Axisinnovates nov2015

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What’s new! Page 4A look at the latest

innovative products and technologies

Rotakin whitepaper Page 16

New survey Page 18 Video surveillance in

public transport

Partner Showcase

Days 2015

Read more inside!

#AxisInnovates The latest news & views from Axis in the UK and Nordics Issue 2

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Twitter: @axis_neurLinked in: /axis-communicationsFacebook: /axiscommunicationsYouTube: /AxisCommunications

ContentsEditorial

3Product and

technology update4-8

Out of the box10

Partner Showcase Days11-15

Sustainability16

Transportation survey18

Retail survey19

Case story20

Training & calendar22-23

New team members24

Events calendar25

EditorKristina Tullberg

[email protected]: +46 46 272 1800

PublisherAtul Rajput

www.axis.com

Contact Axis Northern Europe

UK officeAxis Communications Ltd.Ground Floor, GleneaglesBelfry Business ParkColonial Way, Watford WD24 4WH, UK

Phone: +44 (0)1923 211 417

Nordic officeAxis CommunicationsEmdalavägen 14223 69 Lund

Phone: +46 (46) 272 1800Sales enquiries: +46 (46) 272 2050

HQLund

Gothenburg

Stockholm

Helsinki

Oslo

Watford

Dublin

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EDITORIAL

A true network of opportunitiesBy Atul Rajput, Regional Director, Northern Europe, Axis Communications

Welcome to our second edition of the Axis Northern Europe partner magazine #AxisInnovates.

Partnership is an overused word in business today. But there is no question that our world is built on relationships, whether it is in our personal lives or in the workplace. However in business the old adage of “people buy from people” still rings true, even in the modern age of mass digital communication.

At Axis we understand the importance of strong relationships and that’s why we have put our partner programme at the heart of our business for the past 30 years.

What do we mean by partner? In our view it is pretty simple: it’s a trusted relationship that benefits both sides, and in the ideal scenario, leads to 1+1 equaling 3. We are stronger working together than either of us could be on our own. When we win, you win.

We made a strategic decision many years ago that our channel partners would be the main interface to our worldwide end user customer base. As such, our channel partners are undoubtedly the lifeblood of our business and we invest significant time, money and resource into supporting our channels partners and forging successful win-win business partnerships.

2015 represented the 10 year anniversary of the Axis Academy, an unparalleled education programme which has trained over 50,000 channel partners across the globe. Coupled with a long history of “industry firsts” such as the first HDTV Network Camera, the first Thermal Network camera and our award winning Lightfinder technology, Axis have remained committed to providing leading edge network video solutions that our partners can benefit from and provide best in class solutions for their customers.

Underpinning this commitment to our channel partners, has always been a “röd tråd” (a Swedish expression literally meaning “red thread”) of consistently promoting open standards, driving excellence and strengthening our partners’ competitiveness. The term “red thread” actually originates from the Greek mythology where king Theseus found his way out of Minotaur’s labyrinth by following a “red thread”.

You are probably wondering what relevance this last statement has to the video surveillance industry? The link is to the myriad of truly innovative third party technology solutions that complement Axis Network Cameras, currently spanning over 1500 companies across the globe and representing the most comprehensive technology alliance program in the industry As our channel partners have often expressed that it can be difficult to navigate through this labyrinth of technology solutions, Axis Northern Europe are hosting a partner showcase event to promote these best of breed solutions, with two events scheduled in November to take place in the UK and Sweden.

Inside this issue you will find an overview of the 37 innovative partners who will be joining us at our showcase event, possibly the largest single event Axis have ever hosted to promote best of breed solutions under one roof. It represents a unique opportunity to engage with some of the most innovative technology companies in the security industry, spanning a wide variety of industry segments and a very diverse set of applications spanning security and business optimization.

At Axis we are very proud of the huge variety of applications and services that complement our market leading security products. However we also understand it can be challenging in a fast moving world to keep up to date on new technology, to enable our partners to be flexible and responsive to new business opportunities.

So if you can find the time I would encourage you to come along to our technology partner showcase events and spend some time learning about the huge breadth of opportunities available to you as a partner of Axis. After all, great partnerships are built on a foundation of win-win relationships that deliver real value to customers, something which has been at the core of the success Axis has achieved in its 30 years.

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AXIS F34 Surveillance SystemAXIS F34 Surveillance System is an easy-to-install, highly discreet four-camera surveillance sys-tem that is ideal for small stores and offices. This solution comes with all the necessary hardware and software for a complete and integrated remote video monitoring and management system.

AXIS F34 Surveillance System includes one AXIS F34 Main Unit with an exter-nal power supply and four thumb-sized AXIS F1004 Sensor Units that can be discreetly recessed- or surface-mount-ed on ceilings and walls using the included accessories. Also supplied are two AXIS Surveillance microSDXC Card 64 GB (with SD card adaptors) that are specifical-ly engineered to handle continuous over-writing for lasting performance.

The cards are compatible with AXIS F34 Main Unit’s built-in SD card slots for local storage of recordings and enable the sys-tem to run independently without the need for an external PC or a recording device for day-to-day operation.

Another important component of the system is the use of the freely down-load-able video management software, AXIS Camera Companion 3.10, for easy and secure remote monitoring and management from any device with the software application.

The system operates efficiently with two Axis 64 GB cards that allow one to two week worth of video recording to be retained before overwriting takes place.

Recording and storage are optimized, thanks to smart programs and technologies in AXIS F34 Main Unit and AXIS Camera Companion 3.10 that enable:

> Automatic configuration of AXIS F34 Main Unit for recording based on video motion detection> Support for Video Motion Detection 3, a video analytic program that has a false alarm filter to ignore motion such as swaying trees and small animals so that it can reliably detect moving objects of interest> Axis’ Zipstream technology, a more efficient implementation of the H.264 video encoder that can lower band width and storage use by an average of 50% or more for many surveillance scenarios

PRODUCT & TECHNOLOGY UPDATE

Watch the video on AXIS F Series: www.youtube.com/watch?v=G-MWGpzv1t8

Features > Flexible, rugged,

discreet design> 1-channel AXIS F41

with Wide Dynamic

Range – Forensic

Capture> 4-channel AXIS F44

for multi-view surveillance> Choice of standard,

varifocal, pinhole

and fisheye lenses

> Two-way audio> Input/output ports

for external devices

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AXIS P5514/-E & P5515/-E Network Cameras

Axis HDTV PTZ dome IP cameras have now been expanded with competitively priced entry-level models. The new camera models in the successful AXIS P55 Series offer HDTV image quality, improved light sensitivity and increased video analytics performance. Following the product launches of AXIS P56, AXIS Q61 and AXIS V59 PTZ Dome Network Cameras earlier this year, Axis has updated its entire mid-range and high-end portfolio of pan, tilt and zoom network cameras.

AXIS P5514 and AXIS P5515 are indoor cameras suitable for monitoring audito-riums, shopping malls and hotel recep-tions. AXIS P5514-E and AXIS P5515-E are outdoor versions, perfect for surveillance of small outdoor areas such as school-yards and parking lots.

AXIS P5514 is ideal for indoor video surveillance applications such as small industries, shopping malls and hotel receptions. It is an HDTV 720p camera with 12x optical zoom, and with IP51 protection against dust. The AXIS P5515 model offers the same zoom performance and dust protection but features HDTV 1080p resolution for even more image detail.

AXIS P5514-E is an IP66-protected outdoor camera that is resistant to water, wind and snow. Its HDTV 720p resolution and 12x zoom makes it perfect for monitoring small outdoor areas such as schoolyards, parking lots, car dealerships and more. The HDTV 1080p version, AXIS P5515-E, offers a higher resolution as well as 12x zoom and IP66 protection, making it resilient against conditions in tough environments.

Compared to previous generations of the cameras, the new AXIS P55 network camera models provide increased ana-lytics performance. Built-in intelligent functionalities include audio detection and Advanced Gatekeeper, allowing the cameras to detect an object in a speci-fied area and zoom in on it. With their support for AXIS Camera Application Platform (ACAP), other video analytics applications can be easily downloaded to the cameras.

Visit the product page: www.axis.com/products/axis-p55-series

Features > Excellent video quality in HDTV 720p/D1 resolution> Day and night functionality> H.264 compression> Fast pan/tilt and powerful zoom> 360° panoramic view w/ Panopsis technology (AXIS P5544)> Intelligent video including Advanced Gatekeeper> Power over Ethernet (IEEE 802.3af) > PoE+ (IEEE 802.3at)

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AXIS Q17 Series Fixed Network Cameras

AXIS Q1775 and AXIS Q1775-E Fixed Network Cameras feature 10x optical zoom and auto focus as well as WDR – Dynamic Capture. The network cameras are ideal for video surveillance installations that require coverage of great distances for wide overview while also capturing image detail for identification. The cameras cover great distances, providing both wide overviews and detailed images for identification purposes.

In addition, AXIS Q1775 and AXIS Q1775-E offer HDTV 1080p resolution, improved light sensitivity, day and night functionality and progressive output for exceptional quality images even of fast moving objects. Moreover, the cameras feature excellent CD-quality two-way audio in 48 kHz for high quality recordings and are perfect for audio analytics.

The outdoor-ready AXIS Q1775-E is designed for security installations on buildings for monitoring entrances, exits and perimeters, and for pole mounting for video surveillance of parking lots or general city surveillance purposes.

Axis’ Arctic Temperature Control allows the IP66, IK10 and NEMA 4X-rated AXIS Q1775-E to operate at temperatures as low as -40 °C (-40 °F).

AXIS Q1775 and AXIS Q1775-E offer motion detection, active tampering alarm, shock detection and Gatekeeper functionality (guarding a gate and zooming in on detected objects).

They deliver multiple individually configu-rable H.264 and Motion JPEG video streams at full frame rate and offer edge recording for optional on-camera storage of video footage. The cameras also support intel-ligent video applications, such as people counting, and AXIS Camera Application Platform and AXIS Video Hosting System, as well as open programming interfaces for software integration, including ONVIF.

Features > HDTV image quality

> Zoom and autofocus

> Power over Ethernet

> Intelligent video

capabilities

Visit the product page: www.axis.com/products/axis-q17-series

”Often incidents start with an unusual sound. This can be a scream, an explosion or gunshot. Sounds are not detected by video analytics - but they are by audio analytics. AXIS Q1775/-E offer high-quality audio functionality for a variety of audio analytics applications from Axis partners.”

Daren Lang, Regional Manager for Business Development

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XF40-Q1765 Explosion Protected Fixed and XP40-Q1765 Explosion Protected PTZ Network Cameras

The cameras feature stainless steel hous-ings and offer amongst others full HDTV resolution image quality. They are ideally suited for video surveillance monitoring of onshore, offshore, marine, and heavy industrial environments, such as the oil and gas industry, as well as dusty environments, such as paper and textile industries.

XF40-Q1765 Explosion Protected Fixed Network Camera and XP40-Q1765 Explo-sion Protected PTZ Network Camera both feature a 316L stainless steel housing certified for hazardous areas according to amongst others ATEX, IECEx and cLCus.

The housings are manufactured and certified by Oxalis Group Ltd in the UK (www.theoxalisgroup.co.uk/), a specialist provider of communications and security solutions for hazardous areas, and fitted with customized AXIS Q1765-LE Network Cameras.

The cameras are designed not to cause an explosion. Their housings prevent any inside spark or explosion from escaping and igniting gases or dust in the surrounding air. The cameras can also be equipped with certified, explosion protected accessories, such as wall mounts, pole top brackets and a pressurized washer tank.

They provide superb image quality and color fidelity, as well as a high level of flexible integration with other equipment, such as access control and fire alarms. They offer flexible remote accessibility, using any existing IP-based networks. XP40-Q1765 also offers continuous 360° pan-tilt.

Read the press release: www.axis.com/press-center/press-release/4042

Features Explosion protection housing is available for AXIS Q1765-LE: > 18x optical zoom and autofocus> Built-in IR illumination> HDTV 1080p and H.264> IP66- and NEMA 4X-rated for outdoor use> Axis’ unique Corridor Format

> Slim, bullet-style design

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An addition to the popular AXIS M30 Series is the new AXIS M3037-PVE Network Camera – a vandal-resistant, day/night fixed mini dome that offers panoramic views and echo-free two-way audio communication with built-in microphone and speaker.

The new AXIS M3037-PVE provides multi-megapixel image quality in versatile panoramic views, including a 360° ceiling view, a 270° corner view, or a 180° view from a wall-mounted position. The compact camera is factory-focused and powered using Power over Ethernet (PoE), making its installation quick and reliable. The new camera is ideally suited for installations where audio communication is needed, such as at the entrance of a hotel, boutique, restaurant or office building.

AXIS M3037-PVE supports Session Initiation Protocol (SIP) for IP phone system integration, allowing operators and persons in the proximity of the camera to communicate with each other, via the IP phone system.

Furthermore, the camera supports AXIS Camera Application Platform (ACAP) and AXIS Video Hosting System, as well as open programming interfaces for software integration, including VAPIX and ONVIF.

Visit the product page: www.axis.com/products/axis-m30-series

AXIS M3037-PVE Network Camera

Features > Affordably priced

fixed mini domes for

indoor/outdoor use

> Compact, vandal-

resistant and outdoor-ready > Wide angle and

360°/180° panoramic views

> HDTV video quality

> Easy, flexible installation on wall

or ceiling> Edge storage

360°, 270° or 180° panoramic surveillance, outdoor ready day and night camera with advanced audio and easy installation.

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Video encoders

Network cameras

Physical access control

Axis offers a wide portfolio of intelligent security solutions:

Innovating for a

smarter,safer world.

Audio and accessories

Video management software

Network video recorders

Visit www.axis.com

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OUT OF THE BOX

Axis end-to-end solutions - Professional surveillance and security for mid-size systemsBy Matthew Meade, Regional Sales Engineer

System components

Site and system management Input and output integrationAXIS P8221

Security analyticsBusiness analytics

AXIS Camera StationAXIS S10 Series

AXIS C3003-E

AXIS A1001

AXIS A8004-E

Access control

Visitor management

Network cameras

Voice challenge and alert

AXIS Camera Station is the ideal solution to meet the needs for efficient surveillance of small and mid-sized installations, such as retail shops, hotels, schools and manufacturing sites – a proven solution with more than 50,000 installations worldwide. It is designed to perfectly match Axis’ wide range of network products and product features to optimize system reliability and maximise system capability.

AXIS Camera Station is developed with a focus on ease of use and intuitive operation, ensuring that anyone can effectively manage incidents and quickly export high definition evidence. AXIS Camera Station allows the user to add useful functionality such as AXIS A8004-VE Network Video Door Station for audio visual identification and remote entry control, as well as interaction with AXIS A1001 Network Door Controller for access control. AXIS C3003-E Network Horn Speaker can also be integrated to enable an operator to remotely address people and deter unwanted activity.

What features can an Axis end-to-end solution provide?> Easy and intuitive operation> Visual awareness of site activites> Alarm management and audit trails> Secure doors and control who enters the building> Communicate with visitors and manage their entry> Voice communication and the ability to broadcast messages> Provide business intelligence with the use of analytics

Out-of-the box ready recordingsolutionsAXIS Camera Station S10 Recorder Series comprises a range of network video recorders for reliable high-definition surveillance. AXIS S10 Recorders are preloaded with all necessary software including licenses and are preconfigured to minimize installation time. Completed with monitors, cameras and other devices from Axis’ wide product portfolio, they form a plug and play solution for mid-sized installations where active surveillance is needed.

You can either opt for one of our out-of-the-box systems with optimized hardware and software, or build your system using our software together with standard PC and servers. A setup wizard with automatic camera discovery guides you through the setup process. This allows the video system to be up and running within minutes. Event configuration is simplified to four steps and can be used to reduce the number of recordings, interact with Axis devices and alert operators about important events. AXIS P8221 Network I/O Audio Module can be used to integrate with other third party devices.

What benefits can an installer of an Axis end-to-end solution receive? > Easy procurement, all system components from one company> Training costs reduced as there is a common configuration approach> Flexible cause and effect between devices> Easier to configure and maintain devices via the network> On-site hardware support for AXIS S10 Recorders

Axis solutions are easy to use and install, and they’re designed to work perfectly for schools, retail, manufacturing sites and other mid-size installations.

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Let us clarify - What is an Axis ADP and an Axis TPP?The Axis ADP Program (Application Development Program) has been running for 15 years and is designed to help software vendors streamline their software integration offerings. The Axis TPP (Technology Partner Program) is designed to help hardware vendors connect video to network infrastructures for optimized end-to-end performance. Globally there are around 3000 partners and in the Northern Europe Region we have over 200 partners based in the UK and the Nordic Countries. Why do you host a specific Partner Showcase Days event?The ADP/TPP programs enable Axis to look at solutions we can provide together to meet the challenges of the different segments in the market place to meet end user needs. But with so many partners and solutions it’s not always easy to find the right one. So the Partner Showcase Days with Axis Northern Europe addresses this.

At the Partner Showcase Days you will see more of our partner eco system than ever before, helping you understand how our partners, not only enhance offerings to clients , but also provide best of breed solutions to meet end user’s needs, helping them be more efficient, effective, simplify installations and reduce costs - and add value to video. You will be able to see more Axis software and hardware partners showcasing intelligent and versatile solutions helping you to gain knowledge of what can be achieved with Axis products and partner applications.

Who should come?With more of our ecosystem under one roof it gives system integrators, consultants and end users an opportunity to see how Axis and the ADP and TPP partners can provide solutions to meet their surveillance and business requirements. In short anyone working with system integration, system design or having a need for a specific security solution will benefit from visiting the showcase day.

When is the event taking place and where? The Partner Showcase Days events are over two days in two countries within Northern Europe - day 1 in Sopwell House, St Albans, Hertfordshire, UK and day 2 at Axis HQ, Lund, Sweden.

The dates are: 24 November 2015, UK and 26 November 2015, Sweden, Lund

The format will be an informal drop-in day starting at 10 am and finishing around 4 pm. You will have the chance to meet and discuss solutions from our partners and from Axis. We will have over 35 partners showing solutions covering multiple applications so there will be something for everyone and an exclusive chance to get a full understanding of our partner offerings as well as Axis end-to-end solutions.

PARTNER SHOWCASE DAYS

Hello Doug Adams! Tell us more about thePartner Showcase Days!37 leading companies join Axis for innovative industry showcase events.

”Axis technology takes us forward - our partnerships make us lead the way.”

Doug Adams, Business Development Manager, ADP/TPP

Register for the event here: www.axis.com/events/ne-adp-days/

37 Axis partners showcased!Agent Vi, Aimetis, Avaya, BCD Video, Buffalo Technology, Cathexis EU, Cognimatics, Digital Barriers, Entelec, Everseen, Facit Data Systems, Faltcom, Genetec, Icomera, Icomply, Infobric, Innoware, IPS, Milestone, Mirasys, Nedap, Optex, Qognify, P3R Lab, Prism, Raytec, Razberi Technologies, SeeTec, Secure Logiq, Sound Intelligence, Thinking Space, Veracity, Vizualize, Wavestore, Western Digital, Xtralis, Zenitel

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Let us introduce you!Over 35 of our partners will be exhibiting at the showcase days, find out who you can meet here!

Business management applicationsCognimatics - Develops and markets smart edge-based analytics for information needs like people counting, queue measurement and location occupancy. The solutions are 100% embedded in the camera.

Everseen - Provides leading edge video analytics software for the detecton of eroding activity at the retail point of sale.

FACIT - Develops the latest in retail analytics. Facit systems are simply deployed and ready-to-run “out of the box” over your current camera infrastructure.

Prism - A platform for video compression and analysis that transforms ordinary cameras into smart sensors that are easier to manage and deliver more insights.

Visualize - The leader in real time shopper insights for bricks and mortar retail.

Hardware and technology solutions

Raytec - The world-leading manufacturer of infra-red and white light LED illuminators for security and safety critical applications.

Thinking Space - Design and build bespoke technical furniture for control room environments. Supplying furniture to the security, transport, air traffic, broadcast, and plant and process industries across the globe.

Zenitel - The UK subsidiary of the global leader in the manufacture of IP and traditional analogue intercom, help points and public address solutions.

Physical access control solutions

Entelec - Software company specializing in the development and implementation of system integration solutions for the efficient management of all the technical, safety and security systems within buildings.EyeSpyFX - Specialist app development company building security camera and access control apps. Customers include Axis Communications, TYCO IS, Stanley and many other leading camera and access control companies.

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Physical access control solutions (continued)Infobric - Improves the safety, security and sustainability of construction sites by enabling site managers to control and monitor their people, plant and power, through the cloud-based software package Infobric Ease (showcasing only in the UK).Nedap - and Axis build on years of cooperation. What started with the integration of Axis cameras into the AEOS Security Management Platform has now become full integration including access control.

Security applicationsAgent Vi - The leading global provider of open architecture, video analytics software. The video analytics solutions offered by Agent Vi extend from real-time video analysis and alerts to video search and business intelligence applications.

Digital Barriers - Provides advanced surveillance technologies to organisations in the critical infrastructure, defence, law enforcement, transportation and natural resources sectors.

InnoWare - Developer of InnoEdge, an embedded LPR engine that has been specifically developed for compliance with Axis’ ACAP program (showcasing only in the UK).

IPS - Intelligent Video Analytics - Founded in 1965, a German manufacturer of sophisticated video products. Since the acquisition by Securiton GmbH in 2006, IPS has been managed as an independent business unit. In recent years, IPS has been developing its latest generation of IP-based software solutions for video analytics and management.

Optex - Leading sensor manufacturer for over 30 years, provides high performance detection and video analytics systems for security, safety and business applications.

P3R Lab - Product and consultancy company specialized in advanced algorithm and software development. The company both develops its own products and provides services to external companies.

Sound Intelligence - Advanced audio analytics is a high-tech application that raises alerts at the precise moment specific acoustic events happen. The product is based on patented sound detection and analysis software that isolates specific sound patterns from the overall ambient sound spectrum like aggression, gunshots and breaking glass.

Transmission and storage solutions

Avaya - Fabric-based networking solutions help simplify and accelerate the deployment of business-critical applications and services.


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Transmission and storage solutions (continued)

BCDVideo - An industry leader in the manufacturing of high-performance IP video storage solutions.

Buffalo - Global manufacturer of innovative storage, multimedia, and wireless networking products for the home and business.

Faltcom - Experts in bridging distances. Smart systems enable machines to communicate with each other from one location on the planet to another. Their solutions not only help customers save money, but also contribute to a better environment.Icomera - The Connected Journey is a revolution in transport powered by a new generation of digital infrastructure. Icomera are helping power The Connected Journey with high-performance wireless Internet connectivity and a range of services that run seamlessly through the connectivity.Razberi - Developed the award-winning ServerSwitch unit to be the perfect platform for the deployment of IP video surveillance systems. The unit incorporates a powerful server, onboard storage and a PoE-managed network switch, all housed in a convenient and compact IU form factor.Secure Logiq - Company ethos is based on four core principles: to provide the fastest performance, the biggest storage, the most resiliance and the best value in HD processing and storage technology.Veracity - Founded in 2005 and based in Scotland, New Jersey and Texas. Veracity manufactures ground-breaking IP network transmission, storage and direct-to-storage products, including the world’s only SFSTM system specifically designed for video surveillance storage.

Western Digital - Long-time innovator and storage industry leader. As a storage technology pacesetter, the company produces reliable, high-performance hard disk drives.

Video management software companies

Aimetis - Software company offering integrated intelligent video management solutions for security surveillance and business intelligence applications.

CathexisVision - Electronic and software systems development and manufacturing company, specialising in video surveillance solutions for the international market.

Genetec - Pioneer in the physical security and public safety industry and a global provider of world-class IP license plate recognition (LPR), video surveillance and access control solutions to markets such as transportation, education, retail, gaming, government and more.

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Video management software companies (continued)Icomply - Industry-leading developer of complex, scalable, open platform, fully integrated security and facility management software solutions for the control rooom environment (showcasing only in the UK).

Milestone - Global industry leader in open platform IP video management software, founded in 1998 and now operating as a stand-alone company in the Canon Group.

Mirasys - One of the leading suppliers of open platform video management systems. Mirasys surveillance systems are used for loss prevention, perimeter protection and building management.

Qognify - formally NICE, develops video management systems to enhance operational intelligence and efficiency and allow organisations to handle complex, multi-stakeholder incidents in information-rich environments.

SeeTec - One of the leading vendors of video management software in Europe. Since the year 2000, SeeTec has been developing and distributing software solutions for security applications.

Wavestore - Global leader in innovative digital video recording and data management solutions, and the number one British provider of video management software

Xtralis - Leading global provider of powerful solutions for the early and reliable detection and remote visual verification of fire, gas and security threats. Xtralis technologies prevent disasters by giving users time to respond before life, critical infrastructure or business continuity is compromised. Xtralis protects high-value and irreplaceable assets around the world.

Join Axis Communications and 35 of the most innovative companies in the network video industry and find out what solutions, technologies and products are available today to help you grow your business!

Register now! www.axis.com/events/ne-adp-days/registration

Axis Partner Showcase 2015

Meet the leading expertsin network video.

November 24, 2015

Sopwell House, St. Albans, UK

November 26, 2015

Axis HQ, Lund, Sweden


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SUSTAINABILITY

Making IP camera technology work within the Rotakin standardThe Rotakin standard is a familiar bench-mark for the surveillance industry in the UK. Originally developed by the Home Office in 1989, it belonged to an era of CCTV systems and combined a measure of camera coverage and a detection efficiency test.

As the IP surveillance market grew, the European standard was changed in 2013 to take in megapixels per metre to allow for direct comparison between analogue and IP systems.

But the even new standard was not an across-the-board panacea. There are diffi-culties in adopting the new IP standards in specific environments, manufacturers and system integrators have been challenged when trying to adhere to a standard that aims to get an image to a specific screen height showing live detail, rather than evidence for use at a later date.

So how do we tackle the challenge of making an IP surveillance system work within a standard based around analogue technology?

We spoke to Steven Kenny, Business Development Manager for the A&E programme, UK and Ireland, and author of a new white paper on the subject:

So, Steven, why is this important now?“The simple answer is that according to the highly respected IHS report, all the predictions are that IP cameras are going to start to outsell analogue cameras so we need to look at ways to make IP surveillance work within a standard based around an analogue technology.”

What is the actual problem with the measure?“Many systems use analytics to ‘spot’ objects and people within the camera’s field of view. These alerts go directly to a human operator’s screen for visual confirmation. Because of technology advances, the systems can spot things at a greater distance and in more challenging conditions than ever before.

“But that advancement can then deliver an image which is too small for the op-erator to be able to verify under the stan-dard guidelines. The solution has been to increase the number of cameras watching a zone and shorten the detection zone to make sure the ‘spotted’ event fills the op-erator’s screen to the required minimum recognition size. It’s a complete waste of the cost-saving benefits that higher mega pixel cameras and longer detection zones can deliver. It’s like tying your hands be-hind your back.”

What’s the Axis solution?Axis has developed a specialist function called View Areas in its range of some of its higher mega pixel cameras. They allow individual cropped areas of the image to be streamed from the camera as a single virtual camera and they can be independently viewed and recorded by the video management system.

This multi-streaming, combined with dif-ferent automatic detection zones within a camera’s field of view, allows for the viewing of a specific cropped area of the scene of an event which means fast and accurate visual verification.

”The Rotakin White Paper has been written to address the chal-lenges to specifiers and installers that have been asked to adhere to a percentage of screen height. Other aspects should be also be considered in-line with the standards that sit outside of this document.”

Steven Kenny, Business Development Manager, A&E Programme, UK & Ireland

Download the full white paper:www.axis.com/events/rotakinwp

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What does this system require?To meet the standard there are a number of hardware and software technologies that are required. They are;

> Axis camera with multi-mega pixel sensor and multiple View-Area functionality.

> Video management system that supports the Axis View Areas as independent video channels.

> Automatic detection analytic that allows for multiple, independent detection zones.

> Video Management System that is fully integrated with the chosen analytic or camera so that the different detection zone events can be independently seen and event configured accordingly.

> Video management system that supports automatic camera pop-up on Alarm event.

Steven added: “It’s a smart way through the challenge presented by the standard and overall has the ability to deliver a solution with fewer cameras all work-ing to their optimal potential and faster verification and ultimately, action.”

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Survey shows public transport operators expand use of real-time surveillance and video analytics for enhanced security.Video surveillance is a very common tech-nology used in public transport, especially for security purposes. UITP, the Interna-tional Association of Public Transport, together with industry expert Axis Com-munications, conducted a survey among public transport organisations to get an understanding of video surveillance in public transport, particularly for security.

The survey reveals that operators world-wide are continuing to invest in leading edge security technology, with the major-ity interested in adopting more widespread use of real-time surveillance and advanced video analytics to better protect their passengers, equipment and installations.

97% of survey respondents have already installed security cameras. This indicates not only a very strong installed base but also that public transport operators are convinced of the baseline value that video surveillance offers their organizations. The vast majority of respondents reported that video surveillance systems help increase the actual and perceived security among passengers and staff, as well as minimize, deter and manage various types of crime and vandalism.

The survey also revealed that public transport staff is generally very positive towards the use of video surveillance with more than 83% indicating posi-tive or neutral reactions, especially when usage of the system is well communicated to staff.

Some responders do not gather staff or passenger feedback, but from those that do, no responder reported a negative reaction from staff or passengers.

The use of video surveillance within pub-lic transport is no longer only a matter of incident evidence, even if the vast major-ity of respondents (86%) find this forensic element the most valuable concrete use. Real-time detection of incidents also scored highly in terms of potential value (72%), indicating this is a trend to come. Already today, 42% of respondents can share live video with other parties such as police or other authorities, and 50+% plan on using real-time video surveillance in “rolling stock” (moving vehicles vs. just in static locations). This underlines the value of real-time video surveillance monitor-ing across all areas of a public transport system.

The survey also evaluated awareness, present usage and future interest in video analytics. The majority of respondents is aware of video detection analytics for intrusion, perimeter breach, fire & smoke and rail track access, with actual usage already between 10-20%. Future inter-est is high with approximately half of the respondents having indicated that they are interested in using these video analyt-ics applications moving forward. Graffiti behaviour detection was a further appli-cation which sparked the interest of over half the respondents.

“The survey results show that many public transport operators utilize video surveil-lance for more than just recorded evidence after incidents have occurred. The real-time possibilities offered by modern IP vid-eo systems are increasingly being used to efficiently manage incidents as and when they occur,” said Lucas Young, Regional Business Development Manager Trans-portation, Axis Communications. “There is also more and more awareness for video analytics and how this can support daily operations to increase safety and security for both passengers and staff.”

“Ensuring citizens around the world get to school or work safely every day is the number one priority for the public trans-port industry. Video surveillance is a key tool to support staff and help public transport operators achieve this aim,” said Alain Flausch, Secretary General, UITP.

Download the survey white paper: www.axis.com/files/whitepaper/survey_UITP_public_transport_en_1506.pdf

TRANSPORTATION SURVEY

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RETAIL SURVEY

Retailers want covert CCTV and mobile access to footage, according to new reportCenter for Retail Research report reveals key drivers and trends in CCTV in retail survey released recently.

Andy Martin, Regional BDM Retail

According to the latest annual Centre for Retail Research (CRR) survey into the use of CCTV in retail – commissioned by Axis Communications, the global market leader in network video – 70% of retailers want to introduce covert CCTV and 66% are planning to move to mobile data access in the near future.

The report, which was carried out in July and August of this year (2015), showed that 58.5% of retailers currently use covert CCTV but that 70.1% of those not using covert CCTV, want to start using it in the future and that only 17.6% of retailers are currently able to access live recorded footage but 66% aspire to use mobile access.

The study sharply highlighted the industry’s increasing reliance on CCTV to control stock loss and a demand amongst retailers for higher image quality, even more reliable systems and easy and flexible access to images. A significant 82.7% of retailers said that CCTV reduces losses and 29.7% of retailers are now using fraud analytics to help improve their security with 58.7% planning to in the future.

Andy Martin, Business Development Manager Retail, Northern Europe for Axis said: “The clear and demonstrable return on investment through shrinkage reduction is a huge driving force for IP CCTV implementation. But retailers are not content with just that – they want even higher quality images that they can access easily through mobile technology, and in 29.7% of cases, they want better customer insights such as age and gender analytics and other IP applications such as people counting, queue management and dwell time.”

The report also revealed there is still a 66% majority of the market that is operating on analogue technology giving installers and integrators a strong opportunity to create awareness amongst retailers of the benefits of IP technology.

Andy said “Yes IP is increasing and we saw that trend clearly last year and this, particularly among bigger organisations - 62.7% of retailer chains that have adopted IP have 100 stores or more. But there is still a community of retailers who have yet to be convinced of the true potential of IP technology. We are working hard with our channel partners to bridge that gap and provide the best advice about the products and solutions that are already delivering excellent results for many retailers.”

According to the survey UK retailers are amongst the most likely to adopt IP with 58% saying they are likely to compared to the survey average of 52.7% saying they are likely to. IP systems on average have 21 cameras compared to analogue with 10.3 cameras per system.

Interest in cloud storage has increased by 30% and pubic view monitors are being used mainly to deter crime in 51.4% of cases with 21.8% of retailers placing them only at store entrances.

The ‘CCTV in Retail’ survey was commis-sioned by global market leader in network video, Axis Communications and was run in conjunction with the Centre for Retail Research in Nottingham. Now in its fifth year, it surveyed 2,200 retailers both large and small from a wide variety of sectors and attracted 664 responses from retail-ers in the UK, Ireland, Denmark, Finland, Norway and Sweden.

The research was carried out by the CRR between July and August 2015 and fol-lows similar Axis-commissioned surveys in 2014, 2013, 2012 and 2010.

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Modern technology takes elite athletes over the finish lineTrack and field athletes train more effectively with the help of intelligent camera systems from Axis Communications and Spiideo.

MissionMany athletes need to be able to analyze their movements in order to identify where their training should be focused to achieve their dream results. This can be done with a regular handheld camera, but this method has a number of limitations. Spiideo, an Axis partner, has developed a solution that makes it possible for athletes and their coaches to record movements in real time, and then immediately view and analyze the sequences on a mobile device, without having to worry about handling the camera, starting the recording, or inserting and removing a memory card.

SolutionThe solution consists of AXIS V59 PTZ Network Cameras, which have a smooth and flexible PTZ function, and the intelligent Spiideo app, which is integrated in the camera via the ACAP (Axis Camera Application Platform) interface. The user downloads the Spiideo app to their iPad or iPhone via the App Store. The intelligent AXIS V59 PTZ Network Camera will then start recording when the athlete crosses a predefined line. This means that you can record the sequence of the training that you want to analyze without having to deal with unwanted footage in the recording. The video is stored on the mobile device, where you can then study it at normal speed or in slow motion.

ResultThe solution is easy to install and simple to use. The image quality is high definition and additional imaging can even be applied to enhance the analytical value of the footage. At present, systems are up and running in Gothenburg and Lund. Famous track and field stars and coaches, like Linus Thörnblad (who brought home medals for the high jump in several major championships), are currently using the system with great success.

Analysis on mobile devicesIt’s no secret that track and field athletes have a great need to analyze their movements in order to improve their results. A common method is for the coach to film the athlete with a handheld camera during training. However, this method has its shortcomings because it draws the coach’s focus away from the athlete and puts it more on handling the camera. In addition, some athletes don’t have a coach at their disposal and must instead find a way to film their movements during training on their own. By combining Axis network cameras with Spiideo’s analysis app, a solution has now been developed that makes it possible for athletes and their coaches to film movements in real time, and then immediately view and analyze the sequences on a mobile device. The user simply downloads an app from the App Store to their iPad or iPhone.

Quick recording capabilitiesAXIS V59 Network Camera is designed for audio and video broadcasting. The cameras have HDTV resolution up to 1080 p with 60 images per second; pan, tilt and zoom; high-quality audio; and powerful 30x zoom. A smooth and responsive PTZ feature (pan, tilt and zoom) makes the camera suitable for applications where quick recording capabilities are required. The camera also supports the AXIS Camera Application Platform (ACAP), which means that an analysis program like Spiideo can be uploaded to the camera and does not have to be run on a separate server.

Save or share the resultsSpiideo has installed a number of these systems across Sweden. The simple and easy-to-use system comprises a network, cables, cameras and the Spiideo analysis app, as well as configuration of the system according to the user’s wishes.

Via an iPad or iPhone, the users – athletes and coaches – can then select their discipline (high jump, running, javelin, etc.). The camera will then focus on the start position and follow the athlete through the race, the jump or the throw. Afterwards, the athlete can immediately study their performance, run the footage in slow motion, run it back, and zoom in and then return to training to work on the issues identified. The sequences are also saved on the mobile device and can even be shared via social media.

Read the full case study: www.axis.com/customer-story/4030

www.spiideo.com

”We track and field athletes use the Spiideo system regularly. It’s simple and flexible, and gives me exactly the kind of feedback I need after a high jump, for exam-ple. The images from the camera are also really good. I see only benefits to using Spiideo. It helps us athletes get better and better.”

Linus Thörnblad, track & field star

CASE STORY

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Certified.Get a powerful advantage in the fast-moving market of security surveillance. With the Axis Certification Program, you get a worldwide confirmation of your competence and an assurance that you’ll always be at the forefront of the industry.

Axis Certification Program – Master your knowledge. Visit www.axis.com/certification

Expertise verified.

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Axis Communications’ Academy - Empowering knowledgeThis year Axis Communications’ Academy is celebrating ten years, a training initiative that since its inception in 2005 has helped more than 3000 partners in the UK, Ireland, Denmark, Finland, Norway and Sweden to strengthen their network video knowledge and offerings.

Today, ten years later, we can state that it was the correct assessment. Network video accounts for almost 50 percent of all new installations of video surveillance globally, and Axis has strengthened its leading posi-tion in a market.

All training is developed within the frame-work of Axis Communications’ Academy and carried out by Axis’ own trainers. As a result of this commitment to knowledge and learning, Axis Communications’ Acad-emy has developed into a complete, multi-lingual and global knowledge center with an offering that meets needs at every level among partners around the world. And this trend is continuing.

“As a complete novice in the security industry I joined my first Axis Communications’ Acad-emy class, three weeks after my first working day. My expecta-tions were set on learning how a network camera worked, but after the two days course I had learnt so much more. The course was as much about gen-eral network technology, design and implementation of network camera systems as it was about Axis products. I strongly believe that the majority of the Academy participants today have realised the same things that I did. The course will give you knowledge beyond products. It will teach you everything from how to configure and get the best possible picture from a camera to what questions to ask a customer in order to design the best suitable security system. One of the key strengths with the Academy is that there is something for every participant, despite pre-knowledge level and regardless of if you are working in the security or the IT industry.”

Markus Lai, Regional Manager Sales engineers and trainers

Meet our trainers - Sonny, Mike and Frida

TRAINING

Axis Communications’

Academy

Axis Communications’

Academy

Sonny Hardarsson“I was teaching high school stu-dents in computer science and mathematics for 15 years before I joined Axis. I love teaching and I love football. Outside work I coach a football team and watch every game, of course.”

Mike Ruck“I have been a product trainer of I.P. Data Networks for seven years and was previously a product manager. Outside of work my interests are mind-mapping, karate, dancing and history.”

Frida Andersson“Before Axis I spent the last 8 years as a Business Analyst and Technical trainer for Microsoft SharePoint. Outside work my main leisure time activity is cross-fit box. I am passionate about sharing my knowledge and love meeting new people”

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TRAINING CALENDAR

Classroom trainingsNetwork Video FundamentalsProfessionals working with system integration and network video design will appreciate this comprehensive course that covers the essentials of network video. These essentials include: Camera instal-lation, optics, image usability, bit rate optimization and video analytics.

Designing Network Video SolutionsProduct selection and camera placement ultimately effect system usability. This course discusses achieving surveillance goals, camera placement, light consider-ations and video analytics. Axis system design tools will be introduced.

AXIS Camera StationThis technical course will give you the skills to successfully deploy and manage AXIS Camera Station.

Register for our courses here Denmark: www.axis.com/academy/dk/Finland: www.axis.com/academy/fi/Norway: www.axis.com/academy/no/Sweden: www.axis.com/academy/se/UK & Ireland: www.axis.com/academy/uk/

Discover our online courses! www.axis.com/academy/web-based.htm

The course calendar is subject to changes. For updated course information please visit our website.

Training Date LocationNetwork Video Fundamentals November 3-4 Watford, UKDesigning Network Video Solutions

November 10 Watford, UK

Network Video Fundamentals November 10-11 Helsinki, FinlandAxis Pre-Certification November 12 Helsinki, FinlandAXIS Camera Station November 17 Manchester, UKNetwork Video Fundamentals November 17-18 Oslo, NorwayAxis Pre-Certification November 18 Manchester, UKAxis Pre-Certification November 19 Oslo, NorwayNetwork Video Fundamentals December 1-2 Gothenburg, SwedenDesigning Network Video Solutions

December 3 Watford, UK

Network Video Fundamentals December 8-9 Watford, UKVideo Management Systems and PhysicalAccess Control

December 9 Lund, Sweden

AXIS Camera Station December 10 Watford, UKNetwork Video Fundamentals December 15-16 Lund, SwedenDesigning Network Video Solutions

December 17 Lund, Sweden

Network Video Fundamentals January 13-14, 2016 Watford, UKNetwork Video Fundamentals February 2-4, 2016 Watford, UKDesigning Network Video Solutions

February 17, 2106 Watford, UK

Network Video Fundamentals March 2-3, 2106 Watford, UKAXIS Camera Station March 16, 2016 Watford, UKAxis Pre-Certification March 17, 2016 Watford, UKVideo Management Systems and Physical Access Control

March 23, 2016 Watford, UK

Network Video Fundamentals April 6-7, 2016 Watford, UKDesigning Network Video Solutions

April 13, 2016 Watford, UK

Network Video Fundamentals May 4-5, 2016 Watford, UKAXIS Camera Station May 11, 2016 Watford, UKNetwork Video Fundamentals June 8-9, 2016 Watford, UKDesigning Network Video Solutions

June 15, 2016 Watford, UK

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NEW TEAM MEMBERS

Axis welcomes...

Katherine Bramwell

Katherine Bramwell joins as a distribution account manager based in Watford. She has over 20 years’ experience in the security and IT sectors and was previously the northern region area sales manager for ADI Global Distribution. At Axis, Katherine will be responsible for managing key Axis distributors and establishing long-term partnerships, helping them with the growth and education of their business.

Mark Eggett

Mark Eggett, also joins Axis as a sales engineer for the South East England region. At Axis he will be working closely with the sales team and helping the channel and partners realise the benefits of Axis products. As a former solutions engineer for Axis partner, Milestone Systems, Mark is highly experienced at helping customers specify the right product for the right solution.

Lucas Young

Lucas is the new BDM for UK & Northern Europe responsible for the various Transport verticals. Having worked in various aspects of security over the past 10+ years, he has gained the majority of his experience in the Maritime sector. His last role gave him an excellent insight into UK Aviation, having been responsible for managing business performance for the security department at London Gatwick Airport.

Veebha Joshi

Veebha joins axis as the new Regional Sales and Marketing Administrator for Northern Europe. She will be working closely with the Academy team, PR specialist and the wider team to ensure all processes are running smoothly. In her previous role, Veebha worked within the Housing sector as a Marketing Assistant. However she has always had a passion for camera technology and was looking for an exciting, new challenge and a step up in her career.

Carl Staël Von Holstein

Carl Stael Von Holstein has been working in the industry for 6 years. He has previously worked as Key Account Manager for one of Axis’s partners, Securitas Direct. He has a comprehensive knowledge of the surveillance industry and Axis product portfolio. “Axis to me is Innovation and quality throughout the entire value chain. I’m looking forward to be a part of a professional team and a part of the exciting future that lies ahead”.

Peter Dempsey

Peter Dempsey joins Axis as a key account managerbased in Dublin. Peter has over 23 years’ experience of the Irish security market and a vast knowledge of network video with a track record of securing and delivering high profile projects for companies such as Panasonic, Greenhills Rainbow Distribution and Gardiner Security. Prior to joining Axis, he was a key account manager for Panasonic, managing distribution and system integrator channels and key product launches.

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EVENTS CALENDAR

Come and meet the Axis Northern Europe team!Below is a selection of the events that Axis will participate in during quarter 4, 2015, and quar-ters 1 & 2 2016. If you are planning to visit any of the below events don’t hesitate to contact us and we will make sure your visit becomes worthwhile.

Event Date Location Description

SECTECH November 11-12 Stockholm, Sweden Scandic Talk Hotel

The meeting point for suppliers, installers, consultants and end user purchasing man-agers within the field of security.

FinnSec November 18-20Helsinki, Finland

Messukeskus Expo & Convention Center

FinnSec gives you a chance to meet the decision makers and professionals face to face in the most important fair of the branch in Finland.

ADP Showcase Days November 24 & 26

UK: Sopwell House, St. Albans

Sweden: Axis HQ, Lund

Leading companies join Axis for innovative industry showcase events.

Transport Security Expo December 2-3 London, UK

Olympia

Transec provides a high-level environment for decision makers and influencers with significant purchasing power.

Retail Business Technology Expo March 9-10, 2016 London, UK

Olympia

RBTE is a must visit event for European retailers who want to keep up to date with all the latest solutions as well as take advantage of the strategic and tactical advice that will be available to help them.

Counter Terror Expo April 19-20, 2016 London, UK

Olympia

Security & Counter Terror Expo (SCTX) is the event for any professional tasked with protecting assets, business, people and nations from terrorism.

IFSEC June 21-23, 2016 London, UK Excel

IFSEC International is the largest event for the security industry, bringing together the entire security buying chain in one place.

26

EVENTS CALENDAR

Axis Regional Connection events - UKAt these events you will be able to meet your local Axis account managers and sales engineers and find out how the many benefits of working with Axis can help you expand your network video business.

Date City Venue

November 5 Reading Madejski Stadium

November 12 Manchester Mottram Hall

November 19 Dublin Aviva Stadium Dublin

February 18, 2016 London Winter Gardens - Canary Wharf

March 10, 2016 Sheffield Magna Science Adventure Centre

March 12, 2016 Edinburgh Edinburgh Conference Centre

April 21, 2016 Bristol Aldwick Conference Centre

Experience

smartervideo surveillance

CLAUDIA COPELANDour Channel Marketing Coordinator welcomes you to our regional connection events!

Register for an event here: www.axis.com/events/regional-connections/

09:00 Registration

09:30Agenda and aims for the day, quick round-the-room introduction and welcome Axis presentation

10:15 Coffee break

10:30 Latest products and technologies

11:15Software: AXIS Camera Companion and AXIS Camera Station

11:45 Physical Access Control solution overview

12:15 Networking lunch and demonstrations

Agenda for the Axis Regional Connection events

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Get all in one.

AXIS F34 Surveillance System It comes with everything needed for a highly discreet, four camera system. But that’s not all. Everything from cameras to storage and video management is fully integrated for optimal installation and use. And with an end-to-end solution from Axis, you can be sure to utilize the latest technologies. Get quality and efficiency to your video surveillance – all-in-one. For all features and to see the solution in action, visit www.axis.com/f34-system

Tablet not included.

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Axis offers intelligent security solutions that enable a smarter, safer world. As the global market leader in network video, Axis is driving the industry by continually launching innovative network products based on an open platform - delivering high value to its customers and carried through a global partner network. Axis has long-term relationships with partners and provides them with knowledge and ground-breaking network products in existing and new markets.

Axis has more than 2,000 dedicated employees in more than 40 countries around the world, supported by a network of over 75,000 partners across 179 countries. Founded in 1984, Axis is a Sweden-based company listed on NASDAQ Stockholm under the ticker AXIS.

For more information about Axis, please visit our website www.axis.com.

©2015 Axis Communications AB. AXIS COMMUNICATIONS, AXIS, ETRAX, ARTPEC and VAPIX are registered trademarks or trademark applications of Axis AB in various jurisdictions. All other company names and products are trademarks or registered trademarks of their respective companies. We reserve the right to introduce modifications without notice.

About Axis Communications

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