Avintia Racing 2014 Sponsors ENG

© OFFICIAL TEAM

01. Strategic Sponsorship Lines 02. Sponsorship Proposal 2014 03. Success Stories

Index Proposal Avintia Racing 2014

01.Strategic SPONSORSHIP LINES 2014

1.1. Branding 1.2. Hospitality 1.3. Promotion 1.4. Strategic Alliances

BRAND IMAGE IMAGE RIGHTS

PROMOTION STRATEGIC ALLIANCES

CSR

BRANDING

Strategic Lines Avintia Racing 2014

HOSPITALITY

Branding Avintia Racing 2014

STRATEGIC Lines

BRAND IMAGE IMAGE RIGHTS

Mass-Media TV

Radio Print Media

Internet

Team Logistics Trucks

Hospitality Scooters

Etc.

Attire Team

Official Shop

MotoGP Pilots

Jumpsuits Hostesses Umbrellas

Other

Image campaign with pilots Awareness campaigns

Responsible brand ambassadors

Internet Social

Networks

CSR

BRANDING

NAMING TEAM

NAMING HOSPITALITY

NAMING CLUB

Conventional Marketing Promotion campaigns

POS Products Promos

Non-conventional Marketing

Other channels: Social networks Actions inside & outside the track

Products Merchandising

Licensing Apps

Gaming…

“AVINTIA RESPONSIBILITY” Program

CSR Avintia Racing

Hospitality Avintia Racing 2014

“A unique space to experience UNFORGETTABLE EMOTION”!

“The largest Business Centre of the MotoGP World Championships”

“A private and exclusive place to promote business synergies“!

“An exclusive catering service for the most special guests”

“A space made available to companies to exploit all aspects of marketing potential“ !

STRATEGIC Lines

HOSPITALITY

“On-site” promotional areas

Lobby

Packs “Emociónate”

PROMOTION

Events Pre-season

Official Presentation End of season exhibition

Private spaces Club Avintia Racing Café Avintia Racing

Official Shop

VIP EXPERIENCE PACKS

EUROPEAN GPs OFF-TRACK EVENTS

GRAN PRIX

11 2014

EUROPE

Strategic Alliances Avintia Racing 2014

Strategic Alliances Avintia Racing 2014

HOSPITALITY PROMOTION STRATEGIC ALLIANCES

CROSS-SELLING

SALES AND LOYALTY

CLUB

BRANDING

Environment

Partners

Sponsors

INCREASED SALES AND NEW BUSINESS

OPTIMISATION OF COSTS

CREATE ADDED-VALUE FOR THE SPONSOR

BUILD CLIENT AND EMPLOYEE LOYALTY

KNOWLEDGE OF THE POTENTIAL CLIENT

CROSS-SELLING

WHAT CAN CROSS-SELLING STRATEGIES THROUGH HOSPITALITY PROVIDE TO THE SPONSOR?

INCREASED SALES OPTIMISATION OF COSTS CREATION OF ADDED-VALUE BUILD LOYALTY

Average increase of 10-30% in sales for team sponsors Orientation of the team taking advantage of the knowledge of the environment and of the potential client

Optimisation of management costs Optimisation of sales costs

Creation of added-value for the sponsor, with a unique and exclusive space inside the MotoGP paddock.

The team in general and the hospitality service in particular will help the sponsor build loyalty among both clients and employees

CROSS-SELLING

WHAT CAN CROSS-SELLING STRATEGIES THROUGH HOSPITALITY PROVIDE TO THE SPONSOR?

SOME BENEFITS OF SPONSORSHIP THROUGH HOSPITALITY

Within the team, we have developed a work methodology based on activating cross-selling among team sponsors, exploiting and taking advantage of synergies within the markets of different brands.

HOW TO ACTIVATE CROSS-SELLING THROUGH HOSPITALITY?

The team works continuously to identify the commercial needs and requirements of our sponsors, helping to achieve profitable solutions benefitting all parties. We take advantage of the knowledge provided by our partners to understand the markets where they operate and provide opportunities and leads to other team partners.

With this work methodology, the team provides contact between different brands to promote commercial relations to help achieve the business goals of all our sponsors. In this way, our sponsors become authentic strategic partners of the team.

OWN CROSS-SELLING SYSTEM AN AUTHENTIC MEETING POINT FOR BRANDS

ACTIVE NETWORKING ORIENTED TO BUSINESS AND SALES

What is AVINTIA CLUB?

Communications and Sales Channel

€€

COMMUNICATION CHANNELS OF THE AVINTIA GROUP AND AVINTIA RACING

CONTROLLED AND SEGMENTED TARGET

AUDIENCE

PERIODIC COMMUNICATIONS

COMUNIDAD +20.000px

Phase 2

EX-EMPLOYEES

Multiplier effect

FRIENDS AND SPONSORS

CLIENTS

SUPPLIERS

PARTNERS AND SPONSORS

AVINTIA RACING FANS

SUMMARY

Strategic LINES

BRAND IMAGE

IMAGE RIGHTS

HOSPITALITY

“On-site” promotional areas

Lobby

Marketing Promotion campaigns

POS Products Promos

Packs “Emociónate”

Team Logistics Trucks

Hospitality Scooters

Etc.

Attire Team

Official Shop

MotoGP Pilots

Jumpsuits Hostesses Umbrellas

Other

PROMOTION STRATEGIC ALLIANCES

Events Pre-season

Official Presentation End of season exhibition

Private spaces Club Avintia Racing Café Avintia Racing

Official Shop

CROSS-SELLING

SALES AND LOYALTY

CLUB

Image campaign with pilots Awareness campaigns

Responsible brand ambassadors

Internet Social

Networks

CSR

BRANDING

NAMING TEAM

NAMING HOSPITALITY

NAMING CLUB

VIP EXPERIENCE PACKS

EUROPEAN GPs OFF-TRACK EVENTS

Environment

Partners

Sponsors

02.Sponsorship PROPOSAL 2014

2.1. Company Structure 2.2. Structure of Avintia Racing 2014 2.3. Sponsorship Proposal

2.1. Company STRUCTURE 2014

Welcome from the President Antonio Martín Jiménez

I am pleased to welcome you to the Avintia Group, a young and dynamic company constantly seeking to do things differently, dedicated to excellence, quality and the satisfaction of all those who put their trust in Avintia, in the past, in the present and in the future. ! With our strategic plan for 2013-2015, we are focussing on four vital aspects for the company: internationalisation, a 360º business vision, diversification and the importance of our human capital.

“ Internationalisation, 360º vision, diversification and human capital

“ ”

The Avintia Group is a construction company operating in Spain, Peru and Colombia with offices in Madrid, Barcelona, Lima, Bogota and Armenia. The company is structured into various areas and divisions specialised in: CONSTRUCTION (Residential, Infrastructure, Tertiary, Industrial and International Projects), SERVICES (ADI - Avintia Desarrollos Inmobiliarios, ADH - Avintia Desarrollos Hoteleros, Brick O´Clock and Management) and MOTOGP (Avintia Racing).

CONSTRUCTION AREA

SERVICES AREA

INTERNATIONAL AREA

AVINTIA RACING

This structure indicates the different areas of specialisation of the Avintia Group. The following organigram describes the various business lines of the Avintia Group.

A structure geared to action and firmly established in its local markets backed by the Avintia brand, the company’s financial solvency and shared values.

GRUPO AVINTIA

CONSTRUCTION AREA

SERVICES AREA

INTERNATIONAL AREA

OTHER AREAS

PISOTécnico

Company Structure

2.2.Structure AVINTIA RACING 2014

15 Years IN COMPETITION

Maverick Viñales won the Le Mans GP in 2011, the Spanish pilot was the youngest pilot in history to win and

the top rookie in the history of MotoGP.

Scott Redding won the England GP in 2008, the youngest winner in history.

BQR and the Avintia Racing Team have supported, groomed and promoted such famous pilots as:

Stefan Bradl, Scott Redding, Hi Torrontegui, Tito Rabat,

Álex Debón, Eugene Laverty, Kenny Noyes, Julián Simón, Aleix Espargaró, Luís Salom, Maverick Viñales,

Miguel Oliveira, Efrén Vázquez, Dani Rivas, etc.

OTHER CHAMPIONSHIPS · Montmeló 24 Hour : 1 Victory and 2 Podiums · Spanish Championship in SuperMotard: 1 time Champions and 2 time Vice-champions · World Championship of SuperMotard: 5 Classifications MEDITERRANEAN AND CATALAN CHAMPIONSHIPS · 15 years · 3 time Champions and 3 time Vice-champions SPANISH CHAMPIONSHIP (CEV) · 12 years · 7 time Champions and 8 time Vice-champions

WORLD MOTORCYCLE CHAMPIONSHIPS Moto2 and 250 · 14 years · 5 Podiums WORLD MOTORCYCLE CHAMPIONSHIPS Moto3 and 125 · 8 years · 10 Victories and 12 Podiums WORLD MOTORCYCLE CHAMPIONSHIPS MotoGP - CRT · 2 years · 2 Victories and 8 Podiums

SPECIALISED AREAS

SPORTS AREA

PISOTécnico

AREAS PROVIDING SUPPORT TO

AVINTIA RACING: - PMO AVINTIA GROUP - FINANCIAL - PLANNING AND COST CONTROL - LEGAL DEPARTMENT - HUMAN RESOURCES. - QUALITY, SAFETY AND RISK PREVENTION - PURCHASING - MARKETING AND COMMUNICATION

SPORTS MANAGEMENT

MOTOGP 1

2014

MOTOGP 2

2014

TEAM Founded in 1994 by Raúl Romero Part of the Avintia Group since 2012 50 professionals working in the offices of Barcelona and Madrid STRUCTURE 1000m2 headquarters Largest Hospitality service in MotoGP 7 trucks serving the team

#8.HÉCTOR BARBERÁ World Vice-champion 250c.c.

63. MIKE DI MEGLIO World Champion

1º STRUCTURE !MOTOGP 2014

2º STRUCTURE !MOTOGP 2014

Sports STRUCTURE 2014

OFFICIAL STRUCTURE !MOTOGP 2014

2 MOTOGP CRT!AVINTIA RACING / KAWASAKI

#8 HÉCTOR BARBERÁ MOTOGP

Entered the MotoGP World Championships in 2002, and after winning the Vice-championship in 2004 in 125cc he made the leap to 250cc. He was the World Vice-champion in the last year of the category (2009) with three victories and another five Podiums. After this season he led the Aspar MotoGP team in 2010. He was one of the stars of the season because of the consistency of his results and progress throughout the year. In 2011, he piloted for Ducati and reaffirmed his progression, joining the Pramac Racing MotoGP team in 2012 piloting a Ducati 1000cc.

#8 HÉCTOR BARBERÁ CAREER

World Vice-champion in 125 cc. 2004

2009

2010

2012

2013

MotoGP World Championship Pramac Racing Ducati 1000 cc.

MotoGP World Championship Rookie of the year for results and progression

MotoGP World Championship 1 victory and 5 Podiums in CRT-MotoGP

World Vice-champion in 250 cc.

#63 MIKE DI MEGLIO MOTOGP

Mike Di Meglio made his debut in the 2003 World Championships at only 15 years of age. He finished his initial year in 28th place and had to wait until 2005 to find a place on the podium. That same year he scored his first victory in Turkey. The following two seasons were difficult for Di Meglio, but his extraordinary season of 2008, at the helm of a Derbi of the Ajo Motorsport team garnered him four victories – nine podiums in total – and the World Championship. In 2009, Di Meglio raced for the Aspar team in the 250cc category, achieving eighth position and remained with the team to dispute the inaugural year of the Moto2 category in 2010. The first two seasons were not easy for Di Meglio, finishing 20th in the 2010 ranking and 23rd in 2011 with the Tech 3 team. In 2012, he joined the Speed Up team with the aim of recovering the winning ways that garnered him the championship in 125cc in 2008. However, the year was marked by falls and he finally left the team to join the colours of Kiefer Racing team in the final races. He competed in the 2013 season with the JiR Moto2 team piloting a MotoBI.

#63 MIKE DI MEGLIO CAREER

Debut in MotoGP with the Avintia Racing team.

2014

2010

2005

2003

Achieves his first podium in125cc and scores his first victory in Turkey.

Debut in the 125cc World Championships with 15 years of age.

Debut in the Moto2 World Championships

World Champion in 125 cc. 2008

TEAMWORK WILL BRING VICTORY AVINTIA RACING 2014!

Pilots, technicians, mechanics, sponsors, physical trainers, support staff, cooks, hostesses, etc. All forming a great team with a single mechanism, synchronised to fight for victory until the finish line. For Avintia Racing, each part of the team is important, on and off the track. For this we count on the full support of the central structure of the Avintia Group in Madrid, where an extensive team of professionals provides support for the sport structure in other areas of specialisation, such as: planning and management, financial, legal, quality, risk prevention, health and safety, purchasing, human resources, communications or marketing. A dedicated group of people with passion for their work and their team, fighting for a common goal: victory.

Approximately 500m2 in each race, divided over two floors with an outdoor terrace , this space is designed to provide maximum comfort to guests and sponsors and where they can share the thrill of MotoGP racing. An exclusive location where everyone can feel at home and enjoy the spectacle for within the heart of each Grand Prix. Prepare yourself for an unforgettable experience.

THE GIANT OF THE HOSPITALITY PADDOCK 2014!

USA 2014 GP AMERICAS GP INDIANÁPOLIS

South America 2014 GP ARGENTINA GP BRASIL

Europe 2014 GP SPAIN GP FRANCE GP ITALY GP CATALUÑA GP HOLLAND GP GERMANY GP CZECH REP. GP UK GP SAN MARINO GP ARAGÓN GP VALENCIA

Asia 2014 GP MALASIA GP JAPAN

Australia 2014 GP AUSTRALIA

Qatar 2014 GP QATAR

GRAND PRIX

19 2014

45 www.company-ije.com

Phone: +49 (0) 8363 219011 / E-Mail: [email protected]

YOUR LOGO HERE

2,433,763 SPECTATORS

KEY FIGURES MOTOGP!2013

18 04 racetracks continents



YOUR LOGO HERE

55 countries

MEDIA OUTLETS REPRESENTING



YOUR LOGO HERE

207 countries Receiving Live TV



YOUR LOGO HERE

70% 30% Male audience Female audience

Audience Profile 70% of spectators under 35 years of age Average of 14 GP races per spectator Average of 12 years of interest per spectator

TV Audience 207 COUNTRIES RECEIVE LIVE TV COVERAGE 7,068 HOURS OF BROADCAST (57% LIVE TV CPVERAGE) 55 COUNTRIES WITH MEDIA ACCREDITATION 280.000.000 HOMES WORLDWIDE

“MORE THAN SPONSORSHIP, A STRATEGIC ALLIANCE“

2.3.Sponsorship PROPOSAL 2014

Sponsorship CATEGORISATION MOTOGP 2014 Principal

PACHA

Official VONDOM

Partner AVINTIA

Title BLUSENS

Technician BRIDGESTONE

PARTNER TITLE

PRINCIPALS OFFICIALS

TECHNICIAN TECHNICIAN B SUPPORTERS

ESTIMATED

+30 2014

CATEGORISATION OF

SPONSORS

SINGLE SPONSOR

01 This is a single sponsor providing the name of the team

Strategic partner of the Team Partner

Title

SINGLE SPONSOR

01 This is the proprietor of the team,

providing the name and ensuring the techncial

and financial viability of the project Strategic partner of the Title Sponsor

Partner

VARIOUS SPONSORS

05 Official

VARIOUS SPONSORS

03 Principal

VARIOUS SPONSORS

+10 Supporters

VARIOUS SPONSORS

+10

Technician

CONFIRMED

+75% 2014

SPONSORS

Sponsorship

PROPOSAL 2014 Title Sponsor

AD-HOC PROPOSAL SPONSIOR AVINTIA RACING MOTOGP 2014

PILOTS TEAM MOTOR HOSPITALITY EXPERIENCES PERSONNEL EVENTS PROMOCIONES MERCHANDISING

Naming Team Logistics : -  Trucks -  Scooters -  Paddock -  Hospitality

Large logo: -  Side/Front/

Gas tank Small logo: -  Side -  Front -  Tail -  Rear -  Camara

DORNA Base colour Design

Brand on: -  Chest -  Back -  Neck -  Arms Base colour Design Apps Webs Social networks Presentations Photos Videos ATL Campaigns

Global image and Attire: -  Hostesses -  Umbrella -  Mechanics -  Team leader

Naming Hospitality Logistics: -  Trucks External supports Internal supports Hospitality personnel: -  Logistics -  Service

Pre-season Official presentation Summer campaign (USA) Autumn campaign (Asia) CSR actions Promotional actions

Paddock VIP HR Hospitality Avintia Responsible CSR Quick lap Be part of the team Initiation course Awareness courses

Cross-Selling Licences Product ATL BTL Digital Social Media CSR

FEATURES SPONSOR AVINTIA RACING MOTOGP 2014 *

Title Sponsor

SPONSOR AVINTIA RACING TITLE SPONSOR MOTOGP 2014

* PENDING BRIEFING FOR AD-HOC PROPOSAL

Title Sponsor VISIBILITY AVINTIA RACING MOTOGP 2014

Title Sponsor TEAM SPONSOR AVINTIA RACING MOTOGP 2014

OFFICIAL NAME OF THE TEAM AS PRINCIPAL SPONSOR MOTOGP 2014 *Proposed pending final design

TEAM SPONSOR AVINTIA RACING

Title Sponsor MOTOR SPONSOR AVINTIA RACING MOTOGP 2014 2 CRT´s AVINTIA RACING / KAWASAKI

Title Sponsor PILOT* JUMPSUIT SPONSOR AVINTIA RACING MOTOGP 2014 *Proposed pending final design

Title Sponsor BOX TEAM* SPONSOR AVINTIA RACING MOTOGP 2014 *Proposed pending final design

Title Sponsor TEAM LOGISTICS* SPONSOR AVINTIA RACING MOTOGP 2014 *Proposed pending final design

Title Sponsor EVENTS AT TRACK SPONSOR AVINTIA RACING MOTOGP 2014

COMPLETE CATERING SERVICE

DURING THE ENTIRE WEEKEND OF THE

GRAND PRIX GUIDED TOURS BOX + PADDOCK AVINTIA RACING EXPERIENCE 2014“

VIP DINNER WITH PILOTS WITH PRIOR REQUEST AND CONFIRMATION

HOSPITALITY SERVICE ON AND OFF TRACK

TRACK EVENTS

PADDOCK PASSES

EUROPE

VIP HOSPITALITY 2014

Pre-season Official Presentation Summer campaign (USA) Autumn campaign (Asia) CSR Actions Promotional events

AVAILABILITY OF HOSPITALITY

2014

160

Europe 2014 GP SPAIN GP FRANCE GP ITALY GP CATALUÑA GP HOLLAND GP GERMANY GP CZECH REP. GP UK GP SAN MARINO GP ARAGÓN GP VALENCIA

Title Sponsor EXCLUSIVE STANDS IN BOX The only team in the World Championships with private stands in the Box, to enjoy the thrill of live races and see the mechanics at work.

Title Sponsor OFF TRACK EVENTS SPONSOR AVINTIA RACING MOTOGP 2014

PRE-SEASON EVENT IN SPAIN EJ.SKI STATION

OFFICIAL PRESENTATION 2014 AVINTIA RACING EXPERIENCE 2014“

PROMOTIONAL EVENTS LARGE COMMERCIAL CENTRES EJ. FIRMAS PILOTOS

CSR EVENTS AWARENESS CAMPAIGNS

WITH PILOTS

OFF-TRACK EVENTS

EXCLUSIVE EVENTS PER SPONSOR

(ONLY SPAIN PENINSULA)

04

EXPLOTATION HOSPITALITY

2014

Pre-season Official Presentation Summer campaign (USA) Autumn campaign (Asia) CSR Actions Promotional events

AVAILABILITY OF HOSPITALITY

2014

Title Sponsor PROMOTION SPONSOR AVINTIA RACING MOTOGP 2014

Cross-Selling Product licences ATL BTL Digital Social Media CSR

DIGITAL MEDIA CENTRE

CORPORATE CHANNELS

DIGITAL

DIGITAL SOCIAL NETWORKS

DIGITAL CORPORATE WEBSITE

03.Success STORIES 2012-2013

3.1. Avintia Racing Experience 3.2. Avintia Responsible: CSR with Aldeas Infantiles 3.3. Blusens, Joma and Pacha Campaigns 3.4. Activation event EH Córdoba 3.5. Presentation MotoGP Argentina 2014 3.6. Videos

___________________________

FEEL THE THRILL !

/MONTEBLANCO_EXPERIENCE15.03.20133

Success STORIES AVINTIA RACING EXPERIENCE 2013

OFFICIAL PRESENTATION AVINTIA RACING 2014 MONTEBLANCO RACETRACK, HUELVA

¿TE ATREVES?!


___________________________

/MONTEBLANCO_EXPERIENCE15.03.20133

DO YOU DARE?!


LOYALTY BUILDING EVENT OFFICIAL SPONSORS AVINTIA RACING 2013 RESULT: 150 special guests Loyalty of 100% of guests

Success STORIES ALDEAS INFANTILES

PUBLIC AWARENESS CAMPAIGN TO GENERATE MEDIA COVERAGE AND “HYPE” ABOUT CHARITABLE CAUSES. EXPOSURE IN MASS MEDIA AND SOCIAL MEDIA.

AWARENESS CAMPAIGN “The importance of the values of hte young through sport”. HÉCTOR BARBERÁ, TONI ELÍAS AND PEDRO GARCÍA AGUADO. RESULT: exposue in mass media and social media. ALDEAS INFANTILES, AVINTIA GROUP AND AVINTIA RACING COLEGIO DIVINA PASTORA, MADRID 2012

Success STORIES ALDEAS INFANTILES

Success STORIES JOMA 2013

PROMOTIONAL CAMPAIGN VIRAL VIDEO IN SOCIAL NETWORKS JOMA ALFONSO PÉREZ, HÉCTOR BARBERÁ AND TONI ELÍAS

Success STORIES BLUSENS

IMAGE, PRODUCT AND MARKETING CAMPAIGNS (TV, RADIO, PRESS, INTERNET, ETC.) PROMOTIONAL ACTIONS WITH MASS MEDIA RESULT: record attendance and impact in mass media and social media. VIRAL CAMPAIGN (SOCIAL MEDIA, RR.PP., PLV…) BLUSENS-MEDIAMARKT-EL CORTE INGLÉS GP SPAIN

Success STORIES BLUSENS-PACHA

MARKETING CAMPAIGN ACTION: TABLET PROMOTION AND MERCHANDISING CROSS-SELLING RESULT: sale of 5,000 units of the Pacha tablet. BLUSENS-PACHA

SALES CAMPAIGN ACTION: HOUSING PROMOTION IN CoRDOBA CROSS-SELLING AND COMMERCIALISATION RESULT: attendance of over 1000 people, creation of a database and exposure in mass media and social networks. HIPERCOR CÓRDOBA 2013 ENFERMERÍA HÁBITAT-AVINTIA PROYECTOS Y CONSTRUCCIONES

Success STORIES ENFERMERÍA HÁBITAT-AVINTIA

Success STORIES GOVERNMENT OF ARGENTINA / DORNA

OFFICIAL PRESENTATION GP ARGENTINA 2014 RICARDO TORMO RACETRACK, VALENCIA

Success STORIES GOVERNMENT OF ARGENTINA / DORNA

OFFICIAL PRESENTATION OF THE GP ARGENTINA 2014 INTERNATIONAL PRESS CONFERENCE RESULT: GLOBAL MEDIA IMPACT GOVERNMENT OF ARGENTINA - DORNA RICARDO TORMO RACETRACK, VALENCIA 2013


vimeo https://vimeo.com/79400026

Success STORIES JOMA 2013






VIIDEOS

Sponsors VIMEO CORPORATE CHANNEL

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