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24 – 27. 8. 2016Autumn Edition
www.intertextilehome.com
National Exhibition and Convention Center (Shanghai)Shanghai, China
The gateway to Asia's home living
Extended byone day!
The growth in the fair’s scale brought about the re-location to the National Exhibition and Convention Center (Shanghai), the largest exhibition venue in the world. In 2015, the fair welcomed 1,402 exhibitors and 42,048 visitors.
Ongoing development continues in new venue
Reaching the largest ever scale170,520 sqm, 7 halls
Exhibitors Visitors
2013 2014 20152011 2012
1,159 1,331 1,3211,334
1,402
41,01839,035 39,189
43,189 42,048
International Hall- Upholstery & Non-textile- Bedding & Towelling- Carpet & Rugs- Intertextile Design Boutique- Digital printing New!
Whole-Home Style New!
Domestic Upholstery Fabrics
Domestic Non-textile (Sun-Protection Systems & Curtain Accessories)
2016秋冬家纺展方案11.17
Industry elites cluster together showing the premium brands of upholstery fabrics.
Extensive coverage for the whole-home furnishing industry
Editors — World’s premium upholstery fabrics
Upholstery Well-established base of international decorative fabrics suppliers
Wallcoverings Enormous buyer base provides unlimited opportunities
Bedding & Towelling Stand out from the crowd and meet the right buyers hereFinished bedding products, towels, mattresses, fibres and more will be showcased, attracting wholesalers, retailers and department stores sourcing these products.
Non-textile Extend beyond textilesNon-textile products including tassels, blinds, curtain accessories and more complete the home decoration.
Responding to consumer’s whole-home furnishing purchasing behaviour, the fair continues to introduce a more comprehensive range of products!
Carpets & Rugs Reveal your unique craftBuyers source handmade carpets as a home decoration item.
Intertextile Design BoutiqueThirst for original designs
Digital Printing New!
Grasp the new trend of home textilesOutput of digital-printed home textile products is growing.
The European brand image and quality is popular here. The fair is a good way to meet clients and to know the Chinese market better, but we’ve had not just Chinese buyers but others from Japan, the US, Australia, Belgium, Germany and India too.
Ms Marta Santos, Blank Home Sales & Brand Manager, Mundotextil, Portugal
Gathering top-end brands, this area attracts buyers looking for premium European products. At the 2015 fair, 98 European brands from 13 countries showcased their superior products.
Exquisite Europe — Crème de la Crème
31%
27%
8%
8%
7%
5%
14%
Turkey
Portugal
ItalyBelgium
Germany
Others
United Kingdom
Turkey
Italy
Belgium
Germany
Portugal
United Kingdom
*Others
*Others: Austria, Denmark, France, Hungary, Moldova, Poland, Switzerland
1,402 exhibitors from 30 countries & regions
20% overseas exhibitors, 80% domestic exhibitors
Country Pavilions
Outstanding exhibitor number– 2015 fair review
意大利对外贸易委员会
Main objectives of exhibitors
Preparing sales deals
Cultivating existing business relations
Initiating new business relationships
Presenting innovations and new developments
Obtaining overall impression
84%
70%
68%
65%
28%
0% 20% 40% 60% 80% 100%
Top 5 product categories
Upholstery fabrics
Curtain fabrics
Bed linen, blankets and bedding products
Cushions
Window screening fabrics
56%
40%
18%
10%
8%
0% 20% 40% 60% 80%
Fair’s success attracts exhibitors from around the world
AsiaChina, Hong Kong, India, Indonesia, Iran, Japan, Korea, Malaysia, Mongolia, Pakistan, Taiwan, UAE
Australia and OceaniaAustralia, New Zealand
EuropeAustria, Belgium, Denmark, France, Hungary, Germany, Italy, Moldova, Poland, Portugal, Russia, Switzerland, Turkey, United Kingdom
OthersMorocco, USA
We’re very pleased to see the strong visitor flow as well as the quality of buyers. This is our first time exhibiting in the fair and it’s a big surprise to me. Many potential and serious buyers visited our booth. We made numerous new contacts and got a good amount of orders.
Mr Matthias Engel, Area Manager ExportGustav Gerster GmbH & Co. KG, Germany
This fair is extremely beneficial to my company. It fully attracts the right type of buyers to our booth with no mismatching. We’ve made even more new contacts than last year.
Mr Thomas Jeong, VP – Sales & Marketing Decorama Inc, Korea
Selected exhibitors in 2015
Evitavonni / Capri Leather
(Logo)
(Logo)
Ram logo size: 45cms. WIDTH: 500cms.Shingora font size: 30cms.Pantone color: 13-0932 tpx
42,048 buyers from 97 countries & regions
11% overseas buyers, 89% domestic buyersVIP buyers and delegations were invited and attended business matching meetings with exhibitors!
Industry associations and delegations
Top 10 visitor countries & regions (excluding Greater China)
Business nature
Selected buyers
A truly global home textile event– Meet quality buyers from around the world!
Wholesaler / Distributor
Trading company
Import & export corporation
Agent
Buying office
Designer / Interior design
Contract business
E-Commerce
Hotel & resort
Architect
Home textile manufacturer
Furniture manufacturer
Retailer / Supermarket / Chain store
Department store
Franchisee
Textile association
Trade association or organisation
Press & publication
18%
14% 8%
7%
5%
18%
6%
4% 4% 4%
19%
9%
11% 3%
3%
6%
3%
2%
0% 5% 10% 15% 20%
Wholesale52%
Services36%
Others11%
Retail17%
Industry28%
1. Korea 2. Japan 3. Russia 4. USA 5. Iran
6. Turkey 7. UAE 8. India 9. Malaysia 10. Indonesia
Leading players from various industries were invited to the fair! Delegations from the architecture, e-commerce, furniture manufacturing, hotel & resort, interior design, knit manufacturing as well as retail sectors attended.
Visiting objectives Main product interest
Bed linen, blankets, cushion and bedding products
Window (textiles)
Upholstery fabrics, leather and accessories
Interior decoration
Window (non-textile)
Terry & towelling products and bath mats
Wall covering products
Design styling and printing systems
Carpets & rugs
85%
83%
45%
23%
15%
12%
11%
11%
7%
To source home textiles for coming season
To make new business contacts
To gain updated market information
To maintain existing contacts
To find an agent
To gain trend information
0% 20% 40% 60% 0% 20% 40% 60% 80%
64.0%
48.0%
37.0%
35.0%
35.0%
31.0%
The range you have on offer here is why we keep coming back. We buy quite expensive products so we come here to find some-thing different to what’s on offer at home. And here we actually place orders too, unlike at other fairs we attend.
Mr Ceki Altaras, Import / Export Manager,Lotus Ihr. Ith. Paz. Ve Tic. Ltd. Sti., Turkey
Not only an effective platform for promotion of your products and brands, but also a source of the latest trends and industry & market information.
Various fringe programme events – Extra exposure! Inspiring insights!
Trend Concept Show
Eight renowned local designers were invited by curator Mr
Shen Lei and paired with the industry’s leading brands creating displays which
visualised the latest trends.
Forum Space
Well-known designers and trend experts shared their views on interior designs and trends.
Seminars and demonstrations on Market Information and Testing &
Certification also took place.
Trend Area
Four trend themes were illustrated by displaying
exhibitors’ products. Exhibitors can gain extra exposure through particiapting in the Trend Area.
InterDesign
Four trend themes were defined to feature the upcoming season’s trends. Three major fringe programmes further elaborated and interpreted the trends: Intertextile International Lifestyle Trend Area, Dream Up! 8x8 Intertextile Trend Concept Show and Forum Space.
Brand Sharing Sessions
Exhibitors also took the chance to hold brand sharing sessions for new product launches. And digital printing technology sessions were held to demonstrate this new trend in the home textile industry.
Hearing about the latest trends and soft-mounted and hard decoration concepts that the designers shared with us, helped our company make purchasing decisions. Some of the products in the International Hall are quite delicate and meet the needs of our high-end clients.
Mr Fred Huang, Sourcing Manager, Hongyun Commercial Affairs Co., Ltd, China
All-year-round comprehensive campaign provided to exhibitors.
Selected media coverage
• E-newsletters to targeted buyers
• Printed visitor invitation
• Tailored visitor e-invitation
• Online exhibitor preview system
• Print & online advertising in trade and mass media
• Press releases
• Media Interviews• Show dailies &
advertorials• Onsite business
matchmaking• Press conference,
seminars & networking events
• Product launch events• Trend area product
display• Onsite sponsorship &
advertising
• Interview published in post-show press release and other media channels
• Media clippings record after the fair
Pre-showpromotion
Duringthe show
Post-showcoverage
Find the perfect Heimtextil events for you
HeimtextilFrankfurt, Germany10 – 13 January 2017
Interior Lifestyle Tokyo / Heimtextil JapanTokyo, Japan1 – 3 June 2016
Heimtextil IndiaNew Delhi, India22 – 24 June 2016
Home Textiles SourcingNew York, USA12 – 14 July 2016
Heimtextil RussiaMoscow, Russia20 – 23 September 2016
IFFT / Interior Lifestyle LivingTokyo, Japan7 – 9 November 2016
www.texpertise-network.com/heimtextil
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Date24 – 27 August 2016
VenueNational Exhibition and Convention Center (Shanghai) Shanghai, China
Participation details•Standard Package Booth USD 350 / sqm (min 12 sqm)•Designer’s studio USD 350 / sqm (min 12 sqm)•Raw Space USD 300 / sqm (min 36 sqm)
AdmissionTrade visitors onlyPersons under 18 will not be admitted
SponsorChina National Textile & Apparel Council
HostsChina Home Textile AssociationThe Sub-Council of Textile Industry, CCPITMesse Frankfurt (HK) Ltd
OrganisersBeijing Hometex Expo Co LtdMesse Frankfurt (HK) Ltd
Contact us todayMesse Frankfurt (HK) LtdMs Joyce Wong / Ms Irene ChowTel: +852 2238 9902 / 2238 9966Fax: +852 2598 [email protected]@hongkong.messefrankfurt.com
www.intertextilehome.com
2016 Show Details