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BACK TO SCHOOL 2014SPONSORSHIP PACKAGE IDEAS

OVERVIEW

• BACKGROUND RESEARCH

• STACK’S RELATIONSHIPS WITH MEGABRANDS

• SNAG THE BAG CONTEST SPONSORSHIP

• BACK TO SCHOOL TECHNOLOGY SPONSORSHIP

• CLOTHING DRIVE SPONSORSHIP: NEW YEAR, NEW CLOTHES, NEW BEGINNINGS

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BACKGROUND RESEARCH

• $84 BILLION SHOPPING SEASON

• SECOND LARGEST AFTER THE HOLIDAYS

• 29% OF CONSUMERS BEGIN TO DISCUSS BACK TO SCHOOL AROUND MID-JULY

BEST PRACTICES:

• BEGIN PLANNING EARLY

• THIS AUDIENCE LIKES DEALS

• KEEP IT SIMPLE

• ENGAGE

• THINK LONG TERM

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Sources: Adeage.com * Rioseo.com

STACK’S RELATIONSHIPS WITH MEGABRANDS

MEGABRAND

Yes No

At&T X

Verizon X

Chevy X

Mcdonald’s X

Geico X

Toyota X

T-Mobile X

Ford X

Macy’s X

Walmart X

Honda X

Apple X

Target X

Sprint X

Samsung X

State Farm X

Nissan X

L’oreal Paris X

Subway X

J.C. Penney X

Microsoft X

Progressive X

Home Depot X

Citi X

Budweiser X

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Targeted: Back to School

Yes No

Target X

Walmart X

Microsoft X

Samsung X

J.C. Penney X

Macy’s X

40%

SNAG THE BAG CONTEST SPONSORSHIP

DETAILS:

• WEEKLY VIDEO AND ARTICLE SERIES WITH ATHLETE

• WEEK 1: INITIAL INTRODUCTION TO THE CONTEST

• VIDEO: PLAYER INTRODUCES CONTEST

• ARTICLE: CONTEST RULES AND INFOGRAPHIC OF SHADOWED BAG COMPONENTS

• EVERY WEEK AFTER: 1 PRODUCT IS REVEALED

• VIDEO: ATHLETE REVEALS THE PRODUCT, WHY HE USES IT, AND THE BENEFITS

• ARTICLE: INFOGRAPHIC FILLS IN ONCE EACH PRODUCT IS REVEALED, PRODUCT WRITE-UP

• WINNER REVEAL:

• VIDEO: ATHLETE REVEALS WINNER’S NAME

• ARTICLE: INTERVIEW WITH WINNER

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SPONSORSHIP:

• CONTEST WILL BE PROMOTED ON STACK MEDIA CHANNELS: SOCIAL MEDIA, WEBSITE, MAGAZINE, AND EMAILS

• STACK MAGAZINE:

• EDIT PRIZE MARKETING PROGRAM

• WEBSITE LISTINGS

• DIRECT BRAND INTERACTION WITH CONTESTANTS

• MARKETERS MAY INCLUDE SPECIFIED STORE LOCATION INFORMATION, DISCOUNTS, ETC

• PRODUCT INTEGRATION WITH ATHLETE

• LIVE URL TO PURCHASE ITEMS ON ONLINE STORE

• ADDED VALUE:

• 5 SECOND VIDEO INTRO PROMOTING SPONSOR

• BAG COMPONENTS MAY BE AVAILABLE FOR PURCHASE AT RETAIL STORE

POTENTIAL PARTNERS:

• WALMART

• TARGET

OVERVIEW:

CONTEST IS BASED AROUND WHAT A STACK ATHLETE (PREFERABLY FOOTBALL PLAYER BECAUSE OF SEASONAL BUZZ) BRINGS WITH HIM/HER IN GYM BAG TO

PRACTICE/WORKOUT

EACH WEEK FANS GUESS WHAT PRODUCT IS IN THE ATHLETE’S BAG

WINNER OF THE CONTEST GETS THE ATHLETE’S ACTUAL BAG AND ITS COMPONENTS

BACK TO SCHOOL TECHNOLOGY SPONSORSHIP

OVERVIEW:

CONTENT SERIES BREAKING DOWN ESSENTIAL TECHNOLOGY FOR STUDENT ATHLETES FOR THE 2014-2015 ACADEMIC YEAR

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DETAILS:

• WEEKLY VIDEO AND ARTICLE SERIES BREAKING DOWN HOTTEST BTS TECHNOLOGY IN KEY AREAS FOR HIGH SCHOOL ATHLETES

• KEY AREAS:

• CELL PHONES

• COMPUTERS

• COMPUTER SOFTWARE

• FITNESS EQUIPMENT

• HIGH TECH SCHOOL SUPPLIES

• 5 WEEK ARTICLE SERIES & 5 WEEK VIDEO SERIES SIMILAR TO STACK RUNDOWN

• EACH PIECE OF CONTENT WILL BE “TOP 5 HOTTEST (INSERT KEY AREA) FOR THE 2014-2015 SCHOOL YEAR”

SPONSORSHIP:

• CUSTOM BUILT CHANNEL UNDER TECH SECTION OF STACK GAMER

• COMPLETE CHANNEL SPONSORSHIP

• SOCIAL MEDIA ACTIVATION FOR FACEBOOK, TWITTER, INSTAGRAM, & TUMBLR

• EACH WEEK ONE PRODUCT IS CHOSEN BY STUDENTS

• SUBMITTED BY USING THE #BTSTECH

• ADDED VALUE:

• 5 SECOND VIDEO INTRO PROMOTING SPONSOR

• SPONSOR’S PRODUCT(S) WILL BE INTEGRATED INTO CONTENT

• MAGAZINE PROMOTION WITH MARKETER

• BTS DISCOUNTS POTENTIALLY REACHING MORE THAN 13,500 HIGH SCHOOLS AND 5 MILLION STUDENTS

• MOST VALUABLE PRODUCTS AND PROMOTIONS (MVP²)

• WEBSITE LISTING

POTENTIAL PARTNERS:

• SAMSUNG

• MICROSOFT

CLOTHING DRIVE SPONSORSHIP:NEW YEAR, NEW CLOTHES, NEW BEGINNINGS

OVERVIEW:

BACK TO SCHOOL CLOTHING DRIVE IS EXECUTED AT PARTICIPATING STACK HIGH SCHOOLS AND PARTICIPATING STACK VELOCITY

SPORTS PERFORMANCE CENTERS

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DETAILS:

• STUDENTS ARE ENCOURAGED TO BRING IN OLD CLOTHING ON THE FIRST DAY OF THE 2014-2015 ACADEMIC YEAR

• VIDEO PRODUCED BY STACK SHOWCASING THE CLOTHING DRIVE AT DIFFERENT HIGH SCHOOLS AND VELOCITY CENTERS

• ARTICLE CONTENT PUBLISHED BEFORE THE EVENT AND AFTER THE EVENT

• STATISTICS AND PICTURES THROUGHOUT BOTH ARTICLES

• CLOTHING RECEIVED IN DRIVE WILL BE DONATED TO CHARITY

SPONSORSHIP:

• MARKETER'S CHOICE OF WHICH CHARITY TO DONATE TO

• BRANDING ON CLOTHING BINS AT SCHOOLS AND VELOCITY CENTERS

• SOCIAL CAMPAIGN BUILT AROUND CLOTHING DRIVE AND PROMOTED ON STACK’S TWITTER, FACEBOOK, & INSTAGRAM

• CAMPAIGN MARKETED WITH SIGNATURE HASHTAG: #NYNCNB

• UNPRECEDENTED ACCESS TO 12-24 DEMOGRAPHIC

• POTENTIALLY 13,500 HIGH SCHOOLS AND MORE THAN 5 MILLION STUDENTS

• 40+ VELOCITY TRAINING FACILITIES

• 100,000 TRAINED/YEAR

• ADDED VALUE: LEVERAGE SPONSOR’S PHILANTHROPIC EFFORTS

• OWNERSHIP OF STACK LIFESTYLE/STYLE CHANNEL

• ARTICLES PUBLISHED IN STACK MAGAZINE BTS ISSUE AND FALL ISSUE

POTENTIAL PARTNERS:

• J.C. PENNEY

• MACY’S