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P O S T- W R I T I N G C H E C K L I S T

Is the page content 250 to 500 words?

Does the headline correlate to and PPC or organic campaigns sent to this page?

Is this piece of content relevant to your target audience / persona? Does it address one of their problems and provoke them to take the next step?

Have you stated your main point in the fi rst couple sentences?

Is this content conversational? Are you addressing the reader as "you"?

Is this content free of typos and grammatical errors?

Is there a clear call to action?

Content Template

PA G E T I T L E

C O N T E N T T Y P E TA R G E T A U D I E N C E / P E R S O N A

P U R P O S E

U R L C H A N N E L

W H AT I S T H E G O A L O F T H I S PA G E ?

K E Y W O R D S A N D P H R A S E S