DAY ONE INTRODUCTIONJANUARY 21, 2009

L.P. CHEW

Instructor: Lindell Phillip ChewOffice: 1005 SSB TowerOffice Hours: 1:50 pm-2:30 pm MONDAY & WEDNESDAY (room 215 SSB)

8:15 pm – 9:00 pm

MONDAY & WEDNESDAY (room 215 SSB)

and other times by appointment in 1005 SSB

Office Phone(s): (314) 516-5626 Fax (314) 576-8855

E-Mail: LPC1@UMSL.EDUReference Numbers: 10584 RSD 001Room Numbers: 103 CCBFinal Exam Dates:Wednesday, May 13, 2009, 7:45 am -9:45 am

Analysis for Marketing Planning,

Donald R. Lehmann and Russell S. Winer,

McGraw Hill Irwin, 7th Edition, 2008,

ISBN #978-0-07 3529844 MHID 0 07352984-2

Advanced Marketing Management, Concepts, Cases and Applications,

Chew, Lindell Phillip 2nd edition,

McGraw Hill-Primus (2009) ISBN(s) #10-0-39 0665843 and 13-978-0-39-066584-3

Marketing Management is the comprehensive capstone course in our marketing curriculum and is organized around the marketing planning process, to clearly delineate the relationship among marketing decisions. This applications oriented course is designed to help you to extend your thinking more analytically, logically and creatively about marketing and business decisions. The resulting expectation is for you to have a greater appreciation of the true utility of the marketing concepts and procedures enhancing your sense of professionalism throughout your career in marketing and business management.

Examination I \ 100 pointsExamination II > 50% 100 pointsExamination III / 100 pointsHigh Involvement Project 33% 200 pointsIn-class Activities 16% 100 points TOTAL 600 POINTS

{Semester Project - A choice of a business plan, business feasibility study or operational marketing plan. This will be a written (150 pts) and oral (50 pts) team activity.}

{Semester Project - A choice of a business plan, business feasibility study or operational marketing plan. This will be a written (150 pts) and oral (50 pts) team activity.}

Topics are due in writing on Wednesday, February 4, 2009

 Complete projects are due on Wednesday, April 27, 2009

Oral Presentation of Project on Wednesday, May 13, 2009, 7:45 am

FOR THE NEXT 15 WEEKS YOU ARE A

PRODUCT MANAGER

OPPORTUNITYISNOWHERE