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Avoiding the Second Tragedy Managing the Media During a Crisis
Wade Mathews PIO
April 5 2006
Media Experiences
By show of hands how many of you have been interviewed by the media with portions being aired or printedBy show of hands how many of you that just raised your hands thought it was a positive experienceWould someone like to share an experience
Mediarsquos Reputation
How do you perceive the media good or bad
Does that affect your willingness to work with them
Media Technology
The business of gathering news is evolving
Technology is allowing reporters toGather information quickly
Edit their story in the field
Send the completed story to their station for broadcast
Broadcast live breaking news instantaneously
Other Media Technology
Satellitemicrowave links
Laptop computers
Amateur video
Satellite phone cameras
Web casting
Herding Cats
Getting the media to cooperate with you can be like herding cats
But it can be done
The Media is a Tool
As public officials and representatives of government agencies you have a duty to communicate with the public
There are many ways to do this but none as quick and far reaching as the media
Learn to use the media to your benefit
Hurricane Katrina Lessons
Public had negative perception of government response
Michael Brown testimony
Poor communication gave the impression that they werenrsquot doing their job
Hurricane Katrina Lessons
Crisis Communication Plan
Have a written document outlining what should happen
Designate who is allowed to speak for your agency
Include provisions for regular news briefings
Provide for a physical location to facilitate communications with the media and the public
Public Information Defined
Public information is used by people to make decisions and take actions to
Save lives
Reduce injury and harm
Protect property
Emergency Public Information
What does the public need or want to know during an emergency
Protective actions
Scope of emergency
Response activities
Community status
How much information
The more information the better
If they donrsquot get it from you theyrsquoll get it somewhere else
You should minimize barriers to information release
Bear analogy
Bottom Line Information should be timely coordinated accurate
German Coast Guard
What To Say
Know what you want to say
Know what you donrsquot want to say
Three key messages
Bridging
Express empathy
Itrsquos okay to say ldquoI donrsquot knowrdquo
Never lie
A Bad Example of a Good Idea
The PIO
Must be trusted to do the job
Must have access to information
Acts as a gatekeeper between you and the media allowing you to do your job
Doesnrsquot dictate what media will do
Should be trained (Basic PIO Course Advanced PIO Course)
Coordinates with other PIOs
Fits in a strategic location in ICS
JIS What is it
Joint Information System (JIS) The JIS is simply a network of PIOs from multiple agencies sharing and coordinating public information whether formally or informally to ensure delivery of accurate and timely information the public needs and wants
How is JIS done
Two PIOs talking in person (IPT mtgs)
A PIO at the EOC talking to a PIO on scene via cell phone
Dozens of PIOs responding to a disaster
A JIS ExampleReporter plans story on sensitive issue DPS PIO contacted DES PIO contacted DCD PAO and TCEM PIOProactive PIOs jointly contacted reporterReporter chooses responsibility over sensationalism
Benefits of Working in a Joint Information System
Sharing information to ensure that what is released is accurate
Keeps messages consistent
Avoids releasing conflicting information
Sharing resources
Two heads (or more) are better than one
Having multiple trained PIOs is helpful
Federal Suggestion
National Incident Management System (NIMS) says ldquoOne way to ensure the coordination of public information is by establishing a Joint Information Center (JIC)rdquo
ICSNIMS Org Chart
ICSNIMS Org Chart
JIC What is itJoint Information Center (JIC)
A physical location where PIOs from multiple agencies participate in JIS
Benefits of the JIC
A central working facility where PIOs can gather
Tools to enhance the flow of public information
Avoid being overwhelmed by media
Provides for extended operations
Can provide ldquoone-stop shoppingrdquo for the media
The JIC Org Chart
JIC Uses in Recent Utah HistoryHurricane Katrina Evacuees Camp Williams
South Salt Lake hazmat spill in rail yard UDOT Traffic Ops Ctr
Elizabeth Smart kidnapping SLPD
DCD Intruder Incident
2002 Olympic Winter Games Capital Bldg
What does this mean to you
Get a JIC a real physical location complete with equipment
JIC can be one or two rooms
Recruit amp train volunteers to staff JIC
Mobile JIC (take your show on the road)
Virtual JIC (sign up trained PIOs to assist you in an emergency)
State PIO Association
Networking opportunities for your PIOBuild relationships with other PIOsTraining opportunitiesGet experience helping other PIOsContact
Rita AdamsSalt Lake City Police Dept801-799-3440ritaadamsslcgovcom
State JIC
State PIO Association commissioned committee to establish a state JIC
Available to anyone who needs to use it
Located at Salt Lake County EOC
Activated through State PIO AssociationDerek Jensen 801-538-3738
Dwayne Baird 801-538-4410
Promote Your Organization
No matter how good your agency is at responding to a disaster or emergency if you donrsquot convey that through the media the public wonrsquot know that wonrsquot recognize that and wonrsquot accept that
It is important that the public hear from or see the elected official during a disaster
It promotes calm and demonstrates command and control
Remember
In a disaster
you donrsquot rise to the occasion you sink to your lowest level of
preparedness
Questions
Media Experiences
By show of hands how many of you have been interviewed by the media with portions being aired or printedBy show of hands how many of you that just raised your hands thought it was a positive experienceWould someone like to share an experience
Mediarsquos Reputation
How do you perceive the media good or bad
Does that affect your willingness to work with them
Media Technology
The business of gathering news is evolving
Technology is allowing reporters toGather information quickly
Edit their story in the field
Send the completed story to their station for broadcast
Broadcast live breaking news instantaneously
Other Media Technology
Satellitemicrowave links
Laptop computers
Amateur video
Satellite phone cameras
Web casting
Herding Cats
Getting the media to cooperate with you can be like herding cats
But it can be done
The Media is a Tool
As public officials and representatives of government agencies you have a duty to communicate with the public
There are many ways to do this but none as quick and far reaching as the media
Learn to use the media to your benefit
Hurricane Katrina Lessons
Public had negative perception of government response
Michael Brown testimony
Poor communication gave the impression that they werenrsquot doing their job
Hurricane Katrina Lessons
Crisis Communication Plan
Have a written document outlining what should happen
Designate who is allowed to speak for your agency
Include provisions for regular news briefings
Provide for a physical location to facilitate communications with the media and the public
Public Information Defined
Public information is used by people to make decisions and take actions to
Save lives
Reduce injury and harm
Protect property
Emergency Public Information
What does the public need or want to know during an emergency
Protective actions
Scope of emergency
Response activities
Community status
How much information
The more information the better
If they donrsquot get it from you theyrsquoll get it somewhere else
You should minimize barriers to information release
Bear analogy
Bottom Line Information should be timely coordinated accurate
German Coast Guard
What To Say
Know what you want to say
Know what you donrsquot want to say
Three key messages
Bridging
Express empathy
Itrsquos okay to say ldquoI donrsquot knowrdquo
Never lie
A Bad Example of a Good Idea
The PIO
Must be trusted to do the job
Must have access to information
Acts as a gatekeeper between you and the media allowing you to do your job
Doesnrsquot dictate what media will do
Should be trained (Basic PIO Course Advanced PIO Course)
Coordinates with other PIOs
Fits in a strategic location in ICS
JIS What is it
Joint Information System (JIS) The JIS is simply a network of PIOs from multiple agencies sharing and coordinating public information whether formally or informally to ensure delivery of accurate and timely information the public needs and wants
How is JIS done
Two PIOs talking in person (IPT mtgs)
A PIO at the EOC talking to a PIO on scene via cell phone
Dozens of PIOs responding to a disaster
A JIS ExampleReporter plans story on sensitive issue DPS PIO contacted DES PIO contacted DCD PAO and TCEM PIOProactive PIOs jointly contacted reporterReporter chooses responsibility over sensationalism
Benefits of Working in a Joint Information System
Sharing information to ensure that what is released is accurate
Keeps messages consistent
Avoids releasing conflicting information
Sharing resources
Two heads (or more) are better than one
Having multiple trained PIOs is helpful
Federal Suggestion
National Incident Management System (NIMS) says ldquoOne way to ensure the coordination of public information is by establishing a Joint Information Center (JIC)rdquo
ICSNIMS Org Chart
ICSNIMS Org Chart
JIC What is itJoint Information Center (JIC)
A physical location where PIOs from multiple agencies participate in JIS
Benefits of the JIC
A central working facility where PIOs can gather
Tools to enhance the flow of public information
Avoid being overwhelmed by media
Provides for extended operations
Can provide ldquoone-stop shoppingrdquo for the media
The JIC Org Chart
JIC Uses in Recent Utah HistoryHurricane Katrina Evacuees Camp Williams
South Salt Lake hazmat spill in rail yard UDOT Traffic Ops Ctr
Elizabeth Smart kidnapping SLPD
DCD Intruder Incident
2002 Olympic Winter Games Capital Bldg
What does this mean to you
Get a JIC a real physical location complete with equipment
JIC can be one or two rooms
Recruit amp train volunteers to staff JIC
Mobile JIC (take your show on the road)
Virtual JIC (sign up trained PIOs to assist you in an emergency)
State PIO Association
Networking opportunities for your PIOBuild relationships with other PIOsTraining opportunitiesGet experience helping other PIOsContact
Rita AdamsSalt Lake City Police Dept801-799-3440ritaadamsslcgovcom
State JIC
State PIO Association commissioned committee to establish a state JIC
Available to anyone who needs to use it
Located at Salt Lake County EOC
Activated through State PIO AssociationDerek Jensen 801-538-3738
Dwayne Baird 801-538-4410
Promote Your Organization
No matter how good your agency is at responding to a disaster or emergency if you donrsquot convey that through the media the public wonrsquot know that wonrsquot recognize that and wonrsquot accept that
It is important that the public hear from or see the elected official during a disaster
It promotes calm and demonstrates command and control
Remember
In a disaster
you donrsquot rise to the occasion you sink to your lowest level of
preparedness
Questions
Mediarsquos Reputation
How do you perceive the media good or bad
Does that affect your willingness to work with them
Media Technology
The business of gathering news is evolving
Technology is allowing reporters toGather information quickly
Edit their story in the field
Send the completed story to their station for broadcast
Broadcast live breaking news instantaneously
Other Media Technology
Satellitemicrowave links
Laptop computers
Amateur video
Satellite phone cameras
Web casting
Herding Cats
Getting the media to cooperate with you can be like herding cats
But it can be done
The Media is a Tool
As public officials and representatives of government agencies you have a duty to communicate with the public
There are many ways to do this but none as quick and far reaching as the media
Learn to use the media to your benefit
Hurricane Katrina Lessons
Public had negative perception of government response
Michael Brown testimony
Poor communication gave the impression that they werenrsquot doing their job
Hurricane Katrina Lessons
Crisis Communication Plan
Have a written document outlining what should happen
Designate who is allowed to speak for your agency
Include provisions for regular news briefings
Provide for a physical location to facilitate communications with the media and the public
Public Information Defined
Public information is used by people to make decisions and take actions to
Save lives
Reduce injury and harm
Protect property
Emergency Public Information
What does the public need or want to know during an emergency
Protective actions
Scope of emergency
Response activities
Community status
How much information
The more information the better
If they donrsquot get it from you theyrsquoll get it somewhere else
You should minimize barriers to information release
Bear analogy
Bottom Line Information should be timely coordinated accurate
German Coast Guard
What To Say
Know what you want to say
Know what you donrsquot want to say
Three key messages
Bridging
Express empathy
Itrsquos okay to say ldquoI donrsquot knowrdquo
Never lie
A Bad Example of a Good Idea
The PIO
Must be trusted to do the job
Must have access to information
Acts as a gatekeeper between you and the media allowing you to do your job
Doesnrsquot dictate what media will do
Should be trained (Basic PIO Course Advanced PIO Course)
Coordinates with other PIOs
Fits in a strategic location in ICS
JIS What is it
Joint Information System (JIS) The JIS is simply a network of PIOs from multiple agencies sharing and coordinating public information whether formally or informally to ensure delivery of accurate and timely information the public needs and wants
How is JIS done
Two PIOs talking in person (IPT mtgs)
A PIO at the EOC talking to a PIO on scene via cell phone
Dozens of PIOs responding to a disaster
A JIS ExampleReporter plans story on sensitive issue DPS PIO contacted DES PIO contacted DCD PAO and TCEM PIOProactive PIOs jointly contacted reporterReporter chooses responsibility over sensationalism
Benefits of Working in a Joint Information System
Sharing information to ensure that what is released is accurate
Keeps messages consistent
Avoids releasing conflicting information
Sharing resources
Two heads (or more) are better than one
Having multiple trained PIOs is helpful
Federal Suggestion
National Incident Management System (NIMS) says ldquoOne way to ensure the coordination of public information is by establishing a Joint Information Center (JIC)rdquo
ICSNIMS Org Chart
ICSNIMS Org Chart
JIC What is itJoint Information Center (JIC)
A physical location where PIOs from multiple agencies participate in JIS
Benefits of the JIC
A central working facility where PIOs can gather
Tools to enhance the flow of public information
Avoid being overwhelmed by media
Provides for extended operations
Can provide ldquoone-stop shoppingrdquo for the media
The JIC Org Chart
JIC Uses in Recent Utah HistoryHurricane Katrina Evacuees Camp Williams
South Salt Lake hazmat spill in rail yard UDOT Traffic Ops Ctr
Elizabeth Smart kidnapping SLPD
DCD Intruder Incident
2002 Olympic Winter Games Capital Bldg
What does this mean to you
Get a JIC a real physical location complete with equipment
JIC can be one or two rooms
Recruit amp train volunteers to staff JIC
Mobile JIC (take your show on the road)
Virtual JIC (sign up trained PIOs to assist you in an emergency)
State PIO Association
Networking opportunities for your PIOBuild relationships with other PIOsTraining opportunitiesGet experience helping other PIOsContact
Rita AdamsSalt Lake City Police Dept801-799-3440ritaadamsslcgovcom
State JIC
State PIO Association commissioned committee to establish a state JIC
Available to anyone who needs to use it
Located at Salt Lake County EOC
Activated through State PIO AssociationDerek Jensen 801-538-3738
Dwayne Baird 801-538-4410
Promote Your Organization
No matter how good your agency is at responding to a disaster or emergency if you donrsquot convey that through the media the public wonrsquot know that wonrsquot recognize that and wonrsquot accept that
It is important that the public hear from or see the elected official during a disaster
It promotes calm and demonstrates command and control
Remember
In a disaster
you donrsquot rise to the occasion you sink to your lowest level of
preparedness
Questions
Media Technology
The business of gathering news is evolving
Technology is allowing reporters toGather information quickly
Edit their story in the field
Send the completed story to their station for broadcast
Broadcast live breaking news instantaneously
Other Media Technology
Satellitemicrowave links
Laptop computers
Amateur video
Satellite phone cameras
Web casting
Herding Cats
Getting the media to cooperate with you can be like herding cats
But it can be done
The Media is a Tool
As public officials and representatives of government agencies you have a duty to communicate with the public
There are many ways to do this but none as quick and far reaching as the media
Learn to use the media to your benefit
Hurricane Katrina Lessons
Public had negative perception of government response
Michael Brown testimony
Poor communication gave the impression that they werenrsquot doing their job
Hurricane Katrina Lessons
Crisis Communication Plan
Have a written document outlining what should happen
Designate who is allowed to speak for your agency
Include provisions for regular news briefings
Provide for a physical location to facilitate communications with the media and the public
Public Information Defined
Public information is used by people to make decisions and take actions to
Save lives
Reduce injury and harm
Protect property
Emergency Public Information
What does the public need or want to know during an emergency
Protective actions
Scope of emergency
Response activities
Community status
How much information
The more information the better
If they donrsquot get it from you theyrsquoll get it somewhere else
You should minimize barriers to information release
Bear analogy
Bottom Line Information should be timely coordinated accurate
German Coast Guard
What To Say
Know what you want to say
Know what you donrsquot want to say
Three key messages
Bridging
Express empathy
Itrsquos okay to say ldquoI donrsquot knowrdquo
Never lie
A Bad Example of a Good Idea
The PIO
Must be trusted to do the job
Must have access to information
Acts as a gatekeeper between you and the media allowing you to do your job
Doesnrsquot dictate what media will do
Should be trained (Basic PIO Course Advanced PIO Course)
Coordinates with other PIOs
Fits in a strategic location in ICS
JIS What is it
Joint Information System (JIS) The JIS is simply a network of PIOs from multiple agencies sharing and coordinating public information whether formally or informally to ensure delivery of accurate and timely information the public needs and wants
How is JIS done
Two PIOs talking in person (IPT mtgs)
A PIO at the EOC talking to a PIO on scene via cell phone
Dozens of PIOs responding to a disaster
A JIS ExampleReporter plans story on sensitive issue DPS PIO contacted DES PIO contacted DCD PAO and TCEM PIOProactive PIOs jointly contacted reporterReporter chooses responsibility over sensationalism
Benefits of Working in a Joint Information System
Sharing information to ensure that what is released is accurate
Keeps messages consistent
Avoids releasing conflicting information
Sharing resources
Two heads (or more) are better than one
Having multiple trained PIOs is helpful
Federal Suggestion
National Incident Management System (NIMS) says ldquoOne way to ensure the coordination of public information is by establishing a Joint Information Center (JIC)rdquo
ICSNIMS Org Chart
ICSNIMS Org Chart
JIC What is itJoint Information Center (JIC)
A physical location where PIOs from multiple agencies participate in JIS
Benefits of the JIC
A central working facility where PIOs can gather
Tools to enhance the flow of public information
Avoid being overwhelmed by media
Provides for extended operations
Can provide ldquoone-stop shoppingrdquo for the media
The JIC Org Chart
JIC Uses in Recent Utah HistoryHurricane Katrina Evacuees Camp Williams
South Salt Lake hazmat spill in rail yard UDOT Traffic Ops Ctr
Elizabeth Smart kidnapping SLPD
DCD Intruder Incident
2002 Olympic Winter Games Capital Bldg
What does this mean to you
Get a JIC a real physical location complete with equipment
JIC can be one or two rooms
Recruit amp train volunteers to staff JIC
Mobile JIC (take your show on the road)
Virtual JIC (sign up trained PIOs to assist you in an emergency)
State PIO Association
Networking opportunities for your PIOBuild relationships with other PIOsTraining opportunitiesGet experience helping other PIOsContact
Rita AdamsSalt Lake City Police Dept801-799-3440ritaadamsslcgovcom
State JIC
State PIO Association commissioned committee to establish a state JIC
Available to anyone who needs to use it
Located at Salt Lake County EOC
Activated through State PIO AssociationDerek Jensen 801-538-3738
Dwayne Baird 801-538-4410
Promote Your Organization
No matter how good your agency is at responding to a disaster or emergency if you donrsquot convey that through the media the public wonrsquot know that wonrsquot recognize that and wonrsquot accept that
It is important that the public hear from or see the elected official during a disaster
It promotes calm and demonstrates command and control
Remember
In a disaster
you donrsquot rise to the occasion you sink to your lowest level of
preparedness
Questions
Other Media Technology
Satellitemicrowave links
Laptop computers
Amateur video
Satellite phone cameras
Web casting
Herding Cats
Getting the media to cooperate with you can be like herding cats
But it can be done
The Media is a Tool
As public officials and representatives of government agencies you have a duty to communicate with the public
There are many ways to do this but none as quick and far reaching as the media
Learn to use the media to your benefit
Hurricane Katrina Lessons
Public had negative perception of government response
Michael Brown testimony
Poor communication gave the impression that they werenrsquot doing their job
Hurricane Katrina Lessons
Crisis Communication Plan
Have a written document outlining what should happen
Designate who is allowed to speak for your agency
Include provisions for regular news briefings
Provide for a physical location to facilitate communications with the media and the public
Public Information Defined
Public information is used by people to make decisions and take actions to
Save lives
Reduce injury and harm
Protect property
Emergency Public Information
What does the public need or want to know during an emergency
Protective actions
Scope of emergency
Response activities
Community status
How much information
The more information the better
If they donrsquot get it from you theyrsquoll get it somewhere else
You should minimize barriers to information release
Bear analogy
Bottom Line Information should be timely coordinated accurate
German Coast Guard
What To Say
Know what you want to say
Know what you donrsquot want to say
Three key messages
Bridging
Express empathy
Itrsquos okay to say ldquoI donrsquot knowrdquo
Never lie
A Bad Example of a Good Idea
The PIO
Must be trusted to do the job
Must have access to information
Acts as a gatekeeper between you and the media allowing you to do your job
Doesnrsquot dictate what media will do
Should be trained (Basic PIO Course Advanced PIO Course)
Coordinates with other PIOs
Fits in a strategic location in ICS
JIS What is it
Joint Information System (JIS) The JIS is simply a network of PIOs from multiple agencies sharing and coordinating public information whether formally or informally to ensure delivery of accurate and timely information the public needs and wants
How is JIS done
Two PIOs talking in person (IPT mtgs)
A PIO at the EOC talking to a PIO on scene via cell phone
Dozens of PIOs responding to a disaster
A JIS ExampleReporter plans story on sensitive issue DPS PIO contacted DES PIO contacted DCD PAO and TCEM PIOProactive PIOs jointly contacted reporterReporter chooses responsibility over sensationalism
Benefits of Working in a Joint Information System
Sharing information to ensure that what is released is accurate
Keeps messages consistent
Avoids releasing conflicting information
Sharing resources
Two heads (or more) are better than one
Having multiple trained PIOs is helpful
Federal Suggestion
National Incident Management System (NIMS) says ldquoOne way to ensure the coordination of public information is by establishing a Joint Information Center (JIC)rdquo
ICSNIMS Org Chart
ICSNIMS Org Chart
JIC What is itJoint Information Center (JIC)
A physical location where PIOs from multiple agencies participate in JIS
Benefits of the JIC
A central working facility where PIOs can gather
Tools to enhance the flow of public information
Avoid being overwhelmed by media
Provides for extended operations
Can provide ldquoone-stop shoppingrdquo for the media
The JIC Org Chart
JIC Uses in Recent Utah HistoryHurricane Katrina Evacuees Camp Williams
South Salt Lake hazmat spill in rail yard UDOT Traffic Ops Ctr
Elizabeth Smart kidnapping SLPD
DCD Intruder Incident
2002 Olympic Winter Games Capital Bldg
What does this mean to you
Get a JIC a real physical location complete with equipment
JIC can be one or two rooms
Recruit amp train volunteers to staff JIC
Mobile JIC (take your show on the road)
Virtual JIC (sign up trained PIOs to assist you in an emergency)
State PIO Association
Networking opportunities for your PIOBuild relationships with other PIOsTraining opportunitiesGet experience helping other PIOsContact
Rita AdamsSalt Lake City Police Dept801-799-3440ritaadamsslcgovcom
State JIC
State PIO Association commissioned committee to establish a state JIC
Available to anyone who needs to use it
Located at Salt Lake County EOC
Activated through State PIO AssociationDerek Jensen 801-538-3738
Dwayne Baird 801-538-4410
Promote Your Organization
No matter how good your agency is at responding to a disaster or emergency if you donrsquot convey that through the media the public wonrsquot know that wonrsquot recognize that and wonrsquot accept that
It is important that the public hear from or see the elected official during a disaster
It promotes calm and demonstrates command and control
Remember
In a disaster
you donrsquot rise to the occasion you sink to your lowest level of
preparedness
Questions
Herding Cats
Getting the media to cooperate with you can be like herding cats
But it can be done
The Media is a Tool
As public officials and representatives of government agencies you have a duty to communicate with the public
There are many ways to do this but none as quick and far reaching as the media
Learn to use the media to your benefit
Hurricane Katrina Lessons
Public had negative perception of government response
Michael Brown testimony
Poor communication gave the impression that they werenrsquot doing their job
Hurricane Katrina Lessons
Crisis Communication Plan
Have a written document outlining what should happen
Designate who is allowed to speak for your agency
Include provisions for regular news briefings
Provide for a physical location to facilitate communications with the media and the public
Public Information Defined
Public information is used by people to make decisions and take actions to
Save lives
Reduce injury and harm
Protect property
Emergency Public Information
What does the public need or want to know during an emergency
Protective actions
Scope of emergency
Response activities
Community status
How much information
The more information the better
If they donrsquot get it from you theyrsquoll get it somewhere else
You should minimize barriers to information release
Bear analogy
Bottom Line Information should be timely coordinated accurate
German Coast Guard
What To Say
Know what you want to say
Know what you donrsquot want to say
Three key messages
Bridging
Express empathy
Itrsquos okay to say ldquoI donrsquot knowrdquo
Never lie
A Bad Example of a Good Idea
The PIO
Must be trusted to do the job
Must have access to information
Acts as a gatekeeper between you and the media allowing you to do your job
Doesnrsquot dictate what media will do
Should be trained (Basic PIO Course Advanced PIO Course)
Coordinates with other PIOs
Fits in a strategic location in ICS
JIS What is it
Joint Information System (JIS) The JIS is simply a network of PIOs from multiple agencies sharing and coordinating public information whether formally or informally to ensure delivery of accurate and timely information the public needs and wants
How is JIS done
Two PIOs talking in person (IPT mtgs)
A PIO at the EOC talking to a PIO on scene via cell phone
Dozens of PIOs responding to a disaster
A JIS ExampleReporter plans story on sensitive issue DPS PIO contacted DES PIO contacted DCD PAO and TCEM PIOProactive PIOs jointly contacted reporterReporter chooses responsibility over sensationalism
Benefits of Working in a Joint Information System
Sharing information to ensure that what is released is accurate
Keeps messages consistent
Avoids releasing conflicting information
Sharing resources
Two heads (or more) are better than one
Having multiple trained PIOs is helpful
Federal Suggestion
National Incident Management System (NIMS) says ldquoOne way to ensure the coordination of public information is by establishing a Joint Information Center (JIC)rdquo
ICSNIMS Org Chart
ICSNIMS Org Chart
JIC What is itJoint Information Center (JIC)
A physical location where PIOs from multiple agencies participate in JIS
Benefits of the JIC
A central working facility where PIOs can gather
Tools to enhance the flow of public information
Avoid being overwhelmed by media
Provides for extended operations
Can provide ldquoone-stop shoppingrdquo for the media
The JIC Org Chart
JIC Uses in Recent Utah HistoryHurricane Katrina Evacuees Camp Williams
South Salt Lake hazmat spill in rail yard UDOT Traffic Ops Ctr
Elizabeth Smart kidnapping SLPD
DCD Intruder Incident
2002 Olympic Winter Games Capital Bldg
What does this mean to you
Get a JIC a real physical location complete with equipment
JIC can be one or two rooms
Recruit amp train volunteers to staff JIC
Mobile JIC (take your show on the road)
Virtual JIC (sign up trained PIOs to assist you in an emergency)
State PIO Association
Networking opportunities for your PIOBuild relationships with other PIOsTraining opportunitiesGet experience helping other PIOsContact
Rita AdamsSalt Lake City Police Dept801-799-3440ritaadamsslcgovcom
State JIC
State PIO Association commissioned committee to establish a state JIC
Available to anyone who needs to use it
Located at Salt Lake County EOC
Activated through State PIO AssociationDerek Jensen 801-538-3738
Dwayne Baird 801-538-4410
Promote Your Organization
No matter how good your agency is at responding to a disaster or emergency if you donrsquot convey that through the media the public wonrsquot know that wonrsquot recognize that and wonrsquot accept that
It is important that the public hear from or see the elected official during a disaster
It promotes calm and demonstrates command and control
Remember
In a disaster
you donrsquot rise to the occasion you sink to your lowest level of
preparedness
Questions
The Media is a Tool
As public officials and representatives of government agencies you have a duty to communicate with the public
There are many ways to do this but none as quick and far reaching as the media
Learn to use the media to your benefit
Hurricane Katrina Lessons
Public had negative perception of government response
Michael Brown testimony
Poor communication gave the impression that they werenrsquot doing their job
Hurricane Katrina Lessons
Crisis Communication Plan
Have a written document outlining what should happen
Designate who is allowed to speak for your agency
Include provisions for regular news briefings
Provide for a physical location to facilitate communications with the media and the public
Public Information Defined
Public information is used by people to make decisions and take actions to
Save lives
Reduce injury and harm
Protect property
Emergency Public Information
What does the public need or want to know during an emergency
Protective actions
Scope of emergency
Response activities
Community status
How much information
The more information the better
If they donrsquot get it from you theyrsquoll get it somewhere else
You should minimize barriers to information release
Bear analogy
Bottom Line Information should be timely coordinated accurate
German Coast Guard
What To Say
Know what you want to say
Know what you donrsquot want to say
Three key messages
Bridging
Express empathy
Itrsquos okay to say ldquoI donrsquot knowrdquo
Never lie
A Bad Example of a Good Idea
The PIO
Must be trusted to do the job
Must have access to information
Acts as a gatekeeper between you and the media allowing you to do your job
Doesnrsquot dictate what media will do
Should be trained (Basic PIO Course Advanced PIO Course)
Coordinates with other PIOs
Fits in a strategic location in ICS
JIS What is it
Joint Information System (JIS) The JIS is simply a network of PIOs from multiple agencies sharing and coordinating public information whether formally or informally to ensure delivery of accurate and timely information the public needs and wants
How is JIS done
Two PIOs talking in person (IPT mtgs)
A PIO at the EOC talking to a PIO on scene via cell phone
Dozens of PIOs responding to a disaster
A JIS ExampleReporter plans story on sensitive issue DPS PIO contacted DES PIO contacted DCD PAO and TCEM PIOProactive PIOs jointly contacted reporterReporter chooses responsibility over sensationalism
Benefits of Working in a Joint Information System
Sharing information to ensure that what is released is accurate
Keeps messages consistent
Avoids releasing conflicting information
Sharing resources
Two heads (or more) are better than one
Having multiple trained PIOs is helpful
Federal Suggestion
National Incident Management System (NIMS) says ldquoOne way to ensure the coordination of public information is by establishing a Joint Information Center (JIC)rdquo
ICSNIMS Org Chart
ICSNIMS Org Chart
JIC What is itJoint Information Center (JIC)
A physical location where PIOs from multiple agencies participate in JIS
Benefits of the JIC
A central working facility where PIOs can gather
Tools to enhance the flow of public information
Avoid being overwhelmed by media
Provides for extended operations
Can provide ldquoone-stop shoppingrdquo for the media
The JIC Org Chart
JIC Uses in Recent Utah HistoryHurricane Katrina Evacuees Camp Williams
South Salt Lake hazmat spill in rail yard UDOT Traffic Ops Ctr
Elizabeth Smart kidnapping SLPD
DCD Intruder Incident
2002 Olympic Winter Games Capital Bldg
What does this mean to you
Get a JIC a real physical location complete with equipment
JIC can be one or two rooms
Recruit amp train volunteers to staff JIC
Mobile JIC (take your show on the road)
Virtual JIC (sign up trained PIOs to assist you in an emergency)
State PIO Association
Networking opportunities for your PIOBuild relationships with other PIOsTraining opportunitiesGet experience helping other PIOsContact
Rita AdamsSalt Lake City Police Dept801-799-3440ritaadamsslcgovcom
State JIC
State PIO Association commissioned committee to establish a state JIC
Available to anyone who needs to use it
Located at Salt Lake County EOC
Activated through State PIO AssociationDerek Jensen 801-538-3738
Dwayne Baird 801-538-4410
Promote Your Organization
No matter how good your agency is at responding to a disaster or emergency if you donrsquot convey that through the media the public wonrsquot know that wonrsquot recognize that and wonrsquot accept that
It is important that the public hear from or see the elected official during a disaster
It promotes calm and demonstrates command and control
Remember
In a disaster
you donrsquot rise to the occasion you sink to your lowest level of
preparedness
Questions
Hurricane Katrina Lessons
Public had negative perception of government response
Michael Brown testimony
Poor communication gave the impression that they werenrsquot doing their job
Hurricane Katrina Lessons
Crisis Communication Plan
Have a written document outlining what should happen
Designate who is allowed to speak for your agency
Include provisions for regular news briefings
Provide for a physical location to facilitate communications with the media and the public
Public Information Defined
Public information is used by people to make decisions and take actions to
Save lives
Reduce injury and harm
Protect property
Emergency Public Information
What does the public need or want to know during an emergency
Protective actions
Scope of emergency
Response activities
Community status
How much information
The more information the better
If they donrsquot get it from you theyrsquoll get it somewhere else
You should minimize barriers to information release
Bear analogy
Bottom Line Information should be timely coordinated accurate
German Coast Guard
What To Say
Know what you want to say
Know what you donrsquot want to say
Three key messages
Bridging
Express empathy
Itrsquos okay to say ldquoI donrsquot knowrdquo
Never lie
A Bad Example of a Good Idea
The PIO
Must be trusted to do the job
Must have access to information
Acts as a gatekeeper between you and the media allowing you to do your job
Doesnrsquot dictate what media will do
Should be trained (Basic PIO Course Advanced PIO Course)
Coordinates with other PIOs
Fits in a strategic location in ICS
JIS What is it
Joint Information System (JIS) The JIS is simply a network of PIOs from multiple agencies sharing and coordinating public information whether formally or informally to ensure delivery of accurate and timely information the public needs and wants
How is JIS done
Two PIOs talking in person (IPT mtgs)
A PIO at the EOC talking to a PIO on scene via cell phone
Dozens of PIOs responding to a disaster
A JIS ExampleReporter plans story on sensitive issue DPS PIO contacted DES PIO contacted DCD PAO and TCEM PIOProactive PIOs jointly contacted reporterReporter chooses responsibility over sensationalism
Benefits of Working in a Joint Information System
Sharing information to ensure that what is released is accurate
Keeps messages consistent
Avoids releasing conflicting information
Sharing resources
Two heads (or more) are better than one
Having multiple trained PIOs is helpful
Federal Suggestion
National Incident Management System (NIMS) says ldquoOne way to ensure the coordination of public information is by establishing a Joint Information Center (JIC)rdquo
ICSNIMS Org Chart
ICSNIMS Org Chart
JIC What is itJoint Information Center (JIC)
A physical location where PIOs from multiple agencies participate in JIS
Benefits of the JIC
A central working facility where PIOs can gather
Tools to enhance the flow of public information
Avoid being overwhelmed by media
Provides for extended operations
Can provide ldquoone-stop shoppingrdquo for the media
The JIC Org Chart
JIC Uses in Recent Utah HistoryHurricane Katrina Evacuees Camp Williams
South Salt Lake hazmat spill in rail yard UDOT Traffic Ops Ctr
Elizabeth Smart kidnapping SLPD
DCD Intruder Incident
2002 Olympic Winter Games Capital Bldg
What does this mean to you
Get a JIC a real physical location complete with equipment
JIC can be one or two rooms
Recruit amp train volunteers to staff JIC
Mobile JIC (take your show on the road)
Virtual JIC (sign up trained PIOs to assist you in an emergency)
State PIO Association
Networking opportunities for your PIOBuild relationships with other PIOsTraining opportunitiesGet experience helping other PIOsContact
Rita AdamsSalt Lake City Police Dept801-799-3440ritaadamsslcgovcom
State JIC
State PIO Association commissioned committee to establish a state JIC
Available to anyone who needs to use it
Located at Salt Lake County EOC
Activated through State PIO AssociationDerek Jensen 801-538-3738
Dwayne Baird 801-538-4410
Promote Your Organization
No matter how good your agency is at responding to a disaster or emergency if you donrsquot convey that through the media the public wonrsquot know that wonrsquot recognize that and wonrsquot accept that
It is important that the public hear from or see the elected official during a disaster
It promotes calm and demonstrates command and control
Remember
In a disaster
you donrsquot rise to the occasion you sink to your lowest level of
preparedness
Questions
Hurricane Katrina Lessons
Crisis Communication Plan
Have a written document outlining what should happen
Designate who is allowed to speak for your agency
Include provisions for regular news briefings
Provide for a physical location to facilitate communications with the media and the public
Public Information Defined
Public information is used by people to make decisions and take actions to
Save lives
Reduce injury and harm
Protect property
Emergency Public Information
What does the public need or want to know during an emergency
Protective actions
Scope of emergency
Response activities
Community status
How much information
The more information the better
If they donrsquot get it from you theyrsquoll get it somewhere else
You should minimize barriers to information release
Bear analogy
Bottom Line Information should be timely coordinated accurate
German Coast Guard
What To Say
Know what you want to say
Know what you donrsquot want to say
Three key messages
Bridging
Express empathy
Itrsquos okay to say ldquoI donrsquot knowrdquo
Never lie
A Bad Example of a Good Idea
The PIO
Must be trusted to do the job
Must have access to information
Acts as a gatekeeper between you and the media allowing you to do your job
Doesnrsquot dictate what media will do
Should be trained (Basic PIO Course Advanced PIO Course)
Coordinates with other PIOs
Fits in a strategic location in ICS
JIS What is it
Joint Information System (JIS) The JIS is simply a network of PIOs from multiple agencies sharing and coordinating public information whether formally or informally to ensure delivery of accurate and timely information the public needs and wants
How is JIS done
Two PIOs talking in person (IPT mtgs)
A PIO at the EOC talking to a PIO on scene via cell phone
Dozens of PIOs responding to a disaster
A JIS ExampleReporter plans story on sensitive issue DPS PIO contacted DES PIO contacted DCD PAO and TCEM PIOProactive PIOs jointly contacted reporterReporter chooses responsibility over sensationalism
Benefits of Working in a Joint Information System
Sharing information to ensure that what is released is accurate
Keeps messages consistent
Avoids releasing conflicting information
Sharing resources
Two heads (or more) are better than one
Having multiple trained PIOs is helpful
Federal Suggestion
National Incident Management System (NIMS) says ldquoOne way to ensure the coordination of public information is by establishing a Joint Information Center (JIC)rdquo
ICSNIMS Org Chart
ICSNIMS Org Chart
JIC What is itJoint Information Center (JIC)
A physical location where PIOs from multiple agencies participate in JIS
Benefits of the JIC
A central working facility where PIOs can gather
Tools to enhance the flow of public information
Avoid being overwhelmed by media
Provides for extended operations
Can provide ldquoone-stop shoppingrdquo for the media
The JIC Org Chart
JIC Uses in Recent Utah HistoryHurricane Katrina Evacuees Camp Williams
South Salt Lake hazmat spill in rail yard UDOT Traffic Ops Ctr
Elizabeth Smart kidnapping SLPD
DCD Intruder Incident
2002 Olympic Winter Games Capital Bldg
What does this mean to you
Get a JIC a real physical location complete with equipment
JIC can be one or two rooms
Recruit amp train volunteers to staff JIC
Mobile JIC (take your show on the road)
Virtual JIC (sign up trained PIOs to assist you in an emergency)
State PIO Association
Networking opportunities for your PIOBuild relationships with other PIOsTraining opportunitiesGet experience helping other PIOsContact
Rita AdamsSalt Lake City Police Dept801-799-3440ritaadamsslcgovcom
State JIC
State PIO Association commissioned committee to establish a state JIC
Available to anyone who needs to use it
Located at Salt Lake County EOC
Activated through State PIO AssociationDerek Jensen 801-538-3738
Dwayne Baird 801-538-4410
Promote Your Organization
No matter how good your agency is at responding to a disaster or emergency if you donrsquot convey that through the media the public wonrsquot know that wonrsquot recognize that and wonrsquot accept that
It is important that the public hear from or see the elected official during a disaster
It promotes calm and demonstrates command and control
Remember
In a disaster
you donrsquot rise to the occasion you sink to your lowest level of
preparedness
Questions
Crisis Communication Plan
Have a written document outlining what should happen
Designate who is allowed to speak for your agency
Include provisions for regular news briefings
Provide for a physical location to facilitate communications with the media and the public
Public Information Defined
Public information is used by people to make decisions and take actions to
Save lives
Reduce injury and harm
Protect property
Emergency Public Information
What does the public need or want to know during an emergency
Protective actions
Scope of emergency
Response activities
Community status
How much information
The more information the better
If they donrsquot get it from you theyrsquoll get it somewhere else
You should minimize barriers to information release
Bear analogy
Bottom Line Information should be timely coordinated accurate
German Coast Guard
What To Say
Know what you want to say
Know what you donrsquot want to say
Three key messages
Bridging
Express empathy
Itrsquos okay to say ldquoI donrsquot knowrdquo
Never lie
A Bad Example of a Good Idea
The PIO
Must be trusted to do the job
Must have access to information
Acts as a gatekeeper between you and the media allowing you to do your job
Doesnrsquot dictate what media will do
Should be trained (Basic PIO Course Advanced PIO Course)
Coordinates with other PIOs
Fits in a strategic location in ICS
JIS What is it
Joint Information System (JIS) The JIS is simply a network of PIOs from multiple agencies sharing and coordinating public information whether formally or informally to ensure delivery of accurate and timely information the public needs and wants
How is JIS done
Two PIOs talking in person (IPT mtgs)
A PIO at the EOC talking to a PIO on scene via cell phone
Dozens of PIOs responding to a disaster
A JIS ExampleReporter plans story on sensitive issue DPS PIO contacted DES PIO contacted DCD PAO and TCEM PIOProactive PIOs jointly contacted reporterReporter chooses responsibility over sensationalism
Benefits of Working in a Joint Information System
Sharing information to ensure that what is released is accurate
Keeps messages consistent
Avoids releasing conflicting information
Sharing resources
Two heads (or more) are better than one
Having multiple trained PIOs is helpful
Federal Suggestion
National Incident Management System (NIMS) says ldquoOne way to ensure the coordination of public information is by establishing a Joint Information Center (JIC)rdquo
ICSNIMS Org Chart
ICSNIMS Org Chart
JIC What is itJoint Information Center (JIC)
A physical location where PIOs from multiple agencies participate in JIS
Benefits of the JIC
A central working facility where PIOs can gather
Tools to enhance the flow of public information
Avoid being overwhelmed by media
Provides for extended operations
Can provide ldquoone-stop shoppingrdquo for the media
The JIC Org Chart
JIC Uses in Recent Utah HistoryHurricane Katrina Evacuees Camp Williams
South Salt Lake hazmat spill in rail yard UDOT Traffic Ops Ctr
Elizabeth Smart kidnapping SLPD
DCD Intruder Incident
2002 Olympic Winter Games Capital Bldg
What does this mean to you
Get a JIC a real physical location complete with equipment
JIC can be one or two rooms
Recruit amp train volunteers to staff JIC
Mobile JIC (take your show on the road)
Virtual JIC (sign up trained PIOs to assist you in an emergency)
State PIO Association
Networking opportunities for your PIOBuild relationships with other PIOsTraining opportunitiesGet experience helping other PIOsContact
Rita AdamsSalt Lake City Police Dept801-799-3440ritaadamsslcgovcom
State JIC
State PIO Association commissioned committee to establish a state JIC
Available to anyone who needs to use it
Located at Salt Lake County EOC
Activated through State PIO AssociationDerek Jensen 801-538-3738
Dwayne Baird 801-538-4410
Promote Your Organization
No matter how good your agency is at responding to a disaster or emergency if you donrsquot convey that through the media the public wonrsquot know that wonrsquot recognize that and wonrsquot accept that
It is important that the public hear from or see the elected official during a disaster
It promotes calm and demonstrates command and control
Remember
In a disaster
you donrsquot rise to the occasion you sink to your lowest level of
preparedness
Questions
Public Information Defined
Public information is used by people to make decisions and take actions to
Save lives
Reduce injury and harm
Protect property
Emergency Public Information
What does the public need or want to know during an emergency
Protective actions
Scope of emergency
Response activities
Community status
How much information
The more information the better
If they donrsquot get it from you theyrsquoll get it somewhere else
You should minimize barriers to information release
Bear analogy
Bottom Line Information should be timely coordinated accurate
German Coast Guard
What To Say
Know what you want to say
Know what you donrsquot want to say
Three key messages
Bridging
Express empathy
Itrsquos okay to say ldquoI donrsquot knowrdquo
Never lie
A Bad Example of a Good Idea
The PIO
Must be trusted to do the job
Must have access to information
Acts as a gatekeeper between you and the media allowing you to do your job
Doesnrsquot dictate what media will do
Should be trained (Basic PIO Course Advanced PIO Course)
Coordinates with other PIOs
Fits in a strategic location in ICS
JIS What is it
Joint Information System (JIS) The JIS is simply a network of PIOs from multiple agencies sharing and coordinating public information whether formally or informally to ensure delivery of accurate and timely information the public needs and wants
How is JIS done
Two PIOs talking in person (IPT mtgs)
A PIO at the EOC talking to a PIO on scene via cell phone
Dozens of PIOs responding to a disaster
A JIS ExampleReporter plans story on sensitive issue DPS PIO contacted DES PIO contacted DCD PAO and TCEM PIOProactive PIOs jointly contacted reporterReporter chooses responsibility over sensationalism
Benefits of Working in a Joint Information System
Sharing information to ensure that what is released is accurate
Keeps messages consistent
Avoids releasing conflicting information
Sharing resources
Two heads (or more) are better than one
Having multiple trained PIOs is helpful
Federal Suggestion
National Incident Management System (NIMS) says ldquoOne way to ensure the coordination of public information is by establishing a Joint Information Center (JIC)rdquo
ICSNIMS Org Chart
ICSNIMS Org Chart
JIC What is itJoint Information Center (JIC)
A physical location where PIOs from multiple agencies participate in JIS
Benefits of the JIC
A central working facility where PIOs can gather
Tools to enhance the flow of public information
Avoid being overwhelmed by media
Provides for extended operations
Can provide ldquoone-stop shoppingrdquo for the media
The JIC Org Chart
JIC Uses in Recent Utah HistoryHurricane Katrina Evacuees Camp Williams
South Salt Lake hazmat spill in rail yard UDOT Traffic Ops Ctr
Elizabeth Smart kidnapping SLPD
DCD Intruder Incident
2002 Olympic Winter Games Capital Bldg
What does this mean to you
Get a JIC a real physical location complete with equipment
JIC can be one or two rooms
Recruit amp train volunteers to staff JIC
Mobile JIC (take your show on the road)
Virtual JIC (sign up trained PIOs to assist you in an emergency)
State PIO Association
Networking opportunities for your PIOBuild relationships with other PIOsTraining opportunitiesGet experience helping other PIOsContact
Rita AdamsSalt Lake City Police Dept801-799-3440ritaadamsslcgovcom
State JIC
State PIO Association commissioned committee to establish a state JIC
Available to anyone who needs to use it
Located at Salt Lake County EOC
Activated through State PIO AssociationDerek Jensen 801-538-3738
Dwayne Baird 801-538-4410
Promote Your Organization
No matter how good your agency is at responding to a disaster or emergency if you donrsquot convey that through the media the public wonrsquot know that wonrsquot recognize that and wonrsquot accept that
It is important that the public hear from or see the elected official during a disaster
It promotes calm and demonstrates command and control
Remember
In a disaster
you donrsquot rise to the occasion you sink to your lowest level of
preparedness
Questions
Emergency Public Information
What does the public need or want to know during an emergency
Protective actions
Scope of emergency
Response activities
Community status
How much information
The more information the better
If they donrsquot get it from you theyrsquoll get it somewhere else
You should minimize barriers to information release
Bear analogy
Bottom Line Information should be timely coordinated accurate
German Coast Guard
What To Say
Know what you want to say
Know what you donrsquot want to say
Three key messages
Bridging
Express empathy
Itrsquos okay to say ldquoI donrsquot knowrdquo
Never lie
A Bad Example of a Good Idea
The PIO
Must be trusted to do the job
Must have access to information
Acts as a gatekeeper between you and the media allowing you to do your job
Doesnrsquot dictate what media will do
Should be trained (Basic PIO Course Advanced PIO Course)
Coordinates with other PIOs
Fits in a strategic location in ICS
JIS What is it
Joint Information System (JIS) The JIS is simply a network of PIOs from multiple agencies sharing and coordinating public information whether formally or informally to ensure delivery of accurate and timely information the public needs and wants
How is JIS done
Two PIOs talking in person (IPT mtgs)
A PIO at the EOC talking to a PIO on scene via cell phone
Dozens of PIOs responding to a disaster
A JIS ExampleReporter plans story on sensitive issue DPS PIO contacted DES PIO contacted DCD PAO and TCEM PIOProactive PIOs jointly contacted reporterReporter chooses responsibility over sensationalism
Benefits of Working in a Joint Information System
Sharing information to ensure that what is released is accurate
Keeps messages consistent
Avoids releasing conflicting information
Sharing resources
Two heads (or more) are better than one
Having multiple trained PIOs is helpful
Federal Suggestion
National Incident Management System (NIMS) says ldquoOne way to ensure the coordination of public information is by establishing a Joint Information Center (JIC)rdquo
ICSNIMS Org Chart
ICSNIMS Org Chart
JIC What is itJoint Information Center (JIC)
A physical location where PIOs from multiple agencies participate in JIS
Benefits of the JIC
A central working facility where PIOs can gather
Tools to enhance the flow of public information
Avoid being overwhelmed by media
Provides for extended operations
Can provide ldquoone-stop shoppingrdquo for the media
The JIC Org Chart
JIC Uses in Recent Utah HistoryHurricane Katrina Evacuees Camp Williams
South Salt Lake hazmat spill in rail yard UDOT Traffic Ops Ctr
Elizabeth Smart kidnapping SLPD
DCD Intruder Incident
2002 Olympic Winter Games Capital Bldg
What does this mean to you
Get a JIC a real physical location complete with equipment
JIC can be one or two rooms
Recruit amp train volunteers to staff JIC
Mobile JIC (take your show on the road)
Virtual JIC (sign up trained PIOs to assist you in an emergency)
State PIO Association
Networking opportunities for your PIOBuild relationships with other PIOsTraining opportunitiesGet experience helping other PIOsContact
Rita AdamsSalt Lake City Police Dept801-799-3440ritaadamsslcgovcom
State JIC
State PIO Association commissioned committee to establish a state JIC
Available to anyone who needs to use it
Located at Salt Lake County EOC
Activated through State PIO AssociationDerek Jensen 801-538-3738
Dwayne Baird 801-538-4410
Promote Your Organization
No matter how good your agency is at responding to a disaster or emergency if you donrsquot convey that through the media the public wonrsquot know that wonrsquot recognize that and wonrsquot accept that
It is important that the public hear from or see the elected official during a disaster
It promotes calm and demonstrates command and control
Remember
In a disaster
you donrsquot rise to the occasion you sink to your lowest level of
preparedness
Questions
How much information
The more information the better
If they donrsquot get it from you theyrsquoll get it somewhere else
You should minimize barriers to information release
Bear analogy
Bottom Line Information should be timely coordinated accurate
German Coast Guard
What To Say
Know what you want to say
Know what you donrsquot want to say
Three key messages
Bridging
Express empathy
Itrsquos okay to say ldquoI donrsquot knowrdquo
Never lie
A Bad Example of a Good Idea
The PIO
Must be trusted to do the job
Must have access to information
Acts as a gatekeeper between you and the media allowing you to do your job
Doesnrsquot dictate what media will do
Should be trained (Basic PIO Course Advanced PIO Course)
Coordinates with other PIOs
Fits in a strategic location in ICS
JIS What is it
Joint Information System (JIS) The JIS is simply a network of PIOs from multiple agencies sharing and coordinating public information whether formally or informally to ensure delivery of accurate and timely information the public needs and wants
How is JIS done
Two PIOs talking in person (IPT mtgs)
A PIO at the EOC talking to a PIO on scene via cell phone
Dozens of PIOs responding to a disaster
A JIS ExampleReporter plans story on sensitive issue DPS PIO contacted DES PIO contacted DCD PAO and TCEM PIOProactive PIOs jointly contacted reporterReporter chooses responsibility over sensationalism
Benefits of Working in a Joint Information System
Sharing information to ensure that what is released is accurate
Keeps messages consistent
Avoids releasing conflicting information
Sharing resources
Two heads (or more) are better than one
Having multiple trained PIOs is helpful
Federal Suggestion
National Incident Management System (NIMS) says ldquoOne way to ensure the coordination of public information is by establishing a Joint Information Center (JIC)rdquo
ICSNIMS Org Chart
ICSNIMS Org Chart
JIC What is itJoint Information Center (JIC)
A physical location where PIOs from multiple agencies participate in JIS
Benefits of the JIC
A central working facility where PIOs can gather
Tools to enhance the flow of public information
Avoid being overwhelmed by media
Provides for extended operations
Can provide ldquoone-stop shoppingrdquo for the media
The JIC Org Chart
JIC Uses in Recent Utah HistoryHurricane Katrina Evacuees Camp Williams
South Salt Lake hazmat spill in rail yard UDOT Traffic Ops Ctr
Elizabeth Smart kidnapping SLPD
DCD Intruder Incident
2002 Olympic Winter Games Capital Bldg
What does this mean to you
Get a JIC a real physical location complete with equipment
JIC can be one or two rooms
Recruit amp train volunteers to staff JIC
Mobile JIC (take your show on the road)
Virtual JIC (sign up trained PIOs to assist you in an emergency)
State PIO Association
Networking opportunities for your PIOBuild relationships with other PIOsTraining opportunitiesGet experience helping other PIOsContact
Rita AdamsSalt Lake City Police Dept801-799-3440ritaadamsslcgovcom
State JIC
State PIO Association commissioned committee to establish a state JIC
Available to anyone who needs to use it
Located at Salt Lake County EOC
Activated through State PIO AssociationDerek Jensen 801-538-3738
Dwayne Baird 801-538-4410
Promote Your Organization
No matter how good your agency is at responding to a disaster or emergency if you donrsquot convey that through the media the public wonrsquot know that wonrsquot recognize that and wonrsquot accept that
It is important that the public hear from or see the elected official during a disaster
It promotes calm and demonstrates command and control
Remember
In a disaster
you donrsquot rise to the occasion you sink to your lowest level of
preparedness
Questions
German Coast Guard
What To Say
Know what you want to say
Know what you donrsquot want to say
Three key messages
Bridging
Express empathy
Itrsquos okay to say ldquoI donrsquot knowrdquo
Never lie
A Bad Example of a Good Idea
The PIO
Must be trusted to do the job
Must have access to information
Acts as a gatekeeper between you and the media allowing you to do your job
Doesnrsquot dictate what media will do
Should be trained (Basic PIO Course Advanced PIO Course)
Coordinates with other PIOs
Fits in a strategic location in ICS
JIS What is it
Joint Information System (JIS) The JIS is simply a network of PIOs from multiple agencies sharing and coordinating public information whether formally or informally to ensure delivery of accurate and timely information the public needs and wants
How is JIS done
Two PIOs talking in person (IPT mtgs)
A PIO at the EOC talking to a PIO on scene via cell phone
Dozens of PIOs responding to a disaster
A JIS ExampleReporter plans story on sensitive issue DPS PIO contacted DES PIO contacted DCD PAO and TCEM PIOProactive PIOs jointly contacted reporterReporter chooses responsibility over sensationalism
Benefits of Working in a Joint Information System
Sharing information to ensure that what is released is accurate
Keeps messages consistent
Avoids releasing conflicting information
Sharing resources
Two heads (or more) are better than one
Having multiple trained PIOs is helpful
Federal Suggestion
National Incident Management System (NIMS) says ldquoOne way to ensure the coordination of public information is by establishing a Joint Information Center (JIC)rdquo
ICSNIMS Org Chart
ICSNIMS Org Chart
JIC What is itJoint Information Center (JIC)
A physical location where PIOs from multiple agencies participate in JIS
Benefits of the JIC
A central working facility where PIOs can gather
Tools to enhance the flow of public information
Avoid being overwhelmed by media
Provides for extended operations
Can provide ldquoone-stop shoppingrdquo for the media
The JIC Org Chart
JIC Uses in Recent Utah HistoryHurricane Katrina Evacuees Camp Williams
South Salt Lake hazmat spill in rail yard UDOT Traffic Ops Ctr
Elizabeth Smart kidnapping SLPD
DCD Intruder Incident
2002 Olympic Winter Games Capital Bldg
What does this mean to you
Get a JIC a real physical location complete with equipment
JIC can be one or two rooms
Recruit amp train volunteers to staff JIC
Mobile JIC (take your show on the road)
Virtual JIC (sign up trained PIOs to assist you in an emergency)
State PIO Association
Networking opportunities for your PIOBuild relationships with other PIOsTraining opportunitiesGet experience helping other PIOsContact
Rita AdamsSalt Lake City Police Dept801-799-3440ritaadamsslcgovcom
State JIC
State PIO Association commissioned committee to establish a state JIC
Available to anyone who needs to use it
Located at Salt Lake County EOC
Activated through State PIO AssociationDerek Jensen 801-538-3738
Dwayne Baird 801-538-4410
Promote Your Organization
No matter how good your agency is at responding to a disaster or emergency if you donrsquot convey that through the media the public wonrsquot know that wonrsquot recognize that and wonrsquot accept that
It is important that the public hear from or see the elected official during a disaster
It promotes calm and demonstrates command and control
Remember
In a disaster
you donrsquot rise to the occasion you sink to your lowest level of
preparedness
Questions
What To Say
Know what you want to say
Know what you donrsquot want to say
Three key messages
Bridging
Express empathy
Itrsquos okay to say ldquoI donrsquot knowrdquo
Never lie
A Bad Example of a Good Idea
The PIO
Must be trusted to do the job
Must have access to information
Acts as a gatekeeper between you and the media allowing you to do your job
Doesnrsquot dictate what media will do
Should be trained (Basic PIO Course Advanced PIO Course)
Coordinates with other PIOs
Fits in a strategic location in ICS
JIS What is it
Joint Information System (JIS) The JIS is simply a network of PIOs from multiple agencies sharing and coordinating public information whether formally or informally to ensure delivery of accurate and timely information the public needs and wants
How is JIS done
Two PIOs talking in person (IPT mtgs)
A PIO at the EOC talking to a PIO on scene via cell phone
Dozens of PIOs responding to a disaster
A JIS ExampleReporter plans story on sensitive issue DPS PIO contacted DES PIO contacted DCD PAO and TCEM PIOProactive PIOs jointly contacted reporterReporter chooses responsibility over sensationalism
Benefits of Working in a Joint Information System
Sharing information to ensure that what is released is accurate
Keeps messages consistent
Avoids releasing conflicting information
Sharing resources
Two heads (or more) are better than one
Having multiple trained PIOs is helpful
Federal Suggestion
National Incident Management System (NIMS) says ldquoOne way to ensure the coordination of public information is by establishing a Joint Information Center (JIC)rdquo
ICSNIMS Org Chart
ICSNIMS Org Chart
JIC What is itJoint Information Center (JIC)
A physical location where PIOs from multiple agencies participate in JIS
Benefits of the JIC
A central working facility where PIOs can gather
Tools to enhance the flow of public information
Avoid being overwhelmed by media
Provides for extended operations
Can provide ldquoone-stop shoppingrdquo for the media
The JIC Org Chart
JIC Uses in Recent Utah HistoryHurricane Katrina Evacuees Camp Williams
South Salt Lake hazmat spill in rail yard UDOT Traffic Ops Ctr
Elizabeth Smart kidnapping SLPD
DCD Intruder Incident
2002 Olympic Winter Games Capital Bldg
What does this mean to you
Get a JIC a real physical location complete with equipment
JIC can be one or two rooms
Recruit amp train volunteers to staff JIC
Mobile JIC (take your show on the road)
Virtual JIC (sign up trained PIOs to assist you in an emergency)
State PIO Association
Networking opportunities for your PIOBuild relationships with other PIOsTraining opportunitiesGet experience helping other PIOsContact
Rita AdamsSalt Lake City Police Dept801-799-3440ritaadamsslcgovcom
State JIC
State PIO Association commissioned committee to establish a state JIC
Available to anyone who needs to use it
Located at Salt Lake County EOC
Activated through State PIO AssociationDerek Jensen 801-538-3738
Dwayne Baird 801-538-4410
Promote Your Organization
No matter how good your agency is at responding to a disaster or emergency if you donrsquot convey that through the media the public wonrsquot know that wonrsquot recognize that and wonrsquot accept that
It is important that the public hear from or see the elected official during a disaster
It promotes calm and demonstrates command and control
Remember
In a disaster
you donrsquot rise to the occasion you sink to your lowest level of
preparedness
Questions
A Bad Example of a Good Idea
The PIO
Must be trusted to do the job
Must have access to information
Acts as a gatekeeper between you and the media allowing you to do your job
Doesnrsquot dictate what media will do
Should be trained (Basic PIO Course Advanced PIO Course)
Coordinates with other PIOs
Fits in a strategic location in ICS
JIS What is it
Joint Information System (JIS) The JIS is simply a network of PIOs from multiple agencies sharing and coordinating public information whether formally or informally to ensure delivery of accurate and timely information the public needs and wants
How is JIS done
Two PIOs talking in person (IPT mtgs)
A PIO at the EOC talking to a PIO on scene via cell phone
Dozens of PIOs responding to a disaster
A JIS ExampleReporter plans story on sensitive issue DPS PIO contacted DES PIO contacted DCD PAO and TCEM PIOProactive PIOs jointly contacted reporterReporter chooses responsibility over sensationalism
Benefits of Working in a Joint Information System
Sharing information to ensure that what is released is accurate
Keeps messages consistent
Avoids releasing conflicting information
Sharing resources
Two heads (or more) are better than one
Having multiple trained PIOs is helpful
Federal Suggestion
National Incident Management System (NIMS) says ldquoOne way to ensure the coordination of public information is by establishing a Joint Information Center (JIC)rdquo
ICSNIMS Org Chart
ICSNIMS Org Chart
JIC What is itJoint Information Center (JIC)
A physical location where PIOs from multiple agencies participate in JIS
Benefits of the JIC
A central working facility where PIOs can gather
Tools to enhance the flow of public information
Avoid being overwhelmed by media
Provides for extended operations
Can provide ldquoone-stop shoppingrdquo for the media
The JIC Org Chart
JIC Uses in Recent Utah HistoryHurricane Katrina Evacuees Camp Williams
South Salt Lake hazmat spill in rail yard UDOT Traffic Ops Ctr
Elizabeth Smart kidnapping SLPD
DCD Intruder Incident
2002 Olympic Winter Games Capital Bldg
What does this mean to you
Get a JIC a real physical location complete with equipment
JIC can be one or two rooms
Recruit amp train volunteers to staff JIC
Mobile JIC (take your show on the road)
Virtual JIC (sign up trained PIOs to assist you in an emergency)
State PIO Association
Networking opportunities for your PIOBuild relationships with other PIOsTraining opportunitiesGet experience helping other PIOsContact
Rita AdamsSalt Lake City Police Dept801-799-3440ritaadamsslcgovcom
State JIC
State PIO Association commissioned committee to establish a state JIC
Available to anyone who needs to use it
Located at Salt Lake County EOC
Activated through State PIO AssociationDerek Jensen 801-538-3738
Dwayne Baird 801-538-4410
Promote Your Organization
No matter how good your agency is at responding to a disaster or emergency if you donrsquot convey that through the media the public wonrsquot know that wonrsquot recognize that and wonrsquot accept that
It is important that the public hear from or see the elected official during a disaster
It promotes calm and demonstrates command and control
Remember
In a disaster
you donrsquot rise to the occasion you sink to your lowest level of
preparedness
Questions
The PIO
Must be trusted to do the job
Must have access to information
Acts as a gatekeeper between you and the media allowing you to do your job
Doesnrsquot dictate what media will do
Should be trained (Basic PIO Course Advanced PIO Course)
Coordinates with other PIOs
Fits in a strategic location in ICS
JIS What is it
Joint Information System (JIS) The JIS is simply a network of PIOs from multiple agencies sharing and coordinating public information whether formally or informally to ensure delivery of accurate and timely information the public needs and wants
How is JIS done
Two PIOs talking in person (IPT mtgs)
A PIO at the EOC talking to a PIO on scene via cell phone
Dozens of PIOs responding to a disaster
A JIS ExampleReporter plans story on sensitive issue DPS PIO contacted DES PIO contacted DCD PAO and TCEM PIOProactive PIOs jointly contacted reporterReporter chooses responsibility over sensationalism
Benefits of Working in a Joint Information System
Sharing information to ensure that what is released is accurate
Keeps messages consistent
Avoids releasing conflicting information
Sharing resources
Two heads (or more) are better than one
Having multiple trained PIOs is helpful
Federal Suggestion
National Incident Management System (NIMS) says ldquoOne way to ensure the coordination of public information is by establishing a Joint Information Center (JIC)rdquo
ICSNIMS Org Chart
ICSNIMS Org Chart
JIC What is itJoint Information Center (JIC)
A physical location where PIOs from multiple agencies participate in JIS
Benefits of the JIC
A central working facility where PIOs can gather
Tools to enhance the flow of public information
Avoid being overwhelmed by media
Provides for extended operations
Can provide ldquoone-stop shoppingrdquo for the media
The JIC Org Chart
JIC Uses in Recent Utah HistoryHurricane Katrina Evacuees Camp Williams
South Salt Lake hazmat spill in rail yard UDOT Traffic Ops Ctr
Elizabeth Smart kidnapping SLPD
DCD Intruder Incident
2002 Olympic Winter Games Capital Bldg
What does this mean to you
Get a JIC a real physical location complete with equipment
JIC can be one or two rooms
Recruit amp train volunteers to staff JIC
Mobile JIC (take your show on the road)
Virtual JIC (sign up trained PIOs to assist you in an emergency)
State PIO Association
Networking opportunities for your PIOBuild relationships with other PIOsTraining opportunitiesGet experience helping other PIOsContact
Rita AdamsSalt Lake City Police Dept801-799-3440ritaadamsslcgovcom
State JIC
State PIO Association commissioned committee to establish a state JIC
Available to anyone who needs to use it
Located at Salt Lake County EOC
Activated through State PIO AssociationDerek Jensen 801-538-3738
Dwayne Baird 801-538-4410
Promote Your Organization
No matter how good your agency is at responding to a disaster or emergency if you donrsquot convey that through the media the public wonrsquot know that wonrsquot recognize that and wonrsquot accept that
It is important that the public hear from or see the elected official during a disaster
It promotes calm and demonstrates command and control
Remember
In a disaster
you donrsquot rise to the occasion you sink to your lowest level of
preparedness
Questions
JIS What is it
Joint Information System (JIS) The JIS is simply a network of PIOs from multiple agencies sharing and coordinating public information whether formally or informally to ensure delivery of accurate and timely information the public needs and wants
How is JIS done
Two PIOs talking in person (IPT mtgs)
A PIO at the EOC talking to a PIO on scene via cell phone
Dozens of PIOs responding to a disaster
A JIS ExampleReporter plans story on sensitive issue DPS PIO contacted DES PIO contacted DCD PAO and TCEM PIOProactive PIOs jointly contacted reporterReporter chooses responsibility over sensationalism
Benefits of Working in a Joint Information System
Sharing information to ensure that what is released is accurate
Keeps messages consistent
Avoids releasing conflicting information
Sharing resources
Two heads (or more) are better than one
Having multiple trained PIOs is helpful
Federal Suggestion
National Incident Management System (NIMS) says ldquoOne way to ensure the coordination of public information is by establishing a Joint Information Center (JIC)rdquo
ICSNIMS Org Chart
ICSNIMS Org Chart
JIC What is itJoint Information Center (JIC)
A physical location where PIOs from multiple agencies participate in JIS
Benefits of the JIC
A central working facility where PIOs can gather
Tools to enhance the flow of public information
Avoid being overwhelmed by media
Provides for extended operations
Can provide ldquoone-stop shoppingrdquo for the media
The JIC Org Chart
JIC Uses in Recent Utah HistoryHurricane Katrina Evacuees Camp Williams
South Salt Lake hazmat spill in rail yard UDOT Traffic Ops Ctr
Elizabeth Smart kidnapping SLPD
DCD Intruder Incident
2002 Olympic Winter Games Capital Bldg
What does this mean to you
Get a JIC a real physical location complete with equipment
JIC can be one or two rooms
Recruit amp train volunteers to staff JIC
Mobile JIC (take your show on the road)
Virtual JIC (sign up trained PIOs to assist you in an emergency)
State PIO Association
Networking opportunities for your PIOBuild relationships with other PIOsTraining opportunitiesGet experience helping other PIOsContact
Rita AdamsSalt Lake City Police Dept801-799-3440ritaadamsslcgovcom
State JIC
State PIO Association commissioned committee to establish a state JIC
Available to anyone who needs to use it
Located at Salt Lake County EOC
Activated through State PIO AssociationDerek Jensen 801-538-3738
Dwayne Baird 801-538-4410
Promote Your Organization
No matter how good your agency is at responding to a disaster or emergency if you donrsquot convey that through the media the public wonrsquot know that wonrsquot recognize that and wonrsquot accept that
It is important that the public hear from or see the elected official during a disaster
It promotes calm and demonstrates command and control
Remember
In a disaster
you donrsquot rise to the occasion you sink to your lowest level of
preparedness
Questions
How is JIS done
Two PIOs talking in person (IPT mtgs)
A PIO at the EOC talking to a PIO on scene via cell phone
Dozens of PIOs responding to a disaster
A JIS ExampleReporter plans story on sensitive issue DPS PIO contacted DES PIO contacted DCD PAO and TCEM PIOProactive PIOs jointly contacted reporterReporter chooses responsibility over sensationalism
Benefits of Working in a Joint Information System
Sharing information to ensure that what is released is accurate
Keeps messages consistent
Avoids releasing conflicting information
Sharing resources
Two heads (or more) are better than one
Having multiple trained PIOs is helpful
Federal Suggestion
National Incident Management System (NIMS) says ldquoOne way to ensure the coordination of public information is by establishing a Joint Information Center (JIC)rdquo
ICSNIMS Org Chart
ICSNIMS Org Chart
JIC What is itJoint Information Center (JIC)
A physical location where PIOs from multiple agencies participate in JIS
Benefits of the JIC
A central working facility where PIOs can gather
Tools to enhance the flow of public information
Avoid being overwhelmed by media
Provides for extended operations
Can provide ldquoone-stop shoppingrdquo for the media
The JIC Org Chart
JIC Uses in Recent Utah HistoryHurricane Katrina Evacuees Camp Williams
South Salt Lake hazmat spill in rail yard UDOT Traffic Ops Ctr
Elizabeth Smart kidnapping SLPD
DCD Intruder Incident
2002 Olympic Winter Games Capital Bldg
What does this mean to you
Get a JIC a real physical location complete with equipment
JIC can be one or two rooms
Recruit amp train volunteers to staff JIC
Mobile JIC (take your show on the road)
Virtual JIC (sign up trained PIOs to assist you in an emergency)
State PIO Association
Networking opportunities for your PIOBuild relationships with other PIOsTraining opportunitiesGet experience helping other PIOsContact
Rita AdamsSalt Lake City Police Dept801-799-3440ritaadamsslcgovcom
State JIC
State PIO Association commissioned committee to establish a state JIC
Available to anyone who needs to use it
Located at Salt Lake County EOC
Activated through State PIO AssociationDerek Jensen 801-538-3738
Dwayne Baird 801-538-4410
Promote Your Organization
No matter how good your agency is at responding to a disaster or emergency if you donrsquot convey that through the media the public wonrsquot know that wonrsquot recognize that and wonrsquot accept that
It is important that the public hear from or see the elected official during a disaster
It promotes calm and demonstrates command and control
Remember
In a disaster
you donrsquot rise to the occasion you sink to your lowest level of
preparedness
Questions
A JIS ExampleReporter plans story on sensitive issue DPS PIO contacted DES PIO contacted DCD PAO and TCEM PIOProactive PIOs jointly contacted reporterReporter chooses responsibility over sensationalism
Benefits of Working in a Joint Information System
Sharing information to ensure that what is released is accurate
Keeps messages consistent
Avoids releasing conflicting information
Sharing resources
Two heads (or more) are better than one
Having multiple trained PIOs is helpful
Federal Suggestion
National Incident Management System (NIMS) says ldquoOne way to ensure the coordination of public information is by establishing a Joint Information Center (JIC)rdquo
ICSNIMS Org Chart
ICSNIMS Org Chart
JIC What is itJoint Information Center (JIC)
A physical location where PIOs from multiple agencies participate in JIS
Benefits of the JIC
A central working facility where PIOs can gather
Tools to enhance the flow of public information
Avoid being overwhelmed by media
Provides for extended operations
Can provide ldquoone-stop shoppingrdquo for the media
The JIC Org Chart
JIC Uses in Recent Utah HistoryHurricane Katrina Evacuees Camp Williams
South Salt Lake hazmat spill in rail yard UDOT Traffic Ops Ctr
Elizabeth Smart kidnapping SLPD
DCD Intruder Incident
2002 Olympic Winter Games Capital Bldg
What does this mean to you
Get a JIC a real physical location complete with equipment
JIC can be one or two rooms
Recruit amp train volunteers to staff JIC
Mobile JIC (take your show on the road)
Virtual JIC (sign up trained PIOs to assist you in an emergency)
State PIO Association
Networking opportunities for your PIOBuild relationships with other PIOsTraining opportunitiesGet experience helping other PIOsContact
Rita AdamsSalt Lake City Police Dept801-799-3440ritaadamsslcgovcom
State JIC
State PIO Association commissioned committee to establish a state JIC
Available to anyone who needs to use it
Located at Salt Lake County EOC
Activated through State PIO AssociationDerek Jensen 801-538-3738
Dwayne Baird 801-538-4410
Promote Your Organization
No matter how good your agency is at responding to a disaster or emergency if you donrsquot convey that through the media the public wonrsquot know that wonrsquot recognize that and wonrsquot accept that
It is important that the public hear from or see the elected official during a disaster
It promotes calm and demonstrates command and control
Remember
In a disaster
you donrsquot rise to the occasion you sink to your lowest level of
preparedness
Questions
Benefits of Working in a Joint Information System
Sharing information to ensure that what is released is accurate
Keeps messages consistent
Avoids releasing conflicting information
Sharing resources
Two heads (or more) are better than one
Having multiple trained PIOs is helpful
Federal Suggestion
National Incident Management System (NIMS) says ldquoOne way to ensure the coordination of public information is by establishing a Joint Information Center (JIC)rdquo
ICSNIMS Org Chart
ICSNIMS Org Chart
JIC What is itJoint Information Center (JIC)
A physical location where PIOs from multiple agencies participate in JIS
Benefits of the JIC
A central working facility where PIOs can gather
Tools to enhance the flow of public information
Avoid being overwhelmed by media
Provides for extended operations
Can provide ldquoone-stop shoppingrdquo for the media
The JIC Org Chart
JIC Uses in Recent Utah HistoryHurricane Katrina Evacuees Camp Williams
South Salt Lake hazmat spill in rail yard UDOT Traffic Ops Ctr
Elizabeth Smart kidnapping SLPD
DCD Intruder Incident
2002 Olympic Winter Games Capital Bldg
What does this mean to you
Get a JIC a real physical location complete with equipment
JIC can be one or two rooms
Recruit amp train volunteers to staff JIC
Mobile JIC (take your show on the road)
Virtual JIC (sign up trained PIOs to assist you in an emergency)
State PIO Association
Networking opportunities for your PIOBuild relationships with other PIOsTraining opportunitiesGet experience helping other PIOsContact
Rita AdamsSalt Lake City Police Dept801-799-3440ritaadamsslcgovcom
State JIC
State PIO Association commissioned committee to establish a state JIC
Available to anyone who needs to use it
Located at Salt Lake County EOC
Activated through State PIO AssociationDerek Jensen 801-538-3738
Dwayne Baird 801-538-4410
Promote Your Organization
No matter how good your agency is at responding to a disaster or emergency if you donrsquot convey that through the media the public wonrsquot know that wonrsquot recognize that and wonrsquot accept that
It is important that the public hear from or see the elected official during a disaster
It promotes calm and demonstrates command and control
Remember
In a disaster
you donrsquot rise to the occasion you sink to your lowest level of
preparedness
Questions
Federal Suggestion
National Incident Management System (NIMS) says ldquoOne way to ensure the coordination of public information is by establishing a Joint Information Center (JIC)rdquo
ICSNIMS Org Chart
ICSNIMS Org Chart
JIC What is itJoint Information Center (JIC)
A physical location where PIOs from multiple agencies participate in JIS
Benefits of the JIC
A central working facility where PIOs can gather
Tools to enhance the flow of public information
Avoid being overwhelmed by media
Provides for extended operations
Can provide ldquoone-stop shoppingrdquo for the media
The JIC Org Chart
JIC Uses in Recent Utah HistoryHurricane Katrina Evacuees Camp Williams
South Salt Lake hazmat spill in rail yard UDOT Traffic Ops Ctr
Elizabeth Smart kidnapping SLPD
DCD Intruder Incident
2002 Olympic Winter Games Capital Bldg
What does this mean to you
Get a JIC a real physical location complete with equipment
JIC can be one or two rooms
Recruit amp train volunteers to staff JIC
Mobile JIC (take your show on the road)
Virtual JIC (sign up trained PIOs to assist you in an emergency)
State PIO Association
Networking opportunities for your PIOBuild relationships with other PIOsTraining opportunitiesGet experience helping other PIOsContact
Rita AdamsSalt Lake City Police Dept801-799-3440ritaadamsslcgovcom
State JIC
State PIO Association commissioned committee to establish a state JIC
Available to anyone who needs to use it
Located at Salt Lake County EOC
Activated through State PIO AssociationDerek Jensen 801-538-3738
Dwayne Baird 801-538-4410
Promote Your Organization
No matter how good your agency is at responding to a disaster or emergency if you donrsquot convey that through the media the public wonrsquot know that wonrsquot recognize that and wonrsquot accept that
It is important that the public hear from or see the elected official during a disaster
It promotes calm and demonstrates command and control
Remember
In a disaster
you donrsquot rise to the occasion you sink to your lowest level of
preparedness
Questions
ICSNIMS Org Chart
ICSNIMS Org Chart
JIC What is itJoint Information Center (JIC)
A physical location where PIOs from multiple agencies participate in JIS
Benefits of the JIC
A central working facility where PIOs can gather
Tools to enhance the flow of public information
Avoid being overwhelmed by media
Provides for extended operations
Can provide ldquoone-stop shoppingrdquo for the media
The JIC Org Chart
JIC Uses in Recent Utah HistoryHurricane Katrina Evacuees Camp Williams
South Salt Lake hazmat spill in rail yard UDOT Traffic Ops Ctr
Elizabeth Smart kidnapping SLPD
DCD Intruder Incident
2002 Olympic Winter Games Capital Bldg
What does this mean to you
Get a JIC a real physical location complete with equipment
JIC can be one or two rooms
Recruit amp train volunteers to staff JIC
Mobile JIC (take your show on the road)
Virtual JIC (sign up trained PIOs to assist you in an emergency)
State PIO Association
Networking opportunities for your PIOBuild relationships with other PIOsTraining opportunitiesGet experience helping other PIOsContact
Rita AdamsSalt Lake City Police Dept801-799-3440ritaadamsslcgovcom
State JIC
State PIO Association commissioned committee to establish a state JIC
Available to anyone who needs to use it
Located at Salt Lake County EOC
Activated through State PIO AssociationDerek Jensen 801-538-3738
Dwayne Baird 801-538-4410
Promote Your Organization
No matter how good your agency is at responding to a disaster or emergency if you donrsquot convey that through the media the public wonrsquot know that wonrsquot recognize that and wonrsquot accept that
It is important that the public hear from or see the elected official during a disaster
It promotes calm and demonstrates command and control
Remember
In a disaster
you donrsquot rise to the occasion you sink to your lowest level of
preparedness
Questions
ICSNIMS Org Chart
JIC What is itJoint Information Center (JIC)
A physical location where PIOs from multiple agencies participate in JIS
Benefits of the JIC
A central working facility where PIOs can gather
Tools to enhance the flow of public information
Avoid being overwhelmed by media
Provides for extended operations
Can provide ldquoone-stop shoppingrdquo for the media
The JIC Org Chart
JIC Uses in Recent Utah HistoryHurricane Katrina Evacuees Camp Williams
South Salt Lake hazmat spill in rail yard UDOT Traffic Ops Ctr
Elizabeth Smart kidnapping SLPD
DCD Intruder Incident
2002 Olympic Winter Games Capital Bldg
What does this mean to you
Get a JIC a real physical location complete with equipment
JIC can be one or two rooms
Recruit amp train volunteers to staff JIC
Mobile JIC (take your show on the road)
Virtual JIC (sign up trained PIOs to assist you in an emergency)
State PIO Association
Networking opportunities for your PIOBuild relationships with other PIOsTraining opportunitiesGet experience helping other PIOsContact
Rita AdamsSalt Lake City Police Dept801-799-3440ritaadamsslcgovcom
State JIC
State PIO Association commissioned committee to establish a state JIC
Available to anyone who needs to use it
Located at Salt Lake County EOC
Activated through State PIO AssociationDerek Jensen 801-538-3738
Dwayne Baird 801-538-4410
Promote Your Organization
No matter how good your agency is at responding to a disaster or emergency if you donrsquot convey that through the media the public wonrsquot know that wonrsquot recognize that and wonrsquot accept that
It is important that the public hear from or see the elected official during a disaster
It promotes calm and demonstrates command and control
Remember
In a disaster
you donrsquot rise to the occasion you sink to your lowest level of
preparedness
Questions
JIC What is itJoint Information Center (JIC)
A physical location where PIOs from multiple agencies participate in JIS
Benefits of the JIC
A central working facility where PIOs can gather
Tools to enhance the flow of public information
Avoid being overwhelmed by media
Provides for extended operations
Can provide ldquoone-stop shoppingrdquo for the media
The JIC Org Chart
JIC Uses in Recent Utah HistoryHurricane Katrina Evacuees Camp Williams
South Salt Lake hazmat spill in rail yard UDOT Traffic Ops Ctr
Elizabeth Smart kidnapping SLPD
DCD Intruder Incident
2002 Olympic Winter Games Capital Bldg
What does this mean to you
Get a JIC a real physical location complete with equipment
JIC can be one or two rooms
Recruit amp train volunteers to staff JIC
Mobile JIC (take your show on the road)
Virtual JIC (sign up trained PIOs to assist you in an emergency)
State PIO Association
Networking opportunities for your PIOBuild relationships with other PIOsTraining opportunitiesGet experience helping other PIOsContact
Rita AdamsSalt Lake City Police Dept801-799-3440ritaadamsslcgovcom
State JIC
State PIO Association commissioned committee to establish a state JIC
Available to anyone who needs to use it
Located at Salt Lake County EOC
Activated through State PIO AssociationDerek Jensen 801-538-3738
Dwayne Baird 801-538-4410
Promote Your Organization
No matter how good your agency is at responding to a disaster or emergency if you donrsquot convey that through the media the public wonrsquot know that wonrsquot recognize that and wonrsquot accept that
It is important that the public hear from or see the elected official during a disaster
It promotes calm and demonstrates command and control
Remember
In a disaster
you donrsquot rise to the occasion you sink to your lowest level of
preparedness
Questions
Benefits of the JIC
A central working facility where PIOs can gather
Tools to enhance the flow of public information
Avoid being overwhelmed by media
Provides for extended operations
Can provide ldquoone-stop shoppingrdquo for the media
The JIC Org Chart
JIC Uses in Recent Utah HistoryHurricane Katrina Evacuees Camp Williams
South Salt Lake hazmat spill in rail yard UDOT Traffic Ops Ctr
Elizabeth Smart kidnapping SLPD
DCD Intruder Incident
2002 Olympic Winter Games Capital Bldg
What does this mean to you
Get a JIC a real physical location complete with equipment
JIC can be one or two rooms
Recruit amp train volunteers to staff JIC
Mobile JIC (take your show on the road)
Virtual JIC (sign up trained PIOs to assist you in an emergency)
State PIO Association
Networking opportunities for your PIOBuild relationships with other PIOsTraining opportunitiesGet experience helping other PIOsContact
Rita AdamsSalt Lake City Police Dept801-799-3440ritaadamsslcgovcom
State JIC
State PIO Association commissioned committee to establish a state JIC
Available to anyone who needs to use it
Located at Salt Lake County EOC
Activated through State PIO AssociationDerek Jensen 801-538-3738
Dwayne Baird 801-538-4410
Promote Your Organization
No matter how good your agency is at responding to a disaster or emergency if you donrsquot convey that through the media the public wonrsquot know that wonrsquot recognize that and wonrsquot accept that
It is important that the public hear from or see the elected official during a disaster
It promotes calm and demonstrates command and control
Remember
In a disaster
you donrsquot rise to the occasion you sink to your lowest level of
preparedness
Questions
The JIC Org Chart
JIC Uses in Recent Utah HistoryHurricane Katrina Evacuees Camp Williams
South Salt Lake hazmat spill in rail yard UDOT Traffic Ops Ctr
Elizabeth Smart kidnapping SLPD
DCD Intruder Incident
2002 Olympic Winter Games Capital Bldg
What does this mean to you
Get a JIC a real physical location complete with equipment
JIC can be one or two rooms
Recruit amp train volunteers to staff JIC
Mobile JIC (take your show on the road)
Virtual JIC (sign up trained PIOs to assist you in an emergency)
State PIO Association
Networking opportunities for your PIOBuild relationships with other PIOsTraining opportunitiesGet experience helping other PIOsContact
Rita AdamsSalt Lake City Police Dept801-799-3440ritaadamsslcgovcom
State JIC
State PIO Association commissioned committee to establish a state JIC
Available to anyone who needs to use it
Located at Salt Lake County EOC
Activated through State PIO AssociationDerek Jensen 801-538-3738
Dwayne Baird 801-538-4410
Promote Your Organization
No matter how good your agency is at responding to a disaster or emergency if you donrsquot convey that through the media the public wonrsquot know that wonrsquot recognize that and wonrsquot accept that
It is important that the public hear from or see the elected official during a disaster
It promotes calm and demonstrates command and control
Remember
In a disaster
you donrsquot rise to the occasion you sink to your lowest level of
preparedness
Questions
JIC Uses in Recent Utah HistoryHurricane Katrina Evacuees Camp Williams
South Salt Lake hazmat spill in rail yard UDOT Traffic Ops Ctr
Elizabeth Smart kidnapping SLPD
DCD Intruder Incident
2002 Olympic Winter Games Capital Bldg
What does this mean to you
Get a JIC a real physical location complete with equipment
JIC can be one or two rooms
Recruit amp train volunteers to staff JIC
Mobile JIC (take your show on the road)
Virtual JIC (sign up trained PIOs to assist you in an emergency)
State PIO Association
Networking opportunities for your PIOBuild relationships with other PIOsTraining opportunitiesGet experience helping other PIOsContact
Rita AdamsSalt Lake City Police Dept801-799-3440ritaadamsslcgovcom
State JIC
State PIO Association commissioned committee to establish a state JIC
Available to anyone who needs to use it
Located at Salt Lake County EOC
Activated through State PIO AssociationDerek Jensen 801-538-3738
Dwayne Baird 801-538-4410
Promote Your Organization
No matter how good your agency is at responding to a disaster or emergency if you donrsquot convey that through the media the public wonrsquot know that wonrsquot recognize that and wonrsquot accept that
It is important that the public hear from or see the elected official during a disaster
It promotes calm and demonstrates command and control
Remember
In a disaster
you donrsquot rise to the occasion you sink to your lowest level of
preparedness
Questions
What does this mean to you
Get a JIC a real physical location complete with equipment
JIC can be one or two rooms
Recruit amp train volunteers to staff JIC
Mobile JIC (take your show on the road)
Virtual JIC (sign up trained PIOs to assist you in an emergency)
State PIO Association
Networking opportunities for your PIOBuild relationships with other PIOsTraining opportunitiesGet experience helping other PIOsContact
Rita AdamsSalt Lake City Police Dept801-799-3440ritaadamsslcgovcom
State JIC
State PIO Association commissioned committee to establish a state JIC
Available to anyone who needs to use it
Located at Salt Lake County EOC
Activated through State PIO AssociationDerek Jensen 801-538-3738
Dwayne Baird 801-538-4410
Promote Your Organization
No matter how good your agency is at responding to a disaster or emergency if you donrsquot convey that through the media the public wonrsquot know that wonrsquot recognize that and wonrsquot accept that
It is important that the public hear from or see the elected official during a disaster
It promotes calm and demonstrates command and control
Remember
In a disaster
you donrsquot rise to the occasion you sink to your lowest level of
preparedness
Questions
State PIO Association
Networking opportunities for your PIOBuild relationships with other PIOsTraining opportunitiesGet experience helping other PIOsContact
Rita AdamsSalt Lake City Police Dept801-799-3440ritaadamsslcgovcom
State JIC
State PIO Association commissioned committee to establish a state JIC
Available to anyone who needs to use it
Located at Salt Lake County EOC
Activated through State PIO AssociationDerek Jensen 801-538-3738
Dwayne Baird 801-538-4410
Promote Your Organization
No matter how good your agency is at responding to a disaster or emergency if you donrsquot convey that through the media the public wonrsquot know that wonrsquot recognize that and wonrsquot accept that
It is important that the public hear from or see the elected official during a disaster
It promotes calm and demonstrates command and control
Remember
In a disaster
you donrsquot rise to the occasion you sink to your lowest level of
preparedness
Questions
State JIC
State PIO Association commissioned committee to establish a state JIC
Available to anyone who needs to use it
Located at Salt Lake County EOC
Activated through State PIO AssociationDerek Jensen 801-538-3738
Dwayne Baird 801-538-4410
Promote Your Organization
No matter how good your agency is at responding to a disaster or emergency if you donrsquot convey that through the media the public wonrsquot know that wonrsquot recognize that and wonrsquot accept that
It is important that the public hear from or see the elected official during a disaster
It promotes calm and demonstrates command and control
Remember
In a disaster
you donrsquot rise to the occasion you sink to your lowest level of
preparedness
Questions
Promote Your Organization
No matter how good your agency is at responding to a disaster or emergency if you donrsquot convey that through the media the public wonrsquot know that wonrsquot recognize that and wonrsquot accept that
It is important that the public hear from or see the elected official during a disaster
It promotes calm and demonstrates command and control
Remember
In a disaster
you donrsquot rise to the occasion you sink to your lowest level of
preparedness
Questions
Remember
In a disaster
you donrsquot rise to the occasion you sink to your lowest level of
preparedness
Questions
Questions
