AWE COLLECTIVE

Inspiring.

"They live and breathe hospitality. I'd hire them."

- Ryan WhiteNational Tourism Industry Editor

Awe Collective Chosen As Honored Guest Speakers on Social Media and PR for 2012 / 2013 / 2014

There’s simply no other local agencymore passionate about Arizona’s vibe and culture

than Awe. Hospitality is in our DNA.

We’re natives and storytellers.

(And we’re travel junkies).

Meet the team.Meet the team

Ty Largo, Creative Director Kalia Pang, Senior Publicist Stefanie Gastelum, Marketing Manager

Chianne Nass, Office Manager

Justin Lee, Account Manager

Courtney Markgraf, DesignerIssac Kiel, Social Media Manager

Miles McDermott, Designer

"They truly understand what it means to successfully connect their

clients to the community.”

- Linda PastoriDirector of Development, NPR

Ty Largo, Creative Director Kalia Pang, Senior Publicist Justin Lee, Account Manager

One minute he’s calling a magazine editor. Thenext, he’s elbow-deep in developer code. With amixed background in public education, graphicdesign, IT, marketing and music, Ty’s broadsuperpowers thread together all the tricky movingparts of a campaign. With the help of his agencyhe has launched Blue Hound Kitchen and Cocktailsat Kimpton’s Hotel Palomar in Downtown Phoenix,launched the brand new Marriott in DowntownTempe, worked with brands such as Crowne Plaza,Royal Palms and Kimpton Coast in Santa Barbara.

Former Marketing Manager at one of Arizona’s topluxury resorts, from strategy to branding,communications to execution, Phoenix nativeJustin Lee is fluent in the art of hospitality, traveland all things local. As one-time dining critic forthe state’s largest lifestyle magazine, as well asestablished food blogger and published freelancewriter for a variety of local publications, Leeequally injects genetic strengths in writing, foodand social media to the Awe Collective family. Leewas the brains behind Royal Palms’ on-sitemarketing, social media and PR for 4 years.

This classy combo of beauty/brains threw the mostsuccessful non-profit fundraiser our client had everwitnessed. From phone calls to photo shoots, Kaliais an on-the-go publicist who moonlights as a promodel. Her time in front of and behind the lensgives her the unique perspective needed to shakeout media while simultaneously flipping throughthe latest issue of Vogue. She worked directly withKimpton to facilitate an explosive launch for BlueHound Kitchen and Cocktails.

Stefanie Gastelum, Marketing Manager Isaac Kiehl, Social Media ManagerCourtney Markgraf, Designer

Just try to pry that sharpie outta her hand. You'llfind scribbled storyboards in place of old-fashionedshopping lists on her fridge. Stefanie pulls fromthose mythical parts of the brain that most veteranad execs can only pray to tap some day. OK. letscut the formalities and just say she's a strategicmarketing mastermind. Stefanie’s creativity andmarketing strategy led Kimpton to engage withAwe Collective for multiple branding projectsacross the country!

A self-proclaimed typography nerd, Courtney hasthe zeal, spiel and aesthetic appeal to get yourbrand trending, and consumers spending. Thisversatile designer keeps a keen eye on the latesthappenings in web design, marketing, advertisingand interactive technologies, and she won't sleepuntil every last inch of her designs are pixel-perfect. Courtney’s jaw-dropping designs breathenew life into the state’s top corporate eventplanning company, and have Kimpton requestingdesigns for New Year’s Eve invitations every year.

This social media and marketing mastermindparlayed his passion for the web into a profession,and lists singlehandedly managing a massive, $5.6million capital campaign for a local nonprofitamong his many claims to fame. Caffeine, craftbeer and travel keep him occupied while off theclock, but you can rest assured he won’t step awayfrom the screen until he has your on and offlinemarketing strategies working like a well-oiledmachine.

"The agency is staffed by PR superheroes who conquer the tricky

world of marketing, design and relationship-building in a single

bound.”

Kelly Kramer Associate Editor, Arizona Highways Magazine

Local & National Expertise

Clients (and friends) Since The Beginning

A sample of Awe-inspired clients

• Kimpton Hotel Palomar / Blue Hound and Lustre Bar

• Kai at Sheraton Wild Horse Pass

• T. Cook’s / Royal Palms Resort and Spa

• The Wren - A Crowne Plaza Hotel

• Virtu• Citizen Public House• KJZZ• Sweet Tomatoes• Fox Restaurant Concepts• The Wrigley Mansion• FnB

• Coppa Cafe• Someburros• Proper• Garbanzo Mediterranean • Essence Bakery• Arizona Golf Association • Arizona Dairy Council• AZA Events• Momentum Brokers• Deco Communities • Canary Kimpton Santa Barbara • Overland Trout• Quail Distributing• Capital Dwellings

Awe collectiveAt a glance

Industry focus: Hospitality, tourism and lifestyle

Staff: 9 full-time employees

Location: Scottsdale, Arizona

"Largo is the Valley's undisputed food-and-bev PR prince,

having repped a who's-who of the state's hottest restaurants."

BEST OF THE VALLEYPhoenix Magazine

THE BIG CHALLENGE

The real scope: It’s not just PR for THE FOUNDRY. . . It’s PR for DOWNTOWN PHX, too

• Downtown Phoenix has come a long way, but things are stillemerging and every PR company you consider must acknowledge this unique scenario and plan accordingly.

• This was key to our success with the Kimpton project launch.

• You must be locally loved and Awe will be the matchmaker.

Awe-inspiring services

PUBLIC RELATIONS + SOCIAL MEDIA

INTEGRATED MARKETING

advertising

Event planning + marketing

Branding + graphic design

Recent awe-inspiring work

Kimpton needed a powerhouse PR partner who understood their vibe.

Awe was a perfect match.

The launch and sustained success of Blue Hound Kitchen + Cocktails proved (for the first time in Arizona) that restaurants inside hotels could be destinations on their own.

That’s inspiring.

Blue hound

From James Beard to Esquire, Food + Wine to the Thrillist, Virtù is Arizona’s most written about restaurant. Period.

Tucked inside a boutique bed and breakfast, Virtù’s path to success included a media trip to NYC while Awe introduced GioOsso to the national spotlight.

Virtu

It’s a unique mix here… we’ve now been on both sides! Awe Collective provided marketing strategy, public relations, social media and crisis communications for this signature Arizona dining icon, but also lured away its marketing chief to join our team.

We see things from both sides, as an agency, and as a client.

Royal PalmsResort and Spa

Southwest Autism Research and Resource CenterWhen a campaign for a cause needed refreshing, they came to Awe. By creating new initiatives for SARRC, vital information was put directly into the hands of their most important allies - over 45,000 educators across the State - while garnering media attention on all major local stations and publications.

Cabana Apartment homesFrom eye-catching design to creative community events, Awe set the standard for stylish living with the development, PR, marketing and launch of Deco Communities' Cabana Apartment Complex resulting in explosive occupancy and mega apartment envy.

Downtown TempeTempe has just selected Awe Collective to rebrand its urban core and launch a public relations and advertising campaign to capture the excitement of the city’s progress.

As of October, we’ve completed the in-depth marketing research, launched the teaser trailer, secured a New Times cover story, full-page coverage in PHX Mag and endless Republic stories and broadcast reports.

Oh, and a press conference with Google. (Yes, that Google).

Want a sample of our social media super powers? Visit www.TempeRising.com and see how #TempeRising has reached over 526,000 influencers online. #TempeRising

Essential Source We're fast learning experts in all industries, and we love a challenge. In under a month, Awe successfully launched a brand-new Pre Biotic product to the national market by highlighting the company's outstanding business practices and vision for health resulting in multi-page coverage.

Aza eventsCombining superpowers with the state's top event planning team on a rebrand and expansion into southern California, Awe helped AZA Events breathe new life into their 20 year old business and message, including front-page business placement with high-impact results.

The first 60 days with awe

The Foundry Story development• From soon-to-be Foundry

fans to celebrated artists, Phoenix historians to savvy marketers, tweets and urban Instagrams, The Foundry’s new story celebrates the vibrant DTPHX culture.

• We’ll curate the art of living in every pixel and paragraph.

12-month PR Planning and fam tour

• Story in hand, we’ll connect the media to The Foundry through traditional media placement as well as guided FAM tours just for the property – let’s do our own!

• We can target F&B, spa, all of it. Let’s take things into our own hands.

The Foundry Social media

Social media strategy

Beyond brand awareness and exposure, The Foundry’s social media should generate new guests, engage loyal guests, build trust-worthy brand advocates and serve as a window into the pure, desert-inspired authenticity of the hotel.

We think The Foundry’s Instagram account should make Arizona Highways photographers jealous.

Our playbook for winning a positive online reputation is unmatched. When done right, The Foundry’s online rep will amplify primary

marketing initiatives and public relations for all hotel outlets.

Social media will increase website referral traffic, booking conversions, SEO and data capture.

It’s also a very nimble tool, making it easy to maintain seasonal market trend shifts: Summer (local Arizona or immediate drive markets) vs. winter or spring (primary markets in the Midwest, Northeast and Canada).

Occupancy-inducing social media:

Social media strategy

• Social Reputation: TripAdvisor, Yelp, Open Table and more. Create and retain advocates with measurable word of mouth.

• Facebook: Primary social engagement platform.

• Twitter: Media, influencers, industry, connected travelers.

• Instagram: Powerful branding. Communicate with engaging imagery. Ideal for locals, foodies and wedding industry.

• Pinterest: Wedding planners, potential brides, foodies and aspirational travelers.

• LinkedIn: Meeting planners, internal PR, industry.

• The Foundry Digital Magazine: News, announcements and brand storytelling. Powerful SEO value and funnel for organic website traffic.

Who and how we’ll target for The Foundry:

Big ideas for The Foundry

SPEAK THEIRLANGUAGE

“Arteest Award”

Micro art Promos

Beyond Arizona, Think regionally

“Just eat it” Events

DTPHX Arts beat Video Series

fees

PR / Marketing Services PackageThe Foundry

• Twelve month national marketing/PR plan and execution• Local / national media relations, outreach and coverage• Social media strategy and execution• Email marketing

• Note: Awe offers a email marketing platform with this plan, saving you the costs of a 3rd party provider.

• Light graphic design as needed

• Regularly scheduled strategy/update meetings, (two times a month and more as needed)

• …and, of course, our ongoing brilliant ideas and mojo.

Awe Collective Fee: $6500 per month (12 month engagement)$300 additional per month via restaurant trade4 room stays per month additional via trade

AWE COLLECTIVE