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www.bestppt.comAUDIENCE-X.COM 888 545 0009 \ [email protected]
AUDIENCEX brings the full power of Rocket Fuel's data-driven
programmatic marketing solutions to non-enterprise accounts, via
managed service buying.
Through the Rocket Fuel partnership AUDIENCEX can help
businesses and agencies take advantage of tools like Moment
Scoring and Big Data Artificial Intelligence and without the
limitations of minimum spend commitments.
www.bestppt.comAUDIENCE-X.COM 888 545 0009 \ [email protected]
AUDIENCEX AND ROCKET FUEL
For advertisers with complex goals needing intelligent, integrated solutions, our Managed service is your programmatic media arm, piloting
your digital campaign from pixels to projections. We offer strategic plans with clearly defined KPIs and customized reporting, as well as a
dedicated account manager and ad operations manager consistently monitoring and optimizing your campaigns.
The Rocket Fuel Programmatic Marketing Platform learns from each moment of customer interaction to deliver and optimize media spend to
engage, upsell, and retarget consumers across addressable programmatic channels including display, video, mobile, and social—
simultaneously.
www.bestppt.comAUDIENCE-X.COM 888 545 0009 \ [email protected]
GENERATE BETTER OUTCOMES WITH YOUR DIGITAL MARKETING DOLLARS
The Rocket Fuel DSP is the only DSP that was built to harness automation rather
than just provide tools for carrying out campaigns. With most DSPs, users spend
precious hours applying manual optimizations that, even with the most efficient
and savvy humans at the helm, can’t come close to the speed and
sophistication of AI. Often, manual campaigns aren’t much better than
guesswork—and it shows in their performance.
www.bestppt.comAUDIENCE-X.COM 888 545 0009 \ [email protected]
MARKETING TO THE MOMENT
Rocket Fuel is a leading programmatic marketing platform that learns. Their Moment
Scoring™ technology is a real-time calculation on moments of ad influence.
Using artificial intelligence at big data scale, Moment Scoring™ continuously learns from
informative, anonymous data generated about an individual to determine how likely they
are to respond to your ad.
Rocket Fuel’s platform is designed to optimize marketing spend across channels like
display, video, mobile, and social to produce optimal business outcomes. This increases
sales, drives brand equity, and personalizes customer interactions simultaneously across all
addressable programmatic channels
www.bestppt.comAUDIENCE-X.COM 888 545 0009 \ [email protected]
HOW IT WORKS
TARGETINGMESSAGE OPTIMIZATION BASED ON AI
RESULTS
www.bestppt.comAUDIENCE-X.COM 888 545 0009 \ [email protected]
CASE STUDY
Tier 1 Auto Dealer
OBJECTIVE:
Generate awareness and drive conversions, measured by the
following actions:
Payment estimator, dealer locator, request quote, trade-in appraisal,
special offers, brochure confirmation, build and price, compare
vehicles, Reach auto-intenders at scale.
RESULTS:
• Rocket Fuel exceeded client’s eCPA goals by 63%
• Performance has led to incremental budget each quarter, along with the
addition of mobile as a channel for Tier 2 campaigns
• Rocket Fuel was a top performing partner on the campaign
63%
www.bestppt.comAUDIENCE-X.COM 888 545 0009 \ [email protected]
CASE STUDY
ELF (The Movie)
OBJECTIVE:
• Leverage mobile as a channel to promote Broadway show during the
holidays.
• Reach people who spend time in theater districts.
• Efficiently drive engagement among target audiences
STRATEGY:
• Promote Broadway shows over the holidays by leveraging mobile
• Drive engagement efficiently among key audiences
• Create anonymous profiles of business travelers, tourists, and theatre-
goers by using location-based data and extracting patterns and context
during the Elf promotion. From that data, define specific geos that are
closely related to Broadway entertainment, then engage with core
theatre-going audiences on their mobile devices
RESULTS:
• Exceeded client engagement goals by: 340%
www.bestppt.comAUDIENCE-X.COM 888 545 0009 \ [email protected]
CASE STUDY
Major Financial Institution
OBJECTIVE:
• Boost awareness and online applications for savings accounts on company’s
website
• Drive qualified traffic to client’s website
• Reach targeted audience at scale
• emphasis on adults 35-64, with a household income greater than $75K within
specified targeted geo’s
• Increase savings account applications
RESULTS:
• Client has doubled their spend with Rocket Fuel
• Rocket Fuel’s performance was at 256% of client’s goal
100% client goal
Rocket Fuel’s performance
