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TUESDAY1-5 p.m. Registration and Exhibitors Set-up Prefunction

3-5 p.m.* Early Bird: Anatomy of a Festival Downtown Bay St. Louis

5-6:30 p.m.

Exhibitor’s Reception and Artist Showcase Prefunction

6:30 p.m.* Dine Around Restaurant list and captains

WEDNESDAY8-9 a.m. Registration/Continental Breakfast Prefunction

Exhibits Open Prefunction

9-9:15 a.m. Welcome Bob Wilson Cypress C9:15 a.m. Opening Session Cypress C

Sponsorships Big and Small Sylvia Allen

10:30 a.m. Snack Break PrefunctionExhibits Open Prefunction

10:45 a.m. Concurrent Sessions

Building a Multi-Dimensional Event: The Great Delta Bear A�air Salon A Meg Cooper, Mississippi Lower Delta Partnership

Not Just for Fun: Downtown Events as Economic Development Salon B/C Tripp Muldrow, Arnett Muldrow

11:30 a.m. Sip, Savour and Taste: Using Food to Spice Up Your Festival Salon A Laura Valente, Premier Events

From Juke Joint to Festival: A Clarksdale Case Study Salon B/C Roger Stolle, www.cathead.biz

12:15 p.m. Lunch Cypress B

Creative Funding Sylvia Allen

1:30 p.m. Concurrent Sessions

The W.H.Y. Factor Salon B/C Allison Winstead, Mississippi Arts Commission

Social Media Success Stories Salon A Jennifer Gregory, Greater Starkville Development Partners

2:15 p.m Speed Dating Round (5 tables) Cypress C • Show me the Money: Resources and Grants for Arts-based Events Mary Margaret Miller • The Magic of Staging and Logistics Anna Kline • The Magnetic Attraction of Visual Artistry Amber Patten and Michael Allen • The Art of Fundraising Nancy Moynan, Betsy Rowell and Mickey Howley • Marketing & Tracking the Success of Events Online Tripp Muldrow

3:15 p.m. Snack Break Prefunction

3:30 p.m. Closing Session Cypress B Business Unusual Malcolm White, Executive Director, Mississippi Arts Commission

The Back Stage Pass Festival and Event Coordinators Conference is a symposium that focuses on planning for festivals and special events through the sharing of ideas and like experiences with fundraisers and event planners throughout the Southeast. Back Stage Pass is a new collaboration among the Mississippi Main Street Association, Mississippi Arts Commission and the Mississippi Development Authority. For the �rst time, the three statewide organizations will be partnering to present one high-quality festival and event coordinators’ program.

Please join us at the Hollywood Resort, in Bay Saint Louis, Mississippi, on January 24-25, 2011 for fun, camaraderie and learning, as we explore ways to develop and enhance events that build community character and contribute to the creative economy.

* Sign up ahead of time: denisehalbach@msmainstreet.com

January 24-25, 2012Hollywood Casino, Bay St. Louis

Discover how a variety of communities across the South and the nation have marketed events as economic development tools to drive tra�c to downtown and foster investment (while having a good time, too!)

Learn how to maintain a strong festival brand and keep programming fresh by presenting multiple cultural components (music, food, craft, culture, history and education) in a single festival environment while staying within budget.

Sponsorships are easy ... if you know how to do it and where to go to get it! This session will focus on the many di�erent sponsorship selling strategies and tactics that can help you get everything from a $25 dollar sponsorship to a $25,000 one. There is a simple system and you can learn it, easily. Taught by Main Street favorite, Sylvia Allen, come prepared to learn AND have fun!

Shuttle will meet people at the front door at 3 PM and pick back up to take back to Hollywood at 4:30. Shuttle can take 20 people. A second shuttle will be called if needed.

No matter what type of festival you produce, there are endless possibilities to use food to enhance your programming and marketing reach. From BBQ festivals to foodie experiences, learn the recipe for success to make your events tasty and pro�table.

Learn savvy tips and tools for maximizing the bene�ts of Facebook, Twitter, Blogs, and QR codes for your organization.

Learn how W.H.Y. holds the key to successful community programming: Who is your audience? How are you connecting to community? Yes! You can make money and enrich your community at the same time.

Where can you �nd money, besides grants and sponsorships? There are lots of ways you can generate revenue ... come to this session and get ideas for di�erent funding that is easy and fun and successful! Begin to think small and realize that small dollars add up to big money!

Explore the history and development of Clarksdale, Mississippi's successful Juke Joint Festival— "half blues festival, half small-town fair & all about the Delta." Last April's 8th annual edition attracted visitors from at least 45 U.S. states and 21 foreign countries. How, why and what's next?