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UNIVERSITY OF CENTRAL LANCASHIRE
Programme Specification
This Programme Specification provides a concise summary of the main features of the programme and the learning outcomes that a typical student might reasonably be expected to achieve and demonstrate if he/she takes full advantage of the learning opportunities that are provided.
Sources of information on the programme can be found in Section 17
1. Awarding Institution / Body University of Central Lancashire
2. Teaching Institution and Location of Delivery
Preston City Campus and SCOPE, City University Hong Kong
3. University School/Centre School of Journalism, Language and communication
4. External Accreditation None
5. Title of Final Award BA (Hons) English for International Corporate Communication with (a Modern Foreign Language):a) BA (Hons) English for International Corporate Communication with French
b) BA (Hons) English for International Corporate Communication with German
c) BA (Hons) English for International Corporate Communication with Spanish
d) BA (Hons) English for International Corporate Communication with Arabic
e) BA (Hons) English for International Corporate Communication with Japanese
f) BA (Hons) English for International Corporate Communication with Chinese
6. Modes of Attendance offered Full-time and Part-time
7. UCAS Code N1T6 (Arabic), N1T1 (Chinese), N1R1 (French), N1R2 (German) N1T2 (Japanese), N1R4 (Spanish)
8. Relevant Subject Benchmarking Group(s)
Languages and Related Studies
9. Other external influences Common European Framework for Languages (CEF) and IELTS
10. Date of production/revision of this form
February 2013
11. Aims of the Programme
to provide international, rather than narrowly British or native speaker, perspectives on the use of English and (MFL) in professional, cultural and social contexts
to examine and raise critical awareness of recurrent themes and issues in international corporate communication
to develop a high level of individual and integrated communication skills in English and (MFL)
to develop a high level of knowledge and skills in a chosen specialisation (e.g. Public Relations, Digital Business Communication, Translation & Interpreting)
to develop and strengthen a high level of awareness of intercultural communication as this relates to international corporate communication
to refine learning techniques and provide training in learning strategies to facilitate language learning both inside and outside the classroom
to develop an active approach to Personal Development Planning as a life-long process and ability to demonstrate personal effectiveness in selection processes
to develop interpersonal skills, critical self-awareness and problem-solving skills.
12. Learning Outcomes, Teaching, Learning and Assessment Methods
A. Knowledge and Understanding
A1. knowledge and understanding of recurrent concepts, themes and issues in international corporate communication at a level which prepares students for careers in international business;
A2. knowledge and understanding of intercultural psychology and how cultural differences affect international corporate communication at a level which prepares them for careers in international business;
A3. an advanced level of knowledge in a chosen specialisation (Public Relations, Translation / Interpreting, or a Modern Foreign Language);
A4. knowledge and understanding of variation in register and styles of English and another MFL in a variety of business-related contexts, according to genre, audience, geographical region etc.;
A5. A high level of English Language knowledge & skills
Teaching and Learning Methods
Tutor-led inputs, lectures & seminars Tasks & activities on e-learn/Blackboard Video-based analysis tasks Graded individual or group discourse
analysis & translation /interpreting tasks Guided reading for seminars & research
projects
Simulations & group-based tasks Case analysis Group & individual projects Portfolios of structured, incremental tasks &
activities
Assessment methods
Assessed tasks Oral presentations Assessed simulations
Extended projects/essays Dissertation (optional) Classroom tests
B. Subject-specific skills
B1. communication, intercultural and interpersonal skills transferable to corporate communication in international contexts, including ability to analyse and evaluate, produce and present a range of oral and written texts for international corporate communication contexts;
B2. ability to describe, explain and critically discuss, orally and in writing, in English (and MFL) recurrent themes and issues in international communication;
B3. professional level skills in a chosen specialisation (e.g. Public Relations, Digital Business Communication, Translation /Interpreting);
B4. academic and practical skills required to undertake language-oriented research projects, e.g. sourcing and searching the research literature, referencing and compiling bibliographies.
Teaching and Learning Methods
Tutor-led inputs, lectures & seminars Tasks & activities on e-learn Video-based analysis tasks Graded individual or group discourse
analysis tasks Guided reading for seminars & research
projects
Simulations & group-based tasks Case analysis Group & individual projects Portfolios of structured, incremental tasks &
activities
Assessment methods
Assessed tasks Oral presentations Assessed simulations
Extended projects/essays Dissertation (optional) Classroom tests
C. Thinking Skills
C1. ability to apply knowledge to a variety of contexts, themes and issues;
C2. ability to critically analyse contexts, themes, issues and texts (oral and written);
C3. ability to synthesise knowledge and ideas from a variety of sources, leading to generation of creative and/or original ideas
C4. evaluation of own and others' knowledge, ideas etc.
Teaching and Learning Methods
Explicitly 'taught' in compulsory modules (EB3101 and EB3102) and embedded in teaching and assessment strategies in all modules. Classroom and independent learning tasks challenge students to think in different ways and demonstrate their thinking process, opinions and ideas through reflective tasks.
Assessment methods
Marking criteria for assessed work in most modules include weighting for demonstration of relevant thinking skills.
D. Other skills relevant to employability and personal development
D1. Awareness of self-evaluation strategies and personal development action planning
D3. Confident use of a range of professionally-oriented CIT skills
D2. Key transferable skills for study and employment (e.g. ability to plan, write and present personal and professional portfolio materials, teamwork and time management)
D4. An international outlook and a range of international and intercultural communication skills in English and (MFL) in addition to their L1
Teaching and Learning Methods
Tutor-led inputs, lectures and seminars Individual and group tasks Presentations
Simulations Group and individual projects Portfolios
Assessment methods
Portfolio tasks Presentations Simulations
Marking criteria for assessed work in most modules include weighting for demonstration of reflection on personal performance, communication skills and use of relevant CIT.
13. Programme Structures* 14. Awards and Credits*
Level Module Code
Module Title Credit rating
LEVEL
6
Compulsory EICC Modules Bachelor Honours DegreeRequires 360 credits including a minimum of 220 at Level 5 or above and 100 at Level 6
DegreeRequires 320 credits including a minimum of 180 at Level 5 or above and 60 at Level 6
EB3101 Globalisation and Business in International Corporate Communication
20
EB3102 Culture and Business for International Corporate Communication
20
Compulsory MFL ModulesStudents will take the 2 modules or 40 credits which are compulsory for their chosen language route.
FR3001
FR3061
ML3205
ML3026
a) BA (Hons) EICC with French (for non-native speakers of French)
French LanguageOR
French LanguageAND
Techniques and Practice of InterpretingOR
Translation Project in a Modern Language
20
20
20
20
GM3001
GM3105
ML3205
ML3026
b) BA (Hons) EICC with German (for non-native speakers of German)
German LanguageOR
German LanguageAND
Techniques and Practice of InterpretingOR
Translation Project in a Modern Language
20
20
20
20
Level Module Code
Module Title Credit rating
LEVEL
6
c) BA (Hons) EICC with Spanish
SH3001 Spanish Language 20
SH3002 Spanish Language 20
AK3000AK3001
d) BA (Hons) EICC with Arabic (for non-native speakers of Arabic)Arabic Language 3AArabic Language 3B
2020
JS3051
JS3100
JS3101
e) BA (Hons) EICC with Japanese (for non-native speakers of Japanese)Japanese Language (double module)
Contemporary Issues in Japan
Professional Communication in Japanese
40
2020
CL3201CL3204
ML3205
CL3003
ML3026
CL3004
CL3100
CL3101
f) BA (Hons) EICC with Chinese (for non-native speakers of Mandarin Chinese)
Chinese Language 3Understanding Chinese Economy and Society
OR(for native and non native speakers of Mandarin Chinese)Theory and Practice of Interpreting
ORTheory and Practice of Interpreting (Chinese)
ANDTranslation Project in a Modern Language
ORTheory and Practice of Translation (Chinese)
ORProfessional Communication in Chinese
ANDCritical Appreciation of Chinese Literature
2020
20
20
20
20
20
20
Optional Modules – Students will study combinations of the following modules and specialist options provided that they have fulfilled any prerequisites and do not take more than 1 module at Level 5.Modules with prerequisites are marked *
EB3992 English for International Corporate Communication Dissertation
20
WP3001 Cultural Event Management in Practice 20
EB3803 Managing International Businesses for IBC
20
Level Module Code
Module Title Credit rating
LEVE
EB3551 Student Initiated Module 20
EB3012 Workplace English for Business 20
An additional language module at level 5 or 6
20
Specialist Options – Students will normally study 40 credits or TWO modules from a specialist option but may take one if it does not have pre-requisites
L
6
EB3207
EB3206
International Digital Business CommunicationOnline Culture and Communication
Social Media Strategy
20
20
EB3701
EB3702
Human Resource ManagementPrinciples of Human Resource Management for International Business Communication
Principles of Human Resource Development for International Business Communication
20
20
EB2209
EB3209
PR3111
MarketingMarketing and Advertising Communication
20
20
20
Advertising Around the World for International Business Communication*
Public Relations for Marketing *
Public Relations
PR2105 Media Relations* (prerequisite = previous study of Public Relations)
20
PR3111
PR3102
Public Relations for Marketing*
OR
Corporate Strategy and Communication
20
20
Level Module Code
Module Title Credit rating
LEVE
TL2028
International TourismInternational Tourism Development 20
TL3141 Business Events and Tourism 20
TL2048
TL3141
Events ManagementPlanning for International Events
Business Events and Tourism
20
20
CL3003
CL3004
Chinese- English Translation/ Interpreting Option (for advanced learners of Mandarin Chinese)Theory and Practice of Interpreting (Chinese)
Translation Project in a Modern Language (Chinese)
20
20
Diploma of Higher EducationRequires 240 credits including a minimum of 100 at Level 5 or above
Level 5 Compulsory EICC Modules
LEVEL
5
EB2500 Advanced English for Business Communication 1
20
EB2501 Advanced English for Business Communication 2
20
EB2600 Advanced English Language Skills for EICC
20
Language Modules
EICC with French
FR2001
FR2202
French Language
Introduction to the Theory and Techniques of Translation
20
20
GM2101
GM2115
EICC with GermanGerman Language and Society
Introduction to Theory and Techniques of Translation
20
20
Level Module Code
Module Title Credit rating
LEVEL
5
SH2001
SH2202
EICC with SpanishSpanish Language
Introduction to Theory and Techniques of Translation
20
20
AK2000
AK2001
EICC with ArabicArabic Language 2A
Arabic Language 2B
20
20
JS2051
JS2059
EICC with JapaneseAspects of Japanese Society
Investigating Japan Project
20
20
CL2001
CL2300
EICC with Chinese – Students take TWO of these optionsAspects of Chinese Society
Social and Cultural Representations in Chinese
20
20
EICC Options
CL2301 Introduction to Translation and Interpreting
20
EB2602 Language and Society 20
EB2300 Management Practice for International Business Communication
20
EB2015 Enterprise for International Business Communication
20
EB2209 Marketing and Advertising Communication for International Business Communication
20
TL2028 International Tourism Development 20
EF2702 English and Skills for Study 20
Level Module Code
Module Title Credit rating
Level 4 Compulsory EICC Modules Certificate of Higher EducationRequires 120 credits at Level 4 or above
LEVEL
4
EB1500 English for Business Communication 1 20
EB1501 English for Business Communication 2 20
EF1700 Study and Communication 20
EB1300 Introduction to Business for International Business Communication
20
Language Modules
EICC with French
FR1000 Introduction to French Studies 40
EICC with German
GM1006 Introduction to German Studies 40
EICC with Spanish
SH1000 Introduction to Spanish Studies 40
EICC with Arabic
AK1000 Arabic Language 1 40
EICC with Japanese
JS1106 Japanese Language 1 40
EICC with Chinese
CL1002 Chinese History: From Middle Kingdom to Modern State
20
CL1203 Introduction to Contemporary China 20
15. Personal Development Planning
PDP is embedded in the teaching and assessment of most modules.
Strategies and skills for academic, personal and professional development are identified during induction and are explicitly taught in compulsory modules and several of the other modules..Students regularly meet with their tutor and groups discuss PDP issues and strategies, with emphasis on academic development.16. Admissions criteria
Programme Specifications include minimum entry requirements, including academic qualifications, together with appropriate experience and skills required for entry to study. These criteria may be expressed as a range rather than a specific grade. Amendments to entry requirements may have been made after these documents were published and you should consult the University’s website for the most up to date information.
Students will be informed of their personal minimum entry criteria in their offer letter.
Admission to a named foreign language pathway may be subject to interview and test in the foreign language. Students who are not accepted on the named foreign language pathway but who have the requisite level of English will be able to study BA (Hons) EICC.
Entry into Level 4 requires a minimum of CEF B1, IELTS 5.0 or equivalent and a good record of marks from secondary school. School-leaving qualifications and records will be considered on an individual basis as international education systems vary considerably. In addition, students would have as pre-requisites an ‘A’ level (or equivalent) entry qualification in the language of their choice.
Entry into Level 5 requires a minimum CEF low B2, IELTS 5.5 or equivalent and at least one year of undergraduate study in a field related to English Language and/or Business Communication in English plus one year of their language of choice studied at undergraduate level.
Direct entry into Level 6 requires a minimum of CEF high B2, IELTS 6.0 or equivalent and at least 2 years of undergraduate study in a field related to English Language and/or Business Communication in English. plus two years of language studied at university (60 credits: 40 at Level 1, 20 at Level 2) and normally an additional 20-40 credits at Level 2 (society/translation/business/literature).
The course is open to students for whom English is not the main language of the home. Therefore students with English at the equivalent of IELTS 8.0 or above would not normally be admitted..
17. Key sources of information about the programme
UCLan Website www.uclan.ac.uk
International partners through articulation agreements
UClan prospectus & International Office publicity
Word of mouth
Level Module Code Module Title
Compulsory (C) or
Optional (O)
Knowledge and understanding Subject-specific Skills Thinking Skills
Other skills relevant to employability and
personal development
A1 A2 A3 A4 A5 B1 B2 B3 B4 C1 C2 C3 C4 D1 D2 D3 D4
LEVEL
6
EB3101Globalisation and Business in ICC C √ √ √ √ √ √ √ √ √ √ √ √ √ √
EB3102 Culture and Business in ICC C √ √ √ √ √ √ √ √ √ √ √ √ √ √
FR3001 French Language O √ √ √ √ √ √ √ √ √ √
FR3061 French Language O √ √ √ √ √ √ √ √ √ √
ML3205Techniques and Practice of Interpreting O √ √ √ √ √ √ √ √ √ √ √ √
ML3026 Translation Project O
GM3001 German Language O √ √ √ √ √ √ √ √ √ √
GM3105 German Language O √ √ √ √ √ √ √ √ √ √
SH3001 Spanish Language O √ √ √ √ √ √ √ √ √ √
SH3002 Spanish Language O √ √ √ √ √ √ √ √ √ √
AK3000 Arabic Language 3A √ √ √ √ √ √ √ √ √ √ √ √ √
AK3001 Arabic Language 3B O √ √ √ √ √ √ √ √ √ √ √ √ √
JS3051 Japanese Language O √ √ √ √ √ √ √ √ √ √ √ √ √
Level Module Code Module Title
Compul-sory (C)
or Option
(O)
Knowledge and understanding Subject-specific Skills Thinking Skills
Other skills relevant to employability and
personal development
A1 A2 A3 A4A5
B1 B2 B3 B4 C1 C2 C3 C4 D1 D2 D3 D4
LEVEL
6
JS3100Contemporary Issues in Japan O
√ √ √ √ √ √ √ √ √ √ √ √ √ √ √
JS3101Professional Communication in Japanese O
√ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √
CL3201 Chinese Language 3 (C)* √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √
CL3204Understanding Chinese Economy and Society √ √ √ √ √ √ √ √ √
CL3003Theory & Practice of Interpreting (Chinese) (C)* √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √
CL3004Theory & Practice of Translation (Chinese) (C)* √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √
CL3100Professional Communication in Chinese O √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √
CL3101Critical Appreciation of Chinese Literature O √ √ √ √ √ √ √ √ √ √ √ √ √ √ √
EB3992
English for International Corporate Communication Dissertation O
√ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √
EB3012Workplace English for Business O √ √ √ √ √ √ √ √
WP3001 Cultural Event Management in Practice
O √ √ √ √ √ √ √ √ √ √ √
EB3803Managing International Businesses for IBC O √ √ √ √ √ √ √ √ √ √ √ √
LevelModule Code Module Title
Compul-sory (C)
or Option
(O)
Knowledge and understanding
Subject-specific Skills Thinking Skills
Other skills relevant to employability and
personal development
A1 A2 A3 A4 A5 B1 B2 B3 B4 C1 C2 C3 C4 D1 D2 D3 D4
LEVEL
6
EB3551 Student Initiated Module O √ √ √ √ √ √ √ √ √ √ √
EF2702 English and Skills for Study O √ √ √ √ √ √ √ √ √ √ √ √ √
EB3207Online Culture and Communication O √ √ √ √ √ √ √ √ √ √ √ √
√
EB3206 Social Media Strategy O √ √ √ √ √ √ √ √ √ √ √ √ √
EB3701
Principles of Human Resource Management for International Business Communication O √ √ √ √ √ √ √ √ √ √ √ √
√
EB3702
Principles of Human Resource Development for International Business Communication O √ √ √ √ √ √ √ √ √ √ √ √ √
√
EB2209Marketing & Advertising Communication for IBC O √ √ √ √ √ √ √ √ √ √ √ √ √ √
√
EB3209 Advertising around the World O √ √ √ √ √ √ √ √ √ √ √ √ √ √ √
PR3111 Public Relations for Marketing O√
√ √ √ √ √ √ √ √ √ √ √ √√
PR2105 Media Relations O √ √ √ √ √ √ √ √ √ √ √ √ √ √
PR3102Corporate Strategy and Communication O √ √ √ √ √ √ √ √ √ √ √ √ √ √
Level Module Code Module Title
Compul-sory (C)
or Option
(O)
Knowledge and understanding
Subject-specific Skills Thinking Skills
Other skills relevant to employability and
personal development
A1 A2 A3 A4 A5 B1 B2 B3 B4 C1 C2 C3 C4 D1 D2 D3 D4
6TL2028
International Tourism Development O √ √ √ √ √ √ √ √ √ √ √ √ √
TL3141 Business Events and Tourism O √ √ √ √ √ √ √ √ √ √ √ √ √ √
TL2048 Planning for Events Management O √ √ √ √ √ √ √ √ √ √ √ √
LEVEL
5
EB2500Advanced English for Business Communication 1
C √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √
EB2501Advanced English for Business Communication 2
C √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √
EB2600Advanced English Language Skills
C √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √
EB2602 Language and Society O √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √
EB2300 Management Practice for IBC O √ √ √ √ √ √ √ √ √ √ √ √ √ √ √
EB2015 Enterprise for IBC O √ √ √ √ √ √ √ √ √ √ √ √ √ √
CL2301Introduction to Translation and Interpretation
O √ √ √ √ √ √ √ √ √ √ √ √
Module Code
Module Title Compul-sory (C)
or Option
Knowledge and understanding
Subject-specific Skills
Thinking Skills Other skills relevant to employability and
personal development
Level(O) A1 A2 A3 A4 A5 B1 B2 B3 B4 C1 C2 C3 C4 D1 D2 D3 D4
EB2209 Marketing and Advertising O √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √
TL2028International Tourism Development O
√ √ √ √ √ √ √ √ √ √ √ √ √
EF2702 English and Skills for Study O √ √ √ √ √ √ √ √ √ √ √ √ √ √
FR2001 French Language (C)* √ √ √ √ √ √ √ √ √ √ √ √ √ √
GM2101 German Language and Society (C)* √ √ √ √ √ √ √ √ √ √ √ √ √ √ √
SH2001 Spanish Language (C)* √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √
AK2000 Arabic Language 2A (C)* √ √ √ √ √ √ √ √ √ √ √ √ √ √
AK2001 Arabic Language 2B (C)* √ √ √ √ √ √ √ √ √ √ √ √ √ √
JS2051 Aspects of Japanese Society (C)* √ √ √ √ √ √ √ √ √ √ √ √
JS2059 Investigating Japan Project (C)* √ √ √ √ √ √ √ √ √ √ √ √ √ √
CL2001 Aspects of Chinese Society O √ √ √ √ √ √ √ √ √ √ √ √ √
Level Module Code Module Title
Compul-sory (C)
or Option
(O)
Knowledge and understanding
Subject-specific Skills Thinking Skills
Other skills relevant to employability and
personal development
A1 A2 A3 A4 A5 B1 B2 B3 B4 C1 C2 C3 C4 D1 D2 D3 D4
CL2300 Social and Cultural Representations in Chinese
O √ √ √ √ √ √ √ √ √ √ √ √ √ √
CL2301Introduction to Translation and Interpretation
O √ √ √ √ √ √ √ √ √ √ √ √
EB1500English for Business Communication 1 C
√ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √
EB1501English for Business Communication 2 C
√ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √
EF1700 Study and Communication C √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √
EB1300 Introduction to Business C √ √ √ √ √ √ √ √ √ √ √ √ √
FR1000 Introduction to French Studies (C)* √ √ √ √ √ √ √ √ √ √ √ √ √
GM1006 Introduction to German Studies (C)* √ √ √ √ √ √ √ √ √ √ √ √ √ √
SH1000 Introduction to Spanish Studies (C)* √ √ √ √ √ √ √ √ √ √ √ √ √
AK1000 Arabic Language 1A (C)* √ √ √ √ √ √ √ √ √ √ √ √ √ √
Level
Module Code Module Title
Compul-sory (C) or Option (O)
Knowledge and understanding
Subject-specific Skills Thinking Skills
Other skills relevant to employability and
personal development
A1 A2 A3 A4 A5 B1 B2 B3 B4 C1 C2 C3 C4 D1 D2 D3 D4
JS1106 Japanese Language 1 (C)* √ √ √ √ √ √ √ √ √ √ √ √ √
CL1002 Chinese History: From Middle Kingdom to Modern State
(C)* √ √ √ √ √ √ √ √ √ √ √ √ √ √
CL1203Introduction to Contemporary China
(C)* √ √ √ √ √ √ √ √ √ √ √ √ √ √