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www.elsevier.com/locate/ygyno
Gynecologic Oncology 9
Original Research Report
Awareness of cervical cancer screening among women in Serbia
Vesna Kesica,*, Milica Markovicb, Bojana Matejicc, Lidija Topicd
aInstitute of Obstetrics and Gynecology, Clinical Center of Serbia, The University of Belgrade, Visegradska 26, 11000 Beograd, Serbia and MontenegrobDepartment of Public Health, The University of Melbourne, Australia
cInstitute of Social Medicine, Medical School, The University of Belgrade, Serbia and MontenegrodInstitute of Social Sciences, The University of Belgrade, Serbia and Montenegro
Available online 19 September 2005
Abstract
Background. The success of cervical cancer screening programs in North America and Western Europe has led to their expansion into
other regions of the world. As these services become available on a large scale in other countries, it is imperative to understand the
background conditions that may present challenges to their effectiveness there.
Methods. Women were recruited from two different areas in Central Serbia. Both focus group discussions and survey instruments were
used to gauge participants’ knowledge and attitudes about cervical cancer screening issues.
Results. Results were mostly similar to comparable studies performed in other regions. Education and economic status were not highly
related to knowledge about cervical screening. The population sampled showed a broad lack of knowledge about the necessity of screening
and shared attitudinal barriers with women in other regions.
Conclusion. The success of public awareness campaigns elsewhere suggests that a media-centered approach could have good results in
Serbia. The lack of media attention noted in the study focus groups supports this conclusion.
D 2005 Elsevier Inc. All rights reserved.
Keywords: Cancer prevention; Health education; Health practices; Health beliefs; Qualitative research; Quantitative research
Introduction
Cervical cancer screening has been shown to signifi-
cantly reduce both incidence and mortality rates wherever a
comprehensive program has been established. But varying
conditions in different regions of the world give rise to
different results and new challenges. In the context of
cervical cancer screening in Serbia, high incidence and
mortality rates in are not surprising. International research
has indicated that cervical cancer screening behavior is
determined by women’s knowledge and attitudes about
cervical cancer as well as access to health services. Given
the paucity of research on cervical cancer screening in
countries which do not offer universal screening [5,7], a
study was undertaken to investigate what women in Central
Serbia know about cervical cancer and the factors that
impact their screening behavior. Cervical cancer screening
0090-8258/$ - see front matter D 2005 Elsevier Inc. All rights reserved.
doi:10.1016/j.ygyno.2005.07.092
* Corresponding author.
E-mail address: [email protected] (V. Kesic).
in Serbia is performed by gynecologists only, in contrast to
the international practice (e.g., Denmark, Australia) where
general practitioners may have this role.
Methodology
This study was conducted between May 2003 and
October 2004 in the capital, Belgrade, and a regional town,
Smederevo, to elicit information from women residing in
different social and geographical contexts. The study
included qualitative (phase I—focus group discussions and
in-depth interviews with women) and quantitative (phase
II—community-based survey) research. The women were
recruited by the network sampling (qualitative component)
and random stratified sampling (quantitative component)
techniques. In total, nine focus groups were conducted and
62 women participated in them. Each focus group was
composed of women with different educational background
but with similar age. In-depth interviews were conducted
9 (2005) S222 – S225
YGYNO-971141; No. of pages: 5; 4C: 4, 5
Table 1
Women’s presentation to a gynecologist in relation to education
Last visit to gynecologist Education, number (%) of participants Total
Primary or less Trade High school University
In this year 88 (28.8) 18 (30.0) 122 (36.3) 31 (42.6) 259 (33.4)
In the last 2 years 79 (25.8) 10 (16.7) 69 (20.5) 11 (15.1) 169 (21.8)
3 years ago 76 (24.8) 13 (21.7) 43 (12.8) 11 (15.1) 143 (18.5)
Between 3 and 5 years ago 33 (10.8) 8 (13.3) 31 (9.2) 8 (10.9) 80 (10.3)
More than 5 years ago 22 (7.2) 4 (6.6) 22 (6.6) 3 (4.1) 51 (6.6)
Never 8 (2.6) 7 (11.7) 49 (14.6) 9 (12.32) 73 (9.4)
Total 306 60 336 73 775
m2 = 7.144; df = 15; P = 0.128.
V. Kesic et al. / Gynecologic Oncology 99 (2005) S222–S225 S223
with 22 women (18 with healthy women, 3 with women
with a history of cervical abnormality and 1 with a woman
who has had cervical cancer). Thematic analysis of
Table 2
Women’s knowledge and practices in relation to cervical cancer, survey
data
No. (%) of participants
Belgrade,
n = 489
Smederevo,
n = 286
Total,
n = 775
I believe that women must have symptoms if they have cervical cancer
I agree 239 (48.9) 151 (52.8) 390 (50.3)
I do not agree 117 (23.9) 67 (23.4) 184 (23.7)
Not sure 113 (27.2) 68 (23.8) 201 (25.9)
I am insufficiently informed about cervical cancer
I agree 333 (61.8) 192 (67.1) 525 (67.7)
I do not agree 79 (16.2) 49 (17.1) 128 (16.5)
Not sure 76 (15.5) 45 (15.8) 121 (15.6)
Last visit to the gynecologist
In this year 186 (38) 73 (25.5) 259 (33.4)
1–2 years ago 105 (21.5) 64 (22.4) 169 (21.8)
More than 5 years ago 103 (21.1) 40 (14) 143 (18.5)
5–10 years ago 44 (9) 36 (12.6) 80 (10.3)
More than 10 years ago 33 (6.7) 18 (6.3) 51 (6.6)
Never 18 (3.7) 55 (19.2) 73 (9.4)
Have you ever had
Pap test 404 (82.6) 107 (37.4) 511 (65.9)
Colposcopy 228 (46.6) 102 (35.7) 330 (42.6)
Biopsy 44 (9) 22 (7.7) 66 (8.5)
Gynecologic surgery 22 (4.5) 37 (12.9) 59 (7.6)
Last time a gynecologist performed any of the examinations
In this year 168 (34.4) 46 (16.1) 214 (27.8)
In the last 2 years 101 (20.7) 19 (6.6) 120 (15.6)
3 years ago 52 (10.6) 22 (7.7) 74 (9.6)
Between 3 and 5 years ago 41 (8.4) 17 (5.9) 58 (7.5)
More than 5 years ago 57 (11.7) 35 (12.4) 92 (11.9)
Never 68 (13.9) 147 (51.3) 212 (27.5)
Reasons for irregular check-ups
Crowded out-patient departments 67 (13.7) 26 (9.1) 93 (12)
I am too busy 57 (11) 24 (8.4) 78 (10)
I cannot afford a
private gynecologist
14 (2.9) 7 (2.4) 21 (2.7)
I do not have any health problems 28 (5.7) 18 (6.3) 46 (5.9)
I have had a bad
experience with a gynecologist
8 (1.6) 4 (1.4) 12 (1.5)
I am embarrassed 29 (5.9) 23 (8) 52 (6.7)
I am afraid 48 (9.8) 25 (8.7) 73 (9.4)
I am lazy 72 (14.7) 39 (13.6) 11 (14.3)
I am healthy, there is no need 98 (20) 61 (21.3) 159 (20.5)
That is doctor’s recommendation 7 (1.4) 0 (0) 7 (0.9)
Nothing in particular 36 (7.4) 71 (24.6) 113 (13.8)
qualitative data was conducted by employing ATLAS-ti
software and informed the survey questionnaire on women’s
lay understanding and knowledge of cervical cancer and
screening. A cross-sectional survey was conducted with
women aged 18–70, assessing community health centers.
The sample mainly consisted of middle-aged women (age
35–55, 60.6%), mostly married (68.9%) with children
(81.2%). A majority had only primary high school education
(90.6%) and average or poor self-reported financial status
(98.1%). The response rate was 96.8% and 776 participated
in the survey. The data collection instrument was a
semistructured questionnaire designed to collect self-
reported data on women’s knowledge, attitudes and practi-
ces in relation to reproductive health. A particular focus was
placed on cervical cancer and screening. The SPSS software
was used for quantitative data entry and analysis. In this
paper, we present the quantitative results.
Results and discussion
This study revealed that approximately half of women
regularly visit a gynecologist (Table 1). Residential setting
influenced presentation to a gynecologist: Women from
Smederevo were less likely to have visited a gynecologist
recently than those from Belgrade. Education and financial
status had small impact on women’s presentation for
screening. A variety of social factors predicted poor
Table 3
Women’s knowledge of who should receive cervical cancer screening
No. (%) of
participants
Older women 415 (53.5)
Women with family history of
malignant diseases
307 (39.6)
Women who frequently change
sexual partners
218 (28.1)
Middle-aged women 152 (19.6)
Women who smoke
cigarettes or ex-smokers
129 (16.6)
Women who have had at least
one sexual intercourse
60 (7.7)
Young women 46 (5.9)
I do not know 46 (5.9)
Table 4
Media and information on cervical cancer
No. (%) of
participants
Did not have an opportunity to read
or hear anything about cervical cancer
109 (14.6)
Very interested about all health topics,
as well as cervical cancer
130 (16.8)
Occasionally hear something about the topic 386 (49.8)
Not interested but aware of importance 124 (16)
It is not important to be informed about the topic 25 (3.2)
V. Kesic et al. / Gynecologic Oncology 99 (2005) S222–S225S224
screening behavior (Table 2), with most women arguing that
they were healthy (20.5%), followed by women being lazy
(14.3%) or afraid (9.4%) to see a gynecologist. Some
women (13.9%) did not state a particular reason for not
going to a gynecologist. Women’s knowledge of who
should receive cervical cancer screening was poor (Table
3). They mainly thought that older women should receive
cervical cancer screening (53.5%). Only a minority of
women stated that young women or those who were
sexually active (5.9% and 7.7%, respectively) should
present for a screening. A significant proportion of women
believed that they were insufficiently informed about
cervical cancer (67.8%). Only 18.2% received information
on cervical cancer and screening from a gynecologist. The
media were also a poor source of comprehensive informa-
tion on cervical cancer (Table 4).
The findings of this research are not dissimilar to other
studies regarding factors impacting access to cervical cancer
screening [1–6], with the lack of knowledge and poor patient
education being the most salient factors.
Conclusion
As public health campaigns can significantly contribute to
raising awareness about cervical cancer, our study provides a
basis for designing such a campaign in Serbia. Misconcep-
tions in knowledge about cervical cancer and screening need
to be addressed through an adequate public health campaign.
The campaign will need to be followed by education of
health professionals involved in providing health care to
women and the improvement of health services. Study
findings will also be used to inform and facilitate the change
in the government’s policy regarding cervical screening.
Acknowledgments
The study was funded by the Program for Appropriate
Technology in Health (PATH) through the Alliance for
Cervical Cancer Prevention.
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