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Current SystemComments Summary –
• CardCounter – made one critique of the article and one of the protest
• MD – Insults Stanford students, author, Gates Foundation, Economic department of Stanford (ridiculous, unintelligent, idiotic, delusional…)
▫ Gabe – Logical argument with personal insult embedded in it
MD – Blocks and returns the insult, goes on to speak about BDS, Apartheid.
Gabe – Defends his credibility, question’s MD’s sanity. Is baffled by MD’s view on Apartheid
▫ MD – Segregation, South Africa, misogyny. Closes with some comments on Gabe’s ineptitude.
------- End of Thread ---------
6 Comments1,128 words8 minutes reading time
Results – Very High Engagement
• 119 unique page views
• Engagement – 79% (94) clicked on at least one vote
• 1 new high-quality question generated
• Average time on page – 1:12
• Device –▫ 55% Desktop▫ 44% Mobile▫ 1% Tablet
Burning Needs• Online News readers
▫ Share their opinions▫ Learn from peers▫ Influence decision-makers
• Publishers▫ Increase engagement▫ Learn about their readers
• Businesses▫ Gauge reactions (aka – sentiment measurement)
Secret Sauce - Marriage of IdeasCommenting systems completely re-imagined to put the User Experience first and foremost
+ Partnership strategy leveraging the current fragmented marketplace
+ Data for companies and government bodies to make better decisions
SolutionExtremely usable yet flexible UI -
What do you think of the new Twitter homepage?
Hate It!Love It!
How should the government spend its surplus budge?
Transportation Environment Education
Solution (cont)Capture structured content –
Enter Why _Students need to uphold the institution’s values
The graduating students are affected by choice of speaker
Students need to uphold the institution’s values
G4S has not been _G4S hasn’t been convicted for any of the accusations
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Similar Answer found –G4S hasn’t been convicted for any of the accusations
Existing Features –
Solution (cont)A feature rich web+mobile ‘Home’ application –
With elements that online publishers can embed into their sites –
Business ModelPotential monetization strategies –
▫Monetize the users (advertising)
▫Monetize the publishers (subscription fee)
▫Monetize the data (market research)
MarketingMarketing –
•Build user base from news sites instead of spending effort on organic user acquisition
•Build viral features into the product
Competition
Topic-centric
Descriptive words used to calculate sentiment
Complexity >>> Usability
Topic-centric
Descriptive words used to calculate sentiment
Complexity >>> Usability
“Hot-or-Not for stuff”
Polling service for the general public
Completely anonymous
News-centric
Directly calculating sentiment
Usability >>>>Complexity
Team
Technical Chops
ManagementEconomics
Design
Journalism
Product
Avi Bagla
Billy Gallagher
Shailesh Tainwala
• Symbolic Systems major
• Managing Editor @ Stanford Daily
• Writer @ Techcrunch
• Co-Student Body President @ Stanford
• Grad Student inManagement Science and Engineering
• Two years work exp as PM (Microsoft) + Software Eng. (Informatica)
Key MetricsOur defining metrics –•User base
▫Number of users▫K-Factor (viral growth)
•Engagement▫Frequency of visits to home application▫Time spent on application▫Number of data points entered
Timeline
1
• Build MVP and alpha user-base [COMPLETED]
2
• Iterate on MVP [6 months]
3
• Test partnership to iterate on plugin [3 months]
4
• Partner with high traffic news sites [3 months]
5• Monetize
Why invest in us• Successfully identified a significant problem space
• We will persist until we’ve perfected our solution
• Relentless focus on usability and solving users’ needs
• Tremendous upside –▫ People consuming news online – 500M (Jan 2013)▫ ARPU: Google - $45; Facebook - $7.24; Twitter - $3.55
With the fast growth in online news consumption, we see this as at least a $150M opportunity by 2020
Appendix – 2
Milestones for current phase –
• Daily return rate of at least 50% of users • Engagement of at least 5 mins per (first daily) visit• High success rate of marketing campaigns• Signs of organic growth through word-of-mouth or viral
features• Positive feedback and high levels of interest from our users
Appendix - 3• Should students have petitioned against the foundation's investment?
▫ Yes 57 (69.5%)▫ No 25 (30.5%)
• Does the foundation's investment in G4S affect the commencement ceremony?▫ Yes 16 (23.2%) ▫ No 53 (76.8%)
• Should the Gates fully divest from G4S?▫ Yes 4 (36.4%)▫ No 7 (63.6%)