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A fully managed email broadcast service using data of the highest quality B2B Email Marketing Powerful Email Data

B2B Email Marketing Product Leaflet ML.PDF

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Page 1: B2B Email Marketing Product Leaflet ML.PDF

A fully managed email broadcast service using data of

the highest quality

B2B EmailMarketingPowerful Email Data

Page 2: B2B Email Marketing Product Leaflet ML.PDF

The most powerful B2B Email Marketing Database in the UK

Fast, Cost Effective, Targeted and Trackable.

Email marketing remains one of the best marketing channels available for promoting your business and generating hot sales leads in today’s fast-paced and highly digitised world.

At Market Location we’ve been offering email marketing services to businesses of all sizes since 2003. We’ve made considerable investment over the years to grow our database to 1.1 million opt-in emails which you can target.

What does opt-in mean?

By opting-in, recipient’s are on our email database through choice. We contact them by phone, verify their details and gain positive consent to send them third party emails. We then email them to confirm their opt-in status.

Working together to deliver results.

Email marketing should be an essential part of your marketing plan. Our Marketing Consultants will use their expertise to develop an email marketing strategy that will deliver your marketing objectives and grow your business cost effectively.

Telephone: 0800 955 8630 | www.thomsonlocal.com/businesssearch

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* 01/01/2013

Why choose Market Location as your email marketing partner?

We’re experts in B2B email marketing.

Our trusted brand has been operating in the UK for over 30 years and we launched our B2B Email Marketing service in 2003.

We’re Members of the Direct Marketing Association and adhere to their Code of Conduct.

The number and value of our blue chip clients endorse the quality of the service and results that we provide.

All our UK email addresses are 100% telephone verified and opt-in to receive third party communications.

Over 80% of our email database is for named contacts.

Our email data quality is quite simply the best.

Sender Score have rated our IP address email reputation as 97/100.*

Our opt-in email subscribers regularly receive emails from us into their inbox, so you don’t have to worry that your email will be considered SPAM.

Our dedicated IP address reputation is excellent.

Telephone: 0800 955 8630 | www.thomsonlocal.com/businesssearch

Page 4: B2B Email Marketing Product Leaflet ML.PDF

Telephone: 0800 955 8630 | www.thomsonlocal.com/businesssearch

Looking to improve your email results further?

We can help you increase the return from your campaign with our offline data for unlimited follow-up via direct mail and telemarketing activity.

Offline data shows you which recipients responded to your email message by clicking the links and it gives you their postal details and telephone number (where available). This makes it easy for you to follow up with the ones that showed the most interest but did not come through to you as a lead straight away.

We consistently deliver positive results.

We offer a complete end-to-end email solution.

Decide who to contact using our targeting options (Business Type, Location, Size, Premise Type, Years Established and Financial Data).

Advise you on your email creative and get it designed and built for you in HTML if needed.

Preview and spam test your campaign using integrated software from Litmus, which is trusted and recognised within the email industry as market leading.

Broadcast your email on your chosen date and time.

Analyse your results and make recommendations for improvement.

Our bespoke email broadcast platform and experienced Account Managers make it easy for you to send email campaigns as we do all the hard work for you. We can help you:

Your campaign statistics are available to you online as soon as your campaign has been broadcast and can be refreshed whenever you like at the touch of a button, so you have complete visibility of your results.

Our customers include many large companies who use our service on an ongoing basis because we deliver the consistently positive results they need to justify spending their marketing budget with us.

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Telephone: 0800 955 8630 | www.thomsonlocal.com/businesssearch

“As an email marketing client, I have been able to benefit from a fantastic response rate that I could only have achieved with Market Location. I am pleased to say that the support and marketing facilities provided by Market Location have surpassed all expectations and I am still receiving business calls from the first email message.”Jeremy Allison, Managing Director, Class Act Personal Tutors

“The service at Market Location has been very impressive. We gained a new client within half an hour of the email campaign going out and are hopeful about more positive results over the next few weeks.”Lucy Lerner, Founder, Premium PA Ltd

“I would like to thank you for all the help you have given me and my business. The email marketing campaign we booked through Market Location has generated more than 20 times the amount we paid in revenue for the business. I am so pleased with this result that we will be booking another much larger campaign straight away.”Neil Hassell, Director, ASH Waste Services

B2B Email Marketing TestimonialsOur verified B2B email marketing database is proven to be the most accurate and responsive available in the UK. Don’t believe us? Take a look at what the customers who have tested us against our competition told us.

“The service has from the very beginning when I was having the process explained to me, through to the end result and analysis of those results, been excellent. As well as the customer service I’ve received, the results themselves have been a big improvement on the tried and tested methods that we’ve previously used.”Andy Crowson, Sales Manager, Cummins-Allison Ltd

Page 6: B2B Email Marketing Product Leaflet ML.PDF

B2B Email Marketing Case Study

The Marketing Solution:“Market Location proposed that we should test their B2B Email Marketing solution to meet these objectives and we’ve never looked back since.”

Why Market Location?“We chose to work with Market Location for a number of reasons, but specifically because they had a large database of business email addresses that had double opted-in to receive third party email campaigns. We also liked the fact they were a trusted UK brand and had developed their own email marketing broadcast software.By targeting The Market Location Database of Businesses we can reach a very large proportion of the UK’s SME population quickly and cost effectively.”

The Results:“On average we broadcast 120,000 emails every week. Each email campaign contains around 40,000 emails, and we complete three targeted campaigns every week. Our open rates are consistently around 15 – 20% and the campaigns produce a steady stream of new enquiries for our telesales team to follow-up. In fact, the consistency of the Market Location email service has allowed us to increase the number of emails we send, grow our company turnover and increase the number of sales people we employ.”

What specifically do you feel Market Location were able to add to your email marketing campaigns?“Market Location are database marketing experts and this is apparent by the quality of their email database. We’ve tested other providers in the market and still come back to using them.”

Anything else you would like to add?

“In short, we continue to use the Market Location email service because it makes good business sense!”

Neil SherringCEO of Windsor Telecom

Neil Sherring, CEO of Windsor Telecom (www.windsor-telecom.co.uk)talks to us about why they still continue to choose B2B EmailMarketing from Market Location after more than 10 years.

About Windsor Telecom:Windsor Telecom (www.windsor-telecom.co.uk) is a leading UK telecoms provider. Their services include providing local and 03 UK wide phone telephone numbers, 0800 free-phone numbers, 0845 business numbers, inbound call handling and porting services.

The Business Objectives:“The key business objectives we were looking to meet when we approached Market Location were to deliver leads to support our Telesales team and raise awareness of our telecoms proposition amongst UK businesses.”

Telephone: 0800 955 8630 | www.thomsonlocal.com/businesssearch

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Telephone: 0800 955 8630 | www.thomsonlocal.com/businesssearch

Email Design from Market Location Our cost effective email design service makes email marketing easy for businesses that don’t have the resource to complete this for themselves in-house, or the budget to employ the services of a separate design agency.

Available for just

£80

We can personalise your email with the recipient’s details to increase response

We provide a range of design options to suit your business and campaign objectives best. You simple provide us with your text (by completing our briefing form) and any images, and we take care of the rest for you.

*

*+VAT, min spend £2000 to qualify for discounted creative

Page 8: B2B Email Marketing Product Leaflet ML.PDF

Telephone: 0800 955 8630 | www.thomsonlocal.com/businesssearch

Email Design OptionsHere are some examples of the designs you can choose from...

Page 9: B2B Email Marketing Product Leaflet ML.PDF

Ask us about our other data services...

25 Templer Avenue, Farnborough Business Park,

Farnborough, Hampshire GU14 6FE

Telephone: 0800 955 8630www.thomsonlocal.com/directmarketing

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