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BRANDBOOK 21 st /Mar/2016 Abdelmuhaimen Madi à

Aware Proposal

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Page 1: Aware Proposal

BRANDBOOK21st/Mar/2016

Abdelmuhaimen Madi à

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Content

Page No.

23456789-1112-1819-20

Contents

LogotypeLogomarkLogo Construction & ClearspaceScale & ProportionContrast FormsPatternTypography / Color PaletteStationaryMockupsWebsite Layout

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Logotype

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Logomark

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Logo Construction & Clearspace

12x

x

x

2x

x x

Logotype

x

x

2x

x x2x

Logomark

Clear space frames the logo, separating it from other elements such as headlines, text, imagery and the outside edge of printed materials.The minimum clear space around the logo is equivalent to 2/1 of its height.

Clearspace

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Scale & ProportionThere are no predetermined sizes for the logo. Scale and proportion should be determined by the abalibale space, aesthetics, function and visibility.There is no preset maximum size for the logo. Minimum sizes are as shown here.

On ScreenThe minimum logo width for web pages and applications is 60px.Considering the screen's pixel density is 72 PPI.

In printThe minimum logo width for print is 20 mm.

Print

20mm

Digtal

60px

.ico file

16px

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Contrast Forms

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Pattern

Logo Construction Shape Divider

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Lato:

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ123456789.:;'"(!?)+-*/=

Typography

Color Palette

8

Typography / Color Palette

H: 192éS : 96%B : 96%

R: 8G: 203B: 254

C : 63%M : 0%Y : 0%K : 0%

#08CBFEH: 182éS : 63%B : 100%

R: 94G: 249B: 255

C : 44%M : 0%Y : 9%K : 0%

#5EF9FFH: 208éS : 12%B : 65%

R: 144G: 155B: 166

C : 47%M : 33%Y : 28%K : 0%

#909BA6

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Business Cards

9

Stationary

Abdel-Muhaimen MadiCreative Director

+1 902 817 2079 103 Harvard St.New York, NY19815

[email protected]

Abdel-Muhaimen MadiCreative Director

+1 902 817 2079 103 Harvard St.New York, NY19815

[email protected]

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O�cal Paper

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Stationary

+1 902 817 2079 103 Harvard St.New York, NY19815

[email protected]

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CD

11

Stationary

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MockupsBusiness Cards

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MockupsBusiness Cards

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MockupsO�cal Paper

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MockupsCD

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MockupsT-Shirts

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MockupsStickers

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MockupsApp Icons

iOS

Android & Web

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Website Layout

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THANKYOU

Abdelmuhaimen Madi àwww.abdomadi.com [email protected]