AYDA Information Capsule

FOR INTERNAL USE ONLY

AYDA Information Capsule


Agenda

1. Getting to know AYDA

• Our Vision

• A Glimpse of the Past

• Presence in Asia

• Background Overview

• Harvard Graduate School of Design

2. Introducing our Advisory Panel Members

• Terms of Reference

• Roles

3. 2021/2022 Theme

• Theme

• Sub-theme 2021/2022

• Judging Criteria

• Design Statement Pointers

• Using UN SDG(s) as a backdrop to our work

4. The AYDA Journey


NIPSEA Group’s CSR Purpose Statement

Nippon Paint’s inclusive business approach targets to improve the quality of life

in countries where we operate. Our priority is to invest and kindle growth in

areas that face socio-economic challenges through three key CSR pillars:

Education, Empowerment and Engagement. We are committed to grow our

community initiatives in achieving the United Nations’ Sustainable Development

Goals.

EDUCATION EMPOWERMENT ENGAGEMENT



Our Vision

There are two main thrusts to help us achieve our vision:

1. Nurturing Talents 2. Building Passionate

Design Communities

This is where our partners and like-minded industry

networks like yourself come in and help build a

holistic design community.

Our vision is to be the leading voice for budding architects and designers globally by providing

a platform for designers to showcase their talents and bringing them through a holistic journey where

they are nurtured to design responsibly and sustainably to change the world for the better through

the power of design.


Option #1 Started as a design competition, AYDA has evolved into the leading voice for budding architects and designers

in Asia, bringing together opportunities to accelerate young designers' growth through education and engagement.

Option #2 AYDA is the leading growth platform for budding architects and designers globally. The holistic learning journey

at AYDA acts as a catalyst in raising designers with a heart to change the world for the better through the power of design.

Option #3 AYDA offers an experiential learning journey for budding architects and designers by demonstrating how good

design can change life for the better. The AYDA experience highlights and addresses crucial environmental and humanitarian issues through its annual design challenge to catalyse the growth of socially responsible designers worldwide.

Option #4 Our vision is to be the leading voice for budding architects and designers globally by providing a platform for

designers to showcase their talents and bringing them through a holistic journey where they are nurtured to design responsibly and sustainably to change the world for the better through the power of design.


About AYDA

14 years in the making.

AYDA was founded with the intention to cultivate &

groom architects and designers in Asia.

Founded in 2008, we have now engaged more than

16 countries and regions, 1,200 education

institutions and received more than 41,000 entries to

date.

This competition and award is a non-profit initiative

as it is purely a CSR/ inclusive business program by

Nippon Paint. Hence, participants are not required to

pay any submission fees.


Presence in Asia

More than 1,200 educational institutions involved; 35,300

entries to date.

1. Bangladesh

2. China

3. Hong Kong

4. India

5. Indonesia 6. Iran

7. Japan

8. Malaysia

9. Pakistan

10.Philippines 11.Singapore

12.Sri Lanka

13.Taiwan

14.Thailand

15.Turkey 16.Vietnam


Background Overview ● The Asia Young Designer Awards is part of Nippon Paint‟s inclusive business

project with the area of focus on education and empowerment to groom budding architects and interior designers across Asia. AYDA aims to become an active advocate in the cultivation of talents for a sustainable future.

● Every year, student participants go through a rigorous selection process to present the most creative and innovative ideas at the national level. The winners of each country will represent their nations for the grand title of Asia Young Designer at the international level mentored by a panel of reputable industry professionals, both at national as well as international level.

EDUCATION EMPOWERMENT

● Nippon Paint has also set up the Gennosuke Obata Fellowship Fund, together with Harvard University’s Graduate School of Design (Harvard GSD). The Fund will provide young Asian design talents financial assistance, with an opportunity to attend and experience education at Harvard GSD. From the fellowship, Nippon Paint is connected to Harvard GSD‟s alumni around the world to allow for more collaboration between Harvard GSD and AYDA.

● The Asia Young Designer of the Year will be able to experience Harvard University‟s Graduate School of Design‟s „Design Discovery Program‟ for 6 weeks upon acceptance from Harvard GSD.


Previous themes

Bringing colours to spaces >> 2008 & 2009, students were asked to design with the requirement to incorporate Colour Trend

Green Sustainability >> 2010-2012 , to have green environment thinking as part of students’ design behaviour

Pushing Boundaries >> 2013, NP’s motto to challenge the norm to push for greater thinking & result. In this case is “Green sustainability”

Community better living>> 2014, designs that promote community interaction & engagement

Heart with people in mind>> 2015, look into “people’s need” such as be courteous on the type of people who is going to use the space

Design Originality >> 2016, students to think about their own design personality/ design personal touch that makes their design “theirs”

Forward Thinking>> 2017 & 2018, designs are here for testament of time (shouldn’t be just a fad); “You for Tomorrow” and across borders (globalisation) Forward: A Sustainable Future>> 2019, reflects the need to provide practical design solutions for this new world.

Forward: Human-Centred Design>> 2020, reflects the need for designers to provide practical and socially-conscious design solutions for a rapidly growing population in a globalised world.


Our Community of Industry Experts

JAPAN Mr Kengo Kuma

Chief Executive

Designer, Nippon

Design Center

JAPAN Ar Paul Tange

President of

Kenzo Tange

Associates

INDONESIA Ar Andra Matin

Principal Architect

& Founder of

Andramatin

MALAYSIA

Ar Serina Hijjas Director of Hijjas

Kasturi Associates

Sdn Bhd

MALAYSIA DR. AR. KEN

YEANG Architect, Planner

and Ecologist

HONG KONG Mr Horace Pan

Founder at

PANORAMA

JAPAN Mr Tomohiro

Hata Founder of

Tomohiro Hata

Architect &

Associates

JAPAN Mr Kazuma

Yamao Founder of

GINGRICH

Architects

INDIA Amit Gupta &

Britta Knobel Founding Partners

of Studio

Symbiosis

TAIWAN Chu Chih-Kang

Founder and

Design Director of

Chu Chih-Kang

Space Design

THAILAND Ms Siritip

Harntaweewongsa

Co-founder and Director of

Sustainable Design at GreenDwell

CHINA Mr Wang Tie

Director of Design

Committee,

Chinese Building

Decoration

Association


Our Community of Industry Experts

HONG KONG Mr Nicholas Ho

Deputy

Managing

Director of HPA

SINGAPORE Mr Colin Seah

MOD’s Founder

and Director of

Design

SINGAPORE Mr Rene Tan

Director, RT+Q

Architects

INDONESIA

Mr Sibarani

Sofian Founder of

Urban+

MALAYSIA Ar Sarly Adre

Sarkum Founder of Sarly

Adre Sarkum

Architecture

JAPAN Mr Kenya Hara

Chief Executive

Designer with

House Vision

IRAN Dr Kamran

Naderi

Branch Manager

of Artelia Italia

Company and Co-Founder of

Memar

SINGAPORE Mr Tai Lee

Siang

Group Managing

Director of Ong &

Ong Pte Ltd

MALAYSIA Ar Boon Che

Wee

Director of GRA

Architects

CHINA Mr Bill Yen

Founder &

Director of MRT

Design

PHILIPPINES Mr Michael

Pizarro Founder, Michael

Pizarro Interior

Design

VIETNAM/ SINGAPORE

Ar Daniel Lim General Director

of RSP Architects

Planners &

Engineers

(Vietnam) Co., Ltd


AYDA has engaged with a large community of professionals in Asia


Supporting Partners & Associations


Media Snapshot Featured by a wide plethora of media across Asia with more than 230 billion impressions made across the years.


Main Title Award *1 AR and 1 ID

Recognition and Benefits

Title of “Asia Young Designer of the Year”

with media mileage and industrial exposure

6-week, all expenses paid:

AYDA/ Harvard Design Discovery Summer Program

at Harvard University, U.S.A worth more than USD 10,000 (inclusive of flight, meal allowance & accommodation)

Winners will only be registering for the program’s June 2022 cohort as registration only opens around

January of 2022.

*This is highly dependent on the Covid-19 situation. Winners can choose to take the USD5,000 cash prize,

attend the Virtual Program or wait for the physical program to open up again

Potential internship and employment opportunity

Exclusive member of AYDA‟s alumni community & events

International Awards

FYI: On the National Level, winners are given other prize awards as well in addition to the International prize


Sub Awards *1 AR and 1 ID for each sub awards below

International Awards

FYI: On the National Level, winners are given other prize awards as well in addition to the International prize



Updates on AYDA 2022 Theme & Competition Development: Advisory Panel Term 2020/2021

Dr Arash Ahmadi Founder, Ahmadi Studio

Iran

Ar Daniel Lim General Director, RSP Architects Vietnam/

Singapore

Ar Jabeen Zacharias Chief Architect Jabeen

Zacharias Architects India

Architectural Category Interior Design Category

Ar Raza Ali Dada Managing Director,

Nayyar Ali Dada and Associates Pakistan

Ar Lilian Tay Vice President, VERITAS Design

Group Malaysia

Ar Sibarani Sofian Founder and Director,

URBAN+ Indonesia

Mr Hideji Kanamori Director, Super Potato

Japan

Mr Joey Ho Design Partner, Pal

Design Group Hong Kong

Late Idr Wilfrid Magcase President & Principal

Designer, W.M. Magcasse Design

Philippines


The term of appointment is one (1) year, from the commencement of the first meeting from 1 September 2020 to 31 August 2021.

Responsibilities and Commitments

Panel members will be involved in high-level thought process and discussions throughout the year to provide strategic direction and growth to the program, tentative checkpoints are:

● (September 2020) A meeting about setting the tone for AYDA’s overarching theme from 2022-2026 and explore potential sub-theme options for 2022/2023

● (October 2020) Receiving/reviewing the proposal of the overarching theme 2022-2026

● (November 2020) Finalising the overarching theme 2022-2025

● (December 2020) Receiving/reviewing sub-theme proposal for 2022

● (April/ May 2021) Finalize the proposal of the sub-theme for 2022

● (June/ July 2021) Attending and judging the AYDA International Summit 2021/2022, post-mortem

● (June/ July 2023) Attending and judging the AYDA International Summit 2022/2023, post-mortem

Media Engagement and Interviews

● As and when required, assist in the engagement with media representatives, editors and/or producers of regional media partners of AYDA.

● As and when; throughout the appointment period.

Selection Criteria of the Panel

● Has credible regional exposure and or experience in their respective field/industry

● Has earned one (1) or more regional recognition and/or awards or held a significant position in industry association(s) - with a high level of authority which demands respect from

professional practitioners of the same field

● Keen comprehension on the importance of a council of neutrality to the award

● Willingness to optimise and maintain the balance of AYDA as an inclusive business arm of Nippon Paint and a community development effort

● Willingness to work alongside youth, budding talents and its organisers

Advisory Panel Term 2020/2021 Terms of Reference (short version)



Thematic arc: FORWARD (2017-2021)

• Based on discussion and directions set by panel members and the regional team, the arc of Forward, will remain as AYDA's focus till 2021 with the focus of incubating students around Asia on the idea of Forward Thinking which is wide enough to garner attention of the masses but specific enough to drive entries with the aim to challenge the current design landscapes and boundaries.

• Each year, the complementary sub-theme changes (e.g. from sustainability to human-centred design) to provide a fresh perspective to see what Forward Thinking means to designers and end-users.


AYDA 2021’s Sub - Theme

The Advisory Panel of 2018-2020 will be judging this sub-theme in the International Finale next year


Sub-theme for 2021

Forward: Amplifying Empathy Through Design What about amplifying empathy through design, and what do we want to see?

Forward: Amplifying Empathy through Design – reflects the need for designers to grow beyond designing one-dimensional spaces but spaces which address evolving demands of the end-users while factoring in critical environmental factors. It is essential to strike a balance between caring for humans and nature, keeping in view the survivability of our planet.

This year’s theme will further push the boundaries of the ingenuity of our participants. We cannot wait to see how our participants breathe life into their ideas while tackling the challenges of sustainability and environment care. One thing we know for sure, every year the creations and designs never cease to fascinate and amaze all of us.

To help designers reimagine their boundaries:

• EMPATHY FOR ALL > To grow an empathic heart for both the environment and people

• YOUR ROLE AS A DESIGNER > From big picture to the little details

• APPLYING NEW NORMS > See what the world really needs – what the people really needs before you design


Competition Brief

Forward: Amplifying Empathy Through Design

Brief to help guide students and their mentors in the design process:

Architectural brief

We want you to delve deeper into the relationship between built structures and growth of economies. How can your design influence

the growth of the economy while maintaining its sustainability factors in favors of lasting usage?

Example: How can a green-building in the middle of the city promote the local economy – and how can the operations and

functions of this building create new job opportunities for city-dwellers

Interior Design brief

We want you to delve deeper into the interactivity of your design and how it can promote the wellness of users (emotionally and

physically) and promote individual (or group) mindfulness in conserving natural elements within the interior space and community.

Example: How can the interior lighting of a school encourage more interaction between teachers and kids – and help them

stay focus (temperature/natural lighting/air flow/sound proofing?)


Judging Criteria


Judging Criteria


Introducing UN Sustainable Development Goals as our thematic backdrop

Forward: Human-centred Design

The Sustainable Development Goals (SDGs), also known as the Global Goals, were adopted by all United Nations Member States in 2015 as a universal call to action to end poverty, protect the planet and ensure that all people enjoy peace and prosperity by 2030. The 17 SDGs are integrated—that is, they recognise that action in one area will affect outcomes in others, and that development must balance social, economic and environmental sustainability.

All of our efforts in AYDA has already aligned with some of UNSDG

…particularly in these four areas:


Goals:

7.1 By 2030, ensure universal

access to affordable, reliable and

modern energy services

7.2 By 2030, increase substantially

the share of renewable energy in

the global energy mix

7.3 By 2030, double the global rate

of improvement in energy efficiency

In the context of AYDA:

- Buildings and infrastructure that

promotes the use of renewable

and/or cleaner energy

- Integration of technology to

optimise energy consumption


Goals:

9.1 Develop quality, reliable, sustainable and resilient

infrastructure, including regional and trans-border

infrastructure, to support economic development and

human well-being, with a focus on affordable and

equitable access for all

9.2 Promote inclusive and sustainable

industrialization and, by 2030, significantly raise

industry‟s share of employment and gross domestic

product, in line with national circumstances, and

double its share in least developed countries

9.3 Increase the access of small-scale industrial and

other enterprises, in particular in developing

countries, to financial services, including affordable

credit, and their integration into value chains and

markets


- Futuristic and holistic design

which encompasses the need of

end-users (emotionally, socially,

economically)

- Spatial design which promotes

and optimise growth


Goals:

11.1 By 2030, ensure access for all to adequate,

safe and affordable housing and basic services and

upgrade slums

11.2 By 2030, provide access to safe, affordable,

accessible and sustainable transport systems for

all, improving road safety, notably by expanding

public transport, with special attention to the needs

of those in vulnerable situations, women, children,

persons with disabilities and older persons

11.3 By 2030, enhance inclusive and sustainable

urbanization and capacity for participatory,

integrated and sustainable human settlement

planning and management in all countries


- Affordable housing + universal

design + holistic design for

minorities

- Designing with end-users in

mind – how they can use the

space effectively in a long term


Goals:

13.1 Strengthen resilience and adaptive capacity to climate-related hazards and

natural disasters in all countries

13.2 Integrate climate change measures

into national policies, strategies and planning

13.3 Improve education, awareness-raising

and human and institutional capacity on

climate change mitigation, adaptation, impact reduction and early warning


- Climate-friendly and energy

neutral design

- Centre and hubs for

awareness creation (e.g.

exhibition/galleries(


Example of case studies we can import from the SDG(s)

(1) No Poverty

Architecture cannot lift people out of poverty, but the built environment can affect the impact

of poverty on people's lives through access to housing and institutions that are affordable. Through building design and planning, architects can develop buildings and settlements that are

cheap, safe and healthy. Examples of this can be found in social housing schemes, co-ops and projects for urban upgrading.

The overarching principle is that buildings and services must secure the highest possible value from available funds and resources. This demands the development of new architectural solutions. As

part of this, buildings must be designed using products and materials that do not compromise the environment, while maintaining the affordability of current, environmentally problematic solutions,

such as the metal sheet roof. Furthermore, architecture, landscape design and planning must adapt the built environment to climatic, geographical and cultural contexts, working with the surrounding environment and not against it, to increase the quality of life while helping inhabitants save on

electricity and other services.

As part of this, architects working on development projects must engage local communities and help the weak and poor citizens gain ownership to the built environment of which they are apart. Finally, the building process itself must take place under conditions that protect the environment as well as

poor and marginalized stakeholders.

Challenge

Everyone has a right to have a home. Poor people in the world

have no or very little money to invest in a home, making it

important for architects to design and experiment with typologies and solutions that are decent,

affordable and which can be built without the use of expensive tools

or materials.

Volontariat Home for Homeless Children

https://urbannext.net/anupamakundoo/volontariat-home-for-

homeless-children/

https://urbannext.net/anupamakundoo/volontariat-home-for-homeless-children/











Example of case studies we can import from the SDG(s) (2) Zero Hunger

The built environment contributes to the securing of food supplies through planning,

landscape design and building complexes that protect existing ecosystems and prioritize the preservation and expansion of areas for food production.

Creating conditions to support sustainable farming must be an integral part of development, also where fertile land is scarce, whether due to urban density, harsh climatic conditions or restricted

access. Planning, landscape design and building design can contribute by developing designs that favour land use for food production in many scales.

Examples of this can be found in urban farming projects, production cooperatives and regenerative landscape design. Furthermore, the built environment can help the maintenance and rebuilding of

species diversity in landscape, settlements and urban areas. This requires working with local geography, climatic conditions and locally adapted crops in the design of areas for food production.

Design in areas for food production must be robust and geared to cope with climate change, such as extreme weather, drought and floods. Often, the production of building materials such as timber or

bricks co-exists with food production, making it important to consider how farming interacts with the production of building materials on a local level. Finally, building and landscape design must involve end-users in a co-creation of areas for food production.

Challenge

The increasing urbanization and expansion of cities into megacities

make awareness of resilience, resource efficiency and food security

more and more important. Resources and time spent on transport and provision of some

basic food, can be saved by local farming. Also, the shortage of water

and energy in many places, makes it important to innovate cropping systems, making them more resource

efficient.

Impact Farm, Human Habitat http://www.humanhabitat.dk/portfolio/t

he-impact-farm/

http://www.humanhabitat.dk/portfolio/the-impact-farm/







The AYDA Holistic Journey

Activation

University

roadshows and

briefing.

To share the

vision and

mission of

AYDA and

theme of the

year.

How the theme

is relatable to

communities

locally and

globally.

Ideation

Students - with

the help of

mentors and

lecturers develop/

adapt ideas to

help make the

world a better

place!

Example:

AYDA Alumni

Exchange and

other workshops.

Selected students will

enter national finals.

Winners for the

national title will

represent their

countries in the

regional finals to

potentially win the title

of Asia‟s Young

Designer of the Year

Submission &

Judging

Participants to

submit their final

work before the

given deadline.

Judges will shortlist

students via a

preliminary judging

process.

Finalists will have to

do a final

presentation to the

judges either before/

during the National

Award Finals

Upon arrival and in

preparation for the

regional finals -

Finalists will receive

additional

mentorship from

industry experts.

International finals -

where winners from

15 geographical

locations will

challenge each

other for the title of

the “Asia Young

Designer of the

Year”

The Asia Young Designer

for both architecture and

interior design categories

will get a fully paid trip to

the USA for the Harvard 6-

weeks Summer Program.

Potentially

secure an

internship role

with reputable

partners of

AYDA

Regional

knowledge

exchange and

experience summit

with renowned

speakers

Students, judges,

and speakers will

also be taken to a

sightseeing and

learning tour

National Finals Mentorship International Finals Summit &

Learning Trip Internship

Harvard Design

Discovery


Activation

Philippines Vietnam Thailand Indonesia

Singapore Sri Lanka

Hong Kong

India

Malaysia

Pakistan

University Roadshows & Briefing Across 1200+ Educational Institutions in Asia


Submission &

Judging Finalists will have to do a final presentation to the judges


Ideation AYDA Alumni Exchange and other workshops


National Finals Winners for the national title will represent their countries in the

international finals


Mentorship In preparation for International Finals


International

Finale Winners from 15 geographical locations will challenge each other for the title of the

“Asia Young Designer of the Year”


Watch the highlights of AYDA

2019’s Summit & Learning Trip: https://www.youtube.com/watch?v=NAvlocMmZyE&list=PLPRdTG

T1wHVRADEAiCxXA9qguiu2dne9x&index=3&t=40s

For other AYDA videos, here is

our YouTube channel:

https://www.youtube.com/channel/UCxjbR77FBiuC8d1Vc5-IQ7g

Summit & Learning

Trip Regional knowledge exchange & educational sightseeing tour

https://www.youtube.com/watch?v=NAvlocMmZyE&list=PLPRdTGT1wHVRADEAiCxXA9qguiu2dne9x&index=3&t=40s









A lifetime opportunity to meet

internationally renowned architects

and interior designers

The opportunity to connect with industry

professionals

A platform to meet regional winners from

other countries

The experience in ‘pitching’ their ideas

to industry professionals

The opportunity to explore renowned architectural and

interior design sites internationally

Summit & Learning

Trip

All National Winners will receive the following PERKS at the International

Finale apart from the award prizes


THEODORUS ALRYANO DEOTAMA OHMAR Alumnus of 2014 (Finalist)

---- Offered Permanent Position by

ONG & ONG. INDONESIA

ANDREAS KURNIYANTORO Alumnus of 2015 (Gold Winner) ----

(URBAN+) as Urban Design & Architect

ASTRELIA NIA Alumnus of 2015 (Gold Winner) ---- (PT Putera Kalsel Perkasa) as Interior

Des igner

JESSICA SETIADI (LEFT) (NPYDA 2013 – ID FINALIST) AHSANA NURUL (RIGHT)

Alumnus of 2014 (Finalist) ---- Jessica Setiadi i s no longer working with

ETHOSpace Ahsana Nurul (ETHOSpace) as Senior

Des igner

LIM MENG YEU Alumnus of 2012 (Platinum and Gold Winner) ---- Chief Executive Designer of MLA Design Alumni Judge of NPYDA 2015 Awards

Grandeur International Business Award | The Rising

Entrepreneur Award 2018 International A’ Design Award 2016, Italy As ia Young Designer Award (Asia) 2016 Emerging

Category (Silver Award) IDA Award International, Los Angeles (Honorary

Mention)

GOH SOW YEE Alumnus of 2012 (Gold winner) Was hired as an Interior Designer at Turn Design

Interior via AYDA

---- Sow Yee is no longer attached to any company

and doing freelance because she is not

starting up any company of her own. Silver Award of IJM Land Designer Award

(ILDA)

Internship Employment Opportunities with Developer, Architecture &

Interior Design Firms


AYDA’S DESIGN TRAVELOGUE SERIES:

DESTINATION DESIGN

This initiative connects our professional network of designers with AYDA’s Alumni in featuring their

projects and speaking about AYDA’s efforts in nurturing designers

YouTube Playlist: https://www.youtube.com/playlist?list=PLPRdTGT1wHVQPG4Z6mg1qjv4FqN8qZ0no

https://www.youtube.com/playlist?list=PLPRdTGT1wHVQPG4Z6mg1qjv4FqN8qZ0no


INTERNATIONAL XCHANGE WEBINAR

Yearly, we invite International Speakers to share the stage at the AYDA International Finale.

Due to the pandemic, we launched AYDA’s International XChange Webinar Series which will be a

permanent feature for AYDA moving forward.

1st International Xchange Webinar 26 August 2020

Human-Centred Design "Becoming Empathic Designers - Why is it

Important for the Industry.”


In closing, AYDA is more than just a competition. It is truly a holistic nurturing

platform where lasting connections are formed

ACROSS BORDERS


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AYDA Information Capsule