BA (Hons) Graphic Communication Design Programme ... · BA (Hons) Graphic Communication Design Programme Specification 2017-2018 This document provides a concise summary of the main

Faculty of Design & Built Environment

BA (Hons) Graphic Communication Design Programme Specification

2017-2018

This document provides a concise summary of the main features of the course(s) & associated award(s) offered through this Programme Specification, and includes the learning outcomes that a typical student might reasonably be expected to achieve and demonstrate if s/he takes full advantage of the learning opportunities provided. More detailed information on the learning outcomes, curriculum content, teaching/learning, assessment methods for each unit and on the Programme’s relationship to QAA Subject Benchmark Statements may be found in the dedicated student handbook for the Programme. The accuracy of the information in this document is reviewed periodically by the University and may be subject to verification by the Quality Assurance Agency for Higher Education

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Versioning of Programme Specification

This programme specification is valid for the period of approval confirmed at the time of the approval/last review event and relates to provision approved at that point. Programme specifications are updated on an annual basis to include modifications approved through the University’s quality assurance processes.

This version provides a description of the programme as approved for the academic session indicated in section 3 of the following table.

1 Date of initial Approval or last review: 17/18 January 20172 Effective date of Approved/Reviewed Programme Specification: September 20173 This Version effective from: September 20174 Version number: BGCD/Sep17/V1

Modifications to Programme Specification

Modifications to the programme specification since approval/ last review, and the cohort of students affected by the change, are listed in Section G (Log of Modifications) at the back of the document.

Cross Referencing of Programme Specifications

The following elements of provision included in this document is/ are also included in the following programme specifications

Award Programme Specification

Amendments made to provision listed in this table, must also be reflected in the relevant programme specifications listed above

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_________________________________________________________________________________________________________________________________ CASQE Page 1 of 32 Programme Specification

CENTRE FOR ACADEMIC STANDARDS & QUALITY ENHANCEMENT

Programme Specification The information in this document is organised into the following sections:

Section A – Administrative and Regulatory Information Section B – Outcomes Section C – Structure Section D – Teaching, Learning and Assessment Section E – Programme Management Section F – Mapping Section G – Log of Modifications

SECTION A – ADMINISTRATIVE AND REGULATORY INFORMATION

1 Overarching Programme Specification Title

BA (Hons) Graphic Communication Design

2 Brief Summary

The 3-year Dual-award degree programme from First City UC and Manchester Metropolitan University covers core units ranging from practical, theoretical work and continuous assessment. Students will be able to demonstrate responsibility for managing their learning by evaluating their own progress and making autonomous decisions. They will also be able to communicate verbal and visual ideas effectively and professionally. Upon graduation, students can look forward to career opportunities in fields such as: art direction, design consultancies, advertising agencies, publishing, motion graphics and digital media companies, post-production firms, visual merchandising, branding and identity agencies, illustration companies, packaging design consultancies and in-house graphic departments.

Framework Summary Students will receive a dual-award degree, from First City University College (FCUC), Malaysia and Manchester Metropolitan University, United Kingdom.

3 Awarding institution Dual-award: 1. First City University College 2. Manchester Metropolitan University

4 Home Faculty Faculty of Arts and Humanities, Manchester Metropolitan University

Faculty of Design & Built Environment, First City University College

5 Home Department/ School/ Institute

Department of Design, Manchester School of Art, Manchester Metropolitan University

Department of Design, First City University College 6 UCAS/UTT code(s) N/A

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7 Framework for HE Qualifications position of final award(s) Framework for HE Qualifications

Honours (Level 6)

8 Alignment with University Curriculum Framework Curriculum Frameworks

Flexible Framework

9 Engagement with the University-wide provision (eg Uniwide Language, EdLab)

Uniwide is not available for Externally Validated programmes

10 Compliance with University Assessment Regulations University Assessment Regulations

Undergraduate

11 Approved Variations/Exemptions from University Assessment Regulations University Assessment Regulations

N/A

12 Relationship with Faculty Foundation Year

N/A

Awards

13 Final award title(s) BA (Hons) Graphic Communication Design

14 Combined Honours

There is no Combined Honours provision within this programme specification

14a (i) Combined Honours Awards

available eg: BSc/BA (Hons) AB BSc/BA (Hons) AB and XY BSc/BA (Hons) AB with XY

(ii) Single Honours Awards available through Combined Honours (ie Named Awards)

(iii) Approved Subject Combinations administered by this Programme Specification (ie “home” combinations)

N/A

14b Approved Subject Combination administered by other Programme Specifications

Approved Combination Home Programme Specification & Home Dept

N/A

15 Interim exit awards and Subject title(s)

Level 4 – Certificate of Higher Education in Graphic Communication Design Level 5 – Diploma of Higher Education in Graphic Communication Design

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Arrangements with Partners

16 Approved Collaborative partner(s) Partner Name Type of Collaborative Partnership

First City University College, Malaysia

Dual-Award

17 Articulation Arrangements with Partners

Partner Name Details of Arrangements

N/A N/A

Professional, Statutory and Regulatory Bodies

18 PSRB(s) associated with final award of any route within the programme specification

N/A

19 Date, outcome & period of approval of last PSRB approval/accreditation

N/A

Approval Status

20 Date and period of approval of most recent Manchester Met review/ approval

(i) Date of Latest review/approval 17/18 January 2017

(ii) Length & Dates of Period of approval given In (i) above:

Years: 3 years

From: 01 September 2017

To: 31 August 2020

(iii) Major Modifications to Programme Specification since last review/approval

21 Next Scheduled Review Date: 2019/20

22 Programme Specification effective date:

September 2017

SECTION B – OUTCOMES

23 Manchester Met Graduate Outcomes

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Upon successful completion of their course of study Manchester Met graduates will be able to:

GO1. apply skills of critical analysis to real world situations within a defined range of contexts;

GO2. demonstrate a high degree of professionalism characterised by initiative, creativity, motivation and self-management;

GO3. express ideas effectively and communicate information appropriately and accurately using a range of media including ICT;

GO4. develop working relationships using teamwork and leadership skills, recognising and respecting different perspectives;

GO5. manage their professional development reflecting on progress and taking appropriate action;

GO6. find, evaluate, synthesise and use information from a variety of sources; GO7. articulate an awareness of the social and community contexts within their disciplinary

field.

24 Programme Rationale

Graphic Design is one of the most exciting and dynamic sectors within the creative industry, both locally and internationally. The BA (Hons) Graphic Communication Design Programme offers students the opportunity to engage with this challenging and fascinating subject, through a curriculum that reflects the full diversity of current professional thoughts and practices. Underpinning the Programme is a range of experiences which link design with the broader contexts of the creative industry, and which help provide students with an understanding of the important role and significance of design in contemporary society.

Strong design skills are vital for employability, however there are other aspects of the Programme which help students to enhance their graduate profile and value. As part of the study, students will be involved in activities that also enable them to acquire the important transferable skills that are in high demand in the job market. FCUC graduates are notable for their confidence in making verbal and visual presentations, managing complex projects, and working in teams. These highly desirable skills are known to be an excellent foundation for general graduate level employment.

The Programme is very fortunate in having strong, constructive links with some of the best professional practitioners and thinkers in the Malaysian design industry. Students will benefit from an informative and fascinating series of visiting lecturers and guest speakers, invited for their experiences and insights into the creative business. FCUC also collaborates with professional designers who set short projects which help them gain experience of working in a professional context, and students are encouraged to enter national and international design competitions.

To further enhance students’ employability profile, FCUC students will engage in some form of work experience placement at Level 5. Graphics students are fully supported in this activity during Level 5, and the programme offers an impressive list of top industry contacts to approach.

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The professional theme is continued through the profile of the extensive staff team. Students will work and learn with a team of friendly and committed staff, which include award winning graphic designers and illustrators with experience in professional practice at national and international level in the fields of branding and identity, editorial, design history & writing, graphic design, illustration, interactive design, photography, publishing, motion graphics and typography.

To enable the students to bring their ideas to life and to do them justice, they will have regular access to FCUC’s comprehensive suite of industry-standard technical resources. There are fully equipped Mac suites dedicated to print, interactive and moving images, all of which are regularly updated, and which are supported by experienced technical staff, who are based in the resource areas. Along with the rest of the Faculty of Design & Built Environment, the Programme benefits from being part of a visually attractive, dynamic working environment shared with other exciting creative communities.

To meet the ever changing demands of the future, FCUC will ensure that graduates of the BA (Hons) Graphic Communication Design programme are made fully aware of the key social, cultural and political issues which inform contemporary design. Young designers will learn to understand the background to economic, technological and ethical debates and the importance of international and global needs and influences. 25 QAA Benchmark Statement(s) The Art and Design benchmark statements from 2008 (QAA, UK)

MQA’s Programme Standards for Art & Design 2012 (MQA, Malaysia) http://www.mqa.gov.my/portalmqa/garispanduan/ART_Final%20BI%2029022012.pdf 26 Programme Specific Outcomes

(a) Final Award Learning Outcomes – as APPROVED by the University Upon successful completion of the ‘BA (Hons) Graphic Communication Design’ programme students will be able to:

PLO1 Use research to analyse, evaluate and synthesise information; PLO2 Fulfil the roles and responsibilities of the designer; PLO3 Critique on current theory, practice, contexts and key issues; PLO4 Demonstrate a personal and intellectual engagement with the subject; PLO5 Successfully solve strategic design problems; PLO6 Use appropriate visual techniques and media efficiently; PLO7 Apply personal visual abilities to create design solutions; PLO8 Employ effective presentation, writing, verbal and critical skills; PLO9 Demonstrate a professional attitude to time, resource and project management; PLO10 Learn independently and set personal and career development goals; PLO11 Work effectively with others.

(b) Combined Honours Learning Outcomes

N/A

(c) Pass Degree Learning Outcomes

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Students who do not qualify for the award of a Bachelor’s degree with honours may be eligible for the award of degree with a Pass. Criteria for the award of a degree with a Pass are detailed within the University’s Assessment Regulations for Undergraduate Programmes of Study.

27 Interim Award Learning Outcomes

Upon successful completion of a L5 Diploma of Higher Education in Graphic Communication Design, students will be able to achieve learning outcomes in the following areas:

LO1. Knowledge and understanding Locate and analyse a diverse range of research materials that acknowledge unconventional and experimental approaches to visual communication. Locate and analyse a diverse range of research materials that acknowledge professionally specified constraints within graphic design practice.

LO2. Conceptual development Formulate a variety of creative approaches in the development of visual communication ideas.

LO3. Applied practice Produce and present a variety of relevant finished design artefacts in print and digital media.

LO4. Critical engagement Analyse and evaluate their creative responses in the context of using unconventional approaches to realise their ideas. Analyse and evaluate their creative responses in the context of using professionally specified constraints to realise their ideas.

LO5. Generic skills and studentship Develop relevant technical skills independently. Formulate pro-active responses to critique.

Upon successful completion of a L4 Certificate of Higher Education in Graphic Communication Design, students will be able to achieve learning outcomes in the following areas:

LO1. Knowledge and Understanding Identify fundamental relationships between ideas and images within the broader context of art and design. Identify tools, methods and practice employed in the production of basic visual communication.

LO2. Conceptual development Employ basic methods to visually develop an idea. Develop visual ideas that explore the relationship between concept and image.

LO3. Applied practice Make a basic visual presentation of creative design work. Apply basic creative approaches to the organisation of visual content.

LO4. Critical engagement

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Explain how their decisions and judgements have been reached. Analyse the relationship between text and visual material.

LO5. Generic skills and studentship Locate research materials and identify key resources used within the programme. Analyse a brief and produce work within a specified timeframe.

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SECTION C – STRUCTURE

28 Structures, modes of delivery (eg FT/PT/DL etc), levels, credits, awards, curriculum map of all units (identifying core/option status, credits, pre or co-requisites) potential entry/exit points and progression/award requirements

BA (Hons) Graphic Communication Design – Full Time

OPTION UNITS Option units listed in the following curriculum structures are all approved for delivery but may not all run in any one academic session.

Level 4

Manchester Met Core Units

Code Occ Status Unit Title Total Student Learning Time L = Lecture | T = Tutorial | P = Practical | O = Others

Face to Face Non Contact

Total Guided and Independent

Learning No of credits

L T P O

1B4Z3801 9Z1F and 1Z1F

Core Graphic Communication 1

48 30 Hours

90 Hours

120 Hours

240 Hours 480 Hours


Core Graphic Communication 2

48 30 Hours

90 Hours

120 Hours

240 Hours 480 Hours


Core Historical and Theoretical Studies 1

24 45 Hours

75 Hours

0 Hours

120 Hours

240 Hours

Total 120cr

On successful completion of Level 4 – interim exit award: CertHE Graphic Communication Design

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Level 5




Total Guided and Independent Learning

No of credits

L T P O


Core Understanding the Professional Context

44 40 Hours

80 Hours

100 Hours

220 Hours 440 Hours


Core The Professional Direction

44 40 Hours

80 Hours

100 Hours

220 Hours 440 Hours


Core Historical and Theoretical Studies

32 30 Hours

90 Hours

40 Hours

160 Hours

320 Hours

Total 120cr

On successful completion of Levels 4 & 5 – interim exit award: DipHE Graphic Communication Design

Level 6




Total Guided and Independent Learning

No of credits

L T P O


Core Personal and Professional Development

88 44 Hours

132 Hours

264 Hours

440 Hours 880 Hours


Core Historical and Theoretical Studies

32 40 Hours

120 Hours

- 160 Hours

320 Hours

Total 120cr

On successful completion of Levels 6 – Final exit award: BA (Hons) Graphic Communication Design

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SECTION D - TEACHING, LEARNING AND ASSESSMENT

29 Articulation of Graduate Prospects

The programme provides students with career opportunities within the creative industry in fields such as: art direction, design consultancies, advertising agencies, television graphics, publishing and multimedia companies, motion graphics companies, post-production firms, visual merchandising, branding and identity agencies, illustration companies, packaging design consultancies, in-house graphic departments and other design related companies.

Statistics show that 78.8% (2013/14) and 88.9% (2014/2015) of graduates have successfully secured employment within the professional areas of related field of study 3 months after graduation. Alumni surveys are conducted within the faculty, where the network also promotes opportunities to new graduates directly. Agencies also contact the programme administrators regularly looking to fill their graduate opportunities. Graduates can also be placed in jobs several years after graduation through staff contacts and the Alumni network.

The programme also recognises the importance of work-related learning as key to developing students’ transferable skills, establishing a sense of ambition and developing the employability of graduates. There are numerous opportunities to engage with the industry during the course and students receive guidance on careers through support from the Student Affairs and Services Department.

The Ministry of Higher Education (MOHE) conducts TRACER study surveys 3 months after students complete their courses. These data on graduate progression are available online. FCUC will conduct a University-wide survey and generate information regarding employability and graduate progression. The data will be reported in the annual Course Standards Quality report and considered for curriculum development.

30 Curriculum Design

The curriculum is designed based on MQA’s code of practice on criteria and standards for higher education in Malaysia. This code of practice is benchmarked against international good practices and nationally accepted by stakeholders through various consultations – industry advisor, academic consultant, external examiner and professional bodies. The code provides a guideline of general requirements in the following areas:

1. Vision, mission and learning outcomes; 2. Curriculum design and delivery; 3. Student selection and support services; 4. Assessment of students; 5. Academic staff; 6. Educational resources; 7. Programme monitoring and review; 8. Leadership, governance and administration; and 9. Continual quality improvement.

1. In Level 4, students will focus on the fundamentals of design and the development of their

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design process, which will engage them in developing research, thinking and visualisation skills. They will have the opportunities to work in small groups and self-directed project work with the support of lecturers tutorial/feedback sessions, studio activities, sign-up surgeries, workshops, group presentations and peer feedback where appropriate. In studio practice, there will be a lecture and seminar series, which introduces students to graphic design theory and context. In Level 5, students will begin to focus on understanding the professional context and begin to then develop their own personal direction. They will undertake projects, workshops and lectures in order to experience a range of specialist areas of design. Students will be encouraged to gain a more realistic approach to the design process and to develop a higher standard of visual and verbal presentation in project tutorials through live collaborations / industry projects and Internship / Work placement. At Level 6 students will focus on developing a personal creative portfolio which is supported through a research project. Students have the opportunity to explore a wide range of project pathways and demonstrate critical and conceptual understanding through producing a dissertation on a personal research topic. In this level, more autonomy is given to self-directed study.

2. Feedback for curriculum development is obtained through course committee meetings and student module evaluations. Feedback is also required from internship providers, industry collaborative partners and appointed industry advisor for the course. Market and societal demands are ascertained on an on-going basis through regular graduates’ feedback and surveys in the market. Information is also gathered from our industry partners and professional associations such as wREGA (Graphic Design Association of Malaysia) and MRM (Malaysia Design Council).

3. Face-to-face delivery will be undertaken and this framework is developed in accordance to the MQA’s Programme Standards for Art & Design. This compliance is significant to the local quality assurance requirements.

31 Learning and Teaching

Students’ Feedback A student representative chosen by students will be invited to attend the Course Committee Meetings. The student will present opinions and complaints on behalf of the students if there are any, to the Course Committee. In this meeting, the student is encouraged to give feedback on any issues including overall class opinions towards the effectiveness of the curriculum, quality of study resources and other related matters. This meeting is held twice a year or more frequently if necessary. Student Module Evaluation Forms will also be given to the students to get their feedback on the conduct of the module, lecturer’s teaching and physical resources available.

Feedback from Academic StaffAll programme lecturers are members of the Course Committee. Their views and recommendations will be presented during these meetings. Teaching methods generally comprise lectures, tutorials, case studies, computer laboratory practical’s, field trips and engaging guest speakers from the industry. Students are exposed to international and local design competitions as well as conferences. Lectures on design professionalism, ethics and good practices are carried out within the programme. Facilities used are typically LCD projectors, OHP projectors, printed notes and computers. Students are encouraged to do as much independent study as possible as in research, group discussion, presentation of case studies, and assignments.

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Staff Professional Engagement Staff development sessions are conducted from time to time, and teaching staff are encouraged to incorporate their research into the teaching and learning activities (where appropriate). Teaching staff members are also members of the professional body wREGA, with opportunities to attend local and international staff development activities such as seminars, conferences and workshops.

Learning Experiences Analytical thinking skills are developed through structured walkthroughs, presentations and reports, where student will be expected to explain the reasons for choices made, design considerations and decisions taken. Activities such as self assessment, development and monitoring of project plans, presenting findings and recommendations, working towards deadlines and on projects encourage students to be responsible for their learning and prepares them for lifelong learning.

New materials will be introduced through lectures, tutorials and practical lab sessions. Students will also engage with learning materials via the E-Learning Portal (ELP) as a means of learner support.

Case Study and problem solving activities will allow students to deepen their understanding through an active learning approach. Problem solving is a key component of many activities and students will be encouraged to be a reflective learner in preparation for lifelong learning. Opportunities will be offered to students to develop intellectual skills through tutorials, workshops, and group discussions. Students will be encouraged to develop independent judgements and be able to articulate their points of view.

Substantial industry standard computing packages, tools and hardware to familiarise student with the subject skills necessary will be employed to support their learning and practical skill development in a relevant context. A networking lab will be provided for use in formal laboratory exercises and for individual project work. Students will gain practical experience in installing, configuring and trouble-shooting relevant computer systems, and network devices. Students will also gain experience in planning and implementing projects and in communicating their knowledge and understanding in a professional manner, through discussions online and in the work place. Students will be closely supported and monitored by module leaders and the course team to ensure the required skills are developed.

32 Assessment

The students are guided in effective learning approaches. Students are assessed on their abilities to analyse and ‘synthesise’ information and concepts rather than simply recall information. In order to align assessment principles, methods and practices to the learning outcomes and programme content, lecturers adopt specific approaches such as assignments, workshops, case studies and examinations. Continuous assessments are embedded into the programme. It is to enable students to identify their learning progress and remedial action taken if necessary.

The faculty monitors the students’ assessments to reduce curriculum overload and encourage integrated learning in the following ways:

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i) Before the beginning of the academic year, the Course Team meets to plan the lecture and assessment schedule for each module. This will ensure that the deadlines are not tight; ii) The module lecturers meet regularly in the Course Team Meeting to discuss the workload given to students via student feedback; iii) Formal Student Feedback Meetings are conducted twice a year before the Course Committee Meeting.

The assessments developed will be reviewed from time to time by the lecturers within the Subject Specialist Group to maintain the linkages between the assessment and learning outcomes. Review will be done to ensure that the assessments are relevant to the learning outcomes as well as to ensure its effectiveness.

Subject Specialist Group Meetings: The Subject Specialist Group (SSG) comprises the Group Leader and at least five other members from the programme. The objective of the SSG is to ensure the quality of the assessment materials. The roles of the SSG include: i) Going through all the assessment materials ii) Carrying out an audit on the assessment materials iii) Facilitating double marking

The assessment methods can measure the students’ achievements of the learning outcomes base on the summative assessment which includes assignment (coursework) and examinations. Intellectual and practical skills are assessed through assignment and seminar questions. Assessment on problems solving performing procedures and demonstrating techniques are based on practical sessions.

Assessment methodologies will be reviewed periodically through the Subject Specialist Groups, Academic Consultants, and External Examiners to ensure they are current and consistent with development in best practices.

The University College monitors the reliability of students’ assessments by ensuring the assessments are consistent and reliable and it should not make any difference whether the students take the assessment in the current year or in the future. Assessments are moderated internally by the lecturers and externally by the external examiner. The assignments and the examinations are marked based on the marking scheme and standards provided.

Assessment methods will be reviewed within the Subject Specialist Group. Any feedback from students through the Student Feedback Meeting will also be considered. The moderation process as well as the External Examiners’ evaluation and moderation will contribute to the review of the assessment methods. Through the evaluation and moderation by External Examiners, the internal assessments can be reviewed and enhanced. The External Examiner(s) will be consulted to review the assessment. The authority responsible for assessment policy will be the Board of Examiners, the external examiners and the course team.

The second marking of assessment is employed and facilitated within the Subject Specialist Groups (SSG). In addition, an External Examiner will be appointed to assess and review students’ work at the end of the year. Through the various reporting mechanisms, continuous monitoring will be

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carried out to ensure the standards of the programme and assessments are met: The Programme Standards and Quality Report (PSQR): This annual report is written by the Programme Coordinator and reviewed by the members of the QAD. The report is also submitted to the External Examiner and Senate.

Review of Modules: The Module Leader’s Reports are compiled at the end of each half of the academic year. The students’ feedback and results are summarised in the report. The reports also highlight major changes to the module structure and delivery. This information is useful for the compilation of the PSQR. External Examiners’ Reports: The External Examiners’ Reports upon moderation will also be beneficial for quality assurance. Feedback for coursework assessments is communicated to students by returning their papers with lecturers’ comments. These are subsequently collected back for safekeeping and external moderation by the University College. Transcripts are issued to the students at the end of the academic year. Feedback on the assessments will be provided to the students through the Coursework Marking Sheet which contains a checklist of assessment criteria, marks and comments. In addition to the mark sheet, a standard assessment cover sheet with feedback will also be issued to the students. Students will also receive verbal feedback on their performance.33 Inclusive Practice

The Equality & Diversity Policy and the Student DisabilitiesFirst City University College (FCUC) has a diverse multi-cultural community of local and international students and staff. FCUC welcomes students and staff of different age groups, race, religion and ethnic background, gender. In this regard, FCUC will provide equal and fair treatment to all parties regardless of their identity and socio-economic status. Financial assistance is available to support those in need (e.g. Teo Soo Cheng Foundation Bursary and FCUC Scholarship).

Multi-culturalism is celebrated and embraced within FCUC via all Malaysian festival holidays, and organized cultural activities through clubs and societies. In addition, students and staff from the various backgrounds within FCUC are given an equal opportunity to benefit from aspects such higher education events and career development. FCUC’s outreach programme also serves the local community, especially the elderly and the under-privilege as part of its corporate responsibility. FCUC will take appropriate action on issues relating to discrimination, victimization, abuse, and bullying/ harassment.

34 Technology Enhanced Learning Moodle is employed as the Learning Management System (LMS) in First City University College. All Faculties and Centres shall use Moodle to enhance their face-to-face programmes. This LMS allows all academic centres to post module syllabi, host class discussions, post assignment details, and link to a variety of instructional materials. Moodle is a technological enhanced learning tools enabler which allows blended learning (combination of both physical interaction between staff and students and distance learning) to take place.

The deployment of Moodle this will enable the students to:

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connect with academic staff and receive information required for teaching and learning instantly

get access to learning resources anytime choose the place, time and pace of study be exposed to alternative modes of study conduct knowledge-sharing and co-authoring across multiple locations have opportunities for reflection and planning in personal learning spaces gain timely feedback on formative assessments have more active learning by means of interactive technologies and multimedia resources

FCUC’s IT centre will provide the training and support to all academic centres (academic staff and students). Upon enrolment into the programme of study, a student will receive his/her user ID and password. All students will be inducted to use FCUC LMS during the orientation. Prior to the commencement of the programme of study, all lecturers are required to upload all the teaching materials.35 Placement and/or Work-based Learning Activities Prior to the internship placement students are prepared for the internship through the Professional Practice and Design Portfolio module to develop their CVs and portfolios to help their applications for work placement. This will provide students the opportunity to explore their interests in a particular career before permanent commitments are made. The internship placement requires the student to undergo a stipulated period of training with a company or organisation. Here, at the end of level 2, students will be exposed to the inner workings of the industry, and participate in the daily rigours of the job. These will range from technical tasks to design, communication and marketing.

The objectives are to: develop skills in the application of theory to practical work situations; develop skills and techniques directly applicable to their careers; aid students in adjusting from college life to full-time employment; provide students the opportunity to develop attitudes conducive to effective interpersonal

relationships; increase a student's sense of responsibility.

Learning Outcomes: Upon completion of the internship, students will be able to: 1. Understand the basic operations of the organisation attached in the graphic design industry; 2. Develop a feel for the demands and expectations of the graphic design industry; 3. Pilot direction towards a more focused area of expertise in the remaining time in college.

Staff members will conduct site visits to the selected companies to maintain the quality, gather feedback and maintain relationships with the internship providers. Upon completion of the internship experience, students are required to provide a written report / journal and make a presentation on their stint as interns. Students will be assessed through both written and verbal presentation of work by the teaching team as well as the industry internship provider.

The procedures adopted by FCUC for arranging industrial placements for students are in the following order:

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Students make contact with employers to ascertain if placement position is available. Placement coordinator manages the arrangements for students industrial placement and

matches the students to the employers’ needs Placement coordinator sends letter to the employer regarding one or a number of suitable

students, as requested. Once the letter reaches the employer, Placement coordinator will then inform student(s) to

contact the employer and set the time for the interview. Employer selects students for interview. Student attends interview. Offer of industrial placement is made to student by the employer (through placement

coordinator). The work placement is confirmed, Placement coordinator will give students a copy of

“Guidance Notes for Students Placement” and Work Placement Project Brief. Placement Coordinator will brief students on the expectations of the work placement: Placement Induction Checklist, Health and safety issues, Diary, Placement Report and Employer Feedback.

Student commences placement. Placement Coordinator / Placement Tutors will send a pro forma – “Employer Feedback Form”

to the employer to collect feedback regarding student’s performance.

The student is required to write a weekly report. The report should contain the following information: 1. Professional profile of the company concerned, with examples of work the have produced. 2. the number of people working in the company, what their roles are, what happens to a particular project etc.

At the end of the placement period the Workplace Provider will be asked to complete the work placement Employer Feedback Form which gives the student an evaluation report of their performance within a number of areas.

36 Engagement with Employers

The involvement of employers in curriculum design and programme delivery of units include:

Industry Advisor and Consultant to engage in periodic review Industry collaborative projects Industry guest lectures, workshops and seminars Industry guests at private viewing of Graduation Showcase Employer’s feedback via a form on students’ internships Discussion conducted with employers during internship site visits Career opportunities via Student Services Department (SSD) Career advisors Registry Dept conducts Tracer Studies on all graduates Alumni surveys Staff and students are members of wREGA (Graphic Design Association of Malaysia).

37 Personal Development Planning

Students are encouraged to evaluate and articulate the skills developed within the units. These

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include: Verbal discussion and consultation with tutors during formative and summative sessions; Verbal feedback during student presentations; Student self-assessment forms / reflections; Student internship reports; Students are given a wide-range of project briefs, providing them allowance to articulate their

personal agenda and direction, to enhanced specialist skill-sets in preparation for future employment;

Students are given the opportunity to undertake negotiated projects / briefs to further exhibit self-directed learning in their final year;

Upon graduation, students have unique portfolios that reflect their personal direction and specialist skillsets, and these are guided by tutors regularly.

SECTION E - PROGRAMME MANAGEMENT

38 Programme Specific Admission Requirements Graphic Communication Design Degree

MQA and MOHE Entry Requirements standards:

FCUC Foundation in Art and Design STPM : Minimum 2 Cs (5 credits in SPM (inclusive of English and a pass in Art)) UEC : Minimum 5 Bs (inclusive of English and Art) GCE A-Level : Minimum 2 Es (5 credits in GCE O-Level (inclusive of English and a pass in Art))

NB: SPM students: A pass in Malay Language and History is required. International students: IELTS with a minimum score of Band 6.

If local students do not have the required English proficiency, the students must pass the FCUC Advanced Level English or achieved a band 6 in IELTS. A pass in the FCUC Advanced Level English is equivalent to a Band 6 in IELTS.

Direct Entry to Level 5

Students who have completed FCUC Diploma in Interactive Design/Graphic Design Diploma students in Graphic Design or other relevant recognized programmes (subject to FCUC’s

approval) from other Institutions of Higher Learning.

NB: Students from other institutions will be interviewed and assessed through a portfolio review and credit-mapping of transcripts.

Recognition of Prior Learning (RPL)Within the MQA qualification framework, FCUC may admit a student to the beginning of a programme, or with advanced standing beyond the beginning of a programme, through an assessment of that student’s prior learning. The process for making such a decision is known as the Recognition of Prior Learning (RPL).

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RPL is a process for assessing and, as appropriate, recognising prior experiential learning or prior certificated learning for academic purposes. Through recognition of prior learning (RPL), student may be able to claim entry with credit or exemptions based on his/her existing qualifications, knowledge and experience.

Recognition of Prior Experiential Learning (RPEL) is a subset of RPL. RPEL is a process through which learning achieved outside education or training systems is assessed and, as appropriate, recognised for academic purposes. In general, knowledge obtained through formal education and working experience will be both assessed in RPEL’s assessment.

NB Minimum admission points for entry to the University are reviewed on an annual basis. For entry requirements, refer to the current University on-line prospectus

39 Programme Specific Management Arrangements

First City University College (FCUC) will be collaborating with Manchester Metropolitan University (Manchester Met) on the dual-degree award commencing September 2017.

Foundation Year Graduates of the Foundation of Art and Design are accepted into Level 4 of collaborative programmes with Manchester Met for BA (Hons) Graphic Communication Design, BA (Hons) Interior Architecture & Design and BA (Hons) Furniture and Product.

Progression pathway: Most of the degree population consist of students who have progressed from the Foundation in Art and Design within the Faculty and some from other institutions with relevant qualifications to enter into the Level 5 of the degree.

Combined Honours N/A

Collaborative Partnerships As part of FCUC’s expansion plan, many homegrown degree programmes were designed to expand FCUC’s portfolio of programmes. Factors influencing FCUC’s decision to offer these programmes included industry demands, employment opportunities, marketing feedback, availability of teaching resources and quality of partners.

BA (Hons) Graphic Communication Design at

FCUC

Foundation in Art & Design BA (Hons) Interior Architecture & Design at

FCUC

BA (Hons) Furniture and Product Design at FCUC

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FCUC has currently obtained MQA provisional accreditation approval to commence the BA (Hons) Graphic Design programme. FCUC will endeavour to obtain MQA full accreditation (expected 3 years from date of commencement - September 2017) for the new homegrown programmes in collaboration with Manchester Met.

Other (including off-site delivery, DL, placement etc) N/A

Standard University Management Requirements for Generic Flexible Framework Programme Specifications

Continuous Monitoring and Improvement will be undertaken on a Framework basis resulting in one Continuous Improvement Plan per Framework.

External Examiners will be appointed to individual units and units will be considered by Tier 1 boards.

Final awards will be considered by Tier 2 Assessment Boards.

Framework Specific Management Arrangements Continuous Monitoring and Improvement

The programme is coordinated by a Programme Coordinator who is appointed by the Dean of Faculty upon recommendation of the Head of Department.

These are the mechanism used in monitoring and for continuous improvement of the programme:

Student Module Evaluation Students are given the opportunity to evaluate the quality of teaching of lecturers, adequacy of

module content, teaching methods and attitude of lecturers and teaching resources. This is conducted twice a year and evaluated by the Quality Assurance Department. Results are forwarded to Vice-Chancellor, Dean of Faculty/Head of Centre for further action.

Results will be discussed during the Programme Committee Meeting.

Programme Committee Meeting The Head of Department forms and chairs the Programme Committee comprising:

- Dean of Faculty - Head of Department (Chairman) - Programme Coordinator - Academic Staff - Manchester Met Link Tutor - Two Student Representatives (minimum) - Chief Operating Officer (COO) - Director of Quality Assurance - Registrar - Head of IT Centre - Chief Librarian - Head of Student Affairs & Services Department

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The Programme Committee will meet twice a year.

The functions of the Programme Committee are as follows:

i) Review the efficiency and quality of the delivery of the programme; ii) Review the learning outcomes vis-à-vis the programme aims; iii) Review the adequacy of the learning resources provided; iv) Review the adequacy of non-academic resources and support provided; v) Deliberate on feedback from student representatives.

Minutes of the Programme Committee meeting including actions taken and to be taken are noted and distributed to all members of the committee including student representatives and a copy is extended to the Vice-Chancellor and Manchester Met.

Annual Programme Report

Each Programme Coordinator will prepare and submit the Annual Programme Report to the Director of Quality Assurance at the end of each academic year. The report shall include the following:

a. Proposal for review of the programme content, if any b. Teaching and learning outcomes c. Analysis of Students’ Performance d. Report on adequacy of resources e. Report on staff strength and development f. Programme quality monitoring g. Report on External Examiners’ comments and assessment

A copy of the Annual Programme Report will be forwarded to Manchester Met as well.

FCUC Programme Quality Assurance:

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External Examiner

The appointed FCUC’s External Examiner has the responsibility to ensure that the assessment system, which includes marking, grading, and classification of awards are appropriate and unbiased.

NB: see guidance on University’s Management of Programme Delivery

40 Staff Responsibilities Standard University Staff Responsibilities for Generic Flexible Framework Programme Specifications

Each Framework will have a named person, nominated by the Dean of Faculty, who will act as Framework Leader and who will be responsible for the overarching management of the Framework.

Each approved subject area will have an identified member of Manchester Metropolitan University (Manchester Met) staff who will act as Subject Leader and will be responsible for the overarching co-ordination and approval of units, and for the management of final exit awards within that subject.

Each approved unit will have an identified member of Manchester Met staff who will act as Unit Leader and will be responsible for the admission of students, the management and delivery of the unit and who will report to the relevant subject leader.

Units delivered by collaborative partners will have an identified member of partner staff who will act as Unit Leader and will be responsible for the management and delivery of that unit, and who will report to the relevant subject leader. The Manchester Met subject leader and the partner unit leader will undertake the roles of “Link Tutors”. Details of responsibilities will be outlined in the formal agreement between the partner and the University.

Where units are delivered by Manchester Met on behalf of a “participating organisation” the role and responsibilities of staff will be outlined in a Learning Agreement drawn up by the organisation and the University

Framework Specific Staff Responsibilities The management of the partnership is illustrated in the chart below:-

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Subject leaders at Manchester Metropolitan University (Manchester Met) / Link tutors (at Manchester Met) will liase with FCUC’s unit leaders with regarding module matters.

NB: the University’s Management of programme Delivery is available from the CASQE website

41 Programme Specific Academic Student Support

Generic academic student support is provided to all students in line with the guidance outlined in the University’s Student Handbook.

For collaborative partners only: The Collaborative Partner Student Handbook is available from the CASQE website) Standard University Academic Student Support for Generic Flexible Framework Programme Specifications

Where provision is developed for/in conjunction with “participating organisations” (ie an arrangement with an external body which does not fall within the category of collaborative partner), a Learning Agreement between each organisation and the University will be drawn up to outline how both parties will ensure the effective support for students undertaking study at/via Manchester Met.

Where provision is developed in conjunction with a collaborative partner, the formal agreement between the partner and the University will outline how both parties will ensure effective support for students undertaking study at/via Manchester Met.

Programme Specific Support Manchester Met Link tutor’s visit, and meeting with students at FCUC Students at FCUC are given access to Manchester Met’s Library and Learning Resources

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Manchester Met’s admissions to support student transferring studies from FCUC to Manchester Met.

Pastoral Care for students

Additional University wide support: The Student Affairs & Services Department (SASD) The Student Affairs & Services Department (SASD) has several Student Support Officers, three were licensed to support students with their coping issues, both academic and non-academic matters.

OrientationNew students are given a briefing on matters pertaining to their programmes/courses, fees, accommodation and the rules and regulations of the UC. They are also advised on personal safety and security matters.

International Student ServicesThe International Student Office, located at the Student Affairs & Services Department, looks after the welfare of all international students. A range of assistance and services are provided to students after they are accepted for admission. These include application and renewal of student visa/pass, free airport pick-up, free telephone call back home upon arrival, opening of bank account, periodic reporting to parents/guardians of students, etc.

CounsellingCounselling services on academic and non-academic matters are also available to all students. A trained counsellor has been appointed for this purpose. The officers are licensed with Malaysia Board of Counsellors, Leonard Personality Inventory (LPI) and Neutro-Linguistic Programme (NLP) respectively.

One-on-one or group sessions on the following topics are also available for the students: Adjusting to Campus Life Time Management Stress Management Emotional excellence Personality and learning style Note-taking and Memory Tips Grooming (new in 2017) Presentation Guide (new in 2017)

Club and SocietiesStudents can expect to benefit from a holistic learning environment at the UC. There are student clubs and societies to enrich the social, cultural and sporting interests of students. All students are welcome to join these clubs and societies as they enable them to broaden their horizons through the exchange of experiences among the international student community at the UC.

Student DisabilitiesOur facilities are user-friendly for all students, including students on wheel chairs. Special facilities such as purposed built toilets, ramps and lifts, and purposed-built hostel rooms for wheel chair users are available on the campus.

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42 Programme Specific Student Evaluation

The Programme complies with current institutional evaluation guidance.

NB University guidance on Evaluation of Student Opinion is available from the CASQE

Programme Specific Evaluation Student Module Evaluation Forms will be given to the students to get their feedback

anonymously on the conduct of the module, lecturer’s teaching and physical resources available. This is conducted twice a year and evaluated by the Quality Assurance Department. Results are forwarded to the Vice-Chancellor, Dean of Faculty/Head of Centre for further action.

Results will be discussed during the Programme Committee Meeting.

All programme lecturers are members of the Programme Committee. Their views and recommendations will be presented during these meetings. A student representative who is chosen by students will be invited to attend the Programme Committee Meetings. The student will present the opinion and complaint on behalf of the students if there is any, to the Programme Committee. In this meeting, the student is encouraged to give feedback on any issues including overall class opinions towards the effectiveness of curriculum, quality of study resource and other related matters. This meeting is held twice a year or more frequently if necessary.

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____________________________________________________________________________________________________________________________________________________________________________ CASQE Page 25 of 32 Programme Specification

SECTION F – MAPPING MAP I

RELATIONSHIP TO SUBJECT BENCHMARK STATEMENT(S)

Map guide: Insert K to indicate Knowledge and Understanding Insert S to indicate Skills

Level 4 Level 5 Level 6

Knowledge and Understanding

Mapping (K)

Gra

phic

Com

mun

icat

ion

1-C

once

ptua

l Dra

win

g

-Des

ign

Prin

cipl

es &

Pra

ctic

e

-Cre

ativ

e Th

inki

ng

-Illu

stra

tion

G

raph

ic C

omm

unic

atio

n 2

-Fun

dam

enta

l of t

ypog

raph

y

-Dig

ital I

mag

ing

-P

acka

ging

Des

ign

-W

eb D

esig

n Hi

stor

ical

and

The

oret

ical

Stu

dies

1-C

onsu

mer

Beh

avio

ur

-Eth

nic

Rela

tions

or M

alay

Lan

guag

e Co

mm

unic

atio

n 2

-Is

lam

ic a

nd A

sian

Civi

lisat

ion

or M

alay

sian

Stu

dies

U

nder

stan

ding

the

Prof

essi

onal

Con

text

-Dig

ital P

ublic

atio

n -Il

lust

ratio

n &

Imag

e m

akin

g -E

xplo

ring

Anim

atio

n Th

e Pr

ofes

siona

l Dire

ctio

n-M

otio

n G

raph

ic

-Pro

fess

iona

l Pra

ctic

e

-Indu

stria

l Tra

inin

g H

isto

rical

and

The

oret

ical

Stu

dies

2-V

isua

l Cul

ture

-A

dver

tisin

g &

Bra

ndin

g

-Inte

ract

ive

and

Info

rmat

ion

Desi

gn

Pers

onal

and

Pro

fess

iona

l Dev

elop

men

t-In

tegr

ated

Prin

t D

esig

n -F

inal

Maj

or P

roje

ct 1

-F

inal

Maj

or P

roje

ct 2

-In

tegr

ated

New

Med

ia

His

toric

al a

nd T

heor

etic

al S

tudi

es 3

-Sel

f-ini

tiate

d Re

sear

ch

-Des

ign

sem

inar

-D

isser

tatio

n

Skills

Mapping (S)

Ability to generate ideas, concepts, proposals, solutions or arguments independently and/or collaboratively in response to set briefs and/or as self-initiated activity

K LO6 S LO6

K LO6 K LO3 SLO8

K LO7 K LO9 S LO2

K LO3 SLO3

K LO4 S LO7

K LO10 S LO1

Ability to employ both convergent and divergent thinking in the processes of observation, investigation, speculative enquiry, visualisation and/or making

Ability to manage and make appropriate use of the interaction between intention, process, outcome, context, and the methods of dissemination

S LO6 SLO5 K LO9 K LO10 S LO9

K LO1 S LO1

K LO8 S LO3

K LO8 S LO9

Ability to select, test and make appropriate use of materials, processes and environments

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Ability to understand the critical, contextual, historical, conceptual and ethical dimensions of the student's discipline in particular, and art and design in general

K LO3 K LO2 S LO7

K LO4 K LO1 S LO5

K LO10 S LO8

Ability to develop ideas through to outcomes, for example images, artefacts, environments, products, systems and processes, or texts

Ability to understand the designer's relationship with audiences, clients, markets, users, consumers, participants, co-workers and co-creators

K LO11 K LO5 K LO9 S LO7

K LO7 K LO1 K LO9 SLO5

K LO9 S LO9

Ability to be resourceful and entrepreneurial.

Ability to understand the implications and potential for their discipline(s) presented by the key developments in current and emerging media and technologies, and in interdisciplinary approaches to contemporary practice in art and design.

K LO11 K LO7 K LO3 S LO3

K LO8 K LO11 S LO2

K LO9 K LO10 S LO4

K LO11 S LO8

Ability to articulate ideas and information comprehensively in visual, oral and written forms.

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MAP II ASSESSMENT /OUTCOMES MAP

Map guide: GO = Manchester Met Graduate Learning Outcomes (Section 23) PLO – Programme Learning Outcomes (Section 26) – add more lines as appropriate insert as appropriate

Level 4 Graphic Communication 1

Conceptual Drawing Design Principles & Practice Creative Thinking Illustration

Graphic Communication 2

Fundamental of typography Digital Imaging Packaging Design Web Design

Historical and Theoretical Studies 1 Consumer Behaviour Ethnic Relations or Malay

Language Communication 2 Islamic and Asian

Civilisation or Malaysian Studies

(48 credits) (48 credits) (24 credits) Coursework (Design portfolio 100%) Coursework (Design portfolio 100%) Element 1 (60%) + Element 2 (40%)

GO 1

GO 2

GO 3

GO 4

GO 5

PLO 1

PLO 2PLO 3

PLO 4

PLO 5

PLO 6

PLO 7

PLO 8

PLO 9

PLO10PLO11

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Level 5 Understanding the Professional Context Digital Publication Illustration & Image making Exploring Animation

The Professional Direction Motion Graphic Professional Practice Industrial Training

Historical and Theoretical Studies 2 Visual Culture Advertising & Branding Interactive and Information

Design (44 credits) (44 credits) (32 credits) Coursework (Design portfolio 100%) Coursework (Design portfolio 100%) Element 1 (60%) + Element 2 (40%)

GO 1

GO 2

GO 3

GO 4

GO 5

PLO 1

PLO 2

PLO 3

PLO 4

PLO 5

PLO 6

PLO 7

PLO 8

PLO 9

PLO10

PLO11

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Level 6 Personal and Professional Development Integrated Print Design Final Major Project 1 Final Major Project 2 Integrated New Media Design Portfolio

Historical and Theoretical Studies 3 Self-initiated Research Design seminar Dissertation

(88 credits) (32 credits) Coursework (Design portfolio 100%) Element 1 (20%) + Element 2 (80%)

GO 1

GO 2

GO 3

GO 4

GO 5

PLO 1

PLO 2

PLO 3

PLO 4

PLO 5

PLO 6

PLO 7

PLO 8

PLO 9

PLO10

PLO11

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SECTION G

Approved Modifications to Programme Specification since Approval/Last Review The following log provides a cumulative of minor and major modifications made to the Programme Specification since its approval/last review.

FAQSC Reference (or PARM ref for Major Modifications requiring strategic approval)

Programme Specification Title (specify award titles/routes affected by change)

Brief Outline of Minor Modification/ Major Modification (Minor - include level & title of units & a brief description of modification) (Major - include details of change such as new routes, pathways etc)

Date of FAQSC Approval (or PARM event)

Approval effective from:

Details of cohort of students who will be affected by the modification (eg students entering Level 5 wef September 2014 onward)

Documents

BA (Hons) Graphic Communication Design Programme ... · BA (Hons) Graphic Communication Design Programme Specification 2017-2018 This document provides a concise summary of the main