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AVAILABLE WHEREVER BOOKS ARE SOLDAmy Collins06.30.14
What You Need To Know To Get Your Book Stocked and to Increase Sales
Want to Do Your Own Sales and Distribution?
A knowledge of the buyer’s situation and a desire to be helpful will get you MUCH further than your belief that your book
will be a big seller….
The fastest way to success is to KNOW THE RULES
Questions to Ask:
Where do you want your books stocked?
Do the stores you are listing SELL books like yours?
Is your book priced and packaged competitively?
(Be honest and really LOOK at what is on the shelves already)
How do stores choose and stock the books that are already there?
What did THOSE publishers do to get in there?
NOPE!
YUP!
What to Know Before You Email or Call:
How are the buyers judged?
Why do they need your book if they already have some
like yours?
What turns a buyer off?
What criteria do the buyers use to decide on a book?
PricingTopicSale Potential Demand Potential
What You Need to Know About Big Box Stores,
Airport Stores and Bookstore Chains
When and how they stock new books
What wholesalers they use
How they test
What marketing dollars they ask for
What discount and termsthey are looking
for
How to Convince Them to Buy Your Book
What you are going to do to get people to come to them asking for the book.
What you are willing to do to promote the book in-store.
What you have done so far to drive sales.
How To Get Onto Their Shelves
Show Success Elsewhere
Earn Your Way Onto Their Shelves By Driving Traffic to Their Stores
Polite, helpful updates
Marketing, Marketing, Marketing
Keep In Mind
A proper attitude, polite tone, and a desire to be helpful will get you MUCH further than your belief that your book will be a big seller….
Want To Do It Yourself? You Will Need a Warehousing and Fulfillment Strategy.
Consider PRINT ON DEMAND
Apply to wholesalers for your own account
Hire a fulfillment warehouse?
Sell online only or ebooks only
*These topics can be found on my website or by contacting me later…
If I was helpful, please fill out the session evaluation My goal is to be of service…
Please get in touch if you have any questions!
Amy CollinsNew Shelves Books614 Fifth AveTroy, NY 12182
518.261.1300 X301 PhoneNewShelvesBooks Skype [email protected] Emailwww.newshelvesdistribution.com Websitehttp://twitter.com/NewShelvesBooks Twitterhttps://www.facebook.com/newshelvesdistribution Facebook
