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b2b partnerships Ltd
MemNetMembership
Excellence Seminar
Ali Heppenstall , February 2012
what are our assets?
value
community
value proposition
value
communityassets
strategic plan key drivers for success
delivery platforms and channels
delivery platforms & channels
web eventsemail reportssocial media publicationswebcasts researchpodcasts forumInstitute TV e-learning
assets: understand what we have
• content• special interest areas• sectoral work• topics• key themes• industry insight • segment specific activity
setting up business for success
why
who
how
what
delivery, development and renewal
implementation
questions1. what are the barriers to success?2. do we have a clear understanding of our organisations value
proposition?3. what relationships do our organisations have or what activities do we
run that would benefit from either; a different approach or a partner involved
