Upload
others
View
3
Download
0
Embed Size (px)
Citation preview
Backlinks after Penguin
By Julia Schoenegger
5/15/2013 ® Searchmetrics GmbH 2013 │ Site 1
Viewing Tips
• All viewers will be muted throughout the presentation.
• Questions? You can ask questions in the Q&A box. All questions will be answered at the end of the presentation.
• Technical issue? Tell us in the Q&A’s.
5/15/2013 ® Searchmetrics GmbH 2013 │ Site 2
About the speaker
As Client Relationship Manager is responsible for product training and consulting with clients on their SEO strategies.
Prior to joining Searchmetrics, she worked at ShopWiki, an International Shopping Search Engine as Country Manager Germany. In this capacity she was driving all SEO and Affiliate marketing initiatives as well analytics efforts for the German market.
Julia Schonegger received a Master’s in Digital Publishing from NYU and holds an MA in Comparative Literature and English from the University of Vienna.
5/15/2013 ® Searchmetrics GmbH 2013 │ Site 3
• Client Relationship Manager at Searchmetrics for North America
Who are we?
5/15/2013 ® Searchmetrics GmbH 2013 │ Site 4
Overview slide
5/15/2013 ® Searchmetrics GmbH 2013 │ Site 5
Backlinks in a
Post-Penguin era
The Good, the Bad the Ugly
Eric Schmidt in 2008
5/15/2013 ® Searchmetrics GmbH 2013 │ Site 6
Eric Schmidt, Former Google CEO
The internet is fast becoming a “cesspool” where false information thrives.
Schmidt, Brands are the solution
5/15/2013 ® Searchmetrics GmbH 2013 │ Site 7
“Brands are the solution, not the problem. Brands are how you sort out the cesspool”. Eric Schmidt, 2008
Google Algorithm Update
“Unnatural” Links violate Google Webmaster Guidelines
• April 2012: Penguin 1.0
• May 2013: Penguin 2.0
5/15/2013 ® Searchmetrics GmbH 2013 │ Site 8
Matt Cutts, Google Search Quality Team
Evaluate Backlink Profile
5/15/2013 ® Searchmetrics GmbH 2013 │ Site 9
• Widget Links
• Exact Match Anchor Texts
• Article Directories
• Paid Links
Relevancy and Quality
Losers after Penguin 2.0
5/15/2013 ® Searchmetrics GmbH 2013 │ Site 10
• http://blog.searchmetrics.com/us/2013/05/23/google-penguin-update-2-0-loser-analysis/
Diagnostics
5/15/2013 ® Searchmetrics GmbH 2013 │ Site 11
• Hit by Penguin? Next
• Find Top performing Competitors in your vertical
• Compare Backlink Profiles!
Link Diagnostics in Searchmetrics
5/15/2013 ® Searchmetrics GmbH 2013 │ Site 12
Exact Match Anchor Text Analysis
Link Diagnostice in Searchmetrics
5/15/2013 ® Searchmetrics GmbH 2013 │ Site 13
• Advanced Filter to segment data
Link Diagnostics
5/15/2013 ® Searchmetrics GmbH 2013 │ Site 14
• Outgoing Links to detect potential SPAM
Backlink Profile Clean up
5/15/2013 ® Searchmetrics GmbH 2013 │ Site 15
• How to fix Backlink Profile
• Contact Site Owner (Webmaster) and request removal of undesired link
• Use Google Disavow in Webmaster Tools
Google should no longer consider the link when evaluating backlink profile
• Attract relevant high quality links
Link Freshness
• New and lost links
5/15/2013 ® Searchmetrics GmbH 2013 │ Site 16
Link Freshness
• Check on link within 24h
5/15/2013 ® Searchmetrics GmbH 2013 │ Site 17
Think big. Think Searchmetrics.
5/15/2013 ® Searchmetrics GmbH 2013 │ Site 18
We provide the
technology and
insights
You make it
happen
Your success makes us tick
5/15/2013 ® Searchmetrics GmbH 2013 │ Site 19
Customer success
Support team
Success management
• Training and business intelligence
• Our innovation = your profit
5/15/2013 ® Searchmetrics GmbH 2013 │ Site 20
Questions? Email us at:
Follow us on Twitter: twitter.com/searchmetrics
Like us on Facebook: facebook.com/searchmetrics
5/15/2013 ® Searchmetrics GmbH 2013 │ Site 21
Thank you!