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A Presentation on
B2B Products of MAHINDRA GROUP
Presented By
Vicky Barot 06Rishabh Kapoor 33Prathamesh Raikar 12(B)
1. Only Indian company among the top three tractor manufacturers in the world.
2. Mahindra is the market leader in multi-utility vehicles in India.
3. The Group has a leading presence in key sectors of the Indian economy, including the Automotive, financial services, trade & Logistics, Automotive components, Information Technology and Infrastructure Development.
MAHINDRA UGINE STEEL COMPANY LTD (MUSCO)Mahindra Ugine Steel Co. Ltd.
(MUSCO),under SYSTECH sector, is the pioneer & well known manufacturers of alloy steel in the country.
Three Stampings Division at Kanhe,Nashik and Rudrapur (Uttarakhand).
Products of MUSCOAlloy, Tool and Die Steels
Plastic Mould Steels
Engineering Alloy Constructional Steels
Ball Bearing Steels
Air Craft Quality Steels
Offshore Oil Field Steels
CLIENTS
Business Initiatives
1. SAP IMPLEMENTATION
Mahindra & Mahindra was SAP’s first supply-chain implementation in the Asia-Pacific region and the second SCM implementation in India by any vendor
Earlier shortcomings The Legacy IT Environment required them to
Stock High Inventory levels at each step of Supply Chain.
The implementation.
Training (4 Phases) Supply chain software operates in 3 areas :
Demand Planning, Capacity Constraints and Optimization & Logistics.
Key Drivers1.Improve Demand Planning2.Optimize Inventory3.Reduce Loss of Sales
Benefits
2. Collaborationsa. Cummins Power Generation: MUSCO
provides Sheet Metal Components for Scorpio.
They were unable to run spot-welding loads on their existing gensets
a. Merger with Pranay Sheetmetals
Tech MahindraTech Mahindra earlier known as Mahindra
British Telecom- 6th Largest Software Exporter in India.
Stake wise Mahindra – 69% , BT- 31%
BT has been the Biggest Client(60% Revenue) of Tech Mahindra. Another important Client is AT&T(17% Revenue).
Revenue Break up by Geography
Marketing Initiatives for BT.
Promoting Brand through Partners like Mcafee, Symbian, Symantic, Digisoft etc.
Promoting Products through Business Magzines.
Systech – Largest Conglomerates
Mahindra Engineering ServicesInception 2003 part of $6bnProvides support in all phases of
product developmentLocated in Mumbai, Pune,
Banglore, Ohio, London, Bolonqno (Italy)
1350 Engineers and Enhanced CAE in three verticals
AutomotiveConcept EngineeringDesign and developmentValidation and ImplementationManufacturing supportChasis, Engine – Expertise into 3D ModellingHVAC – Heat Ventilation and Air Cooling
AerospaceAS9100 Rev. B Certified and lots moreGlobal Aerospace Design and DevelopmentWide Spectrum of services Prototyping and Production PlanningDesign and development of quality tools and
fixtures
General Engineering Components and productTool design and fabricationExpertise into
Machine Tool Heavy Engineering Transport Agriculture Implements Plastic and composites
Exceution ModelsEfficiency, Effectiveness and Flexibility
Mechanism to measure customer satisfaction level at each project basis is in place
The overall client satisfaction level is 90%
Onsite ModelAll projects executed at
client site A dedicated project
execution team is delegated onsite to meet the customer’s requirements
Offshore ModelComplete project execution is done offshoreDedicated resources and facilities are
provided to facilitate the project executionOffshore Development Centre (ODC) as a
separate team amongst offshore facilitiesThe ODC team consists of professionals with
excellent know-how on CAD/CAM/CAE technology required to cater to various engineering needs.
Onsite – Offshore ModelProject execution takes place offshore and
onsite Dedicated project team with a project
coordinator is formed onsiteThis model eliminates the time consumed for
re-work and reviews because of continuous interaction of an onsite coordinator with the customer and project
Examples: Bentley and Nissan
Client BaseDaimler
ChryslerNissan Navistar Toyota Fiat Seabird Aviation Bentley Visteon
•Audi• Ford• Honda• Mazda• Volvo Construction •Thyssenkrupp Budd• Lear• MercuryMarine• Mercedez Benz
CompetitorsHeroEicherPlexicanDC DeisignNeilsoft
Acquisitions5th June 2008 Acquires 100% stake in Engines Engineering
Italy80 per cent stake in Kinetic Motor Cycles Limited (KMCL)
for Rs 110cr on 30th July 2008Synergy will help in designing and marketing a range of
scooters as well as high end motorcycles for the domestic as well as global markets.
Reshuffle of the existing management at KMCL
Facts, Strengths & Opportunities24 % Prefers INDIA as the most Preferred engineering
outsourcing destination by US companiesStrengths - Availability of engineering talent, strategic
expertiseOpportunities - Growth potential for Indian service
providers in the global scenario, creating a privileged position for India as preferred outsourcing destination, and scope for Indian service providers to develop as global players.
Mahindra CompositesComposites are an innovative replacement for
conventional materials such as steel, aluminum and plastics for a wide range of applications
Net profit grew nearly 68% during the FY'09 INR 17.4 million
Net Sales FY'09 rose to INR 110.9mn1982 Siro Plast Plant collaboration with Menzolit,
GermanyStarting with Electrical applications the company
enhanced its capabilities by widening its base to Hand Lay Up applications for Medical equipments, RTM Resin Transfer Molding for Railways, defense and other niche markets.
Resin Matrix + Fibrous Reinforcing Network
Epoxies
Polyester
Vinyl Esters
Gel Coats
•Glass fibers
•Carbon/Graphite Fibers •Ceramic
•Kelvar & Armid Fibers
•Natural fibers like Jute, bamboo
Why CompositesConsistent in material qualityUniform & consistent thicknessConsistent painting qualityNo waviness on outer surfaceIn-built ribs for strengtheningMoulded inserts and studs for assemblyPart integration & consolidationNon corrosiveExcellent thermal, electrical insulation propertiesHigh Mechanical Strength (Density 1.8)(MS 7.8)
Sheet moulded composites (SMC) SMC is a thermosetting polymer reinforced
with fiber (usually glass fiber), manufactured in the form ofsheet.
Suitable fillers are added to SMC at the compounding stage to obtain specific properties and the material can be specifically formulated for applications.
Eg. Engine Hood CV
Dough Moulding composites ( DMC )Moulding materials made primarily of
Unsaturated Polyester Resin, Glass Fiber and Fillers.
They form into solid components of desired sizes, shapes and properties on application of heat and pressure in a matched die mould. Different techniques include compression and injection moulding.
The demand for these products is expected to increase significantly as they are replacing conventional materials.Mahindra Composites is well equipped to cater to the Indian and global markets.
Hand Lay-up MethodIt is the most basic form of moulding process and is most economical.
Using this a mould (negative of the original ) is made. It is generally done by hand lay-up process.
Gel coat is applied on the required finished surface of the mould. Glass matt is laid over it. A homogeneous mixture of Resin & binder is applied over the matt with a brush. You can build such layers to gain wall thickness of the component.
AdvantagesIt is a fast process – time savingIt is the most economical processBest for low volume production ( 50 – 100 units per month )
Clients - AutoAuto Others Tata Engineering & Locomotive Co. Ltd GE Medical System India Bajaj Auto Ltd Optel Telecommunication Ltd. Ashok Leyland Limited Railtech Mahindra & Mahindra Ltd. TVS Suzuki Ltd. Swaraj Mazda Ltd. PAL-Peugeot Ltd
Switch GearL & T Schneider Schneider Simens MDS Legrand ABB BHEL GE Power Control Datar Switchgear Havells Jyoti Punjab Switchgear Bharatia Cutler Hammer
Competitors1) Amtec Auto 2) Bosch3) Amtec India4) Exide Industries5) Motherson Sumi6) Amara Raja Batt7) Rico Auto8) Federal-Mogul
Future PlansThe company's sales are divided roughly 80% to the electrical
industry, and 20% to the automotive sector.
CEO Ajit Lele's objective is to boost the automotive side of the business, while maintaining growth in the electrical sector. This is a big challenge since the electrical sector in India is currently experiencing growth rates of around 40%.
Although use of composites in Indian trucks and cars is low at present, Mahindra Composites is currently working on about six new products. Its five design engineers can redesign existing metal parts in composite to demonstrate to the car and truck manufacturers.
Future Plans…Tractor companies have started to look at composites as a way of
making more attractively styled models.
At the moment Mahindra Composites does not have any technology agreements with car or truck manufacturers but Lele is looking at this as one way to speed up the company's development of automotive expertise. The Mahindra group already has collaborations with Renault, Nissan and ITEC which can be leveraged to achieve this.
Mahindra Composites' goal is to become a leading compound and component manufacturer and to develop its component manufacturing in a variety of sectors. Lele believes that in three years time it may be possible to build the automotive component business to 50% of Mahindra Composites' sales. There is plenty of room for expansion at both the Mangaon and Pune sites.
About the CompanyAmongst the top 3 forging companies in India Installed capacity of 42,000 MT 40% market share 1 million crankshafts and 0.5 million steering
knuckles per annum
Manufacturing Process1. Cutting the steel rods into smaller pieces
(billets) of appropriate sizes, using band saw machines, a hot shear or a cold shear.
2. Heating the billets in the computerized controlled induction heater to get the desired shape with appropriate die on the forging press.
3. Forging the billet into the desired shape with appropriate die on the forging press.
4. Trimming the excess metal (flash) around the piece using a trimming press.
5. Heat treatment (either hardening and tempering, annealing or normalizing) to strengthen the micro-structure of the metal.
6. Shot blasting to remove the oxide layer (scale) on the forging surface.
7. 100 % quality check using Magnaflux machines for crack detection.
8. Using a pedestal or hand-held grinders to polish the rough edges.
9. Using CNC lathes to machine the rough forging into a finished component to meet close tolerance requirement as per specifications.
Esteemed Customers1. ASHOK LEYLAND2. AVTEC3. BENTLER AUTOMOTIVE4. DEUTZ5. ESCORTS6. INTERNATIONAL MOTORS
LTD.7. JOHN DEERE8. KIRLOSKAR OIL ENGINES
LTD.9. MAHINDRA & MAHINDRA10.MARUTI UDYOG LTD.11.RIVOLTA12.SIMPSONS13.SWARAJ ENGINES14.TATA MOTORS.
PRODUCTSAuto and Diesel engine componentsCrankshaftsConnecting RodsPinionsBull GearsStub AxlesSpindlesDifferential cases and coversRollers and AssembliesCarbon steel and stainless steel flanges
Crank ShaftsMASL supplies both Forged and Fully
machined crankshafts to Cars, MUV, LCV and Tractors. The Largest in these segments. Source for Tata Indica, Sumo/Safari, M&M MUVs & Maruti Suzuki
Crank Shafts
Stub AxleMASL supplies both forged and finished stub
axles to MUV, LCV and MCVs.
Connecting RodsSupply Connecting Rods to Tractors and Off-Highway applications
Other products include Suspension parts like Steering Arm, Links / Carrier, Control Arm, Upper Arm, Bridge Fork and Axle parts like Spindle, Knuckle etc.
COMPETITORSBharat Forge (India’s No.1 forging company)Sundaram Fasteners Ltd (SFL)Amtek GroupEL Forge Ltd
Also, there are many other forging companies on the domestic front (Most of whom are AIFI members)
MAHINDRA DEFENCE SYSTEMS
About the CompanyRelationship with the Defence SectorTotal solutions Addresses specific segments of the
Government's import substitution programsState-of-the-art technologyLargest private sector company for the
supply of bullet-proof vehicles
Mahindra Defence Systems has been awarded the following industrial licenses by the Government of India:
Light Armoured Multi Role VehicleSimulators for Weapons and Weapon
SystemsMobile Surveillance PlatformsSea MinesSmall Arms, Variants and Associated
AmmunitionUp-Armoured Vehicles
PRODUCTS
Military Light Utility Vehicle Mahindra MM500XDB
Features 1. XD3P diesel engine developing 46 kW @
4500 rpm.2. High mobility, rugged, all-terrain vehicle3. Quick start automatic heater plug for easy
start in sub-zero temperature conditions4. Greater payload - 650 kgs.5. Durable metal sheet body and metal
bumpers6. Ideal for conversion to weapon platform for
LMG, MMG, ATGM and AGL
Mahindra Field Ambulance
The Mahindra Field Ambulance offers outstanding all-terrain mobility and provides safe, comfortable and rapid transportation.
It's the ideal lightweight, high mobility solution for frontline evacuation, patient transportation and emergency medical cover.
Features 1. Unique insulated modular construction mounted
on a strong tubular chassis 2. Fully trimmed, non-hygroscopic patient saloon 3. Provision of all essential life saving equipment
with 220V AC power supply - oxygen concentrator, suction machine, defibrillator cum ECG, ventilator, nebulizer, instrument emergency tray
4. Accommodates two lying and two sitting casualties/five sitting casualties
5. Along with a separate medical attendant's seat 6. A user-friendly layout maximises medical
equipment, kit storage space and provides adequate room for convenient handling of patients
Mahindra Pik-Up
Bullet Proof VehicleRakshak
RAKSHAK is in service with the Indian Army, Air Force, the State Police forces of Jammu & Kashmir, North-Eastern States, Delhi, Andhra Pradesh and Jharkhand, the Paramilitary forces and the Security forces of Guyana & Nepal
Features1. Run flat system with tubeless tyres2. Ballistic carpet to provide 98% under belly
protection against shrapnel Grenade No 36MK -1
3. LMG fixed mount with protection shield in the front, capable of providing 120 degree field of fire
Up-Armoured VehiclesScorpio For VIPS
FeaturesRun flat system with tubeless tyresBallistic carpet to provide 98% under belly
protection against shrapnel Grenade No 36MK -1, 69.3 gt.TNT
Cash in Transit Van
Cash in Transit Vans (CITV) are custom made bullet-proof vehicles, used for transporting cash/ bullion etc. by banks or security agencies.
Designed using CAD-CAM engineered systems and installing the highest quality of armour and ballistic materials available today, the Cash In Transit Van can be configured to the desired protection levels.
The Cash In Transit Van comes loaded with added security features for protection of the crew and cargo, viz. anti-car jacking mode, adjustable ultrasonic sensors, engine immobilisation, panic alarm safety, ignition door locking/unlocking, over ride switch etc.
FeaturesTop: The passenger compartment
withstands a direct hit by the 9mm. pistol from a distance of 10 meters at a 45-degree angle
All sides: Withstand a direct hit by the 9mm. pistol from a distance of 10 meters at a 90-degree angle
Glass Wind Shield and Side Windows:Same as the side. The cash compartment is sheer proof
Special Vehicle Mobile surveillance vehicle
Mahindra offers a highly effective integrated day/night observation system platform in the form of Mobile Surveillance Vehicles.
The Mobile Surveillance Vehicle as a border and battlefield observation system has the capability to detect human and vehicle targets at distances and also allows operators to identify them.
Features• Stabilised multi sensor payload • Day/night surveillance system (with thermal
imaging cameras and continuous zoom) • Intruder detection systems • Ruggedized control and display unit • All round field of view • Mobility & flexibility to cover larger areas • Enhanced range by telescopic mast systems • Crew comfort with AC environment
Rapid Intervention Vehicle-RIV
Mahindra Rapid Intervention Vehicle is a highly effective, state-of-the-art vehicle. It is designed specially for the police and paramilitary forces, to control mobs in dense urban areas.
Features• Mounted with multi-tube shell launchers • Flashing light bar with siren and public
address system • All round search light facility • Drinking water and tea storage facility for
prolonged operation • Generator / high storage capacitor for
maintenance of batteries and to ensure power for attached equipment
• Explosion retarding material in fuel tank
L&T CASE 770
FeaturesLow Operating Cost
Higher Prodcutivity upto 45% more than your existing Product
Better Breakout Forces
Spacious Cabin- Better Operator Comfort & visibility.
Benefits
Lift Capacity : 3425 capacity
Max Payload : 1750 kg
Grading Angle : 115 degrees