AWARD WINNING COLORat the GREATEST VALUE

ISN’T IT TIME you experienced

UNDISPUTED SUPERIOR PERFORMANCE

UNRIVALED VALUE

SEAMLESS COLOR TRANSITION

TRAILBLAZING COLOR INNOVATION

?

COLOR.REIMAGINED.

FORMULA ON MODEL: 3 parts 7.62 + 1 part 6.64 and Radiant Red Color Enhancer FORMULA ON COVER MODEL: ChromaSilk 7.5

CREATED BY: JESSICA GONZALEZ, COLORIST AT BENJAMIN ARTS DISTRICT, @JESSTHEEBESTTCOLOR COLORS USED ON MODEL - BASE: 6RC, MID-LENGTH-TO-ENDS: 7C + 1 DOSE COPPER COLOR BOOST

135+ AWARD WINNING COLORS AT THE GREATEST VALUE!

Infused with hydrolyzed silk amino acids, acting as “color carriers,” to deliver color deep into the hair’s interior, providing long-lasting, vibrant color.

Natural keratin protein protects hair during processing and leaves reflective shine.

Superior dye and protective protein system guarantees the greatest gray coverage.

- Lara C Kay, PRAVANA Guest Artist & Founder of Studio Kay

ChromaSilk is the ONLY COLOR

that is highly pigmented & will leave your hair

soft, healthy & shiny!

THE FASTEST GROWING COLOR BRAND IN THE NATION

WINNER OFbehindthechair.com

STYLIST CHOICE AWARDS 2016 WINNER

FAVORITE COLOR COMPANY

NATURALS - SLIGHT BLUE BASE Most popular for gray coverage and great when a slightly, cool natural shade is desired. Use to neutralize unwanted orange from the hair.

LOWLIGHTS - DEPOSIT ONLY Six deposit-only shades specifically formulated as the perfect pre-blending of replenishing true-to-level tones. Available in Levels 6 and 8 Gold, Copper and Neutral, these popular shades create natural-looking lowlights that take the guesswork out of lowlighting.

BOMBSHELL BRUNETTES - GOLDEN VIOLET BASE ChromaSilk offers exclusive hair colors not available anywhere else for brunettes! The Bombshell Brunette Collection’s unique tonal quality takes two contradictory hair colors – golden and violet – to create unique brown shades that flatter every skin tone.

VIBRANT REDS - SHIMMERING RED BASE For the longest-lasting, red hair colors, look no further than ChromaSilk’s Vibrant Reds. Embedded with vibrant pigments, PRAVANA offers a red for any and every one.

POPULAR COLOR FAMILIES

EXPRESS TONES - 5 MINUTE AMMONIA-FREE TONERS Fast-acting, true-to-tone, ammonia-free toners that deliver lustrous, long-lasting tone to highlights and blondes. Eight intermixable shades formulated for levels 8-10 to create and customize beautiful blondes easier and faster.

ULTRA HI-LIFTS - ALTERNATIVE FOR LIGHTENING UP TO FIVE LEVELS Six ultimate high lift shades that out-lift ANYTHING on the market! Achieve a flawless, toned-blonde shade, lifted up to 5 levels, in just one simple step.

BASE COLOR: CHROMASILK 16G 5.31 + 16G 6.45 + 4G 8.3. MID-TO-ENDS: CHROMASILK 16G 7.31 + 16G 7.40 + 4G 8.34. VIVIDS COLORS USED: PASTELS TOO CUTE CORAL, PASTELS BLISSFUL BLUE, VIVIDS SILVER, VIVIDS BLUE, VIVIDS PINK, VIVIDS CLEAR AND VIVIDS ORANGE

SILK AMINO ACIDSExceptionally small molecular weight allows these amino acids to act as “color carriers” to deliver dye molecules deep into the hair’s cortex.

KERATIN PROTEINSSmall enough to penetrate the shaft to create volume, strength and shine.

DELIVERY SYSTEM

BLUEAzulBleu

VIOLETVioletaViolet

YELLOWAmarillo

Jaune

GREENVerdeVert

REDRojo

Rouge

ORANGENaranjaOrange

TONAL FAMILY COLOR WHEEL

READING CHROMASILK SHADE NUMBERSThe first number indicates the level of color deposit. The second two numbers indicate the tonal value in accordance with the chart below. The first tonal number represents approximately 70% of the tonal base while the second tonal number represents 30% of the tonal base.

EXAMPLE

5 . 3 15 G alevel of

color

primary tone of color

secondary tone of color

KERATIN PROTEINS

COLOR FAMILY NUMBER BASE TONES

Naturals Slight Blue

Ash 1 Green

Beige 2 Blue Violet

Golden 3 Gold

Copper 4 Orange

Mahogany 5 Violet Red

Red 6 Red

Violet 7 Violet

MIXING AND PROCESSING GUIDE

PERCENT OF GRAY HAIR PERCENT OF NATURAL OR GOLD SHADE PERCENT OF TARGET SHADE

25% Gray 25% N or .3 (G) 75% Of Target Shade

50% Gray 50% N or .3 (G) 50% Of Target Shade

75% Gray 75% N or .3 (G) 25% Of Target Shade

GRAY COVERAGE

Get all of your color conversions at PRAVANA.COM!IT’S EASY TO SWITCH!

PLUS!NEVER BUY DEVELOPER AGAIN!* With every purchase of 12 ChromaSilk shades, stylists will receive a FREE liter of Developer! *Check with your local participating distributor for details! Must be 12 ChromaSilk Shades. Cannot be mixed with ColorLush. Excludes VIVIDS.

DID YOU KNOW?SAVE UP TO $13K+ A YEAR WHEN YOU MAKE THE SWITCH

MIXING RATIO 1 : 1½ ChromaSilk Creme Hair Color comes in 90 ml tubes and is mixed at 1 : 1½ ratio of creme color to developer (example - 2 oz. of color : 3 oz. of developer or 10 g. of color : 15 g. of developer). Always use PRAVANA CREME DEVELOPER to maintain consistency and optimal results.

PRAVANA Developers Levels of Lift Processing Times

Zero Lift None 20 - 30 Minutes

10 Volume Minimal Lift - Maximum Deposit 30 Minutes

20 VolumeUp to 1 Level of Lift Optimal for

Gray/White Coverage30 - 45 Minutes

30 Volume Up to 2 Levels of Lift for Lighter, Brighter Effects Up to 45 Minutes

40 Volume* Up to 3 Levels of Lift for Maximum Lifting Up to 45 Minutes

*DO NOT USE 40 VOLUME FOR ON-THE-SCALP APPLICATIONS. ALWAYS CONDUCT A PATCH TEST FOR ANY ON-THE-SCALP APPLICATIONS.

The brightest, longest-lastinghair colors available ANYWHERE!

13 VIVIDS SHADESSilver, Yellow, Orange, Red, Pink, Magenta, Violet, Green, Blue, Amethyst, Emerald, Blue Topaz and Wild Orchid.

5 PASTELS SHADESPretty in Pink, Luscious Lavender, Blissful Blue, Too Cute Coral and Mystical Mint.

5 NEONS SHADESNeon Pink, Neon Orange, Neon Yellow, Neon Green and Neon Blue - BLACK LIGHT RESPONSIVE SHADES!

6 LOCKED-IN SHADESLocked-In Blue, Locked-In Pink, Locked-In Red, Locked-In Teal, Locked-In Yellow and Locked-In Purple.

2 VIVIDS ADDITIVESVIVIDS Clear is available to lighten and dilute any shade and VIVIDS Black is available to deepen any shade.

WHAT YOU NEED TO KNOW:• The VIVIDS Collection colors are direct dyes

that do not require developers.

• The color of the VIVIDS mixture coupled with the level of lightened hair will produce your final hair color outcome.

• VIVIDS Collection colors will last longer with proper home maintenance by using VIVIDS Color Protect after care regimen.

With more than 31 intermixable shades to choose from, the VIVIDS Collection offers stylists complete creative control with an infinite color palette.

THE AWARD-WINNINGCREATIVE COLOR CATEGORY LEADER.

#THERESONLYONE

I choose PRAVANA VIVIDS because they truly offer

the brightest colors and so many options, giving me the freedom to create so many

different shades! JESSICA GONZALEZ,

Colorist at Benjamin Arts District, Los Angeles

@jesstheebesttcolor

The brightest, longest-lastinghair colors available ANYWHERE!

CREATED BY: NEAL MALEK, @NEALMHAIRSHOW US YOUR VIVIDS 2016 CONTEST WINNER

2016WINNER

NEAL MALEK@NEALMHAIR

VIVIDS COLOR PROTECT AFTER CARE provides the perfect formula to help preserve color vitality and vibrancy. Specifically formulated to work with the special cationic dye system employed in the VIVIDS Collection, VIVIDS Color Protect after care works to ensure long-lasting, bright color.

PROCESS FOR VIVIDS APPLICATION 1. Pre-lighten with PRAVANA Pure Light Power Lightener and your choice of developer. The hair must

be shampooed, rinsed and 100% dry without any moisture left in the hair.

2. Apply the ChromaSilk VIVIDS color directly to the hair without mixing any developer. Allow the hair to process for 20-30 minutes at room temperature.

3. Once processing is complete, thoroughly rinse and lightly shampoo with VIVIDS Color Protect Shampoo with cool water until the water runs clear of color.

VIVIDS ADDITIVES When adding Black or Clear to color formulas, lighten according to the VIVIDS color being mixed.

MIXING/CUSTOMIZING COLORS ChromaSilk VIVIDS are ideal for creating unlimited palettes of custom shades. The color in the mixing bowl is the color you will see on the pre-lightened hair. If the hair has exposed underlying pigment, this will effect the final color, making it essential to pre-lighten to the correct level.

HAIR COLOR DESIRED: PRE-LIGHTEN TO:

Violet, Orange, Red, Magenta, Wild Orchid LEVEL 7

Locked-In Pink, Locked-In Red LEVEL 8

Yellow, Green, Emerald, Locked-In Teal, Locked-In Yellow, Locked-In Purple, Neon Orange, Neon Green, Neon Yellow

LEVEL 9

Blue, Silver, Pink, Locked-In Blue, Neon Blue, Neon Pink, Pretty In Pink, Too Cute Coral, Mystical Mint, Blissful Blue, Luscious Lavender, Amethyst, Blue Topaz

LEVEL 10

DELIVERY SYSTEM

TIP: Looking for more VIVIDS inspiration and how-tos? Visit PRAVANA’s YouTube Channel at youtube.com/pravana

KEEP YOUR VIVID!

ColorLush is the next generation demi-gloss that creates the most beautiful and gentle hair color experience imaginable. Free of both ammonia and MEA (monoethanolamine), ColorLush creates rich color that incrementally improves the integrity of the hair, leaving it feeling healthier, while imparting glass-like shine.

AMMONIA/MEA FREE DEMI GLOSSCOLORLUSH

CREATED BY: JESSICA GONZALEZ, COLORIST AT BENJAMIN ARTS DISTRICT, @JESSTHEEBESTTCOLOR COLORS USED ON MODEL - NAPE: 7S + 1 DOSE BLUE COLOR BOOST. ALTERNATING THROUGH REST OF THE HAIR: 9B & 9V.

MAXIMIZE ColorLush’s low pH formula, combined with its exclusive Omega-9 Oil Delivery Complex, work synergistically to infuse hair with plush color and nourishment, taking high-shine, multi-dimensional color to an entirely new level.

ColorLush is a true, no-lift, demi-color that provides greater vibrancy and color depth than any other demi-color, while still being beautifully translucent.

Like never before, stylists will be able to unleash their inner artist and easily formulateand conceive mind-blowing color combinations with ColorLush’s array of vibrant colors and 5 Color Boosts that enhance, increase and allow hair artists to have complete and total creative control.

OMEGA-9 OIL DELIVERY COMPLEX

COLORLUSH

27 incredible Demi Gloss shades to create infinite color possibilities limited only by one’s imagination.

- Steve Goddard Founder & President of PRAVANA

Ammonia and MEA, are typically used to open the cuticle to allow hair color to penetrate into the hair fiber. However, ammonia is well-recognized as a possible irritant that can be caustic to the hair and scalp and produces an unpleasant odor while processing. MEA, while gentler than ammonia and without the issue of an unpleasant odor, adheres to the hair and if not sufficiently removed after the color service, may continue to degrade the hair. ColorLush delivers color through new nurturing technology found in its proprietary Omega-9 Oil Delivery Complex that gently opens the cuticle without the stress to the hair or the odor associated with ammonia or the residual effects of MEA. As the Omega-9 Oil Delivery Complex embeds color, it simultaneously infuses the hair with nourishing Omega-9 (found in Avocado, Grapeseed and Olive Oils).

COLORLUSH DELIVERS RICH, LUSCIOUS COLOR THROUGH NEW NURTURING TECHNOLOGY

OMEGA-9 OIL DELIVERY COMPLEX

COLOR MOLECULES

OMEGA-9 OIL DELIVERY COMPLEX

OMEGA-9 OIL DELIVERY COMPLEX

DELIVERY SYSTEMCOLORLUSH

MIXING RATIO 1 : 1

USAGE Refreshing, Glossing, Neutralizing, Enhancing, Correcting and Gray Blending

PROCESSING TIME UP TO 20 MINS.

LEVELS OF LIFT NONE

MIXING RATIO 1 PART DEMI GLOSS : 1 PART ACTIVATOR

COLORLUSH DEMI GLOSS COLOR PORTFOLIO

CHROMASILK VS COLORLUSH

SILVER BLUE VIOLET

ASH NEUTRAL BEIGE NEUTRAL GOLD

COPPER RED COLOR BOOST

WHEN TO USE EITHER CHROMASILK

OR COLORLUSH:•Demi-permanent results

are desired •Toning & low-lighting

services •Color deposit without

lift is desired

WHEN TO USE CHROMASILK•For 100% gray coverage•Results desired are lighter than natural hair color •Client desires permanent results •When a thicker color formula is preferred

WHEN TO USE COLORLUSH•Ammonia-free and MEA-free hair color is desired •Quick & simple color-refreshing over faded ends •When the integrity of the hair is compromised •Tinting hair back to natural •Coloring between foils •Client is sensitive to ammonia-based color •When quicker application & processing is desired

9S

7A 8NB 4NB 10N 8N 6N 3N 9G 6G

7C 6RC 5R 3R CLEAR GOLD COPPER RED BLUE

9B 9V 5V 3V5B 1B7S 5S

MIXING AND PROCESSING GUIDECOLORLUSH

CREATIVITYBY THE

COLORLUSH INCLUDES 4 COLOR BOOSTS AND A CLEAR FOR COMPLETELY CUSTOMIZABLE COLORING. Take your shade and color formulas to the next level by adding your desired Color Boost. For a boost of tonality, the suggested dosage is 1 full dose of the dropper per 2 oz. of color chosen. Example: 1 full dose per bottle of color (2 oz.) or ½ a dose per half bottle of color (1 oz.) . No extra ColorLush Activator is required. The more Color Boost you add, the more incremental the deepening in level and tonality. 1 FULL DOSE

=50 DROPS

COLORLUSH CLEARColorLush Clear can be added to any of the ColorLush shades to dilute and lighten any color formula, for a variety of color applications from color corrections, to gentle toning. Clear can be used on its own to balance the hair and/or to provide a demi-permanent shine treatment.

The more ColorLush Clear you add to the ColorLush formula, the lighter the level of deposit and the more translucent the tone.

+

+

+

+

Get all of your color conversions at PRAVANA.COM!IT’S EASY TO SWITCH!

NEVER BUY ACTIVATOR AGAIN!* With every purchase of 12 ColorLush shades, stylists will receive a FREE liter of Activator! *Check with your local participating distributor for details! Must be 12 ColorLush Shades. Cannot be mixed with ChromaSilk. Excludes VIVIDS.

BLONDING+ Balayage

COLORS USED ON MODEL - PURE LIGHT BALAYAGE LIGHTENER TONED WITH EXPRESS TONES ASH.

LIGHTENING SYSTEMPURE LIGHT

PURE LIGHT POWER LIGHTENERUse PRAVANA Pure Light Power Lightener and PRAVANA Creme Developer to quickly lighten seven levels and beyond while leaving hair in superior condition.

PRODUCT BENEFITS Micro-encapsulated, quick lift up to 7+ levels, dust-free formula without puffing or swelling!

CREME DEVELOPER 5 volumes ranging from Zero Lift to 40 Volume provide a complete range of processing options.

strengthnourishment creates hardened “shell”Rice Flour + Kaolin Clay

PURE LIGHT BALAYAGE LIGHTENERA specifically formulated lightener created for the art of balayage to purposefully create effortless, natural blondes without the use of foils.

PRODUCT BENEFITS Formulated with nourishing Aloe Vera and special blonding catalysts to maximize performance of Pure Light Balayage Lightener.

PURE LIGHT BALAYAGE ACTIVATORTHREE ACTIVATORS PROVIDE A WIDE ARRAY OF LIGHTENING OPTIONSLOW - 2-3 levels of liftMEDIUM - 3-4 levels of liftHIGH - 4+ levels of lift

THE BLONDE WAND + PURE LIGHT CREME LIGHTENERLike a magic wand for colorists, this unique thermal tool allows colorists to fully process foil highlights in seconds with less damage than a comparable lightener processed at room temperature for 40 minutes.

PURE LIGHT POWER LIGHTENER

PURE LIGHT BALAYAGE LIGHTENER

PRAVANA’S BLONDE FAMILY

UTRA HI-LIFTS EXPRESS TONES PURE LIGHT CREME LIGHTENER

GO-TO LIGHTENERFOR ANY AND ALLLIGHTENING NEEDS

CLAY-BASED LIGHTENER FOR THE ART OF BALAYAGE

HIGHEST LIFTING SINGLE PROCESS LIFT-AND-TONE

FAST-ACTING, TRUE-TO-TONE

AMMONIA-FREE TONERS

NOURISHING CREME LIGHTENER FOR

GENTLE LIGHTENING

• Violet/Blue Powder Lightener

• Micro-encapsulated for time-released lightening

• Dust-free• No puffing or swelling

• Formulated for Balayage and open-air lightening

• Proprietary blend of Rice Flour + Kaolin Clay

• Creates a hardened shell that encapsulates lightener to allow it to stay moist on the inside and continue processing

• Thick, whipped consistency

• Gentle lightening without the use of bleach

• Deposits color as it lightens

• Bleach alternative for naturally light clients

• No fear of over-processing

• Gentle, ammonia-free formula

• Leaves hair looking healthier and shinier than before

• Rich, creamy super nurturing creme

• Pure Coconut Oil to nourish while lightening

• Ideal consistency that doesn’t drip or swell

• No need for lightener additives

• Only approved lightener to use with The Blonde Wand

• Maximum lift - 7+ levels• Foil highlights• Global blonding• On/Off scalp

application• Contained/Open air

lightening

• Gentle, sun-kissed lift – 5 levels

• Gradual lightening• Off scalp application• Open air lightening• Gradient/Blended results

• Base-Breaking• Dark, natural blondes

looking to go lighter • Perfect base for sun-kissed

highlights• Use in place of lightener

for foil highlights and balayage

• For sensitive clients• Simple and safe root

touch-ups• Single process

platinum hair

• Formulated for quick toning of blondes, levels 8-10

• Prior to VIVIDS application to create a base color for the VIVIDS shade

• Mild and gentle lift – 5 Levels

• Up to 7 Levels with The Blonde Wand

• On/off scalp• Sensitive clients• Global blonding• Express or lunchtime

lightening with The Blonde Wand

Mixing: • 1 : 3• Zero Lift, 10, 20, 30 or

40 Volume PRAVANA Creme Developer

Processing: • Even, controlled lifting

for up to 55 minutes• For room temperature

processing only

Mixing: • 1 : 2 Recommended

(powder to developer)• 1 : 1½ Thicker (dries

faster and creates lightest blend)

• 1 : 2½ Thinner (saturates hair for more obvious lightening)

• Low, Medium or High Pure Light Balayage Activator

Processing: • Up to 55 minutes with

full saturation• Amount of lift determined

by both choice of Activator and amount of product applied

• Can be used with low heat

Mixing: • 1 : 2• Zero Lift, 10, 30 or 40

Volume PRAVANA Creme Developer

Processing: • Touch-ups, global

blonding, hair-painting and highlighting up to 45 minutes

• Base-breaking up to 20 minutes

• Do not use with 40 Volume for on-the-scalp applications

Mixing: • 1 : 1½

Processing: • For level 9 deposit in 5

minutes, you will mix equal parts Clear with your desired Express Tone

• For a level 10 deposit in 5 minutes you will mix 2 parts Clear to 1 part desired Express Tone

• If more time is needed, then you will need to add more Clear

Mixing: • 1 : 2 • Zero Lift, 10, 20, 30 or 40

Volume PRAVANA Creme Developer

Processing: • Gentle, nourishing lift for

up to 55 minutes• Use with The Blonde

Wand for in-seconds lightening

FEA

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USE

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PRAVANA HAS AN ARSENAL OF CARE & SUPPORT PRODUCTS FOR STYLIST’S NEEDS.

WANT MORE?

THE PERFECT BLONDEPURPLE TONING REGIMENKick brass and reveal your best blonde yet!

NEVO SUPER-NATURAL COLOR CAREDedicated to preserving and protecting hair color with vegan and gluten-free formulas!

PRAVANA STYLINGWater-based, vegan and gluten-free stylers.

ARTIFICIAL HAIR COLOR EXTRACTORFor removing permanent hair color without affecting the hair’s natural pigment prior to color correction services.

SILK DEGREES TREATMENTA demi-permanent shine service and pre-VIVIDS application treatment that bonds with hair to provide deep-rooted condition and supernatural shine!

©2017 PRAVANA All Rights Reserved. 1-855-PRAVANA. | To learn more, please visit www.pravana.com | | | Item # PL0018

Free!MEMBER BENEFITS

PRAVANA.COMSOCIAL CIRCLE!

SIMPLE COLOR CONVERSION GUIDES For every leading color brand, accessible on mobile & online at PRAVANA.com

ONLINE COLOR CERTIFICATION PROGRAM Become a Master PRAVANA Hair Colorist or Balayage Expert at your own pace

EDUCATION Ongoing classes available for salon professionals

STYLIST-TO-STYLIST SUPPORT Call, video chat, email for formulation tips and help

HOW-TO’S & FORMULAS Celebrity color formulas, trends and campaign looks broken down on PRAVANA’s YouTube channel

SALON MERCH PRAVANA has created beautiful marketing materials to help you sell and retail

COST CALCULATOR Input your current color line and find out exactly how much you will save by switching from your color brand to ChromaSilk