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I strongly believe that in order to fuel success you must pave a completely separate path from the big box gyms and demand a level of quality and service for your staff and clients like no one else. Separate yourself from everyone else! Why are you different? Fitness can be one of the toughest services to sell so do a damn good job of selling what you believe!
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www.fitnessprofessionalonline.com
Avoid
Being
Everything
To Everyone By Rhonda Catt
2 Title of Ebook
1.Big box gyms are
everywhere. They made
their mark in the fitness
industry and paved the
way for many successful
business model practices.
3 Title of Ebook
Membership freezes
Why is this an
acceptable practice in
fitness services? Car loans, mortgage
payments, satellite and
phone services are not frozen during a month
you feel you won’t use them. Why is the fitness
industry any different?
4 Title of Ebook
Big box gym Orientations
Big box membership
fees
Cheaper doesn’t mean better! What cheaper means is no service!
5 Title of Ebook
Listen to your members We make changes all the time, but based on member input and demand. This has been one of the biggest reasons our members love us, because we
LISTEN!
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Why: Am I doing this
– Do you know why you’re in this industry? And please don’t say the money! Although I do
know people that say this or my
other favorite “because I like to workout”.
7 Title of Ebook
Signup Fees
It comes down to nothing but an
income stream for the business.
What does it show a potential
member? That they need to fork out
a signup fee that gets them nothing.
Use the signup fee FOR something
that can benefit the member if you
feel the need to use them.
8 Title of Ebook
Money back guarantee
This is a NO BRAINER! Offer all
new members a 30 day month
back guarantee that will expire
after the first 30 days. This is
another way to allow the buyer to
feel comfortable with the sale.
They know they won’t be at a loss of money if they decide they don’t like it. Remember, fitness is a
hard sell for many people! We
need to make it as easy and
stress free as possible!
9 Title of Ebook
Share your PASSION and
KNOWLEDGE with world.
Get published on
Fitness Professional Online.
