gi chic in thoi di ng gn st chic my bn hng tng. Chi ph mua hng s c cng vo ho n chi ph s dng inthoi ca khch hng.

S dng 3G lt net: Trong sut hnh trnh i qua 8 thnh ph ln Nht v nhiu ni khc, trong s gn 30 ngi s dng in thoi c hingu nhin th c n 25 ngi cho bit thng xuyn kt ni Internet qua

mng 3G. Vi tc cao ca 3G, ngi Nht thng xuyn c v cp nhttin tc, mua bn online, thanh ton qua mobile, xem tivi, kim tra v tr liemail Trn cc chuyn tu, nh ga ch, hu ht ai cng lm lm trongtay chic in thoi v rt ng trong s h ang tranh th kim tra th int hoc tranh th shopping online. R rng, so vi vic mang theo chiclaptop th chic mobile vi kt ni 3G tin dng v nh gn hn rt nhiu.

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Ngi Nht t dng in thoi di ng nghe nhc: Nu ai dngin thoi ca Nht hoc n Nht s thy in thoi ni a ca Nht cchun tai nghe ring v khng ph bin nh cc hng in thoi khc. Chnhiu ny cng l mt hn ch khin ngi Nht t dng in thoi di ng nghe nhc. Ngoi ra, ngi Nht cho rng nghe nhc qua in thoi s nhanhchng lm ht pin ca in thoi v cht lng nhc trn mobile s khngth no tt bng vic nghe nhc qua thit b chuyn dng nh iPod, mp3player Cho n thi im cui nm 2009, iPhone 3G c gii tr Nht n cho v s dng nhiu hn, nhng tnh nng ca iPhone cdng nhiu nht li chnh l vic xem video v nghe nhc ch khng phicc ng dng ni ting khc.

Ngi Nht thch gi email: Trn ng ph Nht, hnh nh mingi mt nhn vo mn hnh, tay h hoy vi bn phm l cc k ph bin.Tuy nhin, ni dung m h gi i thng khng phi l nhng tin nhn SMS

thng thng nh cc quc gia khc. Thay v gi SMS, ngi Nht c xuth gi email do email khng b gii hn k t v h c th gi km theo tiliu cn thit. Thng qua email, in thoi c th giao tip c vi mytnh v mang li nhiu li ch thit thc hn tin nhn. Bn cnh , bngvic s dng email, h c th chn hnh nh, nhc, video vo email minhho. y l tnh nng m tin nhn bnh thng khng th lm c.

S dng mobile mi lc mi ni: C th thy rng ngi Nht sdng in thoi di ng mi lc, mi ni c th. Vi vic h tr ca 3G,vic kt ni thng qua in thoi di ng tr nn rt ph bin v ngin. Chnh s pht trin ca 3G thc y nhu cu s dng cc ng dngv dch v trn mobile ca ngi dn. 3G gp ch rt nhiu cho vic nngcao cht lng cuc sng ca ngi dn Nht Bn v tr thnh mt phnkhng th thiu trong i sng hng ngy, tng t vai tr to ln ca mngInternet.

- C hi: Mi trng vn ha - x hi to nhng iu kin thun lipht trin a dng cc dch v lin quan mng vin thng khng dy.

- e da: Th hiu tiu dng chi phi rt ln n nhu cu s dng snphm, mt khi th hiu hay s thch ca ngi tiu dng thay i, ngnh phinhanh chng nm bt c s thay i c chin lc p ng ph hp.

Khng nhng th, cc sn phm ca ngnh ch yu ch to ra tha mn sthch tiu dng ca ring ngi Nht, dn n kh m rng c tnh p ngnhu cu ca khch hng nhiu ni trn th gii bi mi ni c mt nn vnha-x hi rt c trng, ring c.

d) Mi trng ton cu.- Hin nay trong bi cnh ton cu ha trn khp th gii th vic giao

tip gia con ngi vi nhau cng tr nn quan trng. Mc khc con ngi

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ngy cng bn rn hn nn vic s dng cc cng c giao tip phi trc tipl 1 cng c ngy cng c s dng thng xuyn hn. Cc cng c nygip cho con ngi xch li gn nhau hn. V dng nh th gii ca chngta ang tn ti l 1 mng li c kt ni cht ch vi nhau. Nhu cu ktni ca mi ngi trn ton cu l 1 c hi rt tt cho ngnh vin thng phttrin mnh m v khng ngng vn xa hn na.

- S kt ni trn ton cu m ra 1 k nguyn mi cho s pht trin cangnh vin thng v ngnh ny s khng ngng pht trin trong tng laivi nhiu tin ch a dng v phong ph hn cho khch hng.

- Nhiu ng vin ng Dn ch v cc nhm khch hng ang tranhlun si ni v cc nguyn tc cho d lut tnh trung lp ca Internet hay cngi l Internet m ti Washington. Cc kin a ra mun m rng thmcc d lut cm nhng nh cung cp dch v bng thng rng kha hoc lmchm ni dung cng nh cc ng dng Web. Nu c thm nhiu nh cung

cp bng thng rng tham gia vo cng vic kinh doanh ni dung Web, hs phi n lc u tin ni dung ca mnh.

- C hi: To ra nhiu c hi cho ngnh vin thng pht trin trn tonth gii, khi th gii c kt ni 1 cch d dng.

- e da: Vn cnh tranh ton cu to ra e da ln cho ngnh, cccng ty s kh khn trong vic nhp ngnh v ri ngnh.

3. Phn tch ngnh v cnh tranh:a. nh ngha ngnh .- Mng khng dy (wireless network) l mng in thoi hoc mng my

tnh s dng sng radio lm sng truyn dn hay tng vt l.- y l ngnh tp trung b chi phi bi 3 cng ty ln: NTT(56%),

KDD(24%), Softbank (17%). (S liu thu thp nm 2007). NTT DoCoMoang l ngi ang dn u nc Nht trong ngnh vi 56% th phn.

- Sn phm cung cp: dch v mng.- Sn phm gn gi: bu in, dch v truyn hnh v mng c nh.b. Phn tch 5 lc lng cnh tranh .* e da t cc i th cnh tranh tim tng.- Ro cn nhp cuc: trong ngnh vin thng th ro cn nhp cuc rt

cao v s trung thnh vi nhn hiu cao, li th kinh t theo quy m.

e da t i th cnh tranh tim tng thp* Cnh tranh ca cc i th trong ngnh.- Cu trc cnh tranh: y l ngnh tp trung vi th phn b chi phi bi

1 vi cng ty ln.- Mc ganh ua ca cc cng ty trong giai on 1998-2006 l khng

cao v lng nhu cu trong giai on ny tng cao nhng n nm 2007-2009 mc cnh tranh cao do ngnh bc vo giai on bo ha.

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- Ro cn ri ngnh: cao v c s h tng ca ngnh ny kh chuyn imc ch s dng.

Cnh tranh trong ngnh mnh.* Nng lc thng lng ca ngi mua.- Nng lc thng lng ca ngi mua trong ngnh thp v sn phm

thay th khng th p ng c nhu cu ngy cng cao ca khch hng,thi quen ca khch hng rt kh thay i.

e da t ngi mua thp.* Nng lc thng lng ca nh cung cp.- Sn phm m nh cung cp cho ngnh l kh thay th bi c th ca

ngnh, cc sn phm khng c s khc bit khi chuyn i t nh cung cpny sang nh cung cp khc. V vy e da nhp cuc xui chiu l khngth xy ra.

e da t ngi bn thp.

* Cc sn phm thay th.- Hin nay trn th trng th dch v vin thng l mt loi dch v c

th thay th c bng cc loi dch v khc nh: bu in, th t truynthng, dch v truyn hnh... Nhng kh nng thay th ca cc dch v ny lrt km bi cc dch v ny chi ph cao, tnh linh hot thp v thi quen cangi tiu dng kh thay i. V vy dch v vin thng vn l loi dch vc con ngi a chung v s dng trn ton th gii bi nhng gi trvt tri m n mang li cho khch hng.

e da t sn phm thay th thp.

c. Chu k ngnh.- 1998-2007: ngnh trong giai on tng trng nh s pht trin ca cccng ngh t ph v internet. Tuy nhin, trong nhng nm 2007-2009:ngnh bc vo giai on bo ha vi 100 triu thu bao.

4. Lc lng dn dt ngnh:a. S ci tin: Khng ch ring i vi ngnh in t-vin thng m i

vi tt c cc ngnh trong nn kinh t, s ci tin sn phm c th ci thon ton cu trc cnh tranh trong ngnh bng vic m rng phm vi khchhng, m rng mc gy khc bit sn phm gia cc i th cnh tranh.Cc dch v mang tnh t ph lm to ra s tng trng mnh cho

ngnh:- Nm 1999: i-mode ca NTT DoCoMo mang li cho hng ny hn 48triu khch hng v gip cng ty ny chim 56% th trng dch v di ng(tnh n thng 11 nm 2008).

- Nm 2001: s thng mi ha thnh cng ca dch v FOMA (3G) em licho cc cng ty trong ngnh c hi mi.

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- Nm 2009: dch v 4G ha hn em li sc sng mi cho ngnh khi mngnh bo ha vi 100 triu thu bao.

Vi chu k thay i cng ngh mi trong khong 10 nm, ngnh s phithch ng vi iu ny v buc phi ci tin theo kp cng ngh v p

ng nhu cu ngy cng a dng ca khch hng.b. S a dng ca nhu cu khch hng: i sng ngy cng c nng

cao, nhu cu ca khch hng ngy cng a dng. S a dng ca khch hngl nhu cu pht huy gi tr c nhn, s khc bit ha trong cch th hin gitr bn thn. y l mt xu hng pht trin ca khch hng trong tt c ccngnh, v ngnh di ng cng khng phi ngoi l. S thay i ny s giatng cnh tranh gia cc i th trong ngnh nhm p ng khch hng.

c. S pht tn cc b quyt cng ngh: Ngnh mng di ng lun b chiphi bi nhng cng ngh mi. Thm na nhu cu ton cu ha khin cho

cc cng ty trong ngnh khng th khng hp tc vi cc cng ty bn ngoilnh th, c th theo cch cp php kinh doanh ly chi ph bn quyn, hayhp tc cng pht trin mt cng nghChnh nhng iu ny khin cho bquyt cng ngh nhanh chng b pht tn, lan truyn. Cc cng ty nm ginhng b quyt cng ngh mi th c hi thu c li nhun cao, gip nngcao v th cng ty trong ngnh, pht huy trit nng lc ct li, s c lith tip tc nng cp kh nng ca mnh trong mt n lc di hn.

5. i th cnh tranh v th phn: (nm 2002)

Ghi ch:

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+ NTT ch s kt hp doanh s bn ca NTT East, NTT West, andNTT Communications.

+ NCCs bao gm : KDDI Corp., softbank, Emobile, Japan TelecomCo., Ltd., J-COM Tokyo, JCOM East Communications, Corp., MCIWC,C&W IDC and 8 power-utility-company-based NCCs (HOTnet, TOHKnet,HTnet, CTC, OMP, CTNet,STNet and QTNet).

6. Nhm chin lc:- Cc cng ty NTT, KDDI v Softbank c coi l nhm u t mnh

vo pht trin cng ngh nhm to ra bc t ph mi v cng ngh trongngnh vin thng. C cch tip cn th trng ging nhau v u cng theoui chin lc to s khc bit. Ba cng ty ny thuc mt nhm chin lc.

- Cc cng ty cn li hu nh l cc cng ty nh. Phn ng cc cng tyny l nhng ngi i theo th trng, chng thuc nhm chin lc chung.

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Nhm dn ocng ngh:

NTT DoCoMoKDDI,

Softbank.

Nhm chung:

JapanTelecom,Emobile,..

Gi

Cng ngh

Cao

CaoThp


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7. ng thi ca i th cnh tranh:a) Nhn din chin lc ca i th:- Cng ty KDDI lin tc cho ra cc sn phm mi.in hnh l:

+ Nm 2007 cng ty cng ngh hng u Nht Bn KDDI va trnh din

h thng mn hnh khng dy cho php hin th hnh nh mu trn giy int t in thoi di ng. KDDI pht trin h thng nhm mc ch sdng trong ngnh bo him v ti chnh. y l nhng ni cn hin th thngtin c nhn bo mt ngi s dng xc nhn. Thng qua in thoi ding, ngi s dng c th kho v hu d liu t xa ti mn hnh hin th.

+ Nm 2007: in thoi di ng phc v nng dn. Tp on vin thngdi ng ln th hai Nht Bn KDDI va cho ra i mt dch v gip nngdn Nht Bn s dng in thoi di ng theo di vic trng v thu hochcc sn phm nng nghip nh rau, c, c bit l cc v gt la. Thit bcng ngh dnh cho nh nng ny vn hnh cc chc nng di ng khcnhau, c h thng hot ng da trn nhng thit b u cui ca Nht nhcamera, chp nh, ghi nhn bn a ha nh vo v tinh GPS, m vchscan... to iu kin thun li cho vic theo di qu trnh sn xut nngnghip t khi gieo ht cho n thu hoch.

+ Bn cnh , KDDI cng a ra mt gii php phn mm khc trnin thoi di ng cho php nng dn t to mt blog qung co cc mthng rau, c, qu c sc ca mnh, c bit l cc sn phm rau sch nvi ngi tiu dng. Blog ny c xem l website ring gm cc bc nh

p v hoa qu rau c ti ngon c a ln nh mt cng c bn hng.Trong tng lai, hnh thc bun bn ny s cn tip tc pht trin mnh.Trc y, nhiu khch hng Nht mun c cht lng nhng sn phm timi lun trc tip yu cu ngi sn xut nng nghip a hng l hoa quv rau sch n tn nh. Gi y, qua vic truy cp Internet hay qua myin thoi di ng, h c th thc hin vic giao dch .

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+ Nm 2008, KDDI, hng vin thng s hai Nht Bn, cho bit s trinkhai mng khng dy (Long-Term Evolution LTE) th h k tip s dnggii php mng li t Hitachi hp tc vi Nortel.

- Cng ty Softbank, mc d l cng ty mi gia nhp vo ngnh vinthng Nht Bn nhng nhanh chng leo ln v tr th ba nh vic phttrin dch v, cng ngh mi kt hp vi chin lc cnh tranh vi gi thp.Trong cuc chin tranh v gi nm 2007, ng Tn Chnh Ngha cng chnhthc "tuyn chin" vi NTT Docomo v KDDI khi tuyn b rng, "Chngti s theo ui chin dch ny n cng. Nu cc cng ty khc cng gimgi th ch cn trong vng 24 gi sau, chng ti cng s gim gi thp hn.iu m chng ti mun ngi s dng thy, l, Softbank s tr thnhdch v r nht". Mc ch ca chin dch ny nhm thu ht khch hng thai nh khai thc mng ln nht l NTT DoCoMo v KDDI.

- Cc cng ty khc trong ngnh, phn ln l ngi theo sau th trng.

b) nh gi ngi ng vai tr quan trng trong ngnh:- Cng ty cnh tranh trc tip ng ch ca NTT DoCoMo trong giai

on ny l KDDI v Softbank.- Ngoi 2 i th trn, Emobile l i th mi cn c quan tm.c) D kin bc chuyn tip theo ca i th:- KDDI v Softbank u ang cnh tranh trc tip vi NTT trong vic

pht trin h thng mng vin thng di ng 4G trn nn cng ngh LTE.- Emobile mt cng ty mi tham gia vo th trng vin thng di ng

nhng hin ang l cng ty c tc tng trng cao nht. Vi chin lctr thnh mng di ng c tc nhanh nht, Emobile thu ht c rtnhiu khch hng v c th tr thnh e da cho cc cng ty ln trong ngnhnu cc cng ty ny khng nng cao cht lng dch v ca mnh.

8. Nhng nhn t then cht thnh cng:- Trong ngnh vin thng tn ti c th cc cng ty phi cung cp

dch v mng cht lng cao vi nhiu gi tr gia tng cho khch hng. Bncnh cc cng ty cn to c s tin cy ca khch hng.

9. Tnh hp dn ca ngnh.- Qua cc phn tch trn, cng ty nhn thy ngnh mng khng dy l 1

ngnh rt hp dn.

III. Phn tch mi trng bn trong:1. Chin lc cng ty:a. Lnh vc hot ng ca cng ty l dch v mng.b. Nguyn l pht trin:

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c.Chin lc cng ty:- Khch hng mc tiu: ch yu l ngi Nht trong nc v khi di c

sang nc ngoi.- Cch thc gy khc bit trong n v kinh doanh: chin lc gy khc

bit da trn ci tin vt tri.- Nng lc theo ui: nng lc R&D, nng lc theo ui p ng nhu

cu ca khch hng.+ u t cho cc cng ty con bn ngoi nc Nht: bi v cc cng

ty con ny khng trc tip to ra dch v cung cp cho th trng m

ch cung cp dch v cho ngi Nht. Ngoi ra, cc cng ty ny tm kimcc c hi v lin minh chin lc nhm pht huy li th R&D ca cng tym. Ngoi ra, nhim v ca n l quan h cng chng nhm gia tng gi trthng hiu trong lng khch hng quc t.

+ u t cho cng ty con trong nc: s vn u t cho cc SBUtrong nc rt ln bi y chnh l ni tp trung pht huy nng lc ct li

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chnh khng nhng trong lnh vc mng m cn sang nhiu lnh vc khcnhm gia tng hiu qu cnh tranh ca cng ty.

* Chin lc trong giai on nghin cu:- 1998-2007: tp trung vo khe h th trng:

Nm 1998, th trng vin thng Nht Bn c nhiu i th tham gia,lm cho cuc cnh tranh v gi v cng ngh cng tr nn gay gt hn. Ktqu l chi ph tng ln trong khi doanh thu bnh qun trn mi khch hngli gim xung. NTT DoCoMo thot ra khi i dng vi cuc uatranh khc lit ny bng cch to ra i dng xanh vi dch v truyn dliu khng dy khng ch cho ging ni m cn cho vn bn, d liu v hnhnh.

NTT DoCoMo khng pht minh ra cng ngh mi m tp trung vonhng li th mang tnh quyt nh ca Internet trong in thoi di ng sovi my tnh v ngc li, ng thi tm cch loi b hoc gim bt nhng

yu t khc. NTT DoCoMo a ra dch v i-mode vi giao din thnthin v s dng mt nt n gin. Ngi s dng c th nhn vo nt ny truy cp mt s thng tin ng dng trn Internet.

- Nm 2008 : NTT DoCoMo tuyn b chin lc trung hn mi, ltp trung p ng nhu cu c nhn ca khch hng. Cng ty hiu r s khcbit sn phm khng cn l mt cu hi ca cng ngh n thun, ngoi hpdn cho ngi dng thng qua cc cng ngh mi nht, cc tnh nng. Tmquan trng ang c t vo kh nng p ng nhu cu chnh xc ca tngkhch hng c nhn v thit k, cht lng ca mng li, t gi, v dch vkhch hng ti cc im bn hng.

- Trch nhim x hi ca cng ty: t khi c thnh lp v cho n bygi, NTT l cng ty do nh nc nm gi, v vy hot ng x hi trthnh mt phn vn ha truyn thng ca cng ty. Cng ty lun n lc mangli cc gi tr cho x hi, khng ch qua cc hot ng kinh doanh, m cnthng qua nhiu hot ng x hi khc: nghin cu cc sn phm thn thinvi mi trng, cc sn phm h tr cho gio dc v cc sn phm h trcho ngi giCc hot ng ny c thc hin theo k hoch hng nmdo b phn CSR ring ca cng ty qun l v cng b cc bo co hng nmnh cc bo co ti chnh.

* Hnh ng chin lc:+ Sp nhp:

NTT DOCOMO, INC v cc cng ty khu vc ca n ti cc vngHokkaido, Tohoku, Tokai, Hokuriku, Kansai, Chgoku, Shikoku v Kyushuca Nht Bn cng b mt tha thun rng tm cng ty con s hu honton s c hp nht vo ngy 1/7/2008 thnh mt cng ty. NTTDoCoMo v tm cng ty con khu vc pht trin thnh cng c s h tng

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v thc hin bn hng trn mt h thng chung trong mi khu vc tngng t nm 1993. l quyt nh rng trong tm khu vc cc cng ty connn hp nht vo NTT DoCoMo i ph tt hn vi s thay i ca mitrng truyn thng di ng. Mc tiu chnh ca vic sp nhp l tc:

o Nng cao v lm phong ph dch v khch hng,o Qun l sp xp nhm hp l,o Ra quyt nh nhanh hn.

Tm lc ca cng ty mi sau sp nhp :Tn cng ty: NTT DoCoMo, IncBn cht ca kinh doanh: Vin thng

Tr s chnh:2-11-1 Nagata-cho, Chiyoada-ku, Tokyo, NhtBn

Ch tch v Gim c iu hnh: Masao NakamuraC phiu ph thng:

949.679 triu yn (tnh n ngy 31 thng 3 nm2008)

Nm ti chnh : 1 Thng 4 - 31 thng 3

Tm tt cc bn tha thun sp nhp (31 Thng 3 nm 2008):

1)

Tn

NTT

DoCoMo,Inc

NTT

DoCoMoHokkaido, Inc

NTT

DoCoMoTohoku, Inc

NTT

DoCoMo Tokai,Inc

NTT

DoCoMo Hokuriku,Inc

NTT

DoCoMo Kyushu,Inc

NTT

DoCoMo Chgoku,Inc

NTT

DoCoMo Shikoku,Inc

NTT

DoCoMoKyushu,Inc

2)Bnchtcakinhdoanh

Vinthng

Vinthng

Vinthng

Vinthng

Vinthng

Vinthng

Vinthng

Vinthng

Vinthng

3)Thnh lp

14/8/91

14/11/91

14/11/91

14/11/91

14/11/91

14/11/91

14/11/91

14/11/91

14/11/91

4)Trschnh

2-11-1Nagata-cho,Chiyoda-ku,Tokyo

14-6Kitaichijyo-Nishi,Chuo-ku,Sapporo,Hokkai

1-1-2Uesugi,Aoba-ku,Sendai,MiyagiPrefecture

1-1-10Higashi-sakura,Higashi-ku,Nago

1-5Seito,Kanazawa,IshikawaPrefecture

2-6-1Watanabe-dori,Chuo-ku,Fukuoka,Fukuok

4-1-8Otemachi,Naka-ku,Hiroshima,Hiroshima

2-1Sunport,Takamatsu,KagawaPrefecture

2-6-1Watanabe-dori,Chuo-ku,Fukuoka,Fukuoka

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doPrefecture

ya,AichiPrefecture

a Prefecture

5)idin

MasaoNakamura,ChtchvGimciuhnh

ShuroHoshizawa,chtch

TakashiSakamoto,chtch

KeiichiEnoki, chtch

YoshitoKoreeda, chtch

NoboruInoue,chtch

HaruhideNakayama,chtch

ShozoNishimura,chtch

NoboruInoue, chtch

6) Cphiuphthng

949.679triuYn

15.630triuYn

14.981triuYn

20.340triuYn

3.406triuYn

15.834triuYn

14.732triuYn

8.412triuYn

15.834triu Yn

7) Cphiucacphiuphthngphthnh

44,870,000

39,770.84

30,880.60

59,510.79

23,046.16

38,144.14

37,834.54

29,208.59

38,144.14

8) Tisnrng

4.276.496 trYn(hpnht)

128.282 trYn

224.599 trYn

354.900 trYn

84.065tr Yn 365.058 trYn

164.034 trYn

111.726 trYn

365.058 trYn

9)Tngtisn

6.210.834 trYn(hpnht)

202.124 trYn

361.498 trYn

501.954 trYn

116.688 trYn

542.813 trYn

272.821 trYn

160.028 trYn

542.813 trYn

10)Nmti

chnh

1/4 -31/3

1/4 -31/3

1/4 -31/3

1/4 -31/3

1/4 -31/3

1/4 -31/3

1/4 -31/3

1/4 -31/3

1/4 - 31/3

11)Cccphiuch(t l)

NipponTelegraph&Telephone:61,6%

NTTDoCoMo,Inc(100%)

NTTDoCoMo,Inc(100%)

NTTDoCoMo,Inc(100

%)

NTTDoCoMo,Inc(100%)

NTTDoCoMo,Inc(100%)

NTTDoCoMo,Inc(100%

)

NTTDoCoMo,Inc(100%)

NTTDoCoMo,Inc(100%)

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+ Lin minh chin lc:Lin minh vi PacketVideo :05/07/2009 PacketVideo - cng ty con ca NextWave Wireless Inc- nh

tin phong trong phn mm a phng tin k thut s khng dy v ccng dng dch v, thng bo rng DoCoMo mua mt c phn 35 phntrm trong PacketVideo vi 45.500.000 $. Tt c cc giao dch bng tinmt, vi hiu qu ngay lp tc nhm tng cng v tr ca DoCoMo trongvic cung cp m nhc tin tin v dch v video Nht Bn. Hai cng ty c c mt quan h i tc sn xut t nm 1998, cho php cc cng nghca PacketVideo c kt hp trong cc ng dng a phng tin choDoCoMo FOMA ca dch v 3G mng di ng. n nay, Core caPacketVideo- tr chi a phng tin, pvPlayer , c ci t tronghn 90 mu in thoi di ng DoCoMo.

Cc lin minh chin lc s cho php DoCoMo tng cng vic cung cpdch v m nhc v video ca mnh, ng thi lm tng kh nng cnh tranhca c hai cng ty. Trong , tng cng quan h i tc s to iu kincho s pht trin hiu qu chung ca cng ngh mi ca PacketVideo, mbo mt ngun cung cp n nh ngy cng tin tin cho nhng ng dngcng ngh di ng ca NTT DoCoMo.

Toshio Miki, Ph Ch tch, Gim c S pht trin truyn thng thitb NTT DoCoMo, Cho bit: "PacketVideo l mt nh cung cp phn mmchnh ca DOCOMO v c nhng ng gp quan trng vo thnh cng ca

cc dch v ca cng ty ti th trng Nht Bn. Cng ty mong mun ctr thnh mt i tc cng bng ca PacketVideo v rt tin tng vo s tiptc pht trin, thnh cng lu di ca hai cng ty. "

James Brailean, Tin s, Gim c iu hnh ca PacketVideo cho bit:"Cng ty rt hn hnh c n DOCOMO lm ch u t xy dng. Giptng cng hn na v tr ca PacketVideo trong vic pht trin cc phngtin truyn thng tt nht trn kinh nghim v nn tng ca PacketVideo.Vi s h tr ca DoCoMo- ngi lnh o ton cu trong vic cung cpcc gii php a phng tin cho cc nh khai thc di ng s cho php cngty y mnh i mi v tng trng hn na. "

Lin minh vi nhn hng McDonalds v cc cng ty vn ti: nhm pht trin dch v thanh ton bng di ng thng qua dch v Osaifu-Keitai (trong ting Nht c ngha l ci v tin). V c hn 37 triu inthoi c trang b dch v Osaifu-Keitai.

+ a dng ha lin quan: Ngoi vic cung cp dch v mng khng dyNTT DoCoMo cn cung cp in thoi di ng. Nhng in thoi ny c thit k s dng cng ngh i- mode mt cch d dng,nhm gia tng

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gi tr cho cng ty.Vi cch thc to mi lm gia tng hiu qu truy cp i-mode.

2. Chin lc quc t:iu cn ni n u tin trong l do m cng ty mun dch chuyn ton

cu l NTT DoCoMo ang tm kim sc tng trng t bn ngoi bin gii,khi t n bo ha trn sn chi ni a. Vi hn 100 triu ngi sdng ti Nht Bn, th trng in thoi di ng bc vo giai on boha.

a.Nhng sc p gim chi ph v p ng a phng: Sc p a phng: thi quen v th hiu ca ngi Nht trong vic

s dng in thoi di ng truy cp internet hn l s dng my tnh.Trong khi , khch hng cc nc chu u v chu M li khng c thiquen ny, h s dng my tnh l ch yu. Tuy nhin, vi s pht trin cacng ngh cho php truy cp internet bng in thoi nhanh hn v tin ch

hn, v u th ca in thoi di ng lm cho dch v c c hi phttrin. V vy, sc p a phng l khng ng k. Sc p chi ph: Sn phm m NTT DoCoMo cung cp sang th

trng bn ngoi ch yu l nhng sn phm nhm pht huy hot ngR&D nn sn phm l khc bit, m i th cnh tranh th trng ncngoi khng th p ng c nn chi ph chuyn i rt cao v dng nhl khng c kh nng chuyn i sang cc nh cung cp khc. Sc p chiph l khng ng k.

Da vo phn tch sc p chi ph v a phng, ta thy cng ty NTT

DoCoMo ang theo ui chin lc quc t.

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b. Chn la cch thc thm nhp:NTT DoCoMo khng ch hot ng Nht Bn m n pht cn pht

trin mnh m ra bn ngoi. Sn phm v dch v ca cng ty c mt nhiu quc gia trn th gii bao gm Chu , Chu u v Bc M. Tuynhin th trng ch yu ca NTT DoCoMo l Chu vi cc nc nh :Nht Bn, Trung Quc, Singapore,Vit Nam, v y l th trng timnng v cha c cc i th mnhnh Chu u v Bc M. Cng tyc nhng cch thc khc nhau xm nhp vo th trng ca cc

nc:+ u t:DoCoMo ang ch trng tm kim

cc hp tc cng ngh vi cc nhcung cp dch v vin thng chu bi y l mt th trng y trinvng hp tc. NTT DoCoMo chobit, hng m phn vi mt snh cung cp vin thng di ng chu m rng u t. H thc s lnhng ngi khng l nn mua li vi phn trm c phiu s tiu tn cacng ty nhiu triu USD. Hn na, vic c c c phn khng th to ra lich thng mi thc s cho cng ty.

+ Cp php kinh doanh:Hng in thoi di ng KPN, trong DoCoMo c phn vn ch s

hu 15%, l mt v d tt v quan h i tc chin lc ca DoCoMo chuu. DoCoMo k kt tha thun giy php i-mode vi KPN MobileGroup, s khi ng dch v i-mode cc th trng chu u t ma xun2002 thng qua cc cng ty con ca n, KPN Mobile ti H Lan, KPN da

cam ti B v E-cng c. Ti Anh, Hutchison 3G Vng quc Anh,trong DoCoMo c 20% c phn v ang c k hoch ra mt dch v 3Gtrong na cui nm 2002.

DoCoMo cung cp mt lot dch v truyn thng di ng n 40 triuthu bao ca mnh ti Nht Bn. Hai trong s cc dch v ni bt nht l i-mode trn th gii ph bin nht v dch v Internet di ng l FOMA-mtdch v thng tin di ng 3G. DoCoMo ang c k hoch gii thiu c hai

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dch v chu u v M thng qua quan h i tc vi nhng cng ty aphng.

K t khi ra mt u tin bn ngoi Nht Bn vo nm 2002, dch v i-mode c gii thiu ti th trng chu , chu u v Trung ng.NTT DoCoMo vi cng ngh i-mode cung cp cc b quyt cho cc i tcnc ngoi gip h pht huy ti a s hi lng ca khch hng thng quacc dch v di ng a dng v cc ni dung lin quan. Sau y l mt scng ty nc ngoi c NTT DoCoMo cp php kinh doanh i-mode.

* Cng ty la chn cch thc thm nhp khc nhau cho tng thtrng nhm:

+ Mc ch chnh: Ph bin cc thnh tu cng ngh mi ca hot ng

R&D ra ton cu. Pht huy nng lc ct li, tng v th trn th trng, tnggi tr cng ty.c. Lin minh chin lc ton cu:Thng 4/2006 thnh lp Lin minh chu Conexus v NTT DoCoMo l

mt trong by thnh vin sng lp.

i Bc, Hong Kong, Jakarta, Seoul, Tokyo, Manila, Singapore, NewDelhi, 13/11/2007 Conexus Mobile Alliance - mt trong nhng lin minh ding ln nht chu vi tng s khong 160.000.000 thu bao in thoidi ng, cng b khi ng chu mt chng trnh u tin tr cccho mi ngy chuyn vng vi k hoch t l thu bng nhau cho cc ncthnh vin, vi mc tiu mang li li ch mang tnh t ph, chnh hng v

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hu hnh chuyn vng quc t v hng ti mc tiu to mc cao nhtp ng s hi lng ca khch hng trong cc dch v in thoi di ng choth trng doanh nghip v ngi tiu dng.

3. Chin lc chc nng:a. Chin lc Marketing:- DoCoMo thc hin nh gi ton din tt c cc hot ng, t quan h

khch hng cho in thoi v pht trin mng li, tng cng s hilng ca khch hng, vi mc tiu c xp hng s 1 trong s hi lng cakhch hng nm 2010.

Quan im marketing tp trung vo khch hng, DOCOMO s tham giavo tt c cc kha cnh ca kinh doanh da trn thc hnh phng phptip cn phc v khch hng. Mc ch tm kim khch hng trung thnhlu di bng cch cung cp cc dch v tt nht c th, an ton v bo mtn tng khch hng c nhn. To h thng thu thp cc thng tin phn hi

t khch hng cng ty c th tip tc l mt cng ty hiu nhu cu khchhng v p ng vt qu mong i ca h. Vi mc ch ny, cng ty scng c tt c cc im tip xc vi khch hng; s phn nh kin canhn vin, ngi tip xc trc tip vi khch hng trong hot ng kinhdoanh; v s to ra mi quan h su sc vi ngi s dng dch v ca cngty.Thng qua cam kt:

(1) Cng ty s ci to thng hiu v tng cng quan h vi khch hng(2) Cng ty s tch cc tm ra ting ni v kin ca khch hng cng

ty c th tip tc vt qu mong i ca h.(3) Cng ty s tip tc thc y s i mi cng ty c th kim c

s tn trng v ngng m ca mi ngi trn ton th gii.(4) Cng ty s tr thnh mt t chc c nng lng nhn vin c kh

nng vt qua mi th thch trong vic theo ui tm nhn ca cng ty.- Hng n xy dng Mt th gii mi ca Vn ho truyn thng:

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T do thng thc thng tin lin lc bt c khi no, bt c ni u,vi bt c ai.

Pht trin m hnh truy cp c nhn ph hp vi thi quen v thhiu ca c nhn.

M ra li sng chn tri v tn.S hi lng ca khch hng: Truyn thng l lun sn sng khi cn thit. Kh nng lin h vi bt k ai, t bt c ni no v bt c khi no

theo mong mun ca khch hng.

Thng tin lin lc Hnh phc t tri tim n tri tim. a khch hng mt bc gn hn tin n thc hin c m ca

h. Xem xt v p dng trit ng x vi khch hng mt cch lch s. Cung cp sn phm cho khch hng truy cp d dng v thun

tin . t c iu ny, trc ht, cng ty s thc hin mong mun ca

khch hng bng cch thc hin phn ng ca cng ty vi nhu cu ca hthng qua cht lng dch v c ci thin, xy dng mng ban u, lmphong ph thm chc nng v m rng khu vc dch v. Ngoi ra, bng

cch cung cp mt m rng v ngy cng hon thin la chn cc dch v mc gi r, cng ty s cung cp s hi lng cho mt s a dng ngy cngtng ca khch hng.

- Thay i logo: p dng mi chin lc xy dng thng hiu v thngqua mt logo mi ca cng ty (s thay i logo ln u tin trong lch scng ty). "Lm thay i quan im hng n khch hng" - tng s hi

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lng ca cc thu bao hin ti ca cng ty (53 triu), v t tng cng strung thnh ca h.

- Thc hin 25 d n ni b gia tng s hi lng ca khch hng, trong c vic: m rng cc dch v c cung cp bi cc ca hng DoCoMo cung cp cho khch hng vi nhiu dch v thun tin. Ca hngDOCOMO l im tip xc gn gi nht vi khch hng, v do knh bnhng l rt quan trng. Cc ca hng khng ch bn sn phm m cn cungcp h tr sau bn hng nh dch v sa cha. B sung thm 150 ca hngtrn ton quc trong nm 2008 lm tng tng h thng hin ti ca cng tyln 2.000 ca hng DOCOMO. Cc ca hng nh khc cng c chuyntn thnh ca hng DOCOMO nng cp cc dch v, m bo tt c ccca hng u c th cung cp dch v sa cha. Cng ty c 2.200 ca hngtrn ton quc, bao gm 2.000 Ca hng DOCOMO v khong 200 cahng quy m nh hn gi l DOCOMO Spot, vv. S 200 DOCOMO Spot v

ca hng nh khc s c i thnh ca hang DOCOMO.- Sau s ra mt ca "K hoch gi tr" trong nm 2007, gi bn l in

thoi ti ca hng DOCOMO gn bng nhng ngi bn l khc, v cngty nhn thy s gia tng s lng khch hng mua in thoi ti ca hngDOCOMO, h ang tm kim t vn ti thi im mua hng, cho nn cahng DoCoMo cung cp cc dch v sau bn hng. Cng ty tin rng vicm rng cc ca hng l ph hp vi vic nng cao hiu qu knh bn hng.Mt khc, cng ty s thc hin cc hnh ng ci thin mi quan hkhch hng thng qua hng dn nhn vin bn hng trong iu kin bnhthng cng nh i vi nhng khch hng kh tnh nht.

- Kt hp vi s sp nhp ca cc cng ty con trong khu vc, cng ty thnh lp mt t chc mi gi l Trung tm h tr nh phn phi. Cung cpmt ng dy h tr dnh ring cho cc nh phn phi bn l ca cng ty.Xy dng v nhng n lc ny, cc Trung tm h tr c t trong vnphng ca cng ty, s h tr nhn vin bn hng ca nh phn phi bngcch a ra quyt nh v tr li cu hi m cc nhn vin bn hng c thcm thy kh khn p ng cho nhu cu khc nhau ca khch hng, chophp cng ty phn ng vi nhu cu khch hng mt cch nhanh chng vlinh hot.

- Thc y cc d n khc nhau t quan im ca khch hng. ngthi, hng dn nhn vin c ch ca tinh thn ca "Cam kt mica DOCOMO" trong vic p ng cho khch hng. V d, khi khch hngvo ca hng ca cng ty ngay trc gi ng ca, m khch hng c th cmt n tng khc nhau ty thuc vo cch nhn vin x l, hoc l mt linh gi cao hoc mt khiu ni. Khch hng c hon cnh ring ca h, vnhn vin ca hng ca cng ty cn hiu cc cm gic ca khch hng khi

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h x s vi khch hng. Gim c iu hnh n thm nh phn phi lng nghe kin ca nhng ngi ang lin h trc tip vi khch hng, vtho lun vi h cch cng ty c th p ng khch hng. l cch ttnht thay i cch nhn nhn ca khch hng rng "DOCOMO thayi" v "DOCOMO tr nn chu o cho khch hng".

- Tng cng hot ng PR: Cng ty lm vic mt cch tch cc trongmt thi gian ci thin mng li ca cng ty tin rng k hoch thanhton v cht lng mng l rt quan trng trong cuc cnh tranh vi cchng khc. Kt qu, cng ty tin rng cht lng mng li ca cng ty cithin ng k, nhng phi tha nhn rng cng ty nhn c kin rngnhng n lc PR hin ti ca cng ty l khng . Da trn nhng xut,cng ty ang thc y cc hot ng PR trong tng khu vc. Bng cch phbin thng tin thng qua chi nhnh khu vc ca cng ty, cng ty mun chcchn rng ngi dn cng ng s c thng bo v cht lng nng cao.

Cht lng mng c xc nh khng ch ca vng ph sng m cn lhiu qu tc truyn. cho php khch hng thng thc truyn thnggi tc cao thc s, cng ty c m rng dung lng truyn dn cacng ty n mt cp cao hn so vi i th cnh tranh. y l mt imm cng ty mun thu ht khch hng.

b. Chin lc R&D:- Vic nghin cu v pht trin ca NTT DoCoMo dn u trong lnh

vc di ng, khng ch Nht Bn, m cn trn ton th gii. N lin tcto ra cng ngh mi v cc dch v mi bng cch thc hin cc sng tov sng ch ca mnh.

- Chnh sch c bn v cu trc R & D ca NTT DoCoMo: Hot ngR & D m rng trn nhiu lnh vc tng kh nng cnh tranh ca cng tynhng nghin cu c bn tp trung vo pht trin ngnh cng nghip vinthng trong tng lai. Cng ty xy dng c mt h thng R & D baogm tt c cc kha cnh trong h thng thng tin di ng, t mng n inthoi di ng. iu ny to iu kin phi hp R & D trong mng v thit bcm tay ph hp vi chin lc hot ng ca cng ty trong tng lnh vc.Hin nay, cng ty ang pht trin cng ngh ban u lin quan n vic

cung cp dch v in thoi di ng thun tin v hp dn gn lin vi c sh tng mng v thit b cm tay.

- to ra mt th gii truyn thng sng to v phong ph hn , cngty s ci thin cht lng dch v, tch cc di chuyn v pha trc vi spht trin ca cc dch v khc nhau. Cng ty cng nghin cu v pht trinh thng thn thin vi ngi s dng, giao din truyn thng tin tin hn,

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v ng thi cng ty cung cp dch v v cng ngh cho mt khu vc rngln.

- Cc hot ng R & D ca cng ty ch yu thc hin ti Trung tm R& D ca NTT DoCoMo trong nc v ti ba c s nc ngoi . Trung tmnghin cu R & D DoCoMo ti Yokosuka Park(YRP), l c s ct li R &D ca cng ty, tin hnh nghin cu ban u trong mt lot cc lnh vctruyn thng di ng. Ngoi ra, thit lp cc lnh vc nghin cu mithng qua kt hp vi cc cc trng, trung tm tch cc hp tc trong ccd n nghin cu chung vi cc vin R & D , phng th nghim trng ihc. Ngoi ra, cc trung tm nghin cu ca cng ty M, c, v TrungQuc cho php cng ty hng n vi cc cng ngh hng u ph hp vixu hng quc t mi nht trong cc tiu chun ca h thng truyn thng ding.

* H thng trung tm nghin cu ph trin R&D ca NTT

DoCoMo:- Trung tm DoCoMo R & DTrung tm R&D ca DoCoMo nm Cng vin Nghin cu Yokosuka

v l mt trung tm cho cc hot ng sn xut thng minh to ra mtnn vn ha in thoi di ng mi v cung cp t do hn trong vinthng. K t khi thnh lp thng 3 nm 1998, Trung tm c tham giavo vic nghin cu v pht trin cc ng dng a phng tin di ng.

- T chc R & D DoCoMo- B phn Nghin cu v Pht trin

- Phng th nghim nghin cu:Nghin cu lin quan n phn mm,

phn cng, v cc nh dng lin quan n h thng mng, h thng khngdy v in thoi di ng a phng tin.

- V Chin lc R & D:Cng vic lin quan n quy hoch chung vqun l tham gia vo nghin cu v pht trin v lin minh cng ngh toncu.

- Vdch v & Gii php pht trin:Pht trin, ci t h tr, v h trk thut cho cc dch v v gii php.

- Cc Pht trin mng li:Pht trin, ci t h tr, v h tr k thutcho cc h thng mng li.

- B Pht trin mng truy nhp v tuyn:Pht trin, ci t h tr, vh tr k thut cho cc h thng truy cp v tuyn.

- Cc Pht trin thit b truyn thng:Pht trin, ci t h tr, v htr k thut lin quan n cc thit b truyn thng (in thoi di ng vv.)

- Pht trin R & D Tng hp: X l cc cng vic chung, k ton,thng tin k thut v cng ngh tp trung vo PR cho R & D.

- Chi nhnh nc ngoi:

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Phng th nghim truyn thng DoCoMo M. Phng th nghim truyn thng chu u DoCoMo GmbH. Phng th nghim truyn thng Cng ty TNHH DoCoMo Bc Kinh. DoCoMo Capital, Inc.c. Chin lc ngun nhn lc:- Chin lc "To ra NTT DoCoMo - mt cng ty nng ng v mnh

m". Ban lnh o hng dn ton b lc lng lao ng hnh ngnhanh chng da trn yu cu khch hng v ch ng a ra nhng thchthc, bin i DOCOMO thnh mt cng ty nhanh nhn v thng nht. t mc tiu ny, Ban lnh o ni chuyn trc tip vi cc nhn vin,khuyn khch h thay i v gia tng thm quyn ca h.

- Vi mc tiu to ra mt th gii mi v Vn ha truyn thng, NTTDoCoMo s cng hin tt c nhng k nng, kin thc v nng lng hni vi vic thit lp "truyn thng c nhn" ti khch hng. Pht huy ti

nng ca mi c nhn trong cng ty: Tn trng cc c nhn v hiu v gi tr duy nht ca mi ngi. Pht trin chc nng giao tip ni b trong cng ty thc y dng

chy thng tin t do t dc v ngang, h thp ro cn trong t chc. Pht huy hu ht cc tng ca cc c nhn. Nui dng mt nn vn ha doanh nghip m khng b gii hn bi

suy ngh thng thng v h thng. To mt mi trng vn phng sng to h tr vic thc hin ca

c nhn. Bi dng mt vn ha doanh nghip "m", hoan ngnh nhng

tng v quan im ca c nhn. nh gi nhn vin da trn gi tr ca h. Xy dng mt cng ty vi mt tinh thn trn y th thch. t c iu ny, bng cch ci thin h thng v cc chng trnh

ca cng ty cho vic tng cng ngun nhn lc v pht trin hp nhtngun nhn lc ca cng ty, cng ty s trao quyn cho mi c nhn phthuy ti a k nng, kh nng ca h v khm ph tim nng mi. ng thi,cng ty s c gng to ra mt ni lm vic c ng c thc y c nhnthng qua cc bin php nh ci thin mi trng lm vic v iu kin lao

ng v nng cao li ch sc khe v phc li.- Cung cp mt ni lm vic a dng v nng ng: NTT DoCoMo phn

u cung cp mt mi trng lm vic thoi mi v an ton bng cchduy tr mt lc lng lao ng a dng v chng tc, gii tnh, tui, quctch v gi tr. Nhn vin khng phi ngi Nht c 72 ngi tnh n cuinm ti chnh 2009. S a dng cn th hin vic cng ty khng ch thunhng chuyn gia chuyn nghip m cn nhng sinh vin mi ra trng.

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http://www.docomolabs-usa.com/http://www.docomolabs-usa.com/http://www.docomolabs-usa.com/http://www.docomoeurolabs.de/http://www.docomoeurolabs.de/http://www.docomoeurolabs.de/http://www.docomolabs.com.cn/http://www.docomolabs.com.cn/http://www.docomo-capital.com/http://www.docomo-capital.com/http://www.docomo-capital.com/http://www.docomolabs-usa.com/http://www.docomoeurolabs.de/http://www.docomolabs.com.cn/http://www.docomo-capital.com/


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Cng ty cng cam kt duy tr mt vn ha doanh nghip cho php mt scn bng gia cuc sng cng s v cuc sng c nhn, bao gm c s tntrng quyn ca ngi lao ng nui dng cuc sng ca h bn ngoivn phng. Cc Vn phng Pht trin a dng gim st vic thc hin ccchnh sch v cung cp dch v khc nhau lin quan, bao gm t vn nghnghip cho ph n.

- i vi NTT DoCoMo cc k nng v nng lc c nhn l quan trng:NTT DoCoMo cam kt cho nhng ngi c tuyn dng, h s c phttrin cc k nng v kh nng ca mnh. Nhn vin ca cc dn tc khngphi ngi Nht lm vic trong cng ty, k c trong Phng kinh doanh quct, B phn R&D v Cng ty Tip th. DoCoMo cng m bo rng cc laong ti cc vn phng nc ngoi ph hp vi tiu chun v cc quy nhca Nht Bn. Cng ty tng cng cc kh nng v ng lc cho nhn vinca mnh bng cch t ng ngi vo ng v tr , ni h c th pht trin

k nng chuyn nghip ca h v nhn c nh gi bng hiu sut cachng.

- S dng ngi khuyt tt: NTT DoCoMo tin rng vic gip ngikhuyt tt c cuc sng ring ca h l mt trong nhng trch nhim x hica cng ty. Do cng ty thc hin mt n lc phi hp thu ngikhuyt tt. C khong 200 nhn vin khuyt tt lm vic ti DOCOMO nhca thng su 2009, i din 2,03% ca tng s lao ng ca cng ty.

Ngi lao ng khuyt tt (theo phn trm tng s lao ng) *

Ngy 31 thng 32009

30 Thng Su2009

Ngi lao ng khuyttt

1,99% 2,03%

- m bo rng nhn vin c th ha nhp: NTT DoCoMo lm vic vicha m mi v hy vng gim bt mi lo ngi tim nng v gip h cnbng cuc sng cng vic v cuc sng c nhn c hiu qu. Trc v saukhi ngh thai sn, ngi lao ng n s nhn c nhng t vn rt hu ch.Khi nhn vin tr li lm vic, cng ty s t vn cho h lm th no cn

bng cng vic vi vic nui dy con, v cng cung cp thng tin v lachn ngh nghip sn c. NTT DoCoMo m bo rng tt c cc nhn vin,ng nghip v qun l u c mt s hiu bit y v cc chng trnhchm sc tr em c sn. Mt sng kin lin quan l "din n Win-D," nim ngi lao ng n t tp tho lun v cng vic qun l v c hingh nghip. Din n ny c pht trin dnh cho ph n trong mngDoCoMo (Win-D), Mt ngi qun l nhm nhn vin n gip n nhn

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vin khc nhn thc v pht trin s nghip ca h. T chc bn ln trongnm ti chnh 2009, mi din n tp hp khong 200 lao ng n ctrnh by nhng vn nh hng n c nhn v tham gia tho lun nhm.

- o to a dng thng qua e-Learning: Nhng g c yu cu cc mt vn ha doanh nghip a dng? Lm th no mt ni lm vic cth c t chc cho php nhng cch khc nhau trong lm vic v suyngh, thc s c tn trng? Cc mc tiu ny l c s ca mt chngtrnh o to e-learning m DoCoMo cung cp cho nhn vin ca mnh. Cckha hc bao gm cc mn hc nh cc vn c bn ca s a dng vlm th no ci thin giao tip nh l nn tng ca s tn trng. Chngtrnh tip tc c nng cao c v cht v lng, nhm mc ch cui cngthc y lu di, a dng c ngha ti DoCoMo.

Qua phn tch cc chin lc chc nng, nhm nhn thy NTTDoCoMo ang to lp v duy tr li th cnh tranh l vic t c ci tin

vt tri.4. Phn tch chui gi tr:

a. Hot ng chnh:- R & D: Dnh phn ln Ngn sch cho R & D

Cng ty lin tc pht trin cc dch v mi tch hp nhiu tnh nng hn, bo mt cao hn v tin li hn. To dng li th cnh tranh trong nhiu lnh vc.

- Chc nng Marketing: gip to ra gi tr ca cng ty, thng qua:Cc hot ng nh v nhn hiu v qung co chc nng marketing cth tng gi tr khch hng nhn thc c trong sn phm, dch v ca cngty; to n tng trong tm tr khch hng. Khm ph nhu cu khch hng v truyn thng tr li cho chc nngR&D ca cng ty n c th thit k sn phm ph hp hn vi nhu cu.

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Marketing R&D Dch vkhch hng

Dch vhu mi

Qun tr ngunnhn lc C s htng H thngthng tin


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- Dch v khch hng: Lun cung cp cho khch hng dch v humi tt nht nhm c c s tn nhim lng tin ca khch hng vo thnghiu ca NTT DoCoMo.

+ Quan tm n khch hng nh mt c nhn, thu thp thng tinkhch hng v gia tng s hi lng ca khch hng.

+ H tr khch hng gii quyt cc vn pht sinh trong qu trnh sdng dch v 24/24 thng qua trang web chnh thc ca cng ty; s inthoi ng dy nng; b phn h tr v chm sc khch hng trc tip ticc chi nhnh ca cng ty.

b. Hot ng h tr:- Qun tr ngun nhn lc:

Tuyn cc nhn vin c trnh chuyn mn cao, v kt hp vi cctrng i hc trn th gii tm kim v to c hi cho cc sinh vin giitham gia vo cng ty. Mt trong nhng yu t then cht to nn thnh cng ca NTT DoCoMol s dng hiu qu ngun nhn lc. Chnh v th, cng ty lun to ra mtmi trng lm vic mang tnh h tr cho s pht trin ca tt c cc nhnvin.

Da trn nhng nghin cu chun mc, NTT DoCoMo khi ng mtd n nhm nng cao s tin cy i vi ngun d liu nhn lc trong cng tyv sp xp mt cch th t cc thng tin trn. m bo rng mt h thngd liu nh vy c th gip cng ty tm ra nhng ngi lnh o gii v sdng ng ngi ng vic. Cng ty tin tng rng mt ngun nhn lc

tt th mi to c nhng gi tr tt.Thng xuyn c nhng bui ni chuyn vi nhn vin; thc hin ccchng trnh o to, hun luyn i ng nhn vin lin tc; ng thi xydng cc nhm t qun nhm tng hiu qu lm vic v qun l.

- C s h tng:C cu t chc: gn kt con ngi vi nhng nhim v c th; ng thikt ni hot ng ca cc nhn vin vo cc b phn ca cng ty.Vn ha cng ty: Con ngi l ti sn ca cng ty. V cng ty cn nhnti nhiu hn nhn ti cn cng ty. Cng ty hot ng theo phng chm tntrng sng kin c nhn v to mi iu kin pht trin nng lc c nhnnhm phc v cho hot ng ca NTT DoCoMo.

- H thng thng tin:S tng tc ca Internet lm khch hng ngy nay tham gia vo qutrnh cng to dng ln nhn hiu v qu trnh pht trin ca nhng li chohng trn th trng. H thng internet gip cho NTT DoCoMo kim sottt hn h thng thng tin, d liu khch hng.

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ng thi h thng in t Intranet trong cng ty cng mang n nhnghiu qu trong qu trnh qun tr nhn s ca NTT DoCoMo.

5.Nng lc ct li:ng gi Him Kh bt

chc

Khng th

thay thT chc C Khng Khng Khng

Nhn lc C C C C

Ti chnh C Khng Khng Khng

Danh ting C Khng C C

Ci tin C C C C

Vn hacng ty

C Khng C C

Khng phi nng lc, kh nng no cng tr thnh nng lc ct li. Mtnng lc ct li phi p ng c 4 tiu chun sau: ng gi, him, kh btchc, khng th thay th.

Phn tch:

Ngun t chc:- ng gi: bi NTT DoCoMo c b my lnh o vi kinh nghimvng vng, cng nh h thng qun tr nhn vin, cng vic mt cch khoahc, to dng c mi trng lm vic m cng ty khai thc v phttrin c tnh sng to cng nh kt ni kh nng ca nhn vin trong tonb cng ty.

Ngun nhn lc:- ng gi: NTT DoCoMo c mt i ng nhn vin nhit tnh, nng

ng v kinh nghim vng vng gip cng ty vt qua nhng giai on kh

khn, khng hong mang li cho khch hng dch v cng nh sn phm ttnht.- Him: i ng R&D vi hn 1000 nhn vin n t nhiu nc trn

th gii l mt ngun lc a dng, cng vi truyn thng R&D ca cng tyl mt ngun kh cng ty no c th c.

- Kh bt chc: khng cng ty no c cng qu trnh pht trin vtruyn thng R&D nh cng ty.

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- Khng th thay th: tt c mi thnh cng m cng ty t c u donhn vin ca cng ty em li.

Ngun ti chnh:- ng gi: Bi vi mt ngun ti chnh vng mnh NTT DoCoMo c

th u t nhiu hn vo nhng lnh vc marketing, R&D duy tr thnghiu uy tn ca mnh cng nh c th u t m rng v pht trin cc chinhnh ca cng ty trn mnh vi ton cu cng ty s lun c ngun ti trn nh cho nhng hot ng ca mnh.

Ngun ci tin:- ng gi: Bi cc sn phm ca NTT DoCoMo c ci tin lin tc s

mang n cho khch hng nhng la chn phong ph, p ng ngy cngcao nhu cu ca khch hng, to li th cnh tranh vi i th.

- Him: chi ph u t cho hot ng nghin cu v pht trin trongngnh l rt ln v c t l tht bi cao. V vy, a s cc cng ty trong

ngnh u t t cho hot ng ny. NTT DoCoMo vi ngun lc v truynthng R&D l cng ty duy nht tp trung vo ci tin lin tc nhm to ra st ph.

- Kh bt chc: cc iu kin v giai on pht trin khc nhau lm chocc cng ty khc kh c th bt chc NTT DoCoMo v truyn thng R&D.

- Khng th thay th: Vi nhng hiu qu m ngun ci tin mang lilun em n cho cng ty cc sn phm sng to v l ng lc thc y ssng to ca nhn vin trong cng ty.

Ngun danh ting

- ng gi: bi n mang n cho NTT DoCoMo li th quyn lc i vikhch hng, i th cnh tranh v nh cung cp.- Him: NTT DoCoMo l mt trong s t nhng cng ty di ng thnh

cng trn th trng mng khng dy vi thi gian pht trin lu i nhvy.

- Kh bt chc: do n c to ra t lch s qu trnh pht trin cacng ty, vi nhng c im nh ng thi im, ng v tr s to nn lith cho NTT DoCoMo trong vic nng cao ro cn bt chc ca cng ty.

- Khng th thay th: v n gn lin vi qu trnh hot ng ca cng ty.Ngun vn ha cng ty:

- ng gi: v n l nn tng v kim ch nam cho hot ng ca cng ty.- Kh bt chc: bi n l phng thc duy nht gn kt cc thnh vin

v ban t chc ca cng ty vi nhau, khng c cng ty no ging nhau vthi im v gi tr m NTT DoCoMo xy dng c s khng ging nhbt c cng ty no v ngc li.

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- Khng th thay th: bi nu khng c vn ha cng ty ring th skhng c l do phn bit gia cc cng ty vi nhau, khng c cht ktdnh cc thnh vin trong t chc hng n mc ch chung.

6. Thnh tu chin lc:a. Th trng:- L cng ty vin thng di ng hng u th gii, NTT DoCoMo l ci

tn khng th khng nhc ti khi ni v nhng thnh cng vt tri v s cgng khng ngng ngh thc y s pht trin nn vin thng thgii.Mc d vic nghin cu v pht trin ny l rt tn km v NTTDoCoMo l cng ty di ng duy nht trn th gii u t vo hot ng nynhng c th khng nh y l mt ng li ng n v l im sng caVin thng th gii. Thnh cng ca i-Mode trong qu kh l minh chng rrng nht.

- Vi doanh thu 80 t USD/nm (trong 60% l t th trng Nht)

NTT DoCoMo l cng ty ln th 2 Nht (sau Toyota) v ng th 42 thgii nm 2005 (th 25 th gii nm 2004, theo Financial Times). L mngin thoi di ng ln nht Nht Bn vi 56% th phn, NTT DoCoMo ngthi cng l cng ty vin thng di ng dn u th gii vi 53 triu khchhng, bao gm 13 triu ngi s dng FOMA. FOMA da trn c s cngngh WCDMA, NTT DoCoMo c bit n vi t cch nh khai thc utin trn th gii s dng 3G, m u cho tro lu 3G trn th gii.

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-

NTT DoCoMo cung cp nhiu dch v a phng tin, l nh iu hnh inthoi di ng u tin trn th gii thnh cng trong vic gii thiu dch vd liu di ng vo thng mi thng qua i-Mode. i-Mode c khi xngnm 1999 v nhn c s hng ng nhit tnh ca khch hng, ch trongmt thi gian ngn thu ht gn 40 triu thu bao. Sau vi nm, i-Mode tr thnh mt phn thit yu trong h tng cu trc thng mi v x hiNht. NTT DoCoMo cng c bit ti vi dch v email di ng c achung nht th gii, dch v Internet c s dng bi hn 47 triu ngi.Nhng con s n tng trn mt phn no ni ln s hng mnh ca NTTDoCoMo. V th trng : Cng ty c mt c Chu , Chu u v Bc M:Anh, php, c ,H Lan, Trung Quc, Vit Nam, Singapore, M, baogm c vn phng i din, cc ta nh R&D, cc ca hng,

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- Cng ty c c coi l ngi lnh o v cng ngh, ci tin snphm, cht lng sn phm hay p ng khch hng khng?

NTT Docomo vn ang tip tc truyn thng nghin cu v pht trinca mnh nhm to ra nhng dch v mi vi nhng h thng mng mi tc cao. Mc d vic nghin cu v pht trin ny l rt tn km v NTTDocomo l cng ty di ng duy nht trn th gii u t vo hot ng nynhng c th khng nh y l mt ng li ng n v l im sng caVin thng th gii.

NTT Docomo c bit n vi t cch nh khai thc u tin trn thgii s dng 3G, m u cho tro lu 3G trn th gii.

NTT Docomo cung cp nhiu dch v a phng tin, l nh iu hnhin thoi di ng u tin trn th gii thnh cng trong vic gii thiu dchv d liu di ng vo thng mi thng qua iMode. I-Mode tr thnhmt phn thit yu trong h tng cu trc thng mi v x hi Nht. NTT

Docomo cng c bit ti vi dch v email di ng c a chung nhtth gii, dch v Internet c s dng bi hn 47 triu ngi. b. V sn phm:

+ Mng di ng:o Cc cng ngh: Cng ngh FOMANng cao mng li v thit b u cui. Cng ngh i-modeHi t ca in thoi di ng v Internet thng qua s tch hp ca mt

lot cc cng ngh. Wi-FiAn ton, tc cao trong cng ngh mng LAN khng dy. HSDPAMt cng ngh mnh m mi cho php ti s lng ln v xem ni

dung rt phong ph. M vch 2DC th d dng truy cp cc trang web v c c cc thng tin hu ch

bng cch qut m vch 2D vi my in thoi

LTEMt s tin ha ca h thng 3G s cho php tc truyn d liu cao lnn 300Mbps

o Cc dch v:Cc dch v lin quan n cng ngh i-mode:

Cc chc nng rt tin li c cung cp bi i-mode c lm phong phthm phong cch sng ca cng ty bng cch vt qua nhng ranh gii

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thng thng ca cc chc nng in thoi di ng. Ch cn mt s cc dchv ang c sn vi i-mode bao gm: chi game, xem video v truy cpthun tin cho cc tin tc mi nht, d bo thi tit.

i-Appli:i-modevi Java

Nhm ny bao gm cc dch v phn mm (chng trnh)c s dng vi i-mode thit b u cui tng thch vi in thoi ding. Ti v phn mm lm cho n c th t ng cp nht cc tin tc vhin th d bo thi tit cng nh chi tr chi mi.

i-area: Location Service

y l dch v cung cp thng tin v tr ca DoCoMo. Ccdch v i-area cho php ngi dng kim tra xem d bo thi

tit, giao thng, thng tin lu tr v thng tin thun li khc cho cc a

phng cng nh thng tin bn n v tr hin ti ca ngi dng.I-motion : Dynamic Video Content

Tnh nng ny dng ch cc chng trnh phn phivideoi-modein thoi di ng thit b u cui v ni dung.Cc thng tinlin lc gi tc cao ca FOMA gii tr cho bn nhng thng tin mi nhtca b phim rp chiu phim v cc chi tit ca cc mn th thao ni bt csn trong video.

i-motion mail

Dch v ny chuyn video b bt gi vi mt i-chuyn ng tngthch in thoi di ng thng qua th in t. N c tc truyn ln n15 khung hnh / giy, do cho php video chuyn ng trn tru chng vi mt in thoi di ng.

i-shot:

Mt chc nng h tr chuyn giao nh chp vi inthoi i-mode. Cc hnh nh cng c th c gi n in thoi di ng vmy tnh ca ngi vn chuyn khc.

i-channel

Dch v ny phn phi tin tc mi nht, d bo thi tit v ccthng tin khc. Thng tin c hin th trn mt mn hnh ch m ngidng khng cn thc hin bt k hot ng c bit no v ngi dng cth truy cp bit thm thng tin chi tit vi mt nt nhn.

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Dch v quc t.

NTT DoCoMo cung cp nhiu dch v trong lnh vc truyn thng quct v chuyn vng ton cu.

"World call" l mt dch v gi quc t cung cp cho cc MOVAtrong nc v FOMA thit b u cui. Cc "quc t SMS" v "quc tMMS" dch v ny cng c th in thoi tng thch in thoi di ng chuyn th v hnh nh vo tin nhn SMS / MMS tng thch vi inthoi di ng cc nc khc. Ngi s dng ngi i du lch nc ngoi c th hng li t

cc "WORLD WING" dch v chuyn vng quc t. Mt chic in thoiFOMA vi mt kh nng chuyn vng quc t c th c s dng trctip trong truyn thng nc ngoi.

i vi nhng ngi dng c thit b u cui khng tng thchvi chuyn vng quc t, NTT DoCoMo cung cp mt dch v in thoi ding nc ngoi c th c s dng trong khi gi li s in thoi cnhn ca h c s dng ti Nht Bn. Osaifu-Keitai: Dch v "Osaifu-Keitai"(in thoi di ng vi chc

nng v) .

Mt in thoi di ng by gi c th cung cp cc chc nng trn inthoi ch l mt. N c th c xem l v ca bn, th tn dng, th ID

hoc cha kha nh ca bn. Pht trin t s hi t ca cng ngh i-modev cng ngh th IC tip xc, cc dch v "Osaifu-Keitai" cho php tchhp cc dch v trong in thoi di ng ca bn. i-mode c kh nnglm nh vy, nhanh chng m rng t lnh vc thng tin lin lc n cungcp cc ci tin phong cch sng ng k.

Dch v khc.Videophone: Visual Communications: Videophone, l mt trong

nhng tnh nng th v nht ca in thoi di ng 3G c sn vi hu nhtt c cc m hnh FOMA. Truyn thng khng ch c gia in thoi di

ng FOMA m cn c th vi bt k in thoi di ng tng thchvideophone 3G, ngay c nhng ngi dng bn ngoi Nht Bn.Ngoi ra, cc " dch v Okutto-keitai "cho php ngi dng nhn

c i-mode k thut s bn v thng tin nh hng tng ng vi khuvc ni chic xe ca ngi s dng c v tr hoc i n. Thng tin cgi t trung tm iu hng xe in thoi di ng ca ngi dng.Ngi dng do c th truy cp thng tin t in thoi ca h khi ra khi

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y tnh nng in thoi ding c hng ti a cavideo, tr chi v gii tr khc binhng ngi thch khm ph s a

phng tin mi nht.

DoCoMo SMART

Tinh vi in thoi di ng chonhng ngi bn rn, nhng ngimun sng hiu qu v tng cngqun l cuc sng ca h chuynnghip v t nhn.

DoCoMo Pro series

Cc tin tin nht cao-spec inthoi di ng cho nhng ngi yuct-cnh cng c k thut s vkhng th c , cng ngh minht nng nht,.

Raku-Raku PHONE Series

DoCoMo in thoi thng minh

Trang 40
http://translate.googleusercontent.com/translate_c?hl=vi&sl=en&u=http://www.nttdocomo.co.jp/english/product/foma/smart_phone/index.html&prev=/search%3Fq%3Dntt%2Bdocomo%26hl%3Dvi%26biw%3D771%26bih%3D420&rurl=translate.google.com.vn&usg=ALkJrhhN9MFK_duadBnosqUwPP9mS84vLAhttp://translate.googleusercontent.com/translate_c?hl=vi&sl=en&u=http://www.nttdocomo.co.jp/english/product/foma/easy_phone/index.html&prev=/search%3Fq%3Dntt%2Bdocomo%26hl%3Dvi%26biw%3D771%26bih%3D420&rurl=translate.google.com.vn&usg=ALkJrhixbZs4HIBHqx4rClU78lprjzzxNghttp://translate.googleusercontent.com/translate_c?hl=vi&sl=en&u=http://www.nttdocomo.co.jp/english/product/foma/pro/index.html&prev=/search%3Fq%3Dntt%2Bdocomo%26hl%3Dvi%26biw%3D771%26bih%3D420&rurl=translate.google.com.vn&usg=ALkJrhjh6g_t0RKx5vNIBjtqncO9iqTxJwhttp://translate.googleusercontent.com/translate_c?hl=vi&sl=en&u=http://www.nttdocomo.co.jp/english/product/foma/smart/index.html&prev=/search%3Fq%3Dntt%2Bdocomo%26hl%3Dvi%26biw%3D771%26bih%3D420&rurl=translate.google.com.vn&usg=ALkJrhjTp6mzLJ6gHi8WRX3dLSOcz7pirAhttp://translate.googleusercontent.com/translate_c?hl=vi&sl=en&u=http://www.nttdocomo.co.jp/english/product/foma/prime/index.html&prev=/search%3Fq%3Dntt%2Bdocomo%26hl%3Dvi%26biw%3D771%26bih%3D420&rurl=translate.google.com.vn&usg=ALkJrhh7GOgdRtNFjn0BgVSDP3TWAJi2XA


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+ Cc sn phm khc :

Kids 'IN THOI

Khung nh k thuts

Truyn d liu snphm

7. Ti chnh:

a. Cc thng s v thu nhp:

- Ngun thu nhp ca cng ty n t 2 ngun chnh l doanh thu t dchv khng dy v vic bn cc thit b do cng ty sn xut. Trong ngunthu nhp chnh ca cng ty n t dch v khng dy, vic bn cc thit bca cng ty ch ng gp mt phn nh ch khong 15% - 20% vo tngdoanh thu.

- Trong giai on ny, hot ng kinh doanh ca cng ty rt hiu qu,doanh thu ca cng ty lun c duy tr mc cao v n nh ngay c trongthi k i khng hong 2008 - 2009, tng doanh thu lun c duy tr mc t 4 - 5 t yn.

- Hot ng kinh doanh ca cng ty rt tt cn th hin ch cng tylun t mc li nhun cao qua cc nm. Ngoi tr nm 2002 thua l doDoCoMo khng thnh cng trong vic u t vo cc nh iu hnh vinthng nc ngoi. DoCoMo u t nhiu t la vo KPN, Hutchison,

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http://translate.googleusercontent.com/translate_c?hl=vi&sl=en&u=http://www.nttdocomo.co.jp/english/product/relate/index.html&prev=/search%3Fq%3Dntt%2Bdocomo%26hl%3Dvi%26biw%3D771%26bih%3D420&rurl=translate.google.com.vn&usg=ALkJrhgIBr_Lp6dnryiNqEdSLEBU-x-ynAhttp://translate.googleusercontent.com/translate_c?hl=vi&sl=en&u=http://www.nttdocomo.co.jp/english/product/foma/photoframe/index.html&prev=/search%3Fq%3Dntt%2Bdocomo%26hl%3Dvi%26biw%3D771%26bih%3D420&rurl=translate.google.com.vn&usg=ALkJrhjuq7DB6DvC__Vnuf44qk-lHpurRQhttp://translate.googleusercontent.com/translate_c?hl=vi&sl=en&u=http://www.nttdocomo.co.jp/english/product/foma/kids_phone/index.html&prev=/search%3Fq%3Dntt%2Bdocomo%26hl%3Dvi%26biw%3D771%26bih%3D420&rurl=translate.google.com.vn&usg=ALkJrhjVjWcG6B2KxKpDYBShQ1kIOo0TfA


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AT&T Wireless v cui cng phi hu b hoc bn li cho cc nh iuhnh khc. Hu qu l DoCoMo thit hi khong 10 t la M, trong khicng lc cc hot ng ti Nht Bn ca hng li n nn lm ra.

b. Ti sn v kt cu ti sn:

- Ta c th thy ti sn ca cng ty l rt ln, ti sn ca cng ty lunc duy tr rt n nh qua cc nm, ngun ti sn co xu hng tng theotng nm, mc tng duy tri kh n nh khong t 0,5 % - 1,5% trn nm.Ti sn lun c gi n nh trn 6 t yn/nm.

- Ngun ti sn ca cng ty c u t ch yu vo 3 lnh vc chnhl:

+ Ti sn ngn hn: Chim t trng thp nht trong kt cu ti sn, chchim khong 20 - 25% trong tng ti sn ca cng ty. Vi ngun ti sn dido v lun c duy tr n nh nh th ny cng ty hon ton c kh nngu t vo cc d n ngn hn v cn i vic chi tiu ca cng ty.

+ Ti sn di hn: Chim 1 t trng kh ln trong tng ti sn ca cngty khong 40-45% tng ti sn ca cng ty, s ti sn ny ch yu c ut vo cc thit b vin thng khng dy ca cng ty. Vi c th kinh doanh

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ca ngnh vin thng l cn u t ln vo h tng cng ngh th ngun tisn ny l hon ton hp l.

+ Ti sn cha c u t v ti sn di hn khc: Ti sn ny cngchim 1 t trng kh ln trong tng ti sn ca cng ty khong t 35-40%tng ti sn ca cng ty. Ti sn ny ch yu n t cc khon u t trnth trng chng khon v cc ta sn v hnh nh cc bng pht minh sngch v cc b quyt cng ngh t vic u t cho nghin cu v pht trinca cng ty, bn cnh l cc khon u t vo cng ty con. Ta c th thyc cng ty rt ch trng u t vo vic nghin cu v pht trin, phnln ti sn trong phn ny c nm trong nhng thnh tu nghin cu vpht trin ca cng ty.

- Vi 1 doanh nghip kinh doanh trong lnh vc vin thng th kt cuti sn nh vy l hp l, ti sn ch yu l cc ta sn di hn, nhng ti snngn hn lun sn sng cng ty trang tri.

c.Ngun v kt cu ngun.

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- Trong kt cu ngun vn ca cng ty ta c th thy c ngun vnca cng ty n ch yu t ngun vn ch s hu, chim khong 50% tngngun vn ca cng ty. Trong ngun vn t li nhun gi li v vn gpca c c ong lun c duy tr mc cao v n nh qua cc nm, t lny chim hn 60% trong tng ngun vn ch s hu ca cng ty. Vi t lngun vn nh vy th cng ty hon ton c kh nng trang tri cc khonn nn.

- Trong giai on ny t l n ca cng ty c duy tr n nh qua ccnm, t l n ngn hn so vi n di hn kh cn bng. Cc khon n ngnhn c cng ty chi tr rt tt, ch c nm 2009 do khng hong kinh ttrm trng nn cng ty duy tr 1 t l n ngn hn rt cao, hn 2 t yn, cnli cc khon n ngn hn ca nm trc lun c cng ty chi tr ngaytrong nm sau. Ta c th thy c kh nng trang tri n ca cng ty l rttt. 1 im ng ch na l t l n di hn ca cng ty c gi rt nnh qua cc nm v c xu hng gim dn vo nm 2008, 2009 khi tnhhnh vay vn gp phi kh khn.

- Vi kt cu ngun vn nh vy cng ty hon ton c kh nng mrng u t v pht trin hn na.

d. Kh nng sinh li.

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- Quan st 4 thng s chnh dng nh gi kh nng sinh li ca cngty ta c th thy c kh nng sinh li tng i ln ca cng ty cho nhau t:

+ Thi nhp trn mi c phiu( EPS): Trong giai on t 2001-2002, saucuc khng hong tin t chu th kh nng sinh li ca cng ty cng bnh hng, nghim trng nht l nm 2001 khi ch s ny m, nhng t nm2003 th ch s ny lun duy tr mc cao, ngay c trong giai on khnghong. iu ny c th cho ta thy c phn no sc hp dn ca c phiucng ty.

+ Gi tr th trng trn gi tr s sch ca( WBS ): Thng s ny cgi mc rt cao v lin tc gia tng khng ngng trong giai on ny, ttrung bnh l 88,5 yn/ nm. iu ny gip ta thy c s tn nhim v gitr c phiu ca cng ty trn th trng c nh u t nh gi rt cao, gi

th trng chnh lch rt ln so vi gi tr s sch ca cng ty.+ Thu nhp trn tng ti sn( ROA): Lun c duy tr mc 2 con s,

trung bnh mi nm t 18,5% v c xu hng tng nhanh t nm 2001-2004 v y l giai on pht trin mnh m ca ngnh vin thng ti Nhtv gim dn trong giai on sau.

+ Thu nhp trn vn ch s hu(ROE): Ch c nm 2001 l nh u tphi chu l trn cc khon u t ca mnh do c phiu ca cng ty b rtgi, cc nm cn li nh u t lun nhn c mc li rt cao v n nh,trung bnh mi nm l 13%/nm. Vi thng s ny th vic thu ht nh ut l kh d dng i vi cng ty.

- Cc thng s v kh nng sinh li ca cng ty lun duy tr mc cao,c phiu ca cng ty mang li rt nhiu li ch cho nh u. Cc thng sny rt hp dn vi nh u t. Kh nng pht trin v thu ht ngun vn tcc nh u t l rt d dng i vi cng ty.

e. nh gi ca th trng.(Tnh n ngy 04 Thng 12 nm 2008)

C quan Xp hng tn dng N di hn N ngn hnMoody's AA1 P-1

(Standard & P) Poor's AA A-1 +Nht Bn C quan Xp hng tn dng

(JCR)

AAA -nh gi & thng tin u t (R & I) AA + a-1 +

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- C phiu ca cng ty c cc t chc tn dng v cc t chc xphng danh ting trn th gii v ti Nht nh gi rt cao. C phiu ca cngty c cc t chc ny lit v nhm nhng c phiu c kh nng sinh li v

tnh n nh cao. Nhng nh gi ny mang li rt nhiu li ch cho cng tytrong vic thu ht nh u t vo c phiu ca cng ty v gp phn gai tnggi tr ca cng ty trn th trng.

- Vi nhng nh gi nh trn ca th trng chng t cng vic kinhdonah ca cng ty ang i ng hng v nhng chin lc c cng tya ra rt hiu qu v mang li nhiu li ch cho cng ty.

f. Chi ph v kt cu chi ph.

- Nhn vo kt cu chi ph ca cng ty ta thy chi ph hot ng cacng ty pht sinh t 4 ngun chnh. Trong chi ph cho vic bn hng vqun l doanh nghip chung l cao nht, chim khong 24-30% tng chi phv lun c duy tr n nh qua cc nm. Mt ngun chi ph quan trng

khc l chi ph cho vic cung cp cc dch v vin thng v vic bn ccthit b ca cng ty sn xut, trong chi ph cho vic cung cp dch c lunc gi n nh cn chi ph cho vic bn cc thit b c xu hng tng dnt nm 2001-2007 v gim mnh trong 2 nm 2008-2009 khi cng ty cngb chin lc trung hn mi ngun chi ph ny chim hn 50% tng chi phhot ng ca cng ty. c bit chi ph cho vic nghin cu v pht trinca cng ty lun c gi n nh mc cao v chin lc m cng ty

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hng n l i u trong nghin cu v pht trin, dn u trong vic citin cng ngh.

- V y l 1 doanh nghip kinh doanh trong lnh vc vin thng nn chiph u t cho h tng cng ngh cn phi ln v vy ch ph cho vic kinhdoanh ca cng ty l rt ln.

8. T chc thc hin chin lc v kim sot:a. C cu t chc:Cng ty thng qua mt c cu qun tr doanh nghip do Hi ng

qun tr, m lm cho cc quyt nh v thi hnh kinh doanh quan trng vgim st vic thc hin cc nhim v do Gim c v cc cng ty kim tonvin / Hi ng qun tr Cng ty Kim ton vin, trong nh gi victhc hin cc nhim v do Gim c c lp ca Hi ng qun tr.

Ngoi ra, Cng ty gii thiu h thng nhn vin cng ty v chuyngiao mt phn quyn thc hin kinh doanh t Hi ng qun tr cho Gim

c i din, cc vin chc ca cng ty, v cc vin chc iu hnh chophp thc hin kinh doanh linh hot ca cc cn b cng ty c trch nhim.

Hn na, hn mt na s thnh vin Hi ng qun tr c giao trchnhim phc v ng thi l cn b cng ty. Nh mt kt qu, hiu qu cas gim st ln nhau ca cc thnh vin ca Ban Gim c trong vic thchin kinh doanh c nng cao, v cc chc nng qun l gim st ctng cng.

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b. H thng kim sot:C ch thc hin kinh doanh v qun l gim st thc hin vic kinh

doanh ca cng ty v cc c ch gim st qun l c tm tt trong hnhdi y:

Hi ng qun tr gm 13 thnh vin, bao gm c mt gim c bnngoi. V nguyn tc, Hi ng qun tr hp mi thng mt ln, v cuc hpbt thng c triu tp nu cn thit.Bng cch ny, quyt nh c thchin v cc vn kinh doanh quan trng, bo co tnh trng ang nhnc khi cn thit t cc thnh vin Hi ng qun tr c giao trch nhim thc hin kinh doanh v qun l gim st c thc hin.

i vi vic ra quyt nh v nhng vn quan trng lin quan

thc hin kinh doanh, Cng ty thnh lp Ban qun l, bao gm ch tchv gim c iu hnh, Ph Ch tch iu hnh cp cao, Ph Ch tch iuhnh v ton thi gian kim ton vin ca cng ty. Ban qun l p ng vnguyn tc mi tun mt ln, v cuc hp bt thng c triu tp nu cnthit, cho php linh hot, nhanh chng a ra quyt nh ca tng thng.

1-4. C cu kim ton

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Hi ng Kim ton vin cng ty bao gm nm thnh vin, bao gm cba cng ty kim ton vin bn ngoi. Hi ng qun tr Cng ty Kim tonvin v nguyn tc p ng mt ln mt thng a ra quyt nh v chnhsch kim ton, k hoch, phng php, v cc vn quan trng khc linquan n vic kim ton ca Cng ty. Mi kim ton vin ca cng ty, phhp vi chnh sch kim ton v k hoch kim ton xc nh bi Hi ngKim ton vin Cng ty, tham d cc cuc hp quan trng, chng hn nhcc cuc hp ca Hi ng qun tr, v nhn c bo co ca cc gim c,kim tra ti liu quan trng, v tin hnh kim tra trn trang web ca tr schnh, cc trang web lm vic ln, v cc cng ty ln. Bng cch ny, cngty kim ton vin thc hin kim ton ph hp vi tnh trng thc hin ccnhim v do Gim c v bo co Hi ng qun tr Cng ty Kim tonvin v tnh hnh thc hin kim ton. Ca Cng ty kim ton vin ca cngty tng cng hiu bit ln nhau v chia s thng tin, vi kim ton vin

cng ty ca cc cng ty con. Cng ty kim ton m bo hiu qu ca kimton bng cch cng tc v trao i thng tin v k hoch kim ton v ktqu vi Cc Kim ton ni b, mt n v c lp c thnh lp thchin kim ton ni b ca Cng ty v k ton ng k cng cng cacng ty trn c s thng xuyn.

1-5. Mc tiu kt hp kin chuyn gia qun lCng ty thnh lp mt ban c vn gm cc chuyn gia trong cc lnh

vc khc nhau, bao gm c mt ban c vn Hoa K c t vn t mtquan im ton cu. Bng cch ny, cc kin, kin ngh ca cc thnh vinban c vn c phn nh trong qun l. m bo rng cng ty nhnc mt phm vi a dng ca t vn, cng ty mi cc thnh vin ban cvn t nhiu tng lp x hi ngi trn ban c vn, bao gm cc nh lnh okinh doanh ni bt, cc gio s i hc, bnh lun, v cc nh bo.

1-6. Ch lng ca Gim c v Kim ton vin cng tyCc vn lin quan n ch i ng ca cc gim c c xc nh

bi Hi ng qun tr. Ch i ng ca Gim c (tr gim c bnngoi) bao gm lng hng thng cng nh tin thng. Hng thng ctr lng theo quy nh ca cc yu t nh tm quan trng v phm vi trchnhim ca tng cp qun l. Tin thng c tr trong vic xem xt cc

yu t nh kt qu ca Cng ty. phn nh kt qu trong trung hn n dihn, mt phn lng hng thng l ng gp vo k hoch mua hng cphn ca gio c. Cc c phiu ca Cng ty c mua thng qua k hochtrong tng giai on.

Trong tham vn vi cc kim ton vin ca cng ty, cng ty quytnh ch tr lng hng thng kim ton vin ca cng ty m bo mtmc c lp cao.

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3. Bo m h thng cc quy tc hot ng kinh doanh ca NTTDOCOMO (H thng kim sot ni b)

Mt bn tm tt ngh quyt ca Hi ng qun tr lin quan n vic phttrin h thng m bo n hot ng kinh doanh ca NTT DOCOMO(h thng kim sot ni b) c t ra bn di:

3-1. Cng c lp trng c bn v h thng kim sot ni b1. Trong cng c h thng kim sot ni b, cng ty nhm mc ch

t c s tun th php lut, qun l ri ro mt mt v hot ng kinhdoanh ph hp, hiu qu v xem xt cc bin php khc nhau, bao gm cquy nh, t chc v ci thin cu trc, xy dng k hoch hnh ng, vgim st cc hot ng.

2. Mt y ban kim sot ni b s c hnh thnh nh l mt thcth gim st cc n lc c nhng h thng kim sot ni b chc nnghiu qu hn. Cc y ban s nhm mc ch cng c h thng kim sot ni

b t quan im qua cc phng ban; khi nh gi hiu qu, ci tin cn thits c thc hin.

3. Nhng n lc thch hp s c thc hin i vi vic m bo tin cy ca h thng kim sot ni b, m s c tham gia vi cc boco ti chnh da trn cc lut Sarbanes-Oxley Act ca M v cc cng cti chnh v Exchange Act.

4. Hi ng qun tr s thng qua cc chnh sch c bn v cng ch thng kim sot ni b, nhn cc bo co thng xuyn v tin cacc sng kin cng c h thng kim sot ni b, v gim st h thngkim sot ni b ca DoCoMo.

5. Theo gim c iu hnh, tng gim c v i din s gim stcc n lc xy dng h thng kim sot ni b da trn cc chnh sch cbn c chp thun bi cc thnh vin hi ng qun tr.

3-2. Cng c cu trc lin quan n h thng kim sot ni b1. H thng m bo rng vic thc hin cc nhim v do Gim

c v nhn vin ph hp vi php lut v cc quy nh v iu l ca cngty.

Cng ty da vo "cc nguyn tc o c NTT DOCOMO Group "v cc quy nh lin quan n vic tun th v to ra h thng cn thit cho

vic tun th o c v php l. Ngoi ra, khi chun b bo co ti chnh,cn b chu trch nhim v ti chnh, kim ton vin ca cng ty, v kimton vin c lp t chc cc cuc tho lun s b ca chnh sch k ton,v cho cng b thng tin ca cng ty bao gm c bo co ti chnh theo cchthc ph hp vi php lut lin quan n chng khon v cc quy nh, ccvn c quyt nh ti cuc hp ca Hi ng qun tr sau khi cc thtc ni b cn thit theo quy nh trong nh c hon thnh. Ngoi ra,

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nhn vin kim ton ni b tin hnh kim ton cc hot ng kinh doanhtng th ca cng ty m bo ph hp vi php lut v cc quy nh vcc quy nh ca cng ty.

2. H thng lu tr v cp nht cc thng tin lin quan n vic thchin nhim v do Gim c:

Thng tin lin quan n vic thc hin nhim v do Gim c cghi chp v lu tr theo quy nh ca lut quy nh cc phng php lu trv qun tr cc ti liu v thng tin hnh chnh.

3. Quy nh v cc h thng khc lin quan n vic qun l ri romt mt:

Gim c iu hnh chu trch nhim v qun l ri ro nh k tnghp thng tin lin quan n ri ro trong cc t chc theo quy nh ca lutlin quan n qun l ri ro, v kim sot ni b y ban gm cc gim c,Ph Ch tch cp cao, v nhng ngi khc xc nh ri ro l cn thit

qun l ri ro ton cng ty, v quyt nh chnh sch qun l ri ro c xcnh trnh ri ro xy ra v c bin php i ph nhanh chng trongtrng hp ri ro xy ra.

4. H thng m bo rng vic thc hin cc nhim v do Gimc c thc hin c hiu qu:

Hiu qu ca vic thc hin cc nhim v ca Gim c c mbo bng cc phng tin nh ra quyt nh da trn cc quy tc quy nhni b v c im k thut ca quyn hn lin quan n nhim v camnh, vic xy dng cc chnh sch qun l trung hn v k hoch kinhdoanh do Hi ng qun tr , v vic thnh lp cc u ban bao gm cc gimc, Ph Ch tch cp cao, v nhng ngi khc.

5. H thng m bo cc hot ng kinh doanh ca nhm cng tybao gm NTT DoCoMo, cng ty m, v cc cng ty con.

Cn c vo quy nh v cc vn c bn lin quan n vic qun lca Tp on cc cng ty ca NTT DoCoMo, cc cng ty nhm tho lun vcc vn kinh doanh quan trng vi DoCoMo hoc bo co DoCoMo.Ngoi ra, ngi c trch nhim c b nhim ti cc cng ty con bo coDOCOMO mt cch kp thi v tnh trng ca cc vn lin quan nqun l cp cao, v DoCoMo cung cp hng dn cn thit. i vi cc giao

dch bt thng vi cng ty m, iu tra c tin hnh bi cc nhn vinphp l v kim ton c thc hin bi cc kim ton vin ca cng ty.Hn na, kim tra ca nhn vin kim ton ni b c chuyn hng tibao gm cc cng ty con ca n, v khi cn thit h c c v nh gi ktqu ca cuc kim ton ni b ca cc cng ty.

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6. Cc vn lin quan n h tr nhn vin kim ton ca cng tytrong vic thc hin nhim v ca h v s c lp ca cc nhn vin t ccgim c:

Cc kim ton vin ca Vn phng cng ty c thnh lp nh mtt chc dnh ring cho vic h tr cc kim ton vin ca cng ty thc hincc nhim v ca mnh, v nhn vin chuyn mn c giao. Cng ty cungcp cho Hi ng qun tr li gii thch trc v cc vn nh cc cuc bnhim v lun chuyn ca cc nhn vin v cc nhim v cng vic, v ch tn trng kin ca hi ng qun tr trc khi hnh ng v cc vn nh vy.

7. H thng bo co kim ton vin do Gim c doanh nghip vngi lao ng:

Gim c, Ph Ch tch cp cao, v nhn vin bo co kp thi vkim ton vin ca cng ty v Hi ng qun tr Cng ty Kim ton vin

lin quan n vn quy nh ca php lut v cc quy nh cng nh ccvn yu cu cn thit cho vic thc hin bi cc kim ton vin cng tyca nhim v.

8. Cc h thng khc m bo rng cng ty kim ton do kimton vin c thc hin c hiu qu:

i din cc gim c v Ban Kim ton vin cng ty thng xuynt chc cc cuc hp v pht trin mt mi trng kim ton cn thit toiu kin cho cc kim ton vin ca cng ty thc hin nhim v camnh. Ngoi ra, cc nhn vin kim ton ni b phi hp vi cc kim tonvin ca cng ty kim ton m bo kim ton c thc hin theo mtcch thc hp tc.

4. Mi quan h vi cng ty m:Cc nhm cng ty do cng ty m ca cng ty, Tng cng ty Nippon

Telegraph and Telephone (NTT), hot ng cc doanh nghip ch yu sauy: cc khu vc truyn thng doanh nghip, khong cch di v kinh doanhtruyn thng quc t, truyn thng doanh nghip kinh doanh in thoi ding v truyn thng d liu ny. Tnh n 31 thng 3 nm 2010, NTT shu 66,43% quyn b phiu ca Cng ty v mt v tr nh hngn cc cng ty qun l ra quyt nh thng qua vic thc hin quyn ca c

ng ln. Tuy nhin, Cng ty c trch nhim qun l ring ca mnh v thchin qun l hot ng theo quy nh ring ca mnh ra quyt nh.

5. Tun th:Vo thng T nm 2005, cng ty c xut bn "Cc quy tc o c

ca NTT DOCOMO Group " trnh by hng dn cc quy tc ng xc quan st bi cc nhn vin m bo hot ng kinh doanh hpphp. Ngoi ra, thc y hot ng kinh doanh cng bng v minh bch,

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pht hin nguy c tim n cng sm cng tt, cng ty thit lp mt ban tvn lin quan n vic tun th nhn khiu ni v vn tim nng viphm cc quy nh ph hp v bo co trc tip cho cc qun l cp cao, cc hnh ng thch hp c th c thc hin kp thi. to iu kin chos hiu bit v cng nhn rng ri cc nguyn tc o c ca cng ty v m bo hot ng hp php theo ng php lut v cc quy nh, cng tythnh lp y ban Xc tin Tun th ng u l Ch tch.

6. Qun l thng tin:Cng vi vic thc hin chnh thc ca Lut Bo v thng tin c nhn

vo thng T nm 2005, cng ty thnh lp mt Cc an ninh thng tin, mtn v gim st tng th cc vn an ninh thng tin, cng ty dn v qun lhot ng ca cng ty lin quan n vic bo v thng tin c nhn ca khchhng, bin php i ph chng r r thng tin c th, pht trin cc chnhsch kim sot ni b thng tin ca cng ty, v thnh lp v / hoc sa i

cc quy nh ni b v quy tc.Cng ty s dng cc bin php khc nhau m bo an ninh thng tin, v d, bng cch trit qun l thit b ucui c cha thng tin c nhn, cung cp gio dc cho nhn vin x l thngtin c nhn, gim st cc cng ty k hp ng, v tng cng kim tra vmc bo mt k thut s dng.Cng ty cng thnh lp kim sot vth tc lin quan n cng b thng tin doanh nghip theo quy nh caphp lut trong nc v nc ngoi v cc quy nh, v s tit l nhngthng tin mt cch kp thi, ph hp v ch ng cho cc c ng v nhu t ci thin tnh minh bch.

9. Kt lun:a. im mnh:+ Nng lc nghin cu v pht trin.+ Cht lng sn phm tt.+ C s h tng tt v ngun vn di do.+ i ng qun l chuyn nghip.b. im yu:+ Gi sn phm cao+ Nng lc p ng khch hng thp.+ Chin lc marketing ca cng ty cha tt.

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