AXA AchievementSeptember, 2004

AXA AchievementSeptember, 2004

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Prior to 2001: Important part of the AXA corporate culture

Charitable activities have focused on such subjects as AIDS, Arts Education, After-School Programs and Aging.

Since 2001: Build a long-term, national strategic philanthropy

program to meet both social and business objectives

Ensure the theme reflects who AXA is as a company to be consistent with business profile

Philanthropic Mission

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AXA Achievement: AXA Foundation’s signature philanthropic program

AXA, through AXA Achievement, is one of the nation’s largest corporate providers of college scholarships

500 scholarships = $1.4 million annually

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The Need for AXA Achievement

In 2003-04, tuition at public four-year institutions rose 13% over the preceding year, the largest increase in three decades. [Trends in College Pricing 2003, The College Board]

70% of Americans think that higher education is being priced beyond the income of the average family.[“The Affordability of Higher Education”, Public Agenda for the National Center for Public Policy and Education, 2002]

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Program Elements

AXA Achievementsm Scholarship, in association with U.S. News & World Report

AXA Achievementsm Community Scholarship Program

AXA Family Scholarship

Presenting Sponsor of National Scholarship Month

AXA Day of Service

Advice: Financial Seminars to parents, educators; Advertorials; Presentations at high school events; Online Guidance for accessing sources of financial aid; AXA Financial Internships

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AXA Achiever

AXA Achievers vary by ethnicity, gender, socio-economic level and geography, but have some distinct similarities:

Demonstrated achievement, ambition and dedication

beyond the classroom

Ability to achieve in a college environment

Commitment to succeed

Respect for self, family and community

AXA Achievers achieve conventional feats in unconventional ways.

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AXA Achievers

Quinn NystromBaxter, Minnesota

Daniel AldazLeadville, Colorado

Aminah PhelpsAtlanta, Georgia

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Program Benefits

Positions AXA as one of the nation’s largest corporate scholarship providers

Increases awareness and strengthens relationships with AXA’s current and prospective clients

Offers a spectrum of turnkey opportunities for employees to get involved in local communities

Provides media opportunities nationally and locally

Educates millions of parents, teachers and youth about how to financially prepare for, pay for and succeed in college

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AXA AchievementAXA Achievementsm