BABITA Company Profile Report

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TODAYS WRITING PVT LTD

On

NAME OF THE STUDENT: BABITA KUMARI


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SPECIALIzATION:FINANCE+MARKETING(PGD

M)SEAT NO.:01110012

YEAR OF SUBMISSION:2011-13

At the very outset, I would like to thanks Dr. Sanjay chordiya, Chairman of

Suryadatta Institute of Management and Mass Communication for giving me opportunity to

undergo project on COMPANY PROFILE AND PRODUCT PROFILE.

I am happy to acknowledge my project guide THROUGH INTERNET AND

GUIDANCE THROUGH SENIORS for the guidance and help that he provided to us during

our different phases of project and helping us in all respect in bringing out this report.

I am greatly to all advisers who helped me knowingly or unknowingly for

gettingthe information and taking interest in this report. I am also thankful to entire faculty and

staff , without which this project would be not a successful one.


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PLACE:PUNE THANKING YOU

DATE: 20th

April,2012 {Babita kumara}

1. Introduction :-

Outline of the profile

Objectives of the study

Methodology of the study

Data Used

2. Company Profile :-

Chairmans Message

Company History

Companys Vision

Companys Mission

Companys Philosophy Objective of the company

3. Activities :-

Location of the Company

Types of company

Board of Directors

Product & Brand4. Operations

Process & Operations

Research & Development

Quality Control Marketing, Sales & Distribution

Customers

5. Financial Data

Balance Sheet

Future Plans


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6. Learning Experience

Conclusion

Purpose

a) Provide high quality promotional pens with outstanding customer

service.

b) Necessary, useful, and in constant use.

c) Providing an inexpensive advertising medium and encourage customer

and employee loyalty.

d) The ball point pen ink is quite different from other type of writing inks.

e) It gives a very shining and attractive writing. Ball pen has largely replaced

ink pen because of their cheapness and easiness in use.


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Objectives of the study

1. To identify the influence of different characteristics/features of Pen onConsumers indifferent segments.(i.e.) Student, Business Person, Service

Person.

2. To find out why consumer prefer particular brand of pen? Which are

the factors that influence and motivate him to buy the preferred brand of

the pen?

3. To get a better understanding of pen Market.

4. To find the most preferable brand among the various kinds of pen and to

find which brand enjoy the market leadership position

5. To study the impact advertisement on consumers in different Age

Group, Income Group & by profession

6. To help the Company Marketing Managers to Design an Effective

Marketing Mix for it target Customer

Methodology of the study

A detailed study was carried out regarding PEN

manufacturing company in consultation with various product ranges in the market.


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Data used:Data collection has been donefrom secondary data.

Secondary data: -

The secondary data are those, which are already collected by someone for some purpose and are

available for the present study. Secondary data was collected from the magazines, website of

different type of PEN manufacturing and exporting companies.

Introduction of the company.

a)There has been a need to document through the use of writing instruments since the dawn of making

b)Pens continue to be the staples of everyday life and indispensable items for everyday use.

c) Writing Instruments continue to play integral part in the life of particularly every Business School and

household.

d)The advent of computers and related technologies has yet to make writing industry and Instruments

Slow Paced and Obsolete.

e) In fact, the writing Instruments embraces the evolution of technology by incorporating it into new

products and using it to enhance business aspects and client services.


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f) It is expected that promotion, easy availability, and affordability, branded off make will accelerate and

help the organized sector eat into unorganized Presence .

g)India's Writing Instruments Industry is reserved for the small sector.

h)As a result critical pen component like refills are manufactured in house, while all non critical

components are outsourced.

i)Most Indian companies cater to the Value for Money Volume While International Players cater to

Premiums segment operating through exclusive Distributors. The buying preference of major retailers has

been shifting to Indian Products and Brands.

Name of the product:

SMOOTH WRITER BALL POINT PEN

Chairmans / CEO message

a) Anyone can learn to be creative, it just takes a lot of practice and little confidence.

b) Saying smart things and giving smart answers are important. Learning to listento others and to ask smart questions is more important.

Company History

NAME OF THE COMPANY TODAYS WRITING PRODUCTS LIMITED

YEAR OF ESTABLISHMENT

2012

ADDRESS REGISTERED OFFICE Survey No 25/2, shivajinagar Pune, India. Tel No (022)

2668574 Fax No. (0260) 2668536

ADDRESS Ahmednagar OFFICE Block no. 2, Behind chandani Chowk, M.I.D.C,

Ahmednagar, Maharashtra, India 414111

contact no--9234567802
http://bobsutton.typepad.com/my_weblog/2010/05/david-kelley-nails-it-again-the-dschool-teaches-creative-confidence-.htmlhttp://bobsutton.typepad.com/my_weblog/2010/05/david-kelley-nails-it-again-the-dschool-teaches-creative-confidence-.htmlhttp://www.amazon.com/exec/obidos/ASIN/0446556084/bobsutton-20http://www.amazon.com/exec/obidos/ASIN/0446556084/bobsutton-20http://www.amazon.com/exec/obidos/ASIN/0446556084/bobsutton-20http://www.amazon.com/exec/obidos/ASIN/0446556084/bobsutton-20http://www.amazon.com/exec/obidos/ASIN/0446556084/bobsutton-20http://www.amazon.com/exec/obidos/ASIN/0446556084/bobsutton-20http://bobsutton.typepad.com/my_weblog/2010/05/david-kelley-nails-it-again-the-dschool-teaches-creative-confidence-.html


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EMAIL ID [email protected]

WEBSITE www.todayspens.com

FORM OF THE ORGANIZATION Public Limited Company

SIZE OF THE ORGANIZATION Small Scale Unit

BANKERS State Bank Of India, HDFC, ICICI

MANAGING DIRECTOR

AUDITORMr. VIRENDRA PRASAD

M/s. Chartered TEJ & co

Company Visiona)To be India's NO 1 Company in Writing Instruments and Office Stationary Industry Dedicated toQuality and Consistent Performance

b)To be a market leader providing quality products.

C)To strive for excellence and global recognition by continuous improvement, innovation,dedication and growth.

Company Mission

a)To be a result oriented and profitable Company by consistently improving market share,

quality, availability, presentation, and customer acceptance.

b)To ensure cost consciousness in decision making and operations without compromising thecommitment to quality.

c)To set up highly ethical business standards and be a good corporate citizen.

d)To adopt appropriate safety rules and environment friendly policies.

e)Consistently make good Products at the friendliest Prices..
mailto:[email protected]://www.todayspens.com/http://www.todayspens.com/mailto:[email protected]


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CORPORATE PHILOSOPH

In everything we do;

In the brands we build;

In the products we make;

In the innovations we foster;

To the lives of our customer;

To the business we conduct with our suppliers and associates;

To our every growing family of employee's and shareholders;

To the society we belong to;

and ultimately To the Path we have chosen to follow.

Objective of the company

a) To understand the Business Mechanism and to run it profitably in Competitive BusinessEnvironment.

b)To Understand the role of each subsystem (Dept) and its relationship with other Subsystems for theBusiness as a System


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c)To get the Practical Interface of Industry by applying Theoretical Concepts

d)To know about consumer buying Behaviour

Location of the company

Block no. 2, Behind chandani Chowk, M.I.D.C,

Ahmednagar, Maharashtra, India 414111

contact no--9234567802

Types of company

Public Limited Company

Board of Directors

CEO: BABITA KUMARI

M.D : 1 Mr. Virendra Prasad(Admin.)2 Miss. Rashmi Chauhan(Voice Chairman)

3 Mr. Paras viradia(Finance)

4 Mr. Chirag (Marketing)

5 Miss. Riti mugdha das(Production)


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6 Mr. Harpreet Kaur(HR)

Chief, Projects & Corporate affairs: Miss. B Radhika reddy

Chief, Research &Technology: Mr. Nilesh Bopare

Chief, Production Manager: Mr.Rashesh shah

Finance Manager: Mr.Rahul singhMarketing Manager: Mr.Sanket vyas

Chartered accountant: Mr. Tej Bahadur singh

Organizational Structures and key departments in the company

Marketing

Manager

Finance

Manager

HR

Manager

Production

Manager

SalesManager

Advertisement

Dept.

Sales

Executive

C.Accountant

Accountant

Jr. H R

Manager

Assistant..Manager

Supervisor

Jr.ProductionManager

Mfg. Unit

CEO


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Product(s) of the company, Product(s) details, Brands

a)TYPES OF PRODUCTS:The company solely manufactures the following mentioned products:

1) Ball Pens:It has a plastic body that consist of several components ranging from 2 to10.depending on

the complexity of the products and its design. The price of the product depends on the number of

parts that make up the body of the pens, also the design and the materials used Ball pen use ink

that is Oil Based. The principle of the ballpoint pen is that within the writing Tipa Metal ball

housed in the socket rotates freely and rolls quickly drying out the writing surface.

Gel Pens:They are similar to Ball pen except, they use ink that is Water Based and in the form of a gel. It is

vibrant colourwise and considered smoother to write, However it has a very short Writing Length

and poor shelf life as compared to Ball pens.

2) Refills:

Company also manufacturers Refills which is most technology intensive part of the Pen. The tip

and Ink are carefully balanced with each other to achieve the optimal mix of writing smoothness

and ink let down. The different Brands Of Ball and Gel pen of the Company are as Under :

I. Wonder gel

II. Wonder Ball


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III. Shiner one

IV. Shiner gel

The components used in the product

1)RAW MATERIAL DETAILS :The following are the raw materials used in Manufacturing of Ball pen and Gel Pen:

Plastic Granules

This primary raw material is used in the preparation of the Body,Caps of the pen and Refill. the

company uses various types of plastic Granules (i.e.)PP (Poly Propylene), HDPE (High DensityPolyethylene),LDPE ( Low DensityPolyethylene),SAN ( Styrene Acrylonitrile Copolymer) PC (

Poly Carbonated)

Inks

Company uses Water and Oil based Ink which are Imported from the Korea and other Overseas

Market and Procure Domestically.

Tips and PointsTips are also Imported and the size , shape of the tip determines the price of the Tips.4.

Packing Materials

Company uses various Grades of Plastic, Craft Paper and Cardboards and CorrugatedBoxez purchased from local Markets Company also uses other packing materials like Packaging

Jars, Acetate Bottles, Blisters, Tumbler


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Processes, production capacity & operations

PRODUCTION PROCESS OR MANUFACTURINGPROCESS OF BALL PEN

The complete Manufacturing of pen is divide in the five main parts they are as mentionedUnder :


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a )INJECTION MOULDING PROCESS:

The different components of pen (i.e.) Body, Cap Nozzle Grip etc are processed and prepared on

the injection Moulding Machine.The different parts/components requiredifferent chemical as

well as moulds and Dyes The list is as Under:

BodyPSTCapPP

Body & Crystal CapSAN

Adapter DELRINF

or GripHDPE & LDPE.

Here as mentioned above different types of Raw Material are used for differen

tcomponents of Ball Pen Due to the different qualities and technical requirements

of Products.

Pens have various plastic parts (i.e) Body, Grip,Nozzle,Capetc for which different

types of moulds are made, which either are procured from domestic markets or

Imported and some of the are In House Made, which are than Mounted on themachines as per the production process.

Plastic Granules are heated from 200 to 240 degree Celsius depending upon the

product requirement.

At this Heat level the mixture melts and get converted into liquid form.

The liquid form is than moved to Moulds & Dyes in the Injection Moulding

Machine .

Where it is cooled by the water which further gives it shapes and get Injects from

the Machine

If Different shades and coloured are required than the plastic Granules are mixed

with Colour Granules In the Specified Quantity which is also known as

Master Batching the Lot

REFILLING PROCESSS

This is the manufacturing process where already purchased or procured ink from

outside markets are filled into refiils used for the Pen for writing Purposes.The

most technical part of the manufacturing process. Which is as under :

Extruder Machines are used to extrude Refills Tubes. Refill for Ball pen andGel pen are manufactured on the extruder.

The tubes of Polypropylene are manufactured the extrusion Machines and than

callibalised and cut into Standard or required size of the refills without Tapes or

Edges.


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Ink used is either Imported or procured from local suppliers from Gujarat or

Bombay or Is imported in certain cases.

Tips (i.e) Point required are Imported from Swiss or other overseas market and

than they are cleaned on ultrasonic Machines. Point of 0.5, 0.6, 0.7, 0.8 & 1mm are

used to fix on the refills nozzles.

The tubes are than mounted on the Ink refilling Machines of Korea and Indian

made andInk is filled in the tube and Nozzles are filled on the Automatic

Machines. Refills arestacked in Boxes and kept in the high speed centrifuge

machines to remove air gaps

The refills are than sorted cleaned and collected and packed for saleable quantity

and balance is sent to assembly division for assembling with the Pens.

LABELLING PROCESS (ON Cap & Body of Ball Pen)

At this stage the already made pen and refills are to be Labeled (i.e.Printed with

Company Logo Todays writing Products Limited. and with the respective brand

of the pen (i.e.) Starry, Wonder Ball, Wonder Gel. Ink Monitor...Etc.Differnet

Machines are usedfor the process as mentioned below:

Foiling Machines It is used to print the label on Body Manufactured S WEL AS

ON THER fill Manufactured. Here foiling is done at 1 Piece at a time

Plotting Machine It is used to print the label of the company on Steel caps and

other plasticcaps. Here the plating and printing is done on 5 pieces at one shot or at

one time

ASSEMBLING PROCESS

Once all the Ball pens and Refills of a particular Batch of Production is labeled this

the final stage of Pen Manufacturing here all the labeled and inspects part and lotsare Assembled. Woman workers are use for the purpose who are responsible

for assembling the Caps,refills,Body etc parts of the pen and packet it in the

batch of 50.Finally the Packaged pen is Inspected and made ready for Dispatch to

stores Department.


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Molding the housing

4 The plastic components of the pen are constructed simultaneously


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Research & development

In the routine work of the expert dealing with the

evaluation of documents,analysis of covering materials, such as ballpoint pen inks, gels, etc; is

the most frequently undertaken activity. Apart from having a good working knowledge of each

of the research methods, the expert should be aware of their potential and of principles relating tothe interpretation of difficult cases that do not yield an unambiguous solution

The research also encompassed development of a quality ensuring procedure for the application

of thin layer chromatography to the differentiation of writing materials


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Quality control

At Todays, a strict quality control is observed

which is translated into world Class Quality, and is reflected in the companies

growing International Presence. During the entire Production Process efforts are

made to maintained the quality. The Inspection is done as mentioned below:

Preliminary Inspection

This is done to check out whether the raw material used is per the requires

standard. Heating of raw material (i.e.) Plastic Granules at certain degree and themelted mixture is observed if the mixture appears to be reddish it shows tha traw

material is not of desired quality and cannot be used for manufacturing process as

it can result into defective pieces. Thus the lot is returned backed to suppliers.

Daily Production Process InspectionA Quality Control Inspector is

appointed with the team members to continue the inspection process. Inspection of

the manufactured Ball pen parts is done at every 2 hours manually to check out

shape, Durability,Texture, Colour etc.and at the end of the day report is to besubmitted to Production.

Post Production Inspection

Once the required batch is manufactured, out

of that total batch some random samples of 50 are taken and if defective pieces

exceeds size of 5,than the entire lot is reject's and sent for the Reprocess.

Final Inspection

Here the same procedure of Inspection forquality is undertaken as followed during production process, But here the

assembled Ball pen are inspected for the fitting, Cap, Grip Holding tetc.Random

sample are taken from the batch to be dispatchet.


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All of the raw materials pass through a rigorous quality inspection and materials

not found within the acceptable criteria of our set quality standards are rejected.

Production

A well-trained staff is deployed to ensure that

quality produced is within the set parameters of our quality standard.

Workers TrainingEach of the worker is trained, tested and

absolutely familiarized with the jobs he has to pe rfo rm. He is no t

depl oye d unl ess Qu ali ty Contr ol Department is satisfied of his/her ability

to meet our quality standard

Marketing Department, Sales and Distribution of the product

Marketing management takes place when at least one party to a

potential exchange thinks about the means of achieving the desired responses from the

other parties. Marketing management has the task of influencing the level; timing and

composition of demand in a way that will the organization achieve its objectives. Marketing

management is essentially demand management.

MARKETING MIX OF THE COMPANY

Marketing mix is a set of controllable marketing variables that

the firm plans to produce the response it wants in the target market.Marketing mix is an


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optimum combination of all marketing components which facilitates realization ofcompanys

objectives.Marketing mix is a set of marketing tools that the firm uses to achieve its marketingobjectives in the target market.Marketing mix is the blending of 4 inputs or sub-mixes, which

form the core of marketing system. They are:

Product

Price

Promotion &

Place.

MARKETING MIX

The Marketing Mix of "TODAYS WRITING PRODUCTS LIMITED" is as mentioned below:

PRODUCTA Product is anything that can be offered to a market to satisfy a want or need. A product meanthe bundle, which satisfy human needs .TWPL is major manufacturer of following products.

Product Packaging

The finished Product that is Ball Pen is

packed in veryattractive packages made from Plastic and Corrugated Box.TWPLconcentrate moreson packaging as in the market full of competition packaging is

used as a tool of product differentiation. It has attractive packages for it Ball &

Gel Pen Packs the packs are normally packed in size of 10 & 5 ( Standard

Packaging) and in large Packs25 but the company also offers customized

packaging for its customers especially for the Corporate Customers.


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PRICING DECISION

It is the exchange value of product orservices always expressed in monetary terms. Price is matter of Importance both

for the buyer and seller. Price is important factor in purchase decision. to the seller

price is the source of revenue and to buyer price is the sacrifice of purchasing

power. Price is powerful marketing tool. Thus it must be usedcorrectly from the

out set.therefore all marketing planners must plan an accuratePricing Decision. At

TWPL, Pricing Policy is decided by the Head office by MD & VP in consultation

with Director Sales & Marketing and depending upon market condition,demand,

Raw material Price, Competitors Price and Products and other factors.At"

TODAYS WRITING PRODUCTS LIMITED" Price Of the Pen Is Decided takinginto Considered :

Consumer Demand For the Product.Analyzing the Competitors Price & Product Range.


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DISTRIBUTION CHANNEL

Disribution is an important function of any

organization. Making the product available at right place and at right time with less cost is the

key objective of any distribution management personnel.


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INTRODUCTION TO FINANCE

The primary purpose of any business is to earnprofits. To earn profit, the business has to produce goods or render services. To do either,

management of business must have adequate supply of funds. It is the responsibility of the

finance department to ensure the supply of the needed funds.

SIGNIFICANT ACCOUNTING POLICIES ATTODAYS WRITING PRODUCT LIMITED:

.


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a)TWPL is planning to set up a new export oriented unit in the upcoming December and the siteand construction is already under the way.

b)This EOU 100% will be used for manufacturing Ball Pen, Gel Pens, Refills and even all thestationary Items In house.

c)That will enable the company to increase its product range and increased the Per Unitrealization for all the products.

d)For the proposed project it is sure that the company requires a high potential employee willingto work dedicatedly to achieve the target and perform. The following chart shows the additional

Manpower Requirement for the Project


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COMAPANY SWOT ANALYSIS

STRENGTH OF THE COMPANY:

The following are the strength of the company:

I.Brand Equity:: The Brand "Todays" is well known in the country through very high

profile advertising and marketing Campaign. The company has a strong platform to extend

the brand into other product categories within stationary, by utilizing its existing Distribution

Channels.

II .Designing and Mould Making :The Company is one of its kind in the country

having it sown exclusive designing and mould making facilities. This enables the company tointroduce new products at cheaper rate than its competitors at high frequency and much lower

risk. As cost of mould making is reduced be (15-20%)

III.Mass Manufacturing: Companies Current production at TWPL plant is 9.50lakhs pen per day

and at other two plants is about 4.50lakhs pieces per day contributing to Economies of Scale

advantage to company.

.IV. High Quality & Low Cost: Due to mass manufacturing and In house Mould

makingcompany is able to produce quality products at less cost adding to Increased Profit

margins.

V.Distribution Network : Company has about 4,40,000 retail outlets across India

which is thecompanies main strength


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VI.Institutional Sales :Company over a period of time is consistently selling 5% to 10% ofitsannual sales to companies like Hindustan Lever, Palmolive,Philipes, Warner, Lambert and

several other pharmaceutical companies.

WEAKNESS OF THE COMPANY

I.Due to government restriction on maximum Investment limit in Plant and machinery

(5oolakhs) it acts as a weakness to increase the plant capacity and investment in the plant

II .The company cannot effectively compete with the unorganized player of the

industry dueto delicacy and cheaper rate .

6)Learning Experience

Conclusions:

I. Todays writing Manufacturing Pvt. Ltd. Company has alarge no. of customers in Indian market.

II. All the products, which contributed about 100% customers

satisfaction all over India.

III. We established customer feedback office in India.


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IV. We provide products in right time and in prefect quantity &

quality.

V. We facilitate free gifts and discounts for customers

attraction.VI. Provides Better quality and better quantity of pen to the

students.

On


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NAME OF THE STUDENT: BABITA KUMARI

SPECIALIzATION:FINANCE+MARKETING(PGD

M)

SEAT NO.:01110012

YEAR OF SUBMISSION:2011-13


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Target key customers

I. Students

II. Businessmen

III. Writers


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Increase customer loyalty

Loyalty refers to a customers affinity to

specific brands or products. For instance frequent C progustomer Loyalty programs

have made some people very loyal to specific product. Similarly, General pens hashad much difficulty in trying to convince customer to even consider a product of

Todays Writing Pvt Ltd , when purchasing a new pens

Lifestylescan be classified according to a persons beliefs, behaviors andsocioeconomic class. Shopping habits, leisure habits, familiarity with technology

and religious practices are lifestyle characteristics.

.


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Product life cycle

All products and services have certain life

cycles. The life cycle refers to the period from the products first launch into the

market until its final withdrawal and it is split up in phases. During this period

significant changes are made in the way that the product is behaving into the

market i.e. its reflection in respect of sales to the

company that introduced it into the market. Since an increase in profits is the major

goal of a company that introduces a product into a market, the products life cyclemanagement is very important.


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Satisfaction index


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Local sales

I. PuneII. Mumbai

III. Aurangabad

IV. Naasik

V. Solapur

VI. Amednagar

VII. Other related village areas

Financial arrangements

Since financial intermediaries are way stations in the

flow of funds from ultimate savers to investors, the essential quantitative features of their


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activities are reflected roughly in their balance sheets, though their sources-and-uses-of-funds

statements show them more satisfactorily.

a)Consumer LoanA 'Consumer Loan' is the most highly regulated and

common finance arrangement available today. The interest in the loan is a reducing daily index,

meaning that your interest component is calculated daily and charged monthly. This allow you

the greatest flexibility of the various different loan types however the tax benefits may beconsiderably less than those of a business loan agreement.

b)Banks:

Banks provide credit facilities to the customers and businessmen for batter use of that money.

c) others:

The financial are done through financial institutes.

Research & development

RESEARCH OBJECTIVE:


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Identifying Consumer Buying Behaviour regarding Pens

The main objective behind the project is to identify

consumer buying Behaviour regarding the Pen, which will ultimately help the company

management to study the analysis and understand the behavior that will unable the companies'marketer's to effectively sell the product.

1.To identify the influence of different characteristics/features of Pen

on Consumerism different segments.(i.e.) Student, Business Person, Service Person

2.To find out why consumer p refer particular brand of pen? Which are the factors that

influence and motivate him to buy the preferred brand of the pen?

3 . To get a better understanding of pen Market.

4.To find the most preferable brand among the various kinds of pen and to findwhichbrand enjoy the market leadership position

5.To study the impact advertisement on consumers in different Age

Group, IncomeGroup & by profession

6.To help the Company Marketing Managers to Design an Effective Marketing Mixfor

it target Customers

Future plans

i)The future plan for the pen should be bright taking into consideration the pens production with

more innovative.


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ii) Prices should be not constant ,if it is constant the profit should not be at mark,so the prices

should be increases taking into consideration the customers demand.

iii)Price of a single daily usable pen should be at Rs 10/-per pen

iv)Ball point pen for higher Quality and quantity should be more than Rs 100/- per pen

Q1)Which brand of Ball Pen do you prefer to Write?

Ans 1.Purpose:Main purpose behind this question is to know the most preefered brand in the

current market situation.

Conclusion: -

Thus analyzing above table it clearly signifies that cellois not only preferred by

majority of the consumers but it is preferred highly by all the consumers in

different demographic segments

Q2). Which type of Pen do you currently use?

Ans Purpose: -


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The purpose behind asking this question is to know the consumer preference

regarding the type of pen he prefers to write and to know the changing trends to

their buying Behaviour.

Conclusion:It is identified that only two categories/type of pen are preferred by the consumers

that accounts to nearly 94% of responses. Consumer less prefer Ink & Gel Pen.Thus Company should more concentrate in Ball & Gel Pen segments rather than

Pilot or roller or Ink Pens.

Q3) Which Colour Of Pen Do You Normally Use?

Ans3. Purpose:Is to find out which is the most preferred colour by the consume.


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Findings:- Blue is the most preferred Colour for consumers and majority of the

consumers uses blue Colour as in colleges,schools, instittuions,corporates and at

many other place Blue is commonly accepted Colour for wrting.where as

Red& Black Are mainly used by the Professors or Doctors or Lawyers.

Q4)Which Advertising Media Influence You the Most ?Ans:Purpose:

The purpose is to know the most effective media affecting consumer buying

decision .It also aims of finding the media which is most preferred and can beused

as for the promotion scheme.


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i)In different types of Pen, Bullpen is preferred by most of

consumers and they have ranked Ball-Pen as No 1 among different Types of

pen.

ii)Blue Colour is preferred by the consumer among different Colours.

iii)Majority of the Consumer prefer Ball Point of 0.5 & 0.6 mm and they like

Crispy and Fluent hand writing as this point size gives the desired writing toconsumers.

iv)Most of the consumers Buying Decision is not only influenced by anyspecific single characteristics but it is influenced by either the

combination of more than1.

Thus majority buying decision is influenced by Performance of Pen in

Total, Of course in different consumer segments there are different characterist in

impacting buying Decision.

Occupation Wise Classification

For Business Person:

The most influencing characteristic impacting buying decision is Price.

For Service Person:Price & Performance have impact influence on buying decision. It signifies that

Service Person purchase pen not only considering price but along with it some

different features such as Grip ,Long Life, etc are also impacting the Decision. But

still Price &Performance are dominating features for this Consumer Segments.

For Students:- In this consumer segment it cannot be predicted or analyzed that any

characteristic is impacting their decision


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Documents

BABITA Company Profile Report