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Back to basics: IP address tracking

IP address technology has been a part of the online landscape for decades, but many businesses are yet to fully understand the opportunities tracking IP addresses can offer B2B marketing and sales teams. Use these 5 top tips to understand IP address tracking, and how your business can benefit from its process.

UNDERSTAND IP ADDRESS TRACKING

An IP address is a unique string of numbers and symbols acting much like your home address, allowing a computing device to connect with the internet and other networks. Without an IP address, no device can browse web pages, send emails or download data. As all IPs are unique and paramount to online activity, they can be tracked with the right tools, and open exciting business opportunities.

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KNOW WHAT DATA YOU CAN GET FROM AN IP ADDRESS2

When tracked, IP addresses can offer businesses a myriad of valuable data, helping improve marketing results. The data available depends on the tool you use, some use the IP addresses to track device location, others can cross reference IPs with a database to disclose additional business information.

PLAN YOUR IP ADDRESS STRATEGY

Before embarking on your IP address tracking journey, understand what you want to use the process for. The ability to track IP location helps marketers understand their online audience and design localized campaigns for impactful personalization. When cross-referenced with a business database, IP tracking can identify new business leads, fuelling sales teams with actionable data.

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ENSURE YOUR ROI

As with any new advancement in the world of business, you’ll want to ensure IP address tracking can offer a reliable return on investment. To ensure this ROI, you’ll want to understand how your business will use IP tracking including how you’ll action the data you gain. Finding the right tool is also essential, giving your business the best chance of success.

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TAKE A FREE LEAD FORENSICS TRIAL

Lead Forensics offer an advanced IP tracking solution, identifying the businesses visiting your website. Running detected IP addresses through a privately-owned database, Lead Forensics provides users with the names and addresses of visiting business, contact details for key decision makers and a full analysis of each visitor journey for impactful sales follow-up.

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