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Avoiding Project FailureDissertation
ABSTRACT
Project management have become increasingly important in the
development of any nation. Various organisations have used project
management techniques as a means of bridging the gap between failure and
success in implementation of projects. Despite this increasing awareness of
project management by organisations, projects still fail.
The purpose of this dissertation is to systematically investigate the causes of
project failure and how these can be prevented, managed, or controlled.Research studies investigating the reasons why projects fail, has been
ongoing for years, with various researchers, organisations and project
management institutions, providing lists of reasons, which they believe, are
the cause of project failure. However, despite these lists projects continue to
fail, Atkinson (1999).
This research is done with the anticipation of not only adding information to
the body of knowledge already in existence, but also examining the major
issues currently causing project failure; this will help organisations effectively
manage projects. To determine how to avoid project failure the criteria for
measuring project success has to be properly determined and agreed upon;
the major criteria commonly used are; cost, time and quality. Then the
causes of project failure need to be determined.
This study also examined generalisations made from existing literature about
causes of project failure and methods of avoiding project failure using three
construction case studies in United Kingdom. This is a secondary or desk
research, which involves the collecting and analysis of secondary data, or
data that already exists, from which inferences have been made, and
conclusions drawn.
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CHAPTER 1: INTRODUCTION
1.1Research background
Projects make a vital contribution to industrialisation and hence the growth of
a nation's economy. The importance of projects in the development of any
nation cannot be overemphasized. This is demonstrated in various
literatures explaining the success and failure of projects. Although projectsare said to be important, its implementation can be an uphill task. Various
researchers have discussed project management as a technique to help
prevent against failure in projects. Others have established checklists to help
prevent failure. Despite the increased project management awareness and
these checklists, some projects still fail, Atkinson (1999).
All projects are constrained by inherent risks; knowledge of these risks will
play an important role in achieving success and avoiding failure. Usually
projects consist of three stages consisting of the approval, execution and
evaluation stages. If any of these stages is not managed properly it may
result to the failure of the entire project.
Failure or Success in projects is a multi-dimensional issue and may be
influenced by so many factors. Some projects may have failed in project
management practices including cost overrun, scope creep, delay in
schedule etc, and other projects may fail in procurement practices. Despite
these failures in the following areas the project may still be perceived as
successful by the end users. An example is Wembley Stadium; despite all
the issues associated with the project in terms of project management and
procurement practices, it is still perceived to be successful and a state of the
art stadium by the end users. This may result from the fact that it has hosted
world class sporting events.
Usually, projects are designed to meet stakeholder's objective. These
objectives define the criteria for success of that project, and projects not
satisfying these objectives are deem to fail. Effective communication and
clarity in the stakeholder's objective is vital to the project manager.
This thesis examines the causes of project failure and how these can be
prevented, managed or controlled. It discusses project failure and success
with the help of case studies in order to identify the critical success factors
and reduce failure in the implementation of projects.
This research is done with the anticipation of not only adding information to
the body of knowledge already in existence, but also in defining the criteria
for project success and identifying the variables involved. This wil l help
organisations effectively manage projects.
1.2 Aim
The aim of this research is to carry out appraisal on the causes of project
failure and the appropriate methods of avoiding project failure. This aim is
intended to be achieved with the following objectives.
1.3 Objectives
To provide a review of project management
To analyze success criteria for projects
To explore factors that causes project failure or success
To examine methods of avoiding project failure
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1.4 Scope
This research is based on construction projects executed in the United
Kingdom over the last two decades.
1.5 Research Structure
Chapter One, Introduction this introduces the research; topic highlighting the
aim, objectives and scope of the research.
Chapter Two, Literature review critically reviews the existing Literature
regarding the subject. It establishes the definition of project success and the
success and failure criteria / factors.
Chapter Three, Methodology describes the methodology used to undertake
this research. It demonstrates the fact that secondary data was mostly used
in undertaking this research.
Chapter Four, Case Studies - Case studies on projects from the UK
construction Industry were discussed in this Chapter. These case studies
were analysed and linked to the literature review chapter.
Chapter Five consists of the analysis of the discussion and findings. This is
derived from critically analysing the Wembley, Heathrow terminal five (T5)and Holyrood case studies.
Chapter Six, Conclusion and Recommendation: This chapter concludes the
research and suggests directions for further research.
CHAPTER 2: LITERATURE REVIEW
2.1 Introduction
The importance of avoiding project failure in a rapidly evolving project-driven
21st century cannot be over-emphasized. Attempts to understand the
causes of project failure and/ or success have proven problematic, despite
attempt by many practitioners and academics over the years. Project
demands have constantly increased over the last decade and have drivenour society into a constantly changing environment.
Despite attempts to make project appraisal and delivery more rigorous, a
considerable proportion of delivery effort results in project that does not meet
user expectations and are consequently rejected. In our view this can be
attributed to the fact that few organisations have the facilities, training and
management discipline to bring project to successful completion.
Project success does not come easily; much has been contributed over the
last decade to our understanding of the nature of and reason for successful
and unsuccessful project completion. In addition many projects fail to
complete at all. Sometime failure to satisfy all the original goals of a project
can still be regarded favourably if the main sponsor is not satisfied with the
outcome and the key stakeholders have gained in some way.
Generally, the key development considerations are to have the goal clearly
defined, to plan how to realize the goal and implement the plan. Developing
an alternative methodology for project management founded on
stakeholders, senior management support and proper planning should lead
to a better understanding of the management issues that may contribute to
the successful delivery of projects.
This literature review is aimed at carrying out appraisal on the causes of
project failure and the appropriate methods of avoiding it. It begins with key
definitions, then analysis of causes of project failure and project success.
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Then it looks at success factors and criteria; also examine ways of avoiding
project failure. The chapter ends with summary of the discussion.
2.2 What is a Project?
Gary and Larson (2008:5) defined project as a complex, non routine, one-
time effort limited by time, budget and resource, and performance
specifications designed to meet customer needs. This is in contrast to how
an organisation generally works on a permanent basis to produce their
goods and services. For example the work of an organisation may be to
manufacture a vehicle on a continual basis, therefore the work is considered
functional as the organisation creates the same products or services over-
and -over again and people hold their roles on a semi permanent basis.
A project can be defined as having constraints (usually centred around time
and resources, but also including all aspect of the process and the outcome);
projects are processes that in many circumstances are core business for
organisation. The diagram below show different levels in project
management.
2.3 What is Project Management?
According to Gray and Larson (2006) Project management is a task derived
from an organisation that enables professional project managers to use their
skills, tools and knowledge to plan, execute and control a unique project
within a limited lifespan by meeting the specification requirements of the
organisation. Since the outcomes of the capital projects have strategic
implications on the success and profitability of the business, the ability to
deliver based on pre-determined objectives should be critical to the
company's success.
And yet one-third of all the oil and gas projects exceed budget and time
projections by more than 10 percent. Failure to deliver big projects on budget
and on schedule is highly publicized and damage the companies profile with
capital markets that predictability and strong returns. Continual use of
traditional project management techniques will not alter this trend.
Companies that want to change and improve on their performance with
critical capital projects will need to adopt new techniques.
Munns and Bjeirmi (1996) also defined project management as a process
used as a control to achieve the project objectives by utilizing the
organisational structure and resources to manage a project with the
application of tools and techniques, without disrupting the routine operation
of the company.
Project management is the discipline of managing all the different resources
and aspects of the project in such a way that the resources will deliver all the
output that is required to complete the project within the defined scope, time,
and cost constraints. These are agreed upon the project initiation stage and
by the time the project begins all stakeholders and team members will have
a clear understanding and acceptance of the process, methodology and
expected outcome'.(http://www.projectsmart.co.uk/introduction-project-
management.html accessed on 30/06/09)
Project management has been defined as the process by which projects
(unique, complex, non- routine, one-time effort limited by time, budget, and
resources) are defined, planned, monitored, controlled and delivered such
that the agreed benefits are realised (APM, 2006:3)
Other definitions have been offered, Reiss suggests that a project is a
human activity that achieves a clear objective against a time scale, and to
achieve this while pointing out that a simple description is not possible, he
suggested that project management is a combination of management and
planning and management of change.
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Despite all the suggestions about what is project management, the criteria
for success, namely, cost, time, and quality remain and are included in the
actual description. Meaning that Oisen's definition of project management
was either correct, or as a discipline, project management has not really
changed or developed the success criteria over 50 years. Therefore project
management is a learning profession. The significant point from all the
definitions and suggestions of project management is that while the factors
have developed and adopted, changes to the success criteria have been
suggested but remain unchanged.
In 2008, a survey undertaken by Booz Allen Hamilton (project management
consultant) which comprises of 20 companies in engineering, procurement
and construction; shows that 40 percent of all projects executed where faced
with cost overruns and behind schedule. These overrun in cost and schedule
has led to client's dissatisfaction on project performance; this view also
agree with the research of M J Lang (1990). Therefore effective project
management is very vital in such a volatile business environment.
2.4 Project Management Methodology
Generally, projects are split into three phases Initiation, implementation and
closure. Every stage of a project has multiple checkpoints which must be
met before the starting of the next stage. The degree to which a project willbe managed depends on the size of the project.
For a complex project in a large organisation that involves a number of
people, resources, time and money, a more structural approach is needed,
and there will be more steps built into each stage of the project to ensure
that the project delivers the anticipated end result. For a simple project in a
small organisation, agreed milestones, a few checklists and someone to co-
ordinate the project may be all that is required.
2.5 Defining Project Failure
From Penguin English Dictionary (1992), failure is define as unsuccessful
project that fails to perform a duty or an expected action, non-occurrence or
non-performance. Whereas success can be defined as the achievement ofsomething desired, planned or attempted (Cambridge Dictionary, 2007). It is
also said that success is an event that accomplishes its intended purpose
(dictionary.com, 2007). Anything short of that is failure. Project failure is an
unpleasant event that cost large amount of money to the organisation.
2.6 Causes of Project Failure
Pinto and Mantel (1990) carried out a research on the causes of project
failure and revealed a good explanation that encompasses both internal
efficiency and external effectiveness. They state that project failure is a
vague concept, which has evoked much as to its definition, as the case with
the definition of project success.
A project is considered a failure whenever a project does not meet the
expectations of the stakeholders. This has lots of impact to both the
organisation and all stakeholders to the project. They include: cost and time
overruns, quality degradation, frustration and stress, sometimes resulting to
people quitting, low corporate market value, low public opinion and negative
media campaigns. The total effect can be very costly to the organisation; at
times even force the company into closure.
Bienkoski (1989) identified ten factors that can lead to project failure and
they are:
* Lack of change management- happens when there is no method to handle
or recognise changes.
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* Communication- causes delay or even failure since team members do not
have the information they needed, issues or changes do not get escalated,
project reporting is sluggish
* Inadequate resources- Task take longer than expected to complete,
deadlines and milestones get missed, and project completion date comes
into jeopardy, one end of working more than necessary (double shift) to get
the work done
* No one is in control, not even the project manager, who is assigned to theproject but not given the free hand to manage the project. This is most
problem encounters in matrix organisation
* Project lacks structure caused by things such as critical tasks being under
rated
* Inaccurate estimates. A top- down plan causes constraints on the
prediction of the cost of the project
* Poor risk management. The project initiation stage is not properly planned
* Insufficient non-resources are not allocated to the project; for instance, it is
not possible for a project to succeed if the right resources are made
available for that project
* Incompetent project management skill
* Project changes from its original objective and goals. This can occur due to
additional requirement from the client
Pinto and mantel (1990) argue that the major causes of project failure are
changes in the project environment, as it goes out of hands of the
management.
2.7 Defining Project Success
Lewis (2005) states that project success can be defined as meeting the
required expectation of the stakeholders and achieving its intended purpose.
This can be attained by understanding what the end result would be, and
then stating the deliverables of the project. Shenhar et al. (2001) state the
opposite: that project success is commonly judged by time and budget goalscriteria, whereas in some cases this does not apply to some projects.
Thiry (2006) argues that project success can only be defined if executives
are able to consider the contribution of benefits and if the project is able to
achieve these measures in relation to resources, competencies and
complexity within the project parameters.
2.8 Key Performance Indicators (KPIs) as aMeasurement for Project Success
The purpose of the KPIs is to enable measurement of project and
organisational performance throughout the construction industry (The KPI
Working Group 2000).
Collins (2000) advocates that the process of developing KPIs involves the
consideration of the following factors:
* KPIs are general indicators of performance that focus on critical aspects of
output or outcomes
* Only a limited, management number of KPIs is maintainable for regular
use. Having too many (complex) KPIs can be time-and resource-consuming
* The systematic use of KPIs is essential as the value of KPIs is almost
completely derived from their consistent use over a number of projects
* Data collection must be made as simple as possible.
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* A large sample size is required to reduce the impact of project specific
variables. Therefore, KPis should be designed to use on every building
project.
* For performance measurement to be effective, the measures must be
acceptable, understood and owned across the organisation
* KPIs will need to evolve and it is likely that a set of KPIs will be subject to
change and refinement
* Graphic delays of KPIs need to be simple in design, easy to update and
accessible.
Key Performance indicators for measuring project success can be illustrated
with the help of the diagram below (Albert & Ada, 2004).
They identified the following as the measurement of project success: Cost,
time, quality, commercial profitable/value, environmental performance, user
expectation/ satisfaction, health and safety and participants' satisfaction.
This will help in explaining what the project success might mean to different
stakeholders.
Key Performance Indicators
Dvir et al. (2003) state that the ranking of success is a one-sided judgement,as the definition of success is difficult to define, because it has different
meanings for different people; thus, the criteria of success should reflect the
diverse interest and view that lead to a multi-dimensional and multi-criteria
approach.
Baccarini (1999) states: that success entails hard criteria which often linked
with cost, time and quality. He also states that hard criteria which can be
easily measured can lead to some form of substantial agreement. In
contrast, soft criteria are known to be one sided, restrained and not easily
assessed. This implies that project success is a fantasy of the mind and only
an individual can turn such vision into reality.
A contrasting view from Westerveld (2000) defined project success as the
satisfaction of all the stakeholders', meaning that as long as the stakeholders
are pleased with the outcome and gain profits or revenue from the project,then it is classed as a success.
One of the "Square's root" corners, organisational benefits, drew much
attention because of its significance and it was further analysed. Kerzner
(2001, p6) suggests three criteria from the organization perspective in order
for a project to be successful.
The first is that it must be completed "with minimum or mutually agreed upon
scope changes", even though stakeholders constantly have different views
about projects' results (Maylor, 2005, p288).
Secondly without disturbing the main work flow of the organization" because
a project has to assist organisation's everyday operations and try to make
them more efficient and effective.
Finally, it should be completed "without changing the corporate culture" even
though projects are "almost exclusively concerned with change - with
knocking down the old and building up the new" (Baguley, 1995, p8).
A project manager's main responsibility is to make sure that he delivers
change only where is necessary, otherwise he is doomed to find strong
resistance from almost all organisational departments (Kerzner, 2001, p158)
which ultimately could lead to project failure.
A more structured approach to project success is grouping the criteria into
categories. Wideman (1996, p3-4) describes four groups, all of them time
dependent: "internal project objectives (efficiency during the project), benefit
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to customer (effectiveness in the short term), direct contribution (in the
medium term) and future opportunity (in the long term)".
The characterization of time dependent' is based on the fact that success
varies with time. Looking at the future benefits of the organisation can be
really difficult, because in some cases they don't even know what they want,
yet it is vital to know what the project is trying to achieve after completion
time so that success criteria are clearly defined in the early stages.
This is quite a different approach, because the focus moves from the present
success criteria to the future, in a way that a project can be unsuccessful
during execution if it is judged by criteria like cost and quality, but in the long
term it can turn to be a thr iving story.
A good example of this hypothesis is hosting the Olympic Games in Athens,
Greece, which received mass criticism both during the planning period, due
to delays in construction time, and when it was finished, due to huge cost.
But the benefits that Greece will gain from the Olympic Games can be fully
understood after 5 or maybe 10 years from the hosting year
(Athens2004.com).
All the above success criteria "should be simple and attainable and, once
defined, they should also be ranked according to priority" (Right Track
Associates, 2003). Straightforward criteria are easy to understand by
everyone involved in the project and therefore commitment is guaranteed.
Unrealistic criteria can put a failure' label on many projects because of the
unreachable standards, can generate low team esteem and team
performance in future projects and finally generate unfair disappointment
among stakeholders. As for priority issues, it is inevitable that things will go
wrong and the project manager will be in a tough situation where he must
make the right decision having in mind that he has to sacrifice the least
important success criterion.
Also Shenhar et al (1997) are of view that project success can be seen from
the four area:
Project efficiency, impact of the project to the customer, business success
and finally what the project holds for the future. This was further explain in
the diagram in 3.
2.9 Defining Project Success Factors andProject Success Criteria
Muller and Turner (2007) defined the two components of project success in
relation to the use of project management as follows:
Project success factors are the elements of a project that can be influenced
to increase the like hood of success; these are independent variable that
makes success more likely.
Project success criteria are the measures by which judge the successful
outcome of a project; these are dependent variable which measure project
success.
We often hear or read about various success stories. But what is success
and what criteria should organizations use to identify success? What factors
lead to a successful project?
The purpose of this study is to define project success criteria, clarify their
difference with success factors and analyse their importance in project
management methodology.
One of the vaguest concepts of project management is project success.
Since each individual or group of people who are involved in a project have
different needs and expectations, it is very unsurprising that they interpret
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project success in their own way of understanding (Cleland & Ireland, 2004,
p2).
"For those involved with a project, project success is normally thought of as
the achievement of some pre-determined project goals" (Lim & Mohamed,
1999, p244) while the general public has different views, commonly based
on user satisfaction.
A classic example of different perspective of successful project is the Sydney
Opera House project (Thomsett, 2002), which went 16 times over budget
and took 4 times more to finish than originally planned.
But the final impact that the Opera House created was so big that no one
remembers the original missed goals. The project was a big success for the
people and at the same time a big failure from the project management
perspective.
On the other hand, the Millennium Dome in London was a project on time
and on budget but in the eyes of the British people was considered a failure
because it didn't deliver the awe and glamour that it was supposed to
generate (Cammack, 2005).
"In the same way that quality requires both conformance to the specifications
and fitness for use, project success requires a combination of product
success (service, result, or outcome) and project management
success" (Duncan, 2004).
The difference between criteria and factors is fuzzy for many people. The
Cambridge Advanced Learner's Dictionary describes a criterion as "a
standard by which you judge, decide about or deal with something" while a
factor is explained as "a fact or situation which influences the result of
something".
Lim & Mohamed applied those definitions to project success and illustrated
the difference. It is clear now that critical factors can lead to a series of
events which ultimately meet the overall success criteria of the project, so
they should not be used as synonymous terms.
Project success can be seen from two different perceptive, the micro and
macro viewpoint (Lim & Mohamed, 1999). This can help in better
understanding of what project success means to different people.
2.9.1 Success Criteria
Many lists of success criteria have been introduced in the previous decades
by various researchers. Primal success criteria have been an integrated part
of project management theory given that early definitions of project
management included the so called Iron Triangle' success criteria - cost,
time and quality. (Atkinson, 1999, p338)
Atkinson continues that "as a discipline, project management has not really
changed or developed the success measurement criteria in almost 50
years".
To meet the urgent need of modernizing the out of date success criteria, he
suggest the Square Route' ( 3) success criteria instead of the Iron Triangle',
where he groups the criteria that other academics have proposed.
The main change is the addition of qualitative objectives rather than
quantitative, namely the benefits that different group of people can receive
from the project. These benefits are seen from two perspectives, one from
the organisational view and one from the stakeholders view.
It is obvious that each part will have benefit differently from projects. For
example one organisation can gain profit through achieving strategic goals
when a project is completed and at the same time these goals have a
serious environmental impact in the stakeholders' community.
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This means that a successful project must bargain between the benefits of
the organisation and the satisfaction of end users. The fourth corner of the
Square Root' is the Information System which includes the subjects of
maintainability, reliability and validity of project outcomes.
Belassi and Tukel (2001) are of the opinion that criteria for measuring project
success/failure can grouped into two groups: the factor and system response
groups. The identified factor groups are: factor related to project manager,
factor related to project team members, factor related to the project itself, the
organisation handling the project and the factor related to the external
environment in which the project takes place. The diagram below shows this
in more detail.
2.9.2 Success Factors
As mentioned earlier; "success factors are those inputs to the management
system that lead directly or indirectly to the success of the project or
business" (Cooke-Davies, 2002, p185). Some project managers "intuitively
and informally determine their own success factors.
However, if these factors are not explicitly identified and recorded, they will
not become part of formal project management reporting process nor they
become part of the historical project data" (Rad & Levin, 2002, p18). Belassi
& Tukel (1996, p144) classified these factors into 5 distinct groups according
to which element they relate to.
2.9.2.1 The Organization
Top management support is the principal success factor for many
independent research groups (Tukel & Rom, 1998, p48) (CHAOS Report,
2001, p4) (Cleland & Ireland, 2002, p210) (Tinnirello, 2002, p14), which
means that no project can finish successfully unless the project manager
secures true support from the senior or operational management.
It is extremely difficult to work in a hostile environment where nobody
understands the benefits that the project will deliver to the organisation.
Stakeholder management and contract strategies (number of and size of the
contracts, interface between the different contracts and the management of
contracts) are separate success factors which are also considered part of
organization issues (Torp, Austeng & Mengesha, 2004, p4).
2.9.2.2 The Project Manager
Having a project manager is not going to guarantee the success of a project.
He must have a number of skills to use during the project to guide the rest of
the team to successfully complete all the objectives.
In the 2001 CHAOS report (The Standish Group International, 2001, p6),
business, communication, responsiveness, process, results, operational,
realism and technological skills are mentioned as some of the most
important skills a project manager should have to deliver success.
However, more resent research by Turner and Muller (2005, p59) has
concluded that "the leadership style and competence of the project manager
have no impact on project success". It is very interesting to investigate why a
highly respectable professional body for project managers published such a
contradictive position.
A possible answer could be found in the fact that project manager's results
are difficult to prove and even more difficult to measure.
If the project is successful, senior management will probably claim that all
external factors were favourable. On the contrary, if it turns to be a failure,
project manager easily becomes the scapegoat.
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2.9.2.3 The Project Team
Project managers are very lucky if they have the option to choose their
project team. More often, their team is inherited to the project from various
sectors of the organisation.
It is vital to have a good project team to work with, with core skills that can
be evolved to core competences and capabilities for the whole organisation.
All members of the project team must be committed to the success of the
project and the overall mission of the company.
Apart from their skills and commitment, project team members should have
clear communication channels to access "both the functional manager and
the project manager within a matrix organization.
Effective management of this dual reporting is often a critical success factor
for the project" (PMBOK Guide, 2004, p215).
2.9.2.4 The Project Itself
The type of a project underlines some factors that are important to success.
For example, if a project is urgent, the critical factor in that case is time.
The Wembley stadium is expected to be fully operational due to May's 2006
FA Cup Final and that is the primary target.
However, the increase of cost "that has thrown the management's
calculations out of kilter" (Evans, 2005) was not a big issue at that time.
The size, value of a project and it's uniqueness of activities can be a puzzle
for the project manager who is used to planning and co-ordinating common
and simple activities (Belassi & Tukel, 1996, p144).
2.9.2.5 The External Environment
External environment can be the political, economic, socio-culture and
technological (PEST) context in which the project is executed. Factors like
the weather, work accidents or the government's favourable or unfavourable
legislation can affect the project in all of its phases.
Note that if a client is from outside the organization, he should also be
considered as an external factor influencing the project performance (Belassi
& Tukel, 1996, p145).
Competitors should also be accounted as external factors which can
undermine project success because the original project could be
overshadowed by a more glamorous and successful project launched by
another organisation.
2.9.3 Methods of Avoiding Project failure
Project success makes organisation stronger and better, and that means it is
important to ensure that organisation choose the right project; allocate theright resources, track progress along the way and taking an unflinching look
at actual result.(http://www.projectsmart.co.uk/pdf/do-you-know-where-your-
project-is.pdf. accessed on 12/07/09). More ways of avoiding project failure
will be discussed in detail in the subsequent chapter.
2.9.4 Summary
It is critical for a project manager to understand what the stakeholders
consider as a successful project.
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In order to avoid any surprises at the end of the project, there is an urgent
need to identify the different perspectives of what success means before the
project goes live.
It is also vital to remember that success criteria are the standards by which a
project will be judged, while success factors are the facts that shape the
result of projects.
Success criteria have changed considerably through time and moved from
the classic iron triangle's view of time, cost and quality to a broaderframework which includes benefits for the organisation and user satisfaction.
An additional framework to capture success criteria depending on time was
also described.
As for success factors, they were grouped into five distinct sets and the
literature views were find to contradict on the issue of how critical a project
manager is to the final success of the project.
A common factor mentioned by many authors is senior management support
for the project and it is recognized as one of the most important factors of all.
In conclusion, early definition of success criteria can ensure an undisputed
view of how the project will be judged and early detection of success factors
will guarantee a safe path to deliver success.
CHAPTER 3: METHODOLOGY
3.1 Overview
Projects have become increasingly important in the development of any
nation. Various firms have used project management techniques as a means
of bridging the gap between failure and success in the implementation of
projects. Despite this increasing awareness of project management by firms,
projects still fail. Several factors may affect the outcome of a project. The
researcher highlighted various success and failure factors of projects in an
earlier chapter. This has formed the basis for the research question.
3.2 Research QuestionsYin (1994:4) suggests that the type of research method chosen for a study
should depend upon three conditions:
1. The type of question posed;
2. The extent of control the investigator has over actual behavioural events;
and
3. The degree of focus on current as opposed to historical events.
Based on the factors mentioned in the literature which may affect the project
outcome; the following research questions were framed.
* What are the criteria for measuring project success?
* What factors lead to success/failure?
* How can these issues be prevented or controlled?
Questions generally fall into two categories of who', what', where', how'
and why'. Each of these is best suited to different types of research methods
according to Yin (1994:5).
Experiments, historical studies and case studies are mainly used to answer
how' and why' questions while surveys and archival analyses are used to
answer who', what' where' and how'. Also Yin (1994:5) points out that
what' question, can be either exploratory or statistical. The latter type of
what' question is better answered through quantitative research while former
benefits from enquiries.
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The fundamental questions of this study are both exploratory (what') and
explanatory (how'). The exploratory question, what are the criteria for
measuring project success? and what factors lead to success / failure? are
central to this study. Finally, this study ask how can these issues be
prevented or controlled in order to avoid project from failing.
3.3 Research Design
The research design provides the direction in which the researcher used in
carrying out this research. Based on the nature of this research, the selected
research design utilised will be that of a case study. The research
methodology will explain the various researches utilised. Ghauri and
Gronhaug (2005:109) define research methods as an orderly collection of
data for the purpose of obtaining information to answer a specific research
objective.
3.4 Method of Data Collection
In this research, articles gathered from other authors were critically
reviewed.
Bryman and Bell (2003, p.212) states that, the secondary analysis is
considered to be the most suitable data collection method. The researcheremployed the use of the following as a source of secondary data collection.
Secondary analysis - in this library -based dissertation proposal the
secondary analysis is considered to be most suitable data collection method.
It uses data that are collected by other researchers or by various institutions
in the course of their business; for example official statistics.
Bryan and Bell (2003,p212) defined secondary analysis as: the analysis of
data by researchers who will probably not have involved in the collection of
those data, for the purposes that in all likelihood were not envisaged by
those responsible for the data collection
Hence this method can be used in either qualitative or quantitative study
method based on the nature of the data. Also the secondary source
examination may be considered as producing a re evaluation that would then
become a primary source and possible contribution to the literature.
Saunders et al. (2003) classified secondary data in three types:
Documentary
Multiple sources
Survey
The researcher decided to use this method because it has the following
number of advantages:
Resource Efficient
Opportunity for longitudinal analysis
Provides comparative and contextual data
Offers new interpretation of data
Provides comparative and contextual data
3.4.1 Desktop Study
The researcher analysed the work of various authors and authority on the
subject matter. Information regarding project failure was obtained through
the following including journals, published books, databases and
Government websites.
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3.4.2 Journals
In this study, the following journals were reviewed and analysed because
they are well referenced. They are the work carried out by professional in the
field with varied years of experiences over years. They help in clarifying the
subject of this research; the journal include
European Journal of Innovative Management
International Journal of Project Management
Project Management Journal
Advanced Management Journal
Journal of Marketing Research
Journal of Operation Management
International Journal of Production Research
Strategic Management Journal
International Journal of Operation and Production Management
3.4.3 Databases
Databases contain very vital information and in this research I sought for
information that relates to project management in different industries.
ABI Inform
Emerald
JSTOR
Proquest
Science Direct
Scopus
Web of Knowledge
Wiley Interscience
Google Scholar
Joule Library, The University of Manchester
Computer World
EBSCOhost
3.4.4 Government Website
I sought for information in government website because this is a place where
the laid down procedures are published and industries must strictly adhere
to. For instance office of government commerce contain information relating
to best practice which construction firms must follow in the United Kingdom.
They include
Office of Government Commerce (OGC)
National Audit office (NAO)
Other potential sources of information are textbooks available in the library,
academic research journals like the supply chain management journal, and
the journal of operations and logistics. Publications and websites of Project
Management Institutions like PMI (Project Management Institute) and APM
(Association of Project Management). Refereed conferences,
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Dissertations/theses, reports/occasional papers, trade journals, newspapers,
and magazines.
3.4.5 Literature Review
In carrying out any research project, it is important to first of all review any
literature considered to be relevant to the research being carried out. It is
during the reviewing related literature that a theoretical framework for doing
any quantitative study is formed. For instance when an existing knowledge is
carefully considered, key variables and relationships are uncovered.
Because no research project exists as an island, previous studies must
constitute part of the process of discovery. According to Ghauri and
Gronhaug (2005:52), a literature review is principally intended to:
* Frame the problem being studied
* Identify relevant concepts, methods/ techniques and facts; and
* Position the study in terms of its intended contribution to knowledge
3.4.6 Case Studies
Case studies provide an opportunity for a problem to be studied in depth
(Bell 2005)
Yin (2003) explains that case study approach facilitates the use of multiple
sources of evidence. Ghauri and Gronhaug (2005:114) stressed that case
studies are especially useful when the phenomena being investigated cannot
practically be studied outside its natural environment and / or when variables
being studied are not easy to quantify.
The researcher has used some construction case studies to highlight failure
and success.
These case studies include :
Heathrow BAA terminal 5
Wembley Stadium
Holyrood Parliament building
These case studies were used by the researcher because they cut the
application of project management, their sizes, complexity and financial
implications involved in the development of such projects. These projects
also reflected the various processes which could result to failure or success
if managed appropriately. Such processes include effective project
management practices, procurement practices, management of stakeholders
etc.
Several factors and lessons learned were identified and highlighted by the
researcher to ensure best practice in the execution of projects.
3.5 Limitations
Due to the time constraint in this research, the researcher based his case
studies on the construction industry. Other industries should have been
researched to establish the similarities and challenges involved in avoiding
project failure.
Case studies of projects in developing nations should have also been
discussed, to establish if Government policies, geographical locations and
etc also impact projects.
Secondly, the literature review does not give a wider scope, covering project
success and failure in all industrial sectors. Moreover data does not look at
more than one company over a period of time to gain valuable and reliable
data. Finally there are insufficient data on one definition of project success
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and failure; many authors work would have been reviewed before arriving at
a conclusion.
CHAPTER 4: CASE STUDIES
The purpose of the case studies in this research is to identify the factors that
have lead these projects to success or failure, by examining the main facts
behind each project used in the case. These case studies are the most
common ones in the construction industry and in terms of applications of
project management. They are transferable to construction projects in any
other geographical location in the world, though every project has its
uniqueness. They are
The Holyrood (Scottish Parliamentary Building project)
These various case studies will be reviewed in detail to see examine which
factors contributed to success or failure of these project.
4.1 Wembley Stadium Project-Successful/Failures
The aim of this project was to design and build a distinctive, state-of-the art
national stadium; a world -class home for English football. Plus, in addition to
hosting major football events, such as the FA final and England Internationalmatches, the stadium was to be capable of staging major athletics and music
events. Its design was to be both functional and architecturally significant: an
iconic replacement for the old Wembley stadium, world famous for its twin
towers. A key prerequisite of the new venue was spectator comfort, for
example, the provision of comfortable seats, generous leg-room,
obstructable view of the pitch, and outstanding catering facilities.
The new stadium will generate an important new income stream for the FA
with a proportion of the profits being reinvested in football.
4.1.1 Project Scope
Design and building of a stadium for staging football, rugby league and
music events, also could be adapted to stage major athletic competitionswith a removable platform, rather than a permanent running track.
Incorporated in the project are hotel, office accommodation and a visitor
centre.
Cost of Wembley Stadium project: Budgeted cost for this project was about
751M but due to design changes and unrealistic cost estimate the project
cost more than budgeted.
Parties involved: Wembley National Stadium Limited (WNSL) is the client
while Multiplex an Australian construction company is the major contractor
with many subcontractors.
Purpose of the Project: To design and build a stadium for staging football,
rugby league and music events.
4.1.2 Why Chosen Wembley Project as aCase?
This case study was chosen because of its size and complexity in terms of
engineering design. Also it is an innovative project with many stakeholders,
government involvement and a project with a single contractor managing
many subcontractors. This project also cut the application of project
management in a changing and challenging environment.
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4.2 London Heathrow Terminal five Project
London Heathrow is one of the busiest airports in the whole world; an
extension project to the terminal was initiated by British Airport Authority
(BAA). The essence of this project is to build a terminal that would cater for
more passenger as the number of daily passengers increases on daily basis
(Aviation Daily 2001).
4.2.1 Reason for Choosing This Case(HEATHROW TERMINAL 5)
I chose this case because it is a project that cut across the project
management best practice. Also it show how important it is for every project
participant to be up and committed in ensuring that a project is delivered as
agreed.
This project is intended to revolutionize United Kingdom construction project
management practice, leading Brady et al. (2008) to classify the
development as a megaproject'.
4.2.2 Cost of London Heathrow Terminal 5
Project4.3billion pound was budgeted for the construction of T5; though British
Airport Authority invested 300 million in order to move to T5 bearing in mind
that their bid would surpass that of their competitors, KLM and Air France.
The project commenced in September 2002 and was funded by BAA.
An application for this project was filed by BAA in 1993. This project was well
planned, as it was the longest project with public inquiry in British planning
history; which contained 500 proofs of evidence, 5000 words of documents,
400 members of the public and 35MPs and MEPs, inclusive of 30million
words collated from 700 witnesses, and 80,000 transcripts of evidences
were produced. The project was approved in November 2001 by Stephen
Byers, the transport secretary. BAA was both the client and the project
manager for this project owing to the fact that they want to apply other
project management method that is unique to the ones the UK construction
industries has been using. There is no main contractor in this project; a
framework agreement was use to appoint 60 tier one suppliers. Ten of the
top suppliers are appointed based on the value of work performed.
T5 is the largest free-standing building-the waveform roof with airy, light and
contemporary architectural design. It took about eighteen and half years to
develop (planning and its associated public inquiry lasted 10 years). T5 is
deemed as one of the UK's most successful construction programmes.
T5 project process was based on partnering and collaboration .Under the T5
Agreement' BAA entered into a direct contractual relationship with all their
First Tier' suppliers (main suppliers, contrators and consultants),of which
there were over 80.
T5 consisted of 16 projects, which in turn were divided into 147 sub-projects.Each sub project was run by an integrated design and construction team,
containing between 6 and 25.First Tier Suppliers that was led by a BAA
project manager.
4.2.3 T5 Contract
The main objective of the Agreement was to create a unique contract under
which BAA retained all the risk relating to the project. Additionally, the
contract needed to be flexible as BAA appreciated that their requirements
would change during the course of the contract
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The contract is generally considered to be a balanced agreement, which
facilitates appropriate relationships and behaviours. Drafted in a non-
adversarial style, the negative and potentially confrontational aspects of
traditional construction contracts were replaced by a commercial model and
policy that created commercial tension without erecting commercial barriers.
While not explicitly derived from the NEC form, the two contacts have
aspects of partnering and integrated working in common. The contract was
designed to enable all participants to concentrate on:
The root cause of problems and not their effects
Working within integrated teams to deliver success in an uncertain
environment
The proactive management of risk rather than the avoidance of litigation
Note: The T5 agreement was supported by BAA's novel risk insurance
policy.
Each first-tier supplier was responsible for appointing, developing and
managing their own supply chain (second' and lower' tier
suppliers/subcontractors). BAA expected the contractual arrangements
within the supply chain to conform to the principles of the T5 agreement, for
example, to avoid risks being transferred down the chain to those least able
to carry them and to promote cooperative working methods. To this, BAArecommended the use of modified version of the NEC Engineering and
Construction Contract (ECC) to appoint second tier suppliers.
4.2.4 Risk Management With Respect to T5Project
A key component of the T5 Agreement, and a major departure from common
practice, was the notion that BAA retained ownership of risk rather than
seeking to transfer it.
Transferring risk will be counter-productive; many risks are unforeseeable
before or during the bidding process and it is naive to behave as if they are:
The old game would be to go to the market with an incomplete
understanding of what you want, ask for bids without understanding the
inherent risks and then get bids from contractors that are designed to beat
the competition rather than address the real risks. (Tony Douglas Managing
Director of the T5 Project), no construction company would be able to carry
the financial liabilities generated by the 4.2bn project
Irrespective of how risks are apportioned, ultimately the purchaser always
bears and pays for the risk.
As a result BAA retained all risk on the Project (eliminating it from the supply
chain) and insured it, rather than requiring suppliers to include it in their
prices.
4.2.5 Cost Reimbursement
Pre-emptive risk management: Integrated teams were responsible for
identifying the root cause' of each risk in a timely manner, assembling the
most appropriate resources and managing the risk as effectively as possible
Integrated teams - BAA''s strategy was to adopt a problem solving approach
to risk, identifying its sources at an early stage and then assembling the best
resources(integrated teams) to proactively manage them.
Promotion of a non-adversarial approach or no blame policy
Collaborative project software: To facilitate open and t imely communication
within the integrated project teams, T5 utilised a collaborative project
software package that provided access to the programme, scope of work,
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and risk reports. The system was also credited with helping to reduce
misunderstanding and delays
4.2.6 Difference between T5 andconventional contract principles
T5 assumptions
Conventional principles
Cannot transfer risk
Transfer of risk
Remain Flexible
Price in advance
Integrated teams
Profit at risk
BAA manages the risk
Penalties
Active risk management
Defined scope
Reimburse properly incurred
Employer's team
Profit levels pre agreed
Skill and Care
Emerging pre-planned scope
Compliance/remedies driven
Single integrated team values
Silos
Exceptional performance
Performance are not exceptional
Goals/Targets
Goals/target sometimes are not well defined
Liability
Conventional principle do not accept liability
BAA (T5) clearly went for relationship management. They understood that
they were building a mega project which would have been difficult to transfer
the risks involved to a contractors considering the potential changes in the
project. They made the decision that they are better placed to manage the
risks. Also, they had studied similar projects around the world and the
outcome was not pleasing to them to follow the conventional way of doing aproject. It seems that all the projects they examine both in the UK and
abroad had cost overrun and delayed completion.
So they took the decision to manage the project themselves. It was a good
decision but there were always elements of what if .
BAA concluded that without the adoption of a fundamentally different
delivery methodology, the T5 project would have exceeded budget by more
than 1 bn.
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4.3 The Holyrood Project
The Procurement Route and ConstructionManager:
The decision to adopt construction management as the procurement vehicle
for the construction of Holyrood building was found to be one of the most
significant, if not the most significant decision taken during the course of theproject. Construction management is one of the relatively new fast track'
methods of construction procurement, developed in 1980s.
Under this arrangement, (construction management design) tendering and
construction overlap. The client employs a designer and, separately, a
construction manager who is engaged as a fee earning consultant to
programme and co-ordinate the design and construction activities.
The actual construction activities are divided into three packages which are
sequentially put out to tender and are undertaken by trade contractors who
are contracted to the client.
Construction management offers the advantage of speed but with the
disadvantage of price uncertainty until the last package contract has been
leased.
4.3.1 Reason for Choosing this Case Study(Holyrood)
This case was chosen because it shows an example of bad practice in
project management. It be also be used to illustrate the importance of
awarding a project contract based on merit. A big lesson can be learn from
this project because it a project that involve the general public and the
government.
4.3.2 Holy rood Project - Successful/Failure
The Scottish office chose the construction management procurement route
in July 1998 after due professional consideration, including advice from the
design team. However, they did not prepare a comprehensive procurement
strategy document, and the procurement strategy for the new Parliament
was incomplete in that:
There should have been a reason analysis supporting the adoption of the
construction management route represented by the appointment of Bovis as
construction managers in January 1999. Such a strategy consideration of the
procurement route could have been best conducted at the beginning of
1998, in conjunction with the evaluation leading to the decision to proceed
with an international designer competition for the new Parliament building.
There should have been a systematic assessment of the risk implicit in the
chosen procurement route (designer appointment and subsequent
construction management) and how best to manage these risk.
4.3.3 Cost Increase of the Project (Holy roodBuilding)
The increase in cost came after the handover in 1998; they can be attributed
to request for redesign of the debating chamber in early 2000; increased
requirement for space and budget, and increase in cost due to the foyer roof
and use of Kemnay granite.
The Auditor General for Scotland undertook examination of the project under
the Public Finance and Accountability (Scotland) Act 2000. This report
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identified a number of project management and government issues. For
instance whilst recognising the unique and complex nature of the project, the
report identified some shortfalls. These include shortfalls in the procurement
strategy, on project cost reporting and in accounting for the risk.
CHAPTER 5: DISCUSSION
5.1 Introduction
Project success and failures are dependent on how the stakeholders and
people that will be affected by the project perceived it. For instance Wembley
Stadium project received lots of criticism from the general public because of
increase in cost originally budgeted for the project; dispute between the main
contractor Multiplex and the subcontractors over payment and other issues.
But at the end the project received several awards and at the same time
termed as a successful project by the stakeholders. Project success can be
seen from the following point of view:
5.1.1 Meeting design goals which include
* Operational specification
* Technical specification
* Time goals
* Budget goals
5.2.2 Impact on the customer
* Fulfilling customer needs
* Solving major organisational problems
* Actually used by the customer
* Level of customer satisfaction
5.2.3 Benefits to the organisation* Level of commercial success
* Generated a large market share
* Opened a new market
* Opened a new line of product
* Developed a new technology
From Pinto and Mantel (1990); project success and failure can be assessed
based on the implementation process, the perceived value of the project and
client's satisfaction with the delivered project. The implementation process is
primarily concerned with the internal efficiency of the project execution
whereas value and satisfaction the client or the user had from the
completed/ delivered project are the project external effectiveness andimpact.
Therefore in more advanced phases of a project, external factors such as
customer needs and satisfaction become more important. Baker, et al.
(1988) suggested that overruns in budget and time cease to be important
after the project is terminated. Then customer satisfaction and its relation to
the project organisation continue to be important even beyond project
boundaries.
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5.3.1 Success Dimension 1- Project Efficiency
These measures project success in short- term, measure the efficiency with
which a project process is managed. It simply tells us was completed on time
and within the specified budget. It also show immediate dimension with
which the project can be assessed, first during execution, and immediately
after completion. Although success in this dimension may indicate a well-
managed, efficient project, but may not indicate success in long-term nor
benefit to the organisation.
However with increased competition and shorter product life cycle, time-to-
market (time to initiate concept to market introduction) becomes a crucial
component. Enhanced project efficiency should therefore be seen as adding
to product competitiveness.
Some organisations may use additional measures of efficiency. For
example, the number of design changes before the final design release, cost
of material and tooling, efficiency and yield of production ramp (Wheel-
Wright & Clark, 1992). Other measures may involve efficiency of reliability,
safety etc. However one must realize that all of these measures relate to
successful implementation of project execution, and does not mean total
success.
5.3.2 Success Dimension 2- Impact on thecustomer
These had to do with the importance organisation should place on customer
requirement and real needs. These involve meeting performance measure,
functional requirement, and technical specifications.
From the contractors point of view, this dimension also includes the level of
customer satisfaction, the extent to which the customer is using the product,
and whether the customer is willing to come back for the a follow-up project.
5.3.3 Success Dimension 3- Business andDirect Success
This dimension has to do with the direct impact the project may have on the
organisation. In the business context, these questions are asked;
Did it provide sales, income as profits as expected?
Did it help to increase business results and gain market share?
However this dimension may apply to projects not aimed at building new
products. For example, internal reengineering projects (Hammer & Champy,
1993).
This is the measure with which such an assessment could be made. It will
include measures of performance time, cycle time, yield and quality of the
process, and total improvement of the organisational performance. All of
these will assess the direct impact the project had on the organisation.
5.3.4 Success Dimension 4- Preparing for thefuture
This is the longest term dimension in measuring project success and
involves the following question:
* How the project does prepare for future opportunities?
* Does it explore new opportunities for further markets, ideas, innovations
and products?
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* Does it build new skills that may be needed in the future, or develop new
technologies and core competencies?
* Does it prepare to make a change and create the future in its industry or to
adapt quickly and meet additional challenges, unexpected moves of
competitors, and market and technology surprises?
5.4 Success- Time Dependent
Project success, therefore should be considered as an integrated concept in
which both short-term and long-term implication are considered. The relative
importance of each of these dimensions is more important at different times
with respect to the moment of completion. The project efficiency dimension
is the most important. In fact it is used for measuring deviation from plans
and looking at various efficiency measures may be the best way for
monitoring the project progress and control its course. Once the project is
completed, however the importance of this dimension gradually declines. As
times goes by, it matters less if the project has met the resource constraints;
in most cases after about a year, it is completely irrelevant.
In contrast, after project completion the second dimension, impact on the
customer and customer satisfaction, becomes more relevant. The third
dimension, business and direct success can be determined later. It takes
time before a new product or delivered project starts bringing profit or
establish market share.
Preparing for the future can only be recognised and assessed much later.
The long-term benefits of projects will affect the organisation after say three
to five years. These can be illustrated using the diagram below.
In contrast, after project completion the second dimension, impact on the
customer and customer satisfaction, becomes more relevant. The third
dimension, business and direct success can be determined later. It takes
time before a new product or delivered project starts bringing profit or
establish market share.
Preparing for the future can only be recognised and assessed much later.
The long-term benefits of projects will affect the organisation after say three
to five years. These can be illustrated using the diagram below.
5.5 Earned Value Management as a Methodof Measuring Project Success or Failure
Earned value (EV) is a management tool for tracking and communicating a
project status. Earned value management (EVM) will let you know the actual
state of the project by comparing the current project performance against
plan. Knowing the project's performance will help in taking action needed to
ensure that the project is completed on time and within budget.
From project magazine, earned value management is defined as, A
methodology used to measured and communicate the real physical progress
of a project taking into account the work completed, time taken and the cost
incurred to complete the work, whereas field operative defines it as, thephysical work accomplished plus the authorized budget for this work. The
sum of the approved cost estimates, (which may include overhead
allocation) for activities, (or portions of activities), completed during a given
period, usually project-to-date.
Therefore earned value differs from the usual budget verses actual cost
incurred model, in that it requires the cost of work in progress to be
quantified. The project manager needs to agree the project scope, create a
work breakdown structure (WBS) and assign budget to each work package,
the lowest level of the WBS, then create a schedule showing the calendar
time it will take to complete the work.
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The overall plan is baseline (plan value) and used to measure performance
throughout the project.
As each work package is completed (earned), it is compared with planned
value showing the work achieved against plan. A variance to plan is
recorded as a time or schedule deviation. It is necessary to obtain the actual
the actual costs incurred for the project from the organisation's accounting
system. The cost is compared with the earned value to show an overrun or
under run situation.
Earned value provides the project manager with an objective way of
measuring performance and predicting future outcomes. This can also help
in reporting progress with greater confidence and highlight any overrun
earlier. It also enables the management team to make cost and time
allocation decisions earlier.
5.6 Value the Client or User Derived From aCompleted Project as a Measure of ProjectSuccess/Failure
Value management in its broadest sense, is the benefit to the client. That is,
the project is worth doing and can be quantified in business terms not
necessarily in financial terms for example, creating a better working
environment.
Value means ensuring that the right choices are made about obtaining the
optimum balance of benefit in relation to cost and risk. Therefore value
management provides a structural approach to the assessment and
development of a project to increase the likelihood of achieving these
requirements at optimum whole life value for money.
The principles centre on the identification of the requirements that will add
value in meeting the business need. Workshops led by value management
facilitators are often used to identify value to the business.
These workshops should involve stakeholders and members of the
integrated project team. Value management aims to maximise project value
within time, cost and quality constraints. However it should be recognised
that improving whole life project value sometimes requires extra initial capital
expenditure.
The key difference between value management and cost reduction are that
value management are:
Positive, focused on value rather than cost, seeking to achieve an optimum
balance between quality, whole-life cost and time.
Value management structured, auditable and accountable
Multidisciplinary, seeking to maximise the creative potential of all project
participants working together
All projects are likely to include some unnecessary cost, however, cutting
cost without proper analysis is likely to lessen value; therefore only
unnecessary cost should be removed where wasteful processes and /orpractices contribute to cost. There most be no loss of functionality or quality,
otherwise value is diminished or reduced.
For instance, the construction of Tunstall Western Bypass, a high-risk 12M
project is completed 10weeks ahead of schedule, within budget and to the
agreed high quality. The final cost of the project was reduced by 800,000
through joint value management and value engineering.
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5.6.1 Importance of Value Management
It enables stakeholders to define and achieve their needs through facilitated
workshops that encourage participation and team working. The focus of
value management is on function and value for money not reducing cost.
5.6.2 Benefits of Value Management
* Better understanding of the business needs, including the flexibility
required to meet the future needs
* Simple, clear definition of specific stakeholder needs
* Achievement of optimum value for money while satisfying the range of user
requirements
* According to office government commerce (OGC) value for money is
defined as the best combination of whole-life cost and quality, to meet the
public sector organisation's needs.
5.6.3 Function Analysis
This technique is designed to help in the appraisal of value by careful
analysis of function: For instance the fundamental reason why the project
components exist or are being designed (Merna, 2005). For example
Wembley stadium project was designed to stage sporting and music events.
It is a basic element in the creative stage of value management.
Once the value management team have received a full briefing on the
project, it involves the value management team in brainstorming to identify
the required functions of the project. This process will define the finer details
that aid in the description of client requirement. It serves as the input for
creating function analysis system technique diagram (Fewings, 2005).
5.6.4 Function Analysis System Technique(F.A.S.T)
This technique promotes a holistic view of project with a view to
understanding the customer's perspective of the finished product. It uses a
function diagram to illustrate the relationships and inter-relationships of all
functions within a specific project.
Once the objectives are prioritized, we can evaluate the options that would
return the most value based on predetermined value criteria, example
targeting true customer needs and wants; Delivering requirements but still
enable cost reduction by focusing on what the function accomplishes
versus what the product is. I t helps to define and understands customer's
NEEDS and WANTS. It also promotes discussion and terms interaction, help
to support the process of generating creative alternative solutions.
Elimination of unimportant requirements; adding incremental costs to
achieve large performance and reducing cost simultaneously (Sims, 2002)
5.6.5 Whole- Life CostingWhole-life costing assesses the cost of an asset over its lifetime taking into
consideration; capital costs, operational costs, maintenance costs and
recycling costs at the end of its life. It enables investment options to be
evaluated more effectively by taking into account the impact of all costs
rather than only the initial capital costs.
In calculating whole-life costs, all future costs and benefits are brought back
to a present day value through discounted technique. Example Wembley
national stadium construction project exceeded its initial cost (budgeted) but
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still deemed as a successful project by i ts stakeholders, after assessing its
long term returns.
5.7 Return on Investment as a Measurementof Project Success/Failure
Projects are not approved and funded on the basis of their estimated costs
and/ or execution plans. Projects are only approved because of the value it
creates or benefit(s) derived from it is more than the cost of the investment.Also, project sponsors are measured by and rewarded based upon the
successful delivering of the promised benefits for which the project was
initiated.
Therefore in the word of financial analysis, return on investment (ROI) is a
tool that can be use in measuring or comparing capital expenditures, such as
investment in capital and mega projects. These can be large projects that
have a pre-determined useful life against which projected returns can be
easily compared. Some large scale projects can effectively be quantified in
terms of ROI, more often user experience improvements are an ongoing and
iterative process.
For instance after completion of the Wembley stadium project, it received
prestigious award owing to the fact that the stakeholders were satisfied with
the project ; though the general public criticised the stadium due to cost overrun and lots of delays the project encountered but the client and user were
seeing the long tern return on investment.
5.8 Discussion on Causes of Project Failureand appropriate Methods of Avoiding SuchFailure
5.8.1 Compressed or Unrealistic Timelines
This was seen in Wembley Stadium project; there was a tight schedule
associated with this project owing to the fact that the client wanted to stage
FA cup final. In this kind of project (innovative), adequate time need to be
exercise to enable proper planning.
So compressed or unrealistic deadline can cause reduction in project scope,
or even lead to extension of time fr