May 2013 | Issue 0093 www.businessleader.bz

Where Hendricks County Business Comes First

Finding the Wow in Every Day page 6

Indiana Employers and Workers page 13

Dangerous

Business page 22

Chiropractic medicine proves success for Dr. J.C. Anderson.

page 5Photo by Ryan

Woodall for HCBL

We deliver an experience you’ll hold dear for years to come.iuhealth.org/west/maternity

Back to back success

WE OFFER FLEET PRICING ON PARTS AND LABOR FOR HENDRICKS COUNTY BUSINESSES! (SEE INSIDE)AUTO-LAB of Avon10750 E. U.S. Hwy. 36www.autolabusa.com

(317) 667-0211

businessleader.bz • May 2013 3Hendricks County Business Leader

FROM THE PUBLISHERFrom the Publisher

Rick MyersFounder and Publisher

Howard Hubler, a found-ing member of the Hubler Auto Group and Hubler Ex-press Collision, will be the 7th annual Excelerate Hen-dricks County’s - presented by Indiana University Health West Hospital - luncheon keynote speaker. Howard’s topic: Optimizing your busi-ness in the new normal-2013 and beyond.

The Hendricks Coun-ty Economic Development Corporation will also present awards to businesses dur-ing the luncheon, which will begin at noon. I’ve known Howard for sev-eral years and as it relates to business he has always been well ahead of the times. Each time I have the opportu-nity to meet with him, I leave having learned something new about business, whether it’s managing employees to optimize their performance or managing sales to positively affect your bot-tom line, Howard has the answers. I can’t imagine you won’t leave the luncheon without something good that you can incorporate into your business. Believe me; it will be well worth the $10 you pay for lunch.

Excelerate Hendricks County will be 10 a.m. – 2 p.m., at Serendipity at Metropolis,

Plainfield. There will be great opportunity to connect with businesses and, with the ex-ception of lunch ($10 and payable to Seren-dipity), it is free.

For more information, go to www.exceleratehc.com or contact Kim Hurst at khurst@businessleader.bz or call (317) 507-9087.

DeKoninck accepts Green-wood superintendent post

Kent DeKoninck was re-cently selected to become the superintendent of the Green-wood Community School Corporation, beginning July 1. I learned of DeKoninck’s new job during a board meet-ing of the Hendricks College Network, of which we both serve. DeKoninck was consid-

ered a rising star at Avon Community Schools, taking on the associate super-intendent role last year. Greenwood has a good man leading the district. Here’s wishing him all the best.

Cover Party May 21 at Avon GardensDon’t forget to attend the May Cover Par-

ty, presented by State Bank of Lizton, May 14, 5:30-7:30 p.m., at Avon Gardens, 6259 Coun-ty Road 91 N., Avon. Covers honored will be: March, Emily Perry, Susie’s Place; April, Doug Moon, Wild Birds Unlimited; and May, Dr. JC Anderson, Anderson Chiropractic. RSVP by May 13 to coverparty@businessleader.bz. Hope to see you there.

Hubler’s keynote speech will be well worth the price of a $10 lunch

Rick Myers is publisher of the Hendricks County Business Leader. E-mail: rick@businessleader.bz

©2013 IU Health

We deliver an experience you’ll hold dear for years to come. Indiana University Health West Hospital not only provides an exceptional team, we make sure your birthing experience is the one you always imagined. We deliver more expert doctors and the comforts of home. That’s what you can expect at IU Health West Hospital. With an expanded team of obstetricians and a Riley Hospital for Children at IU Health pediatrician on site 24/7, we are growing to meet all your needs. From pre-delivery through your big day and beyond, we are there for you through it all offering a beautiful maternity center built around your comfort. As you can see, your peace of mind means everything to us. Because you deserve it, we deliver it.

Learn more about our program at iuhealth.org/west/maternityor fi nd a physician by calling 317.217.DOCS (3627)

“I can’t imagine you won’t leave the luncheon without something

good that you can incorporate into your business.”

Food • Fun • NetworkingJoin us for the Hendricks County Business Leader May Cover Party, sponsored by State Bank of Lizton. Enjoy a glass of wine and hors d’oeuvreves, and mix with colleagues and your peers from through-out Hendricks County during this fun and casual after-hours business affair as we honor: March cover, Emily Perry, Susie’s Place; April cover, Doug Moon, Wild Birds Unlimited; and May cover, Dr. J.C. Anderson, Anderson Chiropractic.

May 145:30-7:30pm

Avon Gardens6259 County Road 91 N • Avon

RSVP by May 13 to Coverparty@businessleader.bz

or by calling (317) 918-0334.

March 2013 | Issue 0091 www.businessleader.bz

Where Hendricks County Business Comes First

County & Municipal Meetings

P/17

Madness of March

P/6

2013 Golf Guide

PP/12-13

Expertise that is as exceptional as it is easy to find. iuhealth.org/west

Child advocate

No. 1

Emily Perry fulfi lls her dream with

the creation and sustainability of

Susie’s Place. page 5Photo by Ryan

Woodall for HCBL

March 2013 | Issue 0091 www.businessleader.bz

April 2013 | Issue 0092 www.businessleader.bz

Where Hendricks County Business Comes First

Decision Fatigue – page 4HCEDP 2012 Annual Report – INSERTFinance 101 – pages/9-12We deliver an experience you’ll hold dear for years to come.iuhealth.org/west/maternity

Doug Moon’s persistence pays off with Wild Birds Unlimited. page 5

Photo by Ryan Woodall for HCBL

May 2013 | Issue 0093 www.businessleader.bz

Where Hendricks County Business Comes First

Finding the Wow in Every Day page 6

Indiana Employers and Workers page 13

Dangerous

Business page 22

Chiropractic medicine proves success for Dr. J.C. Anderson.

page 5Photo by Ryan

Woodall for HCBL

We deliver an experience you’ll hold dear for years to come.iuhealth.org/west/maternity

Back to back success

WE OFFER FLEET PRICING ON PARTS AND LABOR FOR HENDRICKS COUNTY BUSINESSES! (SEE INSIDE)AUTO-LAB of Avon10750 E. U.S. Hwy. 36www.autolabusa.com

(317) 667-0211

4 May 2013 • businessleader.bz businessleader.bz • May 2013 5Hendricks County Business LeaderHendricks County Business Leader

Times-Leader Publications, LLC6319 E. U.S. Hwy 36, Ste 206

Avon, IN 46123 • Phone: (317) 451-4088Email: info@businessleader.bz

Founder & Publisher Richard K. “Rick” MyersContributing Writer Gus Pearcy

Content Editor Katie MosleyDesign/Production Carey Germana

www.businessleader.bz

Copyright 2013 © Times-Leader Publications, LLC

All rights reserved.

EdITORIaL/OPInIOnEditorial/Opinion

The Indianapolis 500 is more than a party

Ah, May. Race month. What a great month to be a Hoosier. The Indianapolis 500 is a tradition for many of us. It’s a time of nostalgia and the all-important, unofficial start of summer. Names like Andretti, Foyt, Penske and Ganassi send chills of excitement through our bodies. That two and half mile oval represents an excitement unlike any other for many Hoosiers. If you ever doubt the enthusiasm that both Hoosiers and visitors to our great state have for the 500, watch the OneAmerica 500 Festival Mini Marathon this year. Scores of people stop and kiss those iconic bricks as they make their way through the seventh mile of 13.1 mile race. It’s a piece of history.

The Indy 500 means so much more than nostalgia to Central Indiana, though. People from all over the world step foot on our turf. They come into our shops, restaurants and venues. What kind of image are we putting out there? Are we showing our Hoosier hos-pitality? People from all walks of life come visit and spend millions of dollars. They come ready to contrib-ute to our economy.

May is a great time to open our businesses and lives to new (and potential returning) visitors. With all the hustle and bustle of spring and the beginning of sum-mer, take time to remember our guests. Our guests, who will hopefully return to our great state as well as guests who will inevitably tell their friends about us, are important. Let them know it. Show that Hoo-sier hospitality this month. Slow down and enjoy the greatness that surrounds Central Indiana this month and remember that it’s more than a party for many. It’s a time to showcase our greatness.

By Gus PearcyHumans gravitate to the familiar. It hap-

pens time and time again. For Dr. J.C. Ander-son, the familiar was chiropractic medicine. His family is chockfull of chiropractors. He has four cousins, an uncle and his own father are family chiropractors. It would have been unusual to see J.C. become anything but. Chi-ropractic medicine is the family business.

Dr. John (Robert) Anderson of Brazil, Ind., operated a practice for many years. John Charles Anderson, J.C., followed closely in his father’s footsteps. J.C. graduated from then Van Buren High School in Brazil, did his un-dergraduate work at Indiana State University, got married and went to the same chiropractic school as his father.

“I think it made it easier,” Ander-son said. “Growing up I never went to the doctor much. I just stayed adjusted and stayed lined up ... un-less it was for poison ivy.”

After attending Logan Chiro-practic College in St. Louis, J.C. and his wife, Theres (It is Theres with no “a” at the end) came back to Indiana to hang a shingle. They were looking hard at Lafayette when they passed through Plain-field in 1986. Theres wasn’t sure about Plainfield, but “Jace,” as she calls him, was convinced to move to Plainfield.

Dr. John joined Dr. J.C.’s office for several years. Together, the pair built a thriving prac-tice.

In 1994, the office moved to its new build-ing in Avon. The new neighborhood was pret-ty sparse compared to today.

“That was just a God thing because that man was just a patient who said, ‘I’ve got some property that you need to be building,’” Theres said. “He was a sweet guy.”

The Andersons purchased the building a few years after it was built. Of course, the area has exploded with development and the choice looks very fortuitous.

But even with those blessings, Theres be-lieves the greatest blessing for the practice was the loyal employees over the years. Many have been with the practice for years.

“Your employees make or break you,” she

added.Theres’ role in the practice has been a

partnership. A former English teacher, she’s worked in the office on and off for years, but J.C. considers it their business.

When the office opened in Plainfield, Theres was the only staff member, setting ap-pointments on an oversized ledger calendar. Staff was eventually hired to allow for Theres and J.C. to have a family.

Married for 32 years, the Andersons raised their three daughters in Pittsboro but just re-cently sold their home. They don’t really know where they go to from here. The goal is just to

downsize.Meanwhile, the practice continues to grow.

Dr. J.C. says new patients are coming to see either him or Dr. Justin Mohr, the second doc-tor in the practice.

“Word of mouth is probably 80 percent, but now we have a good relationship with the M.D.’s in the area referring back and forth,” Dr. J.C. said. “That has been a huge change over the last five or 10 years.”

In addition to the typical adjustments, chi-ropractic has adapted to the times and offers more rehabilitation to their patients. Chiro-practic medicine has had its ups and downs over the last 30 years. Many swear by the nat-ural treatments. Dr. J.C. has been adjusted at least once a month for the last 52 years.

Treatment techniques have evolved and ad-justments are quick and painless. It’s a bit dif-ferent than the perception same may have of

chiropractors.“Some people still think (chiropractors)

throw them against the wall and jump up and down on them,” Dr. J.C. said with a smile. “With the Internet, people are doing their own research and taking more responsibility for their own health.”

As an industry, chiropractic medicine has envied dentists who have preached and con-verted many believers into the benefits of pre-ventive maintenance. Chiropractors believe the same is true of spinal alignment and ad-justments.

“Some people need it once a month,” Dr. J.C. said. “But even if (patients) did it every three or four months, two or three times a year, that would help a lot.”

Dr. J.C. welcomes the influx of chiropractors serving the popula-tion. He would like to change the perception of chiropractors. He says that if you get a bad doctor, you change doctors. But if you get a bad chiropractor, the whole in-dustry is questioned.

The extension of chiropractic reaches to his team chiropractor, Dr. Justin Mohr. J.C.’s father intro-duced Justin’s father to chiroprac-tic in Brazil. It is another Brazil, Ind. connection.

Their bios look very similar. Same schools and same path. Even their techniques are sim-ilar.

“People can’t tell whether it’s J.C. or Justin,” Theres said. “A lot of times, they’ll say, ‘Who was working on me?’ Same technique. Even their voices sound alike.”

Dr. J.C. is also a great supporter of the com-munity. He does many fundraisers for events with the help of his patients. He is a board member of the Avon Chamber of Commerce and a past president. He is an elder at Har-vest Bible Baptist Church in Avon and very in-volved in the building the church behind the Hobby Lobby in Avon. Theres says at some point, they want to go into the ministry full time.

The future is unclear. Dr. J.C. doesn’t know exactly how he wants to leave the business. He is grateful for the options he has.

Chiropractic medicine proves success for Dr. J.C. AndersonBack to back success

www.statebankoflizton.com | (866) 348-4678

May is Small Business

Month

We’ve never left our roots.

Anderson Chiropractic7390 Business Center Dr.

Avon, Indiana 46123(317) 272-7000

www.avonspinedocs.com

Best advice: “Find something you Love to do and are Passionate about; then it isn’t work.”

Worst advice: “Don’t hire friends and family and don’t get too close to your employees.”

Best business decision: Setting up our practice in Hendricks County and getting involved in the community

In 5 years, I want... to continue to live out my life verse (from the Bible), Proverbs 3:5-6 “Trust in the Lord...He will direct my path.”

My secret to success...Following my mission statement (can be found on my web site, avonspinedocs.com)

How did J.C. do it?

The ListFive books that have influenced you:

n Biblen Quiet Strength by Tony Dungyn Experiencing God

by Henry and Richard Blackabyn Fresh Wind/Fresh Fire by Jim Cymbalan Seven Habits of Highly Successful

Chiropractors by Dr. Tom Preston

Dr. J.C. Anderson, the early years

Submitted Photo

When last we met, I numbered the similari-ties between President Obama and myself - my brother from another mother. How we both don’t invest much thought in food or clothing. We leaders focus on more important decisions such as thermonuclear conflict and pickup or delivery. Some call it ego depletion. Some call it decision fatigue.

The idea that we have a limited amount of brain power and that if we waste it all on the possibilities of our morning latte, we will make poor decisions because we spent all the good stuff. Here are a few strategies to help avoid de-cision fatigue. Decide which one is best for you.

Satisficing - Don’t mull over every last bottle of shampoo in the hair care aisle at CVS. De-cide what your shampoo has to have and buy the first miracle for oily hair on the shelf. Let’s put it another way: Imagine that you are sewing the perfect shirt for the King of Siam. It’s a very important job and there is one perfect needle to finish the stitching. The only problem is it rests in a pile of 30,000 needles. When you pull out the first workable needle, you’ll likely give up the search and go with it. The buzz word for this is “satisficing.” If it satisfies the requirements and it will suffice, then go with it.

Remember mom - Remember when mom used to make you lay your clothes out each night before school? She was doing it to save her wits and you not miss the bus. But you can do it to re-duce decisions. Carry this fabulous idea a bit farther and prepare

for meetings the night before so you are ready and can sleep on it.

Watch the clock - Set a time limit on your decisions and go with the best choice when the buzzer goes off.

Slim it and limit the features - One of the most pressing problems in our life today is the overabundance of choices. This is really caus-ing paralysis by analysis where you can’t decide because you keep mulling over all these choic-es. If you limit the choices you will come to a decision faster and probably be just as happy because you still have time to watch “Walking Dead.”

Gamble on indecision - I’m a firm believer in procrastination if you can afford it. If you are struggling to make a decision on household fur-niture, studies show that it might be beneficial

to go away for a few days and come back to the decision and let your gut instincts guide you. Apparently, emotions make a significant contribution to our decisions. They push us to one side or the other in a sneaky, subconscious way. Or sometimes, things just solve themselves.

My mantra lately has been, “Don’t spend $20 on a $5 decision.” It reminds me that I don’t make enough money, so I shouldn’t sweat the small stuff. Live long and decision free, my friend.

Gus PearcyColumnist

Gus Pearcy is a contributing columnist to the Hendricks County Business Leader. He may be reached at (317) 403-6485 or pearcy.gus@sbcglobal.net. Gus blogs frequently at guspearcycommunications.wordpress.com.

Paralysis by analysis or extinct by instinct?

An improved Business Leaderdesigned just for you

You’re noticing something different about the Business Leader, aren’t you? You found the paper on which the news and ads are printed to be a little brighter, right? You also noticed that the pages are “stitched” by two staples on the fold, meaning no more loose sheets, correct? You also detected that the paper is ever-so-slightly shorter and narrower, we’re guessing. It all is owed to a decision we made to move our printing efforts to a new location. Cox Media Group of Franklin, Ohio, effective with this edition, handles the printing, inserting and packaging tasks for all Times-Leader Publications’ products. We’re excited about the change, because we believe it will provide a better reading experience. We’re still printing on paper that contains post-consumer content, and we’re still using low-rub, soy-based ink, which we believe to be important. Our art director, Carey Germana, has made subtle changes to the appearance of the news report, including new typefaces, story identifiers and different ways to package the news. By virtue of moving ads to the “outside” edges of the paper, she has created something of a news well, which will accommodate a changing news presentation. We hope you enjoy the improvements, and we invite your comments at info@businessleader.bz.

6 May 2013 • businessleader.bz Hendricks County Business Leader

Howard Hubler

Howard Hubler is a partner with Hubler Express Collision/NAPA, and the owners of St. Augustine Toyota. He can be reached at hhubler@statoyota.com

Finding the ‘wow’ in the every dayToday, we make TV shows

that dominate their time slots by just making a “wow” factor out of the otherwise mundane. Who would have ever thought that if you took a diner, a drive-in, or worse yet, a dive, throw in a great dish and feature the recipe with on TV that mil-lions would watch? Who would have thought that anyone could make something as miserable as a pawn shop the new “place to be seen”? You can make just about any vocation into a suc-cessful TV series by adding in a “wow” factor.

I experienced this first hand. In my career, I have put on some 40 or so sem-inars for new car owners. Once a month, 40 or so folks would show up to see how to make their car work properly. Over the years, I learned how to make them fun and in-teresting. I tried to cre-ate my version of “wow.” Specifically, I tried to ap- peal to the woman. Yes, all wanted to watch one of the women change a tire, not the male ser-vice manager as he just coached. The women

all wanted to pull and reinsert a dip stick and remove and re-place the oil cap. For say half of the women, this was a first-time experience for them. They were amazed as to how easy this was. The key was that they had to do it themselves, not just watch some man do it. No one had ever asked them to do this before. Once you do it, all of the mystery is gone and you have a feeling of accomplish-ment.

Much to my wife’s frustra-tion, I am not a chef. To rem-edy my short fall, she enrolled me in a cooking class. The

owner shows up on his day off, Monday, to teach class. His class-room is his chef ’s table. Yes, he has a “chef ’s ta-ble” at the restaurant. This is a holdover from the old, independent restaurants of yester-

day. Today, most Hoosiers don’t even know what a chef ’s table is – the place where the chef could take special care of clients at the same time he was running the kitchen. Here, a special client got the attention that he

deserved. The point of this anecdote is that at the class, I was “wowed.”

Here is the bottom line … If you managed average on your best day, and no matter how mundane your product or service was but you extracted the last drop of “wow” out of your business in front of your clients, you are going to be ahead of the game all of the time. You are going to have a back log of business in any recession because, all things being equal, the client has a unique emotional bond to you and your product.

BUSInESS TaLKBusiness Talk

BUSINESSBriefs

Dear Editor,

We have all heard the discourse in Wash-ington over how deep in debt we as a coun-try are. What a mess. Such a pity the politicos can’t seem to agree on a budget or how we get there.

Then there are the obvious, out and out, foolish attempts at “fixing” something. The United States Post Office, probably one of the biggest businesses in the country, that have failed to keep pace with the likes of UPS, Fe-dex and e-mail have just been handed another golden goose nest egg. I think the number I saw was $34 billion, with “B”, just to contin-ue to deliver mail on Saturday, and then a fur-ther gift in the provision that lets them decide what services they will continue to deliver.

Most of us don’t really need Saturday de-livery to our homes unless we operate high mail volume business at that address. When we are in Florida, we get our mail forwarded on a weekly basis. Guess what? It works fine. Yes, we even gladly pay about $20 for the ser-vice from the Plainfield office that handily and

with a smile boxes it up on Wednesday and forwards into via express mail and we get it on Friday.

I kind of like it. Wonder if they would do that at home and just deliver once a week. I might not get as much junk mail and I could attend to it all at one time on a leisurely Satur-day. Most bills have enough due on date time to allow for this, so what’s the big deal?

Spending $34 billion to have six-day de-livery is a joke, and one that’s on us because our political representatives here can’t bear the heat, can’t cooperate, can’t see the forest for the trees. Imagine how many billions we could save if they just delivered every Monday, Wednesday and Friday. There is one that won’t ever see the light of day. The fuel, maintenance and payroll savings alone would certainly add considerably to the USPS deficit reduction.

Amazing, isn’t it. Would you run your busi-ness this way?

Bud Green

Fed up with postal service costs

Readers’ Writes

New vice president selected to lead

Franciscan Alliance ACO Jennifer A. Westfall has been appointed re-gional vice president for Franciscan Alliance Accountable Care Orga-nization (ACO). Westfall has played a role in de-veloping the hospital system’s ACO strategy and was instrumental in forging an ACO contract – the first in Indi-ana and one among only 32 health systems nationally. In her new role, Westfall is respon-sible for oversight and direction of all ACO activities, including new partnerships with outside health-care partners to develop new shared savings opportunities. The goal of the ACO is to develop Franciscan Alliance into a care management organization with the abil-ity to manage the health of a population of people with higher quality and patient satis-faction at a reduced cost. Westfall is a resident of Indianapolis and graduate of Ball State University. She is alsoa member of Executive Women in Healthcare, has served on a num-ber of healthcare related boards and currently serves as chair for the Cooperative Managed Care Services Board of Directors, and has ex-tensive background in the health care indus-try.

field. The event, scheduled for 10 a.m. until 2 p.m., will take place in Serendipty at Metropo-lis, located at the 2499 Futura Park Way Suite 205. Rick Myers, publisher of the Hendricks County Business Leader and founding partner of Excelerate, said the idea behind the expo is to celebrate small and medium-sized busi-ness in Hendricks County. “It is a tremendous way for attendees to network with business to business venders and vice versa,” said My-ers. “Connection is important because if we are not making connections we are just pas-sively going about building our businesses.” Excelerate this year is a partnership between the Hendricks College Network, the Hendricks County Economic Development Partnership, Indiana Small Business Development Corpo-ration, all of the Hendricks County Chambers of Commerce and SCORE. The primary spon-sor for the event is Indiana University Health West, which will also provide health screen-ings at the event. IU West President and CEO Matt Bailey said economic development and the health of the community are related con-cerns that contributed to their decision to support the expo. “Supporting businesses in their effort to create or retain jobs through events like Excelerate keeps the economic en-gine humming, which allows people to access the healthcare they need when they need it. The focus turns to personal investment in pre-ventative care and wellness rather than wait-ing for a health crisis to seek care,” said Bailey in a statement. Cinda Kelley, executive direc-tor of the Hendricks County Economic De-velopment Partnership, said that during the first two years after a business has opened its doors, 50 percent of those businesses will fail with no support. Businesses that grow within a network and a support system have a 70 percent chance of surviving. Kelley said that Excelerate has become a key part of the support system that Hendricks County offers companies. Howard Hubler will be the key-note luncheon speaker of the event. Hubler, a founding member of the Hubler Auto Group and Hubler Express Collision, will share from his wealth of experience in business. Anoth-er speaker will be Brent Tilson of Tilson who will speak on the Affordable Health Care Act and what companies and entrepreneurs need to know about the legislation. Also, a panel of women entrepreneurs will discuss a variety of business topics including the challenges and opportunities faced by women in the busi-ness world. Brad DuBois, Executive Director of the Plainfield Chamber of Commerce, said Plainfield is fortunate to host the event. “It is a great idea and I applaud the effort. We are looking forward to it and I know Metropolis is excited about it. We are promoting it the best we can to our members and I think the other chambers are as well,” said DuBois. For more information, visit exceleratehc.com or contact Hurst at khurst@businessleader.bz or (317) 507-9087

Excelerate Hendricks County

By Brian RuckleNow in its seventh year, Excelerate Hendricks County has grown to become the premier business expo for connecting individuals and businesses in the county. Organizers and sponsors expect a banner year for the event, as it will be located for the first time in Plain-

Excelerate Hendricks County continued…

8 May 2013 • businessleader.bz Hendricks County Business Leader

Registration is underway for the 30th annual Hendricks Regional Health Foundation Golf Outing. Held Wednesday, May 29 at Prestwick Country Club in Avon, the event offers both morning and afternoon foursomes and includes continental breakfast, buffet lunch and a dinner for players. Sponsors receive recognition at the course and in print and online materials. Sponsorship levels range from $160 to $2,500. Player fees are $130 per person or $520 for a foursome. Sponsors who also reserve a foursome receive priority for the flight of their choice. Spaces are limited and the field fills quickly, so get your reservation in soon. For more information, contact Jennifer Scheele at 745-7594 or visit www.SupportHendricks.org.

Registration open for HRHF golf outing

The two young namesakes of a Hendricks County Community Foundation fund have been selected by the American Red Cross of Greater Indianapolis for its 2013 Hall of Fame honor. Gracie Bennett of Avon and Maeci Young of Danville, of the Maeci and Gracie Give Back Foundation, were among nine In-diana residents presented with the Hall of Fame award during ceremonies on April 26 at the Conrad Hotel in downtown Indianap-olis. Thirteen-year-old Maeci and six-year-old Gracie met three years ago when they were both receiving chemotherapy for cancer. They became close friends, and after taking a trip to Disney World together sponsored by the Make A Wish Foundation, decided they want-ed to help other severely ill children. That de-sire eventually launched the annual Maeci and Gracie Give Back a Wish Softball Tournament,

which has made it possible for them to fund Make a Wish dreams come true for six children with cancer. This year’s Give Back a Wish Tour-nament is scheduled for May 18 at the Avon Softball Park. The entry fee is $200 per team, and all proceeds go to the Maeci and Gracie Give Back Foundation. The fund, which is fa-cilitated by the Hendricks County Communi-ty Foundation, makes it possible for the girls to donate to Riley Hospital, the Leukemia and Lymphoma Society, and the Pediatric Brain Tumor Foundation in addition to Make a Wish. They’re currently trying to raise $5,000 to be-come a permanent endowed fund. Dona-tions can be made to the Maecie and Gracie Give Back Foundation through the Hendricks County Community Foundation, 6319 E. U.S. 36, Suite 211, Avon, IN 46123.

HCCF fund namesakes chosen for Red Cross Hall of Fame Award

BUSINESSBriefs

Who’s got extra money these days? Nobody, that’s who.

That’s why your local electric cooperative created PowerMoves.com —a website where everyone can find ways to save money on electric bills, with rebates, incentives, tips, tricks, and good, old-fashioned horse sense.

You can save right now, and month after month for years to come. Find out how—click on over to PowerMoves.com .

“If we had extra money,

we sure wouldn’t spend

it on electric bills.”

-Josh, Jacquie, and Jossie

The more you save, the more you save.PowerMoves.com

WVPA118_HendricksAdResize_022013_02.indd 1 2/20/13 9:31 AM

Looks at Local Leaders

Local Leader…

Jay Puckett

Each month, the Business Leader focuses on how Leadership Hendricks County delivers the skills local residents need to provide leadership in our communities.

Leadership weaves it way throughout Jay Puckett’s life. In addition to serving as President of the Hendricks County Council, the Brownsburg resident recently took on a new professional role as Regional Manager for Indiana Members Credit Union, overseeing the opening of the Brownsburg office.

Anyone who knows Jay will agree that he doesn’t shy away from taking the lead role in anything that’s important to him or his community. He welcomed the opportunity to strengthen his knowledge and sharpen his leadership skills when he applied to participate in Leadership Hendricks County. A graduate of the program’s 2001 class, Jay says that LHC taught him that he didn’t have to “know everything about everything” to be a leader. “However,” he adds, “through LHC, you meet and network with other community leaders who are available to provide the contacts and resources you need for assistance.”

He credits LHC with making him aware of a valuable support network within Hendricks County. “The contacts I have

met have different responsibilities but are all working for the greater good of our communities,” he explains. “LHC provides necessary resources and networking outlets community leaders need to be successful. This allows for effective leadership for all of our spheres of influence.” Besides his work and government roles, Jay is an IHSAA football official, treasurer for the Church @ Main, a director of Girls Nite In International, and active in Brownsburg’s Rotary Club.

Jay’s service on the County Council is a key way for him to preserve the quality of life that led him and his wife of 28 years, Kristine, to make Hendricks County their home. “We are very blessed to live, work and raise a family here,” he says. That family also includes children Jayson and Kayla, and granddaughter Kayleigh.

After earning his Finance degree from Ball State, Jay went on to build up his professional knowledge at the Graduate School of Banking at the University of Wisconsin and the Commercial Lending School at Southern Methodist University. Next time to you see him, ask about the two times he’s put his golf skills to the test at Augusta National. “It’s the most awesome golf course in the world,” he grins.

LHC 2001

Misty Eyes Animal Shelter & Learning located at 640 E. Main St., Brownsburg recently an-nounced the addition of several volunteer po-sitions. Kathleen Garrett will serve as grant committee leader, Lori Piper will serve as our

humane education committee leader, and Jodi Trotter will serve as foster family support committee leader. Chrissy Barker will be the volunteer office assistant.

Misty Eyes Animal Shelter & Learning Center announces committee leaders

KJD Legal LLC recently completed construction of a virtual law office on its web site. A Virtual Law Office, or VLO, allows the public to request the creation of legal documents and ask for legal advice via a secure client portal.The KJD Legal LLC VLO offers clients the ability of requesting documents or asking for advice. Clients can ask for assistance in the following areas via the VLO: document preparation, document review, legal advice via e-mail, schedule a time for legal advice via phone or Skype and court coaching.

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Indiana Members Credit Union celebrates Brownsburg branch grand opening

Indiana Members Credit Union (IMCU), celebrated the grand opening of its newest branch in Brownsburg on April 19 with a ribbon cutting ceremony. The Brownsburg Branch, located at 1553 North Green Street, is IMCU’s 24th location in Central Indiana. The celebration included branch tours, refreshments, prizes and local entertainment. Ron Collier, CEO of IMCU, says, “We are excited to be a part of Brownsburg and look forward to offering our credit union services to the community. We value each and every relationship built and truly care about members’ financial health. We are delighted to offer the lending expertise of Brownsburg

native, Jay Puckett, who will serve the area as Regional Manager for IMCU.” Jay Puckett, Regional Manager for IMCU stated, “I can’t begin to tell you how excited I am to be back ‘home’ here in Brownsburg. The staff at Brownsburg truly cares about our members, and the communities we serve at this branch. It is our goal to provide excellent credit union services to this area. Every relationship we develop is different but equally important to us. We are committed to our members’ financial well-being and continue to be active in, and give back to the community. Just like Brownsburg, we offer ‘Big City Convenience with a Small Town Feel’.” For more information about IMCU or the new Brownsburg location, visit www.imcu.org or contact Jay Puckett, regional manager, IMCU, 317-341-1852, jpuckett@imcu.com.

IMCU executives and board mem-bers celebrated and gathered at the new Brownsburg branch to cut the ribbon. Pictured from left, Michael V. Ney, board member; Todd Habig, senior vice president of finance; P. Nicholas Kellum, board member; Jay Puckett, re-gional manager; Robert E. Mar-tin, board chair; Mike Miller, vice president of operations; Kenneth Beckley, board Member.

businessleader.bz • May 2013 11Hendricks County Business Leader

An Evening in the Garden

ThursdayMay 23rd

6- 8pm

Avon Gardens6259 E. County Road 91 N

Avon, Indiana

Proceeds benefit the Kiwanis Club of Avon and its support of the youth in Hendricks County.

For for more information, call (317) 690-2148Idonovan@cpadonovan.com

➠ wine tasting➠ live music➠ hors d’oeuvres

$40/person

$75/couple

Tickets may be purchased at following locations:

Brownsburg and Danville Public libraries, Wooden Key Hallmark in Avon, Donovan CPA, and Avon Gardens.

THE PERSOnaL TOUCHThe Personal Touch

“We know we need a social media presence, but we’re worried that people will post bad things about us.” That simple sentence distills near-ly all of the comments I’ve heard from companies and organizations that are hesi-tant to make the move into the fastest-growing corner of marketing.

It appears that their great-est fear is the potential for negative comments. You al-ready deal with complaints; you just don’t want those complaints posted where ev-eryone else can see them.

Nobody likes to have negative information presented publicly. But companies typically fear that the negative information will some-how be contagious. People who currently like you may change their minds when they read something that somebody else has said.

You can put that out of your mind for two reasons. First, most social media channels provide some kind of means to block com-ments that are especially negative or poten-tially damaging. Second, how you respond to public complaints speaks volumes to the oth-

ers who see your social me-dia efforts. Respond promptly and rationally, and your com-ments may do more than can-cel out the negative posts. They’ll enhance your stand-ing. Successful social media is about engaging that audi-ence in a two-way conversa-tion. That audience senses when you’re being open and honest, and it will respond ac-cordingly.

Perhaps the poster had a negative experience with your company. A friendly apol-ogy coupled with a request to contact you directly tells

others that you want to resolve problems. It’s like the restaurant manager who calms an an-gry diner, setting a good example for all the other patrons. Suppose someone posts un-true information about your company. Again, responding quickly and rationally reminds others that you’re doing the right things as it corrects the misinformation. Allowing the complainer’s comment to stay on your site projects confidence and integrity.

Often, the most powerful responses to negative comments will come from a source

you might not expect: other customers. As an electric power cooperative scrambled to respond to dozens of storm-related outages, its efforts weren’t fast enough to satisfy one frustrated customer, who posted a blistering message on their Facebook page. Before the co-op’s staff could respond, several other cus-tomers jumped online. One pointed out that damage was extensive and urged the com-plainer to be patient. Another mentioned the responsiveness of the crews.

So instead of being afraid to open yourself up to potentially negative comments, devel-op the confidence to start conversations and stimulate responses. Will you get burned now and then? Sure, but the same thing already happens, and you don’t let it stop you. Retail-ers don’t lock the doors because some shop-pers are thieves. Restaurateurs don’t respond to unfriendly reviews by shutting down. And we’ve all survived at least one horrible job in-terview, but we didn’t stop looking for work.

Use these new channels to talk with stake-holders just like you would in person. Once you get past the fear, I suspect that you’ll find those conversations beneficial … and maybe even enjoyable.

Scott Flood can be contracted via email at sflood@sfwriting.com or by calling 317-839-1739, or visit his blog at: sfwriting.com/blog/.

Overcoming your fear of social media

Scott FloodColumnist

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12 May 2013 • businessleader.bz businessleader.bz • May 2013 13Hendricks County Business LeaderHendricks County Business LeaderFEaTURE FOCUSFeature Focus FEaTURE FOCUSFeature Focus

By Nicole DavisA $2.9 million dollar, three-year, training

grant awarded to Vincennes University’s (VU) Logistics Training and Education Center in Plainfield will not only allow for furthering education to assist employers in their need for skilled workers, but new hands-on training will help put education in the hands of low-income children in need.

“The grant allowed us to open the building to present this curriculum,” says James Dolan, director of logistics. “The building and curric-ulum allowed us to bring on a project which we decided would be the First Book project…”

Dolan says the grant will allow VU to help the industry understand what training pro-grams are available and what it will mean to their employees. That employer will get a bet-ter trained, qualified candidate and it will help the employee get a higher wage because the employer will recognize their skills.

After receiving the grants designed to de-velop and expand training programs, VU chose to utilize the First Book program, a non-profit based out of Washington D.C that works towards getting books for children of

low-income families. “In order to do that as a hands-on environ-

ment, we needed a hands-on project,” Dolan says. “We do real life quality checks, work UPS and do real-life shipping. It helps us be-cause it’s a nonperishable product, it’s always in demand. A little bit of all of our classes do a component of this. Our warehousing class learns how to stack products. Our forklift class learns how to move them.”

Since the training program began in Janu-ary 2012, the school has helped package and ship our 1.3 million books. The First Book In-dianapolis Advisory Group processed 40,000 books on April 19-23 and distributed them to 500 local teachers on April 27.

“It makes sense to get kids excited and able to read at a young age,” Dolan says. “It makes them a better student early on.”

With more ideas on the drawing board, Dolan says the university has received some interest into advanced manufacturing train-ing, since it’s closely related to logistics. For current enrollment and more information, visit vinu.edu.

Meeting the need

Vincennes University uses federal grant to increase hands-on training

with First Book program

HCBL Photos by Rick Myers

An SBA loan could be the first chapterin your success story.Your business may be small, but your goals are big. An SBA loan from KeyBank can help you with financing fora new location, new equipment, more inventory, or maybe even an acquisition. KeyBank is an SBA Preferred Lender,and we’re committed to lending $5 billion to community businesses like yours by September 2014.That’s a lot of local success stories. Let’s start writing yours.

KeyBank is proud to be named the 2012 SBA top Large Bank 7(a) Lender nationally and also the Top Dollar Volume Lender for the state of Indiana.

Contact Karl Zachmann, Vice President, Indiana SBA Sales Manager at 317-464-8024 or visit key.com/sba.

All credit products are subject to credit approval. Banking products and services are offered by KeyBank N.A. Member FDIC and Equal Housing Lender.Key.com is a federally registered service mark of KeyCorp. ©2012 KeyCorp. ADL5884

Warehouse space is used to stock books for First Books, which in turn is used as a training ground for VU students.

Kalab Hallgarth ad Claire Shaw sort out books for First Books, a nonprofit organization, that connects book publishers and community organizations to provide access to new books for children in need. Vincennes University and the organization are partners.

Morgan Ottinger an Area 31 Career Center student from Tri-West, practices connecting to the trailer. Area 31 students students attend career preparation classes for a half-day - either morning or afternoon - everyday. The other half of the day is spent at the student’s home high school. Most Area 31 career programs are based at Ben Davis High School, however students come from 11 different high schools.

(Left) Dennis Poteet, Tractor Training and Driver Training instructor instructs Ottinger.

Ottinger checks out the underneath of the trailer.

businessleader.bz • May 2013 15Hendricks County Business Leader

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GROWInG SMaLL BUSInESSGrowing Small Business

Most small business owners would like to see their businesses grow, but they aren’t sure of the best way to achieve growth. When I’m helping an owner with a strategic plan, I often turn to a simple tool that was first developed by Igor Ansoff over 50 years ago. The tool is a classic 2 X 2 matrix that can be used to give structure to brainstorming sessions and to help define and evaluate potential growth op-portunities.

The matrix defines four basic growth strate-gies stemming from different combinations of a company’s products (existing and new) and its markets (existing and new). The four strat-egies are:

• Market penetration – selling more of ex-isting products to current markets

• Market development – selling current products to new markets

• Product development – selling new products in exist-ing markets

• Diversification – selling new products to new custom-ers

Using a brainstorming pro-cess, I ask the participants to generate ideas within each category, starting with Market Penetration (“What might the business do in terms of mar-

ket penetration?”). As in any brainstorming exercise, the goal is to generate lots of ideas, and not to pass judgment or evaluate until the idea generation stage is over. Then each poten-tial strategy or opportunity can be assessed in terms of feasibility and potential payoff for the company.

Market penetration is usually considered the safest and easiest way to go, if the mar-ket is expanding, by leveraging existing re-sources and market knowledge. But, as the market matures and becomes more saturated, a market penetration strategy becomes more

difficult and the business may have to pursue an alternate strategy.

A market development strategy may be a smart way to go for a business that has sig-nificant strengths in its prod-ucts rather than with a specific geographic market or market segment. But market devel-opment is generally thought to be more risky than market

penetration because the business will be pursuing market seg-

ments or geographic markets that are new and unfamiliar. Product development strategies typically work best when the

business has strong relationships with existing customers and/or good understanding of a specific geographic market area. The business can use its core competencies to introduce a new

product to customers it knows well. But, as with market devel-opment strategies, product development is usually considered more risky than mar-ket penetration.

Diversification is the riskiest of the four strategies, but a diver-

sification opportunity may be attractive if the risk is offset by a high potential reward. Diversification requires careful study before jumping in with both feet, so it may take more time and financial resources than other strategies. But diversification may also be a good way for a business to establish itself in a different, but appealing, industry and strengthen its position for the long run.

This brief introduction only scratches the surface of a huge topic. For more information and ideas on how to use the growth strategies matrix in your business, please contact the Central Indiana Small Business Development Center.

Matrix is helpful tool for strategic planning

“As in any brainstorming exercise, the goal is to generate lots of ideas, and not to pass judgment or evaluate until the

idea generation stage is over.”

Kevin JonesGuest Columnist

Kevin W. Jones is a business advisor with the Central Indiana Small Business Development Center. He can be reached at 317-916-7529 or kjones@isbdc.org

Kathy Davis, an attorney, is the owner of KJD Legal LLC in Brownsburg. Kathy focuses her practice in the areas of business and real estate. She also operates a virtual law office, which is accessible through her website, www.kjdlegal.com . Kathy also writes about real estate law on www.Nolo.com. Contact Kathy at 317-721-5290 or kathy@kjd-legal.com.

Kathy DavisGuest Columnist

HC BUSInESS PEOPLEHC Business People

Q. What is the difference between Right to Work and Employment at Will? How do they impact me as an employer?

A: Indiana is a right to work state. Labor and business fought throughout the 2011 and 2012 sessions to make Indiana a right to work state. Then-Governor Daniels signed the legislation in in February 2012, and it became effective in March 2012.

A right to work law allows employees to choose whether or not they want to join or financially support a union. After the law passed, the International Union of Operating Engineers (IUOE) Local 150 challenged the law in federal court. The IUOE claimed that Right to Work violates both the state and the federal constitutions, and specifically inter-feres with the union’s right to free speech by restricting the collection of money that helps pay for the union’s political speech.

The court dismissed the case in January 2013. The judge found that a right-to-work law could contribute to a business-friendly environment, which would be a legitimate reason for its passage.

In other words, workers can’t be forced to join a union or pay union dues just because everyone else does. On the flip side though, you as the employer cannot prohibit your em-ployees from forming a union or from joining a union.

Indiana is an employment at will state. In other words, there is nothing that entitles your employee to a job with you, and conversely there is nothing that entitles you to hold that employee to a position if they choose to leave.

Employment at will doesn’t mean, however, that you can let an employee go whenever you decide. If you choose to let an employee go, you will need to document your reasons for doing so.

If it is performance based, be sure to have a paper trail documenting your discussions with the employee. If it is related to a certain incident, have other witnesses provide writ-ten statements about what happened. This can support your decision to terminate the em-ployee.

If you are letting the employee go because they are a seasonal worker, or your business can no longer sup-port an employee, be sure to document this as well.

Right to work and employment at will do sound a little bit alike. They are different concepts, though, both of which im-pact how the employer can treat employees.

Indiana employers and workersBUSINESSBrief

IMCU CEO Ron Collier named to Credit Union House Hall of Leaders

Indiana Members Credit Union (IMCU) recently announced that Ron Collier, CEO for IMCU, has been inducted into the 2013 Credit Union House Hall of Lead-ers. Collier was among 3 Indiana credit union leaders and 22 in-dividuals nationwide honored by Credit Union House LLC for their significant contributions to the credit union business. Col-lier’s induction was made during the Credit Union National Asso-ciation’s Governmental Affairs Conference in Washington, D.C. Collier’s name will be permanently displayed at Credit Union House, townhome on Capitol Hill that symbolizes the strength and permanence of the credit union movement. “I am tru-ly honored to be inducted into the Hall of Leaders,” said Col-lier. “Being actively involved in the credit union movement is something I am passionate about. ‘People Helping People’ is a philosophy that I feel is a natural fit with credit unions as a whole due to the true nature of our business. I would like to thank the Credit Union House for this induction.” Collier and his wife Debbie have three grown children, Ashley, Katie and Daniel and are the grandparents of twin boys. They currently reside in New Palestine.

Ron Collier

16 May 2013 • businessleader.bz Hendricks County Business LeaderMOnEY MaTTERSMoney Matters

Jeff BinkleyColumnist

Jeff Binkley is the Founder and Managing Director of Binkley Wealth Management Group. He can be reached at Jeff@thebinkleygroup.com or (317) 697-1618.

Hope and optimism during unpredictable times

Some days are just not as good as others. This morning I’m sitting here at my kitchen table thinking about what this column should say to all of you. Just yesterday, really only a few hours ago, a terrible moment of terror occurred in Boston and our percep-tion of safety in America was challenged again. This morn-ing we have very little hard data to draw upon but we have many, too many, images of pain and fear and suffer-ing and loss pummeling our hearts and minds. An 8-year-old boy waiting to see his dad-dy cross the finish line was murdered. Stories of severed limbs abound. Video of sobbing and screaming are repeated on the airwaves.

And yet hope and optimism remain.Something that struck me and remains in

my mind were the images and video of those awe-inspiring heroes in the Boston Police and Fire Departments in their bright yellow vests running TOWARDS the smoke and fear and loudest screams. Pause a moment and say a prayer with me for the families of the injured

and murdered whose lives were tragically impacted. And also pray with me please to thank the Lord for giving us those brave men and woman who run toward the danger.

Okay. So what about the markets? Yesterday (April 15) started pretty weak, then af-ter word of the Boston events came out in the last hour of the trading day, the market dramatically sold off. There are a few hours yet this morn-ing before the market opens, but I will be interested to see how the market responds this morning. Will the selloff con-

tinue? Will a rally occur? We’ll see. You’re lucky. By the time you read this, you’ll know how the market responded. And you’ll know a lot more about what happened in Boston, who did it, and why. This morning, we know very little.

But there is something I do know about markets. No one can control them. The ac-tions of hundreds of millions of individuals cannot be predicted nor can these individuals be counted upon to do what they have done

in the past. Once an investor recognizes this and embraces this Truth, they can arguably be more successful than an investor who doesn’t. We can’t control the markets nor events (like the one in Boston) that impact them. Some-where in these pages is an article by Jack Kl-emeyer. I’m looking forward to reading it. The day after the Boston events, Jack sent out an email reminding us of some great words of wisdom from a noted philosopher, “Life is like a box of chocolates. You never know what you’re gonna get.” (Forrest Gump) Very true this morning.

No, we aren’t in control of events or mar-kets. But we are in control of three things. We control the education level we have about our investments. We control our emotions and how we respond to events. And we con-trol our expenses. If we pay less for our invest-ments, then regardless of events or whether the market goes up or down, we make out bet-ter than those paying higher expenses.

“And that’s all I have to say about that.” (Yep, you guessed it: Forrest Gump)

BUSINESSBrief

KJD Legal LLC recently released a bundled services plan targeted to its small business and real estate clients. “A bundled services plan helps the average small business owner in more ways than one,” said Ms. Davis. “First, signing up for the plan gives the business owner peace of mind that they have someone on their side when they get an odd letter from the credit card processing company, or a strange notice from a government agency. Second, the plan options allow the business owner to budget for legal services throughout the year, preventing problems with business cash flow in order to meet payments. Third, the regular consultations included in the more expansive plans allow the client to truly get to know his or her attorney and to feel more comfortable sharing the real issues and problems that the attorney may be able to solve.” For more information, go to www.kjdlegal.com and click on “Packages.”

KJD Legal releases bundled services plan

Ways to stretch your business dollar and plan for the unexpected

Lori S. HowePlainfield, In 46168Office: (317) 745-7341Email: Lori@LSHowe.com | www.LSHowe.com

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18 May 2013 • businessleader.bz Hendricks County Business LeaderOPEn 4 BUSInESSOpen 4 Business

More than retail

Compiled by Rick Myers

Avon has a new Golf store? That seems to be the popular re-action when people hear about Golf Etc. The answer is yes, but it is more than just a golf retail store. Golf Etc. is a retail golf shop, specializing in performance club fitting, club building/repair, as well as lessons.

Located in Avon just east of Dan Jones, next door to the BP gas station, Golf Etc. aims to help golfers play better...faster. With proprietary software, paired with a GC2 Launch monitor and industry experience and expertise Golf Etc. can guarantee its fittings to improve a golfer’s score by 2-22 stroke and an im-proved dispersion of 50 percent. That results in more fairways hit and more greens hit helping golfers to score lower and have more fun.

Trey Church opened Golf Etc. in March 2013 and business is steadily growing. Fighting through the two-week spring break and the spotty weather, rain or shine they will be here to help with anyone’s game.

What is the most valuable piece of advice you’ve been

given?Maintain your stance as the expert

and just like the game of golf, hold true to your integrity. We understand there are many different ways to fit but we feel our knowledge and our fit-ting system is second to none. We will always hold high standards of integ-rity and do what we can to guide you into something that fits your game rather than what everyone else says you should play.

How have things changed since you started business?I don’t get to play as much golf as I would like....but in a good

way. Being officially open for business has been extremely fun and has introduced me to a lot of different people in the area that I may have not met normally. I have lived in Avon for six years and I grow to love this area more and more every day. There are some really great people here and I love raising my kids here.

Tell us about your biggest challenge and how you over-

came it?My biggest challenge so far has been figuring out the best

way to get people through the doors. We have fought through weather and vacations. Our customers are easy to find when it’s beautiful outside; they will be on the golf course. Beyond that it’s tough. So we have many different avenues of advertis-ing out, we are building some great relationships with some local courses and just keep plugging along.

What do you wish someone had

told you before you started your business?

I wish someone would have told me that we were going to actually have a real Indiana winter and that we wouldn’t be playing golf in February like in years past. We do have an in-door simulator so next winter look for some deals on playing indoors!

What is the hottest trend in your industry?Fittings should be and the industry is trending that way. It

really is a faster way to improve your game. Taking a large part out of the equation. Knowing you have the proper equipment in your bag for your swing, will make it easier to practice, to take a lesson and have the lesson work and to know that when you miss it was the Indian not the arrow.

Photo by Rick Myers

The Hendricks County Community Foundation awarded the 2013 Lilly Endowment Community Scholarship to two Hendricks County students. Benjamin Fouch of Brownsburg and Aaron Bode of Avon will each receive full tuition to the Indiana college of his choice and a $900 yearly stipend for required books and equipment. They were awarded this scholarship based on significant community service, outstanding academic achievement and leadership skills.Benjamin is the son of Michael and Valerie Fouch. He attends Brownsburg High School and is active in varsity and club swimming and the Brownsburg High School orchestra and participated in the Indiana University Honors Program in foreign language in Valencia. He is also the planning/maintenance supervisor for a reforestation and rehabilitation project. Benjamin plans to attend either the University of Notre Dame or Indiana University-Bloomington and major in Spanish and business.Aaron is the son of Michael and Stephanie Bode. He attends Avon

High School and is active in basketball, tennis and student government. He has participated in community service projects such as the Riley Dance Marathon. Aaron plans to attend either the University of Notre Dame or Purdue University. The Hendricks County Community Foundation received over 100 scholarship applications from Hendricks County students. After the applications were reviewed, seven students were chosen to be interviewed. Finalists included Adam Decker, Danville High School; Allison Lynch, Plainfield High School; Cindy Stanton, Avon High School; Alexandria Stokes, Tri-West High School; and Morgan Weller, Brownsburg High School. The scholarships are the result of a statewide Lilly Endowment initiative to help Hoosier students reach higher levels of education. Indiana ranks among the lowest states in the percentage of residents over the age of 25 with a bachelor’s degree. There will be

142 scholarships awarded statewide.

HCCF announces 2013 Lilly Endowment Community scholars

BUSINESSBriefs

Benjamin Fouch

Aaron Bode

Michael Baker, president of State Bank of Lizton, is pleased to announce that two employees have gradu-ated from the recent Amer-ican Bankers Association (ABA) National and Grad-uate Commercial Lend-ing Schools. Emily Biehn, vice president commercial banker, graduated from the ABA National Com-mercial Lending School. “Working with my team on the simulation bid sessions helped me to further de-velop my skills in prepar-ing credit decisions which will only enhance customer expectations,” said Biehn, who is located in the Plain-field office at 2100 Stafford Road. Jerry Orem, senior vice president, chief lend-ing officer, graduated from

the ABA Graduate Lending School. “With today’s bank-ing regulatory environment and changing market condi-tions, the knowledge gained from this school reinforced the importance of under-standing how to get deals off the drawing board profitably and safely,” remarked Orem who is located at the Browns-burg East office at 900 E. 56th Street.

Big picture thinking: State Bank of Lizton graduates

Emily Biehn

Jerry Orem

Celebration of SMALL BUSINESS

For more information, please contact… Kim Hurst (317) 507-9087 • khurst@businessleader.bz

www.exceleratehc.com

proudly presents the 7th Annual

In celebration of Small Business Month, IU West Hospital proudly presents the 7th Annual Excelerate Hendricks County, Thursday, May 9, 10 a.m. - 2 p.m., at Serendipity at Metropolis, 2499 Futura Park Way, Suite 205, Plainfield. The event is free. Network and visit the many B2B vendors on site. In addition, the Hendricks County Economic Development Partnership will present its annual “Hendricks County Economic Development Business of the Year Awards” during the luncheon – Howard Hubler will be the luncheon’s keynote speaker. Lunch is $10, payable to Serendipity. In addition, a panel discussion on women-owned businesses will take place at 10:30 a.m., and at 1 p.m., Brent Tilson of Tilson will discuss the Affordable Care Act and its impact on businesses.

“Optimizing your business in the new normal

- 2013 and beyond”

Howard HublerA founding member

of the Hubler Auto Group and Hubler Express Collision

FREE BLOOD PRESSURE SCREENINGS beginning at 10 a.m., provided by IU Health West, as well as free

health & wellness materials for your

business!

Golf Etc. aims to grow a golfer’s game with retail, club fitting and lessons

Trey Church

Send your business briefs

to: info@business leader.bz

20 May 2013 • businessleader.bz Hendricks County Business Leader

MAY 16

Date: May 16

Featured Speaker: Theresa Rohr-Kirchgraber, M.D., Executive Director

Location: Prestwick Country Club5197 Fairway Drive, Avon

Cost: $15; Time: 11:30 a.m.

R.S.V.P. by May 15, 2013 to info@businessleader.bz or call (317) 918-0334

Event Sponsor: OLOGY, LLC

Send checks payable to: Leadership Hendricks CountyP.O. Box 7, Danville, IN 46122

Dr. Theresa Rohr-Kirchgraber is Associate Professor of Clinical Medicine and Pediatrics and a faculty member in the Division of Ado-lescent Medicine, Indiana University Health. Prior to arriving at IU in 2007 she practiced in Syracuse, New York / SUNY Upstate Medical Center and Atlanta, GA at Morehouse School of Medicine and Emory School of Medicine. She attended medical school at Cornell and com-pleted a residency program in internal medicine at University Hospital of Cleveland / Case West-ern Reserve University.

Dr. Rohr-Kirchgraber pro-vides primary care for adolescents and adult women with a focus on chronic diseases, primary care for cancer survivors, eating disorders, and obesity. She is the medical director of the Center of Ex-cellence ambulatory practice, chairs the Medicine – Pediatrics committee of the Indiana Chapter of the American College of Physicians, is on the national board for the American Medical Women’s Association and is on the governing council of the

Women’s Physicians Congress of the American Medical Association.

As Executive Director Dr. Rohr-Kirchgraber leads the Center’s efforts to achieve its central mission, “To Improve the Health of Indiana Women.” Progress toward this goal is supported by a wide range of Center activities and roles. In addition to providing patient-centered, evi-dence-based, high quality care the Center devel-ops and disseminates best practices in women’s health, convenes organizational collaborations,

and works to inform policymak-ers about the implications of pol-icy decision on women’s health. The Center organizes and admin-isters programs to raise statewide performance in areas of specific

concern, such as cervical cancer screening where we rank #46 out of 50 states and screening rates declined from 2007-2010.

Dr. Rohr-Kirchgraber is part of a dedicated team of profes-sionals committed to improving the health of women across the lifespan.

Theresa Rohr-Kirchgraber, M.D., Executive Director

Your Health, Your Initiative.

COMMUnITY FEaTURECommunity Feature

BUSInESS OF THE MOnTHPlainfield Chamber Business of the Month

Elwood Staffing, located at 1822 E. Main St., Plainfield, was recently announced as the Plainfield Chamber of Commerce’s Business of the Month. Elwood Staffing manages all stages of the hiring and employment life cycle of potential employees including recruitment, screening, orientation and testing, placement, on-boarding, performance evaluation, profes-sional development, and retention.

For more information regarding Elwood Staffing, visit www.elwoodstaffing.com.

Elwood Staffing named Business

of the Month

Back row, from left: Angie Bailey; Linda Bain; Tonya Willis; Kathy Mayes; Brenda Schmeltzer; Traci Cash; Tina Wheeler; Kera Martin; Sara Schmitt; and Brad DuBois, executive director of the Plainfield Chamber of Commerce. Front row, from left: Theresa McCrady; Susan Williams; Stephanie Dwigans; Jennifer Sanders; Tasha Mendoza; and Steffani Sipe.

Submitted Photo

Gordmans to build 250 new jobsBy Gus Pearcy

Hendricks County sits adjacent to the largest airport in Indiana. That has been a blessing and a curse. On one hand, our peaceful, rural set-ting is sometimes shattered by the roar of a jet. On the other hand, it provides us with the single largest driver of our economy. That economy got another boost when Gordmans announced up to 315 jobs will be available when it moves to its new 545,000-square-foot distribution center near Monrovia.

“This project is about 60 acres,” Aasif Bade, president of the Ambrose Property Group, the de-veloper of the project. “It’s a great location, avail-ability of land, the infrastructure is in and it’s ready for development.”

The State Road 39 and Interstate 70 exit is the next closest interstate exit and has always been considered the next warehouse district in the state. It ran into some issues along the way. Garfield and his amusement park stymied industrial develop-ment in the area. The biggest hurdle was lack of infrastructure, specifically wastewater treatment, in the area. For years, Hendricks County commissioners strug-gled with the issue until the Town of Monrovia began grow-ing like a suburban weed. Together, the entities created the Town of Monrovia and the Hendricks County Regional Sew-er District that opened the flood gates for distribution centers

looking for access to an airport, major highways, and access to more than a third of the U.S. population within a day’s drive.

The Gordmans deal will mean an investment of $37.5 mil-lion and at least 250 full time jobs by 2017 with even more during the holiday season. Gordmans, Inc., a national appar-el and home décor retailer, is a fast-growing, publicly traded

company operating 86 stores in 48 markets and 18 states, including five stores in Indiana includ-ing one in Avon. The retailer has plans to open 10 more stores in 2013. This is the second major dis-tribution center in the Midwest for the company.

Headquartered in Omaha, Gordmans Inc., re-ceived $1.1 million in tax credits contingent on hiring goals. There is also $2 million in real estate and personal property tax abatements granted by Hendricks County. Hendricks County Economic Development Executive Director Cinda Kelley-Hutchings said this is the second project for the area. The first was a Johnson & Johnson ware-house that opened in 2011 providing more than 465 jobs.

“Since 2001, we have had a 60 percent job growth,” Kelley-Hutchings said. “We have suc-ceeded even Hamilton County in job growth. The state is at 2 [percent] and the nation is at 8 [per-cent].”

Kelley-Hutchings added that Hendricks Coun-ty was waiting for a deal like Johnson & Johnson hoping to get a return on the investment of mil-

lions of dollars for the infrastructure of not only the water and sewer but also the road improvements. In the long run, this may even help the small community of Hazelwood where resi-dents are dealing with failing septic systems.

Submitted Photo

Lt. Governor Sue Ellspermann joined by Gordmans and Ambrose executives

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22 May 2013 • businessleader.bz businessleader.bz • May 2013 23Hendricks County Business LeaderHendricks County Business Leader

May - County and Municipal Meetings*Please note that some meeting dates have changed due to Memorial Day on May 27 and are subject to additional changes.

Hendricks CountyUnless otherwise noted, all meetings held atGovernment Center355 S. Washington St.Danville, IN 46122317-745-9221

Council: (Second Thursday every month) May 9, 2 p.m.

Plan Commission: (Second Tuesday every month)May 14, 6:30 p.m.

Board of Zoning Appeals:(Third Monday every month)May 20, 7 p.m.

Commissioners: (Second and fourth Tuesday every month) May 14, 9 a.m.May 28, 9 a.m.

Town of AvonUnless otherwise noted,all meetings held atAvon Town Hall6570 E. U.S. Hwy. 36Avon, In 46123317-272-0948

Town Council: (Second and fourth Thursday every month) May 9, 7 – 9 P.m.May 23, 7 – 9 p.m.

Advisory Plan Commission:(Fourth Monday every month) *May 20, 7 p.m.

Board of Zoning Appeals:(Third Thursday every month) May 16, 7 p.m.

Town of BrownsburgBrownsburg Town Hall Eaton Hall, 61 N. Green St.Brownsburg, IN 46112317-852-1120

Town Council: (Second and fourth Thursday every month) May 9, 7 p.m.May 23, 7 p.m., Town Hall

Plan Commission: (Fourth Monday every month)*May 28, 7 p.m.Brownsburg Town Hall

Board of Zoning Appeals:(Second Monday every month) May 13, 7 p.m.Brownsburg Town Hall

Town of DanvilleUnless otherwise noted,all meetings held at Danville Town Hall49 N. Wayne St.Danville, IN 46122317-745-4180

Council: (First and third Monday every month)May 6, 7 p.m., May 20, 7 p.m.

Plan Commission: (Second Monday every month)May 13, 7 p.m.

Board of Zoning Appeals:Meets as needed on thethird Tuesday of the month*none scheduled at print time

Town of Plainfield Unless otherwise noted,all meetings held atPlainfield Municipal Building206 W. Main St.Plainfield, IN 46168317-839-2561

Town Council: (Second and fourth Monday every month)May 13, 7 p.m.*Thursday, May 30, 7 p.m.

Plan commission: (First Monday every month)May 6, 7 p.m.

Board of Zoning Appeals:(Third Monday every month)May 20, 7 p.m.

May Chamber of Commerce MeetingsChamber Events

8 - Danville Chamber of Commerce (members’ meeting); Wednesday, May 8, 11:15 a.m., Hendricks County 4-H Fairgrounds and Conference Complex, 1900 E. Main St., Danville. For more information, call (317) 745-0670

14 - Plainfield Chamber of Commerce (members’ meeting); Tuesday, May 14, 11:30 a.m., Plainfield Recreation & Aquatics Center, 651 Vestal Rd., Plainfield. For more information, call (317) 839-3800

15 - Brownsburg Chamber of Commerce (members’ meeting); Wednesday, May 15, 11 a.m., Brownsburg Fire Territory, 470 E. Northfield Dr., Brownsburg. For more information call (317) 852-7885

28 - Avon Chamber of Commerce (members’ meeting); Tuesday, May 28, 11:30 a.m., Prestwick Country Club, 5197 Fairway Dr., Avon. For more information, call (317) 272-4333

31 - Westside Chamber of Commerce (members’ meeting); Friday, May 31, 8:30 a.m. at Bosma Enterprises, 8020 Zionsville Rd. For more information, call (317) 247-5002

Avon Chamber New Members

McNamera Florist9655 E US Hwy 36, Suite GAvon, IN 46123(317) 863-5386

Real Living Reality Partners 749 Massachusetts Ave. Indpls, IN 46204(317) 643-2402

KJD Legal LLC701 N. Green St.Brownsburg, IN 46112(317) 721-5290

Brownsburg Chamber New Members

Meaningful Day Services225 S. School St.Brownsburg, IN 46112(317) 858-8630

Certified Payroll Associates Inc.1055 Patrick PlaceBrownsburg, IN 46112(317) 852-5600

Cardinal Copier Solutions3410 Fairfield Ct.Lafayette, IN 47909(317) 765-449-9049

Plainfield Chamber New Members

Western BowlMark Schoch6441 W. Washington St.Indpls., IN 46241(317) 247-4426

Office 360, Ken Smogor2002 S. East StIndpls., IN 46225(317) 985-4957

Cardinal Johnson & Williamson InsuranceLucas C Howard3735 Clarks Creek Rd.Plainfield, IN 46168(317) 838-7200

EJC Technologies Inc.Ben Bullard, 845 E. 65th St.Indpls., IN 46220(317) 537-0099

Dickey’s BarbecueBruce Hazelgrove2551 E. Main St., Suite 100Plainfield, IN 46168(317) 839-7226

Sales LeadsNewly Incorporated through April 10, 2013

Bill’s Portable WeldingPatsy L. Allen2907 E. U.S. Hwy. 40Clayton, IN 46118

Blue Bird Chocolates and ConfectionsLisa Crawford41 Ridgeway Dr.Brownsburg, IN 46112

Cornerstone CabinetsRondle Deckard206 S. C.R. 300 E.Danville, IN 46122

Heritage Meadows FarmAmy WaggonerAlan McKamey1692 E. C.R. 800 S.Clayton, IN 46118

Indiana Expert ExteriorsMark MoranTodd Eldridge4527 Redcliff LanePlainfield, IN 46168

Kenneth Bland PhotographyKenneth Bland6862 Eagle Crossing Blvd.

Brownsburg, IN 46112

Matthews Tax ServiceDavid M. Rowings101 Valley CircleBrownsburg, IN 46112

Missing Link, Lana Baldauf7225 S. 100 W.Lebanon, IN 46052

Moore RacingShaun D. Moore878 Helm Dr.Avon, IN 46123

RMG ConstructionRobert M. Geis9900 N. C.R. 950 E.Brownsburg, IN 46112

Stefi A. Mack, CPAStephanie A. Mack6284 E. C.R. 200 N.Avon, IN 46123

TJS Trim and UpholsteryJames Reist4460 LondonderryAvon, IN 46123

Warehouse XpressBrandon J. Harville550 Jubilee LaneAvon, IN 46123

SBA Guaranteed LoansBoone County

11th Street Development, LLC7378 N. 550 EastLebanon, IN 46052$30,000. The Huntington National Bank Rendezvous for the Dogs, Inc.10617 Zionsville Rd.Zionsville, IN 46077$25,000. The Huntington National Bank

WoodSpa Zionsville, LLC4400 Weston Pointe Dr. South, Zionsville, IN 46077$25,000. The Huntington National Bank

Hamilton County

Blue House Bridal, LLC31 S. Range Line RoadCarmel, IN 46032$10,000. The Huntington National Bank

Deaton’s Waterfront Services22528 Praire Baptist RoadNoblesville, IN 46060$75,000. The Huntington National Bank

Direct Enterprises, Inc.16545 Southpark Dr.Westfield, IN 46074$806,000 Premier Capital Corporation

ELK Building Enterprises, LLC, 2570 Congress St.Carmel, IN 46032$25,000. The Huntington National Bank

Green Vista Landscaping, Inc., 23090 S.R. 37 NorthNoblesville, IN 46060$100,000. The Huntington National Bank

Marquis Commercial Solutions, 5905 Osage Dr.Carmel, IN 46033$150,000. Chase Bank

Plan B Marketing, Inc.12 W. Main St.Carmel, IN 46032$65,000. $97,000The Huntington Nat’l Bank

R.S. Tatum, LLC16250 Oak RoadWestfield, IN 46074$40,000. The Huntington National Bank

Hendricks County

L.S. Howe and Associates, Inc., 425 Turnberry Ct.Avon, IN 46123$20,000. The Huntington National Bank

J.D.V. Construction, Inc.6685 Royal LaneAvon, IN 46123$25,000. The Huntington National Bank

Lalli, Inc.24 Presidential WayBrownsburg, IN 46112$50,000. The Huntington National Bank

Equipment and Process Management7007 E. 650 N.Needham, IN 46162$25,000. $60,000The Huntington Nat’l Bank

K and D Real Deal, LLC165 E. Jefferson St. Franklin, IN 46131$160,200MainSource Bank

MacDonald and Dahm, LLC1010 Galliten Ct. Greenwood, IN 46143. $127,000Salin Bank and Trust Co. Peach Brands, Inc.1872 Fountain CircleGreenwood, IN 46143$288,000. The Huntington National Bank

Totally New You Hair and Nails, Inc.520 N. S.R. 135, Ste. QGreenwood, IN 46142$20,000. The Huntington National Bank

Marion County

ABSI, Inc.5555 Elmwood Ave., Suite F Indianapolis, IN 46203$493,000. Wells Fargo Bank

ABSI Inc.5555 Elmwood Ave., Suite F Indianapolis, IN 46203$50,000. Wells Fargo Bank

A Gifted and Talented Child Development Academy2626 Ruth Dr. and 5023 N. Shadeland, Indianapolis, IN 46240. $341,000. Indiana Statewide Cert. Dev. Corp.

Axon Health Associates, LLC, 10585 N. Meridian St., Suite 2, Indianapolis, IN 46290. $50,000. The Huntington National Bank

Black Dog Holdings, LLC5950 W. Raymond St.Indianapolis, IN 46241$535,000CapitalSource Bank

BNC, LLC8070 Chamberlain Dr.Westfield, IN 46250$100,000First Merchants Bank

Cheema Brothers, Inc.4921 W. 71st St.Indianapolis, IN 46268$488,500Indiana Business Bank

CMFD Corporation5841 Thunderbird Road Indianapolis, IN 46236$504,000Indiana Business Bank

Fastrack Mechanical, LLC5811 W. 73rd St.Indianapolis, IN 46278$100,000. The Huntington National Bank

Five Star Oil, Inc.4375 Kentucky Ave.Indianapolis, IN 46221$1,794,000. Celtic Bank

Great Lakes Roofing Products854 Meadowbrook Ct.Indianapolis, IN 46240$25,000. The Huntington National Bank

The Hope Source, Inc.7739 E. 88th St.Indianapolis, IN 46256$287,000. Indiana Statewide Cert. Dev. Corp.

Krav Maga Worldwide, LLC7305 E. 96th St., Suite 100Indianapolis, IN 46250$245,900. PNC Bank

Masonry Outfitters, LLC5258 Carrollton Ave.Indianapolis, IN 46220$25,000. Chase Bank

Nahal Foods, Inc.5682 Crawfordsville Rd.Indianapolis, IN 46224$397,500First Colorado National Bank

Nu Orbit Media, Inc.3843-3845 N. Meridian St.Indianapolis, IN 46208$820,000. Wells Fargo Bank

Nu-Wave Manufactoring, LLC, 1045 E. Vermont St.Indianapolis, IN 46202$100,000. State Bank of Lizton

Solid Surfaces of Indiana, LLC, 221 S. Franklin Road, Suite 750, Indianapolis, IN 46219. $100,000. The Huntington National Bank Westside Gymnastics, Inc.2478 N. Raceway Rd.Indianapolis, IN 46234$50,000. The Huntington National Bank

Yasser Elkhatib dba Food Stop3432 E. 10th St.Indianapolis, IN 46201$25,000. The Huntington National Bank

Morgan County

Dorothy Maryan dba Dorothy Maryan6786 E. Woodland Ct.Mooresville, IN 46158$10,000. The Huntington National Bank

Ferrill-Fisher, Inc.3301 Hancel CircleMooresville, IN 46158$792,000Premier Capital Corporation

White River Gravel Company, Inc.11261 N. Smokey Row Rd.Mooresville, IN 46158$350,000Home Bank

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COaCH’S CORnERCoach’s Corner

There is an interesting di-chotomy in business that makes you both successful and keeps you from being success-ful and that is the act of mak-ing assumptions.

We all modify our world in order for it to make sense by doing three basic things: we generalize, we delete and we distort things so we can com-prehend, explain and survive. From that comes the phrase made famous by the late Ste-phen R. Covey, “The map is not the territory.” This phrase was not a Covey original. It was originally coined in the 1930s by Polish-American scientist and philos-opher, Alfred Korzybski.

In a positive sense, we learn how a key goes in a lock one time and then we know how to do that simple task evermore. Those general-izations work for us in all types of ways: in our sales process, the way we meet people, the way we navigate socially at chamber meetings or other business functions.

Another useful way to use assumptions is to, as my friend and author Shelle Rose Charvet says, “guess and test.” That is the appropriate

way (strategy) to employ the assumption or the generaliza-tion. The test component is critical. If you assume some-thing, make sure in some way besides the guess that you are correct. Otherwise, the strat-egy changes from a positive to a negative.

Korzybski came up with the catchy phrase noted above when he noticed that some people confuse their reality with reality itself. That is the dangerous strategy of using assumptions or gener-alizations in busi-ness (in life

for that matter) when we assume some-thing and then react to it as if it where real without testing it. I have seen many talented people use this most ineffective strategy to their demise. You hear it when someone says, “He is not interested in buying…” or perhaps you have heard someone say, “If they want it, they will

ask me for it without me having to sell it…” Using assumptions and generalizations can

be powerful tools, if used properly. To do so, you must remember two things. First, making assumptions (without testing them) is making an ass out of u (you) and me. Second, jump-ing to conclusions and reacting as if your belief is reality has caused wars, deaths, bigotry and discrimination. Those two reasons are why it can be a very, very, very dangerous thing.

Be aware of this and be wise in your use of assumptions to find success.

The most dangerous thing to do in business

Jack KlemeyerColumnist

Jack Klemeyer is the founder and head performance coach of GYB Coaching (www.gybcoaching.com). Contact him at: Jack@GYBCoaching.com.

Some people get back to their roots.

We never left ours.

As a community bank, there’s no question

about our focus. We’re here to serve the

people who live and work here. Investing in

our community with flexible products and

services, highly personalized service and

local decision-making is our priority and

our pleasure. So, stop by for a coffee and a

chat. We’d love to show how State Bank of

Lizton can go to work for you.

10 Hendricks and Boone County locations

Get to Know Us A Little Better. Featured Banker of the Month:

Lyn LarisonAVP. Mortgage BankerNMLS #763492Direct Line: 858.6154 llarison@statebankoflizton.com60 E Garner Road, Brownsburg

866.348.4674www.statebankoflizton.com

FirstLight Home Care located at 2680 E. Main St., Suite 231, Plainfield, celebrated the grand opening of its new Plainfield location with a ribbon cutting sponsored by the Plainfield Chamber of Commerce on Thursday, April 11. The event, held at Jameson Camp, was also a fundraiser for The Path Home, a nonprofit organization dedicated to helping veterans and their families.

FirstLight Home Care celebrates grand opening at new Plainfield location

Pictured left to right in the foreground are Chamber Executive Director Brad DuBois and Mark and Kris Rogers of FirstLight.

BUSINESSBriefs

Nothing lights up a child’s brain like play.

Children need free, hands‐on play that is kid‐organized, to maximize their poten�al. At Day Nursery, we’ve been providing early learning opportuni�es like this for over 100 years. Our 7 centers are na�onally accredited and have all achieved Level 4, the highest level on Indiana’s Paths to QUALITY ra�ng scale.

All our loca ons are open to the public including our two west side loca ons. Come visit us in Avon, 1351 Ronald Reagan Parkway, on the campus of IU Health West or at our Northwest Center, 5735 W. 73rd Street in Pike Township.

Visit us online at www.daynursery.org